The Higher Ed Marketer explores the incredible accomplishments colleges and universities across the world see when creativity meets execution.
On today’s episode, Kelsey Kohrs, Producer at Sweet Fish Media, Bart Caylor, President & Founder at Caylor Solutions Inc, and Troy Singer, Senior Account Executive at Think Patented introduce The Higher Ed Marketer, a podcast dedicated to sharing university marketing stories that have led to success on and off campus. Episodes will feature:
- Things you can do to increase your university’s marketing effectiveness
- Actionable items you can take away from featured guests
- Energy and interesting ideas to get creative juices flowing!
Know of a higher education marketing change agent you’d like to hear on the show? Does your university have an interesting story to be featured? Connect with Bart Caylor or Troy Singer. If you’re not on LinkedIn, check the Caylor Solutions or Think Patented websites instead!
To hear more interviews like this one, subscribe to The Higher Ed Marketer on Apple Podcasts, Spotify, or your preferred podcast platform.
The Higher Ed Marketer podcast is brought to you by Caylor Solutions, an Education Marketing, and Branding Agency.
Transcript
WEBVTT
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While this might be a natural way
for us to kind of do that and
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provide more content to those different people
that we serve and that, I have
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an interest in the same things that
we do. This will give us an
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opportunity to broadcast to the world some
of the cool things that they can do.
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You were listening to the Higher Ed
Marketer, a podcast geared towards marketing
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professionals in higher education. This show
will tackle all sorts of questions related to
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student recruitment, donor relations, marketing
trends, new technologies and so much more.
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If you are looking for conversations centered
around where the industry is going,
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this podcast is for you. Let's
get into the show. Hello and welcome
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to the introductory episode of the Higher
Ed Marketer. We are here today with
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host of the show, Bart Taylor
and the other cohost, troy singer.
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How's it going today, guys,
it's going well. Thanks for having us
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today. We're really excited about getting
started on this podcast and what it might
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bean for everyone. Yes, we've
been anticipating this day for a while.
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Now that it's here, all smiles
and ready to get it started. We
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are all smiles today and to give
your one a bit more context. My
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name is Kelsey Corps. I'm one
of the producers of this show and today
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we'll be talking about what you,
the listener, can expect from this podcast.
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But before we jump into that,
can you tell me a little bit
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about yourselves? This is Bart I'm
a designer by background, but I'm a
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first generation college student, and so
that's one of the reasons why when I
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early in my career, got a
chance to do some work with higher education,
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I kind of fell in love with
it and understood the difference that higher
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education and making a person's life,
and I've witnessed that with my wife and
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I both are firsten students, and
so we really have fallen in love with
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higher education and I've really tried to
focus my career on that and taking what
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I've learned in the corporate world and
applying that over to High Ed. So
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that's that's what gets me excited about
the podcast like this. That is phenomenal.
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I am also a first generation college
student, so very proud of that.
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What about you, troy? Well, I'll make that through you.
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I was a first year college student
or First Generation College student as well.
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I have a background in printing and
marking an execution. The company I'm with
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brought me in because they have a
wonderful solution regarding higher it and I have
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become friends with Bart about eight or
nine months ago and this idea came out
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of us working together and I am
super excited about it. That's professionally.
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Personally, I am an advict Golfer
in crossfitter, so that is a great
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background of me, but I'm sure
as this podcast goes on we'll be getting
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to know much more about each other. Absolutely we have Kaylor solution and think
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patented. Who are the sponsors of
this podcast? Can you guys tell me
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a little bit about those sponsors?
Let's start with you, Bart sure,
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I'm the president of Kaylor solutions and
we do a lot of work in Higher
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Ed Marketing. got a very interesting
model in the fact that we're aver rtual
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company, and so we we've embraced
zoom well before zoom was kind of popular.
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We work with schools all around North
America to help them with their enrollment
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and their advancement needs to get more
students in the classrooms and more a donor's
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donating money, and so we do
that through marketing and strategy and what about
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you, troy over at sink,
patented, patented overall, is a marketing,
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execution and printing company. Again,
like I said before, we have
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a solution for higher red and we
take some of the strategy and marketing ideas
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that companies like bark come up with
and we execute them for colleges and universities,
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whether that's in the form of digital
advertising or it could be printed media.
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But where Bart is the strategy,
we are the execution arm. Sounds
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like you guys are two peas in
a pod and it sounds like this podcast
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is going to be amazing. So
tell me why you wanted to start this
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podcast. I really wanted to start
this podcast with the idea that we've been
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kaylor solutions. We've been developing content
for several years and we probably have six
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years of blog content that we have
created and have been doing that consistently for
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on a weekly basis for at least
five of those years. Were hitting two,
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three hundred different blog post right now
and I'm really amazed at how much
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people are finding that, you know, whether it's through Google or search or
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Linkedin or social media, and I
have really always said, hey, I
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really, really like the practical,
pragmatic approach that you have to a lot
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of the content. So the more
that I thought about content, how to
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get more content out for high ad
marketers, the idea of a podcast and
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just seeing the explosion that the podcast
industry and that content realm has become over
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the last couple of years, it
really seemed like the next step and in
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our content strategy, with choys background
and in some of his voice work and
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things like that, we thought well, this might be a natural way for
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us to kind of do that and
provide more content to those different people that
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we serve and that I have an
interest in the same things that we do.
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Absolutely, and I feel like this
was the natural next step for a
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team that's already been virtual and already
as zoom professional and before zoom got quote
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unquote cool. So as listeners are
tuning in each week, they're listening to
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new episodes. What kind of topics
can they expect to hear? Well,
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we're going to be interviewing some of
the marketers that we come across. I
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will say that I am a Linkedin
lurker and I come across so many interesting
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and effective marketers, whether it's through
a missions or whether it's through development departments.
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This will give us an opportunity to
broadcast to the world some of the
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cool things that they can do,
with the hopes of the people that listen
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to it will be able to get
actionable items or at least bur their creative
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juices so they can apply them with
their institution. Speaking of those creative juices,
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say a listener has an idea for
a topic episode or guess that you
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should even feature on the show.
What's the best way for them to connect
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with you? Probably the best way
for them to connect with us would either
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be through Linkedin. Troy and myself
were both pretty prevalent on Linkedin and that
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would be one of the quickest ways. Just, you know, look up
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our names and I think you'll find
us pretty quick or you could actually go
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to the sponsored websites with Kaylor solutions. It's a Kaylor Solutionscom or think patentedcom,
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and you'd be able to get in
contact with both of us there to
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give us your ideas for show subjects. Amazing and all of that information will
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be linked in the show notes below, and that actually wraps it up for
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our introductory episode. Bar In troy
will be taking over the rains for episode
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one and beyond. Thank you,
guys so much for joining me today and
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I am so excited to see the
show grow, as are we. We
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again, have been creating this for
a couple of months. Now that it's
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here, we have wonderful interviewees that
are lined up in wonderful topics that we
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are excited to broadcast to other marketers
in our sphere. Yeah, we're very
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excited about this, so thank you
for help. To a Kelse, you've
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been listening to the Higher Ed Marketer. To ensure that you never miss an
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