How to Articulate Distinctiveness: Making Your Small School Stand Out

WEBVTT 1 00:00:02.919 --> 00:00:07.280 You're listening to the Higher Ed Marketer, a podcast geared towards marketing professionals in 2 00:00:07.360 --> 00:00:12.480 higher education. This show will tackle all sorts of questions related to student recruitment, 3 00:00:12.720 --> 00:00:16.359 donor relations, marketing trends, new technologies, and so much more. 4 00:00:17.079 --> 00:00:21.480 If you're looking for conversations centered around where the industry is going, this podcast 5 00:00:21.559 --> 00:00:31.320 is for you. Let's get into the show. Welcome to the Hybrid Marketer 6 00:00:31.440 --> 00:00:36.640 Podcast. I'm Troy Singer here with Bart Taylor. Today we're talking to Terry 7 00:00:36.759 --> 00:00:43.240 Hughes Lazell. She's the communications director at the Michigan State University College of Osteopathic 8 00:00:43.359 --> 00:00:49.799 Medicine, and today the conversation revolves around marketing to the best of the best, 9 00:00:50.479 --> 00:00:57.520 and for Michigan State University, they have a problem of having lots of 10 00:00:57.560 --> 00:01:03.280 applications but then finding the best mission fit students and marketing to them. And 11 00:01:03.280 --> 00:01:07.879 this is where our conversation picks up with Terry. Yeah, it's a really 12 00:01:07.879 --> 00:01:11.079 good conversation. And I think that you know, depending on your school, 13 00:01:11.680 --> 00:01:15.879 you might be in the same place they are, or you might be aspiring 14 00:01:15.879 --> 00:01:18.959 to be in that place in a few years, depending on where your enrollment 15 00:01:19.000 --> 00:01:22.680 numbers are. But I think that the the ideas that you know. Isn't 16 00:01:22.680 --> 00:01:25.200 it great to be able to pick and choose the best of the best for 17 00:01:25.239 --> 00:01:27.840 your class as you come in. And that's pretty typical a lot of times 18 00:01:27.840 --> 00:01:30.439 with some with some medical schools, And so we'll talk a little bit about 19 00:01:30.480 --> 00:01:34.879 that. But Terry has a lot of really good ideas, and she has 20 00:01:34.959 --> 00:01:40.519 some really good stories and and some good perspectives on storytelling. Here's our conversation 21 00:01:40.599 --> 00:01:47.959 with Terry. Terry, we usually start our conversations with our guests by asking 22 00:01:48.000 --> 00:01:53.280 them to share something that they've learned recently that is either interesting or unique. 23 00:01:53.439 --> 00:01:57.760 So is there something that you can share with us to get our conversation started 24 00:01:57.799 --> 00:02:02.079 today. A few months after I started here, I was working on a 25 00:02:02.120 --> 00:02:07.239 piece on a new endowed chair in honor of one of our professors, Dr 26 00:02:07.359 --> 00:02:14.719 Terry Taylor. She is a dio dr rostopathic medicine and works in Malawi studying 27 00:02:14.759 --> 00:02:20.000 malaria and trying to help rid the world of this disease. And so this 28 00:02:20.120 --> 00:02:23.759 endowed professorship brought me to a conversation with her, and somebody mentioned Dr Ken 29 00:02:23.759 --> 00:02:28.680 Taylor, her father. He is He was my family physician In fact, 30 00:02:28.719 --> 00:02:31.319 the last time I saw him, I was a sophomore in college and was 31 00:02:31.360 --> 00:02:34.800 a great guy. So, you know, it just shows you how small 32 00:02:34.800 --> 00:02:38.560 of a world it is and how we end up together in many unique ways. 33 00:02:38.439 --> 00:02:44.280 That is wonderful. And now that you are the communications director of a 34 00:02:44.319 --> 00:02:50.639 College of Osteopathic Medicine, if you could tell us a little bit about and 35 00:02:50.840 --> 00:02:55.919 that's used college and how you got there. Sure well, m s U 36 00:02:57.120 --> 00:03:00.319 is my alma mater, so I'm very happy to be here and representing my 37 00:03:00.520 --> 00:03:07.719 university. I was working in the Division of Student Affairs and Services and then 38 00:03:07.919 --> 00:03:13.599 transitioned to to this role UM in March. I have a background in journalism 39 00:03:13.759 --> 00:03:15.520 and I have a background in health, and it just seemed like a good 40 00:03:15.520 --> 00:03:19.639 fit and a good time. So I've learned a lot about the college in 41 00:03:19.680 --> 00:03:23.840 the short time i'm here. There's fantastic people in this college, UM, 42 00:03:23.919 --> 00:03:27.840 And so a little bit of the history is back in Michigan. In nineteen 43 00:03:27.840 --> 00:03:31.919 sixty four, group of osteopathic physicians, along with the Michigan Association of Osteopathic 44 00:03:31.960 --> 00:03:38.599 Physicians and Surgeons, successfully obtained a charter to establish an osteopathic medical college in 45 00:03:38.680 --> 00:03:44.159 Michigan. It started originally as the Michigan College of Osteopathic Medicine in Pontiac, 46 00:03:44.599 --> 00:03:49.280 and it admitted its first students in nineteen sixty nine. But that same year, 47 00:03:49.319 --> 00:03:53.879 the state legislator enacted an act that required a school of Osteopathic Medicine to 48 00:03:53.919 --> 00:03:58.520 be located at an existing campus, a or a state university that already had 49 00:03:58.599 --> 00:04:01.960 a college of medicine, And so the college charter was transferred to the board 50 00:04:02.080 --> 00:04:06.479 of Trustees at Michigan State, and then the college was relocated here and East 51 00:04:06.560 --> 00:04:12.439 Lansing at our East Lansing campus in nineteen seventy one, and it became the 52 00:04:12.479 --> 00:04:18.560 Michigan State University College of Osteopathic Medicine. So our dean din Al Muftano likes 53 00:04:18.600 --> 00:04:24.120 to say, we're Michigan's medical school, and we're the and we are the 54 00:04:24.199 --> 00:04:27.160 largest medical school in the state. So I do like to brag about that 55 00:04:27.199 --> 00:04:30.839 just a dad. Well, that's great, and that's that's a great history 56 00:04:30.920 --> 00:04:32.720 kind of setting everything up. And I think one of the things that I'm 57 00:04:32.759 --> 00:04:35.639 fascinated to kind of talk through a little bit more is just the idea of 58 00:04:36.160 --> 00:04:39.920 how to market you know, one of the best of the best, I 59 00:04:39.959 --> 00:04:44.920 mean Certainly, Michigan State University is recognized as one of the top schools in 60 00:04:44.920 --> 00:04:48.240 the nation, and certainly the Osteopathic School of Medicine is a big part of 61 00:04:48.279 --> 00:04:50.639 that. So tell me a little bit about that, because I mean, 62 00:04:50.720 --> 00:04:55.519 certainly, I'm guessing that you know a lot of schools. You know, 63 00:04:55.560 --> 00:04:58.160 we have a lot of different size schools that that are on the podcast, 64 00:04:58.199 --> 00:05:01.279 everything from you know, tiny schools a hundred and fifty to three hundred students 65 00:05:01.439 --> 00:05:05.319 listen to this all the way up to you know, big colleges like Michigan 66 00:05:05.399 --> 00:05:10.439 State. UM. Some schools are struggling with their high ed marketing to actually 67 00:05:10.480 --> 00:05:15.439 get enough applicants to actually fill their class. Sometimes, though at least my 68 00:05:15.480 --> 00:05:18.399 experience with different schools of medicine, that's not necessarily the case because a lot 69 00:05:18.439 --> 00:05:21.360 of times there's more applicants than spots in the class. Tell me a little 70 00:05:21.360 --> 00:05:26.879 bit about Michigan States College of Osteopathic Medicine. So a couple of things make 71 00:05:27.000 --> 00:05:31.040 us unique in the College of Osteopathic Medicine arena. UM. We're we're in 72 00:05:31.040 --> 00:05:34.160 the Big Ten. We're the only College of Osteopathic Medicine in the Big Ten, 73 00:05:34.519 --> 00:05:39.920 and we're part of a public medical school UM, and we're part of 74 00:05:39.920 --> 00:05:43.839 a major research university just like you said, so that that does kind of 75 00:05:43.879 --> 00:05:47.839 set us apart. And like all DO colleges and all m D colleges, 76 00:05:47.839 --> 00:05:54.199 we compete against all medical schools for students. One of the unique things we 77 00:05:54.279 --> 00:05:59.560 have here were I think one of a handful of do programs that have both 78 00:05:59.560 --> 00:06:03.160 a D one PhD program. So if people research doctors, people who plan 79 00:06:03.319 --> 00:06:09.519 that type of career are interested, that's something we can also offer. We 80 00:06:09.600 --> 00:06:15.199 have three sites for our for our college, so we are at the m 81 00:06:15.279 --> 00:06:18.199 s U East Lansing campus, but we also have a site at the Detroit 82 00:06:18.279 --> 00:06:24.560 Medical Center in Detroit and the McComb University Center in Macomb County, and so 83 00:06:24.839 --> 00:06:30.800 Southeast Michigan UM offers us an opportunity for students to see different things and participate 84 00:06:30.800 --> 00:06:34.439 in different ways. But we're very much one college, and so we try 85 00:06:34.480 --> 00:06:39.560 to make students feel that no matter where you are, you're part of of 86 00:06:39.600 --> 00:06:44.120 this one college and this one huge network. And so one of the interesting 87 00:06:44.160 --> 00:06:47.040 things I think for us is we have a several programs, but one thing 88 00:06:47.160 --> 00:06:54.439 that students are interested in is it is getting some hands on UM experience as 89 00:06:54.480 --> 00:06:58.079 early as possible, and first and second year students here can do that. 90 00:06:58.120 --> 00:07:02.639 We have several programs UM that that they can get involved in, includes our 91 00:07:02.720 --> 00:07:10.040 street medicine program Whereat. Each one of our locations, students with faculty advisors 92 00:07:10.480 --> 00:07:15.560 go out and meet people where they are and and actually learn about them, 93 00:07:16.000 --> 00:07:19.839 put hands on, you know, become their physicians in some cases try and 94 00:07:19.879 --> 00:07:24.920 also become the bridge to other services that these people may need. So for 95 00:07:25.000 --> 00:07:30.319 our students, it's a wonderful opportunity to really get to know patients and how 96 00:07:30.360 --> 00:07:35.759 to serve them because the DEO profession has that look of it's about the patient, 97 00:07:36.600 --> 00:07:41.759 not the illness. We treat the illness, but we are always looking 98 00:07:41.800 --> 00:07:45.759 and focused on the patient. It seems like the idea of having such a 99 00:07:46.040 --> 00:07:49.759 such an amazing program but also having those unique programs like in Detroit and like 100 00:07:49.800 --> 00:07:53.120 the street medicine and some of the other things. And we'll get into maybe 101 00:07:53.120 --> 00:07:56.439 some stories about that in a moment. But I'm just curious too, because 102 00:07:56.439 --> 00:08:00.680 I mean, you know, you've got an opportunity to market to a lot 103 00:08:00.720 --> 00:08:03.639 of students that might be really good mission fits. I think that you had 104 00:08:03.680 --> 00:08:05.959 told me earlier. You've got to you've got a class that you can take 105 00:08:07.000 --> 00:08:11.920 in of three hundred, how many applications do you typically get on that typically 106 00:08:11.000 --> 00:08:16.920 we're um somewhere between seven and eight thousand applications. Wow, that's that's really 107 00:08:18.000 --> 00:08:22.639 incredible. So there's seven to eight thousand students that probably would I self identify 108 00:08:22.680 --> 00:08:26.079 as mission fit because they've they've picked your program and they said, hey, 109 00:08:26.120 --> 00:08:28.759 this this might fit me a little bit, and and you know, this 110 00:08:28.800 --> 00:08:31.799 is this is kind of where I want to go. And maybe as you 111 00:08:31.840 --> 00:08:37.000 are marketing the opportunities with street medicine, and I think you had said that 112 00:08:37.039 --> 00:08:39.879 you even get a chance to do that as a first or second year medical 113 00:08:39.919 --> 00:08:43.039 student, which is amazing. Why don't you tell you tease that out a 114 00:08:43.039 --> 00:08:46.120 little bit more and tell me a little bit about how all of that place 115 00:08:46.240 --> 00:08:50.720 together in the way that you put the marketing together. Well, so for 116 00:08:50.559 --> 00:08:56.679 and it's not just street medicine, we have so many community integrated medicine programs. 117 00:08:58.480 --> 00:09:01.759 See i AM is one of those worst dents can have that opportunity to 118 00:09:01.799 --> 00:09:07.519 serve in communities in other ways, there's the sports Osteopathic Manipulative Treatment Program and 119 00:09:07.600 --> 00:09:15.279 the in the Student Osteopathic Manipulative Medicine Programs clinic so that they all have opportunities 120 00:09:15.519 --> 00:09:22.279 to join these as well as some of our global opportunities to serve people who 121 00:09:22.159 --> 00:09:28.159 do not have access to regular medical care. So there's plenty of opportunity for 122 00:09:28.240 --> 00:09:33.759 students to get hands on learning but also to expand their volunteering that they've probably 123 00:09:33.799 --> 00:09:39.360 done before. That the students with a rich history of service really fit well 124 00:09:39.399 --> 00:09:43.440 with our college. And so those are some of the things that we do 125 00:09:43.519 --> 00:09:48.919 and and and do market to that because that's really a fit for us and 126 00:09:48.960 --> 00:09:52.200 a fit for the profession. As I think about that, I know a 127 00:09:52.200 --> 00:09:56.879 lot of graduate schools, and you know, professional schools are listening, and 128 00:09:56.279 --> 00:10:00.600 you know everybody has the genad and all kind ends of things. And I 129 00:10:00.600 --> 00:10:03.120 know with medical schools is the m CAT. How do I mean? Certainly 130 00:10:03.120 --> 00:10:07.519 that's where a lot of school a lot of schools are are recruiting from the 131 00:10:07.639 --> 00:10:09.039 m CAT lists and things like that. But help me understand a little bit 132 00:10:09.039 --> 00:10:13.759 about what are the watering holes that you are actually going to find those mission 133 00:10:13.799 --> 00:10:20.000 fits service oriented do students that are interested in that? I mean, but 134 00:10:20.080 --> 00:10:22.720 I'm curious because I mean that's one of the challenges that I talked to a 135 00:10:22.720 --> 00:10:26.120 lot of schools about, whether it's a professional, you know, graduates level, 136 00:10:26.240 --> 00:10:28.759 or even if it's a faith based school, it's like you've really got 137 00:10:28.759 --> 00:10:33.960 to go where the watering holes of your prospective students are. And with Generation 138 00:10:33.080 --> 00:10:39.279 Z that's sometimes hard to figure out. Yeah, I think really they kind 139 00:10:39.320 --> 00:10:43.039 of come to us and then we we feel figure that out in the our 140 00:10:43.080 --> 00:10:48.200 admissions team obviously, and in the others that help with that in the interview 141 00:10:48.240 --> 00:10:52.600 process, and and get a feel for that student and what they want to 142 00:10:52.600 --> 00:10:58.080 do with their medical career and what they have been doing prior to that. 143 00:10:58.440 --> 00:11:01.720 And we also have several pre college programs so that UM we are working with 144 00:11:01.799 --> 00:11:07.240 high school students so that they can get a little bit of a taste of 145 00:11:07.279 --> 00:11:11.960 what osteopathic medicine is in some summer programs, in some high school programs, 146 00:11:13.399 --> 00:11:20.679 and then we also have programs for undergrads when they come here that um can 147 00:11:20.679 --> 00:11:26.559 get them a little bit more uh experience, that knowledge of program. I 148 00:11:26.559 --> 00:11:30.840 think that's so exciting because I've I've heard a lot of different schools talk about 149 00:11:30.840 --> 00:11:33.840 the importance of getting especially younger students on their campuses. And I love the 150 00:11:33.840 --> 00:11:37.720 fact that you guys are doing that from a from a college of medicine standpoint, 151 00:11:37.240 --> 00:11:41.080 in the fact that you know, statistics show us that the more students 152 00:11:41.080 --> 00:11:43.919 are on campus, you know, everybody says, boy, if we can 153 00:11:43.919 --> 00:11:46.159 get them to a campus visit, you know, they'll come. And that's 154 00:11:46.200 --> 00:11:48.399 that's a traditional, you know, traditional undergrad line that you hear a lot. 155 00:11:48.440 --> 00:11:52.559 But but I love the fact that you guys are even doing that with 156 00:11:52.559 --> 00:11:56.320 with the professional and the graduate level of courses. I think that's a that's 157 00:11:56.360 --> 00:11:58.799 a brilliant move on that as well. Um one question before we kind of 158 00:11:58.840 --> 00:12:01.120 move onto the next thing to her that I wanted to talk a little bit 159 00:12:01.120 --> 00:12:05.080 about is tell me a little bit more about your personal experience on that street 160 00:12:05.120 --> 00:12:09.120 medicine program, because I I think that you know, you had told us 161 00:12:09.159 --> 00:12:11.919 in the pre interview that you know, there was a great opportunity and as 162 00:12:11.960 --> 00:12:16.159 a higher ed marketer, you know, and you know and putting yourself in 163 00:12:16.159 --> 00:12:20.000 the midst of what these students are experiencing is a great way to tell the 164 00:12:20.000 --> 00:12:24.639 stories. So tell us the story of that. Well, we are working 165 00:12:24.679 --> 00:12:30.080 on a magazine spread on our incredible programs and so I UM was lucky enough 166 00:12:30.120 --> 00:12:33.960 to go on the photo shoots to Macomb and in Detroit. UM we still 167 00:12:33.960 --> 00:12:37.759 have one set up coming and lancing, but so I could really see the 168 00:12:37.840 --> 00:12:43.039 experience hands on, and it was incredible, UM, just watching the service 169 00:12:43.200 --> 00:12:46.360 of these people and our partners, because we have partners at all of these 170 00:12:46.399 --> 00:12:52.679 programs to whether they're providing materials or their side by side with the students and 171 00:12:52.679 --> 00:12:56.720 the faculty advisors, and so there's so many people who just want to be 172 00:12:56.840 --> 00:13:01.320 there and help for our Macomb program. It is in the heart of city 173 00:13:01.360 --> 00:13:03.360 on the bus line and they set up shop. They see some of the 174 00:13:03.399 --> 00:13:07.120 same people quite often, you know, but it's it's building relationships. They 175 00:13:07.279 --> 00:13:11.240 then try and help them with other services, get them to clinics, whatever 176 00:13:11.360 --> 00:13:16.080 that might be. But they but nobody's turned away. So they come and 177 00:13:16.120 --> 00:13:20.279 they receive more than just healthcare. There's always some snacks, there's always water, 178 00:13:20.320 --> 00:13:24.519 there's always some things, there's conversation, there's just having that camaraderie with 179 00:13:24.519 --> 00:13:30.320 with these patients and and these students. You know, they're all in and 180 00:13:30.360 --> 00:13:33.480 these patients know that they you know, they feel that they build trust and 181 00:13:33.480 --> 00:13:37.960 and that's why they see them return so many times. And in in Detroit 182 00:13:39.120 --> 00:13:41.879 it's more, I guess, I would say on the road. So we 183 00:13:41.919 --> 00:13:46.720 went from site to site. We were at one point under a bridge and 184 00:13:46.720 --> 00:13:50.240 and they were treating this gentleman who had some sores on his feet, and 185 00:13:50.320 --> 00:13:54.879 I remember him looking up and he counted the number of people that were there 186 00:13:54.879 --> 00:13:56.879 and said, there are eight people here just for me. That was just 187 00:13:58.039 --> 00:14:03.000 heart touching. And these and for these students, it's you know, when 188 00:14:03.039 --> 00:14:05.080 you ask them what does this mean for you, and they say, well, 189 00:14:05.120 --> 00:14:09.240 it's gonna make me a better doctor, because it's it really teaches you 190 00:14:09.320 --> 00:14:16.679 to be humble and in the moment and and really um have compassion for people 191 00:14:16.720 --> 00:14:20.399 and learn not just about medicine but about people. And and everybody has a 192 00:14:20.480 --> 00:14:26.360 story and they take the time, they listen, They want to support, 193 00:14:26.399 --> 00:14:30.440 they want to help their I knew from that, from taking those trips with 194 00:14:30.440 --> 00:14:33.399 those students that I was not doing enough to serve my community. They they're 195 00:14:33.399 --> 00:14:37.639 incredible. And the faculty advisors that stand next to them, I couldn't say 196 00:14:37.720 --> 00:14:43.080 enough about you. Turn around and they're you know, in there grabbing trash 197 00:14:43.120 --> 00:14:46.320 and putting things away and taking care of other things, you know, just 198 00:14:46.320 --> 00:14:50.440 just being part of that community. Yeah, we talked about so many times 199 00:14:50.519 --> 00:14:56.240 higher ed marketing and and just the importance of story and being storytellers. I 200 00:14:56.279 --> 00:15:01.679 think sometimes that that that terminology, that word get kind of overused sometimes that 201 00:15:01.799 --> 00:15:05.039 we forget exactly what it means and and how to tell a story. And 202 00:15:05.080 --> 00:15:09.200 I just think that just the way you told that story about you know, 203 00:15:09.720 --> 00:15:11.120 the patient looked up and said, there are people here just for me. 204 00:15:11.559 --> 00:15:15.919 I mean, that's the kind of tugs the emotional heart. That's the kind 205 00:15:15.960 --> 00:15:18.639 of that's kind of the gold of higher ed marketing is how can we make 206 00:15:18.679 --> 00:15:24.240 sure that the perspective students see themselves in the story and it moves them emotively 207 00:15:24.279 --> 00:15:28.279 so that they choose to make that that choice to kind of pursue where we're 208 00:15:28.320 --> 00:15:31.639 going. So thanks for sharing that personal story at Terry. I think that 209 00:15:31.679 --> 00:15:37.960 was really beautiful. Thank you. Yes, that's very moving to me too. 210 00:15:39.320 --> 00:15:43.000 As we end our conversation, Terry, would there be a piece of 211 00:15:43.039 --> 00:15:48.480 advice that you could offer listeners that you feel they could implement immediately. My 212 00:15:48.600 --> 00:15:52.759 advices immerse yourself and where you are and really learn it so you know, 213 00:15:52.919 --> 00:15:58.320 I was lucky to have that opportunity. But not every day do I you 214 00:15:58.360 --> 00:16:00.519 know, do I get to go out on stuff like that. But every 215 00:16:00.600 --> 00:16:03.240 day I get to meet these incredible students who tell me their stories, share 216 00:16:03.279 --> 00:16:08.600 their stories, this incredible faculty that I swear never sleep. You know, 217 00:16:08.639 --> 00:16:12.679 they're they're everywhere, they're doing everything, they're supporting these students and and they 218 00:16:12.720 --> 00:16:18.440 don't want to be anywhere else but helping them. So I think it's it's 219 00:16:18.480 --> 00:16:22.639 fully immersing yourself and knowing from day one that you have to learn what that 220 00:16:22.759 --> 00:16:26.399 college, what that area is all about. Whether you're in a division, 221 00:16:26.440 --> 00:16:29.720 you're working for the full university, you're in a college, but what does 222 00:16:29.759 --> 00:16:36.240 that mean? And and what is that culture? And I have never been 223 00:16:36.279 --> 00:16:38.600 in a better place than I am now, and I can wholeheartedly say that. 224 00:16:40.559 --> 00:16:45.440 And congratulations Terry. It's well deserved. If someone would like to reach 225 00:16:45.480 --> 00:16:48.600 out and contact you for any reason, what would be the best way for 226 00:16:48.639 --> 00:16:56.000 them to do that? Probably emailing me and my email addresses. It's an 227 00:16:56.000 --> 00:16:57.759 odd one, so we get those here at him as you but we still 228 00:16:57.759 --> 00:17:04.680 love the university. It eight U G H E two six zero at M 229 00:17:04.759 --> 00:17:10.279 s U dot e d U great, and we'll put the show notes as 230 00:17:10.279 --> 00:17:15.160 well. Yes, again, thank you for your time and thank you for 231 00:17:15.200 --> 00:17:18.799 the wisdom that you've shared with this today. And best of luck to you 232 00:17:18.960 --> 00:17:25.319 and the School of Osteopathic Medicine there at Michigan State. Thank you, You're 233 00:17:25.319 --> 00:17:30.400 welcome part. Any any final thoughts that you would like to share. Yeah, 234 00:17:30.440 --> 00:17:33.720 I thought this was a great conversation with Terry, and thank you so 235 00:17:33.799 --> 00:17:36.480 much for being a part of this. Terry, it's it's been wonderful to 236 00:17:36.519 --> 00:17:38.200 have you on the show. And one of the things that I just want 237 00:17:38.200 --> 00:17:41.000 to kind of reiterate to everyone, I mean, there's been there's some great 238 00:17:41.039 --> 00:17:45.279 stories that that Terry talked about, and you know, some some nuggets that 239 00:17:45.319 --> 00:17:48.480 you can take away on just you know, some of the ways that they 240 00:17:48.480 --> 00:17:52.319 are doing their enrollment and high ed marketing there at at the College of Osteopathic 241 00:17:52.319 --> 00:17:55.920 Medicine at Michigan State. But one of the things that I mean, her 242 00:17:55.960 --> 00:17:57.799 her last comment there in the takeaway is what I want everybody to kind of, 243 00:17:59.119 --> 00:18:00.960 you know, take a takeaway. I mean, seriously go back and 244 00:18:00.960 --> 00:18:04.039 listen to it again if you need to, but immersing yourself as a higher 245 00:18:04.119 --> 00:18:07.759 ed marketer is going to be critical. You know, I don't care if 246 00:18:07.759 --> 00:18:10.640 you're at an osteopathic college, if you're at a small Bible college, if 247 00:18:10.680 --> 00:18:14.680 you're at a state school bringing in, you know, filling a class of 248 00:18:14.720 --> 00:18:18.640 you know, thirty thou students or whatever it might be. Being a really 249 00:18:18.680 --> 00:18:22.359 good storyteller and being a storyteller from a first person standpoint is so powerful. 250 00:18:23.000 --> 00:18:26.039 Um, yes you can hear the stories. Yes, you can talk to 251 00:18:26.079 --> 00:18:29.599 the students. And that's really important, and I think Terry talked about that. 252 00:18:29.640 --> 00:18:33.279 You've got to immerse yourself into that student culture, immerse yourself into the 253 00:18:33.440 --> 00:18:37.920 classroom, into the faculty, into I mean, if you've got a biology 254 00:18:37.920 --> 00:18:40.839 program that does a lot of field work and they're going out to the streams 255 00:18:40.839 --> 00:18:45.000 and working on you know, uh, you know, building building all kinds 256 00:18:45.000 --> 00:18:48.079 of things out there, go on that trip with them, you know, 257 00:18:48.240 --> 00:18:52.640 go along with the photographer, the videographer. Because as a as a marketer, 258 00:18:52.119 --> 00:18:55.960 you're either going to be directing that or you're going to be you know, 259 00:18:56.039 --> 00:19:00.200 crafting that or or writing that or designing that. The more you can 260 00:19:00.200 --> 00:19:03.480 be exposed to that, the better it's going to be in the better and 261 00:19:03.519 --> 00:19:07.079 the more authentic your storytelling is going to be. So I really love that 262 00:19:07.079 --> 00:19:11.759 that immersion type of tip from Terry, and again, thank you so much 263 00:19:11.799 --> 00:19:15.799 for being on the show. Thank you. The High re Marketer podcast is 264 00:19:15.799 --> 00:19:22.440 sponsored by Kaylor Solutions and Education marketing and branding agency and by Ring Digital, 265 00:19:22.759 --> 00:19:30.839 a digital marketing agency adding transparency and accuracy to your digital marketing campaigns. On 266 00:19:30.920 --> 00:19:34.519 behalf of Bar Taylor, I'm Troy Singer. Thank you for joining us. 267 00:19:37.279 --> 00:19:41.200 You've been listening to The Higher ed Marketer. To ensure that you never miss 268 00:19:41.200 --> 00:19:45.880 an episode. Subscribe to the show in your favorite podcast player. If you're 269 00:19:45.880 --> 00:19:49.359 listening with Apple Podcasts, we'd love for you to leave a quick rating of 270 00:19:49.359 --> 00:19:53.240 the show. Simply tap the number of stars do you think the podcast deserves. 271 00:19:55.000 --> 00:23:23.319 Until next time, lssssssssssssssssssssssssssssssssssssssssssssss