Is your college or university's content engine struggling to chug down the track? Do you often find yourself scrambling to find where your next piece of marketable content will come from? It’s time to utilize what's right in front of …
Step right up as we unpack the U.S World News College & University Rankings. There’s methodology, there’s branding, but how does it all work together, and what other factors affect your school’s ranking? We’re talking to Adam Stoltz (https://www....
Higher education is not one size fits all. Markers need to wade into the data and demographics and focus on creating an intentional message for their target audience. That’s why we’re talking to Shane Baglini (https://www.linkedin.com/in/shanebaglini/...
Authenticity has taken a front seat in higher ed marketing. Branding your institution authentically is a big key to success, and it starts with improving the employee experience. That’s why we’re talking to Eddie Francis (https://www.linkedin.com/in/...
Marketing in Higher Education is evolving more rapidly than ever. If we sit around and watch the innovations fly by, we might be out of the game before we know it. It’s key to ensure that when the right piece …
Batter up! With the 2023 World Series just around the corner, we’re celebrating an all-star roster of The Higher Ed Marketer interviews. From CMOs to school presidents, we’ve had the privilege to talk to some of the most brilliant minds …
When it comes to alumni communications, print isn't dead yet. In fact, many alumni who are express great interest in receiving printed content. When done the right way, print not only provides a great ROI but also helps higher ed …
The market for public-facing generative AI tools has exploded since ChatGPT’s launch in November of 2022. And lots of higher ed institutions are still trying to wrap their heads around AI’s potential, for better or worse. But the truth is …
Like a lot of higher ed departments, international student marketing has been on a rollercoaster since the pandemic. And while other global players like Canada and India are excelling in international recruitment, the US is falling behind. But Mary C...
When It comes to building trust by empowering teams to take ownership, higher ed leaders must communicate frequently and not be afraid to push boundaries. Today, we're joined by the Senior Director of Enrollment Marketing at Baylor University (https:/...
For any number of reasons, higher ed institutions can sometimes get caught up in a branding dilemma. And it’s often up to their marketing departments to reshape — or rediscover — the magic behind their school’s messaging. Such was the …
Are you setting the teams at your university or organization up for success? How are you supporting your colleagues to ensure that they are at the top of their game at all times? It all starts with being intentional, getting …
“Data silos” have been at the top of the buzzword pile for a few years now. But the truth is that many higher ed enrollment and marketing departments still don’t quite get each others’ roles. Michael Doran (https://www.linkedin.com/in/mjdoran/), CRM I...
In this episode, we are joined by the Director of Content and Strategy Assessment at the University of Rochester (https://rochester.edu/), Brian Piper (https://www.linkedin.com/in/brianwpiper/). Not only do we get an inside look at his approach and st...
Higher ed marketers sometimes forget that they’re not merely engaging with prospective students. They’re selling their brand’s value proposition to future alumni. That’s why Ellen Johnson (https://www.linkedin.com/in/ellenvjohnson/), Vice President Fo...
Jenny Petty (https://www.linkedin.com/in/jennydurnanpetty/), Vice President of Marketing Communications at the University of Montana (https://www.umt.edu/), had a tall order to fill when she arrived at the school in 2021. After nearly a decade of decli...
Many college and university admissions offices are so focused on farming applications that they forget that students want to feel a connection with their school. As Liz Rainwater (https://www.linkedin.com/in/lizrainwater/), Director of Admission Marke...
Higher ed creative teams have seen incredible changes since Covid, for better or worse. We saw a shift that included a greater appreciation for work-life balance for employees, but is there a point when leadership’s focus on caretaking hurts more …
As digital marketing channels continue to elevate new ways of promoting user-generated content, higher ed marketers have to continue identifying emotional stories that will speak to their target audience. That’s because prospective students want to fe...
A practical SEO strategy is critical to keeping your school’s enrollment website. But how can you know when to invest in pay-per-click ads versus the long content game? Guus Goorts (https://www.linkedin.com/in/guusgoorts/), Founder of DutchMarketer.co...
Guy Kawasaki (https://www.linkedin.com/in/guykawasaki/) has been a marketing icon since his early days with Apple spreading the word of a product that’s now synonymous with personal computing, Macintosh. Today, the best-selling author and host of the R...
Drone shows are much more than pretty lights in the night sky. Through curated storyboarding and other audiosensory elements, these innovative spectacles can bring communities together by painting a larger story. After Joy Fulkerson (https://www.linke...
As a veteran of the newspaper business, Jaime Hunt (https://www.linkedin.com/in/jaimehunt/), Vice President for University Communications and CMO at Old Dominion University (https://www.odu.edu/), has seen firsthand how resisting change can destroy ind...
When evaluating a school’s content marketing system (CMS), it’s easy for higher ed marketers to get tunnel vision when defining their target audience. But as Kat Liendgens (https://www.linkedin.com/in/katliendgens/), CEO of Hannon Hill (https://www.han...