It’s no secret: The market for higher education is shrinking. And whether that’s a seminary, graduate school, or a small private …
There’s always going to be a “next big thing” in higher ed marketing. The important thing to remember is it’s not so much what th…
There are thousands of marketers across a variety of industries that are leveraging big data to promote products and services, al…
Prospective students aren’t as responsive to websites, emails, and mailers as they used to be. These days, younger generations ar…
There’s a degree of simplicity to enrollment marketing in the undergraduate world. The schools have the luxury of buying lists to…
The good news is that you do not need any coding knowledge at all to create a digital place that students have near-constant acce…
When it comes to marketing leadership roles, it pays to speak less and listen more. Anna-Maja Dahlgren , Director of University M…
What’s the best way to garner the attention and interest of Gen Z? It’s communicating with them through the channels and mediums …
Students don’t actually want technology to replace all human connection. What prospects do want is one-to-one relationships with …
Higher education is like marriage. Once you’re hitched, if you stop investing in the relationship, you can’t be surprised if it d…
Think about your last webinar (or virtual lecture or virtual campus tour). Did you provide captioning? Did you optimize the capti…
Big universities have the luxury of spending $1M per year only on advertising. For smaller universities, that’s close to a tenth …
A university website is often families’ first look into the university itself. If you haven’t updated your website in three, six,…
How do you create upwards of 150 pieces of deliverables for a traditional undergrad campaign designed for enrollment that ranges …
We all have an internet connection with several high quality cameras within arm’s reach. The only thing keeping us from sending v…
Disney is renowned for creating a magical experience for each and every guest. Institutions who focus on creating a unique VIP ex…
The marketing process for higher education is characterized by a substantial level of customer interaction. Omni-channel platform…
Storytelling is arguably the most powerful form of communication. The art of crafting a story that creates a desire to do somethi…
With the shift to online schooling and a decrease in enthusiasm for liberal arts, it’s more important than ever to emphasize how …
Marketers know that there’s always something to learn during a transition. Rather than sticking rigidly to the strategy that no l…
Generation Z is sitting in your classroom right now. Next up? Generation Alpha — the children of the Millennials. Alphas constitu…
With so many competing small colleges, it’s important to highlight what makes a specific college special. Whether it be ocean fro…
Whether you're brand new to listening, or have been here since the beginning, you don't have to search for the best nuggets of in…
When you’re looking at changing the “way we’ve always done it,” you’re working to remove barriers and ultimately move your organi…