Big universities have the luxury of spending $1M per year only on advertising. For smaller universities, that’s close to a tenth of our entire operating budget.
But all universities have the exact same access to social media platforms. When a university president starts amplifying stories about the institution, think of it as free advertising that works.
Join us as we discuss:
- Techniques that President Kimbrough used to build his online persona
- How social media attracted Denzel Washington for the nation’s second most watched commencement address
- What audiences that different social media platforms are good at reaching
- Advice for university presidents who might fear social media
Check out these resources we mentioned during the podcast:
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The Higher Ed Marketer podcast is sponsored by Caylor Solutions, an Education Marketing and Branding Agency, and by Think Patented, a Marketing Execution, Printing and Mailing provider of Higher Ed solutions.