Tugging the Heartstrings with Emotive Storytelling

WEBVTT 1 00:00:02.919 --> 00:00:07.280 You're listening to the Higher Ed Marketer, a podcast geared towards marketing professionals in 2 00:00:07.360 --> 00:00:12.480 higher education. This show will tackle all sorts of questions related to student recruitment, 3 00:00:12.720 --> 00:00:16.359 donor relations, marketing trends, new technologies, and so much more. 4 00:00:17.079 --> 00:00:21.480 If you're looking for conversations centered around where the industry is going, this podcast 5 00:00:21.559 --> 00:00:31.320 is for you. Let's get into the show. Welcome to the Hybrid Marketer 6 00:00:31.440 --> 00:00:36.640 Podcast. I'm Troy Singer here with Bart Taylor. Today we're talking to Terry 7 00:00:36.759 --> 00:00:43.240 Hughes Lazell. She's the communications director at the Michigan State University College of Osteopathic 8 00:00:43.359 --> 00:00:49.799 Medicine, and today the conversation revolves around marketing to the best of the best, 9 00:00:50.479 --> 00:00:57.520 and for Michigan State University, they have a problem of having lots of 10 00:00:57.560 --> 00:01:03.280 applications but then finding the best mission fit students and marketing to them. And 11 00:01:03.280 --> 00:01:07.879 this is where our conversation picks up with Terry. Yeah, it's a really 12 00:01:07.879 --> 00:01:11.079 good conversation. And I think that you know, depending on your school, 13 00:01:11.680 --> 00:01:15.879 you might be in the same place they are, or you might be aspiring 14 00:01:15.879 --> 00:01:18.959 to be in that place in a few years, depending on where your enrollment 15 00:01:19.000 --> 00:01:22.680 numbers are. But I think that the the ideas that you know. Isn't 16 00:01:22.680 --> 00:01:25.200 it great to be able to pick and choose the best of the best for 17 00:01:25.239 --> 00:01:27.840 your class as you come in. And that's pretty typical a lot of times 18 00:01:27.840 --> 00:01:30.439 with some with some medical schools, And so we'll talk a little bit about 19 00:01:30.480 --> 00:01:34.879 that. But Terry has a lot of really good ideas, and she has 20 00:01:34.959 --> 00:01:40.519 some really good stories and and some good perspectives on storytelling. Here's our conversation 21 00:01:40.599 --> 00:01:47.959 with Terry. Terry, we usually start our conversations with our guests by asking 22 00:01:48.000 --> 00:01:53.280 them to share something that they've learned recently that is either interesting or unique. 23 00:01:53.439 --> 00:01:57.760 So is there something that you can share with us to get our conversation started 24 00:01:57.799 --> 00:02:02.079 today. A few months after I started here, I was working on a 25 00:02:02.120 --> 00:02:07.239 piece on a new endowed chair in honor of one of our professors, Dr 26 00:02:07.359 --> 00:02:14.719 Terry Taylor. She is a dio dr rostopathic medicine and works in Malawi studying 27 00:02:14.759 --> 00:02:20.000 malaria and trying to help rid the world of this disease. And so this 28 00:02:20.120 --> 00:02:23.759 endowed professorship brought me to a conversation with her, and somebody mentioned Dr Ken 29 00:02:23.759 --> 00:02:28.680 Taylor, her father. He is He was my family physician In fact, 30 00:02:28.719 --> 00:02:31.319 the last time I saw him, I was a sophomore in college and was 31 00:02:31.360 --> 00:02:34.800 a great guy. So, you know, it just shows you how small 32 00:02:34.800 --> 00:02:38.560 of a world it is and how we end up together in many unique ways. 33 00:02:38.439 --> 00:02:44.280 That is wonderful. And now that you are the communications director of a 34 00:02:44.319 --> 00:02:50.639 College of Osteopathic Medicine, if you could tell us a little bit about and 35 00:02:50.840 --> 00:02:55.919 that's used college and how you got there. Sure well, m s U 36 00:02:57.120 --> 00:03:00.319 is my alma mater, so I'm very happy to be here and representing my 37 00:03:00.520 --> 00:03:07.719 university. I was working in the Division of Student Affairs and Services and then 38 00:03:07.919 --> 00:03:13.599 transitioned to to this role UM in March. I have a background in journalism 39 00:03:13.759 --> 00:03:15.520 and I have a background in health, and it just seemed like a good 40 00:03:15.520 --> 00:03:19.639 fit and a good time. So I've learned a lot about the college in 41 00:03:19.680 --> 00:03:23.840 the short time i'm here. There's fantastic people in this college, UM, 42 00:03:23.919 --> 00:03:27.840 And so a little bit of the history is back in Michigan. In nineteen 43 00:03:27.840 --> 00:03:31.919 sixty four, group of osteopathic physicians, along with the Michigan Association of Osteopathic 44 00:03:31.960 --> 00:03:38.599 Physicians and Surgeons, successfully obtained a charter to establish an osteopathic medical college in 45 00:03:38.680 --> 00:03:44.159 Michigan. It started originally as the Michigan College of Osteopathic Medicine in Pontiac, 46 00:03:44.599 --> 00:03:49.280 and it admitted its first students in nineteen sixty nine. But that same year, 47 00:03:49.319 --> 00:03:53.879 the state legislator enacted an act that required a school of Osteopathic Medicine to 48 00:03:53.919 --> 00:03:58.520 be located at an existing campus, a or a state university that already had 49 00:03:58.599 --> 00:04:01.960 a college of medicine, And so the college charter was transferred to the board 50 00:04:02.080 --> 00:04:06.479 of Trustees at Michigan State, and then the college was relocated here and East 51 00:04:06.560 --> 00:04:12.439 Lansing at our East Lansing campus in nineteen seventy one, and it became the 52 00:04:12.479 --> 00:04:18.560 Michigan State University College of Osteopathic Medicine. So our dean din Al Muftano likes 53 00:04:18.600 --> 00:04:24.120 to say, we're Michigan's medical school, and we're the and we are the 54 00:04:24.199 --> 00:04:27.160 largest medical school in the state. So I do like to brag about that 55 00:04:27.199 --> 00:04:30.839 just a dad. Well, that's great, and that's that's a great history 56 00:04:30.920 --> 00:04:32.720 kind of setting everything up. And I think one of the things that I'm 57 00:04:32.759 --> 00:04:35.639 fascinated to kind of talk through a little bit more is just the idea of 58 00:04:36.160 --> 00:04:39.920 how to market you know, one of the best of the best, I 59 00:04:39.959 --> 00:04:44.920 mean Certainly, Michigan State University is recognized as one of the top schools in 60 00:04:44.920 --> 00:04:48.240 the nation, and certainly the Osteopathic School of Medicine is a big part of 61 00:04:48.279 --> 00:04:50.639 that. So tell me a little bit about that, because I mean, 62 00:04:50.720 --> 00:04:55.519 certainly, I'm guessing that you know a lot of schools. You know, 63 00:04:55.560 --> 00:04:58.160 we have a lot of different size schools that that are on the podcast, 64 00:04:58.199 --> 00:05:01.279 everything from you know, tiny schools a hundred and fifty to three hundred students 65 00:05:01.439 --> 00:05:05.319 listen to this all the way up to you know, big colleges like Michigan 66 00:05:05.399 --> 00:05:10.439 State. UM. Some schools are struggling with their high ed marketing to actually 67 00:05:10.480 --> 00:05:15.439 get enough applicants to actually fill their class. Sometimes, though at least my 68 00:05:15.480 --> 00:05:18.399 experience with different schools of medicine, that's not necessarily the case because a lot 69 00:05:18.439 --> 00:05:21.360 of times there's more applicants than spots in the class. Tell me a little 70 00:05:21.360 --> 00:05:26.879 bit about Michigan States College of Osteopathic Medicine. So a couple of things make 71 00:05:27.000 --> 00:05:31.040 us unique in the College of Osteopathic Medicine arena. UM. We're we're in 72 00:05:31.040 --> 00:05:34.160 the Big Ten. We're the only College of Osteopathic Medicine in the Big Ten, 73 00:05:34.519 --> 00:05:39.920 and we're part of a public medical school UM, and we're part of 74 00:05:39.920 --> 00:05:43.839 a major research university just like you said, so that that does kind of 75 00:05:43.879 --> 00:05:47.839 set us apart. And like all DO colleges and all m D colleges, 76 00:05:47.839 --> 00:05:54.199 we compete against all medical schools for students. One of the unique things we 77 00:05:54.279 --> 00:05:59.560 have here were I think one of a handful of do programs that have both 78 00:05:59.560 --> 00:06:03.160 a D one PhD program. So if people research doctors, people who plan 79 00:06:03.319 --> 00:06:09.519 that type of career are interested, that's something we can also offer. We 80 00:06:09.600 --> 00:06:15.199 have three sites for our for our college, so we are at the m 81 00:06:15.279 --> 00:06:18.199 s U East Lansing campus, but we also have a site at the Detroit 82 00:06:18.279 --> 00:06:24.560 Medical Center in Detroit and the McComb University Center in Macomb County, and so 83 00:06:24.839 --> 00:06:30.800 Southeast Michigan UM offers us an opportunity for students to see different things and participate 84 00:06:30.800 --> 00:06:34.439 in different ways. But we're very much one college, and so we try 85 00:06:34.480 --> 00:06:39.560 to make students feel that no matter where you are, you're part of of 86 00:06:39.600 --> 00:06:44.120 this one college and this one huge network. And so one of the interesting 87 00:06:44.160 --> 00:06:47.040 things I think for us is we have a several programs, but one thing 88 00:06:47.160 --> 00:06:54.439 that students are interested in is it is getting some hands on UM experience as 89 00:06:54.480 --> 00:06:58.079 early as possible, and first and second year students here can do that. 90 00:06:58.120 --> 00:07:02.639 We have several programs UM that that they can get involved in, includes our 91 00:07:02.720 --> 00:07:10.040 street medicine program Whereat. Each one of our locations, students with faculty advisors 92 00:07:10.480 --> 00:07:15.560 go out and meet people where they are and and actually learn about them, 93 00:07:16.000 --> 00:07:19.839 put hands on, you know, become their physicians in some cases try and 94 00:07:19.879 --> 00:07:24.920 also become the bridge to other services that these people may need. So for 95 00:07:25.000 --> 00:07:30.319 our students, it's a wonderful opportunity to really get to know patients and how 96 00:07:30.360 --> 00:07:35.759 to serve them because the DEO profession has that look of it's about the patient, 97 00:07:36.600 --> 00:07:41.759 not the illness. We treat the illness, but we are always looking 98 00:07:41.800 --> 00:07:45.759 and focused on the patient. It seems like the idea of having such a 99 00:07:46.040 --> 00:07:49.759 such an amazing program but also having those unique programs like in Detroit and like 100 00:07:49.800 --> 00:07:53.120 the street medicine and some of the other things. And we'll get into maybe 101 00:07:53.120 --> 00:07:56.439 some stories about that in a moment. But I'm just curious too, because 102 00:07:56.439 --> 00:08:00.680 I mean, you know, you've got an opportunity to market to a lot 103 00:08:00.720 --> 00:08:03.639 of students that might be really good mission fits. I think that you had 104 00:08:03.680 --> 00:08:05.959 told me earlier. You've got to You've got a class that you can take 105 00:08:07.000 --> 00:08:11.920 in of three hundred, how many applications do you typically get on that typically 106 00:08:11.000 --> 00:08:16.920 we're um somewhere between seven and eight thousand applications. Wow, that's that's really 107 00:08:18.000 --> 00:08:22.639 incredible. So there's seven to eight thousand students that probably would I self identify 108 00:08:22.680 --> 00:08:26.079 as mission fit because they've they've picked your program and they said, hey, 109 00:08:26.120 --> 00:08:28.759 this this might fit me a little bit, and and you know, this 110 00:08:28.800 --> 00:08:31.799 is this is kind of where I want to go. And maybe as you 111 00:08:31.840 --> 00:08:37.000 are marketing the opportunities with street medicine, and I think you had said that 112 00:08:37.039 --> 00:08:39.879 you even get a chance to do that as a first or second year medical 113 00:08:39.919 --> 00:08:43.039 student, which is amazing. Why don't you tell you tease that out a 114 00:08:43.039 --> 00:08:46.120 little bit more and tell me a little bit about how all of that place 115 00:08:46.240 --> 00:08:50.720 together in the way that you put the marketing together. Well, so for 116 00:08:50.559 --> 00:08:56.679 and it's not just street medicine, we have so many community integrated medicine programs. 117 00:08:58.480 --> 00:09:01.759 See i AM is one of those worst dents can have that opportunity to 118 00:09:01.799 --> 00:09:07.240 serve in communities. In other ways, there's the sports Osteopathic Manipulative Treatment program 119 00:09:07.440 --> 00:09:13.120 in the in the Student Osteopathic Manipulative Medicine Programs Clinic, so that they all 120 00:09:13.159 --> 00:09:20.039 have opportunities to join these as well as some of our global opportunities to serve 121 00:09:20.679 --> 00:09:26.919 people who do not have access to regular medical care. So there's plenty of 122 00:09:26.960 --> 00:09:33.279 opportunity for students to get hands on learning, but also to expand their volunteering 123 00:09:33.840 --> 00:09:39.200 that they've probably done before. That the students with a rich history of service 124 00:09:39.559 --> 00:09:43.000 really fit well with our college, and so those are some of the things 125 00:09:43.000 --> 00:09:48.240 that we do and and and do market to that because that's really a fit 126 00:09:48.320 --> 00:09:52.600 for us and a fit for the profession. 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We're seeing spokenotes stickers used on campuses 132 00:10:16.480 --> 00:10:20.679 in some really interesting ways, such as outreach to prospective students, maybe through 133 00:10:20.720 --> 00:10:26.879 acceptance letters, welcome messages from student ambassadors during the campus visit and orientation, 134 00:10:26.759 --> 00:10:31.840 student life applications like placing about me videos outside of dorm room, even personalized 135 00:10:31.879 --> 00:10:37.279 fundraising appeals from the development office and athletic recruiting videos from coaches. The applications 136 00:10:37.279 --> 00:10:41.399 for SPOKENOE in and out of education are really endless. Try them out today 137 00:10:41.440 --> 00:10:50.919 by placing an order at spokenote dot com. Welcome back. Let's rejoin the 138 00:10:50.919 --> 00:10:54.840 conversation right here on the higher ed marketer. As I think about that, 139 00:10:54.879 --> 00:10:58.440 I know a lot of graduate schools and and you know, professional schools are 140 00:10:58.480 --> 00:11:01.360 listening, and you know, everybody has the GMAD and all kinds of things, 141 00:11:01.399 --> 00:11:05.679 and I know with medical schools it's the MCAT. How do I mean, 142 00:11:05.799 --> 00:11:09.200 certainly that's where a lot of school a lot of schools are are recruiting 143 00:11:09.240 --> 00:11:11.679 from the m CAT lists and things like that. But help me understand a 144 00:11:11.720 --> 00:11:16.159 little bit about what are the watering holes that you are actually going to find 145 00:11:16.159 --> 00:11:20.360 those mission fits, service oriented do students that are interested in that? I 146 00:11:20.360 --> 00:11:24.320 mean, but I'm curious because I mean that's one of the challenges that I 147 00:11:24.360 --> 00:11:26.799 talked to a lot of schools about whether it's a professional you know, graduates 148 00:11:26.879 --> 00:11:31.559 level, or even if it's a faith based school. It's like you've really 149 00:11:31.559 --> 00:11:35.399 got to go where the watering holes of your prospective students are. And with 150 00:11:35.440 --> 00:11:41.519 Generation Z, that's sometimes hard to figure out. Yeah, I think really 151 00:11:41.879 --> 00:11:45.480 they kind of come to us and then we we feel figure that out in 152 00:11:45.559 --> 00:11:48.600 the our admissions team obviously, and in the others that help with that in 153 00:11:48.639 --> 00:11:54.480 the interview process and and get a feel for that student and what they want 154 00:11:54.519 --> 00:11:58.879 to do with their medical career and what they have been doing prior to that 155 00:12:00.000 --> 00:12:03.679 at and we also have several pre college programs so that UM we are working 156 00:12:03.679 --> 00:12:09.120 with high school students so that they can get a little bit of a taste 157 00:12:09.159 --> 00:12:13.960 of what osteopathic medicine is in some summer programs, in some high school programs, 158 00:12:15.399 --> 00:12:20.720 and then we also have programs for undergrads when they come here that UM 159 00:12:22.480 --> 00:12:28.159 can get them a little bit more uh experience, that knowledge of program. 160 00:12:28.519 --> 00:12:31.559 I think that's so exciting because I've I've heard a lot of different schools talk 161 00:12:31.600 --> 00:12:35.759 about the importance of getting especially younger students on their campuses, and I love 162 00:12:35.759 --> 00:12:39.200 the fact that you guys are doing that from a from a College of Medicine 163 00:12:39.200 --> 00:12:43.080 standpoint, in the fact that you know statistics show us that the more students 164 00:12:43.080 --> 00:12:45.919 are on campus, you know, everybody says, boy, if we can 165 00:12:45.919 --> 00:12:48.360 get them to campus visit, you know, they'll come. And that's that's 166 00:12:48.360 --> 00:12:50.399 a traditional, you know, traditional undergrad line that you hear a lot. 167 00:12:50.440 --> 00:12:54.679 But but I love the fact that you guys are even doing that with with 168 00:12:54.759 --> 00:12:58.399 the professional and the graduate level of courses. I think that's a that's a 169 00:12:58.440 --> 00:13:01.840 brilliant move on that as well. UM. One question before we kind of 170 00:13:01.840 --> 00:13:03.000 move on to the next thing to her that I wanted to talk a little 171 00:13:03.000 --> 00:13:07.639 bit about, is tell me a little bit more about your personal experience on 172 00:13:07.639 --> 00:13:09.759 that street medicine program, because I I think that you know, you had 173 00:13:09.759 --> 00:13:13.279 told us in the pre interview that you know, there was a great opportunity 174 00:13:13.279 --> 00:13:18.039 and as a higher ed marketer, you know, and you know, and 175 00:13:18.279 --> 00:13:20.679 putting yourself in the midst of what these students are experiencing is a great way 176 00:13:20.720 --> 00:13:24.399 to tell the stories. So tell us the story of that. Well, 177 00:13:24.639 --> 00:13:31.240 we are working on a magazine spread on our incredible programs and so I UM 178 00:13:31.399 --> 00:13:35.000 was lucky enough to go on the photo shoots to Macomb and in Detroit. 179 00:13:35.480 --> 00:13:39.480 UM, we still have one set up coming and lancing, but so I 180 00:13:39.480 --> 00:13:43.559 could really see the experience hands on, and it was incredible, um just 181 00:13:43.679 --> 00:13:48.879 watching the service of these people and our partners, because we have partners at 182 00:13:48.879 --> 00:13:54.000 all of these programs to whether they're providing materials or their side by side with 183 00:13:54.080 --> 00:13:58.039 the students and the faculty advisors, and so there's so many people who just 184 00:13:58.240 --> 00:14:01.639 want to be there or in help for our Macomb program. It is in 185 00:14:01.679 --> 00:14:05.200 the heart of city on the bus line, and they set up shop. 186 00:14:05.559 --> 00:14:07.399 They see some of the same people quite often, you know, but it's 187 00:14:07.440 --> 00:14:11.519 it's building relationships. They then try and help them with other services, get 188 00:14:11.559 --> 00:14:16.120 them to clinics, whatever that might be. But they but nobody's turned away. 189 00:14:16.159 --> 00:14:20.080 So they come and they receive more than just healthcare. There's always some 190 00:14:20.080 --> 00:14:24.480 snacks, there's always water, there's always some things. There's conversation, there's 191 00:14:24.559 --> 00:14:31.080 just having that camaraderie with with these patients and and these students. You know, 192 00:14:31.120 --> 00:14:33.600 they're all in and these patients know that they you know, they feel 193 00:14:33.639 --> 00:14:37.919 that they build trust and and that's why they see them return so many times. 194 00:14:39.559 --> 00:14:43.120 And in in Detroit it's more I guess, I would say on the 195 00:14:43.200 --> 00:14:46.559 road. So we went from site to site. We were at one point 196 00:14:46.639 --> 00:14:52.440 under a bridge and and they were treating this gentleman who had some sores on 197 00:14:52.480 --> 00:14:54.960 his feet. And I remember him looking up and he counted the number of 198 00:14:56.000 --> 00:14:58.080 people that were there and said, there are eight people here just for me. 199 00:14:58.440 --> 00:15:03.639 That was just heart touching. And these and for these students, it's 200 00:15:03.679 --> 00:15:05.600 you know, when you ask them what does this mean for you, and 201 00:15:05.639 --> 00:15:09.919 they say, well, it's gonna make me a better doctor, because it's 202 00:15:09.200 --> 00:15:16.399 it really teaches you to be humble and in the moment and and really um 203 00:15:16.399 --> 00:15:20.879 have compassion for people and learn not just about medicine, but about people. 204 00:15:22.000 --> 00:15:26.000 And and everybody has a story and they take the time, they listen, 205 00:15:26.600 --> 00:15:31.159 They want to support, they want to help their I knew from that, 206 00:15:31.360 --> 00:15:33.639 from taking those trips with those students that I was not doing enough to serve 207 00:15:33.720 --> 00:15:39.320 my community. They they're incredible. And the faculty advisors that stand next to 208 00:15:39.360 --> 00:15:43.639 them, I couldn't say enough about you. Turn around and they're you know, 209 00:15:43.879 --> 00:15:48.200 in there grabbing trash and putting things away and taking care of other things, 210 00:15:48.559 --> 00:15:52.320 you know, just just being part of that community. Yeah. We 211 00:15:52.360 --> 00:15:56.360 talked about so many times higher ed marketing and and just the importance of story 212 00:15:56.480 --> 00:16:02.039 and being storytellers. I think sometimes that that that terminology, that word gets 213 00:16:02.080 --> 00:16:07.159 kind of overused sometimes that we forget exactly what it means and and how to 214 00:16:07.200 --> 00:16:10.200 tell a story. And I just think that just the way you told that 215 00:16:10.240 --> 00:16:12.440 story about you know, the patient looked up and said, there are people 216 00:16:12.480 --> 00:16:17.080 here just for me. I mean, that's the kind of tugs the emotional 217 00:16:17.080 --> 00:16:19.360 heart. That's the kind of that's kind of the gold of higher ed marketing 218 00:16:19.440 --> 00:16:23.600 is how can we make sure that the perspective students see themselves in the story 219 00:16:25.000 --> 00:16:27.720 and it moves them emotively so that they choose to make that that choice to 220 00:16:27.799 --> 00:16:33.039 kind of pursue where we're going. So thanks for sharing that personal story at 221 00:16:33.120 --> 00:16:38.440 Terry. I think that was really beautiful. Thank you. Yes, that's 222 00:16:38.519 --> 00:16:44.039 very moving to me too. As we end our conversation, Terry, would 223 00:16:44.080 --> 00:16:48.840 there be a piece of advice that you could offer listeners that you feel they 224 00:16:48.840 --> 00:16:55.000 could implement immediately. My advices immerse yourself and where you are and really learn 225 00:16:55.039 --> 00:16:57.720 it. So, you know, I was lucky to have that opportunity, 226 00:16:59.039 --> 00:17:00.360 but not every day, well you know, do I get to go out 227 00:17:00.360 --> 00:17:03.799 and stuff like that, But every day I get to meet these incredible students 228 00:17:03.839 --> 00:17:08.000 who tell me their stories, share their stories, this incredible faculty that I 229 00:17:08.039 --> 00:17:12.559 swear never sleep. You know, they're they're everywhere, they're doing everything, 230 00:17:12.559 --> 00:17:18.119 they're supporting these students and and they don't want to be anywhere else but helping 231 00:17:18.200 --> 00:17:22.759 them. So I think it's it's fully immersing yourself and knowing from day one 232 00:17:22.960 --> 00:17:26.400 that you have to learn what that college, what that area is all about. 233 00:17:26.440 --> 00:17:30.240 Whether you're in a division, you're working for the full university, you're 234 00:17:30.240 --> 00:17:34.240 in a college, but what does that mean and and what is that culture? 235 00:17:34.519 --> 00:17:38.960 And I have never been in a better place than I am now, 236 00:17:40.079 --> 00:17:47.480 and I can wholeheartedly say and congratulations Terry. It's well deserved. If someone 237 00:17:47.519 --> 00:17:49.759 would like to reach out and contact you for any reason, what would be 238 00:17:49.799 --> 00:17:56.079 the best way for them to do that? Probably emailing me and my email 239 00:17:56.119 --> 00:17:59.839 addresses. It's an odd one, so we get those here at him as 240 00:17:59.839 --> 00:18:03.119 you, but we still love the university. It's a U G H E 241 00:18:03.960 --> 00:18:11.319 two six zero at m s U dot E d U great and we'll put 242 00:18:11.319 --> 00:18:15.359 the show notes as well. Yes, again, thank you for your time 243 00:18:15.400 --> 00:18:18.880 and thank you for the wisdom that you've shared. With this today and best 244 00:18:18.920 --> 00:18:25.400 of luck to you and the School of Osteopathic Medicine there at Michigan State. 245 00:18:25.960 --> 00:18:32.200 Thank you, You're welcome party. Any final thoughts that you would like to 246 00:18:32.240 --> 00:18:34.279 share. Yeah, I thought this was a great conversation with Terry, and 247 00:18:34.319 --> 00:18:37.880 thank you so much for being a part of this. Terry, it's it's 248 00:18:37.880 --> 00:18:40.480 been wonderful to have you on the show. And one of the things that 249 00:18:40.519 --> 00:18:42.319 I just want to kind of reiterate to everyone, I mean, there's been 250 00:18:42.359 --> 00:18:47.480 there's some great stories that that Terry talked about, and you know, some 251 00:18:47.480 --> 00:18:48.960 some nuggets that you can take away on just you know, some of the 252 00:18:49.000 --> 00:18:53.359 ways that they are doing their enrollment and high ED marketing there at at the 253 00:18:53.400 --> 00:18:56.519 College of Osteopathic Medicine at Michigan State. But one of the things that I 254 00:18:56.519 --> 00:19:00.400 mean, her her last comment there in the takeaway is what I and everybody 255 00:19:00.440 --> 00:19:03.240 to kind of, you know, take a takeaway. I mean, seriously 256 00:19:03.519 --> 00:19:06.559 go back and listen to it again if you need to. But immersing yourself 257 00:19:06.599 --> 00:19:08.319 as a higher ED marketer is going to be critical. You know, I 258 00:19:08.319 --> 00:19:11.160 don't care if you're at an osteopathic college, if you're at a small Bible 259 00:19:11.200 --> 00:19:15.119 college, if you're at a state school bringing in, you know, filling 260 00:19:15.119 --> 00:19:18.640 a class of you know, thirty thou students or whatever it might be. 261 00:19:18.759 --> 00:19:23.559 Being a really good storyteller and being a storyteller from a first person standpoint is 262 00:19:23.599 --> 00:19:27.160 so powerful. Um, Yes you can hear the stories. Yes, you 263 00:19:27.200 --> 00:19:30.079 can talk to the students. And that's really important. And I think Terry 264 00:19:30.119 --> 00:19:33.839 talked about that, You've got to immerse yourself into that student culture, Immerse 265 00:19:33.920 --> 00:19:37.759 yourself into the classroom, into the faculty, into I mean, if you've 266 00:19:37.799 --> 00:19:41.119 got a biology program that does a lot of field work and they're going out 267 00:19:41.160 --> 00:19:45.839 to the streams and working on you know, uh, you know, building 268 00:19:45.200 --> 00:19:48.839 building all kinds of things out there, go on that trip with them, 269 00:19:48.880 --> 00:19:52.920 you know, go along with the photographer, the videographer, because as a 270 00:19:52.920 --> 00:19:56.240 as a marketer, you're either going to be directing that or you're going to 271 00:19:56.279 --> 00:20:00.599 be you know, crafting that or or writing that at or designing that. 272 00:20:02.359 --> 00:20:03.799 The more you can be exposed to that, the better it's going to be 273 00:20:03.880 --> 00:20:07.680 in the better and the more authentic your storytelling is going to be. So 274 00:20:07.000 --> 00:20:12.119 I really love that that immersion type of tip from Terry, And again, 275 00:20:12.160 --> 00:20:15.359 thank you so much for being on the show Thank You. The High re 276 00:20:15.559 --> 00:20:22.240 Marketer podcast is sponsored by Kaylor Solutions and Education marketing and branding agency, and 277 00:20:22.519 --> 00:20:30.720 by Ring Digital, a digital marketing agency adding transparency and accuracy to your digital 278 00:20:30.759 --> 00:20:36.759 marketing campaigns. On behalf of Bart Taylor, I'm Troy Singer. Thank you 279 00:20:36.799 --> 00:20:42.599 for joining us. You've been listening to The Higher ed Marketer. To ensure 280 00:20:42.640 --> 00:20:47.519 that you never miss an episode, subscribe to the show in your favorite podcast 281 00:20:47.559 --> 00:20:51.880 player. If you're listening with Apple Podcasts, we'd love for you to leave 282 00:20:51.880 --> 00:20:55.240 a quick rating of the show. Simply tap the number of stars do you 283 00:20:55.240 --> 00:20:57.039 think the podcast deserves. Until next time,