It’s no secret that college athletics can play a role in deciding where a student will go to college. All across the country univ…
In higher ed marketing, it is important to stand out from everyone else and create a sense of belonging for prospective students.…
How do you market a school that is in the process of being built? Know your mission. In this episode, Dr. Michael Rice details hi…
Community colleges often operate with limited resources. This can result in prospective students not knowing that there is an aff…
Higher ed marketing is a constantly evolving industry. From the early days of MySpace to connecting with prospects on WhatsApp to…
A small liberal arts college education comes with many benefits, but most also come with an expensive price tag. Does it have to …
Since the beginning of the COVID-19 pandemic, international student applications have more than tripled, but the way to market to…
We talk with a lot of guests about college admissions from the higher ed perspective, but what can we learn from having the conve…
Student retention and graduation rates are common concerns in higher education. How do we improve the experiences of students, th…
Finding your perfect prospective student will increase your enrollment numbers. How do you find your perfect student? In this epi…
What sets your school apart from others? It’s a useful thing to know. You can devise a powerful marketing strategy if you embrace…
An essential part of a leader’s job is setting a grand vision for the organization and imbuing its people with a shared purpose. …
What do you do when your family has a combined height of nearly 36 feet? You become social media superstars. That’s the journey o…
College access is an issue in this country. Many potential students simply don't believe higher education is within reach. It’s t…
Our guest, Philip Dearborn , has spent over 25 years in biblical higher education serving in a wide array of roles—from student r…
The perceived value of higher education has declined in the last few years. It might seem like it’s simply an issue of cost, but …
When Brian Kenny tells people he’s the Chief Marketing and Communications Officer for Harvard Business School , they often say, “…
The potential for getting roasted by Gen Z is high if you aren’t adapting to the new expectations for higher education. Facebook …
Ever since the internet lowered barriers for fundraising, getting the attention of donors has gotten increasingly harder. Many co…
Many prospective students don't have the resources to travel across the country and tour all of the colleges and universities tha…
To succeed at higher ed marketing, you need to understand the challenges prospective students face. For example, what hurdles do …
Sometimes when marketers get all gung-ho about creating work, especially content that looks “professional,” it can blur the authe…
When creating a fundraising plan for your institution, the very first step is developing your fundraising case for support. Bill …
Even at a small college, the risk of becoming siloed is high. At a large school with multiple campuses, it’s crucial to emphasize…