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Nov. 23, 2021

You Need an App: Why a Website Isn’t Enough

You Need an App: Why a Website Isn’t Enough

The good news is that you do not need any coding knowledge at all to create a digital place that students have near-constant access to that also makes them feel connected to the university community.

Here’s why you need an app.

In this episode, we interview Jamie Giblett, Sales Manager at Digistorm North America, about the many reasons an app plays such a vital role in retaining current students and keeping alumni connected.

Join us as we discuss:

- How an app reflects your institution’s voice

- The most compelling things to put on your app

- Why students love self-personalization

- First steps in getting started building your app

To hear more interviews like this one, subscribe to Higher Ed Marketer on Apple Podcasts, Spotify, or your preferred podcast platform.

Listening on a desktop & can’t see the links? Just search for Higher Ed Marketer in your favorite podcast player.

The Higher Ed Marketer podcast is sponsored by Caylor Solutions, an Education Marketing and Branding Agency, and by Think Patented, a Marketing Execution, Printing and Mailing provider of Higher Ed solutions.

    

 

Transcript
WEBVTT 1 00:00:02.879 --> 00:00:07.190 You are listening to the Higher Ed Marketer, a podcast geared towards marketing professionals 2 00:00:07.230 --> 00:00:11.910 in higher education. This show will tackle all sorts of questions related to student 3 00:00:11.949 --> 00:00:16.230 recruitment, don'tor relations, marketing trends, new technologies and so much more. 4 00:00:16.989 --> 00:00:20.789 If you are looking for conversations centered around where the industry is going, this 5 00:00:20.989 --> 00:00:30.460 podcast is for you. Let's get into the show. Welcome to the Higher 6 00:00:30.460 --> 00:00:35.810 Ed Marketer Podcast, brought to you by Kaylor solutions and thing patented. Again. 7 00:00:36.049 --> 00:00:40.409 We try to bring you each week people that we admire, that we 8 00:00:40.530 --> 00:00:45.369 feel that are bringing value to the Higher Ed Marketing Community, and today is 9 00:00:45.490 --> 00:00:51.640 no different. Someone that both Barton I are familiar with Jamie giblet from digit 10 00:00:51.719 --> 00:00:58.039 storm, and they have mobile APPS for higher education that a lot of people 11 00:00:58.039 --> 00:01:02.320 are talking about once they are familiar with it. Yeah, Troy, I've 12 00:01:02.399 --> 00:01:04.790 really enjoyed getting to know Jamie. We met last year in the middle of 13 00:01:04.790 --> 00:01:07.909 the pandemic and we'll go into the story a little bit more on the on 14 00:01:07.950 --> 00:01:11.950 the conversation, but Jamie has become a friend and we have done some work 15 00:01:12.030 --> 00:01:15.189 together. So just to kind of be full, fully transparent with everyone, 16 00:01:15.629 --> 00:01:19.900 but I really invited him to come on to talk about the idea of using 17 00:01:19.939 --> 00:01:23.900 mobile APPs in Higher Ed Marketing. We do talk about their APP a little 18 00:01:23.900 --> 00:01:26.700 bit, but it's more along the lines of how apps can work and how 19 00:01:26.379 --> 00:01:30.859 marketers can use them. I'll be honest, I have probably sold away from 20 00:01:30.859 --> 00:01:36.569 apps over the past five or ten years just because I really didn't think that 21 00:01:36.650 --> 00:01:41.170 they were necessary, especially if you had a mobile friendly website. But talking 22 00:01:41.250 --> 00:01:46.250 to Jamie and learning more about how apps work today and also how affordable they 23 00:01:46.250 --> 00:01:49.719 are, from when I had experienced thirteen years ago when we did a custom 24 00:01:49.760 --> 00:01:52.519 AP for one of our clients, it really changed my mind and I really 25 00:01:52.599 --> 00:01:57.680 started to think through from a marketing standpoint of how this tool could be used 26 00:01:59.159 --> 00:02:00.950 in the broader sense of a lot of a lot more of a marketing plan. 27 00:02:01.189 --> 00:02:05.269 So I'm really excited to talk to Jamie about that and to kind of 28 00:02:05.310 --> 00:02:09.150 hear his perspective. Thank you, Bart. Let's bring Jamie into the conversation. 29 00:02:13.349 --> 00:02:16.580 Is My pleasure to welcome Jamie Giblet into the conversation and I must warn 30 00:02:16.740 --> 00:02:23.219 everyone that he has a very thick Colorado accent. Welcome to the conversation, 31 00:02:23.340 --> 00:02:27.300 Jamie. Thank you, troy. And also thank you, bought, for 32 00:02:27.379 --> 00:02:32.090 having me. And yes, I cannot hide my Colorado accent. It always 33 00:02:32.129 --> 00:02:38.530 me wherever I got and I was actually just joking that someone was was driving 34 00:02:38.569 --> 00:02:40.849 me sign that I had a nice Italian accent and nice accent from Alabama. 35 00:02:40.969 --> 00:02:46.159 Said today it's Colorado, but if you can't pick it, originally from Australia. 36 00:02:46.639 --> 00:02:49.000 Thank you. And if you would tell us a little bit more about 37 00:02:49.120 --> 00:02:53.159 you and also, did you storm and your roll there? Absolutely. So 38 00:02:53.960 --> 00:02:57.159 don't give me too much for to talk about myself, because I do like 39 00:02:57.599 --> 00:03:00.270 to talk and talking about myself on my favorite topics. But I've been with 40 00:03:00.430 --> 00:03:05.069 digi storm, we're software developing coming that was born in Australia for about five 41 00:03:05.110 --> 00:03:08.990 years and then at the start of last year had the opportunity to fly over 42 00:03:09.069 --> 00:03:13.900 to this great nation and set up an office in Denver, Colorado, and 43 00:03:14.020 --> 00:03:16.780 to the Colorado and accent. For better or worse, that just happened to 44 00:03:16.819 --> 00:03:20.419 be timed with one of the weirdest times, and I'm modern history, with 45 00:03:20.580 --> 00:03:23.259 the pandemic. So the first eight in months in this wonderful country have been 46 00:03:23.620 --> 00:03:30.169 unusual, but it's been unusual everyone everywhere in the world so there's no no 47 00:03:30.250 --> 00:03:31.689 difference. I guess here in the US everyone's been dealing with it, but 48 00:03:31.930 --> 00:03:37.930 finally now out on the conference circuit and getting to meet a bunch of amazing 49 00:03:37.969 --> 00:03:42.280 people out on the road and circling back, though. I'm the sales manager 50 00:03:42.360 --> 00:03:46.199 here for digi storm in North America. So I saw I talked about myself 51 00:03:46.240 --> 00:03:50.039 and then startlement conferences. So thanks for the question. A try. That's 52 00:03:50.080 --> 00:03:53.960 why we have you here in tell everyone what did your storm does Fab. 53 00:03:54.120 --> 00:04:00.430 So we're literally in the in the middle of celebrating our ten year anniversary and 54 00:04:00.550 --> 00:04:04.990 so much so that I even got senter ten year anniversary little gift pack myself. 55 00:04:05.469 --> 00:04:12.699 So we've been making software force schools and education institutions, colleges universities, 56 00:04:13.060 --> 00:04:18.379 for ten years and we specialize in creating beautiful mobile communication APPs that are uniquely 57 00:04:18.420 --> 00:04:24.449 positioned to help build community, aid in retention, aid in attraction and also 58 00:04:24.610 --> 00:04:29.930 engage with alumni when it comes to hire red institutions. Well, thanks, 59 00:04:29.970 --> 00:04:32.290 Jamie. This has been great. I I know that you and I met. 60 00:04:32.410 --> 00:04:35.850 I think I met the other guys that digit storm. First we had 61 00:04:35.889 --> 00:04:43.839 a common connection on linkedin another school and in the Pacific Rim that I knew 62 00:04:43.920 --> 00:04:45.879 the marketer of, and he's like, Oh, you've got to meet these 63 00:04:45.920 --> 00:04:47.160 guys at digit storm. As a matter of fact, they're trying to set 64 00:04:47.199 --> 00:04:50.759 up a shop and North America and in the United States and they're thinking about 65 00:04:50.759 --> 00:04:54.750 Boston, they're thinking about, you know, all these different places and and 66 00:04:55.509 --> 00:04:58.550 so once, once you kind of landed, you and I had a chance 67 00:04:58.629 --> 00:05:01.589 to kind of start to get to know each other, and so we got 68 00:05:01.629 --> 00:05:04.709 to meet face face last year, earlier this year, I guess, at 69 00:05:04.709 --> 00:05:10.019 the Abah Conference in Orlando, which is one of the first conferences that actually 70 00:05:10.060 --> 00:05:14.100 went back to you in person. So we spent a few days together. 71 00:05:14.180 --> 00:05:15.500 Troy was there as well, and so we all got to know each a 72 00:05:15.540 --> 00:05:18.660 little each other a little bit better. And I know one of the things 73 00:05:18.699 --> 00:05:23.329 that I have had over the course of my career with with high reed marketing 74 00:05:23.889 --> 00:05:26.449 is just how many schools came up to me and said, Hey, do 75 00:05:26.529 --> 00:05:29.290 you think we ought to do a mobile APP? And you know, that's 76 00:05:29.370 --> 00:05:31.930 been going on for, from my point of view, probably twelve years. 77 00:05:31.930 --> 00:05:34.959 People have been asking me that and about twelve years ago I had a school 78 00:05:35.000 --> 00:05:38.600 do that and I said yeah, let's figure that out and we spent way 79 00:05:38.600 --> 00:05:41.560 too much money and way too much time on a custom map and that really 80 00:05:41.639 --> 00:05:45.120 gave me just this bad taste of my mouth. And and I mean we 81 00:05:45.240 --> 00:05:47.120 delivered it. It was it was a good product, but I just felt 82 00:05:47.120 --> 00:05:50.350 like there was just so much more to it than what there needed to be. 83 00:05:50.949 --> 00:05:55.110 And then when I met you and you started show me your product, 84 00:05:55.110 --> 00:05:58.790 douct that I was just just fell in love with it again and realized that 85 00:05:59.589 --> 00:06:02.709 not only the fact that you kind of you take care of everything on the 86 00:06:02.790 --> 00:06:06.779 back end, but also you've got kind of a content management system for the 87 00:06:06.939 --> 00:06:10.740 for the APP, that really the schools can manage on their own, and 88 00:06:11.259 --> 00:06:13.860 that really fascinated me. So maybe we can just have a little bit of 89 00:06:13.899 --> 00:06:16.819 a conversation. Just tell me a little bit about how you see apps playing 90 00:06:16.939 --> 00:06:20.569 into, you know, let's keep it to the higher ed space, but 91 00:06:20.689 --> 00:06:26.490 just how do you see that playing into the education experience for for students, 92 00:06:26.769 --> 00:06:30.490 especially those students that are on campus? Absolutely, and thanks for reminding me 93 00:06:30.610 --> 00:06:34.519 about the journey to come into this podcast today, because I was at a 94 00:06:34.560 --> 00:06:38.639 conference last week and someone asks me how I ended up there and I said 95 00:06:38.759 --> 00:06:41.959 I met this wonderful gentleman, but Kayla, and then I'll had you meet 96 00:06:41.959 --> 00:06:44.720 him. I'm like you just seemed to pop into my life. I can 97 00:06:44.839 --> 00:06:47.509 remember and it's is to the stories. I didn't you and you just gave 98 00:06:47.589 --> 00:06:51.310 it. So thank you. Everything Click back into place. They're so great 99 00:06:51.310 --> 00:06:59.709 question. I think in terms of being able to connect with your community, 100 00:06:59.790 --> 00:07:02.300 and I'm sorry, sorry, from a student perspectives and not from the college 101 00:07:02.379 --> 00:07:06.500 is perspective, feeling connected to the community that you're in is something that is 102 00:07:06.899 --> 00:07:11.779 really important. I think pre covid we all knew that. You know, 103 00:07:12.180 --> 00:07:15.730 having a connected community was super important and it was important for retention, whether 104 00:07:15.810 --> 00:07:24.730 Your College, university or another education institution. But in this current post pandemic 105 00:07:24.810 --> 00:07:30.360 world, I think understanding the importance of community is is just even even more 106 00:07:30.399 --> 00:07:33.079 at the front of mine. So for me there's there's plenty of wonderful things 107 00:07:33.120 --> 00:07:35.720 that an APP can do, and not just a digittal map. As by 108 00:07:35.839 --> 00:07:41.040 mentioned, he worked on an APP, a custom map himself, just over 109 00:07:41.120 --> 00:07:43.879 a decade ago. So we're not the only providers out there. But the 110 00:07:43.920 --> 00:07:47.230 thing that I think it's most important about an APP is it being a reflection 111 00:07:47.509 --> 00:07:53.589 of what your community is about is being about your your brand, about your 112 00:07:53.670 --> 00:07:59.740 voice in a in a college or university, setting and fostering that sense of 113 00:08:00.060 --> 00:08:03.420 community. That AIDS in retention, AIDS in creating evangelist out of your students 114 00:08:03.660 --> 00:08:09.500 so that they wanted to rave about your institution because they feel so connected through 115 00:08:09.540 --> 00:08:13.009 a device that, you know, ninety five percent of the time, is 116 00:08:13.050 --> 00:08:16.129 either in their pocket or within our arms reach. I think that would be 117 00:08:16.129 --> 00:08:20.730 the key, the key thing for improving that experience for a student. It's 118 00:08:20.769 --> 00:08:24.889 just making them feel part of the community, no matter what's going on in 119 00:08:24.970 --> 00:08:28.279 the outside. Well, with a pandemic or no pandemic, that can really 120 00:08:28.319 --> 00:08:31.159 facilitate that. Yeah, that was one of the things that I think, 121 00:08:31.200 --> 00:08:33.960 you know, as you and I got to know each other and as I 122 00:08:33.000 --> 00:08:37.440 started learning more about apps and and kind of the modern version of them, 123 00:08:37.519 --> 00:08:39.720 you know because, like I said, ten years twelve years ago, that 124 00:08:39.799 --> 00:08:43.909 was a different flavor. But I think one of the things that I realized 125 00:08:43.029 --> 00:08:46.549 and came to realize is that many times these apps are you know, we 126 00:08:46.629 --> 00:08:50.149 talked about hired marketing and so many times, and Nate Simpson from the gates 127 00:08:50.149 --> 00:08:54.990 foundation a couple weeks ago was kind of reminding us of everybody kind of markets 128 00:08:54.029 --> 00:08:56.539 to these students and once they get there they're just kind of like, well, 129 00:08:56.580 --> 00:09:00.460 we're done marketing to them and we move on. And I thought that 130 00:09:00.539 --> 00:09:05.419 was really an astute observation and I think that sometimes as marketers we think about 131 00:09:05.460 --> 00:09:07.659 okay, well, we really have a responsibility to market kind of all the 132 00:09:07.700 --> 00:09:13.649 way from when there's a suspect or a prospect through inquiry to APP and then 133 00:09:13.730 --> 00:09:16.570 accepted and then and then we get into the deposited and then matriculated. Well 134 00:09:16.570 --> 00:09:20.730 then we go through the years of school. We've still got to do some 135 00:09:20.809 --> 00:09:22.330 kind of marketing to kind of help them understand that, hey, I made 136 00:09:22.330 --> 00:09:26.039 a really good decision, I'm here for a reason and I'm going to come 137 00:09:26.080 --> 00:09:30.720 back after first semester freshman year. I'm going to come back after freshman year 138 00:09:31.159 --> 00:09:33.200 and I've realized that. I think that the APPs really do a lot for 139 00:09:33.360 --> 00:09:37.559 retention. Is that kind of what you're finding some of your schools are realizing? 140 00:09:37.600 --> 00:09:43.350 Absolutely, and you've hit the nail on the head that the conversation doesn't 141 00:09:43.389 --> 00:09:48.509 stop after that application. It's been improved and we've collected some some money to 142 00:09:48.710 --> 00:09:52.700 enroll a student if the conversation ends there, there is a big risk but 143 00:09:54.779 --> 00:10:00.340 that that particular student is going to become disconnected and disengaged. So you've yeah, 144 00:10:00.340 --> 00:10:03.580 you've absolutely now it. With say, with talking about retention. The 145 00:10:03.700 --> 00:10:07.730 best admission strategy is always going to be undermined by attrition if we're not looking 146 00:10:07.730 --> 00:10:13.690 after our student body and and keeping our existing numbers healthy. And that's why, 147 00:10:13.730 --> 00:10:18.129 I think I've said this, said this previously, we don't stop selling 148 00:10:18.649 --> 00:10:22.039 to our student buddy, to our constitution chance, once they're in the door. 149 00:10:22.279 --> 00:10:26.200 We continue to Oh my good Lord, I am just a popular person 150 00:10:26.279 --> 00:10:31.080 today. I'm so sorry, another program bringing on my device. Sorry, 151 00:10:31.360 --> 00:10:35.950 I did silence my main dem advice and someone's ringing me on a different one. 152 00:10:35.909 --> 00:10:39.950 So, yes, retention is something that I've found, especially working with 153 00:10:39.990 --> 00:10:43.350 the high rate institutions here in the United States. So that they were looking 154 00:10:43.389 --> 00:10:48.190 for is a tool to aid in that retention and keeping the conversation going once 155 00:10:48.750 --> 00:10:52.820 students have been admitted through the door. So that has been a huge bit 156 00:10:52.860 --> 00:10:56.100 of impact that I think we've been able to help facilitate, and I say 157 00:10:56.179 --> 00:11:03.500 we as in did you storm and kayless solutions through our interactions with with with 158 00:11:03.820 --> 00:11:07.370 some institutions here in the United States. So yeah, a hundred percent recension. 159 00:11:07.929 --> 00:11:09.570 So tell me, what are some of the features that you know someone 160 00:11:09.649 --> 00:11:13.250 would expect to find it an APP? I mean there's probably a lot of 161 00:11:13.289 --> 00:11:16.649 schools that are listening here. They've either considered it or they've they've tried it 162 00:11:16.970 --> 00:11:18.879 or they've seen other schools do it. And I mean there's there's a lot 163 00:11:18.919 --> 00:11:22.320 of different things that can be on an APP. What do you guys find 164 00:11:22.480 --> 00:11:28.039 is the most compelling for colleges and universities? So bringing to get often it's 165 00:11:28.039 --> 00:11:33.669 bringing together the work that the college or university is already doing. So most 166 00:11:33.750 --> 00:11:39.389 colleges and universities have some form of blog or news feed that they're talking about 167 00:11:39.389 --> 00:11:43.070 activities that are happening around campus. All this is what one of our lum 168 00:11:43.190 --> 00:11:46.620 is doing at the moment. Those sorts of inspiring, engaging story. So 169 00:11:46.740 --> 00:11:52.659 we're not looking to reinvent that or for US institutions that double handle that information. 170 00:11:52.220 --> 00:11:56.980 So we'll bring in to the APP the the news news feed that's already 171 00:11:56.980 --> 00:12:00.220 been used with that blog feed. So the benefit, though, is of 172 00:12:00.299 --> 00:12:03.610 having on an APP is the user can see which articles that have read and 173 00:12:03.649 --> 00:12:07.610 haven't read rather than jumping on the website that chief I've read everything here. 174 00:12:07.649 --> 00:12:11.090 I'm not sure comes through. Categorize and it would let you know how there's 175 00:12:11.169 --> 00:12:16.200 three articles in alumni relations that you haven't read and then you read it and 176 00:12:16.279 --> 00:12:18.960 let you know there's any two. So it's a huge one. Another one 177 00:12:18.039 --> 00:12:22.759 is bringing through the calendar. So sometimes it can be a little difficult to 178 00:12:22.840 --> 00:12:28.440 find that calendar of what's happening, whether it's the campus wide calendar or something 179 00:12:28.480 --> 00:12:31.789 a little more niche. So just one section of the campus we bring together 180 00:12:31.909 --> 00:12:37.870 one or multiple calendars that are filterable into the APP. Super Popular Amongst the 181 00:12:39.549 --> 00:12:41.870 institutions that we're working with you is just to have that one place for an 182 00:12:41.909 --> 00:12:46.340 updated, real time calendar. And then beyond that in smart integrations. So 183 00:12:48.820 --> 00:12:52.659 before we talked about two integrations being the blog and calendar. I don't talk 184 00:12:52.659 --> 00:12:56.940 about smart integrations until I start talking about integration of the college management system. 185 00:12:56.139 --> 00:13:01.250 So we've we've been doing some work with popular here in the US to pull 186 00:13:01.409 --> 00:13:07.370 through key information from the the popular platform into the APP natively, so users 187 00:13:07.370 --> 00:13:11.370 don't need to log on to the web platform or log on to the popular 188 00:13:11.450 --> 00:13:16.120 platform they can get there to do is their information from populate and directly through 189 00:13:16.720 --> 00:13:20.720 their branded campus APP. Those three things probably the top three tiers and then, 190 00:13:20.960 --> 00:13:26.549 mixed from that, things like notices, push notices, so being able 191 00:13:26.629 --> 00:13:31.110 to send, I'm sensitive, information to remind your alumni they've got that reunion 192 00:13:31.149 --> 00:13:35.950 event coming up this weekend and then there's a giving activity happening to start for 193 00:13:35.029 --> 00:13:41.389 it. And then reminding perspective students that applications are closing in three weeks time, 194 00:13:41.700 --> 00:13:46.259 or just sending out something to let prospective, current or alumni students know 195 00:13:46.340 --> 00:13:48.899 that you're still thinking about them and that you have some sort of message for 196 00:13:50.100 --> 00:13:52.820 them. That's something it's been a real, I guess, game changes for 197 00:13:52.860 --> 00:13:56.289 the institutions that we're working with so far. Yeah, one of the features 198 00:13:56.330 --> 00:14:00.490 that I really like is, you know, if you've got all these different 199 00:14:00.769 --> 00:14:07.049 news events or even information about like sports or different activities. You know there's 200 00:14:07.090 --> 00:14:09.320 obviously a lot of student activities and depending on the size of your institution, 201 00:14:09.799 --> 00:14:13.720 you might have a lot of a little, but being able to go into 202 00:14:13.759 --> 00:14:16.000 the APP and then be able to choose, Hey, I want to be 203 00:14:16.120 --> 00:14:20.639 notified or I want information about these things that are of interest to me. 204 00:14:20.799 --> 00:14:24.509 So, you know, if I'm really not that keen on, you know, 205 00:14:24.669 --> 00:14:26.950 knowing when the the crew club is going to be rowing on the river, 206 00:14:28.909 --> 00:14:31.389 I don't have to click on that one. But if I'm interested in 207 00:14:31.549 --> 00:14:33.909 knowing when the football team is going to do something or even when the next 208 00:14:35.110 --> 00:14:37.429 play is going to be, I can. I can go into the APP 209 00:14:37.509 --> 00:14:41.779 and customize that setting so that that's the information that comes to me. So 210 00:14:41.860 --> 00:14:46.460 I think that's a great way to engage with parents, even alumni. Obviously 211 00:14:46.500 --> 00:14:50.779 they can get the feeds about alumni perspective, students can get the feeds about 212 00:14:50.779 --> 00:14:54.889 perspective students and current students can stay up on the clubs and activities that they're 213 00:14:54.929 --> 00:14:58.090 most interested in. So I really like the fact that your platform really provides 214 00:14:58.370 --> 00:15:03.809 just the ability to customize, not only from the school standpoint, on the 215 00:15:03.889 --> 00:15:07.759 back end, because I know that you have different levels of engagement in your 216 00:15:07.799 --> 00:15:13.759 schools. Can Choose to buy the CMS integration or the or the student portal 217 00:15:13.919 --> 00:15:18.919 information integration or they can do different customization parts, but you also allow that 218 00:15:20.039 --> 00:15:22.029 in the hands of the users, to which I think is so, so 219 00:15:22.549 --> 00:15:24.269 critical. Now I think that you know, we've talked a lot of other 220 00:15:24.309 --> 00:15:30.309 guests about personalization and about making sure that Gen Z and and the upcoming Gin 221 00:15:30.350 --> 00:15:41.980 Alpha really understand. But this is what I love looking with you, because 222 00:15:43.100 --> 00:15:48.620 you are able to articulate the cue, beaches and benefits of my app better 223 00:15:48.659 --> 00:15:54.769 than I am. That is exactly it's so true, and that that self 224 00:15:54.929 --> 00:15:58.649 personalization that a user can have is to stop something that we jot really called 225 00:15:58.690 --> 00:16:03.769 death by candy crush push edification. So if anyone has ever been it's really 226 00:16:03.929 --> 00:16:07.080 candy crush and if you don't play it for half a moment, it will 227 00:16:07.080 --> 00:16:08.720 send you a notification and then another one and then another one, to the 228 00:16:08.759 --> 00:16:12.399 point where you delete brandy crush from your phone. So the idea of self 229 00:16:12.480 --> 00:16:17.120 personalization is to bus point. If I don't if I don't want know when 230 00:16:17.159 --> 00:16:18.870 the rowing clubs getting up at four in the morning to go for a row, 231 00:16:19.149 --> 00:16:22.350 I can just turn off anything to do with the rowing club and that's 232 00:16:22.389 --> 00:16:26.389 I okay. I just want push notifications about basketball, track and field, 233 00:16:26.710 --> 00:16:30.710 what's happening with psychology, and I'm also interested in what's happening with the social 234 00:16:30.750 --> 00:16:34.220 mixes. So there the four things I'm going to get pushed entifications on and 235 00:16:34.379 --> 00:16:37.379 emergencies, I'll still get emergencies. We don't want to be able to turn 236 00:16:37.379 --> 00:16:41.980 emergency notifications off, but yeah, I can cureate my own experience so I 237 00:16:41.139 --> 00:16:47.019 don't have death by candy crush notifications and want to delete the APP from my 238 00:16:47.169 --> 00:16:49.610 phone. Right, right point right. I know that there's a lot of 239 00:16:49.649 --> 00:16:52.970 APPs out on the market and I know that and I tchoys going to ask 240 00:16:52.970 --> 00:16:56.570 another question here in a second, but I just wanted to kind of let 241 00:16:56.649 --> 00:17:00.809 everybody know that I was amazed at some of the ways that the way digit 242 00:17:00.850 --> 00:17:04.559 storm is is very sensitive, I would say too smaller schools. I know 243 00:17:04.680 --> 00:17:08.079 that. If I'm not correct, please correct me, but I believe in 244 00:17:08.279 --> 00:17:11.240 Australia you guys kind of started with the with the private schools, kind of 245 00:17:11.240 --> 00:17:15.160 the K twelves and and I know that there are a lot of them, 246 00:17:15.160 --> 00:17:18.390 are called colleges in Australia, but for us here in the United States and 247 00:17:18.470 --> 00:17:22.109 North America we would see them more as private schools and a lot of times 248 00:17:22.150 --> 00:17:26.349 private schools are smaller. Then you'd have public schools. I really appreciate that 249 00:17:26.430 --> 00:17:29.549 digit storm kind of has carried that over to the way that they handle their 250 00:17:29.589 --> 00:17:33.380 higher ed market with their APP, because there's very competitive pricing. We're not 251 00:17:33.420 --> 00:17:36.819 going to get into it today on the on the show, but that's something 252 00:17:36.940 --> 00:17:40.420 that if you are a small school, I know I've got several clients that 253 00:17:40.460 --> 00:17:44.970 I've kind of introduced Jamie to that our schools that are under three hundred students, 254 00:17:45.609 --> 00:17:49.009 and they've they've really been a maze that they could actually reach the shelf 255 00:17:49.170 --> 00:17:53.970 to do an APP through digit storm and I really appreciate that because sometimes one 256 00:17:55.009 --> 00:17:59.319 of the most popular blogs on my on my website is marketing on a small 257 00:17:59.559 --> 00:18:02.720 shoe string budget, and I would say that, you know, the the 258 00:18:03.079 --> 00:18:07.519 APP that digit storm can provide can certainly, you know, fit within that. 259 00:18:07.039 --> 00:18:10.440 But I would also say that, you know, if you haven't considered 260 00:18:10.480 --> 00:18:14.230 an APP, whether it's digit orm or somebody else, certainly take a look 261 00:18:14.269 --> 00:18:17.789 at that because I do think it's going to play in well to to retention 262 00:18:18.029 --> 00:18:21.910 and some of your other efforts as well. So, Jamie, for those 263 00:18:21.950 --> 00:18:26.069 who aren't that don't have an APP and they're considering it, what would be 264 00:18:26.180 --> 00:18:32.700 the one, the first or second thing that you would advise them to do? 265 00:18:32.980 --> 00:18:36.779 Word to look into or what's the first step. Yeah, absolutely, 266 00:18:36.819 --> 00:18:41.650 and often when I speak to institutions that that, and I say institutions because 267 00:18:41.690 --> 00:18:45.049 as bought set at first, I Guess Niche was k twelve independent schools and 268 00:18:45.089 --> 00:18:48.089 it's Ray. We built the very first APP for a school in Australia ten 269 00:18:48.130 --> 00:18:52.170 years ago, which is why it's a ten year universary of building apps and 270 00:18:52.490 --> 00:18:57.400 software for schools. But often when I'll speak to a college, university or 271 00:18:57.519 --> 00:19:00.720 school and then not a hundred percent short than it did an APP, it's 272 00:19:00.759 --> 00:19:06.000 because they say hey, I just read my website and it's mobile responsive, 273 00:19:06.039 --> 00:19:08.240 and I'm like, you know what, right, I am sorry, happy 274 00:19:08.319 --> 00:19:12.430 that you a website is mobile responsive and I know, but you build some 275 00:19:12.710 --> 00:19:17.750 free, pretty nice mobile responsive website, which is awesome because if you don't 276 00:19:17.750 --> 00:19:22.470 have a mobile responsive website in this day and age, you're you're really not 277 00:19:22.750 --> 00:19:26.660 treating more than sixty percent of your traffic the right way. So like, 278 00:19:26.819 --> 00:19:29.339 Hey, look at works on Mobile. Why do why do I need an 279 00:19:29.339 --> 00:19:32.380 APP? And you know why? I totally get that. It's great because 280 00:19:32.740 --> 00:19:37.140 having a mobile responsive website means that when we link to things on your website 281 00:19:37.220 --> 00:19:38.369 from the APP, they're going to look great in the APP, which is 282 00:19:38.569 --> 00:19:41.289 which is awesome. So that's why I love when people have a great website. 283 00:19:42.130 --> 00:19:47.569 But the key thing is is being able to reach out to people and 284 00:19:47.730 --> 00:19:52.170 engage them in a time sensitive manner. That's probably the number one thing that's 285 00:19:52.210 --> 00:19:56.799 different from having a real time calendar on your website and having facebook and instagram 286 00:19:56.920 --> 00:20:02.039 posts and having posts on your blog. It relies on the user to go 287 00:20:02.200 --> 00:20:06.359 and check those things out, whereas if you've got an APP and it doesn't 288 00:20:06.359 --> 00:20:10.789 come from digistorm, it comes from your college with your branding. It will 289 00:20:10.910 --> 00:20:15.750 pop up on the users lock screen saying basketball training this evening has been moved 290 00:20:15.750 --> 00:20:21.190 to seven PM and it will show up on my phone actively, rather than 291 00:20:21.230 --> 00:20:23.900 me having to go to the website, navigate to the athletics page. Is 292 00:20:23.980 --> 00:20:29.220 Basketball still on, or check the dreaded email, which maybe I check once 293 00:20:29.299 --> 00:20:32.220 every couple of days, if you know my personal email, if I'm being 294 00:20:32.259 --> 00:20:37.250 totally honest. So yeah, it's that active engagement with time sensitive information that 295 00:20:37.650 --> 00:20:41.410 tends to be the Aha moment for most people that are of course. Yeah, 296 00:20:41.930 --> 00:20:45.049 and the fact that there's no cost to send out a push so for 297 00:20:45.170 --> 00:20:48.970 orready doing SMS. Great, great, you doing SMS. That's an active 298 00:20:48.970 --> 00:20:53.319 way to reach your audience, but you'll be paying a per sms or her 299 00:20:53.559 --> 00:20:59.400 bulk by of SMS cost, push notifications costume nothing other than the cost of 300 00:20:59.440 --> 00:21:03.200 the APP, which is part mentioned. We're pretty reasonable. There would clients 301 00:21:03.240 --> 00:21:04.470 and normally taken aback in a good way. That I oh, is that 302 00:21:04.589 --> 00:21:08.750 it? I'm like, I'm clean everything. So yes, so, yeah, 303 00:21:08.789 --> 00:21:14.869 no cost to send out those active engagements with your perspective current alarm. 304 00:21:14.910 --> 00:21:18.660 Even faculty. We've got I'm not sure if I'm meant to mention instruction. 305 00:21:18.700 --> 00:21:21.339 If you download the man of university APP, there's some public stuff and then 306 00:21:21.339 --> 00:21:23.660 they've got a faculty section where they have some videos on training some of their 307 00:21:23.700 --> 00:21:27.220 new faculty on how to use systems at Manor University, of which I thought 308 00:21:27.299 --> 00:21:30.660 was cool. I hadn't seen that before. They made some custom vimeo videos 309 00:21:30.700 --> 00:21:36.009 that we integrated into the APP for their faculty. So you can also talk 310 00:21:36.130 --> 00:21:40.490 with your faculty by the APP. The great question. Thank for Jamie. 311 00:21:40.529 --> 00:21:44.730 As we wind up the episode, is there a topic of the APP or 312 00:21:44.930 --> 00:21:48.519 something that you would like to leave with everyone that we didn't inquire about or 313 00:21:48.599 --> 00:21:52.240 we haven't discussed the the power of the two of you being greater what you 314 00:21:52.279 --> 00:21:55.599 do. You've kind of covered all those key points and, like I said 315 00:21:55.640 --> 00:21:59.200 before, that wasn't in jest, but it's really good at articulating what the 316 00:21:59.240 --> 00:22:03.670 APP is is really useful for in higher ed I think the last piece of 317 00:22:03.869 --> 00:22:07.829 like to leave people with is you do not need any coding knowledge at all. 318 00:22:08.269 --> 00:22:11.869 If html scares you, have ex mail scares you. If any of 319 00:22:11.910 --> 00:22:14.990 that does, or even if it doesn't, working with us, we look 320 00:22:15.029 --> 00:22:18.700 after all of the development, all of the design and we give you a 321 00:22:18.859 --> 00:22:23.019 beautiful, intuitive content management system to send out those push notifications. If you 322 00:22:23.099 --> 00:22:27.299 can send an email, you can be a guru at sending push notifications by 323 00:22:27.380 --> 00:22:30.970 your own APP. And probably the last thing I'd love to leave people and 324 00:22:30.529 --> 00:22:33.170 we need to make these episodes longer because it's been a little too much fun 325 00:22:33.170 --> 00:22:37.009 to be wrapping it up now, but I can second last thought there. 326 00:22:37.490 --> 00:22:40.769 But yeah, thanks for having me on. It's been a it's been a 327 00:22:40.809 --> 00:22:44.319 pleasure and I'd love to chat to anyone out there in podcast land that's, 328 00:22:44.359 --> 00:22:47.039 you know, halfway interested in like, Jeez, I hadn't thought about an 329 00:22:47.039 --> 00:22:49.839 APP. Would love to chat to you or encourage you to talk to Detroy 330 00:22:49.960 --> 00:22:53.200 or to Bart. They can also point you in the right direction, even 331 00:22:53.200 --> 00:22:56.279 if it's not did you stom but think about an APP in your ecosystem, 332 00:22:56.400 --> 00:23:00.829 for sure. Thank you, Gami, and we appreciate that. But if 333 00:23:00.910 --> 00:23:03.589 someone would like to contact you directly, what's the best way for them to 334 00:23:03.670 --> 00:23:07.109 do so? Yeah, come and hang out in Colorado with me. I'm 335 00:23:07.109 --> 00:23:11.430 usually on the ski slopes in winter, so you can find me there or 336 00:23:11.509 --> 00:23:15.259 hiking. So come find me out hiking. If that sounds too hard, 337 00:23:15.539 --> 00:23:18.299 which is fair enough, you can grab me on Linkedin. It's Linkedin and 338 00:23:18.339 --> 00:23:25.099 I'm Jamie Giblet, Jamie GIB ltt. If you don't want to find me 339 00:23:25.140 --> 00:23:27.289 on Linkedin, you'd rather just email me. Then you put whis want to 340 00:23:27.289 --> 00:23:33.609 grab a pain and paper. It's it's the same thing. Jamie Dot giblet 341 00:23:33.049 --> 00:23:38.450 GIB ltt at. Did you STORMCOM? You can go to my website. 342 00:23:38.490 --> 00:23:42.519 Do you stim my calm or and I'm sorry, sorry that my phone ring 343 00:23:42.559 --> 00:23:48.519 earlier. Two zero, six, four, three, five nine five, 344 00:23:48.200 --> 00:23:52.759 and there will the different ways to contact me. Kind think of another one 345 00:23:52.799 --> 00:23:55.559 right now, but hey, if I do all I'll be shut let button 346 00:23:55.599 --> 00:23:57.269 for I know, and they can get that out to you well. Three 347 00:23:57.349 --> 00:24:00.509 is a charming thank you so much, Jamie. You're always a pleasure to 348 00:24:00.630 --> 00:24:03.829 talk to and I look forward to the next conference we get to see one 349 00:24:03.829 --> 00:24:07.670 another face to face. Likewise, try free chate you for having me own 350 00:24:07.750 --> 00:24:12.180 bond. Thank you, as always, a pleasure to chat with both of 351 00:24:12.220 --> 00:24:17.299 you today. Yep, thank you aren't do you have any closing comments? 352 00:24:17.660 --> 00:24:18.900 Yeah, I would just go back to kind of a lot of things we've 353 00:24:18.900 --> 00:24:22.059 talked about. I mean, you know, we're talking about APPS, we're 354 00:24:22.059 --> 00:24:23.970 talking about mobile APPS. You and whether it's an apple, whether Samsung, 355 00:24:25.369 --> 00:24:27.210 android, there's all kinds of options in the things that you can look at 356 00:24:27.329 --> 00:24:32.609 and look for are ways that you can enhance not only your recruitment but just 357 00:24:32.769 --> 00:24:34.369 your you know, this can be used for development, it can be used 358 00:24:34.410 --> 00:24:38.240 for retention. There's no limit to how your school can use it because, 359 00:24:38.240 --> 00:24:41.759 especially, like we talked about, being able to segment and have the audience 360 00:24:41.839 --> 00:24:45.759 be able to choose their experience, a lot of applications, you know, 361 00:24:47.200 --> 00:24:51.519 pardon the Pun, for this type of tool in your tool chest and I 362 00:24:51.599 --> 00:24:53.349 would really encourage you to kind of look at this and and I know that 363 00:24:53.470 --> 00:24:56.430 a lot of schools might shy away from it because they think, oh, 364 00:24:56.470 --> 00:25:00.190 an APP would cost a lot of money. Well, you know, don't 365 00:25:00.230 --> 00:25:02.670 shy away from it because, I mean I like I said earlier, this 366 00:25:02.710 --> 00:25:07.859 is something that's reachable on a lower shelf for smaller schools and I know, 367 00:25:07.940 --> 00:25:10.660 I think it could really make a big difference for some of the smaller schools 368 00:25:10.660 --> 00:25:11.779 that we work with as well as large schools. I mean, you know, 369 00:25:11.859 --> 00:25:14.740 you might be a larger school and say, Hey, you know, 370 00:25:14.859 --> 00:25:17.700 we have an APP. We had a homegrown one, the developer left. 371 00:25:17.700 --> 00:25:21.140 It's hard to keep up to date, whatever that might be. Maybe it's 372 00:25:21.180 --> 00:25:22.730 time to kind of grow up and find a firm that can help you with 373 00:25:22.809 --> 00:25:26.369 that and manage that on your behalf. And and so just because we're talking 374 00:25:26.410 --> 00:25:30.970 about smaller schools, it's not to say that, you know, digit storm 375 00:25:30.569 --> 00:25:33.970 certainly can handle larger schools as well. So it's kind of what I would 376 00:25:33.970 --> 00:25:36.759 say. Just make sure you can take a look at it and again, 377 00:25:36.759 --> 00:25:38.240 if you have questions, let us know, and Jamie's always available as well. 378 00:25:40.000 --> 00:25:44.039 Thank you. Bard. The High Ed Marketer podcast is brought to you 379 00:25:44.119 --> 00:25:49.710 by two companies, KBA solution. Sparts company that provides marketing strategy and branding 380 00:25:49.829 --> 00:25:56.349 advice and work to hire Ed Marketers, and thin patented, a Marketing Execution 381 00:25:56.470 --> 00:26:03.670 Company specializing in printing, mailing and digital advertising. On behalf of both Bart 382 00:26:03.750 --> 00:26:08.299 and I, thank you for joining us. You've been listening to the Higher 383 00:26:08.299 --> 00:26:12.460 Ed Marketer. To ensure that you never miss an episode, subscribe to the 384 00:26:12.539 --> 00:26:18.460 show in your favorite podcast player. If you're listening with apple PODCASTS, we'd 385 00:26:18.539 --> 00:26:21.849 love for you to leave a quick rating of the show. Simply tap the 386 00:26:21.849 --> 00:26:25.490 number of stars you think the podcast deserves. Until next time,