Using your Distinctiveness as a Selling Point

WEBVTT 1 00:00:00.080 --> 00:00:04.360 To be able to really market anything, you have to really be inside of 2 00:00:04.400 --> 00:00:10.230 it. Listening to yes, all, all of those who are your audiences, 3 00:00:10.310 --> 00:00:14.910 who are your constituents, but on a college or university campus, you 4 00:00:15.070 --> 00:00:20.070 know, literally be part of the campus. You are listening to the Higher 5 00:00:20.070 --> 00:00:25.379 Ed Marketer, a podcast geared towards marketing professionals in higher education. This show 6 00:00:25.379 --> 00:00:30.100 will tackle all sorts of questions related to student recruitment, don'tor relations, marketing 7 00:00:30.140 --> 00:00:34.539 trends, new technologies and so much more. If you are looking for conversations 8 00:00:34.659 --> 00:00:39.049 centered around where the industry is going, this podcast is for you. Let's 9 00:00:39.090 --> 00:00:47.450 get into the show. Welcome to the Higher Ed Marketing podcast. Will we 10 00:00:47.530 --> 00:00:52.679 explore ideas and insights by marketers and people that we admire and higher education. 11 00:00:53.240 --> 00:00:58.960 I'm troy singer and speaking of people that we admire and higher it I like 12 00:00:59.200 --> 00:01:03.549 to introduce my cohost, Bart Taylor. Hi Bart, Hey Troy, thank 13 00:01:03.629 --> 00:01:07.310 you. That's a very kind of you to say. I it's been a 14 00:01:07.349 --> 00:01:08.909 pleasure getting to know you and I think that you are kind of, you 15 00:01:10.030 --> 00:01:12.989 know, the upandcoming higher Ed Marketer, you know, expert as well. 16 00:01:14.629 --> 00:01:17.189 I really admire a lot of what you've been doing on Linkedin and we're both 17 00:01:17.349 --> 00:01:19.620 power users on Linkedin, and so we've gotten a chance to kind of see 18 00:01:19.659 --> 00:01:23.219 a lot of feedback from a lot of folks as they're responding to the promotions 19 00:01:23.299 --> 00:01:26.819 for the for the PODCAST, and we're meeting some great people and one of 20 00:01:26.859 --> 00:01:30.780 the people that we've met today through the network is our guests so maybe you 21 00:01:30.819 --> 00:01:34.890 can tell us attle bit about her. Certainly, Ayana her Nandez works at 22 00:01:34.930 --> 00:01:41.290 a historically black university and I happen to know she has some wonderful stories and 23 00:01:41.370 --> 00:01:46.250 wonderful backgrounds and with historically black colleges being very near and dear to me, 24 00:01:46.650 --> 00:01:51.280 I wanted to make sure that we represented them early within the podcast and I 25 00:01:51.400 --> 00:01:55.799 think she is an excellent person and everyone will see why when they hear her 26 00:01:55.840 --> 00:02:00.319 journey and they listen to her story. While she is the best person that 27 00:02:00.560 --> 00:02:06.310 we can premiere from a historically Black College. Great well, so excited about 28 00:02:06.310 --> 00:02:09.469 that, so let's bring her in. I am honored to introduce a Jana 29 00:02:09.509 --> 00:02:15.460 Hernandez, associate ad vice chancellor for university relations at North Carolina Central University, 30 00:02:15.659 --> 00:02:21.060 to the Higher Ed Marketer podcast. Welcome to Yanna. Thank you so much, 31 00:02:21.379 --> 00:02:24.180 Troy, it's a pleasure to be with you this afternoon and to be 32 00:02:24.379 --> 00:02:29.180 on your podcast. I appreciate the opportunity to speak with you and your audience. 33 00:02:29.219 --> 00:02:31.770 It's our pleasure. We've heard so much about you and we just look 34 00:02:31.849 --> 00:02:36.770 forward to sharing some of the wonderful things that we knew about you, plus 35 00:02:36.930 --> 00:02:40.090 what we had in the pre interview with you here with everyone else. So, 36 00:02:40.210 --> 00:02:45.879 if you would, during the pre interview you shared lots of great things 37 00:02:45.919 --> 00:02:50.240 about your journey of where you're at today. One of the fascinating things is 38 00:02:51.199 --> 00:02:54.120 it weaves in and out of HBCUS and I would like to know if you 39 00:02:54.199 --> 00:03:00.110 can kind of share your journey with our listeners. Oh absolutely so. Historically, 40 00:03:00.110 --> 00:03:05.949 black colleges and universities have been part of my life for my entire life, 41 00:03:06.430 --> 00:03:09.189 and I say that because my grandmother, who was born in one thousand 42 00:03:09.229 --> 00:03:15.539 nine hundred and eight, attended a very small one of two all women hbcus 43 00:03:15.580 --> 00:03:20.139 in the country to this day been at college for a few years. My 44 00:03:20.379 --> 00:03:25.020 parents were both products of HBCUS and so it was always known whether it was 45 00:03:25.139 --> 00:03:31.169 visiting the campuses that they really grew up on or for homecoming or going back 46 00:03:31.289 --> 00:03:36.729 for reunions. You know, when it was time for me to to select 47 00:03:37.169 --> 00:03:42.960 a college or university to continue my education at, I looked at historically black 48 00:03:43.000 --> 00:03:49.159 colleges and universities and I wound up attending and graduating from spellman college in Atlanta, 49 00:03:49.199 --> 00:03:54.599 Georgia, and had an amazing experience where everything that I was told about 50 00:03:54.680 --> 00:04:01.750 HBC use and really the investment that professors put into you and pour into you 51 00:04:02.430 --> 00:04:08.030 and the relationships that you will build not only with your professors but with the 52 00:04:08.110 --> 00:04:12.379 young people who are in college with you, I found all of that to 53 00:04:12.500 --> 00:04:18.019 be true and today, having the opportunity to actually work at an HBCU that 54 00:04:18.100 --> 00:04:23.139 I actually apply to is is kind of like a full circle moment, and 55 00:04:23.699 --> 00:04:27.889 so hbcus are really a big part have been a big part of my life, 56 00:04:28.009 --> 00:04:30.370 as I said, for my entire life. That's great. I appreciate 57 00:04:30.410 --> 00:04:33.089 your sharing all that and you know, I know that while not all of 58 00:04:33.170 --> 00:04:38.839 our listeners will be marketing for hbcus, obviously they often have kind of a 59 00:04:38.920 --> 00:04:43.720 mission fit type of institution, whether whether they're in Hbcu or a single sex 60 00:04:43.800 --> 00:04:46.959 you know, Hbcu of single sex college, kind of like what Spellman guys 61 00:04:46.079 --> 00:04:49.639 for you, or or Wabash College here in Indiana, as well as just 62 00:04:49.720 --> 00:04:54.310 a lot of faith based institutions or even schools that are singularly focused on a 63 00:04:54.350 --> 00:04:58.350 specific program such an art school or maybe healthcare. Tell us a little bit 64 00:04:58.350 --> 00:05:00.550 about how you know, in your role and and the way that North Central, 65 00:05:01.350 --> 00:05:04.829 North Carolina Central, does their marketing. Tell us how that marketing needs 66 00:05:04.829 --> 00:05:09.899 to be crafted to communicate a little bit more that unique aspect, to draw 67 00:05:09.939 --> 00:05:12.899 the student, that the students and the audience toward you, since it's really 68 00:05:12.939 --> 00:05:18.660 not aimed at everyone. Absolutely so the uniqueness of all of the institution types 69 00:05:18.740 --> 00:05:24.769 that you mentioned from a marketing perspective is, you know, offer so many 70 00:05:24.850 --> 00:05:29.329 opportunities. And I say that because, whether it is an Hbcu, whether 71 00:05:29.370 --> 00:05:32.449 it is and you know, another mind wording serving institution, all of our 72 00:05:32.490 --> 00:05:36.319 institutions are mission driven in some in some way, shape or form, and 73 00:05:36.959 --> 00:05:41.639 at the core of that mission, I would think, and I would I 74 00:05:41.720 --> 00:05:46.240 would often say, are the graduates that metique matriculate through our campus. Kind 75 00:05:46.240 --> 00:05:51.350 of those stories that you witness and you did, you're able to share and 76 00:05:51.829 --> 00:05:58.470 being one who markets for this institution on many of the different institution types, 77 00:05:58.509 --> 00:06:02.589 it's really coming to know the fabric of what makes you distinct, what makes 78 00:06:02.629 --> 00:06:08.459 you unique? Why are students selecting you when they in many cases have many 79 00:06:08.500 --> 00:06:15.139 other options to attend college or university? And so it's really finding whether it's 80 00:06:15.339 --> 00:06:19.889 fitting that mission. It is also looking at everything from all of the the 81 00:06:20.610 --> 00:06:28.129 legacy of our institution, but it's also kind of connecting the legacy to kind 82 00:06:28.129 --> 00:06:32.680 of present day. Our institution happened to be founded as the first Liberal Arts 83 00:06:32.839 --> 00:06:40.000 Institution or college for African Americans publicly supported in the nation, and today we 84 00:06:40.160 --> 00:06:44.560 not only have like jazz studies, but I am actually right now sitting in 85 00:06:44.680 --> 00:06:48.750 our school of law, which was founded at a time when African Americans in 86 00:06:48.870 --> 00:06:54.069 this area and in the state did not we're not admitted to other law schools. 87 00:06:54.509 --> 00:07:00.069 And so whatever you're the mission of your institution is the distinctiveness, the 88 00:07:00.269 --> 00:07:05.019 stories, and I particularly love to pull whole from the student stories, the 89 00:07:05.180 --> 00:07:12.259 transformational power that are in the end, we really do serve in many cases 90 00:07:12.339 --> 00:07:17.129 as an economic engine, not only in transforming our students lies but their families 91 00:07:17.209 --> 00:07:23.769 lives, whether you serve first generation college students or whether you serve commuter student 92 00:07:23.889 --> 00:07:28.290 population, I think all of us are very unique and fulfilling that mission, 93 00:07:28.410 --> 00:07:33.079 also communicating the outcome of the work that we're doing in the serve the students 94 00:07:33.160 --> 00:07:38.040 that were serving on our campuses. That's great. That's great and I know 95 00:07:38.160 --> 00:07:41.360 that when we talked earlier in the pre interview, you talked a little bit 96 00:07:41.399 --> 00:07:44.350 about, you know, something that you have on your wall and your office 97 00:07:44.430 --> 00:07:47.550 at a framed Time magazine cover. It kind of you use that for a 98 00:07:47.589 --> 00:07:49.949 couple reasons and it kind of illustrates some of the points you just made. 99 00:07:49.949 --> 00:07:53.949 Can you tell me a little bit about that? Certainly so. I think 100 00:07:53.949 --> 00:07:58.980 throughout our professional career, and especially in communications and marketing, many times we're 101 00:07:58.980 --> 00:08:03.060 still passionate about telling other people stories, but this was an opportunity to actually 102 00:08:03.060 --> 00:08:07.379 tell my own personal story and my own personal kind of career journey, which 103 00:08:07.779 --> 00:08:13.050 began in magazine publishing and we'ved its way to a nonprofit organization in New York 104 00:08:13.449 --> 00:08:18.329 and then we've did its way to a global public relations agency and then we've 105 00:08:18.329 --> 00:08:24.170 did its way to, it's a university campus. And so this particular issue 106 00:08:24.329 --> 00:08:30.680 focused on the changing demographics in America and I was kind of randomly contacted by 107 00:08:31.040 --> 00:08:35.120 a researcher in the author of the piece, and I think it's really important 108 00:08:35.159 --> 00:08:39.759 for me to sometimes, when I'm in the office and it could be a 109 00:08:39.919 --> 00:08:43.789 tough day or a challenging day, just to look up at it and remind 110 00:08:43.870 --> 00:08:48.389 myself of my own personal journey. In the piece, I it's there was 111 00:08:48.389 --> 00:08:52.950 a small paragraph that mentioned how my parents were both Edgu caters secondary, you 112 00:08:54.029 --> 00:08:58.620 know, educators, guidance, school counselors, and it talked about, you 113 00:08:58.700 --> 00:09:01.460 know, just the power of education and what you know. I've spoke about 114 00:09:01.500 --> 00:09:05.820 previously about, you know, education playing a major role in my life and 115 00:09:07.379 --> 00:09:09.809 when students come in my office, they kind of or just anyone, they're 116 00:09:09.850 --> 00:09:13.649 like they kind of look at it and then they look back and then they 117 00:09:13.730 --> 00:09:16.250 look at me and then they're like you, especially with students missing on has 118 00:09:16.289 --> 00:09:20.850 at you. I'm like yes, and and I said that could be you 119 00:09:20.009 --> 00:09:24.440 too. I said I would never have considered myself someone who would be in 120 00:09:24.600 --> 00:09:28.360 Time magazine, but you know, this is something that you can also do. 121 00:09:28.519 --> 00:09:33.039 I am no different than you and I look forward to like I celebrate 122 00:09:33.080 --> 00:09:37.080 my success as I look forwards, is celebrating yours too. So it's a 123 00:09:37.159 --> 00:09:41.870 good reminder. That's a powerful way of getting that message to them when your 124 00:09:41.909 --> 00:09:45.950 students are in your office. And in the past you've also talked about how 125 00:09:46.070 --> 00:09:50.350 being distinctive must be a settling point for an institution. So obviously there are 126 00:09:50.429 --> 00:09:54.620 personal ways that that is done. If you can tell us from your perspective 127 00:09:54.659 --> 00:10:00.179 of what it was like before pre covid and then how Wi look like going 128 00:10:00.340 --> 00:10:07.610 forward? Well, I believe that covid obviously is has touched impacted all of 129 00:10:07.730 --> 00:10:13.409 our lives. It's impacted higher education and you know it, particularly as we're 130 00:10:13.490 --> 00:10:16.610 coming up on kind of the spring season and now we've almost kind of been 131 00:10:16.649 --> 00:10:20.289 in Covid for a year. I was at actually at our are, our 132 00:10:20.370 --> 00:10:24.519 basketball champions are. Well, it was the tournament. We were probably going 133 00:10:24.559 --> 00:10:28.159 to go to the championships, but I was at our basketball tournament when it 134 00:10:28.480 --> 00:10:31.919 you know, we were like, okay, we have to our students were 135 00:10:31.919 --> 00:10:35.149 on spring break and we were making that very strong pivot. And so from 136 00:10:35.350 --> 00:10:41.190 a marketing standpoint, obviously our marketing has changed. Our communications has changed so 137 00:10:41.350 --> 00:10:48.269 much and much of what we sold to our students that we're still selling is 138 00:10:48.350 --> 00:10:52.659 about also in an experience that you receive when you come here. And so 139 00:10:52.059 --> 00:10:58.500 how can you really still position that you'll still get a wonderful education? You'll 140 00:10:58.539 --> 00:11:03.179 still get a you know, high quality professors. Maybe you might be learning 141 00:11:03.220 --> 00:11:05.730 in a different format now, but, for example, on our campus, 142 00:11:05.889 --> 00:11:13.129 like that homecoming experience when have thousands of alumni coming back and feeling that energy 143 00:11:13.250 --> 00:11:16.690 of the campus. You might not experience that or week of welcome or, 144 00:11:16.049 --> 00:11:20.120 you know, first year pinning ceremony. But what we have really tried to 145 00:11:20.240 --> 00:11:26.039 stress is we always try and make sure that the whole student is nurtured on 146 00:11:26.120 --> 00:11:33.909 our campus and so even in covid terms and in covid times, making sure 147 00:11:33.070 --> 00:11:37.190 that our students know that we have a responsibility to them, they have a 148 00:11:37.309 --> 00:11:43.230 responsibility to each other in our campus and we have actually been really proud that 149 00:11:43.350 --> 00:11:48.820 our students have embraced that, that have they've been. We have a very 150 00:11:48.940 --> 00:11:52.419 low percent of our students that we we test them regularly, like many other 151 00:11:52.620 --> 00:11:58.419 campuses. But to really be able to showcase that the fact that you can 152 00:11:58.539 --> 00:12:01.610 still come here, yes, things will look different, yes, things will 153 00:12:01.649 --> 00:12:03.889 be a little bit different, we will all get through this together, but 154 00:12:05.049 --> 00:12:07.809 to be still be able to sell a fact that this institution is here to 155 00:12:09.009 --> 00:12:13.169 ensure that you are successful. We are producing a competitive student. We know 156 00:12:13.409 --> 00:12:18.919 that the market places change, we know that industries have changed. We are 157 00:12:18.120 --> 00:12:22.080 keeping up with that and we will still make sure that you're successful once you 158 00:12:22.200 --> 00:12:26.320 graduate and give you those soft skills, because you may not have graduated thinking 159 00:12:26.480 --> 00:12:31.669 that you're you would start working from home. And so what are those pivots 160 00:12:31.710 --> 00:12:37.549 from a career services and career planning and policement standpoint? So we yes, 161 00:12:37.669 --> 00:12:39.830 we've all had to make very, very strong pivots, but just making sure 162 00:12:39.909 --> 00:12:45.179 that our students, and as we're talking about the the experience, that that 163 00:12:45.340 --> 00:12:48.259 experience still exists. It might be a couple of years before it comes back 164 00:12:48.299 --> 00:12:52.019 as we knew it, but we're still a community here and we're still here 165 00:12:52.100 --> 00:12:56.940 to support you and being successful. I think that's so important, that point 166 00:12:56.980 --> 00:13:00.610 you bring up about the experience, because I think that's what's going to really 167 00:13:00.649 --> 00:13:05.090 differentiate a lot of small to medium sized privates, and publics to that matter, 168 00:13:05.210 --> 00:13:09.490 to be able to really be able to explain the distinctive of what an 169 00:13:09.529 --> 00:13:15.360 experience is, because it's it's too convenient now, especially post covid to just 170 00:13:15.480 --> 00:13:16.600 say well, we know how to work from home, we know how to 171 00:13:16.679 --> 00:13:20.080 educate from home, we know how to do everything from home, and I 172 00:13:20.200 --> 00:13:24.000 think that the people who decide to go that route are going to miss so 173 00:13:24.200 --> 00:13:28.750 much experience and the distinctives that have that a school like yours or other, 174 00:13:30.309 --> 00:13:33.429 you know, mission, mission Ordan schools and the things that we've talked about. 175 00:13:33.429 --> 00:13:37.830 These these these distinctiveness of that experience is going to be so important and 176 00:13:37.230 --> 00:13:39.990 and I think that I guess from a marketing standpoint, do you think that 177 00:13:41.070 --> 00:13:43.860 that is going to be one of the key marketing points moving forward, is 178 00:13:43.259 --> 00:13:48.419 really being able to articulate and distinguish your experience that you offer, yes, 179 00:13:48.659 --> 00:13:54.500 and and being transparent and knowing and stating that the experience has changed. I 180 00:13:54.659 --> 00:13:58.409 think that that's really very important. I also, you know, strongly believe 181 00:13:58.610 --> 00:14:03.409 that in marketing any institution, students, and I tell them all the time, 182 00:14:03.529 --> 00:14:09.490 there are best brand ambassadors, and so being able to tell students okay, 183 00:14:09.570 --> 00:14:13.399 will be experience is a little bit different. For example, we opened 184 00:14:13.879 --> 00:14:18.440 our false semester having two new residence halls on campus apartment style living, and 185 00:14:18.600 --> 00:14:22.919 we do have students in those residence halls, but that was for so many 186 00:14:22.919 --> 00:14:26.190 years. It's well, actually about a year and a half student saw these 187 00:14:26.309 --> 00:14:30.629 residence halls going up and to be able to anticipate all of the kind of 188 00:14:30.830 --> 00:14:35.950 living and learning opportunities that would be going on in those facilities, those buildings. 189 00:14:35.309 --> 00:14:39.500 It will look a little bit different, but we are still we're still 190 00:14:39.659 --> 00:14:46.820 going to make sure that you are whole mentally in the classroom. We are 191 00:14:46.980 --> 00:14:50.299 a very we're going to be very intrusive and I think that for parents, 192 00:14:50.820 --> 00:14:54.570 you know, those questions that they have about the safety of your campus and 193 00:14:54.690 --> 00:14:58.970 making sure that, yes, during covid times, but when covid is not 194 00:15:00.169 --> 00:15:05.730 here anymore, making sure that, as parents literally drop there's young person off, 195 00:15:05.850 --> 00:15:11.000 if it's undergraduate institution and we do have graduate and professional programs, but 196 00:15:11.440 --> 00:15:13.879 that we're going to make sure we take care of you and we're going to 197 00:15:13.919 --> 00:15:18.200 be responsive to your needs and we're going to shift and pivots, as all 198 00:15:18.240 --> 00:15:22.590 of us have had to do. But really, and as we talk about 199 00:15:22.590 --> 00:15:26.269 kind of selling the experience, the experience has definitely change. But what are 200 00:15:26.350 --> 00:15:33.429 those experiences that we can also offer, maybe in an online platform and making 201 00:15:33.429 --> 00:15:37.100 sure students are part of that process and in marketing your institution and selling that 202 00:15:37.700 --> 00:15:41.980 the change that that we now know to be are part of our campuses. 203 00:15:43.620 --> 00:15:46.340 You articulate that very well and I'm sure that a lot of your colleagues are 204 00:15:46.379 --> 00:15:50.809 on campus does so. I'm sure the parents feel that and they get that 205 00:15:50.970 --> 00:15:54.730 message. Weekly when we have the PODCAST, we attempt to provide our audience 206 00:15:54.809 --> 00:16:00.129 with one great idea that they can go away with and maybe apply, that 207 00:16:00.289 --> 00:16:03.559 they can clean from our guests. That which today is you, of course. 208 00:16:03.960 --> 00:16:07.399 For our markers listening, is there one idea that you would like them 209 00:16:07.519 --> 00:16:12.279 to have, maybe from the data seat, along with your journey as you're 210 00:16:12.279 --> 00:16:17.039 finishing up, that you would mind sharing with everyone? Oh, absolutely, 211 00:16:17.519 --> 00:16:22.549 college campus, as university campuses, are so rich in so many ways, 212 00:16:22.789 --> 00:16:29.629 and one way I've learned how to truly market this great institution is being really, 213 00:16:29.750 --> 00:16:33.580 really intrusive. And when I say intrusive, I have gone to a 214 00:16:33.700 --> 00:16:37.059 student, or I think it was. It might have been the center's director, 215 00:16:37.100 --> 00:16:42.539 invited me to our lavender graduation and our campus is one that has an 216 00:16:42.659 --> 00:16:51.649 LGBTA center and for students to see a member of the campus and administrator coming 217 00:16:51.690 --> 00:16:56.570 out and supporting them means so much honors Society inductions I've gone to. Those 218 00:16:57.169 --> 00:17:03.680 are textile and design students usually have a fashion show that where they show off 219 00:17:03.839 --> 00:17:07.640 the work that they've been doing throughout the semester. Yes, it's football games, 220 00:17:07.680 --> 00:17:14.400 yes, it's athletics, but it's also those other events that really help 221 00:17:14.640 --> 00:17:21.950 you learn exactly what you're marketing into. Other examples from my days and agency, 222 00:17:21.990 --> 00:17:26.630 Chrispy Kreme was one of my clients and we had a team meeting. 223 00:17:26.869 --> 00:17:29.829 It was probably about an hour and a half. It in Krispy Kreme. 224 00:17:30.460 --> 00:17:33.900 And how can I best market and talk about Chrispy Kreme? You have to 225 00:17:33.980 --> 00:17:37.940 be there, you have to experience it, and I are. Also remember 226 00:17:37.980 --> 00:17:45.410 a pitch that we were doing for a transit company, and so we said, 227 00:17:45.569 --> 00:17:49.170 okay, for for us to be able to market a transit organization, 228 00:17:49.849 --> 00:17:53.210 we're going to take the bus to the pitch, and so we took the 229 00:17:53.369 --> 00:17:59.000 bus to the pitch. And so I would definitely pass along kind of the 230 00:17:59.039 --> 00:18:03.240 jewel about being intrusive, knowing the to be able to really market anything, 231 00:18:03.400 --> 00:18:07.960 you have to really be inside of it listening to get ye, yes, 232 00:18:07.279 --> 00:18:12.109 all all of those who who are your audiences, who are your constituents, 233 00:18:12.309 --> 00:18:18.230 but on a college or university campus, yet out literally be part of the 234 00:18:18.349 --> 00:18:22.109 campus. I know all of us are so busy in our job responsibilities, 235 00:18:22.349 --> 00:18:26.990 but it could be that after five o'clock, but when a student asked you, 236 00:18:26.180 --> 00:18:30.940 to invite you to to a program or something, make sure you go 237 00:18:30.180 --> 00:18:34.859 and show up and give them feedback afterwards. They so appreciate it and it 238 00:18:36.099 --> 00:18:38.700 helps you really, I would say, do your job or just a little 239 00:18:38.740 --> 00:18:42.009 bit better. I love your use of the word intrusive and I love your 240 00:18:42.049 --> 00:18:47.089 definition of it and I can see where little moments like that would make a 241 00:18:47.170 --> 00:18:51.769 big difference throughout a student's life, especially for students that might feel a little 242 00:18:51.809 --> 00:18:56.079 different than some of the others on campus. I also appreciate all the wonderful, 243 00:18:56.480 --> 00:19:00.920 useful takeaways that you gave us throughout the podcast. If there was a 244 00:19:02.119 --> 00:19:04.680 if someone wanted to reach you, someone wanted to get more information about you 245 00:19:04.799 --> 00:19:07.799 or communicate with you, what would be the best way for them to do 246 00:19:08.000 --> 00:19:12.309 that? So I will share my email address as well, as is my 247 00:19:12.430 --> 00:19:17.069 twitter account. I obviously we need to be more active. I'm probably more 248 00:19:17.109 --> 00:19:21.750 active on thanking university's account, but my email address is very reasonable. It's 249 00:19:21.829 --> 00:19:29.619 just a Hernandez, so a cheer and A and D Z at Inccu Dot 250 00:19:29.700 --> 00:19:34.660 Edu, and on twitter I'm a Yana, Ay ANA, Middle Initial D 251 00:19:36.259 --> 00:19:40.849 Fernandez, and so please reach out to me. I'm also on Linkedin. 252 00:19:41.650 --> 00:19:48.170 Thank you very much for a very warm and authentic episode and for everyone else 253 00:19:48.289 --> 00:19:53.359 our listeners. The hired marketer podcast is sponsored by Taylor solutions and education marketing 254 00:19:53.519 --> 00:20:00.039 and branding agency and by Think, patented, a marketing, execution, printing 255 00:20:00.079 --> 00:20:03.480 and mailing provider of Higher Ed Solutions. On behalf of my cohost, Bart 256 00:20:03.519 --> 00:20:07.190 Taylor, I'm choice singer. Thank you for joining us. Thank you so 257 00:20:07.390 --> 00:20:14.710 much. You've been listening to the Higher Ed Marketer. To ensure that you 258 00:20:14.829 --> 00:20:18.670 never miss an episode, subscribe to the show in your favorite podcast player. 259 00:20:18.549 --> 00:20:22.059 If you're listening with apple PODCASTS, we'd love for you to leave a quick 260 00:20:22.099 --> 00:20:26.819 rating of the show. Simply tap the number of stars you think the podcast 261 00:20:26.900 --> 00:20:27.859 deserves. Until next time,