Drone shows are much more than pretty lights in the night sky. Through curated storyboarding and other audiosensory elements, these innovative spectacles can bring communities together by painting a larger story. After Joy Fulkerson (https://www.linke...
As a veteran of the newspaper business, Jaime Hunt (https://www.linkedin.com/in/jaimehunt/), Vice President for University Communications and CMO at Old Dominion University (https://www.odu.edu/), has seen firsthand how resisting change can destroy ind...
When evaluating a school’s content marketing system (CMS), it’s easy for higher ed marketers to get tunnel vision when defining their target audience. But as Kat Liendgens (https://www.linkedin.com/in/katliendgens/), CEO of Hannon Hill (https://www.han...
So many small and mid-sized colleges and universities are caught up in trying to spread brand awareness that they’ve forgotten their core purpose — meeting the needs of prospective students. Philip Smith (https://www.linkedin.com/in/philippjsmith/), F...
Since 2017, the Pepperdine University - Graduate School of Education & Psychology (https://gsep.pepperdine.edu/) has nearly tripled its enrollment from about 1,500 students to over 4,000. So how did they do it? According to Luke Phillips (https://...
Mission-fit storytelling is an essential piece of higher ed content marketing. That sounds straightforward on paper, but many schools struggle to attract students by meeting them where they are. Neal Foard (https://www.linkedin.com/in/neal-foard-372740...
Despite digital marketing’s evident impact on prospective students, social media managers are still some of the most undersupported members of many higher ed marketing teams. Any school administration should be able to clearly see Gen Z’s appetite for...
Community colleges are the front door of higher education for hundreds of thousands of students annually. They may be smaller than their 4-year counterparts, but schools like Butler Community College (https://www.butlercc.edu/) are leading the charge i...
Peer-to-peer marketing may be one of the most underutilized strategies for American colleges and universities today. Several studies show that current students are Gen Z’s most preferred source of information about prospective colleges and universiti...
As regenerative AI takes the marketing world by storm, enrollment marketing teams continue to look for ways to boost engagement with prospective students. David Tal (https://www.linkedin.com/in/davidtal/), Co-founder and CEO of Verse.io (https://verse...
Higher ed marketers often get so caught up in promotion that they take a backseat in developing the other core components of their school’s brand. But as Carrie Phillips (https://www.linkedin.com/in/carriehphillips/), Chief Communications and Marketing...
Enrollment marketing teams face new challenges every day as they work tirelessly to attract prospective students. Despite those obstacles, Teresa MacGregor (https://www.linkedin.com/in/teresa-macgregor-b6bb7a34/), VP of Enrollment Management at Jackson...
The compounding effects of the pandemic and the Great Resignation have left a lot of schools looking for answers. Design planning may be just the solution colleges and universities need to get a broad perspective of their marketing constraints in …
DEI — diversity, equity, and inclusion — is top-of-mind across marketing channels, not just higher education. That’s because as Gen Z starts to leave school and filter into the workforce, they’re leading the charge of reshaping our culture through a …
The proof is in the data pudding: higher education is racing towards a demographic enrollment cliff over the next few decades. Be it due to ethnic, lifestyle, or regional indicators, hundreds of colleges and universities could be facing a long-term …
Higher ed marketing teams often tout content as an asset, but does content that falls on deaf ears still make a sound? Without a consistent pipeline for their content, creators will suffer depreciating value in what is truly their most …
As higher ed marketing teams look towards an unpredictable future injected with AI technology, one question is now on everyone’s mind: what qualifies as quality written content? Ann Handley (https://www.linkedin.com/in/annhandley/), Chief Content Offi...
Higher ed marketers all know the struggle of reaching target audiences, but real audience-centric content is in the eye of the beholder. With so many digital mediums to choose from, how can schools know that their brand messaging is what …
We’re all still students of social media content creation, but some schools are bringing their A-game when generating content that speaks to Gen Z. Owen Knight (https://www.linkedin.com/in/owenyknight/), Director of Admission Engagement at Tulane Univ...
Alumni and students have so many incredible authentic stories to tell about their colleges and universities. But higher ed marketing teams can sometimes get in their own way by curating those stories till they’re just another batch of overly processed...
How much should colleges and universities lean on legacy branding? Advancement departments undoubtedly love promoting the “glory days” to their school alums, but should legacy be a major factor in your enrollment marketing strategy? In the late 197...
Short-form video content has exploded on social media platforms over the last few years. Colleges and universities are scrambling to take advantage of these content marketing goldmines, but some are still missing the mark. But as Rob Clark (https://ww...
Working in higher ed advancement can be discouraging when you hear the word “No” from potential donors. But by imprinting philanthropy on your student culture, you can encourage them to pay it forward to their future fellow alums the second …
Search engine marketing is top-of-mind for most higher ed marketers, but it’s still a drastically underutilized marketing mechanism. In fact, according to our guest, Faton Sopa (https://www.linkedin.com/in/fatonsopa/), co-founder and CEO of Manaferra...