The Million Dollar Question: Our Aspirational Branding Follow-Up

WEBVTT 1 00:00:02.879 --> 00:00:07.280 You're listening to the Higher Ed Marketer, a podcast geared towards marketing professionals in 2 00:00:07.360 --> 00:00:12.480 higher education. This show will tackle all sorts of questions related to student recruitment, 3 00:00:12.720 --> 00:00:16.359 donor relations, marketing trends, new technologies, and so much more. 4 00:00:17.079 --> 00:00:21.480 If you're looking for conversations centered around where the industry is going, this podcast 5 00:00:21.559 --> 00:00:29.600 is for you. Let's get into the show. Welcome to the Hired Marketer 6 00:00:29.679 --> 00:00:33.520 Podcast. I'm Bart Kaylor, your host. The Hired Marketer podcast is a 7 00:00:33.520 --> 00:00:37.439 place where we interview hired marketers that we admire for the benefit and hopefully the 8 00:00:37.439 --> 00:00:41.640 betterment of the entire higher ed community. Today we get a chance to revisit 9 00:00:41.679 --> 00:00:46.479 a conversation with Shauna Davis Mary Lapin Pope at the Lumina Foundation for Education And 10 00:00:46.479 --> 00:00:50.439 if you recall, we talked to them back in June on an episode about 11 00:00:50.479 --> 00:00:56.000 the million dollar Community College Challenge. It was a grant to help community colleges 12 00:00:56.039 --> 00:01:02.079 with their branding and they had a several hundred community colleges that applied. Ten 13 00:01:02.119 --> 00:01:04.120 were selected as finalists, and today we get to learn a little bit more 14 00:01:04.159 --> 00:01:10.519 about their winner, Madera College in California. And we've also got the President 15 00:01:10.680 --> 00:01:15.079 Dr Rainya on the podcast today, So great opportunity to hear about how community 16 00:01:15.120 --> 00:01:19.599 colleges are going to be leveraging this these grants from Lumina Foundation, and we 17 00:01:19.640 --> 00:01:23.959 talk a lot about how they're branding and how they're making a difference there at 18 00:01:23.959 --> 00:01:26.519 Madera, and it's not about, you know, a million dollars towards pay 19 00:01:26.519 --> 00:01:32.159 per click or towards billboards. They're really getting to the root of understanding who 20 00:01:32.159 --> 00:01:34.959 they are and making sure that the authenticity comes out in the way they communicate 21 00:01:36.000 --> 00:01:40.519 that. Let's go ahead and get started into our conversation. Okay, I 22 00:01:40.519 --> 00:01:42.840 just want to welcome everyone to the show today and I've got some great guests 23 00:01:42.840 --> 00:01:47.920 here at Great conversation with SHAWNA. Davis and Mary laugh and Pope from the 24 00:01:48.000 --> 00:01:52.840 Lumina Foundation. Back in June, we talked about aspirational branding, what makes 25 00:01:52.840 --> 00:01:56.480 your community college exceptional, and they had a chance to talk tell us a 26 00:01:56.519 --> 00:02:00.280 little bit about the million Dollar Community College Challenge. During that time, they 27 00:02:00.280 --> 00:02:04.920 were in the middle of that that competition with a lot of different community colleges 28 00:02:04.959 --> 00:02:07.360 from all around America, and today we actually get to talk about where that 29 00:02:07.560 --> 00:02:12.039 ended up, and so Shanna and Mary, it's great to have you back 30 00:02:12.039 --> 00:02:15.479 on the show. Thank you. We're excited to be here. Thank you. 31 00:02:15.599 --> 00:02:19.319 Great to be here. So Shanna, tell me about what's happened since 32 00:02:19.360 --> 00:02:23.080 the last time we were together back in June. Oh, we just made 33 00:02:23.080 --> 00:02:30.000 a little announcement about the college that won the one million dollar top Grant prize. 34 00:02:30.159 --> 00:02:31.840 So, um, we are so excited about that. And I have 35 00:02:31.919 --> 00:02:37.000 been smiling since the day we made the announcement, between smiling and crying and 36 00:02:37.080 --> 00:02:40.439 laughing, like this is so much fun and so needed, and we're so 37 00:02:40.479 --> 00:02:45.919 excited to be able to support Madera Community College. Great. Well, just 38 00:02:45.960 --> 00:02:49.439 remind us a little bit about what the what the grant, and what the 39 00:02:49.520 --> 00:02:52.439 challenge was all about. Mary, could you tell us about that. I 40 00:02:52.479 --> 00:02:57.000 would love to so this grant as we know that um, right now, 41 00:02:57.120 --> 00:03:00.400 community college is now more than ever they need a new way to to connect 42 00:03:00.439 --> 00:03:05.000 with their community. So with that in mind, we challenge community colleges across 43 00:03:05.039 --> 00:03:08.479 the country to tell us how they would use a million dollars to transform their 44 00:03:08.520 --> 00:03:13.879 brand building and marketing efforts to connect with today's students. So what I do 45 00:03:13.919 --> 00:03:16.520 want to make clear is what this wasn't is that this wasn't a million dollars 46 00:03:16.560 --> 00:03:22.680 to do a one time big advertising campaign or big kind of billboard campaign, 47 00:03:22.919 --> 00:03:25.159 which is important. But now what we're looking for here, we were looking 48 00:03:25.319 --> 00:03:29.759 to work with the school to think about how can they transform their brand building 49 00:03:29.759 --> 00:03:34.159 efforts to connect with their adult students in in a more of an evergreen way, 50 00:03:34.199 --> 00:03:37.639 in a way that UM will last them come into the future. Very 51 00:03:37.680 --> 00:03:39.439 good. Well, thank you for that reminder, and Dr Niel, welcome 52 00:03:39.479 --> 00:03:43.439 to the High Ed Marketer Podcast. It's good to have you. Dr Anna 53 00:03:43.560 --> 00:03:46.319 is the president of Madera Community College. So tell me a little bit about 54 00:03:46.319 --> 00:03:49.960 your college and tell me a little bit about what the reaction was on campus. 55 00:03:50.000 --> 00:03:52.719 I mean, you know, I'm sure that was. It was a 56 00:03:52.719 --> 00:03:55.319 pretty big deal. It was, And thanks Bart for having me UM here 57 00:03:55.360 --> 00:04:00.360 today. You know, our college and then a community college is the Central 58 00:04:00.439 --> 00:04:03.479 Valley where the newest community college in the state of California, where the hundred 59 00:04:03.520 --> 00:04:10.319 and sixteen our students are primarily identify as Hispanic Latino x UM. We're in 60 00:04:10.319 --> 00:04:15.240 a rural, migrant, farm worker community area. When we had the launch 61 00:04:15.319 --> 00:04:18.160 party or the viewing party, we had a lot of students and faculty and 62 00:04:18.160 --> 00:04:23.639 staff and attendance. They knew we were a finalist. It was such a 63 00:04:23.759 --> 00:04:27.959 great and I want to describe it as a beautiful moment that just coalesced, 64 00:04:28.040 --> 00:04:30.959 you know, brought us all together and in a sense of community that we 65 00:04:31.120 --> 00:04:34.439 kind of were working towards, and a sense of pride in the moment. 66 00:04:34.680 --> 00:04:40.199 And I think, you know, the video of that viewing party will will 67 00:04:40.279 --> 00:04:45.079 kind of show that, and there was a lot of kind of spontaneous positive 68 00:04:45.240 --> 00:04:47.839 energy that just brought people together. It was just it was such a great 69 00:04:47.879 --> 00:04:51.160 moment and a powerful video as well in terms of the one we submitted. 70 00:04:51.639 --> 00:04:56.959 And people are still excited about that our community as well, not just our 71 00:04:57.000 --> 00:05:00.480 internal community. That's so exciting. And I just to remin find everyone, 72 00:05:00.560 --> 00:05:01.800 if you look at the show notes, you'll be able to see both of 73 00:05:01.839 --> 00:05:05.120 those videos will have links to those, so that you can share in the 74 00:05:05.240 --> 00:05:09.240 excitement that their community did. And I just want to point out I think 75 00:05:09.240 --> 00:05:13.040 that's so critical, and I think sometimes when we talk about brand building and 76 00:05:13.040 --> 00:05:15.800 we talk about marketing, sometimes we get so focused on the external, which 77 00:05:15.839 --> 00:05:20.319 is important, and certainly this is something about building the external brand and understanding 78 00:05:20.360 --> 00:05:24.560 that, but many times it's just as important for the internal audience. So 79 00:05:24.600 --> 00:05:27.920 we've got to really understand who we are, how we can talk about it, 80 00:05:27.959 --> 00:05:30.519 and how we can share that. Is that what you're finding Dr Manian 81 00:05:30.519 --> 00:05:32.759 when you start to kind of as you're unpacking this for your team. You 82 00:05:32.800 --> 00:05:36.439 know, one of the things that I mentioned is shortly after the announcement was 83 00:05:36.480 --> 00:05:41.040 made, we were in an auditorium. I told our folks is if we 84 00:05:41.079 --> 00:05:44.800 continue to center the students in the community that we serve in the work we 85 00:05:44.879 --> 00:05:47.439 do, that more of these types of recognitions are going to come our way 86 00:05:47.839 --> 00:05:51.720 because it's who we are in the work we're trying to accomplish. And I 87 00:05:51.759 --> 00:05:56.560 think it validated a lot of this work for a lot of folks on our 88 00:05:56.600 --> 00:05:59.879 campus. We're hitting in the right direction. You know, when you center 89 00:06:00.000 --> 00:06:03.800 respecudents and the community, it's challenging work because you're trying to change the status 90 00:06:03.879 --> 00:06:08.120 quo, right, You're trying to fix something and it's not easy. Well, 91 00:06:08.120 --> 00:06:11.199 and I think that's one of the things that I've always been impressed with 92 00:06:11.199 --> 00:06:15.199 the Luminum Foundation and particularly with this challenge, is that really there's a specific 93 00:06:15.319 --> 00:06:19.839 need in this in this community. College area, I mean around that, 94 00:06:19.920 --> 00:06:25.399 especially when we're looking at post secondary higher education, sometimes they make the most 95 00:06:25.680 --> 00:06:30.240 impact with the least amount of resources. And so hats off to you Dr 96 00:06:30.319 --> 00:06:32.959 Mania and everyone there. So Shahna, you can tell me what was what 97 00:06:33.079 --> 00:06:36.920 stuck out about Mandera that that you guys were like, Okay, this this, 98 00:06:38.079 --> 00:06:41.600 these are the these are the winners. Yeah. So so just to 99 00:06:41.639 --> 00:06:45.680 bring your your listeners up to speed, we had hundreds of colleges that applied 100 00:06:45.720 --> 00:06:48.639 and then we from there, all of those colleges did an application, and 101 00:06:48.680 --> 00:06:53.600 then from there we came up with ten colleges that we felt did had the 102 00:06:53.600 --> 00:06:57.560 strongest applications and within that, when we say strong applications, not only the 103 00:06:57.600 --> 00:07:01.519 answering of the questions but also all they would use a million dollars to transform 104 00:07:01.680 --> 00:07:05.639 their colleges brand building efforts. And then from that top ten, uh, 105 00:07:05.680 --> 00:07:11.639 they went on to the second round in which they produced a two minute video. 106 00:07:12.120 --> 00:07:15.560 We did not give any college any any resources to do that. And 107 00:07:15.600 --> 00:07:19.199 the real charge there was can you convey with students as your audience. You're 108 00:07:19.240 --> 00:07:23.800 not speaking to Luminum Foundation, You're speaking to your community, right, can 109 00:07:23.839 --> 00:07:29.759 you convey your colleges promise to adult students. What Madera did exceptionally well was 110 00:07:29.800 --> 00:07:32.360 not only in the answering of the questions, but the I thought that their 111 00:07:32.439 --> 00:07:38.399 video really brought to life the spirit of what they were conveying in the application. 112 00:07:38.480 --> 00:07:42.480 They talked about having um, creating a visceral sense of belonging. They 113 00:07:42.480 --> 00:07:46.759 talked about pride in the community. They talked about their community and who attends 114 00:07:46.759 --> 00:07:49.480 their college and dr N has already mentioned that somewhat. And you know, 115 00:07:49.519 --> 00:07:56.120 they talked about this idea of you know, creating spaces and places generational transformation, 116 00:07:56.199 --> 00:08:00.680 and when you watch their video you see that just personified and it was 117 00:08:00.720 --> 00:08:03.399 really a great example I think for all of the reviewers as we were going 118 00:08:03.399 --> 00:08:07.639 through that it was a tough decision, but what they did was so it 119 00:08:07.720 --> 00:08:11.079 was so simple, but it was so powerful. And dr and I'm guessing 120 00:08:11.120 --> 00:08:15.439 that you didn't go out and hire a huge film crew to come in and 121 00:08:15.439 --> 00:08:18.879 do this. I'm sure it was a little bit more marketing on a shoestring 122 00:08:18.920 --> 00:08:22.839 budget. It was exactly that, but it kind of went to the whole 123 00:08:22.959 --> 00:08:26.680 reason why we do the work that we do. It was a student that 124 00:08:26.759 --> 00:08:31.960 filmed another student. And anytime you can center your students and they're leading this 125 00:08:33.039 --> 00:08:37.440 effort, it just kind of exemplifies the work that we were doing, and 126 00:08:37.679 --> 00:08:39.799 we were just glad. You know, I'm thankful to the Lumina Foundation for 127 00:08:39.879 --> 00:08:43.360 seeing that they did an excellent job. You know, if you haven't seen 128 00:08:43.360 --> 00:08:48.039 the video, it's very powerful and I you know, I get choked up 129 00:08:48.080 --> 00:08:52.399 every time I talked about the video because it is that powerful. Every time 130 00:08:52.480 --> 00:08:54.440 I discuss it, even right now, you know, I get a little 131 00:08:54.440 --> 00:08:58.960 emotional just here in Shana and other people described the video because of how power 132 00:09:00.039 --> 00:09:03.039 full and the message behind it. You know, the students saying, I 133 00:09:03.360 --> 00:09:07.120 want you to believe something you already held, right, and that is a 134 00:09:07.279 --> 00:09:11.960 very powerful message to convey to students, and it just she exceeded above and 135 00:09:11.000 --> 00:09:16.679 beyond our expectations that not only the person that was centered in the video, 136 00:09:16.759 --> 00:09:20.519 but also the one that captured that moment right. To be able to capture 137 00:09:20.559 --> 00:09:24.279 that moment was powerful as well. We will be right back after a word 138 00:09:24.360 --> 00:09:31.279 from our sponsor. 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We're seeing spokenote stickers used on campuses in some really 143 00:09:48.360 --> 00:09:52.039 interesting ways, such as outreach to prospective students, maybe through acceptance letters, 144 00:09:52.600 --> 00:09:58.279 welcome messages from student ambassadors during the campus visit and orientation, student life applications 145 00:09:58.320 --> 00:10:03.159 like placing about me videos outside of dorm room, even personalized fundraising appeals from 146 00:10:03.159 --> 00:10:09.240 the development office and athletic recruiting videos from coaches. The applications for spoke note 147 00:10:09.279 --> 00:10:13.120 in and out of education are really endless. Try them out today by placing 148 00:10:13.120 --> 00:10:20.919 an order at spokene dot com. Welcome back. Let's rejoin the conversation right 149 00:10:20.960 --> 00:10:24.960 here on the higher ed marketer. And I just want to point out to 150 00:10:24.960 --> 00:10:28.440 our listeners there are several things that Dr Yan just said that I think we've 151 00:10:28.480 --> 00:10:31.840 talked a lot about on the podcast and I write a lot about. It 152 00:10:31.879 --> 00:10:37.480 is the idea of you can do a lot through authenticity, through personalization, 153 00:10:37.679 --> 00:10:41.759 and through using the resources that you have. We all have in our pockets 154 00:10:41.840 --> 00:10:46.159 or in our bags these days. A broadcast you do that's more powerful than 155 00:10:46.200 --> 00:10:50.879 any you know, any commercial network had fifteen years ago. And the fact 156 00:10:50.960 --> 00:10:54.000 that we can use those with a you know, a few little, you 157 00:10:54.039 --> 00:10:58.480 know, extra add ons from Amazon, like a lavier Mike and maybe you 158 00:10:58.519 --> 00:11:01.759 know, some decent lighting that you can just stand by a window. There's 159 00:11:01.799 --> 00:11:03.840 ways to get really powerful videos, and it has more to do with the 160 00:11:03.919 --> 00:11:07.519 content than it has to do with the production value. Shanna and Mary, 161 00:11:07.519 --> 00:11:11.720 I'm guessing you saw a lot of really highly produced videos that didn't communicate the 162 00:11:11.759 --> 00:11:16.080 same amount of emotion. And sometimes I think that's one of the challenges in 163 00:11:16.159 --> 00:11:18.639 high red marketing, is that we get so caught up in the process and 164 00:11:18.639 --> 00:11:22.440 we lose the the authenticity that I think you just described, dr Na, 165 00:11:22.559 --> 00:11:26.919 So congratulations on that. It's the million dollar challenge and the million dollar question 166 00:11:28.000 --> 00:11:31.360 now that everybody's wondering is what are you going to do with a million dollars? 167 00:11:31.120 --> 00:11:33.919 Yeah, and and jokingly, we're gonna go to Disneyland and we're not 168 00:11:33.960 --> 00:11:39.559 gonna do that. It's gonna go to the sense of belonging, right Fancia, 169 00:11:39.639 --> 00:11:43.639 which was kind of the platform we were working on because it's what it's 170 00:11:43.639 --> 00:11:46.960 who we are and the work that we do. We've been working on creating 171 00:11:46.960 --> 00:11:50.320 the sense of belonging since the moment I arrived at the college. We were 172 00:11:50.320 --> 00:11:56.879 a smaller college. The sense of community, familial UM culture was already there. 173 00:11:56.960 --> 00:12:00.519 I just wanted to take it to the next level to include our students 174 00:12:00.759 --> 00:12:03.039 and and that's kind of the work that we're working on and centering, and 175 00:12:03.080 --> 00:12:07.480 so we're looking through to accomplish that through spaces, as you mentioned, kind 176 00:12:07.480 --> 00:12:13.480 of multicultural center is something we're going to invest the money in, UM some 177 00:12:13.559 --> 00:12:16.720 murals around campus that reflect and represent the students that we serve. As I 178 00:12:16.840 --> 00:12:24.559 mentioned Hispanic Latin X pretty close. We want to revamp our website dwell for 179 00:12:24.639 --> 00:12:26.360 a you know, for a better student experience. There's a lot of work 180 00:12:26.360 --> 00:12:30.919 we need to do there as a new college as well. But we also 181 00:12:31.039 --> 00:12:35.919 want to create and host annual events on our campus that bring in the adult 182 00:12:37.159 --> 00:12:41.840 community, right and we're defining adults here twenty plus UM. And because there's 183 00:12:41.840 --> 00:12:45.679 a great opportunity in the state of California, but also in the nation, 184 00:12:46.399 --> 00:12:50.320 we're missing out on this population and we need to bring in UM just you 185 00:12:50.320 --> 00:12:54.360 know, in order to better our community and our society, etcetera. We 186 00:12:54.399 --> 00:12:58.919 need to move people from jobs to careers and we're hoping that you know this 187 00:12:58.000 --> 00:13:03.480 investment and and you know, I'd like to thank Lumina once again for believing 188 00:13:03.480 --> 00:13:05.600 in us, because we want to do that transformational work. We want to 189 00:13:05.639 --> 00:13:11.679 connect with those adult students in our community that maybe came to us left or 190 00:13:11.840 --> 00:13:16.960 didn't think about us, but now see us as a viable option to better 191 00:13:16.000 --> 00:13:20.039 their lives and transform their lives, whether you know, we can help them 192 00:13:20.120 --> 00:13:24.519 or we get out of their way. Because our students in our community they're 193 00:13:24.519 --> 00:13:28.159 resilient right the moment they arrived on our campus. Who knows how many obstacles 194 00:13:28.159 --> 00:13:33.720 they've had to overcome just to to get to our door. So um, 195 00:13:33.759 --> 00:13:37.360 the other thing we want to do is also hire some consultants to that point, 196 00:13:37.639 --> 00:13:41.639 so we can better understand the adult population and map that student experience. 197 00:13:41.960 --> 00:13:46.039 We want to go broader and say what have we not thought about that we 198 00:13:46.120 --> 00:13:48.480 need to be focusing on. So many times people think about branding that it's 199 00:13:48.519 --> 00:13:54.159 just a logo and it's not and and what you just described murals spaces, 200 00:13:56.039 --> 00:14:00.559 sense of belonging. That's all about branding. And I love you guys are 201 00:14:01.120 --> 00:14:05.639 recognizing that you're understanding that it's understanding your audience better. That's that's so exciting. 202 00:14:05.720 --> 00:14:09.559 So congratulations on that. I'm sure that's going to be so exciting to 203 00:14:09.600 --> 00:14:11.840 see that. And and I guess Mary, I'm going to ask you a 204 00:14:11.919 --> 00:14:18.000 question as as madea kind of starts their process with this first. Um uh, 205 00:14:18.200 --> 00:14:22.879 you know grant from the challenge, what's the future for Lumina on this? 206 00:14:22.000 --> 00:14:24.080 I mean, certainly this is I didn't get a chance to ask Dr 207 00:14:24.240 --> 00:14:28.039 Nia, but I'm sure that a lot of people have talked about what's happened 208 00:14:28.080 --> 00:14:30.519 here. I mean, I'm sure there's a few film crews that came out 209 00:14:30.519 --> 00:14:33.639 on campus to talk to you guys about this. So tell me about you 210 00:14:33.720 --> 00:14:35.639 know, what's the future of this and the success that now you see. 211 00:14:37.279 --> 00:14:41.200 Yeah, so we're just getting started. Um it seems like where it seems 212 00:14:41.240 --> 00:14:45.759 like the end, but it's just the beginning because we have um granted the 213 00:14:45.759 --> 00:14:48.279 funds to a Madeira as well as our nine finalists to do the work. 214 00:14:48.559 --> 00:14:52.720 But we're also taking everything that we learned from all those hundreds of applications and 215 00:14:52.759 --> 00:14:56.720 thinking about how can we support the field at large. So We do have 216 00:14:56.799 --> 00:15:00.600 a couple of things that are coming UM coming out and I and leave when 217 00:15:00.600 --> 00:15:03.080 this podcast airs, they will have been recently released. One thing that we 218 00:15:03.200 --> 00:15:07.679 really that came to light I think in this process was the importance of the 219 00:15:07.759 --> 00:15:11.039 websites of our community colleges. And that's something that I think for all of 220 00:15:11.120 --> 00:15:15.919 us we know that UM when we find our information online, but at the 221 00:15:15.960 --> 00:15:18.000 same time, the website tends to be the last thing that we attend to 222 00:15:18.200 --> 00:15:22.120 because it's kind of the bootstraps, you know, effort. So something that 223 00:15:22.159 --> 00:15:26.600 we will be offering our website workshops that will be available to all community colleges 224 00:15:26.639 --> 00:15:31.320 across the country UM. There will be two available and that UM. To 225 00:15:31.399 --> 00:15:33.960 register for those, you can go to Luminu Foundation dot org. Forwards last 226 00:15:35.000 --> 00:15:39.799 challenge, we are partnering with small Box UM to to offer our website workshops, 227 00:15:39.799 --> 00:15:43.879 like I said, for all of our community colleges across the country UM 228 00:15:43.919 --> 00:15:48.200 to really dig into how they can use what they have on hand to really 229 00:15:48.279 --> 00:15:52.879 energize those websites and make them even more appealing to adulders in their community. 230 00:15:52.000 --> 00:15:56.159 We're also partnering with no weed It Consultants to bring some of those lessons that 231 00:15:56.200 --> 00:16:00.360 we learned around with the importance of brand building and how you can start to 232 00:16:00.360 --> 00:16:03.720 operationalize that work. We're bringing that to the field as well. So we 233 00:16:03.720 --> 00:16:07.879 will be offering a Marketing Academy UM from through November through the spring of next 234 00:16:07.960 --> 00:16:12.559 year to community colleges across the country as well. And that's another free UM 235 00:16:12.600 --> 00:16:18.080 offering that will be available, and again a Lumina Foundation dot org forward last 236 00:16:18.159 --> 00:16:22.720 challenge to register. I will say those are one time offerings, so it's 237 00:16:22.720 --> 00:16:26.480 something that we will not be able to offer those recordings. Content is just 238 00:16:26.720 --> 00:16:30.840 that awesome UM for both of those, So I encourage folks if they're available 239 00:16:30.919 --> 00:16:33.720 to make some time and log On'd love to see you. That sounds great, 240 00:16:33.720 --> 00:16:36.360 and I think that's a great resource. I'm a big believer in pressure 241 00:16:36.399 --> 00:16:40.559 professional development and uh AND, so I would will put those links in the 242 00:16:40.639 --> 00:16:44.159 show notes and I'll get those out in the newsletter as well. So well, 243 00:16:44.159 --> 00:16:48.519 this has been such a great uh AND and celebratory conversation. Again, 244 00:16:48.840 --> 00:16:52.960 Dr Nick's congratulations and very excited for for Madera and and Sean and Marritt. 245 00:16:52.960 --> 00:16:56.279 Has been great to have you back on the on the show. I guess 246 00:16:56.279 --> 00:16:59.440 one last question We always end with kind of a practical, pragmatic question. 247 00:16:59.480 --> 00:17:02.519 It's like, well, somebody wanted to go out and do something today this 248 00:17:02.600 --> 00:17:07.440 afternoon to really move the move the higher ed marketing at their institution forward. 249 00:17:07.000 --> 00:17:11.920 Dr Rinia, what what might you suggest, especially whether it's a community college, 250 00:17:11.279 --> 00:17:15.519 a small school, whatever. I mean, you've you've learned a lot 251 00:17:15.519 --> 00:17:18.880 over this this process, So what what might you suggest that somebody do? 252 00:17:18.000 --> 00:17:22.240 From a tip standpoint, this is going to be very much common sense, 253 00:17:22.720 --> 00:17:26.680 I know your audience. But more importantly, and we talked about this, 254 00:17:26.759 --> 00:17:33.119 bart be authentic because people can see it and people can feel it um and 255 00:17:33.119 --> 00:17:36.079 they know whether you're trying to pull a fast one on them or not. 256 00:17:36.599 --> 00:17:41.079 And I think the lesson learned for us here is the authenticity piece came out 257 00:17:41.799 --> 00:17:47.799 and our students internally and externally in terms of the community really saw that. 258 00:17:47.960 --> 00:17:51.559 And so my advice to anyone is just be authentic and the work that you 259 00:17:51.599 --> 00:17:53.880 do. If anybody had any questions or wanted to follow up, obviously, 260 00:17:53.920 --> 00:17:57.920 Sean and Mary you've indicated a Luminu Foundation slash challenge is a good way for 261 00:17:57.960 --> 00:18:02.759 them to reach out to you. Specifically about some of these resources. Dr 262 00:18:02.880 --> 00:18:04.359 Rainny is a good way for them to reach out to you, either LinkedIn 263 00:18:04.440 --> 00:18:07.480 or an email that you might want to suggest. Yeah, LinkedIn is a 264 00:18:07.519 --> 00:18:11.079 good way to get a hold of me, or an email. It's my 265 00:18:11.160 --> 00:18:15.759 first and last name UM at Medetta College dot E d U. Very good 266 00:18:15.759 --> 00:18:18.880 and we'll put that in the notes as well. So it's been such a 267 00:18:18.880 --> 00:18:22.400 pleasure having you all here. Thank you so much for the chance to to 268 00:18:22.480 --> 00:18:26.000 be on the show today and very grateful for it. Thank you, thank 269 00:18:26.000 --> 00:18:30.519 you for having us. The Higher ed Marketer podcast is sponsored by Kaylor Solutions, 270 00:18:30.920 --> 00:18:34.039 an education marketing and branding agency based in Indianapolis. If you want to 271 00:18:34.079 --> 00:18:38.680 listen to more podcasts get resources from today's show, go to Higher ed Marketer 272 00:18:38.799 --> 00:18:42.440 podcast dot com and you can look up this show and the show notes. 273 00:18:42.799 --> 00:18:51.319 Thanks so much you've been listening to the Higher ed Marketer. To ensure that 274 00:18:51.359 --> 00:18:55.440 you never miss an episode, subscribe to the show in your favorite podcast player. 275 00:18:56.319 --> 00:18:59.519 If you're listening with Apple Podcasts, we'd love for you to leave a 276 00:18:59.559 --> 00:19:03.079 quick rate of the show. Simply tap the number of stars you think the 277 00:19:03.119 --> 00:19:04.599 podcast deserves. Until next time,