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Feb. 23, 2021

From TikTok to Print Ads: Innovative Marketing in Higher Education

From TikTok to Print Ads: Innovative Marketing in Higher Education

Marketing has never been more important for institutions than it is right now. How are you able to recruit prospective students during a pandemic? How do the ways you communicate to parents and students differ during this time?

These questions and more are answered on this episode of The Higher Ed Marketer. Bart Caylor, President & Founder at Caylor Solutions Inc, and Troy Singer, Senior Account Executive at Think Patented chat with Jamie Hunt, Vice President and Chief Marketing and Communications Officer at Miami University of Ohio

about:

- Transitioning into a Chief Marketing Officer role during a pandemic

- How marketing visions have pivoted and evolved during 2020

- Keeping teams engaged, motivated and feeling supported remote

Know of a higher education marketing change agent you’d like to hear on the show? Does your university have an interesting story to be featured? Connect with Bart Caylor or Troy Singer. If you’re not on LinkedIn, check the Caylor Solutions or Think Patented websites instead!

To hear more interviews like this one, subscribe to The Higher Ed Marketer on Apple Podcasts, Spotify, or your preferred podcast platform.

The Higher Ed Marketer podcast is sponsored by Caylor Solutions, an Education Marketing and Branding Agency, and by Think Patented, a Marketing Execution, Printing and Mailing provider of Higher Ed solutions.

    

 

Transcript
WEBVTT 1 00:00:00.040 --> 00:00:04.360 But I really encourage the listeners to see the future as of blanks late and 2 00:00:04.679 --> 00:00:08.830 see filling that planks like as something that feeds the soul rather than something that 3 00:00:08.949 --> 00:00:14.269 drains energy. You are listening to the Higher Ed Marketer, a podcast geared 4 00:00:14.310 --> 00:00:19.309 towards marketing professionals in higher education. This show will tackle all sorts of questions 5 00:00:19.390 --> 00:00:23.980 related to student recruitment, don'tor relations, marketing trends, new technologies and so 6 00:00:24.100 --> 00:00:28.300 much more. If you are looking for conversation centered around where the industry is 7 00:00:28.379 --> 00:00:38.770 going, this podcast is for you. Let's get into the show. Welcome 8 00:00:38.850 --> 00:00:43.289 to episode two of the Higher Ed Marketer podcast. I'm troy singer in here 9 00:00:43.329 --> 00:00:47.490 today with the cost of the show, Bart Taylor. How's IT GOING BART? 10 00:00:47.810 --> 00:00:50.119 It's going well. Thanks, Troy. It's exciting to be here on 11 00:00:50.240 --> 00:00:55.240 episode two. Really looking forward to our interview today. Yes, as M 12 00:00:55.320 --> 00:00:59.280 I we all have had to pivot and adjust all across their lives with the 13 00:00:59.359 --> 00:01:03.430 covid nineteen pandemic. In today we're going to talk about how that has affected 14 00:01:03.510 --> 00:01:07.629 our professional lives and the marketing that we do with today's guest. Tell us 15 00:01:07.629 --> 00:01:11.230 a little bit about that, Bar, sure we're going to be talking with 16 00:01:11.310 --> 00:01:15.989 Jamie Hunt. She's the new Chief Marketing Officer at Miami University of Ohio. 17 00:01:15.590 --> 00:01:19.140 She's gotta tell us a little bit about what it was like personally and professionally 18 00:01:19.579 --> 00:01:25.140 having to pivot in the middle of the pandemic and how that affected her life, 19 00:01:25.299 --> 00:01:26.620 as well as her role as a chief marketing officer. I think it's 20 00:01:26.620 --> 00:01:30.780 always interesting going into a new role like that and some of the ideas that 21 00:01:30.900 --> 00:01:33.370 she has I think are great. So I'm really excited to share this with 22 00:01:33.489 --> 00:01:38.650 everyone. Awesome. Let's get started. We are very excited to introduce Jamie 23 00:01:38.689 --> 00:01:44.730 Hunt, chief marketing officer at Miami University of Ohio. Welcome, Jamie. 24 00:01:45.049 --> 00:01:47.719 Thank you, I'm happy to be here. Well, we're happy to have 25 00:01:47.879 --> 00:01:52.760 you, Jamie. Before we dive into the professional part, will love to 26 00:01:52.840 --> 00:01:57.079 know if you can share one or two personal passions that you have that we 27 00:01:57.200 --> 00:02:00.400 may not be able to see in your linkedin profile. Sure. So. 28 00:02:00.879 --> 00:02:02.549 I have a ton of hobbies that keep me busy when I'm not working. 29 00:02:02.750 --> 00:02:07.870 I so, I paint, I've write. I have told people that if 30 00:02:07.909 --> 00:02:10.069 I'm not creating, I might as well be dead. So I'm always trying 31 00:02:10.069 --> 00:02:15.780 to create. I'm also super interested in turtles and tortoises, which is an 32 00:02:15.020 --> 00:02:20.180 interesting, strange hobby. When I retire I want to have a tortoise ranch. 33 00:02:20.620 --> 00:02:23.180 So right now I just have my little friend Clementine, who's next to 34 00:02:23.259 --> 00:02:27.900 me, but she promises to be joined by many other tortoises in the years 35 00:02:27.939 --> 00:02:32.569 to come. Well, that is wonderful, and you have recently moved to 36 00:02:32.729 --> 00:02:38.689 the southwestern Ohio area. So could you share something, maybe a favorite thing 37 00:02:38.770 --> 00:02:42.370 that you've discovered since you've moved here? Yeah, so when I moved to 38 00:02:42.490 --> 00:02:47.560 southwest Ohio I had never set foot in Ohio before I actually moved to Ohio, 39 00:02:47.800 --> 00:02:53.000 site unseen because of the pandemic and I had no idea what it was 40 00:02:53.080 --> 00:02:55.719 going to the landscape was going to be like, what it would feel like 41 00:02:55.840 --> 00:03:00.949 in this region, and I was so excited to find all the trails that 42 00:03:00.110 --> 00:03:05.909 there are around here. Miami University has seventeen miles of trails on campus and 43 00:03:06.030 --> 00:03:09.629 then there's a ton of state parks and city parks and country parks and awesome, 44 00:03:09.710 --> 00:03:15.699 awesome trails and planscapes really beautiful with the rolling hills and the river bluffs 45 00:03:15.780 --> 00:03:19.620 and all of that. So I was pleasantly surprised at how beautiful this part 46 00:03:19.659 --> 00:03:23.979 of the world is. Yes, and it'll keep you hiking and running for 47 00:03:23.259 --> 00:03:28.650 years to come. Thank you for Shanne a little bit more about your personal 48 00:03:29.129 --> 00:03:32.009 experiences, Bart Yeah, thanks, Troy and Jamie. I was just going 49 00:03:32.009 --> 00:03:35.969 to get started on our on our conversation here. When I reviewed your linkedin 50 00:03:36.090 --> 00:03:38.889 profile, one thing that stood out was when you started your new role there 51 00:03:38.930 --> 00:03:43.639 at a Miami University of a September of two thousand and twenty. You've already 52 00:03:43.639 --> 00:03:46.080 kind of referenced the idea that you know, showing up an Ohio side unseen 53 00:03:46.280 --> 00:03:50.680 because of the pandemic. Tell us about what that transition was like. What 54 00:03:50.879 --> 00:03:53.520 was that like, you know, personally, just kind of setting into that 55 00:03:53.599 --> 00:03:57.830 new role? Yeah, I really underestimated how challenging it would be to move 56 00:03:57.870 --> 00:04:01.110 during a pandemic. My husband and I took the lockdowns really seriously in the 57 00:04:01.150 --> 00:04:05.469 spring and so we hadn't set foot inside of a store or interacted with any 58 00:04:05.550 --> 00:04:12.419 human not part of our household between March and July. So when I was 59 00:04:12.500 --> 00:04:14.979 off for the job and we put our house on the market, suddenly we 60 00:04:15.060 --> 00:04:16.899 had to have strangers in our house. We had to do. Go to 61 00:04:17.019 --> 00:04:20.899 thows to do some home improvement projects, and that was sort of daunting and 62 00:04:21.019 --> 00:04:26.050 anxiet I producing for us after all those months of not engaging with people. 63 00:04:26.569 --> 00:04:30.850 We ultimately decided to drive straight from Winston Salem to Oxford, with just one 64 00:04:30.970 --> 00:04:33.810 stop to pick up some food through a drive through because we were so anxious 65 00:04:33.850 --> 00:04:38.920 about the travel, and we ended up arriving here at eleven o'clock at night, 66 00:04:38.959 --> 00:04:42.000 so I was still sight on seeing technically until the next morning. I 67 00:04:42.120 --> 00:04:44.920 have to I lived here for about, you know, ten hours before I 68 00:04:44.959 --> 00:04:47.360 got to see what it looked like here, but it was it was worth 69 00:04:47.399 --> 00:04:50.560 it. The biggest challenge, honestly, was not being able to stay goodbye 70 00:04:50.600 --> 00:04:55.189 to my friends and colleagues in person. There are people that I had not 71 00:04:55.310 --> 00:04:59.350 seen since we left in March, not having any idea that we would still 72 00:04:59.350 --> 00:05:03.230 be in this situation, and not being able to hug them or say goodbye 73 00:05:03.269 --> 00:05:08.740 to them in person. That's still kind of breaks my heart that the last 74 00:05:08.779 --> 00:05:11.060 time I saw them I didn't know was going to be the last time I 75 00:05:11.100 --> 00:05:13.420 saw them. Yeah, yeah, I'm sure that that was hard, and 76 00:05:13.819 --> 00:05:16.060 I mean the the pandemic. I don't think any of US estimated what it 77 00:05:16.100 --> 00:05:18.899 would be like. You know, I think that the idea of the toll 78 00:05:19.060 --> 00:05:23.769 on even mental health sometimes, I think is is underestimated on what this has 79 00:05:23.810 --> 00:05:27.610 been so far. So I'm curious. I appreciate your sharing personally first and 80 00:05:27.769 --> 00:05:30.290 foremost, but I'm also curious just professionally. I mean I know that any 81 00:05:30.370 --> 00:05:34.879 time any of US moved from one school to another or we were changing our 82 00:05:34.959 --> 00:05:39.240 career path, that certainly, you know, put some challenge in just in 83 00:05:39.279 --> 00:05:42.279 a normal time. But I was just curious, you know, how did 84 00:05:42.319 --> 00:05:46.079 that work during the pandemic? I mean you're going into a professional news new 85 00:05:46.199 --> 00:05:49.430 era, your chief marketing officer at a major school and you've got a team 86 00:05:49.430 --> 00:05:53.230 that you're going to be working with and you're in the middle of the pandemic. 87 00:05:53.310 --> 00:05:57.310 What was that like? That was also challenging. I'M NOT gonna lie 88 00:05:57.670 --> 00:06:00.629 Um it's hard. You don't realize when you start a job how often you 89 00:06:00.750 --> 00:06:05.379 poke your head into somebody's office and ask questions and learn more about what do 90 00:06:05.459 --> 00:06:08.899 I do about this? What do I do about that? And there was 91 00:06:09.100 --> 00:06:13.019 no ability to do that. I was working in the office suite with one 92 00:06:13.100 --> 00:06:15.100 other member of my staff. So and I tried not to bother them too 93 00:06:15.139 --> 00:06:19.889 much, but I had a ton of questions and it's really a new challenge 94 00:06:19.930 --> 00:06:25.930 to lead a team you've never met in a pandemic all of the issues that 95 00:06:26.050 --> 00:06:30.089 come along with that. That through a virtual means, so just having meetings 96 00:06:30.170 --> 00:06:34.319 with people via zoom and having all team meetings via zoom. And then sort 97 00:06:34.360 --> 00:06:38.600 of layered on top of that was it was September, so the academic year 98 00:06:38.680 --> 00:06:42.319 was just starting and all of the issues that come up at the beginning of 99 00:06:42.399 --> 00:06:46.000 the academic year in general, and then all of the issues that come up 100 00:06:46.040 --> 00:06:51.670 when you're bringing thirteenzero college students to campus during a pandemic just hit. I 101 00:06:51.790 --> 00:06:56.389 told people I had a thirty minute honeymoon because at thirty on my first day 102 00:06:56.430 --> 00:07:00.269 I was just diving straight into that, that covid situation on our campus. 103 00:07:00.540 --> 00:07:03.939 But I've had to make sure that my staff still understands that I have an 104 00:07:03.980 --> 00:07:08.660 open door policy and that open door looks like slack. It looks like, 105 00:07:09.300 --> 00:07:13.220 you know, making a phone call and getting on my calendar to have a 106 00:07:13.300 --> 00:07:16.009 conversation. Have the some of that face virtual, face to face in her 107 00:07:16.050 --> 00:07:21.610 action and making sure that people understand that I'm still well. I guess I'm 108 00:07:21.610 --> 00:07:26.529 not. Still making sure that people understand that I'm available to them, I'm 109 00:07:26.569 --> 00:07:30.079 a resource to them, I'm present and I want to interact with them, 110 00:07:30.480 --> 00:07:34.839 and having that relationship with them despite the pandemic has been really important. Right 111 00:07:35.399 --> 00:07:42.240 from what you described, obviously things were different than when you prepped and when 112 00:07:42.279 --> 00:07:45.870 you were interviewing. So could you give us one or two examples of how 113 00:07:46.430 --> 00:07:49.990 you had to change your expectations? Yeah, so I was interviewing in June 114 00:07:50.029 --> 00:07:55.269 and July and at the time everybody was thinking we were going to be back 115 00:07:55.389 --> 00:07:59.620 to full in person classes in the fall and the institution I was coming from 116 00:08:00.259 --> 00:08:03.420 was opening a little bit earlier than Miami was opening, but we kind of 117 00:08:03.459 --> 00:08:05.899 thought we were going to be more back into the swing of things than we 118 00:08:05.939 --> 00:08:11.459 were. Miami ended up having a five week delay where they had five weeks 119 00:08:11.459 --> 00:08:15.970 of online classes. So that kind of gave me an opportunity to get to 120 00:08:16.089 --> 00:08:18.209 know the lay of the land a little bit before students came. They move 121 00:08:18.290 --> 00:08:24.370 started moving in about two weeks late, but I don't think anybody expected the 122 00:08:24.410 --> 00:08:28.199 scope and scale of how the pandemic would influence higher education. I personally didn't 123 00:08:28.240 --> 00:08:31.240 predict that we were going to have as many students who wanted to be back 124 00:08:31.919 --> 00:08:35.840 and as many students who really didn't want to be back. It was sort 125 00:08:35.879 --> 00:08:41.039 of like a fifty mix of what students and parents wanted, and that divide 126 00:08:41.240 --> 00:08:43.389 has been really challenging to navigate, I think, for most of us in 127 00:08:43.429 --> 00:08:46.789 high education. Yeah, I think you're think you're exactly right. I mean, 128 00:08:46.830 --> 00:08:48.990 I've a lot of the clients that I work with it. It is 129 00:08:50.029 --> 00:08:54.909 kind of a little bit of a segmentation on either side where you know, 130 00:08:54.950 --> 00:08:56.700 you've got a lot of students are just, you know, committed to fully 131 00:08:56.740 --> 00:09:01.100 wanting to get back to a full, full on college experiences that is maybe 132 00:09:01.139 --> 00:09:03.580 they knew a year ago, and then you've got a lot that are just 133 00:09:03.620 --> 00:09:05.860 a very hesitant, the parents are hesitant and there's a wide range there. 134 00:09:05.940 --> 00:09:09.090 So tell me a little bit about as you as you got started there in 135 00:09:09.169 --> 00:09:13.529 September, I mean obviously interviewing and prepping, you know, you had maybe 136 00:09:13.570 --> 00:09:16.570 a certain type of vision, and probably a vision that you even cast during 137 00:09:16.610 --> 00:09:22.049 your interviews, about what what the marketing vision would be for Miami of Ohio 138 00:09:22.169 --> 00:09:24.799 going forward. And but, but, tell me. I mean once you 139 00:09:24.879 --> 00:09:28.559 got in there and in September and you're adjusting to slack and not having that 140 00:09:28.720 --> 00:09:33.440 chance to have everyone in a team one room meeting things that were used to. 141 00:09:33.919 --> 00:09:37.279 Certainly you had to start to change a little bit of how you were 142 00:09:37.360 --> 00:09:41.750 looking at that vision, at least the the tactical execution of that vision as 143 00:09:41.909 --> 00:09:45.190 as it related during the pandemic. So how did some of that change, 144 00:09:45.190 --> 00:09:48.750 or maybe tell me a little bit about what is that marketing vision going forward 145 00:09:48.750 --> 00:09:52.899 and how has the pandemic impacted that? Yeah, so prior to the pandemic, 146 00:09:52.980 --> 00:09:58.299 Miami was poised all out a new brand platform. When my predecessor left 147 00:09:58.580 --> 00:10:01.860 and Covid nineteen hit, that effort was put on pause and now that I'm 148 00:10:01.899 --> 00:10:05.019 on board, I decided to kind of continue that pause to give us an 149 00:10:05.019 --> 00:10:09.129 opportunity to do a little bit more brand research. We really want to understand 150 00:10:09.490 --> 00:10:15.769 how our pandemic response has impacted our current brand perception, but we also need 151 00:10:15.769 --> 00:10:20.370 to know how the pandemic has changed people's mindsets about what is important to them 152 00:10:20.370 --> 00:10:24.399 about the college experience, what concerns they have about the college experience and all 153 00:10:24.440 --> 00:10:28.200 of that. So we're doing some additional brand research and are going to tweak 154 00:10:28.240 --> 00:10:31.559 our platform accordingly before we roll that out to the community. And beyond that 155 00:10:31.840 --> 00:10:37.230 said, we've tried to be pretty innovative with our marketing tactics this fall. 156 00:10:37.870 --> 00:10:41.389 There's a lot of changes that have happened because you can't bring students physically to 157 00:10:41.470 --> 00:10:46.629 campus for large group tours or for big events, and that's been really central 158 00:10:46.710 --> 00:10:50.100 to the Miami experiences of residential campus and it's all about that student interaction and 159 00:10:50.259 --> 00:10:54.820 that student experience. And we can't have admissions counselors on the road and there's 160 00:10:54.860 --> 00:10:58.820 no college fares occurring. But we have to get in front of students and 161 00:10:58.899 --> 00:11:03.139 the ways that we have done them have had to change because we have students 162 00:11:03.409 --> 00:11:07.850 who are have zoom fatigue, so it's not necessarily that we want to suddenly 163 00:11:07.850 --> 00:11:11.730 fill the rest of their days up with more zoom meetings. So we've done 164 00:11:11.769 --> 00:11:16.809 some some AI retargeting, we've done some connected TV, we've done some ticktock 165 00:11:16.889 --> 00:11:22.720 advertising, we're looking into some influencer marketing to just try to get in front 166 00:11:22.759 --> 00:11:26.279 of them in new ways and I think it's really working. As institution, 167 00:11:26.600 --> 00:11:30.720 and probably everybody right now is having to rely more on marketing than the quote 168 00:11:30.720 --> 00:11:35.110 unquote sales side of things, because we can't get on the road, we 169 00:11:35.190 --> 00:11:37.950 can't get people to our campuses, and so I think we've done a really 170 00:11:37.950 --> 00:11:43.710 good job of supplementing what we have done in years past and it's showing. 171 00:11:43.990 --> 00:11:48.940 We have our applications are up about nine percent right now, which is really 172 00:11:48.019 --> 00:11:54.139 good. We'd had some some slow declines and applications over the past few years, 173 00:11:54.220 --> 00:11:56.899 nothing to be super concerned about, but to have that that large of 174 00:11:56.940 --> 00:12:00.860 an increase at this point in the middle of a pandemic is something that we're 175 00:12:00.899 --> 00:12:03.250 really happy about. That's great and I I'm sure that most of what you 176 00:12:03.330 --> 00:12:07.690 talked about there is the traditional Undergrad what about some of the other audiences? 177 00:12:07.769 --> 00:12:11.850 I mean certainly parents and current students, current parents and and maybe even to 178 00:12:11.970 --> 00:12:16.120 the to the degree of how development, marketing and donor relations and just community 179 00:12:16.159 --> 00:12:20.360 relations, how has that been affected as well? Well? It's been interesting. 180 00:12:20.559 --> 00:12:24.919 Our parent relations are really strong. I think at Miami we have someone 181 00:12:24.960 --> 00:12:31.389 who's dedicated to parent relations. We have a really active facebook group for parents. 182 00:12:31.789 --> 00:12:35.750 We have about Eighteenzero students and we have about thirteenzero parents in that group. 183 00:12:35.789 --> 00:12:39.350 So that's a huge percentage of our students. Parents are in there and 184 00:12:39.470 --> 00:12:43.500 they're active. It is dozens of posts a day, honestly, and we're 185 00:12:43.620 --> 00:12:46.899 pushing out our messaging to them at the same time pushing it to the students 186 00:12:46.940 --> 00:12:50.740 because we know they want to know. They have a lot of concerns. 187 00:12:50.179 --> 00:12:54.860 Their concerns might be different than their students concerns, and so we want to 188 00:12:54.899 --> 00:12:58.289 make sure that they're seeing information. In addition to their students, we want 189 00:12:58.330 --> 00:13:03.049 to keep our board of trustees engaged and understanding what's going on. We want 190 00:13:03.049 --> 00:13:07.169 to keep our alumni engaged, understanding our response the Pantem and some of the 191 00:13:07.250 --> 00:13:11.960 social unrest that we had this summer, making sure that we're keeping everybody in 192 00:13:13.000 --> 00:13:16.799 the loop, connecting with our legislators making sure they're aware of the decisions that 193 00:13:16.879 --> 00:13:22.080 we're making. We've had to be really nimble, just like I suspect almost 194 00:13:22.080 --> 00:13:26.549 everybody in higher head has had dad Ted to do with the governor making mandates, 195 00:13:26.750 --> 00:13:31.470 are passing down regulations or things that he would like to see us do, 196 00:13:31.990 --> 00:13:33.470 making sure that we're communicating back to him that, yes, we're doing 197 00:13:33.549 --> 00:13:37.830 that. Those are important, we understand it, but getting in front of 198 00:13:37.870 --> 00:13:43.299 those people. I think has never been more important parent connection previous to the 199 00:13:43.460 --> 00:13:46.659 pandemic. I think it would be a real challenge to build that on the 200 00:13:46.779 --> 00:13:50.779 fly at this point. But making sure that parents understand everything we're doing. 201 00:13:50.860 --> 00:13:54.419 I don't think anything is more important right now. Yeah, beyond, of 202 00:13:54.500 --> 00:13:56.330 course, communicating with students, but making sure parents are in the loop, 203 00:13:56.649 --> 00:14:01.169 and prospective parents so that they know what we're doing to keep kids safe and 204 00:14:01.289 --> 00:14:09.490 what we're doing to keep our campus healthy during this crisis. I think you're 205 00:14:09.490 --> 00:14:13.039 right on that and I'll speak as a as a college parent myself. I've 206 00:14:13.039 --> 00:14:16.399 got it, you know, as a junior at Butler University here in Indiana 207 00:14:16.440 --> 00:14:20.320 and I'm freshman at Pretty University. And even before the pandemic, I noticed 208 00:14:20.360 --> 00:14:24.230 that the more schools engaged with us, even in the in the in the 209 00:14:24.549 --> 00:14:28.549 process of looking for schools, my students looking for schools, the schools that 210 00:14:28.549 --> 00:14:33.149 were actually engaging with us as parents kind of floated to the top because those 211 00:14:33.190 --> 00:14:35.710 are the student those are the schools we were talking about. Because, you 212 00:14:35.789 --> 00:14:39.220 know, mom and I didn't get a fiftyzero emails from all the schools. 213 00:14:39.259 --> 00:14:41.340 We got one or two, and so I agree with you. I think 214 00:14:41.379 --> 00:14:46.500 that making sure the parents are engaged in communications, whether it's during the pandemic 215 00:14:46.539 --> 00:14:50.139 or even outside the pandemic, is so critical. Yeah, absolutely. We 216 00:14:50.899 --> 00:14:54.210 did a lot more print this year than we did in the past years because 217 00:14:54.250 --> 00:14:56.769 we wanted to make sure parents were seeing things, and that's the best ways 218 00:14:56.970 --> 00:15:00.570 mail it to the house and have the parents able to get their hands on 219 00:15:00.649 --> 00:15:03.690 it. I believe we either have recently sent our plan to send a piece 220 00:15:03.769 --> 00:15:07.919 that is just directed directly to the parents that they get an understanding of what's 221 00:15:07.919 --> 00:15:13.279 going on. There's no way to overstate how much influence a parent has on 222 00:15:13.480 --> 00:15:16.720 college choice. That's exactly right, Jamie. You have shared so much with 223 00:15:16.799 --> 00:15:20.669 us today and, like we said at the beginning of the PODCAST, we 224 00:15:20.870 --> 00:15:26.350 like to at least have one or two great ideas that can be shared so 225 00:15:26.389 --> 00:15:30.830 others can benefit from it at schools that are listening to it. So is 226 00:15:30.870 --> 00:15:35.230 there anything that you haven't shared that is discovery or maybe just the pet idea 227 00:15:35.309 --> 00:15:39.220 that you could give to us here at the end? Yeah, absolutely, 228 00:15:39.299 --> 00:15:46.700 everybody should start a tortoise pay. That's my pet identerful. All Right, 229 00:15:48.019 --> 00:15:50.730 I think now is really the time to start thinking outside the box and I 230 00:15:50.850 --> 00:15:54.970 know that the stress of the pandemic is wearing on all of us and that 231 00:15:54.250 --> 00:15:58.649 generally means creativity suffers. We've been doing this for ten months and we're tired 232 00:16:00.090 --> 00:16:03.850 and we're slogging through it and it's all of us. But I really encourage 233 00:16:03.889 --> 00:16:07.720 the listeners to see the future as a blank slate and see filling that blank 234 00:16:07.799 --> 00:16:12.200 slate as something that feeds the soul rather than something that drains energy. Right 235 00:16:12.279 --> 00:16:17.919 now, marketing has never been more important to meeting institutional goals. We are 236 00:16:18.480 --> 00:16:22.870 the front door and they're the sales team is having to do all kinds of 237 00:16:22.990 --> 00:16:26.110 new tactics that aren't as front and centers they've been in the past. So 238 00:16:26.269 --> 00:16:30.110 we really need to be out front and doing creative, creative things. This 239 00:16:30.309 --> 00:16:33.620 is our time to shine. This is our time to show leadership how much 240 00:16:33.620 --> 00:16:37.139 we can move the needle. It's our time to show leadership the value of 241 00:16:37.299 --> 00:16:41.779 marketing and how marketing can drive sales, and it's the time that we can 242 00:16:41.820 --> 00:16:47.450 show the Roy of our work. And so I think if there's something creative 243 00:16:47.450 --> 00:16:49.370 and innovative that you've wanted to try, now is the time to do it. 244 00:16:49.769 --> 00:16:55.529 I feel really lucky. The president here at Miami gave me a large 245 00:16:55.610 --> 00:16:57.690 sum of money and said, I don't care if you fail the things, 246 00:16:57.850 --> 00:17:03.120 just try something new and innovative, try something creative, and that's what we've 247 00:17:03.159 --> 00:17:07.039 done and we'll see if that pans out. He saw that this is the 248 00:17:07.160 --> 00:17:11.079 time to try things, to take bold steps, and I encourage listeners to 249 00:17:11.160 --> 00:17:15.670 do that too. But I also encourage listeners to understand and and realize that 250 00:17:15.750 --> 00:17:21.630 their teams and everybody that you're working with is also living with a lot of 251 00:17:21.750 --> 00:17:25.269 anxiety about what's going on in the world. We all have zoomed fatigue, 252 00:17:25.309 --> 00:17:30.859 we all have stress, we've all grieving experiences that we've lost, weddings that 253 00:17:30.940 --> 00:17:34.619 we've missed, hugs that we haven't had and lost family members and friends, 254 00:17:34.700 --> 00:17:40.539 and I think if we can give each other grace through this time and really 255 00:17:40.980 --> 00:17:45.250 understand that our audiences are feeling all of this too, and when we communicate 256 00:17:45.369 --> 00:17:48.769 with them we need to be cognizant of that, I think that's really important. 257 00:17:48.289 --> 00:17:52.650 That's great, Jamie. Thank you for such a beautiful and applicable response 258 00:17:52.730 --> 00:17:56.250 to that question and I thank you for joining us and sharing all of your 259 00:17:56.329 --> 00:18:02.319 expertise today. You definitely provided plenty of useful takeaways. Thank you so much 260 00:18:02.319 --> 00:18:03.839 for having me. It's been a great discussion. I'm happy to be part 261 00:18:03.839 --> 00:18:08.720 of it this episode of the Higher Ed Marketer podcast. It's sponsored by Taylor 262 00:18:08.839 --> 00:18:15.430 solutions and education, marketing and branding agency, and also by Think, patented, 263 00:18:15.829 --> 00:18:18.910 a marketing, execution, printing and mailing provider of higher it solutions. 264 00:18:19.269 --> 00:18:23.230 On behalf of my cohost Bart Taylor, I'm troy singer. Thank you for 265 00:18:23.349 --> 00:18:30.420 tuning in. You've been listening to the Higher Ed Marketer. To ensure that 266 00:18:30.539 --> 00:18:33.579 you never miss an episode, subscribe to the show in your favorite podcast player. 267 00:18:34.460 --> 00:18:37.700 If you're listening with apple podcasts. We'd love for you to leave a 268 00:18:37.740 --> 00:18:41.250 quick rating of the show. Simply tap the number of stars you think the 269 00:18:41.289 --> 00:18:44.769 podcast deserves. Until next time.