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Episodes

April 6, 2021

When Crisis Hits: Reputation Management in Higher Education

A single headline-making crisis can permanently alter how the public perceives your institution. In the face of a crisis, your re…

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March 30, 2021

Using your Distinctiveness as a Selling Point

When you’re not a large public university, you have to market yourself in a different way. Especially if you’re a faith-based ins…

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March 23, 2021

Building Stronger Relationships Using Data w/ JP Spagnolo

Marketing revolves around relationships. And the best way to strengthen those relationships and connect with prospects on a deepe…

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March 16, 2021

Enrollment Marketing: How to Leverage a Mascot Program

Butler University has a unique target audience for one of their marketing campaigns — the pets of prospective students. Kristi L…

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March 9, 2021

Creating an Adaptable Brand Promise in the Age of Social Media

On today’s episode, Bart Caylor , President & Founder at Caylor Solutions Inc , and Troy Singer , Senior Account Executive at Thi…

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March 2, 2021

How a Multi-Platform CRM can Drive Marketing Insights

On today’s episode, Bart Caylor , President & Founder at Caylor Solutions Inc , and Troy Singer , Senior Account Executive at Thi…

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Feb. 23, 2021

From TikTok to Print Ads: Innovative Marketing in Higher Education

Marketing has never been more important for institutions than it is right now. How are you able to recruit prospective students d…

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Feb. 9, 2021

Driving Affinity Through Innovative Marketing at Universities

From the private sector to Purdue, Ethan Braden has already created a legacy that university marketers across the U.S. admire. On…

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Feb. 9, 2021

The Higher Ed Marketer Origin Story

The Higher Ed Marketer explores the incredible accomplishments colleges and universities across the world see when creativity mee…

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