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Jan. 11, 2022

The Evolution of University Websites: Becoming Adaptable

The Evolution of University Websites: Becoming Adaptable

It’s hard to imagine, but some universities needed convincing before integrating a school website in the 1990s. Fast forward to today, not only is a school website essential, but requires a superior level of content, keywords, and consistent updates if you hope to differentiate yourself.

We speak with Cam Tracy, Web Development Agent at Union University, about his experience building a university website with the school catalog, how the website has changed since its start, and helping marketers deal with change.

Join us as we discuss:

- Cam’s professional journey background

- The evolution of website content & keeping up with change

- Helping colleagues adapt to change

- Key takeaway for the audience

To hear more interviews like this one, subscribe to Higher Ed Marketer on Apple Podcasts, Spotify, or your preferred podcast platform.

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The Higher Ed Marketer podcast is sponsored by Caylor Solutions, an Education Marketing and Branding Agency, and by Think Patented, a Marketing Execution, Printing and Mailing provider of Higher Ed solutions.

    

 

Transcript
WEBVTT 1 00:00:00.080 --> 00:00:03.640 You definitely want to make sure that you know whatever you're using stadd and somehow 2 00:00:03.680 --> 00:00:09.429 another to google search console. You are listening to the Higher Ed Marketer, 3 00:00:09.869 --> 00:00:14.910 a podcast geared towards marketing professionals in higher education. This show will tackle all 4 00:00:15.070 --> 00:00:19.429 sorts of questions related to student recruitment, don'tor relations, marketing trends, new 5 00:00:19.510 --> 00:00:24.260 technologies and so much more. If you are looking for conversations centered around where 6 00:00:24.300 --> 00:00:28.300 the industry is going, this podcast is for you. Let's get into the 7 00:00:28.339 --> 00:00:36.850 show. Welcome to the High Ed Marketer podcast. I'm troy singer and I'm 8 00:00:36.890 --> 00:00:42.009 here with my cohost and cross country cheerleader, Bart Taylor, and today we 9 00:00:42.210 --> 00:00:47.210 both talked to Cam Tracy, Web Development Agent at Union University in Jackson, 10 00:00:47.289 --> 00:00:52.320 Tennessee, and we're going to talk a little bit about the evolution of the 11 00:00:52.640 --> 00:00:57.119 websites and Higher Ed Marketing. Yeah, I had a chance to meet CAM 12 00:00:57.399 --> 00:01:00.600 few months ago through a through another person at Union University that I've known for 13 00:01:00.640 --> 00:01:04.310 a while, Rick Taphorn, and Rick shared with me that Cam has been 14 00:01:04.709 --> 00:01:10.030 the director of the web since its inception in one thousand nine hundred and ninety 15 00:01:10.069 --> 00:01:12.510 five, and I was fascinated with that. I've had an opportunity to be 16 00:01:12.590 --> 00:01:17.670 involved with my Alma Mater's website since the early days as well, and so 17 00:01:17.829 --> 00:01:19.420 I just was really looking forward to talking to cam today. I just about 18 00:01:19.620 --> 00:01:25.340 his involvement on one highered website for going on, you know, twenty five, 19 00:01:25.459 --> 00:01:27.939 twenty seven years now, and so it's a great conversation even if you're 20 00:01:27.939 --> 00:01:32.140 not interested in kind of the the reminiscing. I CAM has a lot of 21 00:01:32.219 --> 00:01:36.810 really good things to talk about with just how the how he engages with the 22 00:01:36.890 --> 00:01:41.769 Communications Department, how he keeps everybody up to speed and even how he shares 23 00:01:41.810 --> 00:01:45.329 some of that knowledge with the adjunct teaching that he does at Union. And 24 00:01:45.450 --> 00:01:48.040 so it's a good episode. I'm looking forward to sharing it. Here is 25 00:01:48.079 --> 00:01:55.200 our conversation with can tracy. It's my pleasure to welcome can tracy from Union 26 00:01:55.200 --> 00:02:00.040 University in Jackson, Tennessee, to the Higher Ed Marketer podcast. Can thank 27 00:02:00.120 --> 00:02:04.189 you for joining us today. Sure I'd be here came if you would tell 28 00:02:04.230 --> 00:02:07.669 us a little bit about Union University and then your role. They're sure youngs 29 00:02:07.750 --> 00:02:13.310 is a small, liberal, large private institution and Tennessee. We've been. 30 00:02:13.629 --> 00:02:16.860 We're about to come up on our bicentennial. So we'll be celebrating two hundred 31 00:02:16.900 --> 00:02:23.580 years next year. I've been here for about twenty seven of those two hundreds. 32 00:02:23.060 --> 00:02:27.740 Well, that is wonderful. And what have you done over that twenty 33 00:02:27.819 --> 00:02:30.129 seven years? On a high level, I think we're going to get into 34 00:02:30.169 --> 00:02:35.969 some of it when we talk about the history of Web Development in higher education, 35 00:02:36.210 --> 00:02:38.449 but give us a little bit about your journey. Well, I started 36 00:02:38.770 --> 00:02:44.009 in the library actually, and instructional technology, of course. When I graduated 37 00:02:44.050 --> 00:02:46.439 from college, I don't know what the Internet was and I took a job 38 00:02:46.759 --> 00:02:52.080 about a year and a half after he graduated back in Mama Motor and kind 39 00:02:52.120 --> 00:02:55.719 of stumbled into doing the web when I was here. We got the Internet 40 00:02:55.840 --> 00:03:00.030 when I first probably we without a month or two of me coming back and 41 00:03:00.430 --> 00:03:04.110 then as just sort of got insted in it and volunteered to do the website. 42 00:03:04.389 --> 00:03:07.310 That's great. So I know that. You know I was fascinating when 43 00:03:07.310 --> 00:03:09.629 I was when I was talking to one of your peers, Rick Taphorn, 44 00:03:09.669 --> 00:03:14.939 there at Union and he was telling me about your being there for for twenty 45 00:03:14.979 --> 00:03:19.580 two years and having really been in charge of the web for all of twenty 46 00:03:19.620 --> 00:03:23.060 two of those years. And so it's interesting to me because I've had the 47 00:03:23.139 --> 00:03:28.289 opportunity to work with my Alma Mater as an external partner, but to help 48 00:03:28.370 --> 00:03:31.370 them with their website for for nearly about the same time, and it's interesting 49 00:03:31.849 --> 00:03:37.370 the idea of how much it's changed. I mean, I mean just I 50 00:03:37.569 --> 00:03:39.650 know different schools, like when I when I was helping Anderson, you know, 51 00:03:39.770 --> 00:03:43.639 it was in the it department and I think I remember the very first 52 00:03:43.840 --> 00:03:45.639 time I saw it. It was like just, you know, picture of 53 00:03:45.639 --> 00:03:49.560 the IT guys. You know, can I hammon it up? Welcome to 54 00:03:49.719 --> 00:03:52.680 welcome to the university. Tell me a little bit about how it kind of 55 00:03:52.719 --> 00:03:59.509 evolved at union with with your recollection. Well, I thought we needed something. 56 00:04:00.110 --> 00:04:03.949 Oliver Dassman had just gotten the Internet instituted at Union. He had had 57 00:04:03.990 --> 00:04:06.669 to go to administration and convinced them that the Internet was going to be a 58 00:04:08.830 --> 00:04:12.979 good thing for us going forward, and it's seen to kind of weird to 59 00:04:13.219 --> 00:04:15.579 think you have to convince somebody that now, but at the time it's kind 60 00:04:15.579 --> 00:04:18.660 of like I need to have running water from my house. Yeah, exactly. 61 00:04:19.899 --> 00:04:25.050 But once that guy put in, I started, you know, using 62 00:04:25.050 --> 00:04:28.730 the Internet a lot more and started so I thought was talking to Ourpr office 63 00:04:28.810 --> 00:04:31.730 and just said you mind if I try to put something together? So I 64 00:04:31.810 --> 00:04:34.490 said sure, we'd love for you to do something, and so I took 65 00:04:34.610 --> 00:04:39.519 the undergraduate catalog and that was my content at the time. We didn't have 66 00:04:39.879 --> 00:04:43.600 I mean we had news releases and things like that, but what described the 67 00:04:43.639 --> 00:04:47.399 school was the catalog at the time. And so start of that spent about 68 00:04:47.439 --> 00:04:51.480 two months at night, not during the day, because I admout structural technology 69 00:04:51.560 --> 00:04:56.670 things going on, and kind of put it together and we actually launched December 70 00:04:56.709 --> 00:05:00.670 ninth of ninety five. So we've celebrated twenty six years now, I guess 71 00:05:01.189 --> 00:05:05.189 with that. Yeah, it's just been developing, evolving ever since. I 72 00:05:06.339 --> 00:05:10.420 went for a graduate degree probably a few years later, and when I came 73 00:05:10.459 --> 00:05:13.699 back I was able to just focus on the website full time. At the 74 00:05:13.779 --> 00:05:16.939 time that wasn't a it wasn't a job, you know, to be the 75 00:05:17.060 --> 00:05:20.300 web developer of the university. It was, you know, a sideline thing 76 00:05:20.339 --> 00:05:25.649 or something on those lines, but they let me focus on it completely starting 77 00:05:25.689 --> 00:05:29.569 about ninety nine, and so it's great. That's kind of kind of when 78 00:05:29.610 --> 00:05:31.449 things started to take off. was, you know, late s ninety nine. 79 00:05:31.490 --> 00:05:35.800 I remember we launched a website for the for my own modern ninety nine, 80 00:05:35.839 --> 00:05:38.920 and you know, it got picked up by the chronicle and things like 81 00:05:38.920 --> 00:05:42.680 that because there really really wasn't hurting anybody that was using the website. And 82 00:05:43.319 --> 00:05:46.639 and so I'm I find it fascinating just to kind of see how much things 83 00:05:46.680 --> 00:05:49.629 have changed in your your involvement in the past twenty six years with it. 84 00:05:49.709 --> 00:05:55.949 It's a it's a testimony to just kind of that ongoing learning and I guess 85 00:05:55.949 --> 00:05:57.949 that's one thing I was just going to ask you about a little bit, 86 00:05:57.949 --> 00:06:00.709 as it just how have you stayed up on all that? I mean, 87 00:06:00.829 --> 00:06:03.069 you know, you and I both, I mean we probably remember the days 88 00:06:03.110 --> 00:06:06.740 of bracket, html Brackett, you know, starting to write it that way, 89 00:06:06.740 --> 00:06:10.980 whereas you know today, I mean a lot of people don't understand, 90 00:06:10.980 --> 00:06:16.019 especially younger generations don't understand, you know, what a content management system really 91 00:06:16.339 --> 00:06:21.810 how that change the game, sure to doing. I mean it's, like 92 00:06:21.930 --> 00:06:26.329 I said, when I went to floor state for my graduate degree, I 93 00:06:26.370 --> 00:06:30.449 kind of was able to formalize some of the things I was learn you are 94 00:06:30.689 --> 00:06:33.759 learned on my own, you know. Ever since then just tried to keep 95 00:06:33.800 --> 00:06:39.360 up. You know through I'm part of the number of organizations and just kind 96 00:06:39.399 --> 00:06:44.240 of you know, I like to play and that oftentimes googling something that went 97 00:06:44.279 --> 00:06:46.790 now googling something, but, you know, just trying to find somebody else 98 00:06:46.790 --> 00:06:49.389 that done something similar, look at their source code and kind of, you 99 00:06:49.509 --> 00:06:54.189 know, Mimick it for yourself and just, you know, a lot of 100 00:06:54.670 --> 00:06:57.870 it. Also teach. So I when I got my graduate degree, I 101 00:06:57.990 --> 00:07:00.500 came back and I've been teaching adjunct for twenty two years now, and so 102 00:07:00.620 --> 00:07:02.899 that kind of keeps in fresh as well. I mean I get to see 103 00:07:02.899 --> 00:07:06.220 the student gets see it through the students eyes and then I have to of 104 00:07:06.259 --> 00:07:11.300 course, present it to them in a way that is understandable for them now 105 00:07:11.459 --> 00:07:15.300 and of course I get to teach all the new stuff and I still have 106 00:07:15.379 --> 00:07:17.490 to maintain some of the old stuff. But you know, can't always be 107 00:07:17.610 --> 00:07:23.129 cutting madge, on everything you're doing, you know. But I guess even 108 00:07:23.209 --> 00:07:28.089 beyond the idea of just the you know, looking back and kind of walking 109 00:07:28.170 --> 00:07:30.240 down memory lane, things have really changed. I mean there's been a focus 110 00:07:30.360 --> 00:07:33.600 change, if I if I'm kind of hearing you correctly, and I know 111 00:07:33.720 --> 00:07:36.519 this as well too, but back then you said, you know, content 112 00:07:36.639 --> 00:07:41.839 with the catalog, and you know tell me how that's kind of evolved over 113 00:07:41.959 --> 00:07:44.750 time that you've seen. Sure, I mean we started with just, you 114 00:07:44.829 --> 00:07:48.509 know, buckets essentially that you know. I think we had about ten pages 115 00:07:48.589 --> 00:07:53.149 that you go to and then maybe drill down to a department site and things 116 00:07:53.189 --> 00:07:56.110 like that, based up on what they put catalog. But you know, 117 00:07:56.189 --> 00:07:59.860 as things progress, you know we've been through multiple iterations of our website now. 118 00:07:59.939 --> 00:08:03.019 You know, we sort of shifted to a news focus first. You 119 00:08:03.139 --> 00:08:07.220 know, that was like you came up to you know, newspaper about union 120 00:08:07.339 --> 00:08:09.259 and maybe seeing and then those links were sort of off to the side. 121 00:08:09.860 --> 00:08:13.930 But then, you know, as things progressed probably into the two thousands, 122 00:08:13.009 --> 00:08:18.370 we started going with more of a marketing and missions type focus so that, 123 00:08:18.449 --> 00:08:22.209 you know, this is the first impression of prospective student, prospective parent will 124 00:08:22.250 --> 00:08:24.050 have, and so that's going to be we're going to put that out front 125 00:08:24.209 --> 00:08:28.279 and you can still get to all the other stuff, but we started adding 126 00:08:28.279 --> 00:08:31.680 more layers, different you know, more sophistication, I guess, to it 127 00:08:31.039 --> 00:08:37.080 to make it more visually peeling and more functional to get to everything. Of 128 00:08:37.159 --> 00:08:39.960 course, you know where you probably know this ring a higher education website. 129 00:08:39.960 --> 00:08:43.389 You know, everybody wants their site on the linked off the front page, 130 00:08:43.470 --> 00:08:46.710 with all their content linked off front page, and we've kind of gotten away 131 00:08:46.710 --> 00:08:50.909 from that now with the with the missions focus, but we do still have 132 00:08:50.110 --> 00:08:54.629 sort of, you know, some ways to get to everybody, everything from 133 00:08:54.669 --> 00:08:58.740 are you know, master navigation list there as well. Yeah, and I 134 00:08:58.860 --> 00:09:01.220 think that it's changed. I mean, I don't know about you, but 135 00:09:01.299 --> 00:09:05.539 I mean obviously that the sites have gotten bigger. Content is really kind of 136 00:09:05.820 --> 00:09:09.580 driving a lot more. Mean we have to be a lot more conscious of 137 00:09:09.490 --> 00:09:13.929 keywords and Google and things like that. And I mean, and I guess 138 00:09:13.970 --> 00:09:16.970 I go back to you know, just how are you keeping up on all 139 00:09:18.049 --> 00:09:20.769 that? I mean I know that you know you're doing it day by day, 140 00:09:20.090 --> 00:09:24.320 you're teaching it, but I mean where do you go to kind of 141 00:09:24.639 --> 00:09:26.120 learn what's going on, or do you just are you just a student of 142 00:09:26.200 --> 00:09:31.480 paying attention to everybody else? I'm paying attention to quite a bit, but 143 00:09:31.559 --> 00:09:35.440 I mean, no organizations. HIDEWEB has been a great resource for me. 144 00:09:35.399 --> 00:09:39.309 been to a number of their fiscal conference. Has Been doing a lot their 145 00:09:39.309 --> 00:09:43.149 all allow once since the pandemic and picked up a lot quite a bit from 146 00:09:43.149 --> 00:09:48.830 there. I really like the list apart group and they're event apart. Some 147 00:09:48.950 --> 00:09:50.909 of the things they do is very cutting madge. But for how I read, 148 00:09:52.860 --> 00:09:56.419 I mean just as far as staying current on things. It's no seeing 149 00:09:56.539 --> 00:10:00.940 somebody else do something then Google out how to do it. Kind of see 150 00:10:00.940 --> 00:10:05.299 what trends will take you. I guess is sort of out keeping keep up 151 00:10:05.299 --> 00:10:11.009 to day. In the way things are changing so rapidly, I imagine that 152 00:10:11.850 --> 00:10:16.450 it can be a challenge keeping up with the technology, but also, since 153 00:10:16.570 --> 00:10:22.679 this is the Higher Ed Marketer, also keeping your marketing colleagues and so how 154 00:10:22.759 --> 00:10:28.559 are those conversations going and making sure that they are staying flexible and helping them 155 00:10:28.639 --> 00:10:31.399 to adapt, because I'm sure there are lots of changes that you have to 156 00:10:31.480 --> 00:10:35.440 talk to them on a weekly basis. Sure. Well, I'm in the 157 00:10:35.559 --> 00:10:39.870 communications office, so I'm in constant contact with our marketing folks there, you 158 00:10:39.950 --> 00:10:43.029 know, right down the hall and are on my team. I think a 159 00:10:43.110 --> 00:10:46.950 lot of hihad groups have their web master and their it department or maybe some 160 00:10:48.029 --> 00:10:50.299 other location, and I just find it works best for us. It's not 161 00:10:50.460 --> 00:10:54.899 right or wrong, you know, of course, but yeah, we're continually 162 00:10:54.940 --> 00:10:58.299 going back and forth with you know, how do we get this program More 163 00:10:58.460 --> 00:11:03.450 appalls? How do we promote this event, and just trying to strategize the 164 00:11:03.529 --> 00:11:07.769 best ways to do that. Course, Google tag manager became a really good 165 00:11:07.129 --> 00:11:11.169 resource for our marketing folks to be able to do the things they need to 166 00:11:11.250 --> 00:11:15.610 do and not I don't have to go in update the website every time they 167 00:11:16.129 --> 00:11:18.409 have a new, you know, ad that's going up. We can just 168 00:11:18.450 --> 00:11:20.360 add it to tag manager and it push es it don there, you know, 169 00:11:20.600 --> 00:11:24.799 Friday things like that. But yeah, just seeing quite a bit with 170 00:11:26.440 --> 00:11:31.360 helping our marketers do their job and being the authorititive source for the information. 171 00:11:31.720 --> 00:11:35.830 Is what I feel like my job is, and so, you know, 172 00:11:35.950 --> 00:11:39.509 just letting them be where the audience is and then, you know, helping 173 00:11:39.549 --> 00:11:45.950 them drive them back to our site for more detailed information and more and maybe 174 00:11:46.029 --> 00:11:52.220 the functionality of registering for an event or hitting the call for entries on applying 175 00:11:52.379 --> 00:11:54.500 enquire things like that. Yeah, it seems to me like even though some 176 00:11:54.580 --> 00:12:00.899 of those things, even the way that forms are evolving and management is evolving. 177 00:12:01.379 --> 00:12:03.970 You know, I'm not sure how much you know self management. Some 178 00:12:03.049 --> 00:12:07.370 of the other team members have as far as content development. But you know, 179 00:12:07.450 --> 00:12:09.649 that seems to be a trend sometimes too, as being able to have 180 00:12:09.529 --> 00:12:13.370 different people being able to log in to manage different areas of the website. 181 00:12:13.409 --> 00:12:16.039 It back in the day, you know, if we can say that. 182 00:12:16.519 --> 00:12:20.799 Back in the day, you know, you really had to know html code, 183 00:12:20.960 --> 00:12:24.120 you need, you needed to know some basics of scripting to be able 184 00:12:24.159 --> 00:12:28.080 to edit those things. But with with modern tools, you know, as 185 00:12:28.120 --> 00:12:31.190 long as somebody's a good content you know person and they understand the basics of 186 00:12:31.230 --> 00:12:37.110 a word type of interface, it changes things and I think that opens up 187 00:12:37.470 --> 00:12:41.549 a lot more tools for the highed marketers. Sure, sure, I mean 188 00:12:41.309 --> 00:12:45.700 you cms is definitely a great, great tool. I mean, I'll built 189 00:12:46.299 --> 00:12:50.500 once I learned how to do database design, with the hooking on database up 190 00:12:50.539 --> 00:12:52.500 to a website, I've been able to build a lot of things that leverages 191 00:12:52.580 --> 00:12:56.460 some of the content that, you know, people update, like our news 192 00:12:56.539 --> 00:13:01.730 folks have been able to post since adding that from a content management system, 193 00:13:01.649 --> 00:13:07.289 and so we sort of have a homegrown system for what we're doing and some 194 00:13:07.409 --> 00:13:11.570 of the department sites we you know, kind of build all tools to let 195 00:13:11.610 --> 00:13:13.240 him do it. But content for you know, a lot of folks. 196 00:13:13.360 --> 00:13:20.440 Content Management Systems, wordpress, variety of those tools are a great resource to 197 00:13:20.480 --> 00:13:24.279 be able to allow people to use stamplets that are existing and go from there. 198 00:13:24.519 --> 00:13:28.590 So yeah, yeah, a lot of times. I mean I think 199 00:13:28.669 --> 00:13:31.190 that as you get more people involved in it and they start to get used 200 00:13:31.190 --> 00:13:35.149 to the tools and things, whenever ideal presentation always have a slide the time 201 00:13:35.269 --> 00:13:37.990 that either has YODA saying, you know, you must UN learn what you've 202 00:13:39.029 --> 00:13:43.019 learned or, you know, you fancy Er Alvin toffler quote that says, 203 00:13:43.059 --> 00:13:46.259 you know, the the litter to the twenty one century or those not going 204 00:13:46.259 --> 00:13:48.580 to be those who can't read and write, but those who can't, you 205 00:13:48.659 --> 00:13:52.299 know, learn on, learn and relearn. But how do you help your 206 00:13:52.340 --> 00:13:56.009 colleagues understand that, you know, maybe what's going on today with a piece 207 00:13:56.049 --> 00:14:00.529 of technology or with, you know, a certain way that digital marketing is 208 00:14:00.610 --> 00:14:03.649 working, whether it's the web or whether it's social media. How do you 209 00:14:03.769 --> 00:14:05.250 help them understand that you know, it's probably not going to be that way 210 00:14:05.330 --> 00:14:09.879 tomorrow or five years or even maybe even the administration where hey, we just 211 00:14:11.159 --> 00:14:15.159 you know, they say, didn't we just do this investment five years ago? 212 00:14:15.919 --> 00:14:18.080 We need to do it again already and it mean things change. How 213 00:14:18.120 --> 00:14:24.039 do you kind of navigate that? Well, it's building trust with your clients 214 00:14:24.120 --> 00:14:26.990 and just, you know, showing them sort of like what some of the 215 00:14:26.070 --> 00:14:31.909 new opportunities are for getting the word out out their programs or their events and 216 00:14:31.909 --> 00:14:37.110 teaching them how, you know it when they're writing content potentially for their area, 217 00:14:37.269 --> 00:14:39.980 that fill it up with some of those key words. And you know, 218 00:14:39.100 --> 00:14:43.980 what other types of things can we use to put on their page or 219 00:14:43.019 --> 00:14:46.019 what our topic types of content streams going to get on their page that they're 220 00:14:46.019 --> 00:14:50.539 going to help lodge it into Google's brain, I guess, so that when 221 00:14:50.580 --> 00:14:54.250 people are looking for it that they'll get to it. And you know, 222 00:14:54.330 --> 00:14:56.610 I do a lot of things behind the scenes to you know, like I'm 223 00:14:56.649 --> 00:14:58.570 working with structured content, a lot of structure, data, a lot now 224 00:14:58.649 --> 00:15:01.809 to what that kind of communicates directly. We have google. You know, 225 00:15:01.970 --> 00:15:05.450 someone will send me an event page, but I'll build that sort of behind 226 00:15:05.490 --> 00:15:09.080 the scene so that Google can see that. So I kind of feel like 227 00:15:09.240 --> 00:15:13.840 my job is to put the best face on it for them but then kind 228 00:15:13.879 --> 00:15:18.279 of make sure that the behind the scenes is doing all the job, doing 229 00:15:18.320 --> 00:15:24.190 the job it needs to get rankings and you know Google skiing in many ways 230 00:15:24.269 --> 00:15:26.429 for search and let mean we use some of the being stuff and all that 231 00:15:26.590 --> 00:15:31.710 too, but just making sure that you've got good web standards and you know 232 00:15:31.830 --> 00:15:37.580 that you're able to be seen a variety of ways that you know that's the 233 00:15:37.740 --> 00:15:43.379 goal. You know. Final question as we close the episode. Is there 234 00:15:43.379 --> 00:15:48.940 a final thought or maybe a takeaway you could offer either folks that are in 235 00:15:48.059 --> 00:15:54.850 the Web Agencyat or the marketers that work with them closely? Well, you 236 00:15:54.929 --> 00:15:56.769 know I've mentioned a few google tools. I mean you definitely want to make 237 00:15:56.809 --> 00:16:00.970 sure that you know whatever you using is tied end somehow and other to google 238 00:16:02.049 --> 00:16:07.039 search console, Google's you know you have good analytics, but more specifically Google 239 00:16:07.080 --> 00:16:11.519 I likes for now, so that you'll have some that data in the future 240 00:16:11.679 --> 00:16:15.399 and that you're just utilizing some of those tools as for intelligence on what it 241 00:16:15.559 --> 00:16:21.110 is you're trying to do to improve your site and in just kind of shows 242 00:16:21.110 --> 00:16:23.750 you a lot of things. There's other tools for that to the DUB bods 243 00:16:23.789 --> 00:16:30.190 and the those type of things, but generally, yeah, those tools for 244 00:16:30.470 --> 00:16:34.460 what rely upon daily wonderful. We really appreciate your time with us today. 245 00:16:34.539 --> 00:16:41.220 Can if someone would like to reach out and start a conversation with you directly, 246 00:16:41.419 --> 00:16:42.940 what would be the best way for them to do that? Well, 247 00:16:44.580 --> 00:16:48.289 see, trying to see CTRICY, you you do channel the best way. 248 00:16:48.330 --> 00:16:52.970 Emails by favorite. That's generally about it. So, I mean I'm on 249 00:16:52.049 --> 00:16:56.090 some of the socials, but out overly responsive. Okay. Well, we 250 00:16:56.169 --> 00:17:02.120 certainly appreciate you being responsive to us and being a guest on the show and 251 00:17:02.240 --> 00:17:06.200 we appreciate you taking us down the journey that it's been fun listening to you 252 00:17:06.440 --> 00:17:11.000 and Bart reminisce of, from the first time that you created websites for your 253 00:17:11.039 --> 00:17:15.710 almor maters to how everything has changed today. Bart, do you have any 254 00:17:15.750 --> 00:17:18.670 final thoughts? Yeah, I really appreciate a lot of what cams talked about 255 00:17:18.670 --> 00:17:22.670 today, with just the idea of being able to evolve and kind of learn. 256 00:17:22.910 --> 00:17:27.150 I mean I think that that's such a skill for high ad marketers, 257 00:17:27.309 --> 00:17:30.980 regardless if you're in the Web Department or whether you're content writer or whether you 258 00:17:32.099 --> 00:17:37.299 are working in branding, designer, whatever it is, being able to recognize 259 00:17:37.380 --> 00:17:41.420 that the more that you can adapt and be flexible, the more valuable you're 260 00:17:41.420 --> 00:17:45.049 going to be to your institution. And I think that some veterans like like 261 00:17:45.609 --> 00:17:48.809 Cam and myself and others who have been around for a while, I think 262 00:17:48.809 --> 00:17:52.650 I've seen that over and over again of just being able to adapt and pivot 263 00:17:52.769 --> 00:17:56.690 and change. I mean, you know, I think Cam I really appreciate 264 00:17:56.730 --> 00:18:00.599 a lot of what he said. They're at the end with with different ways 265 00:18:00.640 --> 00:18:03.400 of using the Google tools, whether it's the search console or analytics for and 266 00:18:03.799 --> 00:18:07.759 some of what he's been talking about today is you know, I end up 267 00:18:07.839 --> 00:18:12.269 doing more of the business relationships than the actual, you know, development these 268 00:18:12.309 --> 00:18:15.630 days, and so, you know, I don't understand everything that can maybe 269 00:18:15.710 --> 00:18:18.509 talked about in some of these things, but I think that the fact that 270 00:18:18.630 --> 00:18:22.190 I've got people on the team that can understand that and that I can trust 271 00:18:22.230 --> 00:18:26.589 them and that I need to adapt and be flexible to realize that. You 272 00:18:26.670 --> 00:18:27.539 know, I don't need to know at all, but I need to have 273 00:18:27.619 --> 00:18:30.500 people surrounding me that do know it, and I think that's something that we 274 00:18:30.539 --> 00:18:33.700 all can learn as highed marketers is that we can't be an island. Even 275 00:18:33.700 --> 00:18:37.740 if your department of one or two, which I know a lot of small 276 00:18:37.019 --> 00:18:41.690 schools are, it's still is important for you to be able to at least 277 00:18:41.690 --> 00:18:45.690 find other places. You know, cam talked about some different resources of places 278 00:18:45.769 --> 00:18:49.130 that he goes to get inspiration, whether they're list serves or whether their online 279 00:18:49.650 --> 00:18:53.049 websites or events or things like that. There's always other people out there that 280 00:18:53.089 --> 00:18:57.599 are willing to help. I know there's organizations like knackap and and other places 281 00:18:57.640 --> 00:19:02.799 where a lot of schools kind of gather around to do professional development, and 282 00:19:03.240 --> 00:19:07.559 those are important things to do as you kind of learn to flex and adapt 283 00:19:07.680 --> 00:19:11.069 and change in this evolving digital market place. I mean, we just we 284 00:19:11.150 --> 00:19:14.910 did a blog post this past week on, you know, the metaverse and 285 00:19:15.069 --> 00:19:18.269 how that's going to change things, you know, coming forward, and that's 286 00:19:18.349 --> 00:19:22.309 you know, we haven't even talked about that on the hired marketer podcast yet, 287 00:19:22.349 --> 00:19:26.140 but the idea that there's a there's a seismic shift coming in the way 288 00:19:26.220 --> 00:19:29.140 that we consume the data on the Internet, and that's through, you know, 289 00:19:29.299 --> 00:19:33.299 this this virtual artificial r VR type stuff, and you know, not 290 00:19:33.460 --> 00:19:37.339 to get into that today, but it's going to require us to adapt and 291 00:19:37.380 --> 00:19:40.730 be flexible again, and so that's that's kind of the takeaway that I'm taking 292 00:19:40.730 --> 00:19:42.970 away from a lot of this today. Thank you very much, Bart, 293 00:19:44.049 --> 00:19:47.650 and again thank you, Cam for being our guest today. That closes our 294 00:19:47.690 --> 00:19:52.690 episode. The High Ed Marketer podcast is sponsored by Klos Solutions, a marketing 295 00:19:52.809 --> 00:19:59.279 strategy and branding agency specializing in Higher Ed Marketing, and by Think Patent did, 296 00:19:59.319 --> 00:20:07.269 a Marketing Execution Company specializing incombining print, mail and digital marketing for cohesive, 297 00:20:07.309 --> 00:20:11.549 dynamic outreach campaigns. On behalf of my cohost Bart Kaylor, I'm troy 298 00:20:11.670 --> 00:20:18.470 singer again. As always, thank you for joining us. You've been listening 299 00:20:18.509 --> 00:20:22.259 to the Higher Ed Marketer. To ensure that you never miss an episode, 300 00:20:22.500 --> 00:20:26.059 subscribe to the show in your favorite podcast player. 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