When creating a fundraising plan for your institution, the very first step is developing your fundraising case for support. Bill Stanczykiewicz is the Senior Assistant Dean for External Relations and the Director of the Fundr...
Even at a small college, the risk of becoming siloed is high. At a large school with multiple campuses, it’s crucial to emphasize clarity of vision. Without it, employees will go rogue trying to solve the problems in front of...
It’s hard to imagine, but some universities needed convincing before integrating a school website in the 1990s. Fast forward to today, not only is a school website essential, but requires a superior level of content, keywords...
With all universities vying for students, creating value through exceptional experiences and differentiated offerings is the only way to stand out. And our guest is here to share exactly how his university has achieved this t...
It’s no secret: The market for higher education is shrinking. And whether that’s a seminary, graduate school, or a small private college, everyone is looking for ways to pull in more prospective students. One way in this post...
There’s always going to be a “next big thing” in higher ed marketing. The important thing to remember is it’s not so much what that next big thing is that matters, it’s how you use it. John Drevs , Associate …
There are thousands of marketers across a variety of industries that are leveraging big data to promote products and services, almost in real-time. But in higher ed marketing circles, many marketers are still wary of it. In m...
Prospective students aren’t as responsive to websites, emails, and mailers as they used to be. These days, younger generations are looking more towards peer-to-peer input when making decisions about their college journey. Tha...
There’s a degree of simplicity to enrollment marketing in the undergraduate world. The schools have the luxury of buying lists to recruit students. When it comes to grad school and seminary enrollment, it isn’t quite so easy....
The good news is that you do not need any coding knowledge at all to create a digital place that students have near-constant access to that also makes them feel connected to the university community. Here’s why you need an …
When it comes to marketing leadership roles, it pays to speak less and listen more. Anna-Maja Dahlgren , Director of University Marketing at Loma Linda University , has embraced this philosophy throughout her marketing career...
What’s the best way to garner the attention and interest of Gen Z? It’s communicating with them through the channels and mediums that they prefer. Right now, that’s one-to-one video communication. In fact, the schools that ha...
Students don’t actually want technology to replace all human connection. What prospects do want is one-to-one relationships with student ambassadors who will tell them what the institution is really like and help create a sen...
Higher education is like marriage. Once you’re hitched, if you stop investing in the relationship, you can’t be surprised if it doesn’t last. Student success needs to be the constant, single focus of higher ed marketers to at...
Think about your last webinar (or virtual lecture or virtual campus tour). Did you provide captioning? Did you optimize the captioning for Deaf participants? Did you make it clear to all participants that you were providing t...
Big universities have the luxury of spending $1M per year only on advertising. For smaller universities, that’s close to a tenth of our entire operating budget. But all universities have the exact same access to social media ...
A university website is often families’ first look into the university itself. If you haven’t updated your website in three, six, or twelve months, then you aren’t being authentic online. In this episode, we interview Donnell...
How do you create upwards of 150 pieces of deliverables for a traditional undergrad campaign designed for enrollment that ranges from direct mail to automation? We wanted to show you behind the curtain, so to speak, at Caylor...
We all have an internet connection with several high quality cameras within arm’s reach. The only thing keeping us from sending video communications is our human vulnerability. Sending a personalized video message is a way to...
Disney is renowned for creating a magical experience for each and every guest. Institutions who focus on creating a unique VIP experience for individuals and families on campus visits will build a meaningful and lasting conne...
The marketing process for higher education is characterized by a substantial level of customer interaction. Omni-channel platforms can help you cut through the clutter by automating many of those brand touches. To tell you mo...
Storytelling is arguably the most powerful form of communication. The art of crafting a story that creates a desire to do something is more straightforward than you’d think. Our guest today uses a five-step process, and you c...
With the shift to online schooling and a decrease in enthusiasm for liberal arts, it’s more important than ever to emphasize how the story told by in-person higher ed impacts a student’s life more than any other learning expe...
Marketers know that there’s always something to learn during a transition. Rather than sticking rigidly to the strategy that no longer applies, marketers — especially higher ed marketers — must embrace being reactive and open...