Episodes

Dec. 28, 2021

Finding Donors and a Shrinking Higher Education Market

It’s no secret: The market for higher education is shrinking. And whether that’s a seminary, graduate school, or a small private …

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Dec. 21, 2021

Staying Ahead of the Next Big Thing in Higher Ed Marketing

There’s always going to be a “next big thing” in higher ed marketing. The important thing to remember is it’s not so much what th…

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Dec. 14, 2021

Big Data (& How Higher Ed Marketers Can Use It!)

There are thousands of marketers across a variety of industries that are leveraging big data to promote products and services, al…

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Dec. 7, 2021

The Authenticity of Peer-to-Peer: Influencer Marketing in Higher Ed

Prospective students aren’t as responsive to websites, emails, and mailers as they used to be. These days, younger generations ar…

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Nov. 30, 2021

Mission-Fit Students: Graduate & Seminary Enrollment Marketing

There’s a degree of simplicity to enrollment marketing in the undergraduate world. The schools have the luxury of buying lists to…

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Nov. 23, 2021

You Need an App: Why a Website Isn’t Enough

The good news is that you do not need any coding knowledge at all to create a digital place that students have near-constant acce…

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Nov. 16, 2021

Talk Less, Listen More: The Story Behind the “Heroes Made Here”

When it comes to marketing leadership roles, it pays to speak less and listen more. Anna-Maja Dahlgren , Director of University M…

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Nov. 9, 2021

How Schools Are Succeeding w/ One-to-One Video & Tik Tok

What’s the best way to garner the attention and interest of Gen Z? It’s communicating with them through the channels and mediums …

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Nov. 2, 2021

Tribe, Community, Belonging, Trust: Leveraging Peer-to-Peer Connection

Students don’t actually want technology to replace all human connection. What prospects do want is one-to-one relationships with …

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Oct. 26, 2021

Student Success = Institution Success

Higher education is like marriage. Once you’re hitched, if you stop investing in the relationship, you can’t be surprised if it d…

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Oct. 12, 2021

How to Improve Your Institution’s Inclusion Marketing

Think about your last webinar (or virtual lecture or virtual campus tour). Did you provide captioning? Did you optimize the capti…

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Sept. 28, 2021

Small University Presidents: Build Your Social Media Presence

Big universities have the luxury of spending $1M per year only on advertising. For smaller universities, that’s close to a tenth …

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Sept. 21, 2021

Authenticity: Aligning the Online Message w/ the On-Campus Feel

A university website is often families’ first look into the university itself. If you haven’t updated your website in three, six,…

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Sept. 14, 2021

Message Creation w/ the Caylor Solutions Team

How do you create upwards of 150 pieces of deliverables for a traditional undergrad campaign designed for enrollment that ranges …

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Aug. 31, 2021

Video Messages for Engagement w/ Gen Z Students & Families

We all have an internet connection with several high quality cameras within arm’s reach. The only thing keeping us from sending v…

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Aug. 24, 2021

Be Like Disney: Reimagining Campus Visits w/ Dr. Tony Turner

Disney is renowned for creating a magical experience for each and every guest. Institutions who focus on creating a unique VIP ex…

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Aug. 17, 2021

Omni-Channel Platforms: Automate & Personalize Your Marketing

The marketing process for higher education is characterized by a substantial level of customer interaction. Omni-channel platform…

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Aug. 10, 2021

The 5 Steps of Storytelling at Notre Dame w/ Jim Small

Storytelling is arguably the most powerful form of communication. The art of crafting a story that creates a desire to do somethi…

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July 13, 2021

Breathing Life into Higher Education w/ Experiential Storytelling

With the shift to online schooling and a decrease in enthusiasm for liberal arts, it’s more important than ever to emphasize how …

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July 6, 2021

Transition, Reaction, & Tapping Student Expertise w/ Mary Barr

Marketers know that there’s always something to learn during a transition. Rather than sticking rigidly to the strategy that no l…

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June 29, 2021

Proven Strategies to Help the Next Generation Thrive w/ Mark McCrindle

Generation Z is sitting in your classroom right now. Next up? Generation Alpha — the children of the Millennials. Alphas constitu…

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June 22, 2021

Finding Unique Identifiers: Marketing & Small Colleges w/ Dan Sanchez

With so many competing small colleges, it’s important to highlight what makes a specific college special. Whether it be ocean fro…

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June 15, 2021

Our Top Ten Tips from Ten Extraordinary Episodes

Whether you're brand new to listening, or have been here since the beginning, you don't have to search for the best nuggets of in…

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June 8, 2021

Accessible Admissions Starts with Reducing Friction

When you’re looking at changing the “way we’ve always done it,” you’re working to remove barriers and ultimately move your organi…

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