Transcript
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You are listening to the Higher Ed
Marketer, a podcast geared towards marketing professionals
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in higher education. This show will
tackle all sorts of questions related to student
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recruitment, dontor relations, marketing trends, new technologies and so much more.
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If you are looking for conversations centered
around where the industry is going, this
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podcast is for you. Let's get
into the show. Welcome to the High
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Red Marketer podcast. I'm choice singer
along with Bart Taylor, where each week
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we interview higher Ed marketers that we
admire for the benefit and the betterment of
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the entire high red community. Today
we are going to highlight Gutman Community College
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in New York City by talking to
their president, Dr Larry Johnson, and
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one of the things that attracted us
to this school is they achieve a thirty
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to forty percent graduation rate within a
community college setting, and the way they
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do it is very unique and very
dynamic. Yeah, it's great and just
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for context, if not everybody understands
it, community colleges historically are kind of
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in the teens, if not in
the single digits, on graduation rates.
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It's not uncommon and you think about
traditional four years anywhere between, you know,
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fifty to seventy percent, maybe a
little bit higher on some schools,
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but it's a pretty outstanding thing,
especially for a community college, to achieve
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for thirty to forty percent. And
I think a lot of what he talks
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about is is different ways that they
do that and and I think the way
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that they eve and talk about themselves
in the marketing that they do is a
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part of that, and so pay
attention to that. It's a really good
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conversation, even though we're talking about
community colleges. I think once you listen
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to this, there are a lot
of things that you can take away and
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implement at any school. That's right. That's right. Here's our conversation with
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Dr Larry Johnson. It's my pleasure
to welcome Dr Larry Johnson, President of
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Gutman Community College, to the hired
Marketer podcast. Dr Johnson, I'm so
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excited to let everyone know about the
dynamic nature and business model of Gutman Community
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College. Before we do that,
if you can give us a little bit
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about your background and who you are. Absolutely, Troy. Thank you so
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much. I'm glad to be here
with you and barked again. I'm Dr
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Larry Johnson, after pleasure of certain
as a second president of the stealing Charles
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Government Community College. I began my
career almost twenty years ago as a faculty
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member teaching English and Literature, but
a background and medieval to aaroke studies graduated
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from Florida in University and Tallahassee Florida
with an English literature degree and from Florida
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State University. Would a medival to
a row studies degree in the focus on
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those time peers. And then Clark
Land and university, what a doctor degree
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that really focuses on Africana women literature, and that is began my career in
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higher education, truly understanding the role
of higher education and impact in their lives
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of so many young people in special
our young men of color. Thank you
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very much, and we're here to
talk about the success of Goutman and would
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love to talk to you about how
the school achieves the thirty to forty percent
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graduation rate that it does. Before
we get into the meat of it,
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though, can you give us a
background and how Godman was created? What
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was the idea behind the school?
Absolutely, that is such a great question.
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So the vision of government community college
was really formed around two thousand and
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eight when, at their time,
Community Chancellor Matthew ghosting charged a team of
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understanding really what was happening in higher
landscape around graduation and completion. So the
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formation of government during this time the
inshipts, he was to dramatically increase graduation
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race. And at the time graduations
rates were a little under thirty percent in
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the state of New York and probably
in other areas a little on the twenty
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percent. So as we begin to
really think about it, they began to
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think about at that time how do
we solve the problem of increasing graduation rates
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for that student that is the first
time in college student, and that became
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really the impetus in the focus on
how do you get those students into the
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college and a model that is where
there in roll full time and ready them
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for transition to a four year college
and university, and that became one of
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the high impact practices from looking at
all of the other community colleges locally and
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abroad to really see what are the
practices that are needed in order to help
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the college to be success. US
for in that became what we call our
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first year experience. As I'll talk
about a little later. That's great.
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And if I understand correctly that you've
got a unique relationship with City University,
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tell us a little bit about that
and how that kind of helped establish this
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absolute so you's so demand. Community
college is one of the newest community colleges
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in the City University of New York. Are also quney. So we are
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in that system of twenty five institutions. There are maybe seven community colleges.
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We make the seve in community colleges
and a number of professional schools and a
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number of senior and comprehensive colleges.
So we fit within this ecosystem to serve
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the community prepare students to complete their
associate's degree so that they can transition to
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four year colleges and universities or directly
into the workforce. But we do that
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a little bit more unique than what
you may have traditionally heard of as community
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college. And what is the demographic
of the students that you serve at got
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many, absolutely a great question for
our our students are fifty five percent of
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our students identify Latin xt we are
federally designated as a Hispanic serving institution,
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but also a minority serving institution.
So fifty five percent Latin xt but we
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have a large percentage of our students
who identify as African American or African and
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we have a number of students who
are also Asian American as well. So
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about ninety percent of our students are
from diverse backgrounds, which help us to
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also have that designation as a a
nor deserving institution. Larry, something that
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intrigued Barton I is the one three
thousand to forty percent graduation rate that you're
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achieving within the community college community,
and I'm sure other community college leaders will
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lean in and wonder how you are
achieving that. And you've shared with us
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a little bit of what is a
cohort model. So would like to unpack
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how this works. What is the
model and how it may differ from a
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traditional community college experience? Awesome.
That is a great question, Troy.
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So the Gutman model begins with a
student going through what we call an informational
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so when students express interest in Goutment
Community College, they are invited to come
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to a group informational session where they
learn about what it means to be a
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Gutman Grizzly, which is the Grizzly
is our mascot. But what is unique
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about the experiences that the first year
experience for our students is where they enter
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into the college as a cohort and
as you look at best practices, we
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know the students who remain in a
coal horde there's a likelihood that they would
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be successful. They're moving along together. They have that opportunity to engage.
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So the very first year the students
do not have the option of choosing their
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courses. The college chooses the courses
for the students. They remain together in
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a house structure. In this House
structure, just about twenty five the thirty
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students in a house structure. Those
students are also provided a Swedish support services.
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Were Faculty and staff and also what
we call student success advocates meet with
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each other throughout the week in a
learning community for fashion, to really understand
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what our student struggling with. How
did they need to pubet in any type
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of way to insure that those students
are successful. So that has really become
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the model of success that has helped
students in two to three years, graduate
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and the college you reach still successes
of about forty percent of graduation rates.
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That's great and I found that I
used to do some work with Lumina Foundation
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and I know that they had supported
with some grants various organizations, and I'm
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sure the gates has done as well, but I remember the posse foundation just
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out of my memory and there was
a lot of a lot that similarity.
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That that just this ide of cohort
and modeling and I think that we all
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know that, you know, we
as humans are drawn to community and especially
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in times when we're a little bit, you know, not sure of what
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we're getting into. I think this
is just such a brilliant way to kind
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of assure the success of these students, especially students who might be first generation
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students, maybe they don't have experience, maybe they're, you know, relying
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a lot more on pel grant type
of options and really being able to provide
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them a community of people that can
help them see their successes. And I'm
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guessing that's kind of part of that. And don't want to call that secret
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sauce, but that has to be
a little bit of what what's really added
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to your success? Is that true? That is true in one of the
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I would say secret sauces, if
you will, to use your language.
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There is the elw course. So
within the first year experience there's a course
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that's called the ethnographs of work.
Every student is enrolled in that course and
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that is what provides the students the
experiential learning opportunity. Those students are placed
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in internships where they're beginning to think
about their careers and we ensured that every
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student has an opportunity to really begin
to think beyond the government experience. But
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where is it that they want to
go? What is their end result?
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And that has been a course that
is really help students to really carve out
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and to firm up those ideas around
what does career look like for me in
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the future? And that has been
a popular course. That has really been
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more I would say, one of
the foundations of our model. That's great.
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So that kind of leads us to
our next part of the conversation,
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is just kind of talking about outcomes. I know that with with Gotman,
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you know thirty to forty percentage and
outstanding outcome in and of itself, but
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we're not talking about just moving students
through the gotment experience. Were really committed
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to seeing their success in life.
Tell me about some of those outcome stories
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and how that fits in with your
mission in your vision. Awesome. So
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government community college has provided and experience
that I would almost so say this and
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more entrepreneurial in terms of helping students
to really think about not just the academic
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curriculum, not just the pathways,
but really it's a holistic development of the
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student. So I met with a
student, for example, that is graduated
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from the college, Finishes Liberal Arts
degree, moved on to a four year
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college university, but he discovered that
he wanted to be an entrepreneur and what
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he credits is that he met with
faculty and staff but most importantly, it
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was the ethnographies of work course where
we play students out in the ecosystem in
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New York City, in Manhattan,
in these different experiences and he began to
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really understand. Yes, certainly the
associate's degree in the baccaloriate degree is is
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something that he would like to attain, but he discovered that there are entrepreneurial
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skills that led him to open up
his own coffee shop that is now growing
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and he's expanding throughout New York City. So that is the Gutman experience.
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So the goutment experience ensures that students
have an opportunity to go through that exploration
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phase and that is why, again, we have the ADNOGRAPHIES of work.
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So when students are placed in those
internships, their meeting other executives, they
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can begin to really see themselves differently
and they have a different experience than maybe
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other community college students would have that
are not this model, is not something
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that is akin to them. Yeah, that sounds that sounds great, because
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I think that there is this misunderstanding
or maybe unjustly, a stereotype of community
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colleges that it seems to me like
government is really trying to break that mold
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and recognize that, you know,
this is a part of a part of
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the community and a part of the
education journey for so many different types of
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students. Absolutely, and as we
think about the experience for the student,
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we have traditionally serve students who are
we and this is very important, seventeen
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and eighteen year old, the very
traditional age students. Remember earlier, I
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mean that our goal was to gradually
and dramatically increase graduation rate for the first
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time in college students. But as
we begin to look to the future,
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we also know that there are adult
students there what we call disconnect. That
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you too also needs government and this
government experience and we'll beginning to think about
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what do those workforce programs that can
support those students? What could those certificate
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programs be that we can create in
partnership with community based organizations that could also
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support that student population as well.
So I just see the beauty and the
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TAP Istry of now weaving in a
traditional age student, as we know of
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tradition, other traditional community colleges and
the older student into synergy that will come
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out of those type of relationships.
I think that's great and I think that
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goes back a little bit to your
example in the story of the the young
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man who was with the coffee shops
and the entrepreneurs. It was because he
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had a multigenerational experience with faculty and
staff that kind of opened his eyes up
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to some additional things. Imagine what
that can be when you have the different
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cohorts of younger and, you know, adult students doing this together. I
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really think that could really add to
the richness of what you said, the
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tapestry of the institution. So Bravo. That's very exciting to hear all of
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that now. Thank you. Thank
you, and you know, I credited
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to our our faculty, our staff, all of the great work that they
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have led over the last nine years. They are really the real champions in
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terms of how our students have really
been able to get into this ecosystem and
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do well. I mean, you
don't know and you don't oftentimes hear of
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community college students being full time.
So this is something new, is the
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innovative, but we are also seeing
to prove in success record and we want
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to continue this model and to continue
to expand it to support students success.
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That's great. Dr Johnson, we've, I think, highlighted Gutman, and
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love what you've shared with us and
I love your energy, I love your
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passion and I'm sure that you are
a wonderful servant leader there on campus.
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If I may ask, is are
there any other points or highlights that you
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would like to mention on the podcast
before we bring the podcast? To a
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close? Absolutely so. Again,
thank you so much, Troy and Bart
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for the the experience and being here. You know, and you mentioned servant
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leader, and that is a that
is current really who I am, the
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work that I do every day is
really about improving a lives of our students,
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and I like to call our sometimes
a characterize it as it's the least
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of these. And how can I
be very intentional and lead from an equity
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minded perspective, and that is what
I am looking to do at Gutman Community
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College to ensure that, as we
look at all of our processes, which
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I think is critically important right nowadays, as we've looked at the reckonings of
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everything that has happened over the last
two and a half years, we as
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leaders have to be very intentional to
ensure that no student is left behind.
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It that we are being able to
be very courageous and the initiatives in the
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different aspectives were of our students show
up and allow them to be the authentic
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sales and day and we meet them
where they are to help to take them
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where we know that they can be. Thank you very much. I'm sure
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that there will be others inspired by
this conversation like Bart and I are for
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those who would like to reach out
and connect with you. What would be
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the best way for them to do
so? Absolutely so. I believe in
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the digital age, so certainly what
that will load to stay into contact with
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me, can follow me on Instagram, at I would say, is Gutman
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prayers and that sguttm May in PR
Z Gutman praised, and that's Instagram,
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that's facebook, and on twitter is
Gutman's press CC. Thank you, Dr
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Larry Johnson. We appreciate your time
that you've given us and I'm sure that
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you've inspired others and given others a
lot to think about. Bart do you
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have any last thoughts before we wrap
up the episode? Yeah, I'm really
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grateful for Larry being on the call
today and then on the podcast. I
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think that he brings up some things
and I think sometimes, as highed marketers,
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whether you're in the community college or
whether you're in more of a traditional
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college or university, sometimes we forget
about those extra touches that I might take
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for students to be able to see
success. A lot of what Dr Johnson
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shared today reminds me of some conversations
that we had when Nathan Simpson from the
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Gates Foundation was on the on the
podcast a few months ago, and actually
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nate introduced us to Larry and so
I'm grateful for him on that. But
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the idea that we work so hard, sometimes as highered marketers, to get
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students into the door and then we
kind of feel like, okay, our
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jobs done. You know, they
they're in there, they should succeed now,
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because that's that's what happens, is
student shows up on campus or shows
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up on class and they should just
succeed. But I think what I really
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like about the gunman model is that
we don't take that for granted, and
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I don't think any school can afford
to take that for granted. We have
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to put programs, communications, even
marketing, if you would say it that
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way, in place to see that
student success all all the way through to
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the next point of where they need
to be, whether it's graduation from your
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institution or kind of those first destinations
afterwards, if they're going to be going
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to, you know, a four
year degree after an associatesor your if they're
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going to be going to a job
or military service or graduate school, whatever
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those next destinations are. We want
to help prepare them to get that first
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choice that they have and to see
that succeed. And so I really like
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the idea and I really would challenge
our listeners on your institution and your campus.
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How can you start putting things in
place, whether it's community based,
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you cohorts, kind of like what
Gutman is doing, or if it's just
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ways that you're communicating with the students
making sure that you really pay attention to
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what their needs are for their success. Thank you, Bart, what a
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wonderful thought. The close are episode
on the hired record, a podcast is
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sponsored by Kaylor solutions and education marketing
and branding agency and by thing patented,
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a marketing, execution, printing and
mailing provider of Higher Ed Solutions. On
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00:18:11.480 --> 00:18:15.920
behalf of Bart Kaylor, my cohost, I'm troy singer. Thank you for
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00:18:17.000 --> 00:18:22.279
joining us. You've been listening to
the Higher Ed Marketer. To ensure that
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