How do we help uncover and explain the most informative and persuasive information to prospective students? How do we tell stories that get them excited about education? We start by finding and utilizing data, analyzing that ...
How do we help uncover and explain the most informative and persuasive information to prospective students? How do we tell stories that get them excited about education? We start by finding and utilizing data, analyzing that ...
A single headline-making crisis can permanently alter how the public perceives your institution. In the face of a crisis, your reputation is on the line. How should you communicate a crisis to your stakeholders and how can yo...
When you’re not a large public university, you have to market yourself in a different way. Especially if you’re a faith-based institution, a single-sex college, or even an HBCU, you’ve got to set yourself apart from the rest ...
Marketing revolves around relationships. And the best way to strengthen those relationships and connect with prospects on a deeper level is through data. In this episode, JP Spagnolo , VP of Strategic Enrollment Management an...
Butler University has a unique target audience for one of their marketing campaigns — the pets of prospective students. Kristi Lafree , Director of Enrollment Marketing at Butler University , joins the podcast to talk about ...
On today’s episode, Bart Caylor , President & Founder at Caylor Solutions Inc , and Troy Singer , Senior Account Executive at Think Patented , chat with Deedie Dowdle, Vice President for Communications and Marketing at DePauw...
On today’s episode, Bart Caylor , President & Founder at Caylor Solutions Inc , and Troy Singer , Senior Account Executive at Think Patented , have a conversation with Jeurell Smith , Institutional Data Analyst at Otterbein U...
Marketing has never been more important for institutions than it is right now. How are you able to recruit prospective students during a pandemic? How do the ways you communicate to parents and students differ during this tim...
From the private sector to Purdue, Ethan Braden has already created a legacy that university marketers across the U.S. admire. On today’s episode, Bart Caylor , President & Founder at Caylor Solutions Inc , and Troy Singer , ...
The Higher Ed Marketer explores the incredible accomplishments colleges and universities across the world see when creativity meets execution. On today’s episode, Kelsey Kohrs , Producer at Sweet Fish Media, Bart Caylor , Pre...