The marketing process for higher education is characterized by a substantial level of customer interaction. Omni-channel platform…
Storytelling is arguably the most powerful form of communication. The art of crafting a story that creates a desire to do somethi…
With the shift to online schooling and a decrease in enthusiasm for liberal arts, it’s more important than ever to emphasize how …
Marketers know that there’s always something to learn during a transition. Rather than sticking rigidly to the strategy that no l…
Generation Z is sitting in your classroom right now. Next up? Generation Alpha — the children of the Millennials. Alphas constitu…
With so many competing small colleges, it’s important to highlight what makes a specific college special. Whether it be ocean fro…
Whether you're brand new to listening, or have been here since the beginning, you don't have to search for the best nuggets of in…
When you’re looking at changing the “way we’ve always done it,” you’re working to remove barriers and ultimately move your organi…
Marketing for community colleges has long focused on affordability and transferability. But in this episode, Jeffrey Fanter , VP …
COVID has hit higher education recruiting hard. People have spent so much time on Zoom calls that colleges and universities are h…
Content is where marketing is headed. How can marketers in higher education mass produce content that is relevant, applicable, an…
Earlier this year Kenyon College received a record-breaking $100 million gift from an anonymous donor. Kenyon’s marketing departm…
Those universities that prepared to go virtual and did it well are now reaping the benefits of the trust that they earned from pa…
Small to medium sized colleges, a lot of them private, all experience the challenge of trying to differentiate from public and ot…
How do we help uncover and explain the most informative and persuasive information to prospective students? How do we tell storie…
How do we help uncover and explain the most informative and persuasive information to prospective students? How do we tell storie…
A single headline-making crisis can permanently alter how the public perceives your institution. In the face of a crisis, your re…
When you’re not a large public university, you have to market yourself in a different way. Especially if you’re a faith-based ins…
Marketing revolves around relationships. And the best way to strengthen those relationships and connect with prospects on a deepe…
Butler University has a unique target audience for one of their marketing campaigns — the pets of prospective students. Kristi L…
On today’s episode, Bart Caylor , President & Founder at Caylor Solutions Inc , and Troy Singer , Senior Account Executive at Thi…
On today’s episode, Bart Caylor , President & Founder at Caylor Solutions Inc , and Troy Singer , Senior Account Executive at Thi…
Marketing has never been more important for institutions than it is right now. How are you able to recruit prospective students d…
From the private sector to Purdue, Ethan Braden has already created a legacy that university marketers across the U.S. admire. On…