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About the Podcast

The Higher Ed Marketer is centered around marketing professionals in the field of higher education. If you’re looking for real, practical advice on how to level up your marketing game, this is the show for you. Each episode features conversations with some of the best and brightest marketing minds in higher education, discussing the future of marketing, new technologies, and so much more.

The podcast is brought to you by two core sponsors:

Caylor Solutions

Caylor Solutions is an Indianapolis-based agency focused on working with education clients to solve communication and marketing problems and assisting them with cost-effective ways to achieve their goals and ROI. Leveraging experience in for-profit, non-profit, and higher education to create relevant and targeted messaging, design, and delivery methods. Deliverables include branding, marketing strategy, design, web development, email marketing, social media, etc.

 

Think Patented

A marketing execution company who has mastered the ability to combine the latest printing technologies with a range of other services focused on maximizing your MROI through the use of direct mail, data analytics, digital, wide format and conventional printing, One2One Marketing strategies, personalized websites, Print-on-demand portals, fulfillment solutions, and promotional items.

We are strategically headquartered in Miamisburg, OH, one of the largest 90 minute cities in the US, gaining us access to 75% of the population within 90 minutes by air. With more than 100 employees operating 24 hours a day, we have the capacity to provide you with the multitude of marketing options that will keep you ahead of the curve, and ahead of your peers.

About the Hosts

Bart Caylor Profile Photo

Bart Caylor

President & Founder

As a first generation college-student, Caylor has developed a passion for education with first-hand experience of how it can change the course of lives.

Bart has worked with global brands such as AT&T, IAMs Pet Food, Motorola, RCA, Schlage, Roche, and GE. With nearly 35 years in design and marketing, he has spent almost 30 years in web design and digital marketing, and 25 years working with education clients.

Bart graduated magna cum laude from Anderson University where he has served as Alumni Council president and most recently served on the board for the $125 Million capital campaign cabinet.

He lives in Fishers, Indiana with his wife and four children and continues to stay ahead of the curve for the future of marketing to consult and deliver solutions in both print and digital for his clients.

His goal is to partner with his clients to provide them expertise and solutions facing the challenges of the ever-changing marketing and communication landscape.

Troy Singer Profile Photo

Troy Singer

Senior Account Executive, Higher Education Specialist

As a Higher Education Specialist, my focus is to gain a clear understanding of your current outreach landscape, both the wins and challenges. From there we can together determine if our unique and proven solutions can enhance your enrollment programs or alumni engagement. We’ll help you grow your number or get you to your desired goals faster in a cost-effective way.

Now with the power of Think Patented, I can enhance my clients current outreach methods by adding automated follow-up or lead nurturing services including sending emails/direct mail/SMS messages, social media, etc. to segmented audience based on predefined rules and time intervals.

Deliver memorable and relevant promotional items that increase brand awareness for marketers, motivate and reward employees, and level-up loyalty programs.

Troy lives in Dayton, Ohio, and enjoys spending time with friends and family and cheering on his Cincinnati Bengals.