Episodes

Jan. 31, 2023

Building a Story Vault: Empowering Storytellers in Your Marketing Pro…

Alumni and students have so many incredible authentic stories to tell about their colleges and universities. But higher ed marketing teams can sometimes get in their own way by curating those stories till they’re just another batch of overly processed...

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Jan. 24, 2023

Leaning on Legacy: Blending History and Branding in Enrollment Market…

How much should colleges and universities lean on legacy branding? Advancement departments undoubtedly love promoting the “glory days” to their school alums, but should legacy be a major factor in your enrollment marketing strategy? In the late 197...

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Jan. 17, 2023

Telling Over Selling: Discoverable Short-Form Video Content

Short-form video content has exploded on social media platforms over the last few years. Colleges and universities are scrambling to take advantage of these content marketing goldmines, but some are still missing the mark. But as Rob Clark (https://ww...

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Jan. 10, 2023

Pay It Forward: Higher Ed Advancement and Philanthropy

Working in higher ed advancement can be discouraging when you hear the word “No” from potential donors. But by imprinting philanthropy on your student culture, you can encourage them to pay it forward to their future fellow alums the second …

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Jan. 3, 2023

Consumable Content for a Human Audience - Search Engine Marketing Par…

Search engine marketing is top-of-mind for most higher ed marketers, but it’s still a drastically underutilized marketing mechanism. In fact, according to our guest, Faton Sopa (https://www.linkedin.com/in/fatonsopa/), co-founder and CEO of Manaferra...

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Dec. 27, 2022

Covering All the Angles in Lead Conversions - Search Engine Marketing…

Search engine marketing is still considered a 21st-century mystery to many higher ed marketers. But the fact is that, with a solid content marketing strategy, any college or university can turn its website into an SEO darling. In part one …

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Dec. 20, 2022

Capturing Reality: Authentic Stories of Disability Students

Despite fifteen percent of the world’s population having a physical disability, the disability community of students is often an afterthought in DEI-focused higher ed marketing. While some schools have made massive strides in telling these students’ st...

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Dec. 20, 2022

Automagic Customization: Personalizing the Regional School Website Ex…

Imagine a personalized website experience that adapts in real-time to the home region of prospective students who visit your homepage. We’ve seen the potential of geocaching with popular mobile applications like Pokemon Go. What if you could employ si...

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Dec. 20, 2022

Capturing Reality: Authentic Stories of Disability Students

Despite fifteen percent of the world’s population having a physical disability, the disability community of students is often an afterthought in DEI-focused higher ed marketing. While some schools have made massive strides in telling these students’ st...

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Dec. 13, 2022

Automagic Customization: Personalizing the Regional School Website Ex…

Imagine a personalized website experience that adapts in real-time to the home region of prospective students who visit your homepage. We’ve seen the potential of geocaching with popular mobile applications like Pokemon Go . ...

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Dec. 6, 2022

Easy to Apply, Hard to Ask: Addressing Your School Website’s Focus

Too often, colleges and universities put themselves on a pedestal on their school website’s homepage. Be it celebratory news stories, sporting events, or faculty profiles, higher ed institutions sometimes neglect the most imp...

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Nov. 29, 2022

More Than a Campus Logo: The Evolutionary Branding Process

Technology-driven solutions in branding are remarkable tools. But shiny gadgets can make it easy to lose sight of your higher ed marketing team’s ultimate goal: giving prospective students a quality value proposition. William...

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Nov. 22, 2022

Empathic Storytelling: Identifying Appropriate Content for Your Audie…

In higher ed marketing, it can be a struggle to understand who our target audience is and what their needs are. Sometimes, that means pausing and stepping back to make space so we can meet them where they are through …

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Nov. 15, 2022

Multi-Generational Marketing: Customizing Your Value Proposition

As Generations Z and Alpha transition into the college student ranks, it is multi-generational marketing’s time to shine. Yet, as Jennifer McChord , Vice President of Enrollment & Marketing at Asbury University , tells us, tr...

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Nov. 8, 2022

The DEI Viewfinder: A Practical Tool for Highlighting Inclusion

Diversity, equity, and inclusion (DEI) is top-of-mind for many colleges and universities today. Marketing inclusive content in a respectful manner requires a unique perspective, one that marketers who don’t come from an under...

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Nov. 1, 2022

How to Articulate Distinctiveness: Making Your Small School Stand Out

Marketing can be a difficult proposition for small institutions in higher ed, but intentional collaboration with vendors and other schools can add incredible value to their brand. Dr. Nathan Long , President of Saybrook Unive...

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Oct. 25, 2022

Tugging the Heartstrings with Emotive Storytelling

Whether you’re a small faith-based college or one of the largest schools in the country, immersive storytelling is a powerful marketing tool. First-hand authentic accounts of student culture, the classroom, and your faculty g...

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Oct. 18, 2022

The Million Dollar Question: Our Aspirational Branding Follow-Up

A few months ago, we spoke with Shauna Davis and Mary Laphen Pope from the Lumina Foundation . They provided an overview of their Million Dollar Community College Challenge and explained why assisting community colleges with ...

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Oct. 11, 2022

Video QR Codes: Sticky Notes for the TikTok Generation

QR codes have made a furious comeback in business circuits over the last couple of years. The folks at spokenote saw a unique opportunity for marketers: embed QR codes with personalized videos for a targeted audience. We spok...

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Oct. 4, 2022

The Problem With University Rankings

University rankings play a big part in where a prospective student chooses to go to school, but most rankings focus on prestige and what other peers of institutions think of each other rather than the influence the university...

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Sept. 27, 2022

Saving Face and Doing Campus Photography Right

Many marketers struggle to keep track of photo and video assets on campus, but with the proper techniques, you can implement a campus photography program that can enhance the experience of your university. Cindi Farmer is the...

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Sept. 20, 2022

Purpose Driven Marketing Through Brand Storytelling

The most important part of storytelling in higher education is creating stories where students can easily insert themselves and be an active participant. Chad Wilson is the Vice President and Executive Creative Director of Ma...

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Sept. 13, 2022

Making the Case for a Liberal Arts Education

The liberal arts education has evolved. Students not only need skills developed from classic education subjects for career readiness but also to be able to continuously adjust as the world around them changes. They need the a...

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Sept. 6, 2022

How To Market a University with Teresa Flannery

While there are common elements across marketing (the 4 P’s), higher education marketing presents some unique challenges with the diversity of audiences, the buying cycle, and the customer journey. Today we welcome Teresa Fla...

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