The Higher Ed Marketer

The Higher Ed Marketer is centered around marketing professionals in the field of higher education. If you’re looking for real, practical advice on how to level up your marketing game, this is the show for you.

Each episode features conversations with some of the best and brightest marketing minds in higher education, discussing the future of marketing, new technologies, and so much more.

Recent Episodes

Nov. 29, 2022

More Than a Campus Logo: The Evolutionary Branding Process

Technology-driven solutions in branding are remarkable tools. But shiny gadgets can make it easy to lose sight of your higher ed …

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Nov. 22, 2022

Empathic Storytelling: Identifying Appropriate Content for Your Audie…

In higher ed marketing, it can be a struggle to understand who our target audience is and what their needs are. Sometimes, that m…

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Nov. 15, 2022

Multi-Generational Marketing: Customizing Your Value Proposition

As Generations Z and Alpha transition into the college student ranks, it is multi-generational marketing’s time to shine. Yet, as…

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Nov. 8, 2022

The DEI Viewfinder: A Practical Tool for Highlighting Inclusion

Diversity, equity, and inclusion (DEI) is top-of-mind for many colleges and universities today. Marketing inclusive content in a …

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Nov. 1, 2022

How to Articulate Distinctiveness: Making Your Small School Stand Out

Marketing can be a difficult proposition for small institutions in higher ed, but intentional collaboration with vendors and othe…

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Oct. 25, 2022

Tugging the Heartstrings with Emotive Storytelling

Whether you’re a small faith-based college or one of the largest schools in the country, immersive storytelling is a powerful mar…

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About the Hosts

Bart Caylor Profile Photo

Bart Caylor

President & Founder

As a first generation college-student, Caylor has developed a passion for education with first-hand experience of how it can change the course of lives.

Bart has worked with global brands such as AT&T, IAMs Pet Food, Motorola, RCA, Schlage, Roche, and GE. With nearly 35 years in design and marketing, he has spent almost 30 years in web design and digital marketing, and 25 years working with education clients.

Bart graduated magna cum laude from Anderson University where he has served as Alumni Council president and most recently served on the board for the $125 Million capital campaign cabinet.

He lives in Fishers, Indiana with his wife and four children and continues to stay ahead of the curve for the future of marketing to consult and deliver solutions in both print and digital for his clients.

His goal is to partner with his clients to provide them expertise and solutions facing the challenges of the ever-changing marketing and communication landscape.

Troy Singer Profile Photo

Troy Singer

Digital Marketing Specialist

As a Digital Marketing Specialist with a passion for Higher Ed, Troy loves gaining a clear understanding of the current outreach landscape of colleges and universities, both the wins and challenges. From there he works with them to together determine if his unique and proven digital solutions can enhance their enrollment programs or alumni engagement. Troy will help grow your number or get you to your desired goals faster in a cost-effective way.

Now with the power of Ring Digital, he enhances the current outreach methods schools use by adding cookie-free digital advertising which empowers them to be more accurate than ever and reaching their list or ideal audience with certainty.

Together, Troy and Ring Digital are obsessed with precision. Their digital marketing tools are the most targeted, most efficient, and most effective on the market today. Their digital video placement and display ad buying technology allows them to target your audience down to the household. Not zip code. Not block. Not range of IP address. Household. We use rifles, not shotguns. Scalpels, not cleavers.

Troy lives in Dayton, Ohio, and enjoys spending time with family and friends and cheering on his Cincinnati Bengals.