Oct. 18, 2022

The Million Dollar Question: Our Aspirational Branding Follow-Up

The Million Dollar Question: Our Aspirational Branding Follow-Up

A few months ago, we spoke with Shauna Davis and Mary Laphen Pope from the Lumina Foundation. They provided an overview of their Million Dollar Community College Challenge and explained why assisting community colleges with branding and marketing is so important.

Shauna and Mary return for this follow-up episode along with Dr. Angel Reyna, President of Madera Community College - the proud winners of Lumina’s Million Dollar Community College Challenge.

Join us as we discuss:

- Madera Community College’s reaction to winning the challenge

- Lumina’s top-10 candidate selection process

- Madera’s immediate branding and marketing goals post-challenge

Check out these resources we mentioned during the podcast:

- Lumina Foundation Community College Challenge

- Lumina Foundation Grand Prize announcement

- Madera Community College watch party

- Madera Community College submission

- Contact Dr. Angel Reyna

To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website or search for The Higher Edge in your favorite podcast player.

The Higher Ed Marketer podcast is brought to you by Caylor Solutions, an Education Marketing, and Branding Agency.

    

 

Transcript
WEBVTT 1 00:00:02.879 --> 00:00:07.280 You're listening to the Higher Ed Marketer, a podcast geared towards marketing professionals in 2 00:00:07.360 --> 00:00:12.480 higher education. This show will tackle all sorts of questions related to student recruitment, 3 00:00:12.720 --> 00:00:16.359 donor relations, marketing trends, new technologies, and so much more. 4 00:00:17.079 --> 00:00:21.480 If you're looking for conversations centered around where the industry is going, this podcast 5 00:00:21.559 --> 00:00:29.600 is for you. Let's get into the show. Welcome to the Hired Marketer 6 00:00:29.679 --> 00:00:33.520 Podcast. I'm Bart Kaylor, your host. The Hired Marketer podcast is a 7 00:00:33.520 --> 00:00:37.439 place where we interview hired marketers that we admire for the benefit and hopefully the 8 00:00:37.439 --> 00:00:41.640 betterment of the entire higher ed community. Today we get a chance to revisit 9 00:00:41.679 --> 00:00:46.479 a conversation with Shauna Davis Mary Lapin Pope at the Lumina Foundation for Education And 10 00:00:46.479 --> 00:00:50.439 if you recall, we talked to them back in June on an episode about 11 00:00:50.479 --> 00:00:56.000 the million dollar Community College Challenge. It was a grant to help community colleges 12 00:00:56.039 --> 00:01:02.079 with their branding and they had a several hundred community colleges that applied. Ten 13 00:01:02.119 --> 00:01:04.120 were selected as finalists, and today we get to learn a little bit more 14 00:01:04.159 --> 00:01:10.519 about their winner, Madera College in California. And we've also got the President 15 00:01:10.680 --> 00:01:15.079 Dr Rainya on the podcast today, So great opportunity to hear about how community 16 00:01:15.120 --> 00:01:19.599 colleges are going to be leveraging this these grants from Lumina Foundation, and we 17 00:01:19.640 --> 00:01:23.959 talk a lot about how they're branding and how they're making a difference there at 18 00:01:23.959 --> 00:01:26.519 Madera, and it's not about, you know, a million dollars towards pay 19 00:01:26.519 --> 00:01:32.159 per click or towards billboards. They're really getting to the root of understanding who 20 00:01:32.159 --> 00:01:34.959 they are and making sure that the authenticity comes out in the way they communicate 21 00:01:36.000 --> 00:01:40.519 that. Let's go ahead and get started into our conversation. Okay, I 22 00:01:40.519 --> 00:01:42.840 just want to welcome everyone to the show today and I've got some great guests 23 00:01:42.840 --> 00:01:47.920 here at Great conversation with SHAWNA. Davis and Mary laugh and Pope from the 24 00:01:48.000 --> 00:01:52.840 Lumina Foundation. Back in June, we talked about aspirational branding, what makes 25 00:01:52.840 --> 00:01:56.480 your community college exceptional, and they had a chance to talk tell us a 26 00:01:56.519 --> 00:02:00.280 little bit about the million Dollar Community College Challenge. During that time, they 27 00:02:00.280 --> 00:02:04.920 were in the middle of that that competition with a lot of different community colleges 28 00:02:04.959 --> 00:02:07.360 from all around America, and today we actually get to talk about where that 29 00:02:07.560 --> 00:02:12.039 ended up, and so Shanna and Mary, it's great to have you back 30 00:02:12.039 --> 00:02:15.479 on the show. Thank you. We're excited to be here. Thank you. 31 00:02:15.599 --> 00:02:19.319 Great to be here. So Shanna, tell me about what's happened since 32 00:02:19.360 --> 00:02:23.080 the last time we were together back in June. Oh, we just made 33 00:02:23.080 --> 00:02:30.000 a little announcement about the college that won the one million dollar top Grant prize. 34 00:02:30.159 --> 00:02:31.840 So, um, we are so excited about that. And I have 35 00:02:31.919 --> 00:02:37.000 been smiling since the day we made the announcement, between smiling and crying and 36 00:02:37.080 --> 00:02:40.439 laughing, like this is so much fun and so needed, and we're so 37 00:02:40.479 --> 00:02:45.919 excited to be able to support Madera Community College. Great. Well, just 38 00:02:45.960 --> 00:02:49.439 remind us a little bit about what the what the grant, and what the 39 00:02:49.520 --> 00:02:52.439 challenge was all about. Mary, could you tell us about that. I 40 00:02:52.479 --> 00:02:57.000 would love to so this grant as we know that um, right now, 41 00:02:57.120 --> 00:03:00.400 community college is now more than ever they need a new way to to connect 42 00:03:00.439 --> 00:03:05.000 with their community. So with that in mind, we challenge community colleges across 43 00:03:05.039 --> 00:03:08.479 the country to tell us how they would use a million dollars to transform their 44 00:03:08.520 --> 00:03:13.879 brand building and marketing efforts to connect with today's students. So what I do 45 00:03:13.919 --> 00:03:16.520 want to make clear is what this wasn't is that this wasn't a million dollars 46 00:03:16.560 --> 00:03:22.680 to do a one time big advertising campaign or big kind of billboard campaign, 47 00:03:22.919 --> 00:03:25.159 which is important. But now what we're looking for here, we were looking 48 00:03:25.319 --> 00:03:29.759 to work with the school to think about how can they transform their brand building 49 00:03:29.759 --> 00:03:34.159 efforts to connect with their adult students in in a more of an evergreen way, 50 00:03:34.199 --> 00:03:37.639 in a way that UM will last them come into the future. Very 51 00:03:37.680 --> 00:03:39.439 good. Well, thank you for that reminder, and Dr Niel, welcome 52 00:03:39.479 --> 00:03:43.439 to the High Ed Marketer Podcast. It's good to have you. Dr Anna 53 00:03:43.560 --> 00:03:46.319 is the president of Madera Community College. So tell me a little bit about 54 00:03:46.319 --> 00:03:49.960 your college and tell me a little bit about what the reaction was on campus. 55 00:03:50.000 --> 00:03:52.719 I mean, you know, I'm sure that was. It was a 56 00:03:52.719 --> 00:03:55.319 pretty big deal. It was, And thanks Bart for having me UM here 57 00:03:55.360 --> 00:04:00.360 today. You know, our college and then a community college is the Central 58 00:04:00.439 --> 00:04:03.479 Valley where the newest community college in the state of California, where the hundred 59 00:04:03.520 --> 00:04:10.319 and sixteen our students are primarily identify as Hispanic Latino x UM. We're in 60 00:04:10.319 --> 00:04:15.240 a rural, migrant, farm worker community area. When we had the launch 61 00:04:15.319 --> 00:04:18.160 party or the viewing party, we had a lot of students and faculty and 62 00:04:18.160 --> 00:04:23.639 staff and attendance. They knew we were a finalist. It was such a 63 00:04:23.759 --> 00:04:27.959 great and I want to describe it as a beautiful moment that just coalesced, 64 00:04:28.040 --> 00:04:30.959 you know, brought us all together and in a sense of community that we 65 00:04:31.120 --> 00:04:34.439 kind of were working towards, and a sense of pride in the moment. 66 00:04:34.680 --> 00:04:40.199 And I think, you know, the video of that viewing party will will 67 00:04:40.279 --> 00:04:45.079 kind of show that, and there was a lot of kind of spontaneous positive 68 00:04:45.240 --> 00:04:47.839 energy that just brought people together. It was just it was such a great 69 00:04:47.879 --> 00:04:51.160 moment and a powerful video as well in terms of the one we submitted. 70 00:04:51.639 --> 00:04:56.959 And people are still excited about that our community as well, not just our 71 00:04:57.000 --> 00:05:00.480 internal community. That's so exciting. And I just to remin find everyone, 72 00:05:00.560 --> 00:05:01.800 if you look at the show notes, you'll be able to see both of 73 00:05:01.839 --> 00:05:05.120 those videos will have links to those, so that you can share in the 74 00:05:05.240 --> 00:05:09.240 excitement that their community did. And I just want to point out I think 75 00:05:09.240 --> 00:05:13.040 that's so critical, and I think sometimes when we talk about brand building and 76 00:05:13.040 --> 00:05:15.800 we talk about marketing, sometimes we get so focused on the external, which 77 00:05:15.839 --> 00:05:20.319 is important, and certainly this is something about building the external brand and understanding 78 00:05:20.360 --> 00:05:24.560 that, but many times it's just as important for the internal audience. So 79 00:05:24.600 --> 00:05:27.920 we've got to really understand who we are, how we can talk about it, 80 00:05:27.959 --> 00:05:30.519 and how we can share that. Is that what you're finding Dr Manian 81 00:05:30.519 --> 00:05:32.759 when you start to kind of as you're unpacking this for your team. You 82 00:05:32.800 --> 00:05:36.439 know, one of the things that I mentioned is shortly after the announcement was 83 00:05:36.480 --> 00:05:41.040 made, we were in an auditorium. I told our folks is if we 84 00:05:41.079 --> 00:05:44.800 continue to center the students in the community that we serve in the work we 85 00:05:44.879 --> 00:05:47.439 do, that more of these types of recognitions are going to come our way 86 00:05:47.839 --> 00:05:51.720 because it's who we are in the work we're trying to accomplish. And I 87 00:05:51.759 --> 00:05:56.560 think it validated a lot of this work for a lot of folks on our 88 00:05:56.600 --> 00:05:59.879 campus. We're hitting in the right direction. You know, when you center 89 00:06:00.000 --> 00:06:03.800 respecudents and the community, it's challenging work because you're trying to change the status 90 00:06:03.879 --> 00:06:08.120 quo, right, You're trying to fix something and it's not easy. Well, 91 00:06:08.120 --> 00:06:11.199 and I think that's one of the things that I've always been impressed with 92 00:06:11.199 --> 00:06:15.199 the Luminum Foundation and particularly with this challenge, is that really there's a specific 93 00:06:15.319 --> 00:06:19.839 need in this in this community. College area, I mean around that, 94 00:06:19.920 --> 00:06:25.399 especially when we're looking at post secondary higher education, sometimes they make the most 95 00:06:25.680 --> 00:06:30.240 impact with the least amount of resources. And so hats off to you Dr 96 00:06:30.319 --> 00:06:32.959 Mania and everyone there. So Shahna, you can tell me what was what 97 00:06:33.079 --> 00:06:36.920 stuck out about Mandera that that you guys were like, Okay, this this, 98 00:06:38.079 --> 00:06:41.600 these are the these are the winners. Yeah. So so just to 99 00:06:41.639 --> 00:06:45.680 bring your your listeners up to speed, we had hundreds of colleges that applied 100 00:06:45.720 --> 00:06:48.639 and then we from there, all of those colleges did an application, and 101 00:06:48.680 --> 00:06:53.600 then from there we came up with ten colleges that we felt did had the 102 00:06:53.600 --> 00:06:57.560 strongest applications and within that, when we say strong applications, not only the 103 00:06:57.600 --> 00:07:01.519 answering of the questions but also all they would use a million dollars to transform 104 00:07:01.680 --> 00:07:05.639 their colleges brand building efforts. And then from that top ten, uh, 105 00:07:05.680 --> 00:07:11.639 they went on to the second round in which they produced a two minute video. 106 00:07:12.120 --> 00:07:15.560 We did not give any college any any resources to do that. And 107 00:07:15.600 --> 00:07:19.199 the real charge there was can you convey with students as your audience. You're 108 00:07:19.240 --> 00:07:23.800 not speaking to Luminum Foundation, You're speaking to your community, right, can 109 00:07:23.839 --> 00:07:29.759 you convey your colleges promise to adult students. What Madera did exceptionally well was 110 00:07:29.800 --> 00:07:32.360 not only in the answering of the questions, but the I thought that their 111 00:07:32.439 --> 00:07:38.399 video really brought to life the spirit of what they were conveying in the application. 112 00:07:38.480 --> 00:07:42.480 They talked about having um, creating a visceral sense of belonging. They 113 00:07:42.480 --> 00:07:46.759 talked about pride in the community. They talked about their community and who attends 114 00:07:46.759 --> 00:07:49.480 their college and dr N has already mentioned that somewhat. And you know, 115 00:07:49.519 --> 00:07:56.120 they talked about this idea of you know, creating spaces and places generational transformation, 116 00:07:56.199 --> 00:08:00.680 and when you watch their video you see that just personified and it was 117 00:08:00.720 --> 00:08:03.399 really a great example I think for all of the reviewers as we were going 118 00:08:03.399 --> 00:08:07.639 through that it was a tough decision, but what they did was so it 119 00:08:07.720 --> 00:08:11.079 was so simple, but it was so powerful. And dr and I'm guessing 120 00:08:11.120 --> 00:08:15.439 that you didn't go out and hire a huge film crew to come in and 121 00:08:15.439 --> 00:08:18.879 do this. I'm sure it was a little bit more marketing on a shoestring 122 00:08:18.920 --> 00:08:22.839 budget. It was exactly that, but it kind of went to the whole 123 00:08:22.959 --> 00:08:26.680 reason why we do the work that we do. It was a student that 124 00:08:26.759 --> 00:08:31.960 filmed another student. And anytime you can center your students and they're leading this 125 00:08:33.039 --> 00:08:37.440 effort, it just kind of exemplifies the work that we were doing, and 126 00:08:37.679 --> 00:08:39.799 we were just glad. You know, I'm thankful to the Lumina Foundation for 127 00:08:39.879 --> 00:08:43.360 seeing that they did an excellent job. You know, if you haven't seen 128 00:08:43.360 --> 00:08:48.039 the video, it's very powerful and I you know, I get choked up 129 00:08:48.080 --> 00:08:52.399 every time I talked about the video because it is that powerful. Every time 130 00:08:52.480 --> 00:08:54.440 I discuss it, even right now, you know, I get a little 131 00:08:54.440 --> 00:08:58.960 emotional just here in Shana and other people described the video because of how power 132 00:09:00.039 --> 00:09:03.039 full and the message behind it. You know, the students saying, I 133 00:09:03.360 --> 00:09:07.120 want you to believe something you already held, right, and that is a 134 00:09:07.279 --> 00:09:11.960 very powerful message to convey to students, and it just she exceeded above and 135 00:09:11.000 --> 00:09:16.679 beyond our expectations that not only the person that was centered in the video, 136 00:09:16.759 --> 00:09:20.519 but also the one that captured that moment right. To be able to capture 137 00:09:20.559 --> 00:09:24.279 that moment was powerful as well. We will be right back after a word 138 00:09:24.360 --> 00:09:31.279 from our sponsor. Today's podcast is brought to you by spoke Note The Simple 139 00:09:31.279 --> 00:09:35.120 Way to add video to anything. For looking for an innovative, effective way 140 00:09:35.159 --> 00:09:39.600 to get someone's attention. You really ought to check out Spoken Mode. They 141 00:09:39.600 --> 00:09:43.200 make these easy to use QR code stickers that allow you to record and share 142 00:09:43.320 --> 00:09:48.320 personalized videos with anybody. We're seeing spokenote stickers used on campuses in some really 143 00:09:48.360 --> 00:09:52.039 interesting ways, such as outreach to prospective students, maybe through acceptance letters, 144 00:09:52.600 --> 00:09:58.279 welcome messages from student ambassadors during the campus visit and orientation, student life applications 145 00:09:58.320 --> 00:10:03.159 like placing about me videos outside of dorm room, even personalized fundraising appeals from 146 00:10:03.159 --> 00:10:09.240 the development office and athletic recruiting videos from coaches. The applications for spoke note 147 00:10:09.279 --> 00:10:13.120 in and out of education are really endless. Try them out today by placing 148 00:10:13.120 --> 00:10:20.919 an order at spokene dot com. Welcome back. Let's rejoin the conversation right 149 00:10:20.960 --> 00:10:24.960 here on the higher ed marketer. And I just want to point out to 150 00:10:24.960 --> 00:10:28.440 our listeners there are several things that Dr Yan just said that I think we've 151 00:10:28.480 --> 00:10:31.840 talked a lot about on the podcast and I write a lot about. It 152 00:10:31.879 --> 00:10:37.480 is the idea of you can do a lot through authenticity, through personalization, 153 00:10:37.679 --> 00:10:41.759 and through using the resources that you have. We all have in our pockets 154 00:10:41.840 --> 00:10:46.159 or in our bags these days. A broadcast you do that's more powerful than 155 00:10:46.200 --> 00:10:50.879 any you know, any commercial network had fifteen years ago. And the fact 156 00:10:50.960 --> 00:10:54.000 that we can use those with a you know, a few little, you 157 00:10:54.039 --> 00:10:58.480 know, extra add ons from Amazon, like a lavier Mike and maybe you 158 00:10:58.519 --> 00:11:01.759 know, some decent lighting that you can just stand by a window. There's 159 00:11:01.799 --> 00:11:03.840 ways to get really powerful videos, and it has more to do with the 160 00:11:03.919 --> 00:11:07.519 content than it has to do with the production value. Shanna and Mary, 161 00:11:07.519 --> 00:11:11.720 I'm guessing you saw a lot of really highly produced videos that didn't communicate the 162 00:11:11.759 --> 00:11:16.080 same amount of emotion. And sometimes I think that's one of the challenges in 163 00:11:16.159 --> 00:11:18.639 high red marketing, is that we get so caught up in the process and 164 00:11:18.639 --> 00:11:22.440 we lose the the authenticity that I think you just described, dr Na, 165 00:11:22.559 --> 00:11:26.919 So congratulations on that. It's the million dollar challenge and the million dollar question 166 00:11:28.000 --> 00:11:31.360 now that everybody's wondering is what are you going to do with a million dollars? 167 00:11:31.120 --> 00:11:33.919 Yeah, and and jokingly, we're gonna go to Disneyland and we're not 168 00:11:33.960 --> 00:11:39.559 gonna do that. It's gonna go to the sense of belonging, right Fancia, 169 00:11:39.639 --> 00:11:43.639 which was kind of the platform we were working on because it's what it's 170 00:11:43.639 --> 00:11:46.960 who we are and the work that we do. We've been working on creating 171 00:11:46.960 --> 00:11:50.320 the sense of belonging since the moment I arrived at the college. We were 172 00:11:50.320 --> 00:11:56.879 a smaller college. The sense of community, familial UM culture was already there. 173 00:11:56.960 --> 00:12:00.519 I just wanted to take it to the next level to include our students 174 00:12:00.759 --> 00:12:03.039 and and that's kind of the work that we're working on and centering, and 175 00:12:03.080 --> 00:12:07.480 so we're looking through to accomplish that through spaces, as you mentioned, kind 176 00:12:07.480 --> 00:12:13.480 of multicultural center is something we're going to invest the money in, UM some 177 00:12:13.559 --> 00:12:16.720 murals around campus that reflect and represent the students that we serve. As I 178 00:12:16.840 --> 00:12:24.559 mentioned Hispanic Latin X pretty close. We want to revamp our website dwell for 179 00:12:24.639 --> 00:12:26.360 a you know, for a better student experience. There's a lot of work 180 00:12:26.360 --> 00:12:30.919 we need to do there as a new college as well. But we also 181 00:12:31.039 --> 00:12:35.919 want to create and host annual events on our campus that bring in the adult 182 00:12:37.159 --> 00:12:41.840 community, right and we're defining adults here twenty plus UM. And because there's 183 00:12:41.840 --> 00:12:45.679 a great opportunity in the state of California, but also in the nation, 184 00:12:46.399 --> 00:12:50.320 we're missing out on this population and we need to bring in UM just you 185 00:12:50.320 --> 00:12:54.360 know, in order to better our community and our society, etcetera. We 186 00:12:54.399 --> 00:12:58.919 need to move people from jobs to careers and we're hoping that you know this 187 00:12:58.000 --> 00:13:03.480 investment and and you know, I'd like to thank Lumina once again for believing 188 00:13:03.480 --> 00:13:05.600 in us, because we want to do that transformational work. We want to 189 00:13:05.639 --> 00:13:11.679 connect with those adult students in our community that maybe came to us left or 190 00:13:11.840 --> 00:13:16.960 didn't think about us, but now see us as a viable option to better 191 00:13:16.000 --> 00:13:20.039 their lives and transform their lives, whether you know, we can help them 192 00:13:20.120 --> 00:13:24.519 or we get out of their way. Because our students in our community they're 193 00:13:24.519 --> 00:13:28.159 resilient right the moment they arrived on our campus. Who knows how many obstacles 194 00:13:28.159 --> 00:13:33.720 they've had to overcome just to to get to our door. So um, 195 00:13:33.759 --> 00:13:37.360 the other thing we want to do is also hire some consultants to that point, 196 00:13:37.639 --> 00:13:41.639 so we can better understand the adult population and map that student experience. 197 00:13:41.960 --> 00:13:46.039 We want to go broader and say what have we not thought about that we 198 00:13:46.120 --> 00:13:48.480 need to be focusing on. So many times people think about branding that it's 199 00:13:48.519 --> 00:13:54.159 just a logo and it's not and and what you just described murals spaces, 200 00:13:56.039 --> 00:14:00.559 sense of belonging. That's all about branding. And I love you guys are 201 00:14:01.120 --> 00:14:05.639 recognizing that you're understanding that it's understanding your audience better. That's that's so exciting. 202 00:14:05.720 --> 00:14:09.559 So congratulations on that. I'm sure that's going to be so exciting to 203 00:14:09.600 --> 00:14:11.840 see that. And and I guess Mary, I'm going to ask you a 204 00:14:11.919 --> 00:14:18.000 question as as madea kind of starts their process with this first. Um uh, 205 00:14:18.200 --> 00:14:22.879 you know grant from the challenge, what's the future for Lumina on this? 206 00:14:22.000 --> 00:14:24.080 I mean, certainly this is I didn't get a chance to ask Dr 207 00:14:24.240 --> 00:14:28.039 Nia, but I'm sure that a lot of people have talked about what's happened 208 00:14:28.080 --> 00:14:30.519 here. I mean, I'm sure there's a few film crews that came out 209 00:14:30.519 --> 00:14:33.639 on campus to talk to you guys about this. So tell me about you 210 00:14:33.720 --> 00:14:35.639 know, what's the future of this and the success that now you see. 211 00:14:37.279 --> 00:14:41.200 Yeah, so we're just getting started. Um it seems like where it seems 212 00:14:41.240 --> 00:14:45.759 like the end, but it's just the beginning because we have um granted the 213 00:14:45.759 --> 00:14:48.279 funds to a Madeira as well as our nine finalists to do the work. 214 00:14:48.559 --> 00:14:52.720 But we're also taking everything that we learned from all those hundreds of applications and 215 00:14:52.759 --> 00:14:56.720 thinking about how can we support the field at large. So We do have 216 00:14:56.799 --> 00:15:00.600 a couple of things that are coming UM coming out and I and leave when 217 00:15:00.600 --> 00:15:03.080 this podcast airs, they will have been recently released. One thing that we 218 00:15:03.200 --> 00:15:07.679 really that came to light I think in this process was the importance of the 219 00:15:07.759 --> 00:15:11.039 websites of our community colleges. And that's something that I think for all of 220 00:15:11.120 --> 00:15:15.919 us we know that UM when we find our information online, but at the 221 00:15:15.960 --> 00:15:18.000 same time, the website tends to be the last thing that we attend to 222 00:15:18.200 --> 00:15:22.120 because it's kind of the bootstraps, you know, effort. So something that 223 00:15:22.159 --> 00:15:26.600 we will be offering our website workshops that will be available to all community colleges 224 00:15:26.639 --> 00:15:31.320 across the country UM. There will be two available and that UM. To 225 00:15:31.399 --> 00:15:33.960 register for those, you can go to Luminu Foundation dot org. Forwards last 226 00:15:35.000 --> 00:15:39.799 challenge, we are partnering with small Box UM to to offer our website workshops, 227 00:15:39.799 --> 00:15:43.879 like I said, for all of our community colleges across the country UM 228 00:15:43.919 --> 00:15:48.200 to really dig into how they can use what they have on hand to really 229 00:15:48.279 --> 00:15:52.879 energize those websites and make them even more appealing to adulders in their community. 230 00:15:52.000 --> 00:15:56.159 We're also partnering with no weed It Consultants to bring some of those lessons that 231 00:15:56.200 --> 00:16:00.360 we learned around with the importance of brand building and how you can start to 232 00:16:00.360 --> 00:16:03.720 operationalize that work. We're bringing that to the field as well. So we 233 00:16:03.720 --> 00:16:07.879 will be offering a Marketing Academy UM from through November through the spring of next 234 00:16:07.960 --> 00:16:12.559 year to community colleges across the country as well. And that's another free UM 235 00:16:12.600 --> 00:16:18.080 offering that will be available, and again a Lumina Foundation dot org forward last 236 00:16:18.159 --> 00:16:22.720 challenge to register. I will say those are one time offerings, so it's 237 00:16:22.720 --> 00:16:26.480 something that we will not be able to offer those recordings. Content is just 238 00:16:26.720 --> 00:16:30.840 that awesome UM for both of those, So I encourage folks if they're available 239 00:16:30.919 --> 00:16:33.720 to make some time and log On'd love to see you. That sounds great, 240 00:16:33.720 --> 00:16:36.360 and I think that's a great resource. I'm a big believer in pressure 241 00:16:36.399 --> 00:16:40.559 professional development and uh AND, so I would will put those links in the 242 00:16:40.639 --> 00:16:44.159 show notes and I'll get those out in the newsletter as well. So well, 243 00:16:44.159 --> 00:16:48.519 this has been such a great uh AND and celebratory conversation. Again, 244 00:16:48.840 --> 00:16:52.960 Dr Nick's congratulations and very excited for for Madera and and Sean and Marritt. 245 00:16:52.960 --> 00:16:56.279 Has been great to have you back on the on the show. I guess 246 00:16:56.279 --> 00:16:59.440 one last question We always end with kind of a practical, pragmatic question. 247 00:16:59.480 --> 00:17:02.519 It's like, well, somebody wanted to go out and do something today this 248 00:17:02.600 --> 00:17:07.440 afternoon to really move the move the higher ed marketing at their institution forward. 249 00:17:07.000 --> 00:17:11.920 Dr Rinia, what what might you suggest, especially whether it's a community college, 250 00:17:11.279 --> 00:17:15.519 a small school, whatever. I mean, you've you've learned a lot 251 00:17:15.519 --> 00:17:18.880 over this this process, So what what might you suggest that somebody do? 252 00:17:18.000 --> 00:17:22.240 From a tip standpoint, this is going to be very much common sense, 253 00:17:22.720 --> 00:17:26.680 I know your audience. But more importantly, and we talked about this, 254 00:17:26.759 --> 00:17:33.119 bart be authentic because people can see it and people can feel it um and 255 00:17:33.119 --> 00:17:36.079 they know whether you're trying to pull a fast one on them or not. 256 00:17:36.599 --> 00:17:41.079 And I think the lesson learned for us here is the authenticity piece came out 257 00:17:41.799 --> 00:17:47.799 and our students internally and externally in terms of the community really saw that. 258 00:17:47.960 --> 00:17:51.559 And so my advice to anyone is just be authentic and the work that you 259 00:17:51.599 --> 00:17:53.880 do. If anybody had any questions or wanted to follow up, obviously, 260 00:17:53.920 --> 00:17:57.920 Sean and Mary you've indicated a Luminu Foundation slash challenge is a good way for 261 00:17:57.960 --> 00:18:02.759 them to reach out to you. Specifically about some of these resources. Dr 262 00:18:02.880 --> 00:18:04.359 Rainny is a good way for them to reach out to you, either LinkedIn 263 00:18:04.440 --> 00:18:07.480 or an email that you might want to suggest. Yeah, LinkedIn is a 264 00:18:07.519 --> 00:18:11.079 good way to get a hold of me, or an email. It's my 265 00:18:11.160 --> 00:18:15.759 first and last name UM at Medetta College dot E d U. Very good 266 00:18:15.759 --> 00:18:18.880 and we'll put that in the notes as well. So it's been such a 267 00:18:18.880 --> 00:18:22.400 pleasure having you all here. Thank you so much for the chance to to 268 00:18:22.480 --> 00:18:26.000 be on the show today and very grateful for it. Thank you, thank 269 00:18:26.000 --> 00:18:30.519 you for having us. The Higher ed Marketer podcast is sponsored by Kaylor Solutions, 270 00:18:30.920 --> 00:18:34.039 an education marketing and branding agency based in Indianapolis. If you want to 271 00:18:34.079 --> 00:18:38.680 listen to more podcasts get resources from today's show, go to Higher ed Marketer 272 00:18:38.799 --> 00:18:42.440 podcast dot com and you can look up this show and the show notes. 273 00:18:42.799 --> 00:18:51.319 Thanks so much you've been listening to the Higher ed Marketer. To ensure that 274 00:18:51.359 --> 00:18:55.440 you never miss an episode, subscribe to the show in your favorite podcast player. 275 00:18:56.319 --> 00:18:59.519 If you're listening with Apple Podcasts, we'd love for you to leave a 276 00:18:59.559 --> 00:19:03.079 quick rate of the show. Simply tap the number of stars you think the 277 00:19:03.119 --> 00:19:04.599 podcast deserves. Until next time,