Episodes

Sept. 14, 2021

Message Creation w/ the Caylor Solutions Team

How do you create upwards of 150 pieces of deliverables for a traditional undergrad campaign designed for enrollment that ranges from direct mail to automation? We wanted to show you behind the curtain, so to speak, at Caylor...

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Aug. 31, 2021

Video Messages for Engagement w/ Gen Z Students & Families

We all have an internet connection with several high quality cameras within arm’s reach. The only thing keeping us from sending video communications is our human vulnerability. Sending a personalized video message is a way to...

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Aug. 24, 2021

Be Like Disney: Reimagining Campus Visits w/ Dr. Tony Turner

Disney is renowned for creating a magical experience for each and every guest. Institutions who focus on creating a unique VIP experience for individuals and families on campus visits will build a meaningful and lasting conne...

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Aug. 17, 2021

Omni-Channel Platforms: Automate & Personalize Your Marketing

The marketing process for higher education is characterized by a substantial level of customer interaction. Omni-channel platforms can help you cut through the clutter by automating many of those brand touches. To tell you mo...

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Aug. 10, 2021

The 5 Steps of Storytelling at Notre Dame w/ Jim Small

Storytelling is arguably the most powerful form of communication. The art of crafting a story that creates a desire to do something is more straightforward than you’d think. Our guest today uses a five-step process, and you c...

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July 13, 2021

Breathing Life into Higher Education w/ Experiential Storytelling

With the shift to online schooling and a decrease in enthusiasm for liberal arts, it’s more important than ever to emphasize how the story told by in-person higher ed impacts a student’s life more than any other learning expe...

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July 6, 2021

Transition, Reaction, & Tapping Student Expertise w/ Mary Barr

Marketers know that there’s always something to learn during a transition. Rather than sticking rigidly to the strategy that no longer applies, marketers — especially higher ed marketers — must embrace being reactive and open...

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June 29, 2021

Proven Strategies to Help the Next Generation Thrive w/ Mark McCrindle

Generation Z is sitting in your classroom right now. Next up? Generation Alpha — the children of the Millennials. Alphas constitute the largest generation in history. They're highly digitally supplied, formally educated, and ...

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June 22, 2021

Finding Unique Identifiers: Marketing & Small Colleges w/ Dan Sanchez

With so many competing small colleges, it’s important to highlight what makes a specific college special. Whether it be ocean front property, close to the mountains, or offering a special major, the unique characteristics can...

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June 15, 2021

Our Top Ten Tips from Ten Extraordinary Episodes

Whether you're brand new to listening, or have been here since the beginning, you don't have to search for the best nuggets of information… because they're all in this episode, hand selected for you! In this episode of The Hi...

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June 8, 2021

Accessible Admissions Starts with Reducing Friction

When you’re looking at changing the “way we’ve always done it,” you’re working to remove barriers and ultimately move your organization forward. Being able to then communicate change as an advantage to both prospective studen...

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June 1, 2021

Why You Should Be Outcome-Oriented in Community College Marketing

Marketing for community colleges has long focused on affordability and transferability. But in this episode, Jeffrey Fanter , VP Marketing & Communications at Ivy Tech Community College , explains why community colleges shoul...

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May 25, 2021

Dog Tours & Tik-Tok Sessions: Getting Creative with College Tours

COVID has hit higher education recruiting hard. People have spent so much time on Zoom calls that colleges and universities are having to get far more creative than just hosting a Zoom webinar in place of a college tour. Pair...

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May 18, 2021

The Magic Is in the Messaging: Content Creation for Higher Ed Marketi…

Content is where marketing is headed. How can marketers in higher education mass produce content that is relevant, applicable, and interesting to prospective students? In this episode of The Higher Ed Marketer, Bart Caylor , ...

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May 11, 2021

Campus Campaigns That Work: How to Include Donor Stories in Your Mark…

Earlier this year Kenyon College received a record-breaking $100 million gift from an anonymous donor. Kenyon’s marketing department was then faced with the challenge of how to tell the story of this generous anonymous donor ...

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May 4, 2021

More Than Just Words: How Your Marketing Strategy Can Promote Equity

Those universities that prepared to go virtual and did it well are now reaping the benefits of the trust that they earned from parents and students. What sets those schools apart from others? In this episode of The Higher Ed …

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April 27, 2021

Show, Don’t Tell: The Power of Video in Higher Ed Marketing

Small to medium sized colleges, a lot of them private, all experience the challenge of trying to differentiate from public and other private schools. This challenge makes it even more critical for colleges to align their mark...

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April 20, 2021

Messaging for the Individual: How Data Can Help You Create Engaging S…

How do we help uncover and explain the most informative and persuasive information to prospective students? How do we tell stories that get them excited about education? We start by finding and utilizing data, analyzing that ...

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April 13, 2021

Messaging for the Individual: How Data Can Help You Create Engaging S…

How do we help uncover and explain the most informative and persuasive information to prospective students? How do we tell stories that get them excited about education? We start by finding and utilizing data, analyzing that ...

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April 6, 2021

When Crisis Hits: Reputation Management in Higher Education

A single headline-making crisis can permanently alter how the public perceives your institution. In the face of a crisis, your reputation is on the line. How should you communicate a crisis to your stakeholders and how can yo...

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March 30, 2021

Using your Distinctiveness as a Selling Point

When you’re not a large public university, you have to market yourself in a different way. Especially if you’re a faith-based institution, a single-sex college, or even an HBCU, you’ve got to set yourself apart from the rest ...

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March 23, 2021

Building Stronger Relationships Using Data w/ JP Spagnolo

Marketing revolves around relationships. And the best way to strengthen those relationships and connect with prospects on a deeper level is through data. In this episode, JP Spagnolo , VP of Strategic Enrollment Management an...

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March 16, 2021

Enrollment Marketing: How to Leverage a Mascot Program

Butler University has a unique target audience for one of their marketing campaigns — the pets of prospective students. Kristi Lafree , Director of Enrollment Marketing at Butler University , joins the podcast to talk about ...

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March 9, 2021

Creating an Adaptable Brand Promise in the Age of Social Media

On today’s episode, Bart Caylor , President & Founder at Caylor Solutions Inc , and Troy Singer , Senior Account Executive at Think Patented , chat with Deedie Dowdle, Vice President for Communications and Marketing at DePauw...

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