The Higher Ed Marketer

The Higher Ed Marketer is centered around marketing professionals in the field of higher education. If you’re looking for real, practical advice on how to level up your marketing game, this is the show for you.

Each episode features conversations with some of the best and brightest marketing minds in higher education, discussing the future of marketing, new technologies, and so much more.

Recent Episodes

Jan. 31, 2023

Building a Story Vault: Empowering Storytellers in Your Marketing Pro…

Alumni and students have so many incredible authentic stories to tell about their colleges and universities. But higher ed marketing teams can sometimes get in their own way by curating those stories till they’re just another batch of overly processed...

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Jan. 24, 2023

Leaning on Legacy: Blending History and Branding in Enrollment Market…

How much should colleges and universities lean on legacy branding? Advancement departments undoubtedly love promoting the “glory days” to their school alums, but should legacy be a major factor in your enrollment marketing strategy? In the late 197...

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Jan. 17, 2023

Telling Over Selling: Discoverable Short-Form Video Content

Short-form video content has exploded on social media platforms over the last few years. Colleges and universities are scrambling to take advantage of these content marketing goldmines, but some are still missing the mark. But as Rob Clark (https://ww...

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Jan. 10, 2023

Pay It Forward: Higher Ed Advancement and Philanthropy

Working in higher ed advancement can be discouraging when you hear the word “No” from potential donors. But by imprinting philanthropy on your student culture, you can encourage them to pay it forward to their future fellow alums the second …

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Jan. 3, 2023

Consumable Content for a Human Audience - Search Engine Marketing Par…

Search engine marketing is top-of-mind for most higher ed marketers, but it’s still a drastically underutilized marketing mechanism. In fact, according to our guest, Faton Sopa (https://www.linkedin.com/in/fatonsopa/), co-founder and CEO of Manaferra...

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Dec. 27, 2022

Covering All the Angles in Lead Conversions - Search Engine Marketing…

Search engine marketing is still considered a 21st-century mystery to many higher ed marketers. But the fact is that, with a solid content marketing strategy, any college or university can turn its website into an SEO darling. In part one …

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About the Hosts

Bart CaylorProfile Photo

Bart Caylor

President & Founder

As a first generation college-student, Caylor has developed a passion for education with first-hand experience of how it can change the course of lives.

Bart has worked with global brands such as AT&T, IAMs Pet Food, Motorola, RCA, Schlage, Roche, and GE. With nearly 35 years in design and marketing, he has spent almost 30 years in web design and digital marketing, and 25 years working with education clients.

Bart graduated magna cum laude from Anderson University where he has served as Alumni Council president and most recently served on the board for the $125 Million capital campaign cabinet.

He lives in Fishers, Indiana with his wife and four children and continues to stay ahead of the curve for the future of marketing to consult and deliver solutions in both print and digital for his clients.

His goal is to partner with his clients to provide them expertise and solutions facing the challenges of the ever-changing marketing and communication landscape.

Troy SingerProfile Photo

Troy Singer

Digital Marketing Specialist

As a Digital Marketing Specialist with a passion for Higher Ed, Troy loves gaining a clear understanding of the current outreach landscape of colleges and universities, both the wins and challenges. From there he works with them to together determine if his unique and proven digital solutions can enhance their enrollment programs or alumni engagement. Troy will help grow your number or get you to your desired goals faster in a cost-effective way.

Now with the power of Ring Digital, he enhances the current outreach methods schools use by adding cookie-free digital advertising which empowers them to be more accurate than ever and reaching their list or ideal audience with certainty.

Together, Troy and Ring Digital are obsessed with precision. Their digital marketing tools are the most targeted, most efficient, and most effective on the market today. Their digital video placement and display ad buying technology allows them to target your audience down to the household. Not zip code. Not block. Not range of IP address. Household. We use rifles, not shotguns. Scalpels, not cleavers.

Troy lives in Dayton, Ohio, and enjoys spending time with family and friends and cheering on his Cincinnati Bengals.