Student retention and graduation rates are common concerns in higher education. How do we improve the experiences of students, therefore increasing their future successes in life? In this episode, Dr. Larry Johnson , College ...
Finding your perfect prospective student will increase your enrollment numbers. How do you find your perfect student? In this episode, Tim Bohling , Chief Marketing and Graduate Enrollment Officer at University of Notre Dame ...
What sets your school apart from others? It’s a useful thing to know. You can devise a powerful marketing strategy if you embrace what makes you unique and use it to attract prospective students. In this episode, Lindsay Nyqu...
An essential part of a leader’s job is setting a grand vision for the organization and imbuing its people with a shared purpose. That goes for any organization, whether it be a church or a higher ed institution. Dr. Mark …
What do you do when your family has a combined height of nearly 36 feet? You become social media superstars. That’s the journey of Rob Clark , Content Creator and Founder of That Tall Family . With over 1 BILLION …
College access is an issue in this country. Many potential students simply don't believe higher education is within reach. It’s this inaccessibility and the lack of awareness of educational opportunities that is one of the le...
Our guest, Philip Dearborn , has spent over 25 years in biblical higher education serving in a wide array of roles—from student recruiter and registrar to provost and VP of student affairs. Today, he is the President of the A...
The perceived value of higher education has declined in the last few years. It might seem like it’s simply an issue of cost, but that is only part of the value equation. The truth? Linking the return on investment to …
When Brian Kenny tells people he’s the Chief Marketing and Communications Officer for Harvard Business School , they often say, “Why does Harvard need a chief marketing officer?” Yes, Harvard is a historic brand, and that mig...
The potential for getting roasted by Gen Z is high if you aren’t adapting to the new expectations for higher education. Facebook is in the past—students are looking for more. More community, mental health sensitivity, and cus...
Ever since the internet lowered barriers for fundraising, getting the attention of donors has gotten increasingly harder. Many colleges and universities have responded by making their capital campaigns bigger. However, our gu...
Many prospective students don't have the resources to travel across the country and tour all of the colleges and universities that interest them. What if there was a TV show that offered an insider's look at each school—their...
To succeed at higher ed marketing, you need to understand the challenges prospective students face. For example, what hurdles do they need to overcome to attend your school? Often, a major hurdle is the prospect of borrowing ...
Sometimes when marketers get all gung-ho about creating work, especially content that looks “professional,” it can blur the authenticity of the message. Members of Gen Z (who have highly sensitive BS filters) can prefer conte...
When creating a fundraising plan for your institution, the very first step is developing your fundraising case for support. Bill Stanczykiewicz is the Senior Assistant Dean for External Relations and the Director of the Fundr...
Even at a small college, the risk of becoming siloed is high. At a large school with multiple campuses, it’s crucial to emphasize clarity of vision. Without it, employees will go rogue trying to solve the problems in front of...
It’s hard to imagine, but some universities needed convincing before integrating a school website in the 1990s. Fast forward to today, not only is a school website essential, but requires a superior level of content, keywords...
With all universities vying for students, creating value through exceptional experiences and differentiated offerings is the only way to stand out. And our guest is here to share exactly how his university has achieved this t...
It’s no secret: The market for higher education is shrinking. And whether that’s a seminary, graduate school, or a small private college, everyone is looking for ways to pull in more prospective students. One way in this post...
There’s always going to be a “next big thing” in higher ed marketing. The important thing to remember is it’s not so much what that next big thing is that matters, it’s how you use it. John Drevs , Associate …
There are thousands of marketers across a variety of industries that are leveraging big data to promote products and services, almost in real-time. But in higher ed marketing circles, many marketers are still wary of it. In m...
Prospective students aren’t as responsive to websites, emails, and mailers as they used to be. These days, younger generations are looking more towards peer-to-peer input when making decisions about their college journey. Tha...
There’s a degree of simplicity to enrollment marketing in the undergraduate world. The schools have the luxury of buying lists to recruit students. When it comes to grad school and seminary enrollment, it isn’t quite so easy....
The good news is that you do not need any coding knowledge at all to create a digital place that students have near-constant access to that also makes them feel connected to the university community. Here’s why you need an …