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March 30, 2021

Using your Distinctiveness as a Selling Point

Using your Distinctiveness as a Selling Point

When you’re not a large public university, you have to market yourself in a different way. Especially if you’re a faith-based institution, a single-sex college, or even an HBCU, you’ve got to set yourself apart from the rest of the field. You’ve got to be distinctive as a selling point for your institution.

What does that look like? On this episode of Higher Ed Marketer, we talk with Ayana Hernandez, Associate Vice Chancellor for University Relations at North Carolina Central University. To hear her talk about how HBCUs are in her DNA was something special.

We also talked about:

- Working for an HBCU that she applied to attend when she was starting college

- The TIME Magazine cover that she keeps framed in her office and how she uses it to talk to her students about celebrating their successes

- What university life was like Pre-COVID, and what she anticipates it to be like moving forward

- The need to be distinctive in your marketing when you’re a mission-driven institution

Know of a higher education marketing change agent you’d like to hear on the show? Does your university have an interesting story to be featured?

Connect with Bart Caylor or Troy Singer. If you’re not on LinkedIn, check out Caylor Solutions or Think Patented.

To hear more interviews like this one, subscribe to The Higher Ed Marketer on Apple Podcasts, Spotify, or your preferred podcast platform.
 

The Higher Ed Marketer podcast is sponsored by Caylor Solutions, an Education Marketing and Branding Agency, and by Think Patented, a Marketing Execution, Printing and Mailing provider of Higher Ed solutions.

    

 

Transcript
WEBVTT 1 00:00:00.080 --> 00:00:04.360 To be able to really market anything, you have to really be inside of 2 00:00:04.400 --> 00:00:10.230 it. Listening to yes, all, all of those who are your audiences, 3 00:00:10.310 --> 00:00:14.910 who are your constituents, but on a college or university campus, you 4 00:00:15.070 --> 00:00:20.070 know, literally be part of the campus. You are listening to the Higher 5 00:00:20.070 --> 00:00:25.379 Ed Marketer, a podcast geared towards marketing professionals in higher education. This show 6 00:00:25.379 --> 00:00:30.100 will tackle all sorts of questions related to student recruitment, don'tor relations, marketing 7 00:00:30.140 --> 00:00:34.539 trends, new technologies and so much more. If you are looking for conversations 8 00:00:34.659 --> 00:00:39.049 centered around where the industry is going, this podcast is for you. Let's 9 00:00:39.090 --> 00:00:47.450 get into the show. Welcome to the Higher Ed Marketing podcast. Will we 10 00:00:47.530 --> 00:00:52.679 explore ideas and insights by marketers and people that we admire and higher education. 11 00:00:53.240 --> 00:00:58.960 I'm troy singer and speaking of people that we admire and higher it I like 12 00:00:59.200 --> 00:01:03.549 to introduce my cohost, Bart Taylor. Hi Bart, Hey Troy, thank 13 00:01:03.629 --> 00:01:07.310 you. That's a very kind of you to say. I it's been a 14 00:01:07.349 --> 00:01:08.909 pleasure getting to know you and I think that you are kind of, you 15 00:01:10.030 --> 00:01:12.989 know, the upandcoming higher Ed Marketer, you know, expert as well. 16 00:01:14.629 --> 00:01:17.189 I really admire a lot of what you've been doing on Linkedin and we're both 17 00:01:17.349 --> 00:01:19.620 power users on Linkedin, and so we've gotten a chance to kind of see 18 00:01:19.659 --> 00:01:23.219 a lot of feedback from a lot of folks as they're responding to the promotions 19 00:01:23.299 --> 00:01:26.819 for the for the PODCAST, and we're meeting some great people and one of 20 00:01:26.859 --> 00:01:30.780 the people that we've met today through the network is our guests so maybe you 21 00:01:30.819 --> 00:01:34.890 can tell us attle bit about her. Certainly, Ayana her Nandez works at 22 00:01:34.930 --> 00:01:41.290 a historically black university and I happen to know she has some wonderful stories and 23 00:01:41.370 --> 00:01:46.250 wonderful backgrounds and with historically black colleges being very near and dear to me, 24 00:01:46.650 --> 00:01:51.280 I wanted to make sure that we represented them early within the podcast and I 25 00:01:51.400 --> 00:01:55.799 think she is an excellent person and everyone will see why when they hear her 26 00:01:55.840 --> 00:02:00.319 journey and they listen to her story. While she is the best person that 27 00:02:00.560 --> 00:02:06.310 we can premiere from a historically Black College. Great well, so excited about 28 00:02:06.310 --> 00:02:09.469 that, so let's bring her in. I am honored to introduce a Jana 29 00:02:09.509 --> 00:02:15.460 Hernandez, associate ad vice chancellor for university relations at North Carolina Central University, 30 00:02:15.659 --> 00:02:21.060 to the Higher Ed Marketer podcast. Welcome to Yanna. Thank you so much, 31 00:02:21.379 --> 00:02:24.180 Troy, it's a pleasure to be with you this afternoon and to be 32 00:02:24.379 --> 00:02:29.180 on your podcast. I appreciate the opportunity to speak with you and your audience. 33 00:02:29.219 --> 00:02:31.770 It's our pleasure. We've heard so much about you and we just look 34 00:02:31.849 --> 00:02:36.770 forward to sharing some of the wonderful things that we knew about you, plus 35 00:02:36.930 --> 00:02:40.090 what we had in the pre interview with you here with everyone else. So, 36 00:02:40.210 --> 00:02:45.879 if you would, during the pre interview you shared lots of great things 37 00:02:45.919 --> 00:02:50.240 about your journey of where you're at today. One of the fascinating things is 38 00:02:51.199 --> 00:02:54.120 it weaves in and out of HBCUS and I would like to know if you 39 00:02:54.199 --> 00:03:00.110 can kind of share your journey with our listeners. Oh absolutely so. Historically, 40 00:03:00.110 --> 00:03:05.949 black colleges and universities have been part of my life for my entire life, 41 00:03:06.430 --> 00:03:09.189 and I say that because my grandmother, who was born in one thousand 42 00:03:09.229 --> 00:03:15.539 nine hundred and eight, attended a very small one of two all women hbcus 43 00:03:15.580 --> 00:03:20.139 in the country to this day been at college for a few years. My 44 00:03:20.379 --> 00:03:25.020 parents were both products of HBCUS and so it was always known whether it was 45 00:03:25.139 --> 00:03:31.169 visiting the campuses that they really grew up on or for homecoming or going back 46 00:03:31.289 --> 00:03:36.729 for reunions. You know, when it was time for me to to select 47 00:03:37.169 --> 00:03:42.960 a college or university to continue my education at, I looked at historically black 48 00:03:43.000 --> 00:03:49.159 colleges and universities and I wound up attending and graduating from spellman college in Atlanta, 49 00:03:49.199 --> 00:03:54.599 Georgia, and had an amazing experience where everything that I was told about 50 00:03:54.680 --> 00:04:01.750 HBC use and really the investment that professors put into you and pour into you 51 00:04:02.430 --> 00:04:08.030 and the relationships that you will build not only with your professors but with the 52 00:04:08.110 --> 00:04:12.379 young people who are in college with you, I found all of that to 53 00:04:12.500 --> 00:04:18.019 be true and today, having the opportunity to actually work at an HBCU that 54 00:04:18.100 --> 00:04:23.139 I actually apply to is is kind of like a full circle moment, and 55 00:04:23.699 --> 00:04:27.889 so hbcus are really a big part have been a big part of my life, 56 00:04:28.009 --> 00:04:30.370 as I said, for my entire life. That's great. I appreciate 57 00:04:30.410 --> 00:04:33.089 your sharing all that and you know, I know that while not all of 58 00:04:33.170 --> 00:04:38.839 our listeners will be marketing for hbcus, obviously they often have kind of a 59 00:04:38.920 --> 00:04:43.720 mission fit type of institution, whether whether they're in Hbcu or a single sex 60 00:04:43.800 --> 00:04:46.959 you know, Hbcu of single sex college, kind of like what Spellman guys 61 00:04:46.079 --> 00:04:49.639 for you, or or Wabash College here in Indiana, as well as just 62 00:04:49.720 --> 00:04:54.310 a lot of faith based institutions or even schools that are singularly focused on a 63 00:04:54.350 --> 00:04:58.350 specific program such an art school or maybe healthcare. Tell us a little bit 64 00:04:58.350 --> 00:05:00.550 about how you know, in your role and and the way that North Central, 65 00:05:01.350 --> 00:05:04.829 North Carolina Central, does their marketing. Tell us how that marketing needs 66 00:05:04.829 --> 00:05:09.899 to be crafted to communicate a little bit more that unique aspect, to draw 67 00:05:09.939 --> 00:05:12.899 the student, that the students and the audience toward you, since it's really 68 00:05:12.939 --> 00:05:18.660 not aimed at everyone. Absolutely so the uniqueness of all of the institution types 69 00:05:18.740 --> 00:05:24.769 that you mentioned from a marketing perspective is, you know, offer so many 70 00:05:24.850 --> 00:05:29.329 opportunities. And I say that because, whether it is an Hbcu, whether 71 00:05:29.370 --> 00:05:32.449 it is and you know, another mind wording serving institution, all of our 72 00:05:32.490 --> 00:05:36.319 institutions are mission driven in some in some way, shape or form, and 73 00:05:36.959 --> 00:05:41.639 at the core of that mission, I would think, and I would I 74 00:05:41.720 --> 00:05:46.240 would often say, are the graduates that metique matriculate through our campus. Kind 75 00:05:46.240 --> 00:05:51.350 of those stories that you witness and you did, you're able to share and 76 00:05:51.829 --> 00:05:58.470 being one who markets for this institution on many of the different institution types, 77 00:05:58.509 --> 00:06:02.589 it's really coming to know the fabric of what makes you distinct, what makes 78 00:06:02.629 --> 00:06:08.459 you unique? Why are students selecting you when they in many cases have many 79 00:06:08.500 --> 00:06:15.139 other options to attend college or university? And so it's really finding whether it's 80 00:06:15.339 --> 00:06:19.889 fitting that mission. It is also looking at everything from all of the the 81 00:06:20.610 --> 00:06:28.129 legacy of our institution, but it's also kind of connecting the legacy to kind 82 00:06:28.129 --> 00:06:32.680 of present day. Our institution happened to be founded as the first Liberal Arts 83 00:06:32.839 --> 00:06:40.000 Institution or college for African Americans publicly supported in the nation, and today we 84 00:06:40.160 --> 00:06:44.560 not only have like jazz studies, but I am actually right now sitting in 85 00:06:44.680 --> 00:06:48.750 our school of law, which was founded at a time when African Americans in 86 00:06:48.870 --> 00:06:54.069 this area and in the state did not we're not admitted to other law schools. 87 00:06:54.509 --> 00:07:00.069 And so whatever you're the mission of your institution is the distinctiveness, the 88 00:07:00.269 --> 00:07:05.019 stories, and I particularly love to pull whole from the student stories, the 89 00:07:05.180 --> 00:07:12.259 transformational power that are in the end, we really do serve in many cases 90 00:07:12.339 --> 00:07:17.129 as an economic engine, not only in transforming our students lies but their families 91 00:07:17.209 --> 00:07:23.769 lives, whether you serve first generation college students or whether you serve commuter student 92 00:07:23.889 --> 00:07:28.290 population, I think all of us are very unique and fulfilling that mission, 93 00:07:28.410 --> 00:07:33.079 also communicating the outcome of the work that we're doing in the serve the students 94 00:07:33.160 --> 00:07:38.040 that were serving on our campuses. That's great. That's great and I know 95 00:07:38.160 --> 00:07:41.360 that when we talked earlier in the pre interview, you talked a little bit 96 00:07:41.399 --> 00:07:44.350 about, you know, something that you have on your wall and your office 97 00:07:44.430 --> 00:07:47.550 at a framed Time magazine cover. It kind of you use that for a 98 00:07:47.589 --> 00:07:49.949 couple reasons and it kind of illustrates some of the points you just made. 99 00:07:49.949 --> 00:07:53.949 Can you tell me a little bit about that? Certainly so. I think 100 00:07:53.949 --> 00:07:58.980 throughout our professional career, and especially in communications and marketing, many times we're 101 00:07:58.980 --> 00:08:03.060 still passionate about telling other people stories, but this was an opportunity to actually 102 00:08:03.060 --> 00:08:07.379 tell my own personal story and my own personal kind of career journey, which 103 00:08:07.779 --> 00:08:13.050 began in magazine publishing and we'ved its way to a nonprofit organization in New York 104 00:08:13.449 --> 00:08:18.329 and then we've did its way to a global public relations agency and then we've 105 00:08:18.329 --> 00:08:24.170 did its way to, it's a university campus. And so this particular issue 106 00:08:24.329 --> 00:08:30.680 focused on the changing demographics in America and I was kind of randomly contacted by 107 00:08:31.040 --> 00:08:35.120 a researcher in the author of the piece, and I think it's really important 108 00:08:35.159 --> 00:08:39.759 for me to sometimes, when I'm in the office and it could be a 109 00:08:39.919 --> 00:08:43.789 tough day or a challenging day, just to look up at it and remind 110 00:08:43.870 --> 00:08:48.389 myself of my own personal journey. In the piece, I it's there was 111 00:08:48.389 --> 00:08:52.950 a small paragraph that mentioned how my parents were both Edgu caters secondary, you 112 00:08:54.029 --> 00:08:58.620 know, educators, guidance, school counselors, and it talked about, you 113 00:08:58.700 --> 00:09:01.460 know, just the power of education and what you know. I've spoke about 114 00:09:01.500 --> 00:09:05.820 previously about, you know, education playing a major role in my life and 115 00:09:07.379 --> 00:09:09.809 when students come in my office, they kind of or just anyone, they're 116 00:09:09.850 --> 00:09:13.649 like they kind of look at it and then they look back and then they 117 00:09:13.730 --> 00:09:16.250 look at me and then they're like you, especially with students missing on has 118 00:09:16.289 --> 00:09:20.850 at you. I'm like yes, and and I said that could be you 119 00:09:20.009 --> 00:09:24.440 too. I said I would never have considered myself someone who would be in 120 00:09:24.600 --> 00:09:28.360 Time magazine, but you know, this is something that you can also do. 121 00:09:28.519 --> 00:09:33.039 I am no different than you and I look forward to like I celebrate 122 00:09:33.080 --> 00:09:37.080 my success as I look forwards, is celebrating yours too. So it's a 123 00:09:37.159 --> 00:09:41.870 good reminder. That's a powerful way of getting that message to them when your 124 00:09:41.909 --> 00:09:45.950 students are in your office. And in the past you've also talked about how 125 00:09:46.070 --> 00:09:50.350 being distinctive must be a settling point for an institution. So obviously there are 126 00:09:50.429 --> 00:09:54.620 personal ways that that is done. If you can tell us from your perspective 127 00:09:54.659 --> 00:10:00.179 of what it was like before pre covid and then how Wi look like going 128 00:10:00.340 --> 00:10:07.610 forward? Well, I believe that covid obviously is has touched impacted all of 129 00:10:07.730 --> 00:10:13.409 our lives. It's impacted higher education and you know it, particularly as we're 130 00:10:13.490 --> 00:10:16.610 coming up on kind of the spring season and now we've almost kind of been 131 00:10:16.649 --> 00:10:20.289 in Covid for a year. I was at actually at our are, our 132 00:10:20.370 --> 00:10:24.519 basketball champions are. Well, it was the tournament. We were probably going 133 00:10:24.559 --> 00:10:28.159 to go to the championships, but I was at our basketball tournament when it 134 00:10:28.480 --> 00:10:31.919 you know, we were like, okay, we have to our students were 135 00:10:31.919 --> 00:10:35.149 on spring break and we were making that very strong pivot. And so from 136 00:10:35.350 --> 00:10:41.190 a marketing standpoint, obviously our marketing has changed. Our communications has changed so 137 00:10:41.350 --> 00:10:48.269 much and much of what we sold to our students that we're still selling is 138 00:10:48.350 --> 00:10:52.659 about also in an experience that you receive when you come here. And so 139 00:10:52.059 --> 00:10:58.500 how can you really still position that you'll still get a wonderful education? You'll 140 00:10:58.539 --> 00:11:03.179 still get a you know, high quality professors. Maybe you might be learning 141 00:11:03.220 --> 00:11:05.730 in a different format now, but, for example, on our campus, 142 00:11:05.889 --> 00:11:13.129 like that homecoming experience when have thousands of alumni coming back and feeling that energy 143 00:11:13.250 --> 00:11:16.690 of the campus. You might not experience that or week of welcome or, 144 00:11:16.049 --> 00:11:20.120 you know, first year pinning ceremony. But what we have really tried to 145 00:11:20.240 --> 00:11:26.039 stress is we always try and make sure that the whole student is nurtured on 146 00:11:26.120 --> 00:11:33.909 our campus and so even in covid terms and in covid times, making sure 147 00:11:33.070 --> 00:11:37.190 that our students know that we have a responsibility to them, they have a 148 00:11:37.309 --> 00:11:43.230 responsibility to each other in our campus and we have actually been really proud that 149 00:11:43.350 --> 00:11:48.820 our students have embraced that, that have they've been. We have a very 150 00:11:48.940 --> 00:11:52.419 low percent of our students that we we test them regularly, like many other 151 00:11:52.620 --> 00:11:58.419 campuses. But to really be able to showcase that the fact that you can 152 00:11:58.539 --> 00:12:01.610 still come here, yes, things will look different, yes, things will 153 00:12:01.649 --> 00:12:03.889 be a little bit different, we will all get through this together, but 154 00:12:05.049 --> 00:12:07.809 to be still be able to sell a fact that this institution is here to 155 00:12:09.009 --> 00:12:13.169 ensure that you are successful. We are producing a competitive student. We know 156 00:12:13.409 --> 00:12:18.919 that the market places change, we know that industries have changed. We are 157 00:12:18.120 --> 00:12:22.080 keeping up with that and we will still make sure that you're successful once you 158 00:12:22.200 --> 00:12:26.320 graduate and give you those soft skills, because you may not have graduated thinking 159 00:12:26.480 --> 00:12:31.669 that you're you would start working from home. And so what are those pivots 160 00:12:31.710 --> 00:12:37.549 from a career services and career planning and policement standpoint? So we yes, 161 00:12:37.669 --> 00:12:39.830 we've all had to make very, very strong pivots, but just making sure 162 00:12:39.909 --> 00:12:45.179 that our students, and as we're talking about the the experience, that that 163 00:12:45.340 --> 00:12:48.259 experience still exists. It might be a couple of years before it comes back 164 00:12:48.299 --> 00:12:52.019 as we knew it, but we're still a community here and we're still here 165 00:12:52.100 --> 00:12:56.940 to support you and being successful. I think that's so important, that point 166 00:12:56.980 --> 00:13:00.610 you bring up about the experience, because I think that's what's going to really 167 00:13:00.649 --> 00:13:05.090 differentiate a lot of small to medium sized privates, and publics to that matter, 168 00:13:05.210 --> 00:13:09.490 to be able to really be able to explain the distinctive of what an 169 00:13:09.529 --> 00:13:15.360 experience is, because it's it's too convenient now, especially post covid to just 170 00:13:15.480 --> 00:13:16.600 say well, we know how to work from home, we know how to 171 00:13:16.679 --> 00:13:20.080 educate from home, we know how to do everything from home, and I 172 00:13:20.200 --> 00:13:24.000 think that the people who decide to go that route are going to miss so 173 00:13:24.200 --> 00:13:28.750 much experience and the distinctives that have that a school like yours or other, 174 00:13:30.309 --> 00:13:33.429 you know, mission, mission Ordan schools and the things that we've talked about. 175 00:13:33.429 --> 00:13:37.830 These these these distinctiveness of that experience is going to be so important and 176 00:13:37.230 --> 00:13:39.990 and I think that I guess from a marketing standpoint, do you think that 177 00:13:41.070 --> 00:13:43.860 that is going to be one of the key marketing points moving forward, is 178 00:13:43.259 --> 00:13:48.419 really being able to articulate and distinguish your experience that you offer, yes, 179 00:13:48.659 --> 00:13:54.500 and and being transparent and knowing and stating that the experience has changed. I 180 00:13:54.659 --> 00:13:58.409 think that that's really very important. I also, you know, strongly believe 181 00:13:58.610 --> 00:14:03.409 that in marketing any institution, students, and I tell them all the time, 182 00:14:03.529 --> 00:14:09.490 there are best brand ambassadors, and so being able to tell students okay, 183 00:14:09.570 --> 00:14:13.399 will be experience is a little bit different. For example, we opened 184 00:14:13.879 --> 00:14:18.440 our false semester having two new residence halls on campus apartment style living, and 185 00:14:18.600 --> 00:14:22.919 we do have students in those residence halls, but that was for so many 186 00:14:22.919 --> 00:14:26.190 years. It's well, actually about a year and a half student saw these 187 00:14:26.309 --> 00:14:30.629 residence halls going up and to be able to anticipate all of the kind of 188 00:14:30.830 --> 00:14:35.950 living and learning opportunities that would be going on in those facilities, those buildings. 189 00:14:35.309 --> 00:14:39.500 It will look a little bit different, but we are still we're still 190 00:14:39.659 --> 00:14:46.820 going to make sure that you are whole mentally in the classroom. We are 191 00:14:46.980 --> 00:14:50.299 a very we're going to be very intrusive and I think that for parents, 192 00:14:50.820 --> 00:14:54.570 you know, those questions that they have about the safety of your campus and 193 00:14:54.690 --> 00:14:58.970 making sure that, yes, during covid times, but when covid is not 194 00:15:00.169 --> 00:15:05.730 here anymore, making sure that, as parents literally drop there's young person off, 195 00:15:05.850 --> 00:15:11.000 if it's undergraduate institution and we do have graduate and professional programs, but 196 00:15:11.440 --> 00:15:13.879 that we're going to make sure we take care of you and we're going to 197 00:15:13.919 --> 00:15:18.200 be responsive to your needs and we're going to shift and pivots, as all 198 00:15:18.240 --> 00:15:22.590 of us have had to do. But really, and as we talk about 199 00:15:22.590 --> 00:15:26.269 kind of selling the experience, the experience has definitely change. But what are 200 00:15:26.350 --> 00:15:33.429 those experiences that we can also offer, maybe in an online platform and making 201 00:15:33.429 --> 00:15:37.100 sure students are part of that process and in marketing your institution and selling that 202 00:15:37.700 --> 00:15:41.980 the change that that we now know to be are part of our campuses. 203 00:15:43.620 --> 00:15:46.340 You articulate that very well and I'm sure that a lot of your colleagues are 204 00:15:46.379 --> 00:15:50.809 on campus does so. I'm sure the parents feel that and they get that 205 00:15:50.970 --> 00:15:54.730 message. Weekly when we have the PODCAST, we attempt to provide our audience 206 00:15:54.809 --> 00:16:00.129 with one great idea that they can go away with and maybe apply, that 207 00:16:00.289 --> 00:16:03.559 they can clean from our guests. That which today is you, of course. 208 00:16:03.960 --> 00:16:07.399 For our markers listening, is there one idea that you would like them 209 00:16:07.519 --> 00:16:12.279 to have, maybe from the data seat, along with your journey as you're 210 00:16:12.279 --> 00:16:17.039 finishing up, that you would mind sharing with everyone? Oh, absolutely, 211 00:16:17.519 --> 00:16:22.549 college campus, as university campuses, are so rich in so many ways, 212 00:16:22.789 --> 00:16:29.629 and one way I've learned how to truly market this great institution is being really, 213 00:16:29.750 --> 00:16:33.580 really intrusive. And when I say intrusive, I have gone to a 214 00:16:33.700 --> 00:16:37.059 student, or I think it was. It might have been the center's director, 215 00:16:37.100 --> 00:16:42.539 invited me to our lavender graduation and our campus is one that has an 216 00:16:42.659 --> 00:16:51.649 LGBTA center and for students to see a member of the campus and administrator coming 217 00:16:51.690 --> 00:16:56.570 out and supporting them means so much honors Society inductions I've gone to. Those 218 00:16:57.169 --> 00:17:03.680 are textile and design students usually have a fashion show that where they show off 219 00:17:03.839 --> 00:17:07.640 the work that they've been doing throughout the semester. Yes, it's football games, 220 00:17:07.680 --> 00:17:14.400 yes, it's athletics, but it's also those other events that really help 221 00:17:14.640 --> 00:17:21.950 you learn exactly what you're marketing into. Other examples from my days and agency, 222 00:17:21.990 --> 00:17:26.630 Chrispy Kreme was one of my clients and we had a team meeting. 223 00:17:26.869 --> 00:17:29.829 It was probably about an hour and a half. It in Krispy Kreme. 224 00:17:30.460 --> 00:17:33.900 And how can I best market and talk about Chrispy Kreme? You have to 225 00:17:33.980 --> 00:17:37.940 be there, you have to experience it, and I are. Also remember 226 00:17:37.980 --> 00:17:45.410 a pitch that we were doing for a transit company, and so we said, 227 00:17:45.569 --> 00:17:49.170 okay, for for us to be able to market a transit organization, 228 00:17:49.849 --> 00:17:53.210 we're going to take the bus to the pitch, and so we took the 229 00:17:53.369 --> 00:17:59.000 bus to the pitch. And so I would definitely pass along kind of the 230 00:17:59.039 --> 00:18:03.240 jewel about being intrusive, knowing the to be able to really market anything, 231 00:18:03.400 --> 00:18:07.960 you have to really be inside of it listening to get ye, yes, 232 00:18:07.279 --> 00:18:12.109 all all of those who who are your audiences, who are your constituents, 233 00:18:12.309 --> 00:18:18.230 but on a college or university campus, yet out literally be part of the 234 00:18:18.349 --> 00:18:22.109 campus. I know all of us are so busy in our job responsibilities, 235 00:18:22.349 --> 00:18:26.990 but it could be that after five o'clock, but when a student asked you, 236 00:18:26.180 --> 00:18:30.940 to invite you to to a program or something, make sure you go 237 00:18:30.180 --> 00:18:34.859 and show up and give them feedback afterwards. They so appreciate it and it 238 00:18:36.099 --> 00:18:38.700 helps you really, I would say, do your job or just a little 239 00:18:38.740 --> 00:18:42.009 bit better. I love your use of the word intrusive and I love your 240 00:18:42.049 --> 00:18:47.089 definition of it and I can see where little moments like that would make a 241 00:18:47.170 --> 00:18:51.769 big difference throughout a student's life, especially for students that might feel a little 242 00:18:51.809 --> 00:18:56.079 different than some of the others on campus. I also appreciate all the wonderful, 243 00:18:56.480 --> 00:19:00.920 useful takeaways that you gave us throughout the podcast. If there was a 244 00:19:02.119 --> 00:19:04.680 if someone wanted to reach you, someone wanted to get more information about you 245 00:19:04.799 --> 00:19:07.799 or communicate with you, what would be the best way for them to do 246 00:19:08.000 --> 00:19:12.309 that? So I will share my email address as well, as is my 247 00:19:12.430 --> 00:19:17.069 twitter account. I obviously we need to be more active. I'm probably more 248 00:19:17.109 --> 00:19:21.750 active on thanking university's account, but my email address is very reasonable. It's 249 00:19:21.829 --> 00:19:29.619 just a Hernandez, so a cheer and A and D Z at Inccu Dot 250 00:19:29.700 --> 00:19:34.660 Edu, and on twitter I'm a Yana, Ay ANA, Middle Initial D 251 00:19:36.259 --> 00:19:40.849 Fernandez, and so please reach out to me. I'm also on Linkedin. 252 00:19:41.650 --> 00:19:48.170 Thank you very much for a very warm and authentic episode and for everyone else 253 00:19:48.289 --> 00:19:53.359 our listeners. The hired marketer podcast is sponsored by Taylor solutions and education marketing 254 00:19:53.519 --> 00:20:00.039 and branding agency and by Think, patented, a marketing, execution, printing 255 00:20:00.079 --> 00:20:03.480 and mailing provider of Higher Ed Solutions. On behalf of my cohost, Bart 256 00:20:03.519 --> 00:20:07.190 Taylor, I'm choice singer. Thank you for joining us. Thank you so 257 00:20:07.390 --> 00:20:14.710 much. You've been listening to the Higher Ed Marketer. To ensure that you 258 00:20:14.829 --> 00:20:18.670 never miss an episode, subscribe to the show in your favorite podcast player. 259 00:20:18.549 --> 00:20:22.059 If you're listening with apple PODCASTS, we'd love for you to leave a quick 260 00:20:22.099 --> 00:20:26.819 rating of the show. Simply tap the number of stars you think the podcast 261 00:20:26.900 --> 00:20:27.859 deserves. Until next time,