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March 1, 2022

Connecting w/ Gen Z via Customized Community

Connecting w/ Gen Z via Customized Community

The potential for getting roasted by Gen Z is high if you aren’t adapting to the new expectations for higher education.

Facebook is in the past—students are looking for more. More community, mental health sensitivity, and customization. How can we provide that? Our guest, Adam Metcalf, Co-Founder at ZeeMee, has the answers.

In this episode, he explains why the key to Gen Z is community and how that unlocks a new level of engagement between schools and students.

We discuss:

- Community building

- Mental health awareness

- Generational differences

- Leveraging Gen Zs communal leanings

To hear more interviews like this one, subscribe to Higher Ed Marketer on Apple Podcasts, Spotify, or your preferred podcast platform.

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The Higher Ed Marketer podcast is sponsored by Caylor Solutions, an Education Marketing and Branding Agency, and by Think Patented, a Marketing Execution, Printing and Mailing provider of Higher Ed solutions.

    

 

Transcript

WEBVTT 1 00:00:02.879 --> 00:00:07.280 You are listening to the Higher Ed Marketer, a podcast geared towards marketing professionals 2 00:00:07.280 --> 00:00:11.960 in higher education. This show will tackle all sorts of questions related to student 3 00:00:12.000 --> 00:00:16.800 recruitment, don't a relations, marketing trends, new technologies and so much more. 4 00:00:17.039 --> 00:00:20.760 If you are looking for conversations centered around where the industry is going, 5 00:00:20.800 --> 00:00:28.879 this podcast is for you. Let's get into the show. Welcome to the 6 00:00:28.920 --> 00:00:32.119 height of marketer podcast. I'm choice singer and, as always, I'm here 7 00:00:32.159 --> 00:00:36.640 with my cohost Bart Keeler. Today, during the podcast we're going to have 8 00:00:36.679 --> 00:00:40.439 a conversation with Adam Metcalf. He's a cofounder of an APP called Zemi. 9 00:00:40.799 --> 00:00:45.000 In the conversation we're having with him is how to tap into and take advantage 10 00:00:45.079 --> 00:00:50.200 of Gen z's communal conversations in Bart. I think this is an excellent conversation. 11 00:00:50.759 --> 00:00:53.119 What do we have to look forward to today? You know, I 12 00:00:53.159 --> 00:00:57.280 really like this conversation. Adam is very articulate and I he's got such a 13 00:00:57.280 --> 00:01:00.280 pulse on what's going on with Gen z. You know just a couple things. 14 00:01:00.399 --> 00:01:04.359 Zeemi is ranked in the top twenty five of all social apps down the 15 00:01:04.400 --> 00:01:08.480 downloads of both Google and apple and so think about that. I mean you 16 00:01:08.480 --> 00:01:14.519 think about instagram and facebook and Linkedin and all you start name and off the 17 00:01:14.560 --> 00:01:18.040 top APPS that we all use, and to know that Zemi is in the 18 00:01:18.040 --> 00:01:23.359 top twenty five and to also know that Zemi is only used for generation Z 19 00:01:23.560 --> 00:01:29.319 students looking and talking about colleges and so as High Ed marketers we often talk 20 00:01:29.359 --> 00:01:33.159 about go to the watering holes where your students are, but I'm telling you, 21 00:01:33.200 --> 00:01:34.959 this is where the watering hole is. And so I think Adam does 22 00:01:36.000 --> 00:01:38.799 a great job of just kind of talking about Zee me, what it is 23 00:01:38.799 --> 00:01:42.480 and what it's not, what how it is evolved over time and how how 24 00:01:42.519 --> 00:01:48.159 even the way that we engage through social with a generation Z needs to evolve 25 00:01:48.159 --> 00:01:52.000 as well. So great episode it is, and although we usually try to 26 00:01:52.079 --> 00:01:57.560 be product or agnostic to any companies, it's just natural, as we talk 27 00:01:57.680 --> 00:02:02.120 about the benefit of what this APP does, that we talk about Zee me 28 00:02:02.439 --> 00:02:08.360 throughout the conversation. Right, okay, very good. Here's our conversation with 29 00:02:08.400 --> 00:02:15.319 Adam Metcalf. Today it's my honor to welcome Adam Metcalf, confounder and chief 30 00:02:15.319 --> 00:02:20.120 evangelist of Zemi, to the High Ed Marketer podcast. Thank you, for 31 00:02:20.199 --> 00:02:23.000 joining us, Adam. Yeah, Hey, thank you, troy, thank 32 00:02:23.039 --> 00:02:25.800 you, bar super excited to be on highered marketer. You guys put out 33 00:02:25.800 --> 00:02:30.199 such fantastic content and have some of the best insight and knowledge in the space, 34 00:02:30.360 --> 00:02:34.639 so it's an honor to be here. We'd say thank you very much 35 00:02:34.719 --> 00:02:38.280 and we really are honored have you so we can talk about how to tap 36 00:02:38.319 --> 00:02:43.479 into and take advantage of genes. He's communal conversations. Before we get into 37 00:02:43.479 --> 00:02:46.759 it, though, if you can tell us a little bit about yourself, 38 00:02:46.800 --> 00:02:51.759 about Zee me, and maybe we can begin the conversation of how Zeemi plays 39 00:02:51.800 --> 00:02:54.680 a role in that space. Yeah, sure, absolutely so. We started 40 00:02:54.759 --> 00:02:59.000 Zee me about eight years ago. In the vision at the time I was 41 00:02:59.000 --> 00:03:00.960 a former high school teach or the vision at the time was really how do 42 00:03:00.960 --> 00:03:06.280 we help students just bring their story to life in the college application? And 43 00:03:06.319 --> 00:03:09.719 so they were adding videos and photos and really trying to highlight more about who 44 00:03:09.759 --> 00:03:15.039 they were and get outside of you know, traditional metrics like summittive exams, 45 00:03:15.080 --> 00:03:17.479 like the sat and so, as an educator I was passionate about that. 46 00:03:17.719 --> 00:03:22.319 Will. We discovered is that a lot of students didn't actually want to do 47 00:03:22.400 --> 00:03:27.080 that. It was sample mental and the application. It took extra work and 48 00:03:27.159 --> 00:03:30.120 it really didn't provide a great deal of benefit to colleges other than it just 49 00:03:30.159 --> 00:03:34.879 allowed them to be a little more holistic in the application process. But what 50 00:03:34.919 --> 00:03:39.080 we did discover through that journey of the first four years is that students were 51 00:03:39.080 --> 00:03:44.560 really, really interested and connecting with each other on Zeemi and they wanted to 52 00:03:44.599 --> 00:03:47.439 know who else is looking at this school right not not only like who applied 53 00:03:47.439 --> 00:03:51.719 and who got admitted, but who else is actually considering this school. And 54 00:03:51.759 --> 00:03:55.879 so about four years ago we really dove headlong into creating communities for our college 55 00:03:55.919 --> 00:03:59.800 partners where their students could get to know each other at the top of the 56 00:03:59.800 --> 00:04:02.879 funnel. And so that's a quick, you know, eight years synopsis in 57 00:04:02.919 --> 00:04:05.919 a few sentences there for you. That's really cool, Adam, and I 58 00:04:05.919 --> 00:04:10.439 think that it goes back to the whole notion. I hear so many people 59 00:04:10.479 --> 00:04:14.840 talk about this that it's all about relationships, and I think sometimes in Higher 60 00:04:14.960 --> 00:04:18.120 Ed we forget that it's not about the relationships. It is about the relationships 61 00:04:18.160 --> 00:04:23.319 between students and the school. But there's a whole lot more relationships to play 62 00:04:23.360 --> 00:04:26.839 into the decision process and I'm sure that's what you guys are finding. Yep, 63 00:04:26.959 --> 00:04:30.360 yeah, that's that's one harms. That correct party. So tell me 64 00:04:30.360 --> 00:04:33.120 a little bit about how you know when you start doing that. I mean 65 00:04:33.240 --> 00:04:36.399 how does that work in the in the traditional funnel? I mean certainly you 66 00:04:36.399 --> 00:04:41.800 know you've got these schools and there's this there's this community that's happening, that's 67 00:04:41.839 --> 00:04:46.639 talking about, you know, Xyz University and and how are the schools kind 68 00:04:46.639 --> 00:04:48.040 of, you know, being a part of that? You know, and 69 00:04:48.360 --> 00:04:51.920 what's that do for their brand? Yeah, that's a really good question. 70 00:04:51.959 --> 00:04:55.639 So, you know, just speaking to some of the marketers that listen to 71 00:04:55.680 --> 00:04:59.240 this podcast, I think traditionally in marketing, right, what we've we try 72 00:04:59.240 --> 00:05:01.000 to achieve as we try to get to the bottom of that marketing funnel and 73 00:05:01.040 --> 00:05:06.519 get our advocates as our voice, and that's obviously critical, right for any 74 00:05:06.560 --> 00:05:12.879 brand. What we found in Higher Ed is that oftentimes colleges, every college, 75 00:05:12.920 --> 00:05:15.560 is relying on current students. Is that voice for Advocacy? It's an 76 00:05:15.600 --> 00:05:18.319 important voice, right. Nobody debates that. That's not a good voice. 77 00:05:18.360 --> 00:05:20.839 It's a good voice, right. It's an important one to leverage. What 78 00:05:21.000 --> 00:05:25.000 we found is that you have a lot of these emissions teams. They've done 79 00:05:25.079 --> 00:05:29.600 such amazing work getting advocates at the top of the funnel. Right. So 80 00:05:29.639 --> 00:05:31.600 you have students that are applying to your school. It's our dream school, 81 00:05:31.839 --> 00:05:34.800 right, they can't wait to get there. A lot of those schools they 82 00:05:34.800 --> 00:05:39.959 wait to give that student a megaphone when they're actually a student on campus. 83 00:05:39.959 --> 00:05:43.279 And what we discovered a Zemia is don't wait until they're on campus. Given 84 00:05:43.319 --> 00:05:46.959 the megaphone now, right, invite them into this communal experience with other students 85 00:05:46.959 --> 00:05:51.000 and allow them as perspective students. So start talking about the brand and how 86 00:05:51.000 --> 00:05:55.160 excited they are to come and all, I went for this campus visit and 87 00:05:55.199 --> 00:05:58.560 it was unbelievable. And Man, I went for this preview day and I 88 00:05:58.600 --> 00:06:01.319 absolutely loved it. And you all visit this restaurant. And so you start 89 00:06:01.360 --> 00:06:05.800 to leverage this voice and it just gives you a step functioning on interaction engagement 90 00:06:05.800 --> 00:06:10.920 that's happening among your perspective students, a lot of whom haven't even applied yet, 91 00:06:11.040 --> 00:06:14.639 right, and so you're really just happen into that Voice of advocacy with 92 00:06:14.720 --> 00:06:16.519 peer to peer connection. So one thing that I did want to correct you 93 00:06:16.560 --> 00:06:18.879 know, I think that, you know, we as a company really want 94 00:06:18.920 --> 00:06:23.959 to correct in this space is this idea of peer to peer. So what's 95 00:06:23.959 --> 00:06:27.680 happened in Higher Ed is we've gotten really loose with that terminology. Right. 96 00:06:27.720 --> 00:06:30.800 So we say peered here and we may be referring to a junior in college 97 00:06:30.800 --> 00:06:33.720 speaking to a senior in high school, right, and I have a teenage 98 00:06:33.800 --> 00:06:39.480 aunt to myself. There is no teen in high school that considers themselves a 99 00:06:39.600 --> 00:06:43.639 peer with a student in college. It's two different phases of life, right. 100 00:06:43.680 --> 00:06:46.720 So when we talk about peer to peer at Zemi we're talking about a 101 00:06:46.759 --> 00:06:48.720 high school senior to a high school senior. That's a voice they're listening to 102 00:06:48.720 --> 00:06:53.759 a lot. When we talk about junior to junior in high school, that's 103 00:06:53.800 --> 00:06:57.680 peer to peer. So for us we're just trying to redefine what's peer to 104 00:06:57.759 --> 00:07:00.639 peer. Redefine, you know, what is that advocacy voice that we can 105 00:07:00.680 --> 00:07:04.199 really tap into and then do it in a communal way. And I know 106 00:07:04.240 --> 00:07:08.240 that's something we're going to talk about here in a second. But yeah, 107 00:07:08.279 --> 00:07:11.560 that's great and I think that I just want to clarify something too, because 108 00:07:11.600 --> 00:07:14.560 a lot of schools might be listening to this marketers and they're like, Oh, 109 00:07:14.639 --> 00:07:16.680 yeah, we've been doing this since, you know, two thousand and 110 00:07:16.680 --> 00:07:20.040 ten when we have our facebook groups, and you know, when they get 111 00:07:20.040 --> 00:07:24.000 accepted, you know, they get put into the class of two thousand and 112 00:07:24.000 --> 00:07:26.519 twenty five and all that kind of stuff. But this is different. I 113 00:07:26.519 --> 00:07:30.439 mean this is this is people that are talking to each other that some may 114 00:07:30.480 --> 00:07:32.600 have applied, some maybe haven't. So you know, just kind of clarify 115 00:07:32.639 --> 00:07:34.920 that for us. Yeah. Yeah, so a good point, Bart and 116 00:07:34.959 --> 00:07:40.160 a few things there. So first and foremost facebook, right. So the 117 00:07:40.279 --> 00:07:45.319 challenge with facebook is only three percent of Gen z identifies facebook as their platform 118 00:07:45.360 --> 00:07:48.639 a choice today. So a lot of students they don't even have facebook until 119 00:07:48.680 --> 00:07:51.720 a college asked them to get the admitted student community to join the midded student 120 00:07:51.720 --> 00:07:55.920 community. Then they create a facebook account. And then what do they do? 121 00:07:55.959 --> 00:07:58.920 We all know this. They immediately bounce right like okay, I'm going 122 00:07:59.000 --> 00:08:01.800 to snap chat, I'm going to Instagram, I'm going to discord, whatever 123 00:08:01.839 --> 00:08:05.720 it may be. They immediately bounced because lit literally grammar and graph around their 124 00:08:05.800 --> 00:08:09.439 great time on great ground. So there's no longer the privacy aspect to that 125 00:08:09.480 --> 00:08:13.720 there's no exclusivities and you know, and so all of that is missing from 126 00:08:13.759 --> 00:08:16.439 facebook. And so I think that, you know, where a lot of 127 00:08:16.439 --> 00:08:18.240 schools have come over to Zeemi is like. You know, they saw this. 128 00:08:18.319 --> 00:08:24.079 They saw a precipitous decline in adoption on facebook, precipitous decline and engagement. 129 00:08:24.639 --> 00:08:26.600 So the second piece of that is obviously facebook is not a good play 130 00:08:26.639 --> 00:08:31.199 anymore. But second to that is you don't have to wait till they're admitted. 131 00:08:31.759 --> 00:08:33.960 If you're waiting to their admitted, you waited too long. Gen Z 132 00:08:35.159 --> 00:08:37.519 is so communal. They do everything together. They watch Netflix together, they 133 00:08:37.519 --> 00:08:41.639 play multiplayer video games together. They absolutely, one hundred percent want to connect 134 00:08:41.679 --> 00:08:45.679 at the top of your funnel together. Right. They'll start connecting as juniors, 135 00:08:45.720 --> 00:08:48.840 they'll start connecting as seniors and they'll make friends on Zemi and average eight 136 00:08:48.840 --> 00:08:54.159 communities where they're chatting and talking with students from all these different schools, a 137 00:08:54.200 --> 00:08:56.200 lot of schools they haven't even applied to yet, right, and so they're 138 00:08:56.200 --> 00:09:01.480 getting a taste of this school through the Lens of perspective students that are looking 139 00:09:01.480 --> 00:09:03.840 at that school. And so if you're missing out on connecting those students, 140 00:09:05.039 --> 00:09:07.759 I mean you're leaving months, if not years, on the table of potential 141 00:09:07.759 --> 00:09:13.720 potential connection points around your brand, and so it's really super critical right for 142 00:09:13.000 --> 00:09:16.759 colleges to move it up the funnel and allow those connections to take place much 143 00:09:16.799 --> 00:09:22.080 earlier on. That's great. So help me understand. How are these students 144 00:09:22.080 --> 00:09:26.080 finding one another? Are they finding one another with the help of the school, 145 00:09:26.159 --> 00:09:30.879 or are they know? Are they downloading Zeem me on their own? 146 00:09:30.879 --> 00:09:33.759 Does a school say hey, get on see me. How does this work? 147 00:09:33.000 --> 00:09:35.440 Yeah, great question, Troy. So, number one, Zee me, 148 00:09:35.879 --> 00:09:39.559 by God's grace, has become a top one hundred social APP across the 149 00:09:39.559 --> 00:09:43.639 country. So we're often ranked as top one hundred most downloaded social APP the 150 00:09:43.720 --> 00:09:48.159 United States. We recently just hit top twenty five. We were number twenty 151 00:09:48.200 --> 00:09:50.639 one most downloaded social APP in the world, and so that's on, you 152 00:09:50.639 --> 00:09:54.879 know, same scale with snapchat and other APPs of that caliber, and so 153 00:09:56.159 --> 00:10:01.559 that's been a great source of organic downloads for Zeemi. Number two is going 154 00:10:01.600 --> 00:10:03.279 to be students are sharing this with one another, right, so students are 155 00:10:03.279 --> 00:10:05.919 telling each other all you got jump on Zeemi. Like you can meet other 156 00:10:05.919 --> 00:10:09.519 students that are looking at the same schools you can find roommates, you can 157 00:10:09.559 --> 00:10:13.279 do, you know, live events, all these various things that go on 158 00:10:13.360 --> 00:10:16.559 within the APP. And number three, the colleges and Zeemi or working together 159 00:10:16.759 --> 00:10:20.639 to invite their students in. Right. So we want their prospective students to 160 00:10:20.639 --> 00:10:24.000 know, yes, there's a community right for this school and we want you 161 00:10:24.080 --> 00:10:26.559 to jump on that school and connect. And I know you know Biola Bart 162 00:10:26.600 --> 00:10:30.960 you had mentioned before. Right. So biola is going to send out invitations 163 00:10:30.960 --> 00:10:33.480 to students and letting them know, hey, we have a community on Zemi, 164 00:10:33.600 --> 00:10:37.000 right, and Zeemi will also come alongside the college and getting sms out 165 00:10:37.000 --> 00:10:39.519 to the students invite them into that community so they can meet together. But 166 00:10:39.799 --> 00:10:45.200 the school doesn't have to be affiliated with Zeemi for these conversations to go on. 167 00:10:45.279 --> 00:10:46.919 Correct. Yeah, so one of the things there, troy, we 168 00:10:48.000 --> 00:10:50.960 found is that you have to have an open community, right. So if 169 00:10:50.960 --> 00:10:54.519 you have a close community where it's a school just inviting a student to a 170 00:10:54.519 --> 00:11:00.000 specific APP or to a specific community that you can only join if you're looking 171 00:11:00.000 --> 00:11:03.639 at that school, the problem is the students won't join because they're looking at, 172 00:11:03.720 --> 00:11:07.600 you know, eight or more colleges before they even apply, and so 173 00:11:07.679 --> 00:11:11.960 you're not going to join like a specific APP for that. So on Zemi 174 00:11:11.000 --> 00:11:15.000 it's open. You can follow any school that you want. If the school's 175 00:11:15.039 --> 00:11:16.639 partnered, we make it very clear in the APP that this is official partners 176 00:11:16.679 --> 00:11:20.320 Zemi. If not, we have so many students now, we have over 177 00:11:20.320 --> 00:11:22.960 a million students now. We don't want to block those students from them. 178 00:11:22.960 --> 00:11:26.600 Will connect and chat and engage with one another, and so they can chat 179 00:11:26.600 --> 00:11:30.360 and engage around any college that they want. If the school partners right, 180 00:11:30.399 --> 00:11:33.840 then we're turning on that community for them. They're getting their current students in 181 00:11:33.840 --> 00:11:37.679 there with video that's dropping into the feed. There's all sorts of different chat 182 00:11:37.679 --> 00:11:41.559 groups that you can open up and customize. Their running live events in there. 183 00:11:41.600 --> 00:11:43.320 You can put all your class schedule, your classes in there and students 184 00:11:43.360 --> 00:11:48.720 can match on their classes. Students get their roommates and we're also providing those 185 00:11:48.759 --> 00:11:52.559 schools, you know, predictive deposit scores as well, based on social engagement. 186 00:11:52.639 --> 00:11:54.919 Right. So that's where a lot of these schools finds immense value and 187 00:11:56.000 --> 00:11:58.320 Zeemi not just the connections that are taking place, but being will get a 188 00:11:58.360 --> 00:12:01.879 sense of the social aspect that's happening here. Right, not just traditional metrics. 189 00:12:01.919 --> 00:12:05.679 So they came from this zip code, so they have a likelihood of 190 00:12:05.879 --> 00:12:09.639 depositing based on this metric, but they're actually engaged with other students. They're 191 00:12:09.639 --> 00:12:13.320 making these connections, right, and so that's a big piece of what we 192 00:12:13.360 --> 00:12:16.000 do as well. That's great and and you know, we kind of mentioned 193 00:12:16.039 --> 00:12:20.720 earlier. You know, what's unique about generation Z and you talked about three 194 00:12:20.759 --> 00:12:24.679 percent kind of use facebook as their choice, which doesn't surprise me. I 195 00:12:24.679 --> 00:12:26.960 think that's really, really good to say, and I think also you talked 196 00:12:26.960 --> 00:12:30.799 a little bit about the communal nature of it and and I think that we're 197 00:12:30.840 --> 00:12:33.879 seeing that in the in the research. And you know, I've got I've 198 00:12:33.919 --> 00:12:37.679 got four generations. He's in my home right now and stale. I've seen 199 00:12:37.759 --> 00:12:41.639 that myself. Don't be and so yeah, but but tell me a little 200 00:12:41.639 --> 00:12:43.039 bit more about you know, let's let's kind of unpack that a little bit, 201 00:12:43.080 --> 00:12:46.519 because I think that sometimes, as High Ed marketers were still kind of 202 00:12:46.519 --> 00:12:52.360 relying on the same siload enrollment practice as whether they're emails from the CRM's, 203 00:12:52.440 --> 00:12:54.960 the texting, the mailers, school visits. Tell us about how this fits 204 00:12:54.960 --> 00:12:58.360 into all that. You know what somebody might say, is the traditional, 205 00:12:58.399 --> 00:13:01.320 you know, comflow. Yeah, and I love your word of that, 206 00:13:01.320 --> 00:13:05.279 that terminology siload that you use Bart, so what that is. And I 207 00:13:05.279 --> 00:13:09.360 think that this is where that paradigm shift is happening. Right. It's so, 208 00:13:09.360 --> 00:13:13.000 so important. Traditionally and Higher Ed. What have we done right, 209 00:13:13.000 --> 00:13:16.600 because the technology ton't necessarily exist to connect students before. At the top of 210 00:13:16.600 --> 00:13:20.600 the funnel. What we've done is we get great comflows going out of the 211 00:13:20.600 --> 00:13:24.039 CRN. Right, we have post going on social media and, you know, 212 00:13:24.039 --> 00:13:26.320 a lot of schools got into text message you over the last three to 213 00:13:26.360 --> 00:13:28.080 four years. Lots of various things that we're doing. Might be sending, 214 00:13:28.159 --> 00:13:31.519 you know, a color to the house, right, just various touch points 215 00:13:31.559 --> 00:13:35.159 that we're doing in the marketing to get in front of students. All really 216 00:13:35.159 --> 00:13:37.600 good things, right. I mean I don't think anybody's coming and saying, 217 00:13:37.600 --> 00:13:41.480 Oh, don't do any of that. Right. There's obviously a lot of 218 00:13:41.559 --> 00:13:45.000 value that they can driven from that. The challenge with Gen Z is they're 219 00:13:45.039 --> 00:13:48.120 so communal right. So if your approach to Zent Gen z is the same 220 00:13:48.200 --> 00:13:50.879 as it was to millennials, it's the same as it was, you know, 221 00:13:50.919 --> 00:13:56.720 the previous generations. You're going to have a problem because what happened is 222 00:13:56.879 --> 00:14:01.679 Gen z began to experience everything together. Right. So, like I said 223 00:14:01.679 --> 00:14:05.519 before, if you're watching Netflix, you're oftentimes watching it together. You're not 224 00:14:05.519 --> 00:14:09.639 even in the same house, right. You're literally binge watching shows with your 225 00:14:09.679 --> 00:14:13.879 friends together. You're playing multiplayer video games together, you're doing all of these 226 00:14:13.879 --> 00:14:18.879 things virtually together. But in admissions, we've kept it the same. Right, 227 00:14:18.960 --> 00:14:20.840 it's been actually, we're just going to do this between the school and 228 00:14:20.879 --> 00:14:24.840 the student. The student has no idea who else is in this funnel, 229 00:14:24.879 --> 00:14:26.159 at the top of the funnel as a prospect right, or even as an 230 00:14:26.159 --> 00:14:30.720 applicant. They don't know. Unless they have a friend like they literally don't 231 00:14:30.720 --> 00:14:33.320 know who else is in this experience. They understand. Yeah, when I 232 00:14:33.320 --> 00:14:35.960 get this email from a school, right, other students are getting this email, 233 00:14:37.000 --> 00:14:39.159 but you haven't connected the pieces for them to where you actually drop them 234 00:14:39.159 --> 00:14:43.320 into a community where they experience together. Why is that for it? So 235 00:14:43.399 --> 00:14:46.080 not only just Gen z expect that, right, and you're not delivering that 236 00:14:46.120 --> 00:14:50.399 if you don't have a community at the top of the funnel. But to 237 00:14:50.799 --> 00:14:54.840 you're actually driving up the amount of engagement interaction that you get. So, 238 00:14:54.480 --> 00:14:58.960 say Kara is interested in Elon University right when she was interested in Elon before 239 00:15:00.000 --> 00:15:01.919 are. What Elon used to do before Zemi is they were sending her, 240 00:15:01.919 --> 00:15:05.039 you know, an email from the crm. They're sending your text message. 241 00:15:05.159 --> 00:15:09.399 Kara was experience in that and a psiload fashion. What you loan then did 242 00:15:09.480 --> 00:15:13.879 is they created a community where they invited in Kara, they invited in everybody 243 00:15:13.879 --> 00:15:16.440 else, and now they post something in Zemi and say hey, everybody, 244 00:15:16.440 --> 00:15:18.960 just wanted to let you know we have a preview day coming up. That 245 00:15:20.120 --> 00:15:24.799 generates all this conversation. The previously was not generated in your piload calm amongst 246 00:15:24.799 --> 00:15:28.600 all the perspective students. Oh, you guys have to check out this preview. 247 00:15:28.759 --> 00:15:31.799 This is going to be incredible. More so than that, now Kara 248 00:15:31.879 --> 00:15:35.080 gets up at seven am and she says hey, how's everybody's Day going? 249 00:15:35.159 --> 00:15:37.720 Right? We see that in Zmi all the time. You've created an organic 250 00:15:37.759 --> 00:15:43.600 space for students to connect and engage that you're literally not doing anything. You 251 00:15:43.919 --> 00:15:46.240 don't have to do it. You don't have to come up with what's the 252 00:15:46.240 --> 00:15:48.279 next event we have to hold? How do I what's the next com we 253 00:15:48.320 --> 00:15:52.879 have to send to them. They are literally driving conversation organically seven right. 254 00:15:52.919 --> 00:15:54.679 So, I mean some of these students is literally chatting at three Am and 255 00:15:54.679 --> 00:15:58.039 you're like what are you doing up and they're just talking. Today they're they're 256 00:15:58.039 --> 00:16:03.080 sitting in their classrooms and they're texting each other on see me right and like 257 00:16:03.159 --> 00:16:06.600 in the class and it's happening all day long. And all of our college 258 00:16:06.600 --> 00:16:08.840 partners, we have a hundred, forty college partners today in universities. They'll 259 00:16:08.840 --> 00:16:11.639 tell you this. They see this in the APP. They're like, oh 260 00:16:11.720 --> 00:16:14.840 my goodness, I cannot believe you know, the last week we had twentyzero 261 00:16:15.200 --> 00:16:18.879 messages sent, you know, in a seven day period among students. But 262 00:16:18.039 --> 00:16:21.960 for Zemi, you just couldn't create that, right. There's no way to 263 00:16:22.000 --> 00:16:26.440 create that. You had to wait until students were admitted connect them on facebook. 264 00:16:26.440 --> 00:16:30.960 But again, the challenge there is that that adoption as fallen off significantly 265 00:16:30.000 --> 00:16:33.039 on facebook. You're not getting at the top of the funnel, and so 266 00:16:33.200 --> 00:16:40.080 that's the difference between Pilod enrollment practice and what we now call communal or collective 267 00:16:40.120 --> 00:16:42.120 enrollment. Okay, well, let me just clarify this because I mean, 268 00:16:42.159 --> 00:16:45.240 as you're talking through this, I'm sure a lot of people are like, 269 00:16:45.600 --> 00:16:48.039 oh, that sounds really fascinating. I wanted to point out because I think 270 00:16:48.080 --> 00:16:55.600 this this is this is happening every school. Your network contains all the schools 271 00:16:55.600 --> 00:16:59.440 and I'm guessing North America if it's just in there, and so students can 272 00:16:59.519 --> 00:17:02.559 join those networks to talk about that. Yes, but you've got a hundred 273 00:17:02.679 --> 00:17:07.039 forty colleges that you're partnering with. So if I'm a highered marketer, let's 274 00:17:07.079 --> 00:17:10.000 say I'm a vice president of enrollment, I'm listening to this show and I'm 275 00:17:10.039 --> 00:17:14.319 like, okay, so you're telling me that I have maybe five hundred and 276 00:17:14.359 --> 00:17:18.759 ten thirty a hundred students on there talking about my school, but I'm not 277 00:17:18.799 --> 00:17:21.240 there and I don't know what they're saying and I don't know what what's going 278 00:17:21.279 --> 00:17:23.480 on. Yeah, yeah, no, it's a great question and yes, 279 00:17:23.599 --> 00:17:27.480 that's correct. So we have one two hundred active college communities. So we 280 00:17:27.519 --> 00:17:30.920 have a hundred three college partners. We have one hundred active college communities. 281 00:17:30.960 --> 00:17:34.920 That means they're students that are following and chatting up with one another, making 282 00:17:34.960 --> 00:17:40.119 friends at over one hundred schools today on Zee me. And so you know, 283 00:17:40.200 --> 00:17:42.960 interestingly enough, right, like when instagram came popular or snap became popular, 284 00:17:44.039 --> 00:17:45.839 colleges rush there. And that what a lot of schools will find is 285 00:17:45.880 --> 00:17:49.839 next to have more students on Zemi following them than they do on Instagram, 286 00:17:49.920 --> 00:17:53.279 right, that they do on snapchat. Why is that? Well, Juan, 287 00:17:53.440 --> 00:17:57.160 it's very organic. has become very popular. But why is it valuable 288 00:17:57.200 --> 00:18:00.480 to them? Is the only reason you're on Zee me is to connect with 289 00:18:00.480 --> 00:18:03.640 other students they're interested in that school. You don't go to snapchat because, 290 00:18:03.640 --> 00:18:07.680 oh, I really want to meet students that are applying at this particular college. 291 00:18:07.720 --> 00:18:08.680 I mean, there's no way to even know that, right. You 292 00:18:08.720 --> 00:18:11.680 don't do that on instagram. I don't put instagram. They have those accounts 293 00:18:11.680 --> 00:18:15.359 for different purposes. Often Times that's because of existing network. Right. Zeemi 294 00:18:15.640 --> 00:18:19.200 is about future friend network. I'm going to zee me to discover who my 295 00:18:19.240 --> 00:18:23.720 friends are going to be. Right. Eighty nine percent of students today Gen 296 00:18:23.839 --> 00:18:29.440 z expects to have made good friends before they even get to campus. They 297 00:18:29.480 --> 00:18:30.960 expect that made good friends before they even get to campus. Right. I 298 00:18:30.960 --> 00:18:33.920 mean when we got into school, guys, it's like, look, I'll 299 00:18:33.960 --> 00:18:34.839 make my friends when I show up and I get in the dorm and I 300 00:18:34.839 --> 00:18:38.000 figure out who my roommate is right, like right, wow, eighty nine 301 00:18:38.079 --> 00:18:42.400 percent expect to make good friends before they get to campus. So as a 302 00:18:42.440 --> 00:18:47.240 marketer, as a VP of enrollment, you have to be in the business 303 00:18:47.240 --> 00:18:51.880 of helping these students make friends. That's really important. Yeah, well, 304 00:18:51.920 --> 00:18:55.000 that's that's great and I'm you know, I've played around a little with the 305 00:18:55.039 --> 00:18:59.119 APP a little bit and I even see that some of the the personalization that's 306 00:18:59.160 --> 00:19:02.880 so important to gen Z so everybody has the profile, they can upload their 307 00:19:02.880 --> 00:19:07.519 profile photo. There's all kinds of things involved with that. So I really 308 00:19:07.559 --> 00:19:10.799 like what I'm hearing on that. So I think that's that's pretty, pretty 309 00:19:10.799 --> 00:19:14.440 good stuff. Yeah, thanks, bar and that's a piece that's been so 310 00:19:14.559 --> 00:19:18.200 popular at Zemi, to be honest with you, is the the profile is 311 00:19:18.240 --> 00:19:21.640 so robust. Right, students are able to add in their fun facts, 312 00:19:21.640 --> 00:19:25.200 they're able to add in all their interests and passions, and that's one of 313 00:19:25.240 --> 00:19:27.200 the things that's so valuable is z about Zeemi. I'm not coming on to 314 00:19:27.319 --> 00:19:30.880 Zemi to watch a feed of somebody's instagram feed. You know, they got 315 00:19:30.920 --> 00:19:34.119 to the beach and they want to show off. You know that instagram highlight. 316 00:19:34.200 --> 00:19:37.240 Real I'm going to zee me because I'm literally just trying to make friends. 317 00:19:37.400 --> 00:19:41.440 I'm I'm entering and Hey, I'm into backpacking, I'm into camping, 318 00:19:41.440 --> 00:19:45.480 I'm into whatever it may be, model United Nations, and I'm matching with 319 00:19:45.519 --> 00:19:48.920 those students based on those interests, in the passions and making real friendships. 320 00:19:49.000 --> 00:19:56.799 Very cool. To help idementify why students are organically attracted to Zeemi, could 321 00:19:56.799 --> 00:20:02.680 you kind of explain to people how Zemi is different than some of the other 322 00:20:03.119 --> 00:20:08.000 social media platforms, and then also if you could describe the concentration on mental 323 00:20:08.000 --> 00:20:11.039 health? Yeah, yeah, thank you so much for that question, Troy. 324 00:20:11.200 --> 00:20:15.279 So, first and foremost, sixty four percent of GEN Z is how 325 00:20:15.319 --> 00:20:21.559 to take a break from social media because of mental health. Sixty seven percent 326 00:20:21.920 --> 00:20:26.240 of all college students have reported feeling very lonely over the last twelve months. 327 00:20:26.240 --> 00:20:32.319 Along right, so we have a pandemic of mental health in the United States, 328 00:20:32.480 --> 00:20:37.759 one that you'll find Gen z very you know, anxiety, isolation, 329 00:20:37.960 --> 00:20:40.799 depression, we all know this, right. We've seen rising rates of this. 330 00:20:40.880 --> 00:20:44.880 Obviously the COVID pandemic has, you know, exacerbated that, but it 331 00:20:44.880 --> 00:20:48.640 existed before that and it's existing after it, right, so or during it 332 00:20:48.680 --> 00:20:52.319 as well. And so I think that it's absolutely critical that we come up 333 00:20:52.359 --> 00:20:57.599 with new paradigms in social to help students have healthy mental habits. Right. 334 00:20:57.640 --> 00:21:02.880 So the focus on Zene me is less about what we call performance culture. 335 00:21:03.039 --> 00:21:04.799 Right. So, instagram, snapchat, you know, Tick Tock, like 336 00:21:06.039 --> 00:21:08.000 a tick tock. If you're funny and you're Hilarious, you're going to be 337 00:21:08.039 --> 00:21:11.960 popular, right. Often Times on Instagram, if you can show this amazing 338 00:21:11.960 --> 00:21:15.119 life, right, and you're fit and you look good like you're going to 339 00:21:15.160 --> 00:21:21.160 be popular, right. And so there's this performance culture that we have and 340 00:21:21.240 --> 00:21:23.880 it has a psychological impact on our youth and on ourselves, right, has 341 00:21:23.920 --> 00:21:27.519 an input, psychological and pict on everybody. So one of our focuses that 342 00:21:27.640 --> 00:21:33.160 Zeemi is really how do we combat isolation, depression, anxiety? We understand 343 00:21:33.160 --> 00:21:37.839 we're not the solve all for you know, anxiety, depression and you know 344 00:21:37.960 --> 00:21:41.839 stress about students. But what part can we play and helping to alleviate that? 345 00:21:42.160 --> 00:21:47.200 And so for us it's not about the highlight real right, it's not, 346 00:21:47.240 --> 00:21:49.880 hey, add in all those photos and get your followers. It's about 347 00:21:49.880 --> 00:21:53.079 look come into the APP. All we want you to do is make friends. 348 00:21:53.200 --> 00:21:56.079 We want you to make friends, we want those to turn into irl. 349 00:21:56.160 --> 00:22:00.400 We want that to be in real life relationships as you transition to campus 350 00:22:00.400 --> 00:22:04.519 and you actually meet for the first time in person. And so what does 351 00:22:04.559 --> 00:22:07.160 that look like? So when I come into Zee me, right, it's 352 00:22:07.160 --> 00:22:11.400 not about, Oh, here are my photos and everybody, you know, 353 00:22:11.440 --> 00:22:14.519 look at me and I hope you follow me. It's I'm entering in my 354 00:22:14.519 --> 00:22:17.400 interests, in my passions, and then Zini is letting you know, hey, 355 00:22:17.400 --> 00:22:18.920 we found a new friend for you today, right. They're also looking 356 00:22:18.920 --> 00:22:22.240 at the same school, Right. So you're getting that push notification on your 357 00:22:22.240 --> 00:22:26.400 phone and so you're able to match that student and you're able to discover those 358 00:22:26.400 --> 00:22:29.400 friendships, and so that's just been really important. You'll see this happen on 359 00:22:29.480 --> 00:22:32.759 Zimi all the time. It happens in the group chats, right, whereas 360 00:22:33.039 --> 00:22:36.599 you're just saying, oh my goodness, I did not know that everybody's so 361 00:22:36.680 --> 00:22:38.759 cool. That is appoint to the school. I've made more friends here on 362 00:22:38.880 --> 00:22:41.640 Zeemi, you know, than I have in the last seventeen years of my 363 00:22:41.640 --> 00:22:45.160 life. I mean you'll see comments like this right and it's again, it's 364 00:22:45.200 --> 00:22:49.559 just it's so organic and it's just so driven by look, let's match people 365 00:22:49.559 --> 00:22:53.319 based on the fact that they're human beings and they share similar passions and interest 366 00:22:53.640 --> 00:22:57.160 that's really, really cool and I love the fact that you're sensitive to that 367 00:22:57.200 --> 00:23:00.160 mental health issue and I love the fact that it's not a performance based type 368 00:23:00.200 --> 00:23:03.599 of thing. You know, I see so many students getting stuck in that 369 00:23:03.640 --> 00:23:10.119 with with instagram and and other social networks where it's all more about you know, 370 00:23:10.240 --> 00:23:11.119 how do I how do I pose? How do I do that? 371 00:23:11.200 --> 00:23:15.240 But to me, you know, your whole irl that in real life type 372 00:23:15.279 --> 00:23:18.599 of thing. It seems like this is a much more of a texting type 373 00:23:18.640 --> 00:23:22.200 of place that they that they're used to doing with other friends, but this 374 00:23:22.279 --> 00:23:26.000 is a chance for them to make new friends. So that's that's really cool. 375 00:23:26.039 --> 00:23:27.759 Thanks, Adam. Yep, yeah, thanks bar. That's correct. 376 00:23:27.759 --> 00:23:32.200 As we wind up the show, we always ask this question of our guest. 377 00:23:32.279 --> 00:23:36.759 Adam, if you could give us a takeaway or an idea that a 378 00:23:36.839 --> 00:23:41.359 marketer that's listening to this episode could implement right away or maybe even provoke thought 379 00:23:41.440 --> 00:23:45.200 of how they could benefit from it in the near future. Yeah, that's 380 00:23:45.200 --> 00:23:48.519 a great question, Troy. So, June twenty nine, two thousand and 381 00:23:48.519 --> 00:23:53.400 seven, it was a day that forever change our society, right. That 382 00:23:53.480 --> 00:23:57.839 was the first day that the IPHONE was released. That day on, everything 383 00:23:57.920 --> 00:24:03.720 is changed. If our practice is a marketing if our practices and emissions have 384 00:24:03.799 --> 00:24:08.559 not been revolutionized since two thousand and seven, then we have significant problems, 385 00:24:08.640 --> 00:24:11.680 right, and we're going to encounter more and more problems. So, first 386 00:24:11.720 --> 00:24:18.119 and foremost, you have to have to have to hits students in their phone, 387 00:24:18.279 --> 00:24:22.240 right. Every student has phone today. There's literally spending hours upon hours 388 00:24:22.279 --> 00:24:26.279 on their phone and marketers clearly know this. Right. This is not new. 389 00:24:26.319 --> 00:24:30.079 But you need to be able to capture that in such a way that 390 00:24:30.160 --> 00:24:36.720 allows those students to connect, right. So I think that and that technology 391 00:24:36.799 --> 00:24:40.759 needs to be built native mobile and I think that's one of the things that 392 00:24:40.799 --> 00:24:42.640 I see in this space a lot is, you know, there's things that 393 00:24:42.640 --> 00:24:48.599 happen where a company creates a website and they do what's called an APP rapper 394 00:24:48.720 --> 00:24:52.519 right in an APP rapper is actually just taken the site itself, wrapping it 395 00:24:52.559 --> 00:24:56.240 to an APP. It means you don't actually have ISOS engineers, you don't 396 00:24:56.240 --> 00:25:00.519 have android engineers, so you're not really creating a native mobile experience that students 397 00:25:00.519 --> 00:25:03.960 one hundred percent expect and they will know the difference, right, they will 398 00:25:03.960 --> 00:25:07.880 absolutely know the difference and they will roast you. Right. So you have 399 00:25:07.960 --> 00:25:11.039 to be really careful. You know, Gen Z, you have to bring 400 00:25:11.160 --> 00:25:14.680 high quality and you have to partner with teams. I think that are just 401 00:25:14.720 --> 00:25:18.640 delivering the best to Gen z. The second piece to that that I think, 402 00:25:18.720 --> 00:25:21.640 is the paradigm shift here, is collective enrollment. All right, so 403 00:25:21.720 --> 00:25:26.799 really getting your mind around this communal, collective paradigm. and Are we presently 404 00:25:26.960 --> 00:25:30.599 in a PSILO comflow? Right? Are My perspective, students connected within one 405 00:25:30.640 --> 00:25:34.720 another. If they're not connected with one another, you have to change that. 406 00:25:34.880 --> 00:25:38.640 You really have to change that. Gen Z absolutely desires that, they're 407 00:25:38.720 --> 00:25:42.160 demanding that and you need to create a paradigm in which they can connect at 408 00:25:42.200 --> 00:25:45.880 the top of the funnel. And so I would encourage any marketer, any 409 00:25:45.960 --> 00:25:48.720 VP of missions, anyone that's working in emissions at all or at a college 410 00:25:48.720 --> 00:25:52.240 and marketing. How do we create that experience? It's collective, right, 411 00:25:52.279 --> 00:25:55.680 and how do we move into that direction. So that would be, you 412 00:25:55.720 --> 00:26:00.400 know, my advice. They're from a marketing side. Powerful advice. Thank 413 00:26:00.440 --> 00:26:04.039 you very much for that, Adam. For those who would like to contact 414 00:26:04.119 --> 00:26:07.599 you for more information about the subject today, what would be the best way 415 00:26:07.640 --> 00:26:11.680 for them to reach you? Yeah, just email me, Adam at zemcom. 416 00:26:11.720 --> 00:26:15.279 Feel free to go to zemicom. That's our student facing site, so 417 00:26:15.319 --> 00:26:19.519 you can see what we hold out there to students. On the APP store 418 00:26:19.680 --> 00:26:25.079 right we have seven thousand plus five star ratings now by students and so the 419 00:26:25.119 --> 00:26:26.799 APP is super highly rated. You can check it out on the APP store 420 00:26:26.920 --> 00:26:30.839 or go to colleges at zemcom, which is specifically for colleges, and you 421 00:26:30.839 --> 00:26:34.319 can learn what that partnership looks like. So would love to chat with anybody's 422 00:26:34.359 --> 00:26:38.599 interested. Thank you, Adam. It's been a wonderful conversation today. Yeah, 423 00:26:38.720 --> 00:26:41.079 thank you so much, Troy. Thank you, bar just love all 424 00:26:41.119 --> 00:26:45.279 the work that you to do and, you know, humbled and honored to 425 00:26:45.319 --> 00:26:48.160 be considered for the PODCAST. So thank you so much. Thanks. Thanks 426 00:26:48.160 --> 00:26:52.559 for that, Adam Bart. Do you have any last thoughts? Yeah, 427 00:26:52.599 --> 00:26:55.160 I just wanted to just point out a couple things. I mean, I 428 00:26:55.160 --> 00:26:57.200 think that this is, you know, a lot of times we talked about 429 00:26:57.200 --> 00:27:00.839 I've had people ask me, you know, how do you know where the 430 00:27:00.839 --> 00:27:03.680 ball is going to bounce? You know, we talked with John drebs from 431 00:27:03.680 --> 00:27:07.640 Loyola a few few episodes ago about, you know, planning for the next 432 00:27:07.640 --> 00:27:11.240 big thing and what those things are. I think what people need to understand 433 00:27:11.319 --> 00:27:14.720 is that there's a ball bouncing over there and Adam just told you where the 434 00:27:14.759 --> 00:27:18.319 balls bouncing. And so, you know, I while we were on the 435 00:27:18.440 --> 00:27:22.240 on the conversation here, I downloaded Zeemi and I was looking at some of 436 00:27:22.279 --> 00:27:25.960 the other schools that I'm working with right now and that I know are challenged 437 00:27:26.079 --> 00:27:27.839 right now and in some of the in the way that they are, you 438 00:27:27.839 --> 00:27:30.759 know, doing enrollment right now, and I looked him up and I'm like, 439 00:27:30.799 --> 00:27:34.200 I know that they're not a Zemi client because I work with them, 440 00:27:34.240 --> 00:27:37.279 but I but I notice. I'm like, okay, we've got a couple 441 00:27:37.359 --> 00:27:41.079 hundred students in here that are talking about the school and I'm like, I 442 00:27:41.079 --> 00:27:45.359 don't think they know that. And so that's where I think that a lot 443 00:27:45.400 --> 00:27:48.119 of you are here listening to this. You might do the same thing. 444 00:27:48.160 --> 00:27:49.880 You might just download the APP just to kind of, you know, pull 445 00:27:49.960 --> 00:27:55.200 up your fault, follow your college and and see how many people are talking 446 00:27:55.240 --> 00:27:57.359 about it and you're like wow, I need to be a part of this, 447 00:27:57.759 --> 00:28:02.279 and so I think that that's something, you know, we try to 448 00:28:02.279 --> 00:28:04.720 real carefully not to, you know, promote different businesses and things like that. 449 00:28:04.799 --> 00:28:08.279 This is a tritty, much a agnostic type of podcast, but I 450 00:28:08.279 --> 00:28:11.759 do think that there's a lot of really important things going on here, that 451 00:28:11.799 --> 00:28:15.480 there's there's a community. Give Zemi's in the top twenty five of all social 452 00:28:15.519 --> 00:28:19.920 APPs being downloaded by generation Z your perspective, traditional Undergrad students. You need 453 00:28:19.960 --> 00:28:25.279 to know that. I'll constantly talk to student talk to schools about be at 454 00:28:25.319 --> 00:28:29.000 the watering holes where your students are. Well, there's a huge watering hole 455 00:28:29.119 --> 00:28:30.440 right here and you need to kind of figure out if this is where you 456 00:28:30.480 --> 00:28:34.160 need to be. So that's that's I can get excited about that, but 457 00:28:34.200 --> 00:28:37.039 that's that's some thoughts, Troy. Yeah, so good Bart. Yeah, 458 00:28:37.039 --> 00:28:41.680 thanks for share enough. Yes, Bart, thank you very much. That 459 00:28:41.759 --> 00:28:45.960 brings us to in the our episode. The High Ed Marketer podcast is sponsored 460 00:28:45.000 --> 00:28:51.599 by Kaba solutions and education marking in branding agency and by Think, patented a 461 00:28:51.680 --> 00:28:59.240 Marketing Execution Company specializing in personalization and customization, a student search and outreach programs. 462 00:28:59.279 --> 00:29:03.279 On behalf of my cohost Bart Taylor, I'm troy singer. Thank you 463 00:29:03.319 --> 00:29:08.279 for joining us. You've been listening to the Higher Ed Marketer. To ensure 464 00:29:08.319 --> 00:29:12.200 that you never miss an episode, subscribe to the show in your favorite podcast 465 00:29:12.200 --> 00:29:17.559 player. If you're listening with apple PODCASTS, we'd love for you to leave 466 00:29:17.559 --> 00:29:21.079 a quick rating of the show. Simply tap the number of stars you think 467 00:29:21.119 --> 00:29:22.680 the podcast deserves. Until next time,