The Higher Ed Marketer
The Higher Ed Marketer is centered around marketing professionals in the field of higher education. If you’re looking for real, practical advice on how to level up your marketing game, this is the show for you.
Each episode features conversations with some of the best and brightest marketing minds in higher education, discussing the future of marketing, new technologies, and so much more.
Featured Episodes
These are some of our most popular episodes.
Recent Episodes
Diversity of Voice: Attracting Mission-Fit Students With CMS Delivera…
When evaluating a school’s content marketing system (CMS), it’s easy for higher ed marketers to get tunnel vision when defining their target audience. But as Kat Liendgens (https://www.linkedin.com/in/katliendgens/), CEO of Hannon Hill (https://www.han...
The 5 Steps of a Student Intake Optimization Strategy
So many small and mid-sized colleges and universities are caught up in trying to spread brand awareness that they’ve forgotten their core purpose — meeting the needs of prospective students. Philip Smith (https://www.linkedin.com/in/philippjsmith/), F...
Value + Urgency = Conversions: A Winning Formula for Your Enrollment …
Since 2017, the Pepperdine University - Graduate School of Education & Psychology (https://gsep.pepperdine.edu/) has nearly tripled its enrollment from about 1,500 students to over 4,000. So how did they do it? According to Luke Phillips (https://...
Seek the Unexpected: Surprising Students With Real Storytelling
Mission-fit storytelling is an essential piece of higher ed content marketing. That sounds straightforward on paper, but many schools struggle to attract students by meeting them where they are. Neal Foard (https://www.linkedin.com/in/neal-foard-372740...
Targeted Digital Advertising: Captivating a Small Audience Over a Lar…
Despite digital marketing’s evident impact on prospective students, social media managers are still some of the most undersupported members of many higher ed marketing teams. Any school administration should be able to clearly see Gen Z’s appetite for...
Your Students Will Tell You Everything: Power Your Innovation by List…
Community colleges are the front door of higher education for hundreds of thousands of students annually. They may be smaller than their 4-year counterparts, but schools like Butler Community College (https://www.butlercc.edu/) are leading the charge i...
About the Hosts
Troy Singer
Digital Marketing Specialist
As a Digital Marketing Specialist with a passion for Higher Ed, Troy loves gaining a clear understanding of the current outreach landscape of colleges and universities, both the wins and challenges. From there he works with them to together determine if his unique and proven digital solutions can enhance their enrollment programs or alumni engagement. Troy will help grow your number or get you to your desired goals faster in a cost-effective way.
Now with the power of Ring Digital, he enhances the current outreach methods schools use by adding cookie-free digital advertising which empowers them to be more accurate than ever and reaching their list or ideal audience with certainty.
Together, Troy and Ring Digital are obsessed with precision. Their digital marketing tools are the most targeted, most efficient, and most effective on the market today. Their digital video placement and display ad buying technology allows them to target your audience down to the household. Not zip code. Not block. Not range of IP address. Household. We use rifles, not shotguns. Scalpels, not cleavers.
Troy lives in Dayton, Ohio, and enjoys spending time with family and friends and cheering on his Cincinnati Bengals.
Bart Caylor
President & Founder
As a first generation college-student, Caylor has developed a passion for education with first-hand experience of how it can change the course of lives.
Bart has worked with global brands such as AT&T, IAMs Pet Food, Motorola, RCA, Schlage, Roche, and GE. With nearly 35 years in design and marketing, he has spent almost 30 years in web design and digital marketing, and 25 years working with education clients.
Bart graduated magna cum laude from Anderson University where he has served as Alumni Council president and most recently served on the board for the $125 Million capital campaign cabinet.
He lives in Fishers, Indiana with his wife and four children and continues to stay ahead of the curve for the future of marketing to consult and deliver solutions in both print and digital for his clients.
His goal is to partner with his clients to provide them expertise and solutions facing the challenges of the ever-changing marketing and communication landscape.
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