Welcome to our new website!


Feb. 22, 2022

State of Capital Campaigns: Internet Giving & Micro-Philanthropy

Ever since the internet lowered barriers for fundraising, getting the attention of donors has gotten increasingly harder. Many co…

Episode page
Feb. 15, 2022

The College Tour: A Peek at Schools Across the Country

Many prospective students don't have the resources to travel across the country and tour all of the colleges and universities tha…

Episode page
Feb. 8, 2022

Why You Need a Loan Repayment Assistance Program

To succeed at higher ed marketing, you need to understand the challenges prospective students face. For example, what hurdles do …

Episode page
Feb. 1, 2022

How to Leverage Student-Produced, Authentic Content

Sometimes when marketers get all gung-ho about creating work, especially content that looks “professional,” it can blur the authe…

Episode page
Jan. 25, 2022

The 5 Elements of an Effective Fundraising Case Statement

When creating a fundraising plan for your institution, the very first step is developing your fundraising case for support. Bill …

Episode page
Jan. 18, 2022

Solving For the Right Things in the Right Way: IU Strategies to Retai…

Even at a small college, the risk of becoming siloed is high. At a large school with multiple campuses, it’s crucial to emphasize…

Episode page
Jan. 11, 2022

The Evolution of University Websites: Becoming Adaptable

It’s hard to imagine, but some universities needed convincing before integrating a school website in the 1990s. Fast forward to t…

Episode page
Jan. 4, 2022

How To Win The Loyalty of Your Students w/ Exceptional University Off…

With all universities vying for students, creating value through exceptional experiences and differentiated offerings is the only…

Episode page
Dec. 28, 2021

Finding Donors and a Shrinking Higher Education Market

It’s no secret: The market for higher education is shrinking. And whether that’s a seminary, graduate school, or a small private …

Episode page
Dec. 21, 2021

Staying Ahead of the Next Big Thing in Higher Ed Marketing

There’s always going to be a “next big thing” in higher ed marketing. The important thing to remember is it’s not so much what th…

Episode page
Dec. 14, 2021

Big Data (& How Higher Ed Marketers Can Use It!)

There are thousands of marketers across a variety of industries that are leveraging big data to promote products and services, al…

Episode page
Dec. 7, 2021

The Authenticity of Peer-to-Peer: Influencer Marketing in Higher Ed

Prospective students aren’t as responsive to websites, emails, and mailers as they used to be. These days, younger generations ar…

Episode page
Nov. 30, 2021

Mission-Fit Students: Graduate & Seminary Enrollment Marketing

There’s a degree of simplicity to enrollment marketing in the undergraduate world. The schools have the luxury of buying lists to…

Episode page
Nov. 23, 2021

You Need an App: Why a Website Isn’t Enough

The good news is that you do not need any coding knowledge at all to create a digital place that students have near-constant acce…

Episode page
Nov. 16, 2021

Talk Less, Listen More: The Story Behind the “Heroes Made Here”

When it comes to marketing leadership roles, it pays to speak less and listen more. Anna-Maja Dahlgren , Director of University M…

Episode page
Nov. 9, 2021

How Schools Are Succeeding w/ One-to-One Video & Tik Tok

What’s the best way to garner the attention and interest of Gen Z? It’s communicating with them through the channels and mediums …

Episode page
Nov. 2, 2021

Tribe, Community, Belonging, Trust: Leveraging Peer-to-Peer Connection

Students don’t actually want technology to replace all human connection. What prospects do want is one-to-one relationships with …

Episode page
Oct. 26, 2021

Student Success = Institution Success

Higher education is like marriage. Once you’re hitched, if you stop investing in the relationship, you can’t be surprised if it d…

Episode page
Oct. 12, 2021

How to Improve Your Institution’s Inclusion Marketing

Think about your last webinar (or virtual lecture or virtual campus tour). Did you provide captioning? Did you optimize the capti…

Episode page
Sept. 28, 2021

Small University Presidents: Build Your Social Media Presence

Big universities have the luxury of spending $1M per year only on advertising. For smaller universities, that’s close to a tenth …

Episode page
Sept. 21, 2021

Authenticity: Aligning the Online Message w/ the On-Campus Feel

A university website is often families’ first look into the university itself. If you haven’t updated your website in three, six,…

Episode page
Sept. 14, 2021

Message Creation w/ the Caylor Solutions Team

How do you create upwards of 150 pieces of deliverables for a traditional undergrad campaign designed for enrollment that ranges …

Episode page
Aug. 31, 2021

Video Messages for Engagement w/ Gen Z Students & Families

We all have an internet connection with several high quality cameras within arm’s reach. The only thing keeping us from sending v…

Episode page
Aug. 24, 2021

Be Like Disney: Reimagining Campus Visits w/ Dr. Tony Turner

Disney is renowned for creating a magical experience for each and every guest. Institutions who focus on creating a unique VIP ex…

Episode page