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Sept. 28, 2021

Small University Presidents: Build Your Social Media Presence

Small University Presidents: Build Your Social Media Presence

Big universities have the luxury of spending $1M per year only on advertising. For smaller universities, that’s close to a tenth of our entire operating budget.

 

But all universities have the exact same access to social media platforms. When a university president starts amplifying stories about the institution, think of it as free advertising that works.

 

In this episode, we interview Walter M. Kimbrough , President at Dillard University, about how he cre ated a personal social media presence to promote his university.

 

Join us as we discuss:

- Techniques that President Kimbrough used to build his online persona

- How social media attracted Denzel Washington for the nation’s second most watched commencement address

- What audiences that different social media platforms are good at reaching

- Advice for university presidents who might fear social media

 

Check out these resources we mentioned during the podcast:

Denzel Washington’s commencement speech 

The AP report on Dillard’s physics graduates 

 

To hear more interviews like this one, subscribe to Higher Ed Marketer on Apple Podcasts , Spotify , or your preferred podcast platform. 

 

Listening on a desktop & can’t see the links? Just search for Higher Ed Marketer in your favorite podcast player.

 

The Higher Ed Marketer podcast is sponsored by Caylor Solutions, an Education Marketing and Branding Agency, and by Think Patented, a Marketing Execution, Printing and Mailing provider of Higher Ed solutions.