The Integrated Approach to Marketing and Communications in Higher Ed

The proof is in the data pudding: higher education is racing towards a demographic enrollment cliff over the next few decades. Be it due to ethnic, lifestyle, or regional indicators, hundreds of colleges and universities could be facing a long-term …

As higher ed marketing teams look towards an unpredictable future injected with AI technology, one question is now on everyone’s mind: what qualifies as quality written content? Ann Handley (https://www.linkedin.com/in/annhandley/), Chief Content Offi...

Many higher ed marketers are curious about paid media and PPC (Pay Per Click) and how to use it effectively. Today we talk with Matt Wszolek , the Senior Executive of Marketing & Media at the University of Illinois at …

The goal is not to be good at social media; the goal is to be better in Higher Ed because of social media. Jay Bear , founder of Convince & Convert , a content marketing consulting and social media strategy …

When Brian Kenny tells people he’s the Chief Marketing and Communications Officer for Harvard Business School , they often say, “Why does Harvard need a chief marketing officer?” Yes, Harvard is a historic brand, and that mig...

The potential for getting roasted by Gen Z is high if you aren’t adapting to the new expectations for higher education. Facebook is in the past—students are looking for more. More community, mental health sensitivity, and cus...

Many prospective students don't have the resources to travel across the country and tour all of the colleges and universities that interest them. What if there was a TV show that offered an insider's look at each school—their...

With all universities vying for students, creating value through exceptional experiences and differentiated offerings is the only way to stand out. And our guest is here to share exactly how his university has achieved this t...

Big universities have the luxury of spending $1M per year only on advertising. For smaller universities, that’s close to a tenth of our entire operating budget. But all universities have the exact same access to social media ...

Storytelling is arguably the most powerful form of communication. The art of crafting a story that creates a desire to do something is more straightforward than you’d think. Our guest today uses a five-step process, and you c...