Since the pandemic began, we have had to adapt to a new online environment, but platforms like Zoom and Microsoft teams aren’t giving us the human touch that we need. Remo is an interactive virtual event platform that empower...
It’s no secret that college athletics can play a role in deciding where a student will go to college. All across the country universities use different marketing strategies based on their athletic programs to help increase th...
In higher ed marketing, it is important to stand out from everyone else and create a sense of belonging for prospective students. One of the best technological tools for accomplishing this are live chat systems. In this episo...
How do you market a school that is in the process of being built? Know your mission. In this episode, Dr. Michael Rice details his next exciting opportunity: Director of Admissions at the Osteopathic Medical School at Duquesn...
Community colleges often operate with limited resources. This can result in prospective students not knowing that there is an affordable and accessible path to higher education within their community. In this episode, Shauna ...
Higher ed marketing is a constantly evolving industry. From the early days of MySpace to connecting with prospects on WhatsApp today, the need for continuous learning is paramount. In this episode, Stephanie Geyer , Director ...
A small liberal arts college education comes with many benefits, but most also come with an expensive price tag. Does it have to be that way? In this episode, Dr. Scott Feller , President at Wabash College , shares how …
Since the beginning of the COVID-19 pandemic, international student applications have more than tripled, but the way to market to international students has significantly changed. In this episode, Christian DiGregorio , Direc...
We talk with a lot of guests about college admissions from the higher ed perspective, but what can we learn from having the conversation from a secondary school angle? In this episode, Chris Cleveland , Principal at Wesleyan ...
Student retention and graduation rates are common concerns in higher education. How do we improve the experiences of students, therefore increasing their future successes in life? In this episode, Dr. Larry Johnson , College ...
Finding your perfect prospective student will increase your enrollment numbers. How do you find your perfect student? In this episode, Tim Bohling , Chief Marketing and Graduate Enrollment Officer at University of Notre Dame ...
What sets your school apart from others? It’s a useful thing to know. You can devise a powerful marketing strategy if you embrace what makes you unique and use it to attract prospective students. In this episode, Lindsay Nyqu...
An essential part of a leader’s job is setting a grand vision for the organization and imbuing its people with a shared purpose. That goes for any organization, whether it be a church or a higher ed institution. Dr. Mark …
What do you do when your family has a combined height of nearly 36 feet? You become social media superstars. That’s the journey of Rob Clark , Content Creator and Founder of That Tall Family . With over 1 BILLION …
College access is an issue in this country. Many potential students simply don't believe higher education is within reach. It’s this inaccessibility and the lack of awareness of educational opportunities that is one of the le...
Our guest, Philip Dearborn , has spent over 25 years in biblical higher education serving in a wide array of roles—from student recruiter and registrar to provost and VP of student affairs. Today, he is the President of the A...
The perceived value of higher education has declined in the last few years. It might seem like it’s simply an issue of cost, but that is only part of the value equation. The truth? Linking the return on investment to …
When Brian Kenny tells people he’s the Chief Marketing and Communications Officer for Harvard Business School , they often say, “Why does Harvard need a chief marketing officer?” Yes, Harvard is a historic brand, and that mig...
The potential for getting roasted by Gen Z is high if you aren’t adapting to the new expectations for higher education. Facebook is in the past—students are looking for more. More community, mental health sensitivity, and cus...
Ever since the internet lowered barriers for fundraising, getting the attention of donors has gotten increasingly harder. Many colleges and universities have responded by making their capital campaigns bigger. However, our gu...
Many prospective students don't have the resources to travel across the country and tour all of the colleges and universities that interest them. What if there was a TV show that offered an insider's look at each school—their...
To succeed at higher ed marketing, you need to understand the challenges prospective students face. For example, what hurdles do they need to overcome to attend your school? Often, a major hurdle is the prospect of borrowing ...
Sometimes when marketers get all gung-ho about creating work, especially content that looks “professional,” it can blur the authenticity of the message. Members of Gen Z (who have highly sensitive BS filters) can prefer conte...
When creating a fundraising plan for your institution, the very first step is developing your fundraising case for support. Bill Stanczykiewicz is the Senior Assistant Dean for External Relations and the Director of the Fundr...