Dec. 20, 2022

Automagic Customization: Personalizing the Regional School Website Experience

Automagic Customization: Personalizing the Regional School Website Experience

Imagine a personalized website experience that adapts in real-time to the home region of prospective students who visit your homepage.

We’ve seen the potential of geocaching with popular mobile applications like Pokemon Go. What if you could employ si...


Imagine a personalized website experience that adapts in real-time to the home region of prospective students who visit your homepage.

We’ve seen the potential of geocaching with popular mobile applications like Pokemon Go. What if you could employ similar technology to customize your school website’s visitor experience?

Kyle Pucko, Owner of Geofli, tells us how colleges and universities can harness this exciting tech to enhance personalization on their websites.

Join us as we discuss:


- Why personalization in school websites matters (4:38)

- Use cases for geocaching landing pages by region (15:52

- The future of online customization after third-party cookies (22:06)

Check out these resources we mentioned during the podcast:


- Kyle Pucko

- Geofli

- kyle@geofli.com

To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website or search for The Higher Edge in your favorite podcast player.
 

The Higher Ed Marketer podcast is brought to you by Caylor Solutions, an Education Marketing, and Branding Agency.