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Feb. 9, 2021

The Higher Ed Marketer Origin Story

The Higher Ed Marketer Origin Story

The Higher Ed Marketer explores the incredible accomplishments colleges and universities across the world see when creativity meets execution.

On today’s episode, Kelsey Kohrs, Producer at Sweet Fish Media, Bart Caylor, President & Founder at Caylor Solutions Inc, and Troy Singer, Senior Account Executive at Think Patented introduce The Higher Ed Marketer, a podcast dedicated to sharing university marketing stories that have led to success on and off campus. Episodes will feature:

- Things you can do to increase your university’s marketing effectiveness

- Actionable items you can take away from featured guests

- Energy and interesting ideas to get creative juices flowing!

Know of a higher education marketing change agent you’d like to hear on the show? Does your university have an interesting story to be featured? Connect with Bart Caylor or Troy Singer. If you’re not on LinkedIn, check the Caylor Solutions or Think Patented websites instead!

To hear more interviews like this one, subscribe to The Higher Ed Marketer on Apple Podcasts, Spotify, or your preferred podcast platform.

The Higher Ed Marketer podcast is sponsored by Caylor Solutions, an Education Marketing and Branding Agency, and by Think Patented, a Marketing Execution, Printing and Mailing provider of Higher Ed solutions.

    

 

Transcript
WEBVTT 1 00:00:00.040 --> 00:00:02.279 While this might be a natural way for us to kind of do that and 2 00:00:02.560 --> 00:00:06.120 provide more content to those different people that we serve and that, I have 3 00:00:06.240 --> 00:00:08.750 an interest in the same things that we do. This will give us an 4 00:00:08.789 --> 00:00:13.390 opportunity to broadcast to the world some of the cool things that they can do. 5 00:00:14.830 --> 00:00:18.589 You were listening to the Higher Ed Marketer, a podcast geared towards marketing 6 00:00:18.629 --> 00:00:23.460 professionals in higher education. This show will tackle all sorts of questions related to 7 00:00:23.500 --> 00:00:28.179 student recruitment, donor relations, marketing trends, new technologies and so much more. 8 00:00:28.940 --> 00:00:32.219 If you are looking for conversations centered around where the industry is going, 9 00:00:32.700 --> 00:00:41.689 this podcast is for you. Let's get into the show. Hello and welcome 10 00:00:41.770 --> 00:00:46.329 to the introductory episode of the Higher Ed Marketer. We are here today with 11 00:00:46.570 --> 00:00:50.560 host of the show, Bart Taylor and the other cohost, troy singer. 12 00:00:50.759 --> 00:00:53.799 How's it going today, guys, it's going well. Thanks for having us 13 00:00:53.799 --> 00:00:57.479 today. We're really excited about getting started on this podcast and what it might 14 00:00:57.520 --> 00:01:00.119 bean for everyone. Yes, we've been anticipating this day for a while. 15 00:01:00.520 --> 00:01:03.989 Now that it's here, all smiles and ready to get it started. We 16 00:01:04.150 --> 00:01:07.790 are all smiles today and to give your one a bit more context. My 17 00:01:07.829 --> 00:01:11.230 name is Kelsey Corps. I'm one of the producers of this show and today 18 00:01:11.430 --> 00:01:15.870 we'll be talking about what you, the listener, can expect from this podcast. 19 00:01:15.349 --> 00:01:19.700 But before we jump into that, can you tell me a little bit 20 00:01:19.780 --> 00:01:23.939 about yourselves? This is Bart I'm a designer by background, but I'm a 21 00:01:23.019 --> 00:01:26.739 first generation college student, and so that's one of the reasons why when I 22 00:01:26.019 --> 00:01:29.859 early in my career, got a chance to do some work with higher education, 23 00:01:30.019 --> 00:01:32.659 I kind of fell in love with it and understood the difference that higher 24 00:01:32.659 --> 00:01:34.890 education and making a person's life, and I've witnessed that with my wife and 25 00:01:34.930 --> 00:01:38.450 I both are firsten students, and so we really have fallen in love with 26 00:01:38.530 --> 00:01:42.849 higher education and I've really tried to focus my career on that and taking what 27 00:01:42.969 --> 00:01:45.689 I've learned in the corporate world and applying that over to High Ed. So 28 00:01:45.890 --> 00:01:49.519 that's that's what gets me excited about the podcast like this. That is phenomenal. 29 00:01:49.560 --> 00:01:53.079 I am also a first generation college student, so very proud of that. 30 00:01:53.439 --> 00:01:56.640 What about you, troy? Well, I'll make that through you. 31 00:01:56.799 --> 00:02:00.159 I was a first year college student or First Generation College student as well. 32 00:02:00.870 --> 00:02:06.390 I have a background in printing and marking an execution. The company I'm with 33 00:02:06.549 --> 00:02:12.789 brought me in because they have a wonderful solution regarding higher it and I have 34 00:02:13.389 --> 00:02:19.659 become friends with Bart about eight or nine months ago and this idea came out 35 00:02:19.780 --> 00:02:23.699 of us working together and I am super excited about it. That's professionally. 36 00:02:24.099 --> 00:02:30.490 Personally, I am an advict Golfer in crossfitter, so that is a great 37 00:02:30.530 --> 00:02:34.810 background of me, but I'm sure as this podcast goes on we'll be getting 38 00:02:34.849 --> 00:02:39.490 to know much more about each other. Absolutely we have Kaylor solution and think 39 00:02:39.610 --> 00:02:44.129 patented. Who are the sponsors of this podcast? Can you guys tell me 40 00:02:44.169 --> 00:02:47.000 a little bit about those sponsors? Let's start with you, Bart sure, 41 00:02:47.199 --> 00:02:51.840 I'm the president of Kaylor solutions and we do a lot of work in Higher 42 00:02:51.840 --> 00:02:54.520 Ed Marketing. got a very interesting model in the fact that we're aver rtual 43 00:02:54.560 --> 00:02:59.710 company, and so we we've embraced zoom well before zoom was kind of popular. 44 00:03:00.030 --> 00:03:02.349 We work with schools all around North America to help them with their enrollment 45 00:03:02.469 --> 00:03:07.909 and their advancement needs to get more students in the classrooms and more a donor's 46 00:03:07.110 --> 00:03:10.870 donating money, and so we do that through marketing and strategy and what about 47 00:03:10.909 --> 00:03:16.340 you, troy over at sink, patented, patented overall, is a marketing, 48 00:03:16.419 --> 00:03:21.419 execution and printing company. Again, like I said before, we have 49 00:03:21.659 --> 00:03:25.500 a solution for higher red and we take some of the strategy and marketing ideas 50 00:03:25.580 --> 00:03:30.810 that companies like bark come up with and we execute them for colleges and universities, 51 00:03:31.129 --> 00:03:37.729 whether that's in the form of digital advertising or it could be printed media. 52 00:03:38.330 --> 00:03:42.240 But where Bart is the strategy, we are the execution arm. Sounds 53 00:03:42.240 --> 00:03:46.080 like you guys are two peas in a pod and it sounds like this podcast 54 00:03:46.080 --> 00:03:50.080 is going to be amazing. So tell me why you wanted to start this 55 00:03:50.159 --> 00:03:53.439 podcast. I really wanted to start this podcast with the idea that we've been 56 00:03:53.439 --> 00:03:58.469 kaylor solutions. We've been developing content for several years and we probably have six 57 00:03:58.469 --> 00:04:01.909 years of blog content that we have created and have been doing that consistently for 58 00:04:02.310 --> 00:04:05.590 on a weekly basis for at least five of those years. Were hitting two, 59 00:04:05.669 --> 00:04:10.539 three hundred different blog post right now and I'm really amazed at how much 60 00:04:10.699 --> 00:04:13.340 people are finding that, you know, whether it's through Google or search or 61 00:04:13.379 --> 00:04:15.339 Linkedin or social media, and I have really always said, hey, I 62 00:04:15.500 --> 00:04:19.019 really, really like the practical, pragmatic approach that you have to a lot 63 00:04:19.019 --> 00:04:21.779 of the content. So the more that I thought about content, how to 64 00:04:21.980 --> 00:04:26.529 get more content out for high ad marketers, the idea of a podcast and 65 00:04:26.610 --> 00:04:31.129 just seeing the explosion that the podcast industry and that content realm has become over 66 00:04:31.129 --> 00:04:34.209 the last couple of years, it really seemed like the next step and in 67 00:04:34.329 --> 00:04:39.759 our content strategy, with choys background and in some of his voice work and 68 00:04:39.839 --> 00:04:42.120 things like that, we thought well, this might be a natural way for 69 00:04:42.199 --> 00:04:45.720 us to kind of do that and provide more content to those different people that 70 00:04:45.839 --> 00:04:47.480 we serve and that I have an interest in the same things that we do. 71 00:04:47.720 --> 00:04:51.319 Absolutely, and I feel like this was the natural next step for a 72 00:04:51.439 --> 00:04:56.750 team that's already been virtual and already as zoom professional and before zoom got quote 73 00:04:56.790 --> 00:05:01.029 unquote cool. So as listeners are tuning in each week, they're listening to 74 00:05:01.149 --> 00:05:04.310 new episodes. What kind of topics can they expect to hear? Well, 75 00:05:04.350 --> 00:05:10.819 we're going to be interviewing some of the marketers that we come across. I 76 00:05:10.899 --> 00:05:15.899 will say that I am a Linkedin lurker and I come across so many interesting 77 00:05:15.939 --> 00:05:20.889 and effective marketers, whether it's through a missions or whether it's through development departments. 78 00:05:21.290 --> 00:05:26.129 This will give us an opportunity to broadcast to the world some of the 79 00:05:26.290 --> 00:05:29.649 cool things that they can do, with the hopes of the people that listen 80 00:05:29.769 --> 00:05:34.170 to it will be able to get actionable items or at least bur their creative 81 00:05:34.209 --> 00:05:40.399 juices so they can apply them with their institution. Speaking of those creative juices, 82 00:05:40.600 --> 00:05:44.560 say a listener has an idea for a topic episode or guess that you 83 00:05:44.600 --> 00:05:47.040 should even feature on the show. What's the best way for them to connect 84 00:05:47.079 --> 00:05:49.990 with you? Probably the best way for them to connect with us would either 85 00:05:49.990 --> 00:05:55.069 be through Linkedin. Troy and myself were both pretty prevalent on Linkedin and that 86 00:05:55.110 --> 00:05:58.110 would be one of the quickest ways. Just, you know, look up 87 00:05:58.149 --> 00:06:00.389 our names and I think you'll find us pretty quick or you could actually go 88 00:06:00.430 --> 00:06:06.779 to the sponsored websites with Kaylor solutions. It's a Kaylor Solutionscom or think patentedcom, 89 00:06:08.060 --> 00:06:10.300 and you'd be able to get in contact with both of us there to 90 00:06:10.339 --> 00:06:14.339 give us your ideas for show subjects. Amazing and all of that information will 91 00:06:14.339 --> 00:06:16.660 be linked in the show notes below, and that actually wraps it up for 92 00:06:16.699 --> 00:06:20.689 our introductory episode. Bar In troy will be taking over the rains for episode 93 00:06:20.689 --> 00:06:24.850 one and beyond. Thank you, guys so much for joining me today and 94 00:06:24.889 --> 00:06:28.529 I am so excited to see the show grow, as are we. We 95 00:06:29.129 --> 00:06:32.319 again, have been creating this for a couple of months. Now that it's 96 00:06:32.319 --> 00:06:39.480 here, we have wonderful interviewees that are lined up in wonderful topics that we 97 00:06:39.600 --> 00:06:44.160 are excited to broadcast to other marketers in our sphere. Yeah, we're very 98 00:06:44.199 --> 00:06:47.589 excited about this, so thank you for help. To a Kelse, you've 99 00:06:47.670 --> 00:06:51.430 been listening to the Higher Ed Marketer. To ensure that you never miss an 100 00:06:51.430 --> 00:06:57.269 episode, subscribe to the show in your favorite podcast player. If you're listening 101 00:06:57.310 --> 00:07:00.550 with apple PODCASTS, we'd love for you to leave a quick rating of the 102 00:07:00.589 --> 00:07:04.420 show. Simply tap the number of stars you think the podcast deserves. Until 103 00:07:04.459 --> 00:07:04.899 next time,