Student retention and graduation rates are common concerns in higher education. How do we improve the experiences of students, therefore increasing their future successes in life?
In this episode, Dr. Larry Johnson, College President at Guttman Community College CUNY, walks us through the unique model of Guttman Community College and how building a learning community brings successful outcomes to students.
We discuss:
- How to achieve higher graduation rates
- How community builds a stronger learning environment
- How to pivot when students are struggling
To hear more interviews like this one, subscribe to Higher Ed Marketer on Apple Podcasts, Spotify, or your preferred podcast platform.
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The Higher Ed Marketer podcast is brought to you by Caylor Solutions, an Education Marketing, and Branding Agency.
Transcript
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You are listening to the Higher Ed
Marketer, a podcast geared towards marketing professionals
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in higher education. This show will
tackle all sorts of questions related to student
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recruitment, dontor relations, marketing trends, new technologies and so much more.
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If you are looking for conversations centered
around where the industry is going, this
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podcast is for you. Let's get
into the show. Welcome to the High
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Red Marketer podcast. I'm choice singer
along with Bart Taylor, where each week
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we interview higher Ed marketers that we
admire for the benefit and the betterment of
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the entire high red community. Today
we are going to highlight Gutman Community College
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in New York City by talking to
their president, Dr Larry Johnson, and
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one of the things that attracted us
to this school is they achieve a thirty
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to forty percent graduation rate within a
community college setting, and the way they
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do it is very unique and very
dynamic. Yeah, it's great and just
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for context, if not everybody understands
it, community colleges historically are kind of
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in the teens, if not in
the single digits, on graduation rates.
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It's not uncommon and you think about
traditional four years anywhere between, you know,
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fifty to seventy percent, maybe a
little bit higher on some schools,
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but it's a pretty outstanding thing,
especially for a community college, to achieve
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for thirty to forty percent. And
I think a lot of what he talks
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about is is different ways that they
do that and and I think the way
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that they eve and talk about themselves
in the marketing that they do is a
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part of that, and so pay
attention to that. It's a really good
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conversation, even though we're talking about
community colleges. I think once you listen
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to this, there are a lot
of things that you can take away and
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implement at any school. That's right. That's right. Here's our conversation with
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Dr Larry Johnson. It's my pleasure
to welcome Dr Larry Johnson, President of
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Gutman Community College, to the hired
Marketer podcast. Dr Johnson, I'm so
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excited to let everyone know about the
dynamic nature and business model of Gutman Community
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College. Before we do that,
if you can give us a little bit
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about your background and who you are. Absolutely, Troy. Thank you so
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much. I'm glad to be here
with you and barked again. I'm Dr
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Larry Johnson, after pleasure of certain
as a second president of the stealing Charles
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Government Community College. I began my
career almost twenty years ago as a faculty
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member teaching English and Literature, but
a background and medieval to aaroke studies graduated
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from Florida in University and Tallahassee Florida
with an English literature degree and from Florida
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State University. Would a medival to
a row studies degree in the focus on
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those time peers. And then Clark
Land and university, what a doctor degree
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that really focuses on Africana women literature, and that is began my career in
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higher education, truly understanding the role
of higher education and impact in their lives
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of so many young people in special
our young men of color. Thank you
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very much, and we're here to
talk about the success of Goutman and would
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love to talk to you about how
the school achieves the thirty to forty percent
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graduation rate that it does. Before
we get into the meat of it,
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though, can you give us a
background and how Godman was created? What
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was the idea behind the school?
Absolutely, that is such a great question.
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So the vision of government community college
was really formed around two thousand and
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eight when, at their time,
Community Chancellor Matthew ghosting charged a team of
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understanding really what was happening in higher
landscape around graduation and completion. So the
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formation of government during this time the
inshipts, he was to dramatically increase graduation
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race. And at the time graduations
rates were a little under thirty percent in
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the state of New York and probably
in other areas a little on the twenty
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percent. So as we begin to
really think about it, they began to
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think about at that time how do
we solve the problem of increasing graduation rates
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for that student that is the first
time in college student, and that became
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really the impetus in the focus on
how do you get those students into the
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college and a model that is where
there in roll full time and ready them
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for transition to a four year college
and university, and that became one of
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the high impact practices from looking at
all of the other community colleges locally and
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abroad to really see what are the
practices that are needed in order to help
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the college to be success. US
for in that became what we call our
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first year experience. As I'll talk
about a little later. That's great.
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And if I understand correctly that you've
got a unique relationship with City University,
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tell us a little bit about that
and how that kind of helped establish this
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absolute so you's so demand. Community
college is one of the newest community colleges
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in the City University of New York. Are also quney. So we are
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in that system of twenty five institutions. There are maybe seven community colleges.
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We make the seve in community colleges
and a number of professional schools and a
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number of senior and comprehensive colleges.
So we fit within this ecosystem to serve
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the community prepare students to complete their
associate's degree so that they can transition to
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four year colleges and universities or directly
into the workforce. But we do that
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a little bit more unique than what
you may have traditionally heard of as community
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college. And what is the demographic
of the students that you serve at got
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many, absolutely a great question for
our our students are fifty five percent of
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our students identify Latin xt we are
federally designated as a Hispanic serving institution,
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but also a minority serving institution.
So fifty five percent Latin xt but we
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have a large percentage of our students
who identify as African American or African and
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we have a number of students who
are also Asian American as well. So
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about ninety percent of our students are
from diverse backgrounds, which help us to
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also have that designation as a a
nor deserving institution. Larry, something that
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intrigued Barton I is the one three
thousand to forty percent graduation rate that you're
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achieving within the community college community,
and I'm sure other community college leaders will
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lean in and wonder how you are
achieving that. And you've shared with us
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a little bit of what is a
cohort model. So would like to unpack
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how this works. What is the
model and how it may differ from a
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traditional community college experience? Awesome.
That is a great question, Troy.
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So the Gutman model begins with a
student going through what we call an informational
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so when students express interest in Goutment
Community College, they are invited to come
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to a group informational session where they
learn about what it means to be a
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Gutman Grizzly, which is the Grizzly
is our mascot. But what is unique
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about the experiences that the first year
experience for our students is where they enter
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into the college as a cohort and
as you look at best practices, we
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know the students who remain in a
coal horde there's a likelihood that they would
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be successful. They're moving along together. They have that opportunity to engage.
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So the very first year the students
do not have the option of choosing their
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courses. The college chooses the courses
for the students. They remain together in
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a house structure. In this House
structure, just about twenty five the thirty
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students in a house structure. Those
students are also provided a Swedish support services.
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Were Faculty and staff and also what
we call student success advocates meet with
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each other throughout the week in a
learning community for fashion, to really understand
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what our student struggling with. How
did they need to pubet in any type
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of way to insure that those students
are successful. So that has really become
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the model of success that has helped
students in two to three years, graduate
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and the college you reach still successes
of about forty percent of graduation rates.
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That's great and I found that I
used to do some work with Lumina Foundation
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and I know that they had supported
with some grants various organizations, and I'm
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sure the gates has done as well, but I remember the posse foundation just
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out of my memory and there was
a lot of a lot that similarity.
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That that just this ide of cohort
and modeling and I think that we all
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know that, you know, we
as humans are drawn to community and especially
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in times when we're a little bit, you know, not sure of what
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we're getting into. I think this
is just such a brilliant way to kind
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of assure the success of these students, especially students who might be first generation
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students, maybe they don't have experience, maybe they're, you know, relying
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a lot more on pel grant type
of options and really being able to provide
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them a community of people that can
help them see their successes. And I'm
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guessing that's kind of part of that. And don't want to call that secret
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sauce, but that has to be
a little bit of what what's really added
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to your success? Is that true? That is true in one of the
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I would say secret sauces, if
you will, to use your language.
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There is the elw course. So
within the first year experience there's a course
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that's called the ethnographs of work.
Every student is enrolled in that course and
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that is what provides the students the
experiential learning opportunity. Those students are placed
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in internships where they're beginning to think
about their careers and we ensured that every
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student has an opportunity to really begin
to think beyond the government experience. But
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where is it that they want to
go? What is their end result?
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And that has been a course that
is really help students to really carve out
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and to firm up those ideas around
what does career look like for me in
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the future? And that has been
a popular course. That has really been
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more I would say, one of
the foundations of our model. That's great.
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So that kind of leads us to
our next part of the conversation,
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is just kind of talking about outcomes. I know that with with Gotman,
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you know thirty to forty percentage and
outstanding outcome in and of itself, but
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we're not talking about just moving students
through the gotment experience. Were really committed
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to seeing their success in life.
Tell me about some of those outcome stories
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and how that fits in with your
mission in your vision. Awesome. So
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government community college has provided and experience
that I would almost so say this and
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more entrepreneurial in terms of helping students
to really think about not just the academic
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curriculum, not just the pathways,
but really it's a holistic development of the
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student. So I met with a
student, for example, that is graduated
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from the college, Finishes Liberal Arts
degree, moved on to a four year
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college university, but he discovered that
he wanted to be an entrepreneur and what
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he credits is that he met with
faculty and staff but most importantly, it
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was the ethnographies of work course where
we play students out in the ecosystem in
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New York City, in Manhattan,
in these different experiences and he began to
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really understand. Yes, certainly the
associate's degree in the baccaloriate degree is is
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something that he would like to attain, but he discovered that there are entrepreneurial
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skills that led him to open up
his own coffee shop that is now growing
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and he's expanding throughout New York City. So that is the Gutman experience.
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So the goutment experience ensures that students
have an opportunity to go through that exploration
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phase and that is why, again, we have the ADNOGRAPHIES of work.
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So when students are placed in those
internships, their meeting other executives, they
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can begin to really see themselves differently
and they have a different experience than maybe
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other community college students would have that
are not this model, is not something
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that is akin to them. Yeah, that sounds that sounds great, because
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I think that there is this misunderstanding
or maybe unjustly, a stereotype of community
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colleges that it seems to me like
government is really trying to break that mold
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and recognize that, you know,
this is a part of a part of
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the community and a part of the
education journey for so many different types of
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students. Absolutely, and as we
think about the experience for the student,
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we have traditionally serve students who are
we and this is very important, seventeen
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and eighteen year old, the very
traditional age students. Remember earlier, I
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mean that our goal was to gradually
and dramatically increase graduation rate for the first
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time in college students. But as
we begin to look to the future,
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we also know that there are adult
students there what we call disconnect. That
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you too also needs government and this
government experience and we'll beginning to think about
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what do those workforce programs that can
support those students? What could those certificate
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programs be that we can create in
partnership with community based organizations that could also
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support that student population as well.
So I just see the beauty and the
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TAP Istry of now weaving in a
traditional age student, as we know of
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tradition, other traditional community colleges and
the older student into synergy that will come
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out of those type of relationships.
I think that's great and I think that
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goes back a little bit to your
example in the story of the the young
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man who was with the coffee shops
and the entrepreneurs. It was because he
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had a multigenerational experience with faculty and
staff that kind of opened his eyes up
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to some additional things. Imagine what
that can be when you have the different
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cohorts of younger and, you know, adult students doing this together. I
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really think that could really add to
the richness of what you said, the
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tapestry of the institution. So Bravo. That's very exciting to hear all of
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that now. Thank you. Thank
you, and you know, I credited
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to our our faculty, our staff, all of the great work that they
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have led over the last nine years. They are really the real champions in
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terms of how our students have really
been able to get into this ecosystem and
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do well. I mean, you
don't know and you don't oftentimes hear of
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community college students being full time.
So this is something new, is the
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innovative, but we are also seeing
to prove in success record and we want
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to continue this model and to continue
to expand it to support students success.
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That's great. Dr Johnson, we've, I think, highlighted Gutman, and
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love what you've shared with us and
I love your energy, I love your
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passion and I'm sure that you are
a wonderful servant leader there on campus.
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If I may ask, is are
there any other points or highlights that you
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would like to mention on the podcast
before we bring the podcast? To a
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close? Absolutely so. Again,
thank you so much, Troy and Bart
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for the the experience and being here. You know, and you mentioned servant
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leader, and that is a that
is current really who I am, the
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work that I do every day is
really about improving a lives of our students,
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and I like to call our sometimes
a characterize it as it's the least
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of these. And how can I
be very intentional and lead from an equity
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minded perspective, and that is what
I am looking to do at Gutman Community
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College to ensure that, as we
look at all of our processes, which
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I think is critically important right nowadays, as we've looked at the reckonings of
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everything that has happened over the last
two and a half years, we as
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leaders have to be very intentional to
ensure that no student is left behind.
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It that we are being able to
be very courageous and the initiatives in the
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different aspectives were of our students show
up and allow them to be the authentic
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sales and day and we meet them
where they are to help to take them
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where we know that they can be. Thank you very much. I'm sure
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that there will be others inspired by
this conversation like Bart and I are for
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those who would like to reach out
and connect with you. What would be
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the best way for them to do
so? Absolutely so. I believe in
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the digital age, so certainly what
that will load to stay into contact with
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me, can follow me on Instagram, at I would say, is Gutman
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prayers and that sguttm May in PR
Z Gutman praised, and that's Instagram,
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that's facebook, and on twitter is
Gutman's press CC. Thank you, Dr
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Larry Johnson. We appreciate your time
that you've given us and I'm sure that
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you've inspired others and given others a
lot to think about. Bart do you
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have any last thoughts before we wrap
up the episode? Yeah, I'm really
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grateful for Larry being on the call
today and then on the podcast. I
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think that he brings up some things
and I think sometimes, as highed marketers,
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whether you're in the community college or
whether you're in more of a traditional
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college or university, sometimes we forget
about those extra touches that I might take
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for students to be able to see
success. A lot of what Dr Johnson
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shared today reminds me of some conversations
that we had when Nathan Simpson from the
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Gates Foundation was on the on the
podcast a few months ago, and actually
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nate introduced us to Larry and so
I'm grateful for him on that. But
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the idea that we work so hard, sometimes as highered marketers, to get
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students into the door and then we
kind of feel like, okay, our
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jobs done. You know, they
they're in there, they should succeed now,
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because that's that's what happens, is
student shows up on campus or shows
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up on class and they should just
succeed. But I think what I really
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like about the gunman model is that
we don't take that for granted, and
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I don't think any school can afford
to take that for granted. We have
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to put programs, communications, even
marketing, if you would say it that
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way, in place to see that
student success all all the way through to
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the next point of where they need
to be, whether it's graduation from your
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institution or kind of those first destinations
afterwards, if they're going to be going
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to, you know, a four
year degree after an associatesor your if they're
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going to be going to a job
or military service or graduate school, whatever
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those next destinations are. We want
to help prepare them to get that first
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choice that they have and to see
that succeed. And so I really like
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the idea and I really would challenge
our listeners on your institution and your campus.
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How can you start putting things in
place, whether it's community based,
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you cohorts, kind of like what
Gutman is doing, or if it's just
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ways that you're communicating with the students
making sure that you really pay attention to
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what their needs are for their success. Thank you, Bart, what a
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wonderful thought. The close are episode
on the hired record, a podcast is
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sponsored by Kaylor solutions and education marketing
and branding agency and by thing patented,
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a marketing, execution, printing and
mailing provider of Higher Ed Solutions. On
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00:18:11.480 --> 00:18:15.920
behalf of Bart Kaylor, my cohost, I'm troy singer. Thank you for
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00:18:17.000 --> 00:18:22.279
joining us. You've been listening to
the Higher Ed Marketer. To ensure that
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