Higher ed marketers, a digital watering hole has appeared on the scene that you should be taking advantage of.The ZeeMee app allows for authentic connections between your university and prospective students on their terms. This app is revolutionizing t...
With a marketing world that feels like it's shifting every day, our teams need to be agile. Having a team with a diverse background is paramount to handling whatever life throws your institution's way.Being intentional when building or integrating team...
It’s time to switch from transactional to strategic.In an era where making your institution stand out is a top priority, raising the bar for Marketing and Communications is essential.By developing and implementing a maturity model, your university can...
Generating ownable brand ideas can spark from unique qualities hidden in plain sight — not taking the little things for granted. What may seem like an odd quirk could set your university apart.Strangers with experience can get the conversation started...
On November 30th, 2022, ChatGPT changed the world.Just months before, Dave Hunt (https://www.linkedin.com/in/dave-hunt-a343048/), Director of Digital Marketing Communications and Creative Director at Old Dominion University (https://www.odu.edu/), had...
The enrollment cliff is real, and it will be here before you know it.If small and medium-sized higher ed institutions want to survive this drastic dropoff in traditional-aged college students, marketing teams will need to prove their brands’ value.For...
Higher education has been known for its slower pace of adoption and for often resisting change. With approaching headwinds, including the enrollment cliff, disruption of generative AI, the negative public perception of higher ed, and competition with o...
Personalized AI chatbots used to be a muse for science fiction writers.But with the rapid rise of these sophisticated AI tools, the possibilities for how these bots can augment the prospective student journey seem endless.You can certainly hear the ent...
It’s time for schools to embrace the big, audacious goals and put together a strategy to accomplish them. That’s what the University of Kentucky did. They’re implementing programs that will advance student success at their institution. It’s never too l...
Teaching critical thinking is the first step to media literacy in the digital age.With varying perspectives, social channels, media outlets, and technological advancements knocking at our door every day, we have to remember the bigger picture.Being abl...
When was the last time you were at a college fair and students immediately walked away after seeing your price tag?It’s time to be transparent, intentional, and communicative about available resources.We’re challenging misconceptions and unlocking the...
Higher Ed marketing is not one size fits all.Each institution is unique and can’t be all things for all people.Finding what consistently works for your brand and sticking to it is crucial to brand growth.The first steps towards success are …
It’s hard to ask for help. Putting pride aside and leaning on others to enhance your knowledge is nothing to be ashamed of in the realm of higher education.Collaboration, shaking things up, and attempting different strategies can create waves and …
The admissions process can get stuck in an endless loop of application deadlines, essays, and transcripts.By investing in “radical hospitality” and focusing on relationship-building with students, admissions teams can discover the clearest path possibl...
Customer service often takes a back seat in the process of higher ed recruitment. Every interaction with a prospective student is crucial to how they view your institution.This means staying up-to-date, trying new tactics, and being intentional about y...
Are you utilizing all the tools in your toolbox?Thinking bigger, more interactive, and focusing on fueling engagement is within reach.By learning with AI, your college or university’s fundraising campaigns can be crafted and completed much faster and e...
Making higher education accessible to all is big as we approach the enrollment cliff. Identifying the needs of all prospective students and really asking the ‘why’ makes Gen Z feel seen and heard. It’s time to tailor your marketing strategy …
Telling the authentic transformative stories of students and staff on your campus helps foster real emotional connections. Without forming a genuine connection with your prospective students, they may see right through you. Stories are everything – i...
Different generations are beginning to have an increase in educational influence. Having a marketing strategy that can adapt but be intentional when helping non-traditional students is key. With information expected to be accessible at the click of...
The higher education experience is changing. With attention spans shifting and life getting in the way, institutions need to adapt. Now more than ever, learning needs to be functional for the nontraditional student. Getting the conversation started...
Welcome to the Gold Rush era of artificial intelligence. AI is integrating more and more into the world of higher education and everyone is hoping for their morsel of success. It’s crucial now more than ever to begin educating yourself …
If someone asked you to define your institution’s “Why,” could you? When was the last time you really looked through your brand guide to ensure you were sticking to the mission? Are all your ducks really in a row? DJ …
There are always opportunities to learn in the higher ed marketing space. But there are also opportunities to teach. Higher education tends to move slowly, and with everything around us evolving quickly, we need to approach change as a team. …
As the saying goes, “Change is a part of life.” The same can be said for higher ed online classroom resources. How can schools meet the needs of students in the ever-advancing remote learning space? It’s time for colleges and …