Dec. 27, 2022

Covering All the Angles in Lead Conversions - Search Engine Marketing Part 1

Covering All the Angles in Lead Conversions - Search Engine Marketing Part 1

Search engine marketing is still considered a 21st-century mystery to many higher ed marketers. But the fact is that, with a solid content marketing strategy, any college or university can turn its website into an SEO darling.

In part one of our inter...


Search engine marketing is still considered a 21st-century mystery to many higher ed marketers. But the fact is that, with a solid content marketing strategy, any college or university can turn its website into an SEO darling.

In part one of our interview with Faton Sopa, Cofounder and CEO of Manaferra, we discuss the sub-disciplines of search engine marketing and how to establish authority through content.

Join us as we discuss:


- The sub-disciplines of search engine marketing (4:50)

- Establishing authority in your website’s content (15:20) 

- If gated content is appropriate in the conversion funnel (23:21)

Check out these resources we mentioned during the podcast:

- Faton Sopa

-Manaferra

To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website or search for The Higher Edge in your favorite podcast player.
 

The Higher Ed Marketer podcast is brought to you by Caylor Solutions, an Education Marketing, and Branding Agency.