May 3, 2022

Supporting Individual Success Through Community

Student retention and graduation rates are common concerns in higher education. How do we improve the experiences of students, therefore increasing their future successes in life? In this episode, Dr. Larry Johnson , College ...

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April 26, 2022

Diversify Classrooms Through Authentic Messaging

Finding your perfect prospective student will increase your enrollment numbers. How do you find your perfect student? In this episode, Tim Bohling , Chief Marketing and Graduate Enrollment Officer at University of Notre Dame ...

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April 19, 2022

One-of-a-Kind: Marketing the Uniqueness of Your School

What sets your school apart from others? It’s a useful thing to know. You can devise a powerful marketing strategy if you embrace what makes you unique and use it to attract prospective students. In this episode, Lindsay Nyqu...

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April 12, 2022

Leadership Lessons: Clarify Vision & Tell Authentic Stories

An essential part of a leader’s job is setting a grand vision for the organization and imbuing its people with a shared purpose. That goes for any organization, whether it be a church or a higher ed institution. Dr. Mark …

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April 5, 2022

Social Media Strategies: How to Go Viral Like an Influencer

What do you do when your family has a combined height of nearly 36 feet? You become social media superstars. That’s the journey of Rob Clark , Content Creator and Founder of That Tall Family . With over 1 BILLION …

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March 29, 2022

Bridging the Gap Between Higher Ed & High Schools in Disadvantaged Ar…

College access is an issue in this country. Many potential students simply don't believe higher education is within reach. It’s this inaccessibility and the lack of awareness of educational opportunities that is one of the le...

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March 22, 2022

Ending Departmental Silos & Focusing on Mission Fit

Our guest, Philip Dearborn , has spent over 25 years in biblical higher education serving in a wide array of roles—from student recruiter and registrar to provost and VP of student affairs. Today, he is the President of the A...

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March 15, 2022

Proving the Value of Higher Education by Marketing Outcomes

The perceived value of higher education has declined in the last few years. It might seem like it’s simply an issue of cost, but that is only part of the value equation. The truth? Linking the return on investment to …

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March 8, 2022

Confronting the “H-Bomb”: The Truth About Managing a Popular Brand

When Brian Kenny tells people he’s the Chief Marketing and Communications Officer for Harvard Business School , they often say, “Why does Harvard need a chief marketing officer?” Yes, Harvard is a historic brand, and that mig...

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March 1, 2022

Connecting w/ Gen Z via Customized Community

The potential for getting roasted by Gen Z is high if you aren’t adapting to the new expectations for higher education. Facebook is in the past—students are looking for more. More community, mental health sensitivity, and cus...

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Feb. 22, 2022

State of Capital Campaigns: Internet Giving & Micro-Philanthropy

Ever since the internet lowered barriers for fundraising, getting the attention of donors has gotten increasingly harder. Many colleges and universities have responded by making their capital campaigns bigger. However, our gu...

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Feb. 15, 2022

The College Tour: A Peek at Schools Across the Country

Many prospective students don't have the resources to travel across the country and tour all of the colleges and universities that interest them. What if there was a TV show that offered an insider's look at each school—their...

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Feb. 8, 2022

Why You Need a Loan Repayment Assistance Program

To succeed at higher ed marketing, you need to understand the challenges prospective students face. For example, what hurdles do they need to overcome to attend your school? Often, a major hurdle is the prospect of borrowing ...

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Feb. 1, 2022

How to Leverage Student-Produced, Authentic Content

Sometimes when marketers get all gung-ho about creating work, especially content that looks “professional,” it can blur the authenticity of the message. Members of Gen Z (who have highly sensitive BS filters) can prefer conte...

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Jan. 25, 2022

The 5 Elements of an Effective Fundraising Case Statement

When creating a fundraising plan for your institution, the very first step is developing your fundraising case for support. Bill Stanczykiewicz is the Senior Assistant Dean for External Relations and the Director of the Fundr...

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Jan. 18, 2022

Solving For the Right Things in the Right Way: IU Strategies to Retai…

Even at a small college, the risk of becoming siloed is high. At a large school with multiple campuses, it’s crucial to emphasize clarity of vision. Without it, employees will go rogue trying to solve the problems in front of...

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Jan. 11, 2022

The Evolution of University Websites: Becoming Adaptable

It’s hard to imagine, but some universities needed convincing before integrating a school website in the 1990s. Fast forward to today, not only is a school website essential, but requires a superior level of content, keywords...

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Jan. 4, 2022

How To Win The Loyalty of Your Students w/ Exceptional University Off…

With all universities vying for students, creating value through exceptional experiences and differentiated offerings is the only way to stand out. And our guest is here to share exactly how his university has achieved this t...

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Dec. 28, 2021

Finding Donors and a Shrinking Higher Education Market

It’s no secret: The market for higher education is shrinking. And whether that’s a seminary, graduate school, or a small private college, everyone is looking for ways to pull in more prospective students. One way in this post...

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Dec. 21, 2021

Staying Ahead of the Next Big Thing in Higher Ed Marketing

There’s always going to be a “next big thing” in higher ed marketing. The important thing to remember is it’s not so much what that next big thing is that matters, it’s how you use it. John Drevs , Associate …

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Dec. 14, 2021

Big Data (& How Higher Ed Marketers Can Use It!)

There are thousands of marketers across a variety of industries that are leveraging big data to promote products and services, almost in real-time. But in higher ed marketing circles, many marketers are still wary of it. In m...

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Dec. 7, 2021

The Authenticity of Peer-to-Peer: Influencer Marketing in Higher Ed

Prospective students aren’t as responsive to websites, emails, and mailers as they used to be. These days, younger generations are looking more towards peer-to-peer input when making decisions about their college journey. Tha...

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Nov. 30, 2021

Mission-Fit Students: Graduate & Seminary Enrollment Marketing

There’s a degree of simplicity to enrollment marketing in the undergraduate world. The schools have the luxury of buying lists to recruit students. When it comes to grad school and seminary enrollment, it isn’t quite so easy....

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Nov. 23, 2021

You Need an App: Why a Website Isn’t Enough

The good news is that you do not need any coding knowledge at all to create a digital place that students have near-constant access to that also makes them feel connected to the university community. Here’s why you need an …

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