Storytelling is arguably the most powerful form of communication.
The art of crafting a story that creates a desire to do something is more straightforward than you’d think. Our guest today uses a five-step process, and you can, too.
In this episode, we interview , Associate Vice President for Development -- Executive Director, Storytelling & Engagement Team at , about how he has pioneered storytelling to grow the university’s engagement.
We also chatted with Jim about:
- His secret story of convincing Notre Dame to commit to story
- The five steps to build a story
- Why he suggests talking with a student every week
Listening on a desktop & can’t see the links? Just search for Higher Ed Marketer in your favorite podcast player.
The Higher Ed Marketer podcast is sponsored by Caylor Solutions, an Education Marketing and Branding Agency, and by Think Patented, a Marketing Execution, Printing and Mailing provider of Higher Ed solutions.