Oct. 18, 2022

The Million Dollar Question: Our Aspirational Branding Follow-Up

A few months ago, we spoke with Shauna Davis and Mary Laphen Pope from the Lumina Foundation . They provided an overview of their Million Dollar Community College Challenge and explained why assisting community colleges with ...

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Oct. 11, 2022

Video QR Codes: Sticky Notes for the TikTok Generation

QR codes have made a furious comeback in business circuits over the last couple of years. The folks at spokenote saw a unique opportunity for marketers: embed QR codes with personalized videos for a targeted audience. We spok...

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Oct. 4, 2022

The Problem With University Rankings

University rankings play a big part in where a prospective student chooses to go to school, but most rankings focus on prestige and what other peers of institutions think of each other rather than the influence the university...

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Sept. 27, 2022

Saving Face and Doing Campus Photography Right

Many marketers struggle to keep track of photo and video assets on campus, but with the proper techniques, you can implement a campus photography program that can enhance the experience of your university. Cindi Farmer is the...

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Sept. 20, 2022

Purpose Driven Marketing Through Brand Storytelling

The most important part of storytelling in higher education is creating stories where students can easily insert themselves and be an active participant. Chad Wilson is the Vice President and Executive Creative Director of Ma...

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Sept. 13, 2022

Making the Case for a Liberal Arts Education

The liberal arts education has evolved. Students not only need skills developed from classic education subjects for career readiness but also to be able to continuously adjust as the world around them changes. They need the a...

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Sept. 6, 2022

How To Market a University with Teresa Flannery

While there are common elements across marketing (the 4 P’s), higher education marketing presents some unique challenges with the diversity of audiences, the buying cycle, and the customer journey. Today we welcome Teresa Fla...

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Aug. 30, 2022

The Future of PPC in Higher Ed Marketing

Since the pandemic, many higher ed marketers have gone to pay-per-click ads to generate leads. In the near future, Google is changing its cookie-based metrics andthe playing field will change significantly. Today’s guests ha...

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Aug. 23, 2022

Increasing Outcomes for Higher Ed Leaders Through Radical Collaborati…

Businesses and organizations lose the most impact and productivity by not working together. The same goes for higher education. To solve big problems, you must be able to cooperate with others. Dr. Michael Horowitz is the Pre...

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Aug. 16, 2022

Best Practices for PPC in Higher Ed Marketing

Many higher ed marketers are curious about paid media and PPC (Pay Per Click) and how to use it effectively. Today we talk with Matt Wszolek , the Senior Executive of Marketing & Media at the University of Illinois at …

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Aug. 9, 2022

Why Marketers Should Always Start With Why

The only way to truly impact is to align particular strategies with particular audiences. To continue pushing the needle forward as marketers, we must think strategically about why we do what we do. Chris Bender , the Assista...

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Aug. 2, 2022

Marketing Principles That Translate Across All Industries

As marketers, we cannot be short-order cooks just serving up dishes, but chefs who figure out what the consumer wants and create a meal. Kymm Bartlett Martinez is the Chief Marketing Officer at the American Cancer Society . B...

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July 26, 2022

Effectively Utilizing Your Website To Market Your College

People often look at websites from just a technical or aesthetic point of view but overlook how a website can be an excellent marketing tool to help shape communications and marketing goals. Joshua Charles , the Director of W...

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July 19, 2022

The Key to Successful Content Marketing

The goal is not to be good at social media; the goal is to be better in Higher Ed because of social media. Jay Bear , founder of Convince & Convert , a content marketing consulting and social media strategy …

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July 12, 2022

How to Amplify Your Students' Voice for Success

If there was ever an episode to give you a roadmap to success in higher education, it's this one. Kathy Payne, VP for Enrollment Management, and Kathy Howell , Associate VP for Marketing Communications at Delaware Valley Univ...

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July 5, 2022

Greater Engagement in Higher Ed Through Virtual Events

Since the pandemic began, we have had to adapt to a new online environment, but platforms like Zoom and Microsoft teams aren’t giving us the human touch that we need. Remo is an interactive virtual event platform that empower...

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June 28, 2022

The relationship between Athletics and college enrollment

It’s no secret that college athletics can play a role in deciding where a student will go to college. All across the country universities use different marketing strategies based on their athletic programs to help increase th...

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June 21, 2022

Live Chat: Creating Better Accessibility for Greater Outcomes

In higher ed marketing, it is important to stand out from everyone else and create a sense of belonging for prospective students. One of the best technological tools for accomplishing this are live chat systems. In this episo...

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June 14, 2022

From the Ground Up: Building a Medical School With Community in Mind

How do you market a school that is in the process of being built? Know your mission. In this episode, Dr. Michael Rice details his next exciting opportunity: Director of Admissions at the Osteopathic Medical School at Duquesn...

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June 7, 2022

Aspirational Branding: What Makes Your Community College Exceptional

Community colleges often operate with limited resources. This can result in prospective students not knowing that there is an affordable and accessible path to higher education within their community. In this episode, Shauna ...

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May 31, 2022

Collaborative Conversations Create Creative Solutions

Higher ed marketing is a constantly evolving industry. From the early days of MySpace to connecting with prospects on WhatsApp today, the need for continuous learning is paramount. In this episode, Stephanie Geyer , Director ...

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May 24, 2022

Being Competitive With Bold Marketing

A small liberal arts college education comes with many benefits, but most also come with an expensive price tag. Does it have to be that way? In this episode, Dr. Scott Feller , President at Wabash College , shares how …

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May 17, 2022

Fluid Communications Build Better Relationships

Since the beginning of the COVID-19 pandemic, international student applications have more than tripled, but the way to market to international students has significantly changed. In this episode, Christian DiGregorio , Direc...

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May 10, 2022

The Steep Cost of Disregarding Transparency in Tuition

We talk with a lot of guests about college admissions from the higher ed perspective, but what can we learn from having the conversation from a secondary school angle? In this episode, Chris Cleveland , Principal at Wesleyan ...

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