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The Higher Ed Marketer

The Higher Ed Marketer is centered around marketing professionals in the field of higher education. If you’re looking for real, practical advice on how to level up your marketing game, this is the show for you.

Each episode features conversations with some of the best and brightest marketing minds in higher education, discussing the future of marketing, new technologies, and so much more.

Recent Episodes

May 24, 2022

Being Competitive With Bold Marketing

A small liberal arts college education comes with many benefits, but most also come with an expensive price tag. Does it have to …

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May 17, 2022

Fluid Communications Build Better Relationships

Since the beginning of the COVID-19 pandemic, international student applications have more than tripled, but the way to market to…

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May 10, 2022

The Steep Cost of Disregarding Transparency in Tuition

We talk with a lot of guests about college admissions from the higher ed perspective, but what can we learn from having the conve…

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May 3, 2022

Supporting Individual Success Through Community

Student retention and graduation rates are common concerns in higher education. How do we improve the experiences of students, th…

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April 26, 2022

Diversify Classrooms Through Authentic Messaging

Finding your perfect prospective student will increase your enrollment numbers. How do you find your perfect student? In this epi…

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April 19, 2022

One-of-a-Kind: Marketing the Uniqueness of Your School

What sets your school apart from others? It’s a useful thing to know. You can devise a powerful marketing strategy if you embrace…

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About the Hosts

Bart Caylor Profile Photo

Bart Caylor

President & Founder

As a first generation college-student, Caylor has developed a passion for education with first-hand experience of how it can change the course of lives.

Bart has worked with global brands such as AT&T, IAMs Pet Food, Motorola, RCA, Schlage, Roche, and GE. With nearly 35 years in design and marketing, he has spent almost 30 years in web design and digital marketing, and 25 years working with education clients.

Bart graduated magna cum laude from Anderson University where he has served as Alumni Council president and most recently served on the board for the $125 Million capital campaign cabinet.

He lives in Fishers, Indiana with his wife and four children and continues to stay ahead of the curve for the future of marketing to consult and deliver solutions in both print and digital for his clients.

His goal is to partner with his clients to provide them expertise and solutions facing the challenges of the ever-changing marketing and communication landscape.

Troy Singer Profile Photo

Troy Singer

Senior Account Executive, Higher Education Specialist

As a Higher Education Specialist, my focus is to gain a clear understanding of your current outreach landscape, both the wins and challenges. From there we can together determine if our unique and proven solutions can enhance your enrollment programs or alumni engagement. We’ll help you grow your number or get you to your desired goals faster in a cost-effective way.

Now with the power of Think Patented, I can enhance my clients current outreach methods by adding automated follow-up or lead nurturing services including sending emails/direct mail/SMS messages, social media, etc. to segmented audience based on predefined rules and time intervals.

Deliver memorable and relevant promotional items that increase brand awareness for marketers, motivate and reward employees, and level-up loyalty programs.

Troy lives in Dayton, Ohio, and enjoys spending time with friends and family and cheering on his Cincinnati Bengals.