June 14, 2022

From the Ground Up: Building a Medical School With Community in Mind

How do you market a school that is in the process of being built? Know your mission. In this episode, Dr. Michael Rice details hi…

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June 7, 2022

Aspirational Branding: What Makes Your Community College Exceptional

Community colleges often operate with limited resources. This can result in prospective students not knowing that there is an aff…

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May 31, 2022

Collaborative Conversations Create Creative Solutions

Higher ed marketing is a constantly evolving industry. From the early days of MySpace to connecting with prospects on WhatsApp to…

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May 24, 2022

Being Competitive With Bold Marketing

A small liberal arts college education comes with many benefits, but most also come with an expensive price tag. Does it have to …

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May 17, 2022

Fluid Communications Build Better Relationships

Since the beginning of the COVID-19 pandemic, international student applications have more than tripled, but the way to market to…

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May 10, 2022

The Steep Cost of Disregarding Transparency in Tuition

We talk with a lot of guests about college admissions from the higher ed perspective, but what can we learn from having the conve…

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May 3, 2022

Supporting Individual Success Through Community

Student retention and graduation rates are common concerns in higher education. How do we improve the experiences of students, th…

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April 26, 2022

Diversify Classrooms Through Authentic Messaging

Finding your perfect prospective student will increase your enrollment numbers. How do you find your perfect student? In this epi…

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April 19, 2022

One-of-a-Kind: Marketing the Uniqueness of Your School

What sets your school apart from others? It’s a useful thing to know. You can devise a powerful marketing strategy if you embrace…

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April 12, 2022

Leadership Lessons: Clarify Vision & Tell Authentic Stories

An essential part of a leader’s job is setting a grand vision for the organization and imbuing its people with a shared purpose. …

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April 5, 2022

Social Media Strategies: How to Go Viral Like an Influencer

What do you do when your family has a combined height of nearly 36 feet? You become social media superstars. That’s the journey o…

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March 29, 2022

Bridging the Gap Between Higher Ed & High Schools in Disadvantaged Ar…

College access is an issue in this country. Many potential students simply don't believe higher education is within reach. It’s t…

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March 22, 2022

Ending Departmental Silos & Focusing on Mission Fit

Our guest, Philip Dearborn , has spent over 25 years in biblical higher education serving in a wide array of roles—from student r…

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March 15, 2022

Proving the Value of Higher Education by Marketing Outcomes

The perceived value of higher education has declined in the last few years. It might seem like it’s simply an issue of cost, but …

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March 8, 2022

Confronting the “H-Bomb”: The Truth About Managing a Popular Brand

When Brian Kenny tells people he’s the Chief Marketing and Communications Officer for Harvard Business School , they often say, “…

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March 1, 2022

Connecting w/ Gen Z via Customized Community

The potential for getting roasted by Gen Z is high if you aren’t adapting to the new expectations for higher education. Facebook …

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Feb. 22, 2022

State of Capital Campaigns: Internet Giving & Micro-Philanthropy

Ever since the internet lowered barriers for fundraising, getting the attention of donors has gotten increasingly harder. Many co…

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Feb. 15, 2022

The College Tour: A Peek at Schools Across the Country

Many prospective students don't have the resources to travel across the country and tour all of the colleges and universities tha…

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Feb. 8, 2022

Why You Need a Loan Repayment Assistance Program

To succeed at higher ed marketing, you need to understand the challenges prospective students face. For example, what hurdles do …

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Feb. 1, 2022

How to Leverage Student-Produced, Authentic Content

Sometimes when marketers get all gung-ho about creating work, especially content that looks “professional,” it can blur the authe…

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Jan. 25, 2022

The 5 Elements of an Effective Fundraising Case Statement

When creating a fundraising plan for your institution, the very first step is developing your fundraising case for support. Bill …

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Jan. 18, 2022

Solving For the Right Things in the Right Way: IU Strategies to Retai…

Even at a small college, the risk of becoming siloed is high. At a large school with multiple campuses, it’s crucial to emphasize…

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Jan. 11, 2022

The Evolution of University Websites: Becoming Adaptable

It’s hard to imagine, but some universities needed convincing before integrating a school website in the 1990s. Fast forward to t…

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Jan. 4, 2022

How To Win The Loyalty of Your Students w/ Exceptional University Off…

With all universities vying for students, creating value through exceptional experiences and differentiated offerings is the only…

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