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Episodes

Oct. 4, 2022

The Problem With University Rankings

University rankings play a big part in where a prospective student chooses to go to school, but most rankings focus on prestige a…

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Sept. 27, 2022

Saving Face and Doing Campus Photography Right

Many marketers struggle to keep track of photo and video assets on campus, but with the proper techniques, you can implement a ca…

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Sept. 20, 2022

Purpose Driven Marketing Through Brand Storytelling

The most important part of storytelling in higher education is creating stories where students can easily insert themselves and b…

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Sept. 13, 2022

Making the Case for a Liberal Arts Education

The liberal arts education has evolved. Students not only need skills developed from classic education subjects for career readin…

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Sept. 6, 2022

How To Market a University with Teresa Flannery

While there are common elements across marketing (the 4 P’s), higher education marketing presents some unique challenges with the…

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Aug. 30, 2022

The Future of PPC in Higher Ed Marketing

Since the pandemic, many higher ed marketers have gone to pay-per-click ads to generate leads. In the near future, Google is chan…

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Aug. 23, 2022

Increasing Outcomes for Higher Ed Leaders Through Radical Collaborati…

Businesses and organizations lose the most impact and productivity by not working together. The same goes for higher education. T…

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Aug. 16, 2022

Best Practices for PPC in Higher Ed Marketing

Many higher ed marketers are curious about paid media and PPC (Pay Per Click) and how to use it effectively. Today we talk with M…

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Aug. 9, 2022

Why Marketers Should Always Start With Why

The only way to truly impact is to align particular strategies with particular audiences. To continue pushing the needle forward …

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Aug. 2, 2022

Marketing Principles That Translate Across All Industries

As marketers, we cannot be short-order cooks just serving up dishes, but chefs who figure out what the consumer wants and create …

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July 26, 2022

Effectively Utilizing Your Website To Market Your College

People often look at websites from just a technical or aesthetic point of view but overlook how a website can be an excellent mar…

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July 19, 2022

The Key to Successful Content Marketing

The goal is not to be good at social media; the goal is to be better in Higher Ed because of social media. Jay Bear , founder of …

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July 12, 2022

How to Amplify Your Students' Voice for Success

If there was ever an episode to give you a roadmap to success in higher education, it's this one. Kathy Payne, VP for Enrollment …

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July 5, 2022

Greater Engagement in Higher Ed Through Virtual Events

Since the pandemic began, we have had to adapt to a new online environment, but platforms like Zoom and Microsoft teams aren’t gi…

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June 28, 2022

The relationship between Athletics and college enrollment

It’s no secret that college athletics can play a role in deciding where a student will go to college. All across the country univ…

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June 21, 2022

Live Chat: Creating Better Accessibility for Greater Outcomes

In higher ed marketing, it is important to stand out from everyone else and create a sense of belonging for prospective students.…

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June 14, 2022

From the Ground Up: Building a Medical School With Community in Mind

How do you market a school that is in the process of being built? Know your mission. In this episode, Dr. Michael Rice details hi…

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June 7, 2022

Aspirational Branding: What Makes Your Community College Exceptional

Community colleges often operate with limited resources. This can result in prospective students not knowing that there is an aff…

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May 31, 2022

Collaborative Conversations Create Creative Solutions

Higher ed marketing is a constantly evolving industry. From the early days of MySpace to connecting with prospects on WhatsApp to…

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May 24, 2022

Being Competitive With Bold Marketing

A small liberal arts college education comes with many benefits, but most also come with an expensive price tag. Does it have to …

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May 17, 2022

Fluid Communications Build Better Relationships

Since the beginning of the COVID-19 pandemic, international student applications have more than tripled, but the way to market to…

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May 10, 2022

The Steep Cost of Disregarding Transparency in Tuition

We talk with a lot of guests about college admissions from the higher ed perspective, but what can we learn from having the conve…

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May 3, 2022

Supporting Individual Success Through Community

Student retention and graduation rates are common concerns in higher education. How do we improve the experiences of students, th…

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April 26, 2022

Diversify Classrooms Through Authentic Messaging

Finding your perfect prospective student will increase your enrollment numbers. How do you find your perfect student? In this epi…

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