Transcript
WEBVTT
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Of The folks that I've talked to
you. I mean they're seeing five,
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six, sometimes up to x x, more engagement from these one to one
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videos and they see with their email
campaigns. You are listening to the Higher
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Ed Marketer, a podcast geared towards
marketing professionals in higher education. This show
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will tackle all sorts of questions related
to student recruitment, don'tor relations, marketing
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trends, new technologies and so much
more. If you are looking for conversations
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centered around where the industry is going, this podcast is for you. Let's
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get into the show. Welcome to
the highered marketer podcast, where, each
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week, Mark Taylor and myself,
troice singer, interview influencers within the Higher
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Ed Marketer space that we admire and
feel would be interesting to our community.
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Today we have a gentleman who is
someone that we looked up to as we
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started our podcast. His name is
Zach Bousa Cruz and he is the founder
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of Enroll Offi, which is not
only a podcast, but it could be
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considered a platform for higher ed marketers
or higher ed enrollment professionals. That gives
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great content. Yeah, I think
that I've I've admired Zack for several years
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now. I was I've known him
for a while. I've also been on
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the enroll off I podcast early on
and we make reference to that in the
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conversation. But one of the things
I really like about Zach is because his
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job is focused entirely on developing hired
content, he really has a chance to
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learn about a lot of new things, and so he's got a really great
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little thing that he does on Fridays
called FRY ideas. I've learned about some
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new things that I've then shared with
my clients just through his little thirty minute
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loom video and I really appreciate Zach
because he's a consumer learner and he tries
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to always try to find new things, especially in the digital world, in
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technology and utilizing those things, and
a lot of people that he talks to
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on the podcaster leaders and vendors and
providing that. But I think, you
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know, regardless of that, I
think Zach is just has a passionate about
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hied has a passionate about enrollment and
I think you'll really hear that come through
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in today's conversation. Yes, and
since we've already had our conversation with him,
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I can also say. He gives
some really good advice, especially for
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marketing, for social media, and
I think it would be to our listeners
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advantage to really take notes and then
to follows some of those recommendations. Yeah,
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and stick around all the way with
them, because a couple of his
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last points, even at like twenty
eight minutes, are gold. So don't
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bail early. Agreed. So here
is ZAC boozy Cruiz. It's my pleasure
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to welcome Zach boozy Cruz to the
High Ed Marketer podcast. And Zach,
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my initial question to you is,
how does it feel to be on that
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side of the microphone? You know, it's funny, Troy, this is
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actually my third podcast interview full third
third time being, I guess, in
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the hot seat. It's because I
did another podcast and then I had a
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webinar which was basically a podcast interview, and that's very, very unusual,
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and so I think the last time
I was even on a podcast was months
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ago. So, to to answer
your question a little bit directly, it's
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it's scary. It's harder when you
don't have control over the conversation. Much
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easier to ask the questions, in
my experience, but it's a it's a
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privilege to be here and you know, I big fan of all the episodes
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you guys have put out and what
you're building here and happy to join you
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for today's conversation. Thank you,
Zach. And if you would tell everyone
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a little bit about yourself and you're
very relevant higher Ed podcast. Well,
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I like to tell folks is I
get to spend most of my time talking
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with people that are a lot smarter
than me about things that I know little
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to nothing about, and essentially I
just spend most of my time acting like
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a sponge and understanding leaders in marketing, both inside and outside of Higher Ed.
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What are they thinking about? What
are the sorts of strategies and tactics
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that they're the most excited about in
any given moment where they seem success,
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and then I get to help sort
of like translate that into context and content
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that, you know, is hopefully
interesting to folks, that folks might find
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helpful and valuable and just find,
you know, creative ways to encourage people
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to adopt some of these strategies and
tactics and make them work within, you
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know, their unique context. So
yeah, for those, I guess,
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who aren't aware, I found it
rollify and rollifies a robust resource of podcasts
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and videos and e courses and really
sort of our mission is just to empower
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enrollment marketers, which we define is
anyone working in marketing or admissions for a
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college or university with tools and,
you know, resources and ideas for how
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to optimize, you know the resources
that they do actually have to get the
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results that they need. So I'd
spend a ton of my time creating lots
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of content, talking with folks all
over the hired spectrum and have a lot
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of fun while doing it. So
that's a little bit about me and who
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I am and what I do.
That's great. Thanks. Thanks, Zak.
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It's good to, you know,
get back together on a podcast with
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you. I think you guys recently
celebrated a hundred episodes on enroll of I.
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I I'm sure you're a hundred ten
now or whatever, but I think
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I was episode sixteen and your early
adopt bar was so were probably three people
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listening, but right. It's going
a lot since then, but so so
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I've always enjoyed listening to the podcast. I think you really talked to a
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lot of really good leaders and probably
some of them are crossing over with what
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who we're talking to as well.
But I know one of the things that
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I was really appreciate not only your
your roll, if I podcast, but
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you also have a Fridays. I
don't know how you pronounced he is right,
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but yes, yeah, so the
idea of every Friday you come up
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with new ideas and I always find
that just extremely helpful. And I know
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one of the things that you and
I talked about offline before we get started
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was just this whole idea of,
you know, some of the new ways
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of really implementing personalization into Higher Ed
Marketing. We've talked about that on a
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lever of several episodes and it really
continues to be one of the trends in
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high reed marketing. Is the idea
of generation Z and then, you know,
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soondocome generation Alpha. They really are
demanding more personalization and they want to
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be known and it seems like one
of the ways to do that is kind
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of that, you know, utilizing
one to one video, and I know
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one of the things that you've gotten
excited about that as as have I,
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and I'm just curious to, you
know, tell me a little bit about
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what you're learning and how you are
seeing that being leveraged and utilized. Yeah,
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great, great question. And so
at the end of the day,
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I think what people are interested in
today's is not dramatically different from what we've
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been interested in for four decades,
which is this idea of personalized communications,
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this idea of really feeling understood as
a consumer right and in appreciated, quite
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frankly, for the time and attention
that you do dedicate to a brand.
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And how I think that translates to
to higher at is I see students today
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being very interested in schools that are
actually using the channels and mediums and tactics
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that Gen z prefers to communicate in
and using those for something that is,
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you know, can be scary,
which is the the journey to college,
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the journey to enrollment. And so
the way that I see one to win
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video right now being used by schools
and the things that excites me most,
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as I feel like the schools that
are adopting these these strategies while still relatively
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early, they're showing gen Z that
like hey, we hear you, we
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see you, we know that you
don't want to read a five hundred word
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email from us. We know that
you know you don't love spending your weekends
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reading a two thousand word blog article
from us, even if it is a
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student story. Right. You like
video. You like short, sweet,
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to the point, engaging content,
content that is entertaining, content that is,
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you know, inspirational, constant,
that is educational, and it is
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just, quite frankly, a heck
of a lot easier to produce that kind
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of content via video and, so
to speak, a little bit more practically.
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You know, schools that are implementing
these one to one communication, video
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communication strategies are seeing incredible engagement right
now, right, of the folks that
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I've talked to you. I mean
they're seeing five, six, sometimes up
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to x, x more engagement from
these one to one videos and they see
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with their email campaigns. Right,
that's phenomenal, like, and I think
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that video as a as a medium, has also just come a long way,
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right, and I think covid is
actually to thank for this. I
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think people are more comfortable being on
camera because of all the zoom videos that
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we've all had to do. That
there's actually it's act she easier to get
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emissions counselors and folks within your enrollment
management operation to adopt things like recording a
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quick little video to thank a student
for coming to an advent or recording a
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quick little post inquiry video that they
then blasts to, you know, troy
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after he submitted an inquiry form,
whatever it might be. So I think
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that, you know, the schools
that are adopting these strategies right now and
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understanding and getting really quite rightly comfortable
with video, quick scrappy video production are
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the schools that are going to see
wonderful engagement, especially in the you know,
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post APP part of the funnel,
but also in post inquiry. So
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yeah, and you know, tool
that I I've recommended to several folks recently
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is is good kind. They're they're
doing incredible work right now trying to help
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colleges, universities implement one to one
video at scale and get the product is
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their product is awesome and it bar
I know that you have a you've got
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another product that you've used that you
love. So yeah, yeah, I've
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been using bomb bomb. We had
e some viewed on episode twenty six and
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I think he talked about kind of
the certainly that's one product. I mean
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good kind bomb bomb. I've heard
people using vid yard. It's a lot
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of different products out there. Some
of them are more oriented toward education and
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and have success in those, but
I think that the whole point, and
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this is what Ethan talked about,
was the idea of this human relationship,
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this human ability that video gives you
that you know, a text and a
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email sometimes won't exactly. And you
know, I think that one of the
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concerns for some of the enrollment management
leaders I've spoken do is like, well,
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my team is already doing so much. Like I what you really want
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me to get people to record a
one to one video? Who's got time
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for that? But you know,
I think sometimes sending these quick little videos
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is actually easier than, you know, writing out a long email. Yeah,
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and actually takes less time. Right. So, and a lot of
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these schools are getting more sophisticated where, you know, they've got scripts that
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will run right by the camera so
that looks like they're looking at the camera
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even though you're reading off the script. So the software has come a long
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way and I do think this is
a really interesting, viable, viable solution
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for folks that are looking to up
their game in sort of engagement land.
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Thank you, Zach. Speaking of
mediums and where Gen Z is and communicating
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with them. there. Something that
we hear a lot about is how to
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utilize ticktock effectively for higher ed and
I think it's said that even though we
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know ninety percent of Gen Z is
on Ticktock, there are, it's a
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very small percentage of high it institutions
utilizing it or maybe even thinking that they
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want to go into it. I
would like to hear any thoughts that you
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have about that. Yeah, it's
funny. I was on a chat earlier
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today with Matt diddle Jen who is
the CEO and Co founder of Glacier,
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and there are digital advertising firm out
of Calgary, Canada, and they do
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a lot of research on this stuff
and what Matt was sharking with me is
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that, yeah, to your point, troy, like ninety plus percent of
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Gen Z is on tick tock and
less than nine percent of higher education institutions
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are right. So you know,
talk about sort of just like a significant
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chasm. They're right and where the
unique thing about tick tock, and I
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think what's hard is that if you're
a college or university and you work with
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a partner and you outsource a lot
of your content creation to a vendor,
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your use to that vendor, you
know, helping you write blog content or,
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you know, create even video content
on your behalf, and that's a
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little bit easier to do that you
can then go and, you know,
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run a facebook campaign around or instagram
campaign around. But the thing about tick
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tock is, like it's so it's
so personal and it really does require like
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a representative from the college or university
to create the content. It's very hard
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to like outsource that. So we're
we're seeing like really interesting success is when
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schools find a way to essentially build
like an in house ticktock creative agency.
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And really what that looks like is
finding students that you can pay, and
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you really, you really, really
really should find a way to pay them,
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even if it's just, you know, a little bit here and there.
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But find students that are already active
on Tick Tock, that are good
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content creators, and invite them to
help a pilot your university's tick tock account
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and work with them like you would
your vendor partner or even sort of your
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inhouse, you know, marketing team. But give them a tonomy, right
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and and let them they understand the
platform natively right, like in ways that
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you know, I don't even understand
the form, let alone you know someone
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who's vp or a college president.
So give them a tonomy. Essentially,
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build a little inhouse creative team and
say look, and where I think a
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vendor could play a role is if
you want a vendor to help sort of
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coach folks and like, you know, basically give them some idea around what
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the content strategy of it a twelve
month season should look like. You could
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get some support there, but at
the end of the day the content creators
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themselves really do need to be the
students at Your College University. This is
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not a content type that you can
or should easily outsource, and I would
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even argue that many of your admissions
counselors and folks in your marketing team might
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also not be the most qualified people
to be creating tich talks. Yeah,
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I would agree with that. It
seems like it's a it's a unique platform
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that you have to natively kind of
understand. I often tell my clients when
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I do different presentations with you know, if you're not already slam dunking it
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on instagram and other things, tick
tock is probably like a three or four
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hundred level course and you really need
to know what you're doing in the basic
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course is before you jump into that, because you can, you can fail
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pretty fast. But I think that
your ideas of really leveraging that internal team,
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trusting them, giving them autonomy,
I think makes a lot of sense.
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Yeah, I mean one last point
on this too, is that we
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are seeing some colleges, universities who
are pretty progressive and they're trying to get
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ahead of the game here, and
I think that the schools that are doing
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this well are working with their mark
getting in their emission seems in they're saying,
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look like, we're not trying and
this really takes like you buy in
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from from leadership here. But we
don't want you to worry about Roy right
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now, right like, like,
right now, Tick Tock is not a
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place to sort of measure impact on
enrollment. Like, you can't directly.
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It's incredibly hard to do that right
now, right, whereas with facebook Google
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campaigns, you can understand pretty you
know, assuming you've got at least a
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little bit of software in place,
what the impact on these campaigns were on
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your enrollment. So if you're going
to take a marketing attribution approach, to
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Tick Tock, don't do it.
But I do think that schools that are
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at least right now, right then
that'll change in the next couple of years,
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but right now, like think about
this as like an investment. Like
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you are. You're not going to
see you return on this for, you
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know, five, ten years maybe, but the schools that do that are
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earlier doctors of this platform. Like
it's not going away and it's captured such
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significant market share of Gen z attention
that, like it's really not optional.
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You've got to either. The question
is, how quickly are you going to
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figure out what to do in order
to, you know, earn prospects attention
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on that platform? Yeah, and
I think that your point earlier, the
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entertainment fast factor. A lot of
times I have to call it entertainments.
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Yeah, where it's like how do
we educate somebody, brand awareness someone through
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entertainment? And you've got to realize
that that's what it is right now.
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And Yeah, and I know it's
just a bar and you know it's I
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couldn't agree more. And Matt from
from glacier was just telling me that they
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just completed this survey one fourteen hundred
perspective college students who, I believe we're
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ages sixteen through it, think just
sixteen and seven year olds to probably get
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a juniors and seniors. And this
generation has the highest ad recall. Like
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their ad recall is like a something
like five to ten x more than millennials
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ad recall, and yet they only
watch an ad for like an average of
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two seconds on tick dock and snapchat. So the Tina tea engaging with the
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AD is less right, but the
recall of the brand that put it out
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is incredibly high. So I share
that only as a quick add on to
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say that just because you can't measure
enrollment in you won't be able to measure
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impact on enrollment immediately with Tech Docford
at least a couple of years, doesn't
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mean that there isn't impact on woment. Right, right, very good.
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Well, I think another another question
that kind of goes along with that is,
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you know, kind of figuring out
effective ways to measure that enrollment.
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talked a little bit about social media
doing that, but I think a lot
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of ways people don't realize how just
the content on their website could impact that,
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especially from a search engine optimization standpoint, and I think that Zach,
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I know you and I you know, we work with different size schools,
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I mean small schools, big schools, and Seo is kind of the leveling
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agent in a way, because,
I mean somebody from a big, you
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know, a big public school,
can rank as well as somebody at a
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small school or vice versa, and
the sense of Seo is kind of the
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great equalizer. So talk a little
bit about how that works out and what
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opportunities look like for for schools with
search engine optimization? Yeah, no,
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I love this question because what's beautiful
about Seo is it's it's it's earned at
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tension and it's like truest of formats, right like, if you if you
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are ranking well around a key term
or key keyword or a couple of key
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topics, if you've earned that authority, right like, you no longer have
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to spend money with Google trying to
get, you know, your ads in
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front of users that are searching for
that particular key word. And so when
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it comes to Seo, I think
the place to start is you have to
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understand what you're actually ranking, for
so many schools don't understand where that where
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they're currently at, right like,
and there's so many. There are so
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many tools out there that help you
understand this, like se m Ross Ma's
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Seo a a trex, all these
schools. You can run your domain through
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their software and get a sense for
all the different keywords that you are organically
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already ranking for. So I'd say
when it comes to SEO, Perston forms,
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you have to understand kind of like
where you're at. You know,
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what are your baselines? What are
you ranking for in the first, second,
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third, fourth, fifth positions of
Google? But then also it's important
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to understand ranking opportunity. So,
like where do you exist on that like
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second or third page of Google,
and what terms right that you're current that
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you've got pages that are currently ranking
on the age too of Google, let's
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say in Position Fifteen, like if
those terms have incredible monthly search volume,
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meaning, like there are lots of
people in any given month googling that particular
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term. And Right now, like
you're on that second page, but you're
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in position fifteen, right you and
you want to win on that particular term.
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That is that's where you folk.
That's where you should focus your energy
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when it comes to Seo, is
figuring out, like most immediately positions eleven
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through twenty. Is What what I
would like to tell folks. Go and
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figure out where your ranking for terms
in positions eleven through twenty that you would
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love to move on to the first
page of Google search results for, and
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then invest your time and energy in
creating more content around those particular key terms
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and topics. And to your point
guard Seo being this great equalizer. What
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I love about this is that so
much of high end marketing strategies and tactics
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do require money, and Seo is
one of those things that, like it
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doesn't actually need to require money.
It requires time and you know, time
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is money. But at the end
of the day, like you don't need
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to be spending tens of thousands of
dollars. Want, you know, thirtyzero
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dollars on a digital advertising campaign.
If you create enough compelling content strategically,
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you can win on those same terms
and topics for, you know, quote
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unquote, free and I think that
that's that's a missed opportunity. Schools.
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Schools created a ton of content,
a ton of content and given year,
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but not all that content is thought
about strategically. So the way to think
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about Seo, to put it a
little bit more concisely is you should not
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create content, you should not have
content on your website that that's purpose,
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right, is to attract, engage
or the light new students. Until you've
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done effective seo research, until you
understand what you're ranking for and what you
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want to be ranking for but aren't
king for yet, you shouldn't create any
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piece of student recruitment oriented content.
So, first and foremost, figure out
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what you're ranking for, already understand
what you would like to rank for and
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then use that insight to guide your
involvement marketing strategy. That's great. That's
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that's some really, really good insight
there and I think that, you know,
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schools are going to implement that and
really apply that. Could really see
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a lot of really good things come
from that and so excellent. Thank you.
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Yeah, before we wind up our
podcast we always ask at the insect,
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is there something that you've either read
or come across or maybe have implemented
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that someone could implement next week and
see success with or moved in needle with
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us? The million dollar question,
right, everyone wants results quickly and cheaply
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and, yeah, with not a
lot of time and effort. Right.
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So a couple things come to mind
first and foremost. So snapchat as a
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platform. We haven't we haven't talked
too much about that. I don't know
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if you guys have talked with others
about about snapchat. But again, in
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my conversation with Matt Bulson earlier today, he was like, you know,
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he was saying, Hey, snapchats, CPM is incredibly low right now and
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the quality leads that they are generating, the glaciers clients are generating right now
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from snapchat is is incredible and he's
saying like it. He he almost doesn't
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want other people to know about this
because he's like, you know, we've
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got school spending three to fivezeroll on
snaptack campaigns and they're getting quality inquiries or
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quality event rcps to their campus and
visit days. And so I think snapchat
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as a platform again has incredible engagement. Eighty eight percent of Gen z uses
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snapchat daily, so incredible engagement.
But it's also it's I feel like it's
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one of those social channels that just
doesn't get enough airtime in in higher ad
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even though again, like target audiences
are there. And I do think it's
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because people don't unnecessarily understand how to
use snapchat. Well, think a lot
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of the reason why folks don't spend
money on social platforms, to your point
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earlier, part is that they don't
understand it. They don't use it themselves.
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They have a very hard time understanding
why a seventeen year old would use
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it and or how a college university
would try to capture the attention of a
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seventeen year old using that platform.
Right. But that pool seems to be
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converting at incredible rates right now and
the cost per acquisition of those of those
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leads coming from snapchat are incredibly low
complete, you know, compared to like
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a facebook or instagram. So I
would say run a snaptack campaign. Those
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are also very easy to get up
and running. You can take static creative
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and run it through snapchats creative tools
to make it a little bit more dynamic
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so it looks like a video.
So there doesn't need to be like a
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heavy creative lift and you can drop, you know, Twenty Five, hundred
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K, whatever it might be,
on like a test campaign and get that
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up and running very, very quickly. So that's one idea. Another idea
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would be, I would say,
like ghost on up for a free trial
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of SC m raser AA traps or
Mas Seo or other seo tools and run
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your domain through these, the soccer
tools. You can cancel the subscription right
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before your charged if you if you
don't want to keep paying the fifty to
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a hundred bucks a month or whatever
cost right. But that Intel on understanding.
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Oh my Gosh, who knew that
we were ranking for Best Liberal Arts
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College in Wisconsin with great student to
faculty ratios or something like that? Like
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you might be winning on terms that
you don't even know that you're winning on.
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And if you are winning on those
particular terms, the pages that are
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ranking well for those terms, right, you sure as heck better have great
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conversion opportunities on that page. You
should have a chap on that page.
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It simple live chat feature, at
the bare minimum of form, right,
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an inquiry form that makes it really
easy for prospects to, you know,
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raise their hand and say I'm interested
in learning more. Often Times school spends
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so much time thinking about their home
page, thinking about their formal inquiry page,
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that they forget the fact that a
lot of their ranking pages are major
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or program pages, and a lot
of the major and program pages don't actually
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have simple forms embedded on that page. Often Times this pages have CTA's that
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redirect to other forms, right,
but like go figure out where you're ranking
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for right now and make sure that
those pages have very, very easy,
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frictionless ways for people to raise their
hand and say I want to learn more
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about your school. That's something that
any school, no matter your size and
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matter your budget, can do and
you could do something like that within a
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twenty four hour period of time.
So those are my two my two ideas
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for you. That's a great point, Zach, and I'll just build on
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that. Last One were there was
a blog post on a school website that
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we were working on that we were
unaware of, but it was it was
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something about, you know, it
was a it was a Bible College and
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that was about church planting, and
there's, you know, there's a there's
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a big movement around that and a
lot of people searching on that. Well,
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that that particular post had more traffic
on it than the home page and
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all the other pages combined. Yeah, and the missed opportunity because no one
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knew about that. I think a
professor put it up and you know,
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that's just the way it happens sometimes, is that there wasn't a called action
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to their their their graduate level stuff
that they were selling about church planning.
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And so when we change that and
implement of that, that that you know,
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was made a big impact because all
of a sudden you've got all these
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people coming to the website. So, again, to your point, not
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only using things like sem rush and
and these other tools, but also looking
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at your own Google analytics to figure
out what, what do we have traffic
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naturally coming to already, and how
can we really make sure that we are
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ready for that traffic and converting it
when it's there? Yeah, one of
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the things that we like to say
the folks all the time too, is
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that, you know, school spends
so much time thinking about how to get
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people to their website right, so
much time, zones, energy, so
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much money, and then often times, like once you get somebody to the
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website, is like, well,
what do you want them to do righte
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like, how do you ensure that
now that you've got you've got them here,
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you got the visit, you got
the attention, how are you ensuring
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that you're guiding the prospect to the
information that here she is looking for in
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as quickly a way as possible?
And as it, you know, and
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how do you, at the end
of the day, ensure that their experience,
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they can navigate through your site in
the way in which they want to
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navigate it? And I think that
that's that's the ultimate goal. The ultimate
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goal is how do you essentially ensure
that you have personalized, you know,
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down to the individual proces, Thatct
as best as you can, the journey
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to enrollment, and how do you
ensure that you've got the technology, the
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infrastructure necessary to make that it as
easy as possible, you know, giving
399
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given all the other things on your
institutions plate. So love that idea.
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It's not just about figuring out how
to get people to your website. You
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got to figure out what to do
with them once they're they're right perfect wonderful
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content that you brought today, Zach, and we really appreciate you coming on
403
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to the program and bringing the knowledge
and the energy that you bring weekly on
404
00:28:00.940 --> 00:28:04.819
your podcast. So if you would, before we go, please, if
405
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you would tell everyone how they could
contact you if they would like to,
406
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and pop the size and roll of
FY One more time. Yeah, you
407
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can. You can get in touch
with me at ZAC Z acch at and
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00:28:17.089 --> 00:28:19.369
roll off I dot Org or you
can follow us on you know, we're
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00:28:19.450 --> 00:28:23.289
on all social media platforms and you
can just head on order and enroll fight
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00:28:23.329 --> 00:28:26.130
out or we've got tons and tons
of free resources. So one of the
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00:28:26.130 --> 00:28:30.279
things I like to tell everybody is, like, you can't buy anything from
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00:28:30.319 --> 00:28:33.920
enroll OFFI. So you know there's
nothing, there's nothing that in roll fies
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00:28:33.920 --> 00:28:36.880
trying to sell you other than really, really great content. We help pay
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00:28:36.920 --> 00:28:40.920
for that content with our amazing partners
and sponsors, but we're at the end
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00:28:40.920 --> 00:28:42.710
of the day, trying to build
a ton of free resources to help enrollment
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00:28:42.789 --> 00:28:47.230
marketers who are working, you know, as single man or single woman's shops
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00:28:47.589 --> 00:28:51.549
and or, you know, large
public institutions that got massive teams of market
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00:28:51.589 --> 00:28:55.779
any Miss Professional. So pretty courses, podcast videos, lots more at and
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00:28:55.819 --> 00:28:57.700
roll of fight out Org. But
thank you guys so much for the time.
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00:28:57.980 --> 00:29:02.140
This has been a blast and big
fan of what you guys are building.
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00:29:02.339 --> 00:29:04.779
Troy, you know, recently came
into contact with you, but Bart,
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00:29:04.859 --> 00:29:07.779
I've known you for a while and
really, really respect all the work
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that you do and thank you guys
for creating a space for these conversations to
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00:29:11.410 --> 00:29:15.089
happen. Thanks. I appreciate being
on here. This has been great.
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00:29:15.130 --> 00:29:18.970
Yeah, that's our pleasure. Bart
do you have any partying words before we
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00:29:19.130 --> 00:29:22.730
wind this episode? Oh, you
know, I don't have many because I
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00:29:22.809 --> 00:29:26.400
think that, you know, Zach
was so articulate on so many things,
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00:29:26.440 --> 00:29:30.160
ranging from, you know, using
video for one to one personalization to talking
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00:29:30.240 --> 00:29:33.440
about tick Tock and snapchat and some
of the other social media opportunities and then
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00:29:33.480 --> 00:29:37.589
just kind of getting into the whole
idea of how to really start leveraging Seo
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00:29:37.710 --> 00:29:40.869
with even with some of the free
tools that are out there. I think
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00:29:40.910 --> 00:29:44.630
that doing seo and then really trying
to convert people where they are, I
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00:29:44.670 --> 00:29:48.670
think those are all excellent points.
I think that I would just encourage people
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just to kind of follow and roll
off I start start taking advantage of those
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00:29:52.259 --> 00:29:55.819
free resources. I know a lot
of the listeners that that we have on
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00:29:55.900 --> 00:30:00.059
here have taken advantage of the resources
that killer solutions has on our blogs and
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00:30:00.140 --> 00:30:03.339
are on our podcast in different elements, but you know, check out on
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00:30:03.380 --> 00:30:06.059
roll ify because I think they've kind
of been a little bit more of a
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00:30:06.819 --> 00:30:11.210
clearing house for a lot of content, their original content but also other content
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00:30:11.289 --> 00:30:14.009
as well. So I would just
encourage her by the check that out and
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00:30:14.049 --> 00:30:18.250
follow Zact. The highed market podcast
is sponsored by Kaylor solutions and education marketing
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00:30:18.289 --> 00:30:23.480
and Brandon Agency and by Think,
patented, a Marketing Execution Company specializing in
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00:30:23.680 --> 00:30:32.079
printing and mailing solutions for Higher Ed
institutions. On behalf of my cohost sparred
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00:30:32.079 --> 00:30:38.390
Kaylor, I'm Troye singer. Thanks
again for joining us. You've been listening
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00:30:38.430 --> 00:30:42.190
to the Higher Ed Marketer. To
ensure that you never miss an episode,
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00:30:42.430 --> 00:30:47.990
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