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Nov. 16, 2021

Talk Less, Listen More: The Story Behind the “Heroes Made Here”

Talk Less, Listen More: The Story Behind the “Heroes Made Here”

When it comes to marketing leadership roles, it pays to speak less and listen more.

Anna-Maja Dahlgren, Director of University Marketing at Loma Linda University, has embraced this philosophy throughout her marketing career, which began in healthcare before transitioning to higher ed.

It was this commitment to listening that led to a compromise between her and executive leadership. That compromise resulted in the “Heroes Made Here” campaign, which was the first campaign in Loma Linda University’s 115 year history.

In this episode, she shares the story of how it came about.

We discuss:

- Creating a higher ed marketing team from scratch

- How the “Heroes Made Here” campaign came about

- Why it’s important to talk less and listen more

To hear more interviews like this one, subscribe to Higher Ed Marketer on Apple Podcasts, Spotify, or your preferred podcast platform.

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The Higher Ed Marketer podcast is sponsored by Caylor Solutions, an Education Marketing and Branding Agency, and by Think Patented, a Marketing Execution, Printing and Mailing provider of Higher Ed solutions.

    

 

Transcript
WEBVTT 1 00:00:00.120 --> 00:00:06.360 I was very committed to listening to the executives, hearing them out while I 2 00:00:06.440 --> 00:00:14.869 was doing my initial discovery period to understand what the problems were. You were 3 00:00:14.910 --> 00:00:19.350 listening to the Higher Ed Marketer, a podcast geared towards marketing professionals in higher 4 00:00:19.350 --> 00:00:24.140 education. This show will tackle all sorts of questions related to student recruitment, 5 00:00:24.460 --> 00:00:28.980 donor relations, marketing trends, new technologies and so much more. If you 6 00:00:29.059 --> 00:00:33.219 are looking for conversations centered around where the industry is going, this podcast is 7 00:00:33.380 --> 00:00:42.689 for you. Let's get into the show. Welcome to the High Ed Marketer 8 00:00:42.850 --> 00:00:46.649 podcast. My name is chroice singer and I'm here with my cohost, Bart 9 00:00:46.770 --> 00:00:52.600 Taylor, and today we get to interview a wonderful higher ed marketer and a 10 00:00:52.640 --> 00:00:57.439 wonderful human being. Her name is Anna Maya Dolgren and she is the director 11 00:00:57.640 --> 00:01:02.679 of university marketing for Lowman Linda University, and I will admit from the very 12 00:01:02.719 --> 00:01:07.790 beginning this is a relationship that Bart has and I would love for him to 13 00:01:07.349 --> 00:01:11.829 describe an Amia to our listeners. Yeah, Animia, such a treat. 14 00:01:11.909 --> 00:01:15.189 She's she's a wonderful person, as you've pointed out. I've gotten to know 15 00:01:15.269 --> 00:01:19.859 her over the past two eighteen months to two years, I had done a 16 00:01:19.900 --> 00:01:23.540 little bit of work with Lomolinda University. They hired a new university marketing director 17 00:01:23.060 --> 00:01:26.459 and we got a chance to get to know each other and have been working 18 00:01:26.500 --> 00:01:30.939 on several projects for the past eighteen months. So that's full transparency that we 19 00:01:32.019 --> 00:01:34.769 do have that relationship. But I think that one of the things that I 20 00:01:34.810 --> 00:01:37.930 really wanted to bring her on the on the show about was there's so many 21 00:01:37.930 --> 00:01:42.450 people that are making the transition from outside of Higher Ed Marketing Into Higher Ed 22 00:01:42.530 --> 00:01:46.489 Marketing and that was something that I remember having a few conversations with her early 23 00:01:46.609 --> 00:01:49.200 on. was just hey, Bart, can you provide me some resources? 24 00:01:49.400 --> 00:01:52.959 Can you provide me a kind of point me in the direction of some things 25 00:01:53.040 --> 00:01:55.719 that that I should, you know, kind of get up to speed on? 26 00:01:56.159 --> 00:01:57.560 And she kind of talks about that and not only talks about that, 27 00:01:57.640 --> 00:02:01.230 but also just talks about some of the soft skills that she brought to the 28 00:02:01.310 --> 00:02:07.430 table that really have helped her to propel where she is at low Milinda University 29 00:02:07.510 --> 00:02:12.189 and has really propelled a lot of the success that we've done together. Yes, 30 00:02:12.430 --> 00:02:15.740 and as we can imagine, when you say eighteen months ago. That's 31 00:02:15.780 --> 00:02:20.340 right around when the pandemic hits. So she had to use a lot of 32 00:02:20.500 --> 00:02:27.379 those skills in a different environment, under different conditions that she wasn't used to 33 00:02:27.539 --> 00:02:30.969 doing it within, and she shares a lot of that with us. Yeah, 34 00:02:31.090 --> 00:02:37.770 so now we present to you anemia dolgreen. It is my pleasure to 35 00:02:37.930 --> 00:02:43.050 welcome an Amia Dolgren to the high ed market of podcast. She is currently 36 00:02:43.129 --> 00:02:47.719 the Director of university marketing at Lomolinda University. I think this is going to 37 00:02:47.840 --> 00:02:53.919 be a very warm and spirited interview. Welcome anemia. Thank you, troy. 38 00:02:54.000 --> 00:02:58.870 It's really wonderful to be here. For the record, you and Bart 39 00:02:59.310 --> 00:03:01.949 do have a working relationship and I am now starting to get to know you 40 00:03:02.030 --> 00:03:07.229 a little bit better and really appreciate some of the things that we're getting ready 41 00:03:07.229 --> 00:03:12.229 to talk about. Great. Yes, I've enjoyed my work with Bart very 42 00:03:12.310 --> 00:03:15.259 much. It's a pleasure to be here and to support you all in this 43 00:03:15.939 --> 00:03:20.139 podcast today. Well, I think that one of the things I wanted to 44 00:03:20.139 --> 00:03:23.620 talk about, Anima. I know that we've been working together now for almost 45 00:03:23.620 --> 00:03:30.289 two years and I know that you came in to your role out of you 46 00:03:30.409 --> 00:03:32.689 weren't you didn't have hired background. I guess I should say that I think 47 00:03:32.729 --> 00:03:37.210 it's it's interesting because I think a lot of people and a lot of statistics 48 00:03:37.250 --> 00:03:40.719 I've been reading is a high education is one of the growth industries coming in 49 00:03:40.759 --> 00:03:44.120 the future and there's going to be a lot of people that are transitioning from 50 00:03:44.120 --> 00:03:47.080 other careers into Higher Ed and I'm just curious to, you know, learn 51 00:03:47.080 --> 00:03:50.439 a little bit more about that journey, what that was like for you, 52 00:03:51.080 --> 00:03:53.879 how that played out and and just the types of things that you needed to 53 00:03:53.919 --> 00:03:57.590 do, the skills that you needed to bring to the table that probably we're 54 00:03:57.590 --> 00:04:01.509 not on your resume, that that kind of required you, especially getting started 55 00:04:01.629 --> 00:04:05.590 like a couple weeks before covid hit. Wow, yeah, Bart, taking 56 00:04:05.669 --> 00:04:13.900 me back to that time really just opens my heart because if anyone is interested 57 00:04:13.979 --> 00:04:17.939 in making a shift from healthcare into higher it, or any other industry for 58 00:04:18.060 --> 00:04:24.370 that matter, I have highly recommend it. I am a continuous learner. 59 00:04:24.490 --> 00:04:29.449 I love learning new things and I got to a point where I really wanted 60 00:04:29.490 --> 00:04:35.209 to challenge myself and it happened also at that time that my mom ended up 61 00:04:35.250 --> 00:04:42.079 with a TIA and for health reasons, or for her health reasons, I 62 00:04:42.279 --> 00:04:47.600 decided I wanted to move closer to her and I ended up applying to lowland 63 00:04:47.639 --> 00:04:54.750 university and they're open position for a director at the university. It's been an 64 00:04:54.750 --> 00:04:59.829 incredible journey. I've learned so much. Very grateful to help them in their 65 00:04:59.870 --> 00:05:04.189 specific strategic objectives right now. I know part of that too is just the 66 00:05:04.310 --> 00:05:10.060 idea that I mean certainly marketing applies across you know, across industries. I 67 00:05:10.139 --> 00:05:13.939 mean you know, and I think what's interesting sometimes if we talk about be 68 00:05:14.100 --> 00:05:16.740 tob marketing, we talked about be Toc marketing and higher it. It's a 69 00:05:16.779 --> 00:05:19.300 little there's a there's a kind of a difference in that because I mean, 70 00:05:19.300 --> 00:05:23.810 yes, it's B Toc, but you're still there's a lot of nuances involved 71 00:05:23.850 --> 00:05:27.410 because it's not like, and you and I have talked about this before, 72 00:05:27.449 --> 00:05:31.529 because, just so everybody understands, Lomlanda University has is it's a university hospital, 73 00:05:31.649 --> 00:05:35.040 and so not only is at the university that is one of the larger 74 00:05:36.079 --> 00:05:42.079 faith based institutions of graduate study. So Med school, School of Pharmacy, 75 00:05:42.120 --> 00:05:46.959 Dental School, you know, a different colleges when under Lomolanda University there's also 76 00:05:46.120 --> 00:05:51.110 a major one of the larger hospitals in southern California that's a part of Lomland 77 00:05:51.269 --> 00:05:57.430 University as well the healthcare side, and so making the shift from kind of 78 00:05:57.550 --> 00:06:00.870 this patient focus where you're helping people know that when the time is right, 79 00:06:00.949 --> 00:06:04.100 that they should come to the hospital or you're following up on that from a 80 00:06:04.180 --> 00:06:10.300 marketing standpoint, to then helping someone with the journey of going into higher education, 81 00:06:10.500 --> 00:06:12.980 which for some, for a lot of people, is one of the 82 00:06:13.060 --> 00:06:16.860 largest investments they'll ever make in their life and it's also an investment this many 83 00:06:16.899 --> 00:06:21.410 times made, made through a lot of emotion. That plays into the discussions 84 00:06:21.449 --> 00:06:25.970 and the conversations that we have, and so I'm just curious, you know, 85 00:06:26.050 --> 00:06:28.089 what are some of those skill sets that you were able to kind of 86 00:06:28.129 --> 00:06:31.129 bring into that that and and maybe there's a there's an example that we can 87 00:06:31.170 --> 00:06:35.759 talk about to that kind of helped you kind of make that transition and learn 88 00:06:35.879 --> 00:06:44.079 those different things. You know, the interesting thing about higher d that is 89 00:06:44.199 --> 00:06:49.230 different from healthcare is that it's harder. You have longer lead times on the 90 00:06:49.350 --> 00:06:59.230 conversion from the time somebody expresses interest and you're actually doing a sales process different 91 00:06:59.269 --> 00:07:03.459 from healthcare. Right. The customer is going to give you a down payment 92 00:07:03.779 --> 00:07:08.100 on their twit, on their education. They're giving you a tuition payment. 93 00:07:08.819 --> 00:07:15.769 So I have drawn on my sales background from years ago and also how to 94 00:07:16.250 --> 00:07:21.610 communicate with people at every step of the buying behavior, the buying process right 95 00:07:21.850 --> 00:07:29.209 that that customers are making. I actually love how I'm able to really bring 96 00:07:29.410 --> 00:07:36.040 my whole marketing, communications and sales experience into full circle here from that perspective. 97 00:07:36.079 --> 00:07:39.439 I think that's great. Anima, and I know that when you and 98 00:07:39.519 --> 00:07:43.879 I first met, you were kind of hired to build this marketing team from 99 00:07:43.920 --> 00:07:47.310 scratch. I mean there was there was no one there and the recommendation was 100 00:07:47.389 --> 00:07:53.350 to have a university focused, highered marketing team. You came and did that 101 00:07:53.589 --> 00:07:56.629 and obviously, you know, we've been working together for a while and I've 102 00:07:56.670 --> 00:08:00.779 seen the success of what you've done over the course of time and you're continuing 103 00:08:00.860 --> 00:08:03.660 to grow that team out and it's becoming bigger and more highers and it's an 104 00:08:03.740 --> 00:08:07.060 excellent team. What do you kind of attribute some of the success to that, 105 00:08:07.139 --> 00:08:11.459 especially as you related to the executive team? I mean you're reporting directly 106 00:08:11.500 --> 00:08:15.930 to the executive many times on on your process because you were the team. 107 00:08:16.290 --> 00:08:20.449 Yeah, Bart, you know, as I think back on all the things 108 00:08:20.529 --> 00:08:24.930 that I've ever done in my life, it has prepared me for this and 109 00:08:26.810 --> 00:08:31.240 it may not necessarily be some marketing experience or something related to my job. 110 00:08:31.360 --> 00:08:37.440 In fact, one of the skills that I draw upon here to answer your 111 00:08:37.480 --> 00:08:43.750 question is the work that I've done spiritually and an attribute of the five mindfulness 112 00:08:43.789 --> 00:08:48.070 trainings that tick not Han has put together. Deep listening is one of them, 113 00:08:48.710 --> 00:08:54.669 and I was very committed to listening to the executives, hearing them out 114 00:08:56.379 --> 00:09:03.700 while I was doing my initial discovery period to understand what the problems were so 115 00:09:03.860 --> 00:09:07.259 that I could come back and give some practical advice off. You know, 116 00:09:07.340 --> 00:09:13.649 in my experience growing up into marketing leadership, I you know realize that I 117 00:09:15.210 --> 00:09:18.649 was talking too much, that I needed to listen more, and I think 118 00:09:18.730 --> 00:09:24.519 that really played out well for me here in this example, because the executives 119 00:09:24.559 --> 00:09:28.600 were telling me we need a branding campaign and my marketing mind is like no, 120 00:09:30.039 --> 00:09:33.559 we don't need to mark a branding campaign yet. We need to fix 121 00:09:33.799 --> 00:09:37.360 the website, we need to fix the intake process, the urfi form and 122 00:09:37.710 --> 00:09:43.389 how we're converting leads and all of that, but my listening led me to 123 00:09:43.990 --> 00:09:50.710 a compromise, and so that compromise turned out to be a campaign called heroes 124 00:09:50.830 --> 00:09:56.340 made here that we took to market. It was the first campaign in the 125 00:09:56.539 --> 00:10:00.620 institutions hundred and fifteen years at the time, the hundred and fifteen years in 126 00:10:00.740 --> 00:10:05.860 existence, they had never done a branding campaign. And just as covid hit, 127 00:10:05.259 --> 00:10:09.129 I was hired. So we started to work with you, Bart on 128 00:10:09.570 --> 00:10:16.330 the heroes make here campaign as part of a manifestation of my deep listening and 129 00:10:16.769 --> 00:10:24.840 ability to compromise on what I would say would be a non starter from a 130 00:10:24.639 --> 00:10:31.600 traditional marketing kind of theoretical or academic point of view. Yeah, and am 131 00:10:31.639 --> 00:10:33.559 I I think that's your point. With the example of the heroes made here 132 00:10:33.600 --> 00:10:37.509 campaign, I mean that what a what a fun campaign that was, and 133 00:10:37.629 --> 00:10:39.789 I think it was quite timely. I mean I remember, I remember you 134 00:10:39.950 --> 00:10:45.309 and I first met in March and you kind of at that time said we've 135 00:10:45.309 --> 00:10:46.789 got a campaign that we need to do, and so as we started working 136 00:10:46.830 --> 00:10:50.419 on the campaign, you know, more and more started happening with Covid, 137 00:10:50.460 --> 00:10:54.580 more and more started playing out, and I remember driving through my local town 138 00:10:56.500 --> 00:11:00.580 and and seeing something about, you know, a handwritten sign on a doctor's 139 00:11:00.620 --> 00:11:03.409 officer on the hospital said, you know, healthcare heroes, and you know, 140 00:11:03.529 --> 00:11:07.049 that was kind of a lot of what was going on in the culture 141 00:11:07.049 --> 00:11:09.250 at the time was that, you know, no longer. I remember seeing 142 00:11:09.289 --> 00:11:13.250 memes on Linkedin and twitter with, you know, all these superheroes bowing down 143 00:11:13.289 --> 00:11:18.320 to the doctors and nurses walking by and and it just seemed like a natural 144 00:11:18.360 --> 00:11:24.399 play that. Well, here's a university that produces doctors, pharmacist healthcare heroes. 145 00:11:24.440 --> 00:11:30.360 I mean the entire Lomanlinda University is all about healthcare, and boy wouldn't 146 00:11:30.360 --> 00:11:31.840 that be a way to kind of lean into that? And and our team 147 00:11:31.870 --> 00:11:35.789 obviously took a rand with that, both of our teams, and I think 148 00:11:35.870 --> 00:11:39.389 that it really played out well. And tell me a little bit about what 149 00:11:39.429 --> 00:11:41.909 that was like as you were leading that, because, I mean, the 150 00:11:41.029 --> 00:11:46.190 size of your team transitioned over the course of that campaign. You were working 151 00:11:46.350 --> 00:11:50.620 not only with your team but also a lot of support within the the the 152 00:11:50.820 --> 00:11:54.580 hospitals healthcare marketing team, and I'm sure that a lot of a lot of 153 00:11:54.659 --> 00:11:58.460 those soft skills that you talked about with the with the listening and other things 154 00:11:58.460 --> 00:12:01.169 had to play into that. Tell us a little bit about how that specifically 155 00:12:01.210 --> 00:12:05.929 came into about Bart those those were very exciting times. That was a lot 156 00:12:05.970 --> 00:12:13.529 of fun and I remember having very specific conversations with every member of the executive 157 00:12:13.570 --> 00:12:22.720 team around that particular slogan heroes made here, because as a faith based academic 158 00:12:22.480 --> 00:12:30.309 services or Health Sciences Center, we don't think of ourselves as heroes. The 159 00:12:30.470 --> 00:12:37.309 only hero is Jesus Christ, and so it was a very interesting conversation to 160 00:12:37.870 --> 00:12:41.909 look at ourselves as heroes and in the end, the the work, the 161 00:12:43.029 --> 00:12:48.940 story that we decided to tell about being available to patients in a way in 162 00:12:48.019 --> 00:12:54.379 their toughest moments, when their sickest and they needed us. That is what 163 00:12:54.779 --> 00:13:00.889 a hero meant to us in this campaign and we have since really helped that 164 00:13:01.850 --> 00:13:09.090 story come alive using our alumni and we've done several video stories now of our 165 00:13:09.169 --> 00:13:15.759 alumni doing heroic work in our community and giving back in their service work. 166 00:13:16.399 --> 00:13:18.799 That's great and I think that it goes back to what you said listening and 167 00:13:18.879 --> 00:13:22.200 I remember having those conversations with you about how can we know there's a lot 168 00:13:22.200 --> 00:13:26.870 of concerns that the the administration has the executive team has with with we don't 169 00:13:26.909 --> 00:13:30.789 want to become, you know, prideful. We don't want to present ourselves 170 00:13:30.789 --> 00:13:33.750 as prideful. It goes against who we are and I totally agree and I 171 00:13:33.789 --> 00:13:37.429 think that the way that that was, your listening and your patients and the 172 00:13:37.509 --> 00:13:43.259 way that you kind of led that and led those conversations think really impacted a 173 00:13:43.379 --> 00:13:46.659 lot and I think that it's we're working on some other things now and I 174 00:13:46.700 --> 00:13:48.980 won't get into details of that, but it's set us up for a trajectory 175 00:13:50.059 --> 00:13:52.220 that I think is very strong and and I think it. I think that 176 00:13:52.379 --> 00:13:58.090 branding campaign has made a big difference for Lomlanda University bar. As we're talking 177 00:13:58.250 --> 00:14:01.730 now, you're reminding me that a week ago I was meeting with the officers 178 00:14:01.769 --> 00:14:07.330 and deeds and I announced that we were going to sun set the heroes made 179 00:14:07.409 --> 00:14:13.279 here campaign and one of the officers said, wait, do we really want 180 00:14:13.320 --> 00:14:18.919 to do that? It was so good. Are we sure? And so 181 00:14:18.039 --> 00:14:22.399 that was a really sweet moment for me that, after all the hard work 182 00:14:22.519 --> 00:14:28.789 we did with deep listening and understanding what the executives were trying to achieve eve 183 00:14:28.909 --> 00:14:35.029 and using the creativity of marketers to really represent the brand in the right way. 184 00:14:35.389 --> 00:14:39.620 We nailed it. We hit a home run, so congratulations to us. 185 00:14:41.299 --> 00:14:45.500 That's right, that's great, very good, and am I addoring our 186 00:14:45.580 --> 00:14:50.860 conversation. You referred to that you have a vast background in marketing sales, 187 00:14:50.899 --> 00:14:56.929 also outside of hire it within medicals. So, as I ask you the 188 00:14:56.049 --> 00:15:03.490 question that we usually ask, if there's a a recommendation that marketers could glean 189 00:15:03.649 --> 00:15:07.559 from you, whether it's an idea that's current or maybe from that vast background, 190 00:15:07.600 --> 00:15:13.000 of something that could they could implement immediately that you've had success with or 191 00:15:13.080 --> 00:15:18.279 believe they could have success with, what would that recommendation be? Troy, 192 00:15:18.840 --> 00:15:26.549 the thing I would suggest is that people start talking less and listening more. 193 00:15:26.429 --> 00:15:35.230 I learned this very valuable lesson when I went into six sigma lean training, 194 00:15:35.269 --> 00:15:41.620 and there's a book I'd like to recommend everyone to read. It's called the 195 00:15:41.779 --> 00:15:48.259 coaching habit. Say Less, ask more and change the way you lead forever 196 00:15:48.220 --> 00:15:54.210 and Amiya. Thank you very much for that book recommendation and also thank you 197 00:15:54.330 --> 00:16:00.690 very much for being so present with us and bringing not only tangible recommendations but 198 00:16:00.889 --> 00:16:07.519 also your very transparent spirits to the highed marketer podcast. Bart. Do you 199 00:16:07.639 --> 00:16:11.519 have any final thoughts before we wind up this episode? Yeah, Troy, 200 00:16:11.600 --> 00:16:15.360 thank you. I just really appreciate Animia and her, as you kind of 201 00:16:15.440 --> 00:16:18.750 pointed out, just the transparency and in the authenticity that she brought to the 202 00:16:18.830 --> 00:16:22.309 show. I think that a lot of us as highed marketers, whether we're 203 00:16:22.350 --> 00:16:29.549 transitioning from outside careers into highreed or if you've transitioned over from the Advancement Department 204 00:16:29.590 --> 00:16:33.460 to marketing, there's a lot of different things it's that we can take away 205 00:16:33.500 --> 00:16:36.980 from this. There's certainly skills that you'll need to learn and you know, 206 00:16:37.139 --> 00:16:40.299 I'm hoping that this podcast provides you a lot of those as you listen to 207 00:16:40.340 --> 00:16:42.059 the different episodes. But I think that one of the things I really want 208 00:16:42.059 --> 00:16:45.620 to take away from our conversation today with Annimia as the fact that one of 209 00:16:45.659 --> 00:16:48.210 the a lot of the soft skills that you need are just being able to 210 00:16:48.289 --> 00:16:53.049 slow down, to listen, to be able to understand other people, that 211 00:16:53.250 --> 00:16:56.769 that idea of empathy. We've talked about that and several other podcasts. I 212 00:16:56.850 --> 00:17:03.000 know that when we spoke with Courtney Cannon on an episode just a couple episodes 213 00:17:03.039 --> 00:17:06.960 earlier than this one, she was helping us as a deaf person herself, 214 00:17:07.119 --> 00:17:12.440 helping us understand how to better market to that audience who might need accessible and 215 00:17:12.799 --> 00:17:18.950 additional help with with the marketing and and I think that she really came down 216 00:17:18.950 --> 00:17:19.869 to if you remember, Troy, at the very end of the episode, 217 00:17:19.910 --> 00:17:23.349 she was talking about how empathy was the number one skill set that you needed. 218 00:17:23.549 --> 00:17:26.710 Yeah, and I think that that's so true and a lot of what 219 00:17:26.869 --> 00:17:30.900 Anima has talked about today was the idea of listening and talking less. It 220 00:17:30.019 --> 00:17:34.339 comes down to empathy and comes down understanding and really putting yourself in the in 221 00:17:34.460 --> 00:17:37.819 the seat of the shoes of the other people, whether it's executive team, 222 00:17:37.859 --> 00:17:41.779 whether it's other members on your marketing team or whether it's actually those perspective students 223 00:17:41.819 --> 00:17:47.490 that were marketing to. So I just really enjoyed our conversation today and I 224 00:17:47.529 --> 00:17:51.250 really think that it's been a real blessing to be able to have this conversation. 225 00:17:51.410 --> 00:17:53.210 So thank you Ademia, thank you bart, thank you, troy. 226 00:17:53.769 --> 00:17:59.680 It's our pleasure. The High Ed Marketer podcast is sponsored by Taylor solutions and 227 00:17:59.799 --> 00:18:04.119 education, marketing and branding agency and by Think, patented, a Marketing Execution 228 00:18:04.279 --> 00:18:11.359 Company specialize in in printing and mailing solutions for Higher Ed institutions. On behalf 229 00:18:11.400 --> 00:18:14.950 of my cohost Bart Kaylor. My name is troy singer. Thank you for 230 00:18:14.990 --> 00:18:21.309 joining us. You've been listening to the Higher Ed Marketer. To ensure that 231 00:18:21.390 --> 00:18:25.390 you never miss an episode, subscribe to the show in your favorite podcast player. 232 00:18:26.269 --> 00:18:29.500 If you're listening with apple PODCASTS, we'd love for you to leave a 233 00:18:29.539 --> 00:18:33.059 quick rating of the show. Simply tap the number of stars you think the 234 00:18:33.099 --> 00:18:34.579 podcast deserves. Until next time,
Anna-Maja Dahlgren Profile Photo

Anna-Maja Dahlgren

Executive Director, Academic Healthcare Marketing

Experienced marketing leader with a demonstrated career supporting strategic objectives in healthcare and higher education. Skilled in strategic business and marketing planning, management, budgeting, team building, advertising, event planning, copywriting, editing, media relations, process engineering, Lean, coaching for development and meeting facilitation. Strong business development professional with a master of business administration (M.B.A.) focused in marketing from National University.