Name, Email, and Entry: Building Trust in the Admissions Process
Many college and university admissions offices are so focused on farming applications that they forget that students want to feel a connection with their school.
As Liz Rainwater (https://www.linkedin.com/in/lizrainwater/), Director of Admission Marke...
Many college and university admissions offices are so focused on farming applications that they forget that students want to feel a connection with their school.
As Liz Rainwater, Director of Admission Marketing and Communication at TCU, reminds us, trust is the foundation for every relationship. That’s why the folks at TCU prioritize giving over taking when they start a dialogue with prospective students and their parents.
Liz tells us why building a two-way connection early in the admissions process is so important and how they’re getting parents actively involved in their children’s futures.
Join us as we discuss:
- Laying the foundation for lifelong relationships with students (1:24)
- Why any CRM can handle batch personalized comm flows (15:27)
- Leveraging early connections in the transfer funnel (27:39)
Check out these resources we mentioned during the podcast:
- TCU
To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website or search for The Higher Ed Marketer in your favorite podcast player.
The Higher Ed Marketer podcast is brought to you by Caylor Solutions, an Education Marketing, and Branding Agency.
Listen On
Featured Episodes
These are some of our most popular episodes.