Transcript
WEBVTT
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You are listening to the Higher Ed
Marketer, a podcast geared towards marketing professionals
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in higher education. This show will
tackle all sorts of questions related to student
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recruitment, don't a relations, marketing
trends, new technologies and so much more.
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If you are looking for conversations centered
around where the industry is going,
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this podcast is for you. Let's
get into the show. Welcome to the
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height of marketer podcast. I'm choice
singer and, as always, I'm here
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with my cohost Bart Keeler. Today, during the podcast we're going to have
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a conversation with Adam Metcalf. He's
a cofounder of an APP called Zemi.
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In the conversation we're having with him
is how to tap into and take advantage
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of Gen z's communal conversations in Bart. I think this is an excellent conversation.
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What do we have to look forward
to today? You know, I
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really like this conversation. Adam is
very articulate and I he's got such a
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pulse on what's going on with Gen
z. You know just a couple things.
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Zeemi is ranked in the top twenty
five of all social apps down the
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downloads of both Google and apple and
so think about that. I mean you
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think about instagram and facebook and Linkedin
and all you start name and off the
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top APPS that we all use,
and to know that Zemi is in the
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top twenty five and to also know
that Zemi is only used for generation Z
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students looking and talking about colleges and
so as High Ed marketers we often talk
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about go to the watering holes where
your students are, but I'm telling you,
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this is where the watering hole is. And so I think Adam does
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a great job of just kind of
talking about Zee me, what it is
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and what it's not, what how
it is evolved over time and how how
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even the way that we engage through
social with a generation Z needs to evolve
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as well. So great episode it
is, and although we usually try to
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be product or agnostic to any companies, it's just natural, as we talk
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about the benefit of what this APP
does, that we talk about Zee me
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throughout the conversation. Right, okay, very good. Here's our conversation with
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Adam Metcalf. Today it's my honor
to welcome Adam Metcalf, confounder and chief
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evangelist of Zemi, to the High
Ed Marketer podcast. Thank you, for
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joining us, Adam. Yeah,
Hey, thank you, troy, thank
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you, bar super excited to be
on highered marketer. You guys put out
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such fantastic content and have some of
the best insight and knowledge in the space,
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so it's an honor to be here. We'd say thank you very much
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and we really are honored have you
so we can talk about how to tap
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into and take advantage of genes.
He's communal conversations. Before we get into
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it, though, if you can
tell us a little bit about yourself,
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about Zee me, and maybe we
can begin the conversation of how Zeemi plays
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a role in that space. Yeah, sure, absolutely so. We started
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Zee me about eight years ago.
In the vision at the time I was
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a former high school teach or the
vision at the time was really how do
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we help students just bring their story
to life in the college application? And
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so they were adding videos and photos
and really trying to highlight more about who
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they were and get outside of you
know, traditional metrics like summittive exams,
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like the sat and so, as
an educator I was passionate about that.
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Will. We discovered is that a
lot of students didn't actually want to do
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that. It was sample mental and
the application. It took extra work and
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it really didn't provide a great deal
of benefit to colleges other than it just
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allowed them to be a little more
holistic in the application process. But what
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we did discover through that journey of
the first four years is that students were
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really, really interested and connecting with
each other on Zeemi and they wanted to
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know who else is looking at this
school right not not only like who applied
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and who got admitted, but who
else is actually considering this school. And
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so about four years ago we really
dove headlong into creating communities for our college
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partners where their students could get to
know each other at the top of the
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funnel. And so that's a quick, you know, eight years synopsis in
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a few sentences there for you.
That's really cool, Adam, and I
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think that it goes back to the
whole notion. I hear so many people
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talk about this that it's all about
relationships, and I think sometimes in Higher
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Ed we forget that it's not about
the relationships. It is about the relationships
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between students and the school. But
there's a whole lot more relationships to play
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into the decision process and I'm sure
that's what you guys are finding. Yep,
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yeah, that's that's one harms.
That correct party. So tell me
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a little bit about how you know
when you start doing that. I mean
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how does that work in the in
the traditional funnel? I mean certainly you
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know you've got these schools and there's
this there's this community that's happening, that's
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talking about, you know, Xyz
University and and how are the schools kind
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of, you know, being a
part of that? You know, and
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what's that do for their brand?
Yeah, that's a really good question.
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So, you know, just speaking
to some of the marketers that listen to
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this podcast, I think traditionally in
marketing, right, what we've we try
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to achieve as we try to get
to the bottom of that marketing funnel and
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get our advocates as our voice,
and that's obviously critical, right for any
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brand. What we found in Higher
Ed is that oftentimes colleges, every college,
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is relying on current students. Is
that voice for Advocacy? It's an
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important voice, right. Nobody debates
that. That's not a good voice.
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It's a good voice, right.
It's an important one to leverage. What
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we found is that you have a
lot of these emissions teams. They've done
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such amazing work getting advocates at the
top of the funnel. Right. So
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you have students that are applying to
your school. It's our dream school,
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right, they can't wait to get
there. A lot of those schools they
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wait to give that student a megaphone
when they're actually a student on campus.
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And what we discovered a Zemia is
don't wait until they're on campus. Given
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the megaphone now, right, invite
them into this communal experience with other students
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and allow them as perspective students.
So start talking about the brand and how
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excited they are to come and all, I went for this campus visit and
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it was unbelievable. And Man,
I went for this preview day and I
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absolutely loved it. And you all
visit this restaurant. And so you start
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to leverage this voice and it just
gives you a step functioning on interaction engagement
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that's happening among your perspective students,
a lot of whom haven't even applied yet,
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right, and so you're really just
happen into that Voice of advocacy with
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peer to peer connection. So one
thing that I did want to correct you
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know, I think that, you
know, we as a company really want
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to correct in this space is this
idea of peer to peer. So what's
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happened in Higher Ed is we've gotten
really loose with that terminology. Right.
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So we say peered here and we
may be referring to a junior in college
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speaking to a senior in high school, right, and I have a teenage
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aunt to myself. There is no
teen in high school that considers themselves a
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peer with a student in college.
It's two different phases of life, right.
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So when we talk about peer to
peer at Zemi we're talking about a
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high school senior to a high school
senior. That's a voice they're listening to
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a lot. When we talk about
junior to junior in high school, that's
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peer to peer. So for us
we're just trying to redefine what's peer to
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peer. Redefine, you know,
what is that advocacy voice that we can
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really tap into and then do it
in a communal way. And I know
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that's something we're going to talk about
here in a second. But yeah,
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that's great and I think that I
just want to clarify something too, because
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a lot of schools might be listening
to this marketers and they're like, Oh,
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yeah, we've been doing this since, you know, two thousand and
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ten when we have our facebook groups, and you know, when they get
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accepted, you know, they get
put into the class of two thousand and
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twenty five and all that kind of
stuff. But this is different. I
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mean this is this is people that
are talking to each other that some may
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have applied, some maybe haven't.
So you know, just kind of clarify
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that for us. Yeah. Yeah, so a good point, Bart and
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a few things there. So first
and foremost facebook, right. So the
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challenge with facebook is only three percent
of Gen z identifies facebook as their platform
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a choice today. So a lot
of students they don't even have facebook until
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a college asked them to get the
admitted student community to join the midded student
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community. Then they create a facebook
account. And then what do they do?
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We all know this. They immediately
bounce right like okay, I'm going
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to snap chat, I'm going to
Instagram, I'm going to discord, whatever
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it may be. They immediately bounced
because lit literally grammar and graph around their
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great time on great ground. So
there's no longer the privacy aspect to that
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there's no exclusivities and you know,
and so all of that is missing from
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facebook. And so I think that, you know, where a lot of
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schools have come over to Zeemi is
like. You know, they saw this.
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They saw a precipitous decline in adoption
on facebook, precipitous decline and engagement.
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So the second piece of that is
obviously facebook is not a good play
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anymore. But second to that is
you don't have to wait till they're admitted.
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If you're waiting to their admitted,
you waited too long. Gen Z
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is so communal. They do everything
together. They watch Netflix together, they
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play multiplayer video games together. They
absolutely, one hundred percent want to connect
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at the top of your funnel together. Right. They'll start connecting as juniors,
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they'll start connecting as seniors and they'll
make friends on Zemi and average eight
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communities where they're chatting and talking with
students from all these different schools, a
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lot of schools they haven't even applied
to yet, right, and so they're
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getting a taste of this school through
the Lens of perspective students that are looking
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at that school. And so if
you're missing out on connecting those students,
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I mean you're leaving months, if
not years, on the table of potential
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potential connection points around your brand,
and so it's really super critical right for
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colleges to move it up the funnel
and allow those connections to take place much
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earlier on. That's great. So
help me understand. How are these students
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finding one another? Are they finding
one another with the help of the school,
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or are they know? Are they
downloading Zeem me on their own?
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Does a school say hey, get
on see me. How does this work?
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Yeah, great question, Troy.
So, number one, Zee me,
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by God's grace, has become a
top one hundred social APP across the
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country. So we're often ranked as
top one hundred most downloaded social APP the
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United States. We recently just hit
top twenty five. We were number twenty
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one most downloaded social APP in the
world, and so that's on, you
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know, same scale with snapchat and
other APPs of that caliber, and so
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that's been a great source of organic
downloads for Zeemi. Number two is going
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to be students are sharing this with
one another, right, so students are
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telling each other all you got jump
on Zeemi. Like you can meet other
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students that are looking at the same
schools you can find roommates, you can
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do, you know, live events, all these various things that go on
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within the APP. And number three, the colleges and Zeemi or working together
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to invite their students in. Right. So we want their prospective students to
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know, yes, there's a community
right for this school and we want you
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to jump on that school and connect. And I know you know Biola Bart
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you had mentioned before. Right.
So biola is going to send out invitations
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to students and letting them know,
hey, we have a community on Zemi,
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right, and Zeemi will also come
alongside the college and getting sms out
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to the students invite them into that
community so they can meet together. But
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the school doesn't have to be affiliated
with Zeemi for these conversations to go on.
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Correct. Yeah, so one of
the things there, troy, we
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found is that you have to have
an open community, right. So if
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you have a close community where it's
a school just inviting a student to a
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specific APP or to a specific community
that you can only join if you're looking
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at that school, the problem is
the students won't join because they're looking at,
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you know, eight or more colleges
before they even apply, and so
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you're not going to join like a
specific APP for that. So on Zemi
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it's open. You can follow any
school that you want. If the school's
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partnered, we make it very clear
in the APP that this is official partners
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Zemi. If not, we have
so many students now, we have over
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a million students now. We don't
want to block those students from them.
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Will connect and chat and engage with
one another, and so they can chat
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and engage around any college that they
want. If the school partners right,
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then we're turning on that community for
them. They're getting their current students in
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there with video that's dropping into the
feed. There's all sorts of different chat
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groups that you can open up and
customize. Their running live events in there.
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You can put all your class schedule, your classes in there and students
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can match on their classes. Students
get their roommates and we're also providing those
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schools, you know, predictive deposit
scores as well, based on social engagement.
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Right. So that's where a lot
of these schools finds immense value and
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Zeemi not just the connections that are
taking place, but being will get a
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sense of the social aspect that's happening
here. Right, not just traditional metrics.
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So they came from this zip code, so they have a likelihood of
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depositing based on this metric, but
they're actually engaged with other students. They're
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making these connections, right, and
so that's a big piece of what we
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do as well. That's great and
and you know, we kind of mentioned
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earlier. You know, what's unique
about generation Z and you talked about three
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percent kind of use facebook as their
choice, which doesn't surprise me. I
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think that's really, really good to
say, and I think also you talked
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a little bit about the communal nature
of it and and I think that we're
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seeing that in the in the research. And you know, I've got I've
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got four generations. He's in my
home right now and stale. I've seen
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that myself. Don't be and so
yeah, but but tell me a little
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bit more about you know, let's
let's kind of unpack that a little bit,
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because I think that sometimes, as
High Ed marketers were still kind of
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relying on the same siload enrollment practice
as whether they're emails from the CRM's,
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the texting, the mailers, school
visits. Tell us about how this fits
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into all that. You know what
somebody might say, is the traditional,
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you know, comflow. Yeah,
and I love your word of that,
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that terminology siload that you use Bart, so what that is. And I
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think that this is where that paradigm
shift is happening. Right. It's so,
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so important. Traditionally and Higher Ed. What have we done right,
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because the technology ton't necessarily exist to
connect students before. At the top of
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the funnel. What we've done is
we get great comflows going out of the
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CRN. Right, we have post
going on social media and, you know,
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a lot of schools got into text
message you over the last three to
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four years. Lots of various things
that we're doing. Might be sending,
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you know, a color to the
house, right, just various touch points
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that we're doing in the marketing to
get in front of students. All really
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good things, right. I mean
I don't think anybody's coming and saying,
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Oh, don't do any of that. Right. There's obviously a lot of
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value that they can driven from that. The challenge with Gen Z is they're
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so communal right. So if your
approach to Zent Gen z is the same
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as it was to millennials, it's
the same as it was, you know,
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the previous generations. You're going to
have a problem because what happened is
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Gen z began to experience everything together. Right. So, like I said
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before, if you're watching Netflix,
you're oftentimes watching it together. You're not
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even in the same house, right. You're literally binge watching shows with your
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friends together. You're playing multiplayer video
games together, you're doing all of these
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things virtually together. But in admissions, we've kept it the same. Right,
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it's been actually, we're just going
to do this between the school and
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the student. The student has no
idea who else is in this funnel,
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at the top of the funnel as
a prospect right, or even as an
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applicant. They don't know. Unless
they have a friend like they literally don't
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know who else is in this experience. They understand. Yeah, when I
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get this email from a school,
right, other students are getting this email,
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but you haven't connected the pieces for
them to where you actually drop them
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into a community where they experience together. Why is that for it? So
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not only just Gen z expect that, right, and you're not delivering that
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if you don't have a community at
the top of the funnel. But to
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you're actually driving up the amount of
engagement interaction that you get. So,
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say Kara is interested in Elon University
right when she was interested in Elon before
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are. What Elon used to do
before Zemi is they were sending her,
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you know, an email from the
crm. They're sending your text message.
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Kara was experience in that and a
psiload fashion. What you loan then did
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is they created a community where they
invited in Kara, they invited in everybody
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else, and now they post something
in Zemi and say hey, everybody,
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just wanted to let you know we
have a preview day coming up. That
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generates all this conversation. The previously
was not generated in your piload calm amongst
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all the perspective students. Oh,
you guys have to check out this preview.
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This is going to be incredible.
More so than that, now Kara
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gets up at seven am and she
says hey, how's everybody's Day going?
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Right? We see that in Zmi
all the time. You've created an organic
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space for students to connect and engage
that you're literally not doing anything. You
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don't have to do it. You
don't have to come up with what's the
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next event we have to hold?
How do I what's the next com we
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have to send to them. They
are literally driving conversation organically seven right.
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So, I mean some of these
students is literally chatting at three Am and
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you're like what are you doing up
and they're just talking. Today they're they're
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sitting in their classrooms and they're texting
each other on see me right and like
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in the class and it's happening all
day long. And all of our college
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partners, we have a hundred,
forty college partners today in universities. They'll
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tell you this. They see this
in the APP. They're like, oh
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my goodness, I cannot believe you
know, the last week we had twentyzero
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messages sent, you know, in
a seven day period among students. But
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for Zemi, you just couldn't create
that, right. There's no way to
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create that. You had to wait
until students were admitted connect them on facebook.
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But again, the challenge there is
that that adoption as fallen off significantly
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on facebook. You're not getting at
the top of the funnel, and so
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that's the difference between Pilod enrollment practice
and what we now call communal or collective
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enrollment. Okay, well, let
me just clarify this because I mean,
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as you're talking through this, I'm
sure a lot of people are like,
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oh, that sounds really fascinating.
I wanted to point out because I think
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this this is this is happening every
school. Your network contains all the schools
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and I'm guessing North America if it's
just in there, and so students can
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join those networks to talk about that. Yes, but you've got a hundred
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forty colleges that you're partnering with.
So if I'm a highered marketer, let's
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say I'm a vice president of enrollment, I'm listening to this show and I'm
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like, okay, so you're telling
me that I have maybe five hundred and
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ten thirty a hundred students on there
talking about my school, but I'm not
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there and I don't know what they're
saying and I don't know what what's going
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on. Yeah, yeah, no, it's a great question and yes,
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that's correct. So we have one
two hundred active college communities. So we
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have a hundred three college partners.
We have one hundred active college communities.
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That means they're students that are following
and chatting up with one another, making
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friends at over one hundred schools today
on Zee me. And so you know,
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interestingly enough, right, like when
instagram came popular or snap became popular,
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colleges rush there. And that what
a lot of schools will find is
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next to have more students on Zemi
following them than they do on Instagram,
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right, that they do on snapchat. Why is that? Well, Juan,
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it's very organic. has become very
popular. But why is it valuable
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to them? Is the only reason
you're on Zee me is to connect with
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other students they're interested in that school. You don't go to snapchat because,
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oh, I really want to meet
students that are applying at this particular college.
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I mean, there's no way to
even know that, right. You
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don't do that on instagram. I
don't put instagram. They have those accounts
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for different purposes. Often Times that's
because of existing network. Right. Zeemi
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is about future friend network. I'm
going to zee me to discover who my
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friends are going to be. Right. Eighty nine percent of students today Gen
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z expects to have made good friends
before they even get to campus. They
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expect that made good friends before they
even get to campus. Right. I
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mean when we got into school,
guys, it's like, look, I'll
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make my friends when I show up
and I get in the dorm and I
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figure out who my roommate is right, like right, wow, eighty nine
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percent expect to make good friends before
they get to campus. So as a
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marketer, as a VP of enrollment, you have to be in the business
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of helping these students make friends.
That's really important. Yeah, well,
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that's that's great and I'm you know, I've played around a little with the
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APP a little bit and I even
see that some of the the personalization that's
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so important to gen Z so everybody
has the profile, they can upload their
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profile photo. There's all kinds of
things involved with that. So I really
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like what I'm hearing on that.
So I think that's that's pretty, pretty
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good stuff. Yeah, thanks,
bar and that's a piece that's been so
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popular at Zemi, to be honest
with you, is the the profile is
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so robust. Right, students are
able to add in their fun facts,
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they're able to add in all their
interests and passions, and that's one of
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the things that's so valuable is z
about Zeemi. I'm not coming on to
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Zemi to watch a feed of somebody's
instagram feed. You know, they got
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to the beach and they want to
show off. You know that instagram highlight.
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Real I'm going to zee me because
I'm literally just trying to make friends.
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I'm I'm entering and Hey, I'm
into backpacking, I'm into camping,
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I'm into whatever it may be,
model United Nations, and I'm matching with
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those students based on those interests,
in the passions and making real friendships.
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Very cool. To help idementify why
students are organically attracted to Zeemi, could
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you kind of explain to people how
Zemi is different than some of the other
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social media platforms, and then also
if you could describe the concentration on mental
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health? Yeah, yeah, thank
you so much for that question, Troy.
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So, first and foremost, sixty
four percent of GEN Z is how
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to take a break from social media
because of mental health. Sixty seven percent
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of all college students have reported feeling
very lonely over the last twelve months.
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Along right, so we have a
pandemic of mental health in the United States,
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one that you'll find Gen z very
you know, anxiety, isolation,
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depression, we all know this,
right. We've seen rising rates of this.
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Obviously the COVID pandemic has, you
know, exacerbated that, but it
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existed before that and it's existing after
it, right, so or during it
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as well. And so I think
that it's absolutely critical that we come up
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with new paradigms in social to help
students have healthy mental habits. Right.
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So the focus on Zene me is
less about what we call performance culture.
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Right. So, instagram, snapchat, you know, Tick Tock, like
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a tick tock. If you're funny
and you're Hilarious, you're going to be
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popular, right. Often Times on
Instagram, if you can show this amazing
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life, right, and you're fit
and you look good like you're going to
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be popular, right. And so
there's this performance culture that we have and
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it has a psychological impact on our
youth and on ourselves, right, has
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an input, psychological and pict on
everybody. So one of our focuses that
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Zeemi is really how do we combat
isolation, depression, anxiety? We understand
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we're not the solve all for you
know, anxiety, depression and you know
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stress about students. But what part
can we play and helping to alleviate that?
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And so for us it's not about
the highlight real right, it's not,
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hey, add in all those photos
and get your followers. It's about
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look come into the APP. All
we want you to do is make friends.
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We want you to make friends,
we want those to turn into irl.
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We want that to be in real
life relationships as you transition to campus
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and you actually meet for the first
time in person. And so what does
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that look like? So when I
come into Zee me, right, it's
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not about, Oh, here are
my photos and everybody, you know,
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look at me and I hope you
follow me. It's I'm entering in my
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interests, in my passions, and
then Zini is letting you know, hey,
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we found a new friend for you
today, right. They're also looking
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at the same school, Right.
So you're getting that push notification on your
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phone and so you're able to match
that student and you're able to discover those
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friendships, and so that's just been
really important. You'll see this happen on
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Zimi all the time. It happens
in the group chats, right, whereas
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you're just saying, oh my goodness, I did not know that everybody's so
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cool. That is appoint to the
school. I've made more friends here on
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Zeemi, you know, than I
have in the last seventeen years of my
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life. I mean you'll see comments
like this right and it's again, it's
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just it's so organic and it's just
so driven by look, let's match people
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based on the fact that they're human
beings and they share similar passions and interest
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that's really, really cool and I
love the fact that you're sensitive to that
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mental health issue and I love the
fact that it's not a performance based type
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of thing. You know, I
see so many students getting stuck in that
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with with instagram and and other social
networks where it's all more about you know,
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how do I how do I pose? How do I do that?
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But to me, you know,
your whole irl that in real life type
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of thing. It seems like this
is a much more of a texting type
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of place that they that they're used
to doing with other friends, but this
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is a chance for them to make
new friends. So that's that's really cool.
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Thanks, Adam. Yep, yeah, thanks bar. That's correct.
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As we wind up the show,
we always ask this question of our guest.
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Adam, if you could give us
a takeaway or an idea that a
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marketer that's listening to this episode could
implement right away or maybe even provoke thought
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of how they could benefit from it
in the near future. Yeah, that's
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a great question, Troy. So, June twenty nine, two thousand and
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seven, it was a day that
forever change our society, right. That
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was the first day that the IPHONE
was released. That day on, everything
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is changed. If our practice is
a marketing if our practices and emissions have
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not been revolutionized since two thousand and
seven, then we have significant problems,
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right, and we're going to encounter
more and more problems. So, first
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and foremost, you have to have
to have to hits students in their phone,
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right. Every student has phone today. There's literally spending hours upon hours
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on their phone and marketers clearly know
this. Right. This is not new.
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But you need to be able to
capture that in such a way that
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allows those students to connect, right. So I think that and that technology
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needs to be built native mobile and
I think that's one of the things that
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I see in this space a lot
is, you know, there's things that
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happen where a company creates a website
and they do what's called an APP rapper
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right in an APP rapper is actually
just taken the site itself, wrapping it
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to an APP. It means you
don't actually have ISOS engineers, you don't
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have android engineers, so you're not
really creating a native mobile experience that students
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one hundred percent expect and they will
know the difference, right, they will
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absolutely know the difference and they will
roast you. Right. So you have
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to be really careful. You know, Gen Z, you have to bring
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high quality and you have to partner
with teams. I think that are just
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delivering the best to Gen z.
The second piece to that that I think,
402
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is the paradigm shift here, is
collective enrollment. All right, so
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really getting your mind around this communal, collective paradigm. and Are we presently
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in a PSILO comflow? Right?
Are My perspective, students connected within one
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another. If they're not connected with
one another, you have to change that.
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00:25:34.880 --> 00:25:38.640
You really have to change that.
Gen Z absolutely desires that, they're
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demanding that and you need to create
a paradigm in which they can connect at
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the top of the funnel. And
so I would encourage any marketer, any
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VP of missions, anyone that's working
in emissions at all or at a college
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and marketing. How do we create
that experience? It's collective, right,
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and how do we move into that
direction. So that would be, you
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know, my advice. They're from
a marketing side. Powerful advice. Thank
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you very much for that, Adam. For those who would like to contact
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you for more information about the subject
today, what would be the best way
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for them to reach you? Yeah, just email me, Adam at zemcom.
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Feel free to go to zemicom.
That's our student facing site, so
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you can see what we hold out
there to students. On the APP store
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right we have seven thousand plus five
star ratings now by students and so the
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00:26:25.119 --> 00:26:26.799
APP is super highly rated. You
can check it out on the APP store
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or go to colleges at zemcom,
which is specifically for colleges, and you
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00:26:30.839 --> 00:26:34.319
can learn what that partnership looks like. So would love to chat with anybody's
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interested. Thank you, Adam.
It's been a wonderful conversation today. Yeah,
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00:26:38.720 --> 00:26:41.079
thank you so much, Troy.
Thank you, bar just love all
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the work that you to do and, you know, humbled and honored to
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be considered for the PODCAST. So
thank you so much. Thanks. Thanks
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00:26:48.160 --> 00:26:52.559
for that, Adam Bart. Do
you have any last thoughts? Yeah,
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00:26:52.599 --> 00:26:55.160
I just wanted to just point out
a couple things. I mean, I
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00:26:55.160 --> 00:26:57.200
think that this is, you know, a lot of times we talked about
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00:26:57.200 --> 00:27:00.839
I've had people ask me, you
know, how do you know where the
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ball is going to bounce? You
know, we talked with John drebs from
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00:27:03.680 --> 00:27:07.640
Loyola a few few episodes ago about, you know, planning for the next
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00:27:07.640 --> 00:27:11.240
big thing and what those things are. I think what people need to understand
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is that there's a ball bouncing over
there and Adam just told you where the
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00:27:14.759 --> 00:27:18.319
balls bouncing. And so, you
know, I while we were on the
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on the conversation here, I downloaded
Zeemi and I was looking at some of
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00:27:22.279 --> 00:27:25.960
the other schools that I'm working with
right now and that I know are challenged
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00:27:26.079 --> 00:27:27.839
right now and in some of the
in the way that they are, you
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00:27:27.839 --> 00:27:30.759
know, doing enrollment right now,
and I looked him up and I'm like,
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00:27:30.799 --> 00:27:34.200
I know that they're not a Zemi
client because I work with them,
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but I but I notice. I'm
like, okay, we've got a couple
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00:27:37.359 --> 00:27:41.079
hundred students in here that are talking
about the school and I'm like, I
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00:27:41.079 --> 00:27:45.359
don't think they know that. And
so that's where I think that a lot
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00:27:45.400 --> 00:27:48.119
of you are here listening to this. You might do the same thing.
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00:27:48.160 --> 00:27:49.880
You might just download the APP just
to kind of, you know, pull
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00:27:49.960 --> 00:27:55.200
up your fault, follow your college
and and see how many people are talking
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00:27:55.240 --> 00:27:57.359
about it and you're like wow,
I need to be a part of this,
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00:27:57.759 --> 00:28:02.279
and so I think that that's something, you know, we try to
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00:28:02.279 --> 00:28:04.720
real carefully not to, you know, promote different businesses and things like that.
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00:28:04.799 --> 00:28:08.279
This is a tritty, much a
agnostic type of podcast, but I
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00:28:08.279 --> 00:28:11.759
do think that there's a lot of
really important things going on here, that
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00:28:11.799 --> 00:28:15.480
there's there's a community. Give Zemi's
in the top twenty five of all social
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00:28:15.519 --> 00:28:19.920
APPs being downloaded by generation Z your
perspective, traditional Undergrad students. You need
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00:28:19.960 --> 00:28:25.279
to know that. I'll constantly talk
to student talk to schools about be at
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00:28:25.319 --> 00:28:29.000
the watering holes where your students are. Well, there's a huge watering hole
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00:28:29.119 --> 00:28:30.440
right here and you need to kind
of figure out if this is where you
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00:28:30.480 --> 00:28:34.160
need to be. So that's that's
I can get excited about that, but
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00:28:34.200 --> 00:28:37.039
that's that's some thoughts, Troy.
Yeah, so good Bart. Yeah,
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00:28:37.039 --> 00:28:41.680
thanks for share enough. Yes,
Bart, thank you very much. That
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00:28:41.759 --> 00:28:45.960
brings us to in the our episode. The High Ed Marketer podcast is sponsored
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00:28:45.000 --> 00:28:51.599
by Kaba solutions and education marking in
branding agency and by Think, patented a
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00:28:51.680 --> 00:28:59.240
Marketing Execution Company specializing in personalization and
customization, a student search and outreach programs.
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00:28:59.279 --> 00:29:03.279
On behalf of my cohost Bart Taylor, I'm troy singer. Thank you
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00:29:03.319 --> 00:29:08.279
for joining us. You've been listening
to the Higher Ed Marketer. To ensure
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00:29:08.319 --> 00:29:12.200
that you never miss an episode,
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00:29:12.200 --> 00:29:17.559
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