The Higher Ed Marketer Origin Story

WEBVTT 1 00:00:00.040 --> 00:00:02.279 While this might be a natural way for us to kind of do that and 2 00:00:02.560 --> 00:00:06.120 provide more content to those different people that we serve and that, I have 3 00:00:06.240 --> 00:00:08.750 an interest in the same things that we do. This will give us an 4 00:00:08.789 --> 00:00:13.390 opportunity to broadcast to the world some of the cool things that they can do. 5 00:00:14.830 --> 00:00:18.589 You were listening to the Higher Ed Marketer, a podcast geared towards marketing 6 00:00:18.629 --> 00:00:23.460 professionals in higher education. This show will tackle all sorts of questions related to 7 00:00:23.500 --> 00:00:28.179 student recruitment, donor relations, marketing trends, new technologies and so much more. 8 00:00:28.940 --> 00:00:32.219 If you are looking for conversations centered around where the industry is going, 9 00:00:32.700 --> 00:00:41.689 this podcast is for you. Let's get into the show. Hello and welcome 10 00:00:41.770 --> 00:00:46.329 to the introductory episode of the Higher Ed Marketer. We are here today with 11 00:00:46.570 --> 00:00:50.560 host of the show, Bart Taylor and the other cohost, troy singer. 12 00:00:50.759 --> 00:00:53.799 How's it going today, guys, it's going well. Thanks for having us 13 00:00:53.799 --> 00:00:57.479 today. We're really excited about getting started on this podcast and what it might 14 00:00:57.520 --> 00:01:00.119 bean for everyone. Yes, we've been anticipating this day for a while. 15 00:01:00.520 --> 00:01:03.989 Now that it's here, all smiles and ready to get it started. We 16 00:01:04.150 --> 00:01:07.790 are all smiles today and to give your one a bit more context. My 17 00:01:07.829 --> 00:01:11.230 name is Kelsey Corps. I'm one of the producers of this show and today 18 00:01:11.430 --> 00:01:15.870 we'll be talking about what you, the listener, can expect from this podcast. 19 00:01:15.349 --> 00:01:19.700 But before we jump into that, can you tell me a little bit 20 00:01:19.780 --> 00:01:23.939 about yourselves? This is Bart I'm a designer by background, but I'm a 21 00:01:23.019 --> 00:01:26.739 first generation college student, and so that's one of the reasons why when I 22 00:01:26.019 --> 00:01:29.859 early in my career, got a chance to do some work with higher education, 23 00:01:30.019 --> 00:01:32.659 I kind of fell in love with it and understood the difference that higher 24 00:01:32.659 --> 00:01:34.890 education and making a person's life, and I've witnessed that with my wife and 25 00:01:34.930 --> 00:01:38.450 I both are firsten students, and so we really have fallen in love with 26 00:01:38.530 --> 00:01:42.849 higher education and I've really tried to focus my career on that and taking what 27 00:01:42.969 --> 00:01:45.689 I've learned in the corporate world and applying that over to High Ed. So 28 00:01:45.890 --> 00:01:49.519 that's that's what gets me excited about the podcast like this. That is phenomenal. 29 00:01:49.560 --> 00:01:53.079 I am also a first generation college student, so very proud of that. 30 00:01:53.439 --> 00:01:56.640 What about you, troy? Well, I'll make that through you. 31 00:01:56.799 --> 00:02:00.159 I was a first year college student or First Generation College student as well. 32 00:02:00.870 --> 00:02:06.390 I have a background in printing and marking an execution. The company I'm with 33 00:02:06.549 --> 00:02:12.789 brought me in because they have a wonderful solution regarding higher it and I have 34 00:02:13.389 --> 00:02:19.659 become friends with Bart about eight or nine months ago and this idea came out 35 00:02:19.780 --> 00:02:23.699 of us working together and I am super excited about it. That's professionally. 36 00:02:24.099 --> 00:02:30.490 Personally, I am an advict Golfer in crossfitter, so that is a great 37 00:02:30.530 --> 00:02:34.810 background of me, but I'm sure as this podcast goes on we'll be getting 38 00:02:34.849 --> 00:02:39.490 to know much more about each other. Absolutely we have Kaylor solution and think 39 00:02:39.610 --> 00:02:44.129 patented. Who are the sponsors of this podcast? Can you guys tell me 40 00:02:44.169 --> 00:02:47.000 a little bit about those sponsors? Let's start with you, Bart sure, 41 00:02:47.199 --> 00:02:51.840 I'm the president of Kaylor solutions and we do a lot of work in Higher 42 00:02:51.840 --> 00:02:54.520 Ed Marketing. got a very interesting model in the fact that we're aver rtual 43 00:02:54.560 --> 00:02:59.710 company, and so we we've embraced zoom well before zoom was kind of popular. 44 00:03:00.030 --> 00:03:02.349 We work with schools all around North America to help them with their enrollment 45 00:03:02.469 --> 00:03:07.909 and their advancement needs to get more students in the classrooms and more a donor's 46 00:03:07.110 --> 00:03:10.870 donating money, and so we do that through marketing and strategy and what about 47 00:03:10.909 --> 00:03:16.340 you, troy over at sink, patented, patented overall, is a marketing, 48 00:03:16.419 --> 00:03:21.419 execution and printing company. Again, like I said before, we have 49 00:03:21.659 --> 00:03:25.500 a solution for higher red and we take some of the strategy and marketing ideas 50 00:03:25.580 --> 00:03:30.810 that companies like bark come up with and we execute them for colleges and universities, 51 00:03:31.129 --> 00:03:37.729 whether that's in the form of digital advertising or it could be printed media. 52 00:03:38.330 --> 00:03:42.240 But where Bart is the strategy, we are the execution arm. Sounds 53 00:03:42.240 --> 00:03:46.080 like you guys are two peas in a pod and it sounds like this podcast 54 00:03:46.080 --> 00:03:50.080 is going to be amazing. So tell me why you wanted to start this 55 00:03:50.159 --> 00:03:53.439 podcast. I really wanted to start this podcast with the idea that we've been 56 00:03:53.439 --> 00:03:58.469 kaylor solutions. We've been developing content for several years and we probably have six 57 00:03:58.469 --> 00:04:01.909 years of blog content that we have created and have been doing that consistently for 58 00:04:02.310 --> 00:04:05.590 on a weekly basis for at least five of those years. Were hitting two, 59 00:04:05.669 --> 00:04:10.539 three hundred different blog post right now and I'm really amazed at how much 60 00:04:10.699 --> 00:04:13.340 people are finding that, you know, whether it's through Google or search or 61 00:04:13.379 --> 00:04:15.339 Linkedin or social media, and I have really always said, hey, I 62 00:04:15.500 --> 00:04:19.019 really, really like the practical, pragmatic approach that you have to a lot 63 00:04:19.019 --> 00:04:21.779 of the content. So the more that I thought about content, how to 64 00:04:21.980 --> 00:04:26.529 get more content out for high ad marketers, the idea of a podcast and 65 00:04:26.610 --> 00:04:31.129 just seeing the explosion that the podcast industry and that content realm has become over 66 00:04:31.129 --> 00:04:34.209 the last couple of years, it really seemed like the next step and in 67 00:04:34.329 --> 00:04:39.759 our content strategy, with choys background and in some of his voice work and 68 00:04:39.839 --> 00:04:42.120 things like that, we thought well, this might be a natural way for 69 00:04:42.199 --> 00:04:45.720 us to kind of do that and provide more content to those different people that 70 00:04:45.839 --> 00:04:47.480 we serve and that I have an interest in the same things that we do. 71 00:04:47.720 --> 00:04:51.319 Absolutely, and I feel like this was the natural next step for a 72 00:04:51.439 --> 00:04:56.750 team that's already been virtual and already as zoom professional and before zoom got quote 73 00:04:56.790 --> 00:05:01.029 unquote cool. So as listeners are tuning in each week, they're listening to 74 00:05:01.149 --> 00:05:04.310 new episodes. What kind of topics can they expect to hear? Well, 75 00:05:04.350 --> 00:05:10.819 we're going to be interviewing some of the marketers that we come across. I 76 00:05:10.899 --> 00:05:15.899 will say that I am a Linkedin lurker and I come across so many interesting 77 00:05:15.939 --> 00:05:20.889 and effective marketers, whether it's through a missions or whether it's through development departments. 78 00:05:21.290 --> 00:05:26.129 This will give us an opportunity to broadcast to the world some of the 79 00:05:26.290 --> 00:05:29.649 cool things that they can do, with the hopes of the people that listen 80 00:05:29.769 --> 00:05:34.170 to it will be able to get actionable items or at least bur their creative 81 00:05:34.209 --> 00:05:40.399 juices so they can apply them with their institution. Speaking of those creative juices, 82 00:05:40.600 --> 00:05:44.560 say a listener has an idea for a topic episode or guess that you 83 00:05:44.600 --> 00:05:47.040 should even feature on the show. What's the best way for them to connect 84 00:05:47.079 --> 00:05:49.990 with you? Probably the best way for them to connect with us would either 85 00:05:49.990 --> 00:05:55.069 be through Linkedin. Troy and myself were both pretty prevalent on Linkedin and that 86 00:05:55.110 --> 00:05:58.110 would be one of the quickest ways. Just, you know, look up 87 00:05:58.149 --> 00:06:00.389 our names and I think you'll find us pretty quick or you could actually go 88 00:06:00.430 --> 00:06:06.779 to the sponsored websites with Kaylor solutions. It's a Kaylor Solutionscom or think patentedcom, 89 00:06:08.060 --> 00:06:10.300 and you'd be able to get in contact with both of us there to 90 00:06:10.339 --> 00:06:14.339 give us your ideas for show subjects. Amazing and all of that information will 91 00:06:14.339 --> 00:06:16.660 be linked in the show notes below, and that actually wraps it up for 92 00:06:16.699 --> 00:06:20.689 our introductory episode. Bar In troy will be taking over the rains for episode 93 00:06:20.689 --> 00:06:24.850 one and beyond. Thank you, guys so much for joining me today and 94 00:06:24.889 --> 00:06:28.529 I am so excited to see the show grow, as are we. We 95 00:06:29.129 --> 00:06:32.319 again, have been creating this for a couple of months. Now that it's 96 00:06:32.319 --> 00:06:39.480 here, we have wonderful interviewees that are lined up in wonderful topics that we 97 00:06:39.600 --> 00:06:44.160 are excited to broadcast to other marketers in our sphere. Yeah, we're very 98 00:06:44.199 --> 00:06:47.589 excited about this, so thank you for help. To a Kelse, you've 99 00:06:47.670 --> 00:06:51.430 been listening to the Higher Ed Marketer. To ensure that you never miss an 100 00:06:51.430 --> 00:06:57.269 episode, subscribe to the show in your favorite podcast player. If you're listening 101 00:06:57.310 --> 00:07:00.550 with apple PODCASTS, we'd love for you to leave a quick rating of the 102 00:07:00.589 --> 00:07:04.420 show. Simply tap the number of stars you think the podcast deserves. Until 103 00:07:04.459 --> 00:07:04.899 next time,