A few months ago, we spoke with Shauna Davis and Mary Laphen Pope from the Lumina Foundation . They provided an overview of their Million Dollar Community College Challenge and explained why assisting community colleges with ...
QR codes have made a furious comeback in business circuits over the last couple of years. The folks at spokenote saw a unique opportunity for marketers: embed QR codes with personalized videos for a targeted audience. We spok...
University rankings play a big part in where a prospective student chooses to go to school, but most rankings focus on prestige and what other peers of institutions think of each other rather than the influence the university...
Many marketers struggle to keep track of photo and video assets on campus, but with the proper techniques, you can implement a campus photography program that can enhance the experience of your university. Cindi Farmer is the...
The most important part of storytelling in higher education is creating stories where students can easily insert themselves and be an active participant. Chad Wilson is the Vice President and Executive Creative Director of Ma...
The liberal arts education has evolved. Students not only need skills developed from classic education subjects for career readiness but also to be able to continuously adjust as the world around them changes. They need the a...
While there are common elements across marketing (the 4 P’s), higher education marketing presents some unique challenges with the diversity of audiences, the buying cycle, and the customer journey. Today we welcome Teresa Fla...
Since the pandemic, many higher ed marketers have gone to pay-per-click ads to generate leads. In the near future, Google is changing its cookie-based metrics andthe playing field will change significantly. Today’s guests ha...
Businesses and organizations lose the most impact and productivity by not working together. The same goes for higher education. To solve big problems, you must be able to cooperate with others. Dr. Michael Horowitz is the Pre...
Many higher ed marketers are curious about paid media and PPC (Pay Per Click) and how to use it effectively. Today we talk with Matt Wszolek , the Senior Executive of Marketing & Media at the University of Illinois at …
The only way to truly impact is to align particular strategies with particular audiences. To continue pushing the needle forward as marketers, we must think strategically about why we do what we do. Chris Bender , the Assista...
As marketers, we cannot be short-order cooks just serving up dishes, but chefs who figure out what the consumer wants and create a meal. Kymm Bartlett Martinez is the Chief Marketing Officer at the American Cancer Society . B...
People often look at websites from just a technical or aesthetic point of view but overlook how a website can be an excellent marketing tool to help shape communications and marketing goals. Joshua Charles , the Director of W...
The goal is not to be good at social media; the goal is to be better in Higher Ed because of social media. Jay Bear , founder of Convince & Convert , a content marketing consulting and social media strategy …
If there was ever an episode to give you a roadmap to success in higher education, it's this one. Kathy Payne, VP for Enrollment Management, and Kathy Howell , Associate VP for Marketing Communications at Delaware Valley Univ...
Since the pandemic began, we have had to adapt to a new online environment, but platforms like Zoom and Microsoft teams aren’t giving us the human touch that we need. Remo is an interactive virtual event platform that empower...
It’s no secret that college athletics can play a role in deciding where a student will go to college. All across the country universities use different marketing strategies based on their athletic programs to help increase th...
In higher ed marketing, it is important to stand out from everyone else and create a sense of belonging for prospective students. One of the best technological tools for accomplishing this are live chat systems. In this episo...
How do you market a school that is in the process of being built? Know your mission. In this episode, Dr. Michael Rice details his next exciting opportunity: Director of Admissions at the Osteopathic Medical School at Duquesn...
Community colleges often operate with limited resources. This can result in prospective students not knowing that there is an affordable and accessible path to higher education within their community. In this episode, Shauna ...
Higher ed marketing is a constantly evolving industry. From the early days of MySpace to connecting with prospects on WhatsApp today, the need for continuous learning is paramount. In this episode, Stephanie Geyer , Director ...
A small liberal arts college education comes with many benefits, but most also come with an expensive price tag. Does it have to be that way? In this episode, Dr. Scott Feller , President at Wabash College , shares how …
Since the beginning of the COVID-19 pandemic, international student applications have more than tripled, but the way to market to international students has significantly changed. In this episode, Christian DiGregorio , Direc...
We talk with a lot of guests about college admissions from the higher ed perspective, but what can we learn from having the conversation from a secondary school angle? In this episode, Chris Cleveland , Principal at Wesleyan ...