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The Higher Ed Marketer

The Higher Ed Marketer is centered around marketing professionals in the field of higher education. If you’re looking for real, practical advice on how to level up your marketing game, this is the show for you.

Each episode features conversations with some of the best and brightest marketing minds in higher education, discussing the future of marketing, new technologies, and so much more.

Recent Episodes

Oct. 4, 2022

The Problem With University Rankings

University rankings play a big part in where a prospective student chooses to go to school, but most rankings focus on prestige a…

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Sept. 27, 2022

Saving Face and Doing Campus Photography Right

Many marketers struggle to keep track of photo and video assets on campus, but with the proper techniques, you can implement a ca…

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Sept. 20, 2022

Purpose Driven Marketing Through Brand Storytelling

The most important part of storytelling in higher education is creating stories where students can easily insert themselves and b…

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Sept. 13, 2022

Making the Case for a Liberal Arts Education

The liberal arts education has evolved. Students not only need skills developed from classic education subjects for career readin…

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Sept. 6, 2022

How To Market a University with Teresa Flannery

While there are common elements across marketing (the 4 P’s), higher education marketing presents some unique challenges with the…

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Aug. 30, 2022

The Future of PPC in Higher Ed Marketing

Since the pandemic, many higher ed marketers have gone to pay-per-click ads to generate leads. In the near future, Google is chan…

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About the Hosts

Bart Caylor Profile Photo

Bart Caylor

President & Founder

As a first generation college-student, Caylor has developed a passion for education with first-hand experience of how it can change the course of lives.

Bart has worked with global brands such as AT&T, IAMs Pet Food, Motorola, RCA, Schlage, Roche, and GE. With nearly 35 years in design and marketing, he has spent almost 30 years in web design and digital marketing, and 25 years working with education clients.

Bart graduated magna cum laude from Anderson University where he has served as Alumni Council president and most recently served on the board for the $125 Million capital campaign cabinet.

He lives in Fishers, Indiana with his wife and four children and continues to stay ahead of the curve for the future of marketing to consult and deliver solutions in both print and digital for his clients.

His goal is to partner with his clients to provide them expertise and solutions facing the challenges of the ever-changing marketing and communication landscape.

Troy Singer Profile Photo

Troy Singer

Senior Account Executive, Higher Education Specialist

As a Higher Education Specialist, my focus is to gain a clear understanding of your current outreach landscape, both the wins and challenges. From there we can together determine if our unique and proven solutions can enhance your enrollment programs or alumni engagement. We’ll help you grow your number or get you to your desired goals faster in a cost-effective way.

Now with the power of Think Patented, I can enhance my clients current outreach methods by adding automated follow-up or lead nurturing services including sending emails/direct mail/SMS messages, social media, etc. to segmented audience based on predefined rules and time intervals.

Deliver memorable and relevant promotional items that increase brand awareness for marketers, motivate and reward employees, and level-up loyalty programs.

Troy lives in Dayton, Ohio, and enjoys spending time with friends and family and cheering on his Cincinnati Bengals.