Episodes

March 19, 2024

Book Club: The Enrollment Cliff Is Real

The enrollment cliff is real, and it will be here before you know it.If small and medium-sized higher ed institutions want to survive this drastic dropoff in traditional-aged college students, marketing teams will need to prove their brands’ value.For...

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March 12, 2024

Why Curiosity and Innovation Are Part of the Higher Ed Promise

Higher education has been known for its slower pace of adoption and for often resisting change. With approaching headwinds, including the enrollment cliff, disruption of generative AI, the negative public perception of higher ed, and competition with o...

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March 5, 2024

AI Chatbot Personalization: Augment the Student Experience

Personalized AI chatbots used to be a muse for science fiction writers.But with the rapid rise of these sophisticated AI tools, the possibilities for how these bots can augment the prospective student journey seem endless.You can certainly hear the ent...

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Feb. 27, 2024

How the University of Kentucky is Trailblazing Financial Literacy

It’s time for schools to embrace the big, audacious goals and put together a strategy to accomplish them. That’s what the University of Kentucky did. They’re implementing programs that will advance student success at their institution. It’s never too l...

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Feb. 20, 2024

Critical Thinking and Media Literacy in the Digital Age

Teaching critical thinking is the first step to media literacy in the digital age.With varying perspectives, social channels, media outlets, and technological advancements knocking at our door every day, we have to remember the bigger picture.Being abl...

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Feb. 13, 2024

Beyond the Price Tag: Dispelling Misconceptions Around Higher Ed’s Va…

When was the last time you were at a college fair and students immediately walked away after seeing your price tag?It’s time to be transparent, intentional, and communicative about available resources.We’re challenging misconceptions and unlocking the...

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Feb. 6, 2024

Digital Marketing Literacy and Best Practices for PPC

Higher Ed marketing is not one size fits all.Each institution is unique and can’t be all things for all people.Finding what consistently works for your brand and sticking to it is crucial to brand growth.The first steps towards success are …

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Jan. 30, 2024

Chasing Mission Fit: A Pragmatic Guide for Higher Ed Marketing

It’s hard to ask for help. Putting pride aside and leaning on others to enhance your knowledge is nothing to be ashamed of in the realm of higher education.Collaboration, shaking things up, and attempting different strategies can create waves and …

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Jan. 23, 2024

Radical Hospitality: Transforming Student Recruitment in Higher Educa…

The admissions process can get stuck in an endless loop of application deadlines, essays, and transcripts.By investing in “radical hospitality” and focusing on relationship-building with students, admissions teams can discover the clearest path possibl...

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Jan. 16, 2024

Academic Advocates: Customer Service in Higher Education

Customer service often takes a back seat in the process of higher ed recruitment. Every interaction with a prospective student is crucial to how they view your institution.This means staying up-to-date, trying new tactics, and being intentional about y...

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Jan. 9, 2024

Donor Dynamics: Navigating Higher Ed with AI for Swift Engagement

Are you utilizing all the tools in your toolbox?Thinking bigger, more interactive, and focusing on fueling engagement is within reach.By learning with AI, your college or university’s fundraising campaigns can be crafted and completed much faster and e...

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Jan. 2, 2024

Next-Gen Scholars: Gen Z Preferences in Higher Ed Marketing

Making higher education accessible to all is big as we approach the enrollment cliff. Identifying the needs of all prospective students and really asking the ‘why’ makes Gen Z feel seen and heard. It’s time to tailor your marketing strategy …

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Dec. 26, 2023

Emotional Transformation: The Power of Authentic Student Stories

Telling the authentic transformative stories of students and staff on your campus helps foster real emotional connections. Without forming a genuine connection with your prospective students, they may see right through you. Stories are everything – i...

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Dec. 19, 2023

Getting Your Marketing Ready for Generation Alpha

Different generations are beginning to have an increase in educational influence. Having a marketing strategy that can adapt but be intentional when helping non-traditional students is key. With information expected to be accessible at the click of...

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Dec. 12, 2023

Breaking the Mold: Higher Ed for Non-Traditional Learners

The higher education experience is changing. With attention spans shifting and life getting in the way, institutions need to adapt. Now more than ever, learning needs to be functional for the nontraditional student. Getting the conversation started...

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Dec. 5, 2023

Data-Informed Decisions: How AI is Reshaping Marketing Strategies

Welcome to the Gold Rush era of artificial intelligence. AI is integrating more and more into the world of higher education and everyone is hoping for their morsel of success. It’s crucial now more than ever to begin educating yourself …

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Nov. 28, 2023

The “Why” Factor: How to Stay True to Your Mission in the Enrollment …

If someone asked you to define your institution’s “Why,” could you? When was the last time you really looked through your brand guide to ensure you were sticking to the mission? Are all your ducks really in a row? DJ …

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Nov. 21, 2023

People Interaction Isn’t Dead: Why Every Collaboration Is a Teachable…

There are always opportunities to learn in the higher ed marketing space. But there are also opportunities to teach. Higher education tends to move slowly, and with everything around us evolving quickly, we need to approach change as a team. …

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Nov. 14, 2023

Online Learning: Change Management in the Age of AI

As the saying goes, “Change is a part of life.” The same can be said for higher ed online classroom resources. How can schools meet the needs of students in the ever-advancing remote learning space? It’s time for colleges and …

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Nov. 7, 2023

Video Storytelling: A Strategy for Building Your Brand’s Content Engi…

Is your college or university's content engine struggling to chug down the track? Do you often find yourself scrambling to find where your next piece of marketable content will come from? It’s time to utilize what's right in front of …

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Oct. 31, 2023

Behind the Numbers: U.S. News And World Report “Best Colleges” Rankin…

Step right up as we unpack the U.S World News College & University Rankings. There’s methodology, there’s branding, but how does it all work together, and what other factors affect your school’s ranking? We’re talking to Adam Stoltz (https://www....

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Oct. 24, 2023

Cracking the Code: How to Differentiate Yourself and Attract Mission-…

Higher education is not one size fits all. Markers need to wade into the data and demographics and focus on creating an intentional message for their target audience. That’s why we’re talking to Shane Baglini (https://www.linkedin.com/in/shanebaglini/...

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Oct. 17, 2023

Truth in Advertising: Authenticity in Higher Ed Marketing

Authenticity has taken a front seat in higher ed marketing. Branding your institution authentically is a big key to success, and it starts with improving the employee experience. That’s why we’re talking to Eddie Francis (https://www.linkedin.com/in/...

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Oct. 10, 2023

From Generic to Magnetic: Tailored Marketing in Higher Education

Marketing in Higher Education is evolving more rapidly than ever. If we sit around and watch the innovations fly by, we might be out of the game before we know it. It’s key to ensure that when the right piece …

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