Generation Z is sitting in your classroom right now. Next up? Generation Alpha — the children of the Millennials. Alphas constitute the largest generation in history. They're highly digitally supplied, formally educated, and ...
With so many competing small colleges, it’s important to highlight what makes a specific college special. Whether it be ocean front property, close to the mountains, or offering a special major, the unique characteristics can...
Whether you're brand new to listening, or have been here since the beginning, you don't have to search for the best nuggets of information… because they're all in this episode, hand selected for you! In this episode of The Hi...
When you’re looking at changing the “way we’ve always done it,” you’re working to remove barriers and ultimately move your organization forward. Being able to then communicate change as an advantage to both prospective studen...
Marketing for community colleges has long focused on affordability and transferability. But in this episode, Jeffrey Fanter , VP Marketing & Communications at Ivy Tech Community College , explains why community colleges shoul...
COVID has hit higher education recruiting hard. People have spent so much time on Zoom calls that colleges and universities are having to get far more creative than just hosting a Zoom webinar in place of a college tour. Pair...
Content is where marketing is headed. How can marketers in higher education mass produce content that is relevant, applicable, and interesting to prospective students? In this episode of The Higher Ed Marketer, Bart Caylor , ...
Earlier this year Kenyon College received a record-breaking $100 million gift from an anonymous donor. Kenyon’s marketing department was then faced with the challenge of how to tell the story of this generous anonymous donor ...
Those universities that prepared to go virtual and did it well are now reaping the benefits of the trust that they earned from parents and students. What sets those schools apart from others? In this episode of The Higher Ed …
Small to medium sized colleges, a lot of them private, all experience the challenge of trying to differentiate from public and other private schools. This challenge makes it even more critical for colleges to align their mark...
How do we help uncover and explain the most informative and persuasive information to prospective students? How do we tell stories that get them excited about education? We start by finding and utilizing data, analyzing that ...
How do we help uncover and explain the most informative and persuasive information to prospective students? How do we tell stories that get them excited about education? We start by finding and utilizing data, analyzing that ...
A single headline-making crisis can permanently alter how the public perceives your institution. In the face of a crisis, your reputation is on the line. How should you communicate a crisis to your stakeholders and how can yo...
When you’re not a large public university, you have to market yourself in a different way. Especially if you’re a faith-based institution, a single-sex college, or even an HBCU, you’ve got to set yourself apart from the rest ...
Marketing revolves around relationships. And the best way to strengthen those relationships and connect with prospects on a deeper level is through data. In this episode, JP Spagnolo , VP of Strategic Enrollment Management an...
Butler University has a unique target audience for one of their marketing campaigns — the pets of prospective students. Kristi Lafree , Director of Enrollment Marketing at Butler University , joins the podcast to talk about ...
On today’s episode, Bart Caylor , President & Founder at Caylor Solutions Inc , and Troy Singer , Senior Account Executive at Think Patented , chat with Deedie Dowdle, Vice President for Communications and Marketing at DePauw...
On today’s episode, Bart Caylor , President & Founder at Caylor Solutions Inc , and Troy Singer , Senior Account Executive at Think Patented , have a conversation with Jeurell Smith , Institutional Data Analyst at Otterbein U...
Marketing has never been more important for institutions than it is right now. How are you able to recruit prospective students during a pandemic? How do the ways you communicate to parents and students differ during this tim...
From the private sector to Purdue, Ethan Braden has already created a legacy that university marketers across the U.S. admire. On today’s episode, Bart Caylor , President & Founder at Caylor Solutions Inc , and Troy Singer , ...
The Higher Ed Marketer explores the incredible accomplishments colleges and universities across the world see when creativity meets execution. On today’s episode, Kelsey Kohrs , Producer at Sweet Fish Media, Bart Caylor , Pre...