Jan. 17, 2023

Telling Over Selling: Discoverable Short-Form Video Content

Telling Over Selling: Discoverable Short-Form Video Content

Short-form video content has exploded on social media platforms over the last few years. Colleges and universities are scrambling to take advantage of these content marketing goldmines, but some are still missing the mark.

But as Rob Clark (https://ww...


Short-form video content has exploded on social media platforms over the last few years. Colleges and universities are scrambling to take advantage of these content marketing goldmines, but some are still missing the mark.

But as Rob Clark, social media influencer and creator of That Tall Family, told us - it’s not rocket science. You just have to put yourself out there.

Rob shared the work he’s now doing at Greenville University and how higher ed marketers can take advantage of short-form video content.

Join us as we discuss:


- The not-so-secret sauce in a good short-form video strategy (8:26)

- Creating discoverable content for your school (21:43)

- Predicting what social media platform will be trending in 2023 (33:01)

Check out these resources we mentioned during the podcast:


- That Tall Family

- Rob Clark

- Greenville University

To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website or search for The Higher Edge in your favorite podcast player.
 

The Higher Ed Marketer podcast is brought to you by Caylor Solutions, an Education Marketing, and Branding Agency.