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Episodes

Aug. 17, 2021

Omni-Channel Platforms: Automate & Personalize Your Marketing

The marketing process for higher education is characterized by a substantial level of customer interaction. Omni-channel platform…

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Aug. 10, 2021

The 5 Steps of Storytelling at Notre Dame w/ Jim Small

Storytelling is arguably the most powerful form of communication. The art of crafting a story that creates a desire to do somethi…

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July 13, 2021

Breathing Life into Higher Education w/ Experiential Storytelling

With the shift to online schooling and a decrease in enthusiasm for liberal arts, it’s more important than ever to emphasize how …

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July 6, 2021

Transition, Reaction, & Tapping Student Expertise w/ Mary Barr

Marketers know that there’s always something to learn during a transition. Rather than sticking rigidly to the strategy that no l…

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June 29, 2021

Proven Strategies to Help the Next Generation Thrive w/ Mark McCrindle

Generation Z is sitting in your classroom right now. Next up? Generation Alpha — the children of the Millennials. Alphas constitu…

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June 22, 2021

Finding Unique Identifiers: Marketing & Small Colleges w/ Dan Sanchez

With so many competing small colleges, it’s important to highlight what makes a specific college special. Whether it be ocean fro…

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June 15, 2021

Our Top Ten Tips from Ten Extraordinary Episodes

Whether you're brand new to listening, or have been here since the beginning, you don't have to search for the best nuggets of in…

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June 8, 2021

Accessible Admissions Starts with Reducing Friction

When you’re looking at changing the “way we’ve always done it,” you’re working to remove barriers and ultimately move your organi…

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June 1, 2021

Why You Should Be Outcome-Oriented in Community College Marketing

Marketing for community colleges has long focused on affordability and transferability. But in this episode, Jeffrey Fanter , VP …

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May 25, 2021

Dog Tours & Tik-Tok Sessions: Getting Creative with College Tours

COVID has hit higher education recruiting hard. People have spent so much time on Zoom calls that colleges and universities are h…

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May 18, 2021

The Magic Is in the Messaging: Content Creation for Higher Ed Marketi…

Content is where marketing is headed. How can marketers in higher education mass produce content that is relevant, applicable, an…

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May 11, 2021

Campus Campaigns That Work: How to Include Donor Stories in Your Mark…

Earlier this year Kenyon College received a record-breaking $100 million gift from an anonymous donor. Kenyon’s marketing departm…

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May 4, 2021

More Than Just Words: How Your Marketing Strategy Can Promote Equity

Those universities that prepared to go virtual and did it well are now reaping the benefits of the trust that they earned from pa…

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April 27, 2021

Show, Don’t Tell: The Power of Video in Higher Ed Marketing

Small to medium sized colleges, a lot of them private, all experience the challenge of trying to differentiate from public and ot…

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April 20, 2021

Messaging for the Individual: How Data Can Help You Create Engaging S…

How do we help uncover and explain the most informative and persuasive information to prospective students? How do we tell storie…

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April 13, 2021

Messaging for the Individual: How Data Can Help You Create Engaging S…

How do we help uncover and explain the most informative and persuasive information to prospective students? How do we tell storie…

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April 6, 2021

When Crisis Hits: Reputation Management in Higher Education

A single headline-making crisis can permanently alter how the public perceives your institution. In the face of a crisis, your re…

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March 30, 2021

Using your Distinctiveness as a Selling Point

When you’re not a large public university, you have to market yourself in a different way. Especially if you’re a faith-based ins…

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March 23, 2021

Building Stronger Relationships Using Data w/ JP Spagnolo

Marketing revolves around relationships. And the best way to strengthen those relationships and connect with prospects on a deepe…

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March 16, 2021

Enrollment Marketing: How to Leverage a Mascot Program

Butler University has a unique target audience for one of their marketing campaigns — the pets of prospective students. Kristi L…

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March 9, 2021

Creating an Adaptable Brand Promise in the Age of Social Media

On today’s episode, Bart Caylor , President & Founder at Caylor Solutions Inc , and Troy Singer , Senior Account Executive at Thi…

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March 2, 2021

How a Multi-Platform CRM can Drive Marketing Insights

On today’s episode, Bart Caylor , President & Founder at Caylor Solutions Inc , and Troy Singer , Senior Account Executive at Thi…

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Feb. 23, 2021

From TikTok to Print Ads: Innovative Marketing in Higher Education

Marketing has never been more important for institutions than it is right now. How are you able to recruit prospective students d…

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Feb. 9, 2021

Driving Affinity Through Innovative Marketing at Universities

From the private sector to Purdue, Ethan Braden has already created a legacy that university marketers across the U.S. admire. On…

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