From TikTok to Print Ads: Innovative Marketing in Higher Education

WEBVTT 1 00:00:00.040 --> 00:00:04.360 But I really encourage the listeners to see the future as of blanks late and 2 00:00:04.679 --> 00:00:08.830 see filling that planks like as something that feeds the soul rather than something that 3 00:00:08.949 --> 00:00:14.269 drains energy. You are listening to the Higher Ed Marketer, a podcast geared 4 00:00:14.310 --> 00:00:19.309 towards marketing professionals in higher education. This show will tackle all sorts of questions 5 00:00:19.390 --> 00:00:23.980 related to student recruitment, don'tor relations, marketing trends, new technologies and so 6 00:00:24.100 --> 00:00:28.300 much more. If you are looking for conversation centered around where the industry is 7 00:00:28.379 --> 00:00:38.770 going, this podcast is for you. Let's get into the show. Welcome 8 00:00:38.850 --> 00:00:43.289 to episode two of the Higher Ed Marketer podcast. I'm troy singer in here 9 00:00:43.329 --> 00:00:47.490 today with the cost of the show, Bart Taylor. How's IT GOING BART? 10 00:00:47.810 --> 00:00:50.119 It's going well. Thanks, Troy. It's exciting to be here on 11 00:00:50.240 --> 00:00:55.240 episode two. Really looking forward to our interview today. Yes, as M 12 00:00:55.320 --> 00:00:59.280 I we all have had to pivot and adjust all across their lives with the 13 00:00:59.359 --> 00:01:03.430 covid nineteen pandemic. In today we're going to talk about how that has affected 14 00:01:03.510 --> 00:01:07.629 our professional lives and the marketing that we do with today's guest. Tell us 15 00:01:07.629 --> 00:01:11.230 a little bit about that, Bar, sure we're going to be talking with 16 00:01:11.310 --> 00:01:15.989 Jamie Hunt. She's the new Chief Marketing Officer at Miami University of Ohio. 17 00:01:15.590 --> 00:01:19.140 She's gotta tell us a little bit about what it was like personally and professionally 18 00:01:19.579 --> 00:01:25.140 having to pivot in the middle of the pandemic and how that affected her life, 19 00:01:25.299 --> 00:01:26.620 as well as her role as a chief marketing officer. I think it's 20 00:01:26.620 --> 00:01:30.780 always interesting going into a new role like that and some of the ideas that 21 00:01:30.900 --> 00:01:33.370 she has I think are great. So I'm really excited to share this with 22 00:01:33.489 --> 00:01:38.650 everyone. Awesome. Let's get started. We are very excited to introduce Jamie 23 00:01:38.689 --> 00:01:44.730 Hunt, chief marketing officer at Miami University of Ohio. Welcome, Jamie. 24 00:01:45.049 --> 00:01:47.719 Thank you, I'm happy to be here. Well, we're happy to have 25 00:01:47.879 --> 00:01:52.760 you, Jamie. Before we dive into the professional part, will love to 26 00:01:52.840 --> 00:01:57.079 know if you can share one or two personal passions that you have that we 27 00:01:57.200 --> 00:02:00.400 may not be able to see in your linkedin profile. Sure. So. 28 00:02:00.879 --> 00:02:02.549 I have a ton of hobbies that keep me busy when I'm not working. 29 00:02:02.750 --> 00:02:07.870 I so, I paint, I've write. I have told people that if 30 00:02:07.909 --> 00:02:10.069 I'm not creating, I might as well be dead. So I'm always trying 31 00:02:10.069 --> 00:02:15.780 to create. I'm also super interested in turtles and tortoises, which is an 32 00:02:15.020 --> 00:02:20.180 interesting, strange hobby. When I retire I want to have a tortoise ranch. 33 00:02:20.620 --> 00:02:23.180 So right now I just have my little friend Clementine, who's next to 34 00:02:23.259 --> 00:02:27.900 me, but she promises to be joined by many other tortoises in the years 35 00:02:27.939 --> 00:02:32.569 to come. Well, that is wonderful, and you have recently moved to 36 00:02:32.729 --> 00:02:38.689 the southwestern Ohio area. So could you share something, maybe a favorite thing 37 00:02:38.770 --> 00:02:42.370 that you've discovered since you've moved here? Yeah, so when I moved to 38 00:02:42.490 --> 00:02:47.560 southwest Ohio I had never set foot in Ohio before I actually moved to Ohio, 39 00:02:47.800 --> 00:02:53.000 site unseen because of the pandemic and I had no idea what it was 40 00:02:53.080 --> 00:02:55.719 going to the landscape was going to be like, what it would feel like 41 00:02:55.840 --> 00:03:00.949 in this region, and I was so excited to find all the trails that 42 00:03:00.110 --> 00:03:05.909 there are around here. Miami University has seventeen miles of trails on campus and 43 00:03:06.030 --> 00:03:09.629 then there's a ton of state parks and city parks and country parks and awesome, 44 00:03:09.710 --> 00:03:15.699 awesome trails and planscapes really beautiful with the rolling hills and the river bluffs 45 00:03:15.780 --> 00:03:19.620 and all of that. So I was pleasantly surprised at how beautiful this part 46 00:03:19.659 --> 00:03:23.979 of the world is. Yes, and it'll keep you hiking and running for 47 00:03:23.259 --> 00:03:28.650 years to come. Thank you for Shanne a little bit more about your personal 48 00:03:29.129 --> 00:03:32.009 experiences, Bart Yeah, thanks, Troy and Jamie. I was just going 49 00:03:32.009 --> 00:03:35.969 to get started on our on our conversation here. When I reviewed your linkedin 50 00:03:36.090 --> 00:03:38.889 profile, one thing that stood out was when you started your new role there 51 00:03:38.930 --> 00:03:43.639 at a Miami University of a September of two thousand and twenty. You've already 52 00:03:43.639 --> 00:03:46.080 kind of referenced the idea that you know, showing up an Ohio side unseen 53 00:03:46.280 --> 00:03:50.680 because of the pandemic. Tell us about what that transition was like. What 54 00:03:50.879 --> 00:03:53.520 was that like, you know, personally, just kind of setting into that 55 00:03:53.599 --> 00:03:57.830 new role? Yeah, I really underestimated how challenging it would be to move 56 00:03:57.870 --> 00:04:01.110 during a pandemic. My husband and I took the lockdowns really seriously in the 57 00:04:01.150 --> 00:04:05.469 spring and so we hadn't set foot inside of a store or interacted with any 58 00:04:05.550 --> 00:04:12.419 human not part of our household between March and July. So when I was 59 00:04:12.500 --> 00:04:14.979 off for the job and we put our house on the market, suddenly we 60 00:04:15.060 --> 00:04:16.899 had to have strangers in our house. We had to do. Go to 61 00:04:17.019 --> 00:04:20.899 thows to do some home improvement projects, and that was sort of daunting and 62 00:04:21.019 --> 00:04:26.050 anxiet I producing for us after all those months of not engaging with people. 63 00:04:26.569 --> 00:04:30.850 We ultimately decided to drive straight from Winston Salem to Oxford, with just one 64 00:04:30.970 --> 00:04:33.810 stop to pick up some food through a drive through because we were so anxious 65 00:04:33.850 --> 00:04:38.920 about the travel, and we ended up arriving here at eleven o'clock at night, 66 00:04:38.959 --> 00:04:42.000 so I was still sight on seeing technically until the next morning. I 67 00:04:42.120 --> 00:04:44.920 have to I lived here for about, you know, ten hours before I 68 00:04:44.959 --> 00:04:47.360 got to see what it looked like here, but it was it was worth 69 00:04:47.399 --> 00:04:50.560 it. The biggest challenge, honestly, was not being able to stay goodbye 70 00:04:50.600 --> 00:04:55.189 to my friends and colleagues in person. There are people that I had not 71 00:04:55.310 --> 00:04:59.350 seen since we left in March, not having any idea that we would still 72 00:04:59.350 --> 00:05:03.230 be in this situation, and not being able to hug them or say goodbye 73 00:05:03.269 --> 00:05:08.740 to them in person. That's still kind of breaks my heart that the last 74 00:05:08.779 --> 00:05:11.060 time I saw them I didn't know was going to be the last time I 75 00:05:11.100 --> 00:05:13.420 saw them. Yeah, yeah, I'm sure that that was hard, and 76 00:05:13.819 --> 00:05:16.060 I mean the the pandemic. I don't think any of US estimated what it 77 00:05:16.100 --> 00:05:18.899 would be like. You know, I think that the idea of the toll 78 00:05:19.060 --> 00:05:23.769 on even mental health sometimes, I think is is underestimated on what this has 79 00:05:23.810 --> 00:05:27.610 been so far. So I'm curious. I appreciate your sharing personally first and 80 00:05:27.769 --> 00:05:30.290 foremost, but I'm also curious just professionally. I mean I know that any 81 00:05:30.370 --> 00:05:34.879 time any of US moved from one school to another or we were changing our 82 00:05:34.959 --> 00:05:39.240 career path, that certainly, you know, put some challenge in just in 83 00:05:39.279 --> 00:05:42.279 a normal time. But I was just curious, you know, how did 84 00:05:42.319 --> 00:05:46.079 that work during the pandemic? I mean you're going into a professional news new 85 00:05:46.199 --> 00:05:49.430 era, your chief marketing officer at a major school and you've got a team 86 00:05:49.430 --> 00:05:53.230 that you're going to be working with and you're in the middle of the pandemic. 87 00:05:53.310 --> 00:05:57.310 What was that like? That was also challenging. I'M NOT gonna lie 88 00:05:57.670 --> 00:06:00.629 Um it's hard. You don't realize when you start a job how often you 89 00:06:00.750 --> 00:06:05.379 poke your head into somebody's office and ask questions and learn more about what do 90 00:06:05.459 --> 00:06:08.899 I do about this? What do I do about that? And there was 91 00:06:09.100 --> 00:06:13.019 no ability to do that. I was working in the office suite with one 92 00:06:13.100 --> 00:06:15.100 other member of my staff. So and I tried not to bother them too 93 00:06:15.139 --> 00:06:19.889 much, but I had a ton of questions and it's really a new challenge 94 00:06:19.930 --> 00:06:25.930 to lead a team you've never met in a pandemic all of the issues that 95 00:06:26.050 --> 00:06:30.089 come along with that. That through a virtual means, so just having meetings 96 00:06:30.170 --> 00:06:34.319 with people via zoom and having all team meetings via zoom. And then sort 97 00:06:34.360 --> 00:06:38.600 of layered on top of that was it was September, so the academic year 98 00:06:38.680 --> 00:06:42.319 was just starting and all of the issues that come up at the beginning of 99 00:06:42.399 --> 00:06:46.000 the academic year in general, and then all of the issues that come up 100 00:06:46.040 --> 00:06:51.670 when you're bringing thirteenzero college students to campus during a pandemic just hit. I 101 00:06:51.790 --> 00:06:56.389 told people I had a thirty minute honeymoon because at thirty on my first day 102 00:06:56.430 --> 00:07:00.269 I was just diving straight into that, that covid situation on our campus. 103 00:07:00.540 --> 00:07:03.939 But I've had to make sure that my staff still understands that I have an 104 00:07:03.980 --> 00:07:08.660 open door policy and that open door looks like slack. It looks like, 105 00:07:09.300 --> 00:07:13.220 you know, making a phone call and getting on my calendar to have a 106 00:07:13.300 --> 00:07:16.009 conversation. Have the some of that face virtual, face to face in her 107 00:07:16.050 --> 00:07:21.610 action and making sure that people understand that I'm still well. I guess I'm 108 00:07:21.610 --> 00:07:26.529 not. Still making sure that people understand that I'm available to them, I'm 109 00:07:26.569 --> 00:07:30.079 a resource to them, I'm present and I want to interact with them, 110 00:07:30.480 --> 00:07:34.839 and having that relationship with them despite the pandemic has been really important. Right 111 00:07:35.399 --> 00:07:42.240 from what you described, obviously things were different than when you prepped and when 112 00:07:42.279 --> 00:07:45.870 you were interviewing. So could you give us one or two examples of how 113 00:07:46.430 --> 00:07:49.990 you had to change your expectations? Yeah, so I was interviewing in June 114 00:07:50.029 --> 00:07:55.269 and July and at the time everybody was thinking we were going to be back 115 00:07:55.389 --> 00:07:59.620 to full in person classes in the fall and the institution I was coming from 116 00:08:00.259 --> 00:08:03.420 was opening a little bit earlier than Miami was opening, but we kind of 117 00:08:03.459 --> 00:08:05.899 thought we were going to be more back into the swing of things than we 118 00:08:05.939 --> 00:08:11.459 were. Miami ended up having a five week delay where they had five weeks 119 00:08:11.459 --> 00:08:15.970 of online classes. So that kind of gave me an opportunity to get to 120 00:08:16.089 --> 00:08:18.209 know the lay of the land a little bit before students came. They move 121 00:08:18.290 --> 00:08:24.370 started moving in about two weeks late, but I don't think anybody expected the 122 00:08:24.410 --> 00:08:28.199 scope and scale of how the pandemic would influence higher education. I personally didn't 123 00:08:28.240 --> 00:08:31.240 predict that we were going to have as many students who wanted to be back 124 00:08:31.919 --> 00:08:35.840 and as many students who really didn't want to be back. It was sort 125 00:08:35.879 --> 00:08:41.039 of like a fifty mix of what students and parents wanted, and that divide 126 00:08:41.240 --> 00:08:43.389 has been really challenging to navigate, I think, for most of us in 127 00:08:43.429 --> 00:08:46.789 high education. Yeah, I think you're think you're exactly right. I mean, 128 00:08:46.830 --> 00:08:48.990 I've a lot of the clients that I work with it. It is 129 00:08:50.029 --> 00:08:54.909 kind of a little bit of a segmentation on either side where you know, 130 00:08:54.950 --> 00:08:56.700 you've got a lot of students are just, you know, committed to fully 131 00:08:56.740 --> 00:09:01.100 wanting to get back to a full, full on college experiences that is maybe 132 00:09:01.139 --> 00:09:03.580 they knew a year ago, and then you've got a lot that are just 133 00:09:03.620 --> 00:09:05.860 a very hesitant, the parents are hesitant and there's a wide range there. 134 00:09:05.940 --> 00:09:09.090 So tell me a little bit about as you as you got started there in 135 00:09:09.169 --> 00:09:13.529 September, I mean obviously interviewing and prepping, you know, you had maybe 136 00:09:13.570 --> 00:09:16.570 a certain type of vision, and probably a vision that you even cast during 137 00:09:16.610 --> 00:09:22.049 your interviews, about what what the marketing vision would be for Miami of Ohio 138 00:09:22.169 --> 00:09:24.799 going forward. And but, but, tell me. I mean once you 139 00:09:24.879 --> 00:09:28.559 got in there and in September and you're adjusting to slack and not having that 140 00:09:28.720 --> 00:09:33.440 chance to have everyone in a team one room meeting things that were used to. 141 00:09:33.919 --> 00:09:37.279 Certainly you had to start to change a little bit of how you were 142 00:09:37.360 --> 00:09:41.750 looking at that vision, at least the the tactical execution of that vision as 143 00:09:41.909 --> 00:09:45.190 as it related during the pandemic. So how did some of that change, 144 00:09:45.190 --> 00:09:48.750 or maybe tell me a little bit about what is that marketing vision going forward 145 00:09:48.750 --> 00:09:52.899 and how has the pandemic impacted that? Yeah, so prior to the pandemic, 146 00:09:52.980 --> 00:09:58.299 Miami was poised all out a new brand platform. When my predecessor left 147 00:09:58.580 --> 00:10:01.860 and Covid nineteen hit, that effort was put on pause and now that I'm 148 00:10:01.899 --> 00:10:05.019 on board, I decided to kind of continue that pause to give us an 149 00:10:05.019 --> 00:10:09.129 opportunity to do a little bit more brand research. We really want to understand 150 00:10:09.490 --> 00:10:15.769 how our pandemic response has impacted our current brand perception, but we also need 151 00:10:15.769 --> 00:10:20.370 to know how the pandemic has changed people's mindsets about what is important to them 152 00:10:20.370 --> 00:10:24.399 about the college experience, what concerns they have about the college experience and all 153 00:10:24.440 --> 00:10:28.200 of that. So we're doing some additional brand research and are going to tweak 154 00:10:28.240 --> 00:10:31.559 our platform accordingly before we roll that out to the community. And beyond that 155 00:10:31.840 --> 00:10:37.230 said, we've tried to be pretty innovative with our marketing tactics this fall. 156 00:10:37.870 --> 00:10:41.389 There's a lot of changes that have happened because you can't bring students physically to 157 00:10:41.470 --> 00:10:46.629 campus for large group tours or for big events, and that's been really central 158 00:10:46.710 --> 00:10:50.100 to the Miami experiences of residential campus and it's all about that student interaction and 159 00:10:50.259 --> 00:10:54.820 that student experience. And we can't have admissions counselors on the road and there's 160 00:10:54.860 --> 00:10:58.820 no college fares occurring. But we have to get in front of students and 161 00:10:58.899 --> 00:11:03.139 the ways that we have done them have had to change because we have students 162 00:11:03.409 --> 00:11:07.850 who are have zoom fatigue, so it's not necessarily that we want to suddenly 163 00:11:07.850 --> 00:11:11.730 fill the rest of their days up with more zoom meetings. So we've done 164 00:11:11.769 --> 00:11:16.809 some some AI retargeting, we've done some connected TV, we've done some ticktock 165 00:11:16.889 --> 00:11:22.720 advertising, we're looking into some influencer marketing to just try to get in front 166 00:11:22.759 --> 00:11:26.279 of them in new ways and I think it's really working. As institution, 167 00:11:26.600 --> 00:11:30.720 and probably everybody right now is having to rely more on marketing than the quote 168 00:11:30.720 --> 00:11:35.110 unquote sales side of things, because we can't get on the road, we 169 00:11:35.190 --> 00:11:37.950 can't get people to our campuses, and so I think we've done a really 170 00:11:37.950 --> 00:11:43.710 good job of supplementing what we have done in years past and it's showing. 171 00:11:43.990 --> 00:11:48.940 We have our applications are up about nine percent right now, which is really 172 00:11:48.019 --> 00:11:54.139 good. We'd had some some slow declines and applications over the past few years, 173 00:11:54.220 --> 00:11:56.899 nothing to be super concerned about, but to have that that large of 174 00:11:56.940 --> 00:12:00.860 an increase at this point in the middle of a pandemic is something that we're 175 00:12:00.899 --> 00:12:03.250 really happy about. That's great and I I'm sure that most of what you 176 00:12:03.330 --> 00:12:07.690 talked about there is the traditional Undergrad what about some of the other audiences? 177 00:12:07.769 --> 00:12:11.850 I mean certainly parents and current students, current parents and and maybe even to 178 00:12:11.970 --> 00:12:16.120 the to the degree of how development, marketing and donor relations and just community 179 00:12:16.159 --> 00:12:20.360 relations, how has that been affected as well? Well? It's been interesting. 180 00:12:20.559 --> 00:12:24.919 Our parent relations are really strong. I think at Miami we have someone 181 00:12:24.960 --> 00:12:31.389 who's dedicated to parent relations. We have a really active facebook group for parents. 182 00:12:31.789 --> 00:12:35.750 We have about Eighteenzero students and we have about thirteenzero parents in that group. 183 00:12:35.789 --> 00:12:39.350 So that's a huge percentage of our students. Parents are in there and 184 00:12:39.470 --> 00:12:43.500 they're active. It is dozens of posts a day, honestly, and we're 185 00:12:43.620 --> 00:12:46.899 pushing out our messaging to them at the same time pushing it to the students 186 00:12:46.940 --> 00:12:50.740 because we know they want to know. They have a lot of concerns. 187 00:12:50.179 --> 00:12:54.860 Their concerns might be different than their students concerns, and so we want to 188 00:12:54.899 --> 00:12:58.289 make sure that they're seeing information. In addition to their students, we want 189 00:12:58.330 --> 00:13:03.049 to keep our board of trustees engaged and understanding what's going on. We want 190 00:13:03.049 --> 00:13:07.169 to keep our alumni engaged, understanding our response the Pantem and some of the 191 00:13:07.250 --> 00:13:11.960 social unrest that we had this summer, making sure that we're keeping everybody in 192 00:13:13.000 --> 00:13:16.799 the loop, connecting with our legislators making sure they're aware of the decisions that 193 00:13:16.879 --> 00:13:22.080 we're making. We've had to be really nimble, just like I suspect almost 194 00:13:22.080 --> 00:13:26.549 everybody in higher head has had dad Ted to do with the governor making mandates, 195 00:13:26.750 --> 00:13:31.470 are passing down regulations or things that he would like to see us do, 196 00:13:31.990 --> 00:13:33.470 making sure that we're communicating back to him that, yes, we're doing 197 00:13:33.549 --> 00:13:37.830 that. Those are important, we understand it, but getting in front of 198 00:13:37.870 --> 00:13:43.299 those people. I think has never been more important parent connection previous to the 199 00:13:43.460 --> 00:13:46.659 pandemic. I think it would be a real challenge to build that on the 200 00:13:46.779 --> 00:13:50.779 fly at this point. But making sure that parents understand everything we're doing. 201 00:13:50.860 --> 00:13:54.419 I don't think anything is more important right now. Yeah, beyond, of 202 00:13:54.500 --> 00:13:56.330 course, communicating with students, but making sure parents are in the loop, 203 00:13:56.649 --> 00:14:01.169 and prospective parents so that they know what we're doing to keep kids safe and 204 00:14:01.289 --> 00:14:09.490 what we're doing to keep our campus healthy during this crisis. I think you're 205 00:14:09.490 --> 00:14:13.039 right on that and I'll speak as a as a college parent myself. I've 206 00:14:13.039 --> 00:14:16.399 got it, you know, as a junior at Butler University here in Indiana 207 00:14:16.440 --> 00:14:20.320 and I'm freshman at Pretty University. And even before the pandemic, I noticed 208 00:14:20.360 --> 00:14:24.230 that the more schools engaged with us, even in the in the in the 209 00:14:24.549 --> 00:14:28.549 process of looking for schools, my students looking for schools, the schools that 210 00:14:28.549 --> 00:14:33.149 were actually engaging with us as parents kind of floated to the top because those 211 00:14:33.190 --> 00:14:35.710 are the student those are the schools we were talking about. Because, you 212 00:14:35.789 --> 00:14:39.220 know, mom and I didn't get a fiftyzero emails from all the schools. 213 00:14:39.259 --> 00:14:41.340 We got one or two, and so I agree with you. I think 214 00:14:41.379 --> 00:14:46.500 that making sure the parents are engaged in communications, whether it's during the pandemic 215 00:14:46.539 --> 00:14:50.139 or even outside the pandemic, is so critical. Yeah, absolutely. We 216 00:14:50.899 --> 00:14:54.210 did a lot more print this year than we did in the past years because 217 00:14:54.250 --> 00:14:56.769 we wanted to make sure parents were seeing things, and that's the best ways 218 00:14:56.970 --> 00:15:00.570 mail it to the house and have the parents able to get their hands on 219 00:15:00.649 --> 00:15:03.690 it. I believe we either have recently sent our plan to send a piece 220 00:15:03.769 --> 00:15:07.919 that is just directed directly to the parents that they get an understanding of what's 221 00:15:07.919 --> 00:15:13.279 going on. There's no way to overstate how much influence a parent has on 222 00:15:13.480 --> 00:15:16.720 college choice. That's exactly right, Jamie. You have shared so much with 223 00:15:16.799 --> 00:15:20.669 us today and, like we said at the beginning of the PODCAST, we 224 00:15:20.870 --> 00:15:26.350 like to at least have one or two great ideas that can be shared so 225 00:15:26.389 --> 00:15:30.830 others can benefit from it at schools that are listening to it. So is 226 00:15:30.870 --> 00:15:35.230 there anything that you haven't shared that is discovery or maybe just the pet idea 227 00:15:35.309 --> 00:15:39.220 that you could give to us here at the end? Yeah, absolutely, 228 00:15:39.299 --> 00:15:46.700 everybody should start a tortoise pay. That's my pet identerful. All Right, 229 00:15:48.019 --> 00:15:50.730 I think now is really the time to start thinking outside the box and I 230 00:15:50.850 --> 00:15:54.970 know that the stress of the pandemic is wearing on all of us and that 231 00:15:54.250 --> 00:15:58.649 generally means creativity suffers. We've been doing this for ten months and we're tired 232 00:16:00.090 --> 00:16:03.850 and we're slogging through it and it's all of us. But I really encourage 233 00:16:03.889 --> 00:16:07.720 the listeners to see the future as a blank slate and see filling that blank 234 00:16:07.799 --> 00:16:12.200 slate as something that feeds the soul rather than something that drains energy. Right 235 00:16:12.279 --> 00:16:17.919 now, marketing has never been more important to meeting institutional goals. We are 236 00:16:18.480 --> 00:16:22.870 the front door and they're the sales team is having to do all kinds of 237 00:16:22.990 --> 00:16:26.110 new tactics that aren't as front and centers they've been in the past. So 238 00:16:26.269 --> 00:16:30.110 we really need to be out front and doing creative, creative things. This 239 00:16:30.309 --> 00:16:33.620 is our time to shine. This is our time to show leadership how much 240 00:16:33.620 --> 00:16:37.139 we can move the needle. It's our time to show leadership the value of 241 00:16:37.299 --> 00:16:41.779 marketing and how marketing can drive sales, and it's the time that we can 242 00:16:41.820 --> 00:16:47.450 show the Roy of our work. And so I think if there's something creative 243 00:16:47.450 --> 00:16:49.370 and innovative that you've wanted to try, now is the time to do it. 244 00:16:49.769 --> 00:16:55.529 I feel really lucky. The president here at Miami gave me a large 245 00:16:55.610 --> 00:16:57.690 sum of money and said, I don't care if you fail the things, 246 00:16:57.850 --> 00:17:03.120 just try something new and innovative, try something creative, and that's what we've 247 00:17:03.159 --> 00:17:07.039 done and we'll see if that pans out. He saw that this is the 248 00:17:07.160 --> 00:17:11.079 time to try things, to take bold steps, and I encourage listeners to 249 00:17:11.160 --> 00:17:15.670 do that too. But I also encourage listeners to understand and and realize that 250 00:17:15.750 --> 00:17:21.630 their teams and everybody that you're working with is also living with a lot of 251 00:17:21.750 --> 00:17:25.269 anxiety about what's going on in the world. We all have zoomed fatigue, 252 00:17:25.309 --> 00:17:30.859 we all have stress, we've all grieving experiences that we've lost, weddings that 253 00:17:30.940 --> 00:17:34.619 we've missed, hugs that we haven't had and lost family members and friends, 254 00:17:34.700 --> 00:17:40.539 and I think if we can give each other grace through this time and really 255 00:17:40.980 --> 00:17:45.250 understand that our audiences are feeling all of this too, and when we communicate 256 00:17:45.369 --> 00:17:48.769 with them we need to be cognizant of that, I think that's really important. 257 00:17:48.289 --> 00:17:52.650 That's great, Jamie. Thank you for such a beautiful and applicable response 258 00:17:52.730 --> 00:17:56.250 to that question and I thank you for joining us and sharing all of your 259 00:17:56.329 --> 00:18:02.319 expertise today. You definitely provided plenty of useful takeaways. Thank you so much 260 00:18:02.319 --> 00:18:03.839 for having me. It's been a great discussion. I'm happy to be part 261 00:18:03.839 --> 00:18:08.720 of it this episode of the Higher Ed Marketer podcast. It's sponsored by Taylor 262 00:18:08.839 --> 00:18:15.430 solutions and education, marketing and branding agency, and also by Think, patented, 263 00:18:15.829 --> 00:18:18.910 a marketing, execution, printing and mailing provider of higher it solutions. 264 00:18:19.269 --> 00:18:23.230 On behalf of my cohost Bart Taylor, I'm troy singer. Thank you for 265 00:18:23.349 --> 00:18:30.420 tuning in. You've been listening to the Higher Ed Marketer. To ensure that 266 00:18:30.539 --> 00:18:33.579 you never miss an episode, subscribe to the show in your favorite podcast player. 267 00:18:34.460 --> 00:18:37.700 If you're listening with apple podcasts. We'd love for you to leave a 268 00:18:37.740 --> 00:18:41.250 quick rating of the show. Simply tap the number of stars you think the 269 00:18:41.289 --> 00:18:44.769 podcast deserves. Until next time.