Transcript
WEBVTT
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You were listening to the Higher Ed
Marketer, a podcast geared towards marketing professionals
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in higher education. This show will
tackle all sorts of questions related to student
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recruitment, don't a relations, marketing, trends, new technologies and so much
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more. If you are looking for
conversations centered around where the industry is going,
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this podcast is for you. Let's
get into the show. Welcome to
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the High Red Marketer podcast, where, each week, Mark Taylor from Kaylor
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solutions and my self, choice singer
from think patented, interview high read marketers
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that we admire and we feel have
something to bring to the higher a community.
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And this is a special episode.
We are interviewing courtney cannon and she
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is with Galu debt university. Courtney
reached out to us during our last Webinar
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and asked us if we could provide
captioning because she is hearing impaired, which
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spurred along conversation because she was thankful
we were able to do that around inclusive
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marketing and we felt that it was
a message that should be brought to the
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entire community to better understand. Yeah, try. It's been a great journey
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with with Courtney and I I have
to say that, because I have not
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had a lot of experience with the
community and with those who are needing different
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opportunities like that, I was a
little bit intimidated, I'll be honest.
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I when she first reached out and
needed that. I wanted to do that
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and we found out how to do
that. We utilizing zoom and a tool
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called Otter, and so we were
able to accommodate that and she was so
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grateful for that. She said it
was the first time she'd ever been to
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a Webinar that someone actually accommodated that, and so I was very proud of
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our team of being able to do
that. But then afterwards I was following
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up with her and getting to know
her better and and offering to review some
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things that Galu Dad and you know, I wasn't sure how to, you
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know, engage, whether zoom was
the way to do it or how that
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worked. It again, I just
didn't know. And so it's been such
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a great journey to be able to
get to know courtney, to be able
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to have some frank, honest conversations, and this is such a great podcast
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because, I mean, we did
our pre interview and we did it through
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zoom and zoom as a tool that
she uses every day, just like the
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rest of us, but she uses
it in a way of being able to
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read the lips of the people that
she's zooming with, and we have we
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have also accommodated with the fact of
having not only when we have the conversations
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with Courtney, I turned the live
capturing on so at least there's some capturing
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going on while she can read our
lips, and so that's been great.
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And so it's been good to learn
about a lot of things. She's really
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open my eyes to a lot of
things that I did not understand, and
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so we are taking efforts to take
this podcast and turn it into a youtube
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video that you can watch it.
And so if you have a need for
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American sign language a courtney does respond
in ASL and everything that she talks through,
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but we're also going to make sure
that we caption everything that Courtney says.
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It's going to be a really good
conversation. So I'm just so,
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so pleased and excited to be able
to bring this conversation to everyone. Thank
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you, Bart and well said.
Now we bring you courtney cannon. It
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is my pleasure to welcome courtney cannon. She is the undergraduate enrollment and youth
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programs marketing strategists for Galu de at
university to the High Reed Marketer podcast.
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How are you doing this afternoon,
Courtney? You keep having me here.
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I'm Domntate, happy a keeper.
Well, we appreciate you being a part
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of our show. To get things
started, I would love to let everyone
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know how we became friends and how
we came up for the topic of the
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podcast. Courtney reached out when we
had our last Webinar and wanted to know
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if we could have captioning, and
it was the first time that we've had
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that question and Bart did everything he
could to make sure that we had it
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and in the follow up conversations,
and as Courtney Express appreciation, it became
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very apparent that that's something that a
lot of webinars don't have and we wanted
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to go into the conversation of inclusiveness
in marketing. So Bart would love to
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for you to, from your perspective, kind of go into how we further
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connected with Courtney. Yes, thank
you, troy. This has been a
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great conversation that we've started. We
did a pre interview conversation with Courtney a
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couple weeks ago and one of the
things that I wanted to talk with Courtney
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about especially was just the idea of
being more sensitive and inclusive in the way
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that we do our marketing. Even
in our brief conversation earlier I learned a
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lot about the importance of, even
in zoom, leveraging kind of a plane
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background to make it easier for Courtney
to be able to read my lips and
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being able to do those types of
things, and so I thought it would
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be great to just understand a little
bit more from Courtney's point of view about
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inclusive marketing. And so, Cortney, I'm curious you know, your experience,
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not only of being able to receive
that inclusiveness but also as a marketer.
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How do you try to be more
inclusive in the marketing that you're doing?
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It's a pint. I think he's
a printed to clean empyone. Let
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me try to make something because I
acceep how funny can learn more about how
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how to Quissie Mucky Robin run a
last a party to tour, no more
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so, I mean a Mac actor, but teacher attack. They would be
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captured. The a made me back
if they would try cut back to the
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recket shout peace to sign up for
the Webinar as that's a fairy bad it
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will be cut cut hip a shot
that keep the press get the MACTI PUTT
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front of ham but to have elpen
a had to navigate to that Fu to
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try to pick up if you would
be accommodated room at the people of people.
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People have come to but because people
happy, not. So it's a
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put it to show that we have
a picnic, a ship. That's great.
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I like the idea that it's it's
a little bit on the part of
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the marketer to make sure that they
can show that they are inclusive. I
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like the idea that you said that
you know, showing that somewhere in it,
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not not as it not as a
postscript or an asterisk at the bottom
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of the page, but something to
say this is a higher ad marketing Webinar
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for everyone. Comment. We are
going to be including captioning for those who
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will need that, you know,
and then tell about the story. I
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love that idea because I think that's
a very small thing that could be done
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to really make it more inclusive for
a lot of other folks. What are
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some of the things that you do
at Galu that that help people feel more
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inclusive, whether it be from the
death students that you serve or even from
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other areas throughout the university marketing dial
it at university. Student put me much
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meat up ahead publically. He to
those he's student, starting to become,
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say, cut supper who work at
that M kitty. Have First we have
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video. Shall meet with but English
captain. Next two easy. A bad
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liquor, niless and be much would
be keep that shall lie with English capsule.
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So, but the CAP plant beat
to make sure how our plating out.
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Lato Pwapool clementated. To detect plant, we have a cut act that
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Canada rocks. But detect plant.
Maybe go to her for that's a key
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us how to beat so that plant. So it's but he isn't meeting up
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hot and they have a picture video. Make sure that it's writ it be
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low. So bed dow maybything that
after caps grow. That makes yes,
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that does actually. That's that's very
good. I have read a lot of
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statistics lately that even videos that are
utilized on Linkedin for those who can hear,
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they're still wanting captions because sometimes it's
not appropriate to have the audio on,
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and so I think the captioning not
only can be more of an inclusive
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way to do marketing, but it's
just it's becoming a marketing technique that really
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needs to be done everywhere. He
Cut. It's a pretty to know the
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last way to cap. You don't
want even make sure that the caps would
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have been out the face and not
copy the face, because the depth crystal
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valleys, these two be present at
that's I eat puck up the silly Christo
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TEP Christ. So makey sure that
the colors the capsin to to see it,
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look to video. Sometimes have the
cups and copy the hint that you
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kept see the sad at the cups. We just have to make sure that
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the cups would that's great. Thank
you. Thank you. Try. Also,
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an earlier conversation courtinate, you express
the importance that within the death community
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that there is a bi lingual being
bilingual, and I had not heard or
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understood the concept until you explained that
that it's important for one to not only
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be able to read lips but also
be able to sign. But it's also
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surprising that there are a lot of
deaf people who aren't proficient at one or
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the other and wanted to know if
you could kind of explain the concept in
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the importance of bilingual proficiency within the
death community. Now want to clear out
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something and we grow me show me
in English. Not Reading that so sadly,
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just the Prami communication that community,
that these community and act appreciation put
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up community English. It's a pretty
to well, because it's a real want
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have it. Thanks equlish as the
key show people work for people doing the
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job. Pamian bracket. That is
an English cut. That's a pretty to
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pick up community because shun, we
could has a fun dreamer, has a
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owned such effect. Spanish they have
the own dreamer. Shame Tho, but
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sertainly it's a pretty for them to
have. Why really, at the mean
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world The Sun Week to the top
to new too, because of that crust.
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Thank you. That's very helpful to
understand that better and we really appreciate
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that. What would you say as
far as how can traditional hire it?
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I mean certainly Galu that serves a
very specific community. How can the rest
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of higher ad because I if I
recall correctly, the college you attended was
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not Galu at. It was I
think it was Villanova. You know,
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there were ways that you needed to
be able to be accommodated, not only
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through the inclusiveness in the marketing but
also just the inclusiveness on campus. So,
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as higher ad marketers, what can
we do to better serve our audiences,
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to be more inclusive? That's a
treat for they own aspect cut.
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Maybe so it pressisted the Popula Shit
that they so three video, three book,
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maybe it TPS. But the fuck
mepos of the colored community. I
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think that for you, telly's apported
to hear someone at that colored from a
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specific cuts. Maybe a plan puts
here at least three someone in hunt to
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have big get it. That would
be do you m not to tell it
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that you remember which to do a
live to re telling, because there's so
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many different depth background. Some are
hurry team, don't know how to Sun.
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Some Ada the only link to sell
me. He didn't know how to
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read that. They be hand something
big tween, some wild try to eat
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and not to. We can infirm
heat at the spect. That's great.
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Thank you, and that's just a
reminder to that. Troy. I'm thinking
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about is the storytelling is such a
big part of this and I love the
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fact that Courtney has talked encouraged us
to do more storytelling through various means,
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whether it's video, pictures, other
things that can be leveraged. But that
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reminds me of the conversation we have
with JIM small a couple weeks ago from
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Notre Dame University that he talked about
the importance of storytelling. So if you
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haven't heard that episode, be sure
to go back and listen to that as
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well. Thank you, Barts Courtney. As we bring it to a close,
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would like to know if there are
any other aspects of inclusive marketing that
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marketers should keep in mind as they
are preparing their marketing communication. How much
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more attempt to be had? As
long as you need, I think maybe
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the MUSTI TEX team. We if
you Truk, the pictures show that they
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shoot. See how her birth to
the she that you to me should maybe
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not a plot. How with being
the Sha the infignation. How To make
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at them? I think the praticability, the pre background. Maybe try the
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pretty something they should have happened,
to pass for, to pick the best.
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Try to Alisa, maybe have a
cultiiciation, but appressive tim that community
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actually the same either. But me, you have a cultisation, but Comyn
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Mora seeing the community how to eat
the thank you. Thank you very much.
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We really appreciate you being a guest
on the hired marketer podcast. Have
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Nean to Howd it to be here? It is our pleasure. Bart.
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Do you have any parting words?
Yeah, a couple things that I wanted
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to point out, and I know
that that courtney just kind of made a
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very good case for empathetic marketing.
We talk about some of the best marketing
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is always going to be from a
standpoint of being empathetic to our audience and
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whether that is what courtney kind of
pointed out, is getting in the shoes
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of different communities, whether they are
deaf community, whether it's a blind community,
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whether it's a disability community, or
even if it's other communities like first
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generation college students or students of Latino
and background, where maybe their parents don't
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speak English but they speak Spanish,
really understanding how can we best accommodate,
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how can we best communicate and how
can we best market to these different audiences
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with these different ways? I mean, we're not all the same and that's
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what makes the diversity of a university
community so exciting is that we're not the
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same and I think as marketers it's
our responsibility to understand that, to be
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empathetic and then make sure that we
do things that are not creating friction for
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those people who need it. So, like Courtney said at the beginning,
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if we're going to make a Webinar, a captions available, let's put that
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up front so that she's not wasting
an hour of her time trying to figure
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that out. And so I think
that just again, it goes back to
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empathy, it goes back to understanding
and being willing to learn about everybody else,
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and I think that's really the key
and Courtney's thank you so much for
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spending time with us today. No
problem, Courtney. We hope you don't
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mind if you have had fans that
have been developed during this podcast, if
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we share your contact information, maybe
in people reach out to you on Linkedin.
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Yeah, that's very good. Well
again, that brings us to the
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end of another episode. The Higher
Ed Marketer podcast is sponsored by Taylor Solutions,
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a creative and Strategy Higher Ed Agency
in Indianapolis, Indiana, and by
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thin patented, a Marketing Execution Company
that is located in Dayton Ohio, on
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00:18:15.269 --> 00:18:18.109
behalf of Bark Taylor and myself,
Troye singer. Thank you very much for
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joining us today. You've been listening
to the Higher Ed Marketer. To ensure
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that you never miss an episode,
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a quick rating of the show.
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the podcast deserves. Until next time,