Greater Engagement in Higher Ed Through Virtual Events

WEBVTT 1 00:00:02.919 --> 00:00:07.320 You're listening to the Higher Ed Marketer, a podcast geared towards marketing professionals in 2 00:00:07.400 --> 00:00:12.480 higher education. This show will tackle all sorts of questions related to student recruitment, 3 00:00:12.720 --> 00:00:17.239 donor relations, marketing trends, new technologies and so much more. If 4 00:00:17.280 --> 00:00:21.600 you're looking for conversations centered around where the industry is going, this podcast is 5 00:00:21.640 --> 00:00:29.960 for you. Let's get into the show. Welcome to the Higher Ed Marketer 6 00:00:30.120 --> 00:00:35.560 podcast. I'm troy singer here with Bart Kaylor. Each week we interview Higher 7 00:00:35.679 --> 00:00:39.479 Ed marketers that we admire for the benefit and hopefully the betterment of the entire 8 00:00:39.759 --> 00:00:43.759 Higher Ed Marketing Community. Bart, today we get to talk to Huan Chung 9 00:00:44.640 --> 00:00:50.759 with Remo, and his quest is humanizing the online experience, and I think 10 00:00:50.960 --> 00:00:55.159 I can speak for both of us that we are very impressed with how he's 11 00:00:55.240 --> 00:01:03.480 trying to humanize higher ed events that are either hybrid or completely online. Yeah, 12 00:01:03.519 --> 00:01:07.799 I think it's Um I think we've all experienced in the pandemic the frustration 13 00:01:07.879 --> 00:01:11.719 of, you know, utilizing different you know productivity platforms such as zoom or 14 00:01:11.719 --> 00:01:18.840 teams to try to really Um experience or create experiences for prospective students or alumni 15 00:01:19.359 --> 00:01:22.120 and one of the things I really like about this it kind of ties into 16 00:01:22.159 --> 00:01:25.159 so many other times that we've talked about, whether it was Ethan Beaut at 17 00:01:25.239 --> 00:01:27.680 Bom bomb or whether it's just, you know, some of these other with 18 00:01:27.680 --> 00:01:33.079 with platforms like Zeem me, with community, the idea that everybody wants to 19 00:01:33.120 --> 00:01:37.159 have community, everybody wants to share an experience, whether it get's a, 20 00:01:37.239 --> 00:01:40.000 you know, an event or whether it's a virtual tour or whether it's a 21 00:01:40.400 --> 00:01:42.920 you know, how do I figure out where to go to college? We 22 00:01:42.000 --> 00:01:45.840 all have this desirous humans to share in that, and so I think this 23 00:01:45.959 --> 00:01:51.480 is just another tool in that tool belt of how we can leverage that's different, 24 00:01:51.560 --> 00:01:56.120 these different technology platforms to create those shared experiences. Ohian does a good 25 00:01:56.200 --> 00:02:01.719 job of explaining the benefit too different department in the hired community, and then 26 00:02:01.760 --> 00:02:08.120 we also have him demonstrate via video, and it's our intent to have links 27 00:02:08.159 --> 00:02:14.919 in the show notes of the platforms that this podcast is distributed through that you 28 00:02:14.960 --> 00:02:19.680 can also look at those. So, without further ADO, here's our conversation 29 00:02:19.800 --> 00:02:27.479 with Hoyan Chun. We're looking forward to our conversation about humanizing the online experience 30 00:02:27.680 --> 00:02:30.879 with Hogian Chun, founder and CEO of Remo, Hoi, and if you 31 00:02:30.919 --> 00:02:37.919 would please tell everyone about remo and the solution that provides and your role at 32 00:02:38.039 --> 00:02:40.879 remo. First all, thanks, guys. Thank you so much, Um 33 00:02:42.039 --> 00:02:45.319 bar and troy for having me on. Super excited. Yeah, I'm the 34 00:02:45.360 --> 00:02:51.479 founder CEO of Remo. Remo is a online or virtual, immersive platform. 35 00:02:51.599 --> 00:02:58.120 We are the best guest experience on the market right now for virtual, very 36 00:02:58.159 --> 00:03:02.199 immersive and human life, virtual events. Um, to kind of describe in 37 00:03:02.199 --> 00:03:08.560 a very simple way, imagine you're like using Google map and you're scrolling into 38 00:03:08.599 --> 00:03:12.520 the map, like zooming in, and when you zoom in, you might 39 00:03:12.560 --> 00:03:16.199 see a building and imagine you could zoom in further into that building and see 40 00:03:16.240 --> 00:03:21.840 the actual tables in that building, and then you can even see a bunch 41 00:03:21.840 --> 00:03:24.240 of circles on it. So it's kind of like an overhead view of the 42 00:03:24.280 --> 00:03:29.520 map and you can see a bunch of circles of people's faces and if you 43 00:03:29.639 --> 00:03:35.159 click onto a table, you will see the videos of the people that are 44 00:03:35.159 --> 00:03:38.479 sitting at that table. And so what we what we do is you can 45 00:03:38.560 --> 00:03:43.719 move and you can have authentic conversations with different people in this space, and 46 00:03:44.000 --> 00:03:46.879 that's what we focus on. Thank you, and later on in the episode 47 00:03:46.879 --> 00:03:51.960 we're going to have an opportunity to see exactly how this looks, as you 48 00:03:52.080 --> 00:03:58.759 usually mimic and replicate the schools that you are holding these events for. They 49 00:03:58.800 --> 00:04:01.319 look very similar to the real buildings, the real insides of the buildings, 50 00:04:01.479 --> 00:04:05.120 and we want to give people examples of that. The reason why we're having 51 00:04:05.120 --> 00:04:11.400 you on the PODCAST is we've had a couple of other podcasts on humanizing humanizing 52 00:04:12.000 --> 00:04:17.160 comflow, humanizing communication, and I know it's Bart's belief that marketing and Higher 53 00:04:17.279 --> 00:04:21.439 Ed can get a little impersonal. So how can we personalize it? And 54 00:04:23.360 --> 00:04:28.120 we know that remo does as much as they can to work within the Higher 55 00:04:28.319 --> 00:04:32.279 Ed space of improving the engagement, getting that engagement lifts. So let's talk 56 00:04:32.319 --> 00:04:41.399 about how remo can work and how the difference is differentials itself from a platform 57 00:04:41.519 --> 00:04:47.480 like zoom. Yeah, so remo is Um to kind of put it simply, 58 00:04:47.560 --> 00:04:55.560 like we put the movement in the hands of the guests. So the 59 00:04:55.639 --> 00:05:00.279 guesses in the driver's seat, they're not a passive guests, audience member. 60 00:05:00.759 --> 00:05:05.079 They're they're not just like a passage in the roller coaster, like they're controlling 61 00:05:05.079 --> 00:05:10.040 the roller coaster itself. So, because you do that, um it's also 62 00:05:10.079 --> 00:05:14.079 required for them to turn on their microphone and camera. So once you do 63 00:05:14.120 --> 00:05:16.199 that, and no two percent of the people that go into a remote event 64 00:05:16.279 --> 00:05:20.480 turn on their micing camp's umber one. And because of that, that leads 65 00:05:20.480 --> 00:05:25.160 to three point two x way more engagement, because now you have an active 66 00:05:25.199 --> 00:05:29.600 participant. Like there's no scenario where that person can look at their email while 67 00:05:29.639 --> 00:05:33.279 they're doing an event or you know they're they're just doing something else that it 68 00:05:33.319 --> 00:05:36.040 doesn't really allow them to do that because you have to respond to the people 69 00:05:36.079 --> 00:05:40.959 that are actually talking to you and also you can actually go and seek out 70 00:05:41.319 --> 00:05:44.759 different people. So that's like one aspect of it. The second aspect is 71 00:05:45.360 --> 00:05:50.680 that it's a very customized floor plan, and the customized floor plan, which 72 00:05:50.720 --> 00:06:00.000 allows a lot of universities to replicate their real university Um buildings and layout, 73 00:06:00.040 --> 00:06:03.199 for example, makes it feel really real. So a lot of some of 74 00:06:03.240 --> 00:06:08.800 our universities use have digital programs like a digital online NBA s or just a 75 00:06:08.879 --> 00:06:14.199 digital courses. So by having the campus, it makes the student feel more 76 00:06:14.439 --> 00:06:18.759 like, Oh, I'm actually attending something. It's not just some oh like 77 00:06:18.800 --> 00:06:24.519 a U Demi course or, you know, like like just some random course 78 00:06:24.600 --> 00:06:28.639 online. It's it's not to say that those courses aren't great, but it's 79 00:06:28.680 --> 00:06:31.199 just like you pay so much money to go to university, you want to 80 00:06:31.279 --> 00:06:35.480 feel something little bit more better experience. So a lot of people use us 81 00:06:35.480 --> 00:06:39.759 for a variety of different reasons. Um a lot of it. What we're 82 00:06:39.759 --> 00:06:44.319 really good for is breakout sessions and networking, and that is where we're very, 83 00:06:44.399 --> 00:06:46.720 very strong at. That's great. I love that idea of being able 84 00:06:46.759 --> 00:06:51.600 to kind of create that, that digital version of the reality, because I 85 00:06:51.600 --> 00:06:54.839 think that sometimes, I mean, you know, we're not getting into, 86 00:06:54.959 --> 00:06:58.439 you know, necessarily talking about metaverse here, but that's that's really what has 87 00:06:58.480 --> 00:07:01.560 been going on with online game for twenty years now. I mean the idea 88 00:07:01.600 --> 00:07:04.879 that I'm going to experience and honestly it's gone on longer than that. It's 89 00:07:04.879 --> 00:07:08.639 like, you know, hey, I remember back in the eighties when I 90 00:07:08.680 --> 00:07:11.360 was, you know, pole position in the arcade. I mean the reason 91 00:07:11.399 --> 00:07:14.959 people like that is it was a it was a steering wheel, a pedal 92 00:07:15.000 --> 00:07:18.120 to on the floor and I could experience what it was like to raise a 93 00:07:18.199 --> 00:07:21.920 race car in a very you know eight bit method, but I think that 94 00:07:21.959 --> 00:07:25.439 the idea, that that's why it was popular, that I could, I 95 00:07:25.439 --> 00:07:30.040 could experience that. And I talked so many times about how prospective college students 96 00:07:30.279 --> 00:07:33.720 or any student has to feel like they emotionally can experience something. And so 97 00:07:33.759 --> 00:07:35.720 whenever I talk to schools, it's like, you know, when you show 98 00:07:35.759 --> 00:07:40.240 your photography, don't show buildings and don't show empty classrooms, show people in 99 00:07:40.279 --> 00:07:43.319 it so that people can say, Oh, I can see myself there, 100 00:07:43.319 --> 00:07:46.000 I can, I can picture myself there, and it sounds to me that's 101 00:07:46.040 --> 00:07:49.000 a lot of what you guys are doing with with the idea of of humanizing 102 00:07:49.040 --> 00:07:54.040 these events. And it's just a really quick follow up there. Like so 103 00:07:54.120 --> 00:07:59.399 you talked about games, right, like typically, game designers design games and 104 00:07:59.480 --> 00:08:03.079 immersive environment. It's like it's like their full time job to dedicate their entire 105 00:08:03.199 --> 00:08:09.519 lives to do that. Now we're asking educators to do that, which they 106 00:08:09.600 --> 00:08:16.160 have not they probably haven't spent any time doing that, and that's quite difficult. 107 00:08:16.199 --> 00:08:20.319 It's challenging. And so what remo offers is you mentioned metaverse, like 108 00:08:20.439 --> 00:08:22.959 you know, you're right, like people have been developing games for a long 109 00:08:24.000 --> 00:08:28.480 time. metaverse is just the new buzzword for that, which which is great, 110 00:08:28.079 --> 00:08:33.360 but we offer a very simple solution, something that's more tangible and it's 111 00:08:33.399 --> 00:08:37.320 not too gamified, you know, like as you play like counter strike or 112 00:08:37.320 --> 00:08:41.840 world of Warcraft, that might be a bit too much for the average person 113 00:08:41.519 --> 00:08:45.879 to kind of interact with, to game like, and so we don't want 114 00:08:45.919 --> 00:08:48.879 to alienate those people. We want to make this as easy as possible for 115 00:08:48.919 --> 00:08:52.279 the masses to adopt. I love that. I love the fact that you 116 00:08:52.279 --> 00:08:56.399 know, you're you're basically using the same platforms were already used to, you 117 00:08:56.440 --> 00:09:01.440 know, and I used the word zoom generic. So the idea that we 118 00:09:01.440 --> 00:09:03.840 are, we're all used to that. With the pandemic is that, you 119 00:09:03.840 --> 00:09:05.639 know what, we couldn't get face to face with people, we couldn't engage 120 00:09:05.960 --> 00:09:11.320 in physical environment, so we started doing, you know, basically the facetime 121 00:09:11.519 --> 00:09:13.600 zoom type of platforms, which is great, it's I mean, I'm grateful 122 00:09:13.639 --> 00:09:18.919 for that, but it does lack the that idea of an immersive environment. 123 00:09:18.960 --> 00:09:20.919 I mean I'm looking at a Brady Bunch, you know, screen and things 124 00:09:20.919 --> 00:09:24.000 like that, and so we've got to figure out ways to take it to 125 00:09:24.039 --> 00:09:28.200 the next level and I really like that, some of the things that you're 126 00:09:28.200 --> 00:09:31.679 talking about here, because I do think that starts to humanize it even more, 127 00:09:31.759 --> 00:09:35.039 not necessarily from the fact that I mean it's humanization to say I can 128 00:09:35.080 --> 00:09:37.120 see you and I can you know you're in Hong Kong right now, I'm 129 00:09:37.159 --> 00:09:41.799 in Indianapolis. For having a conversation. We can see each other's body language 130 00:09:41.000 --> 00:09:45.639 to a degree, but yet we're not in a in a physical space that 131 00:09:45.679 --> 00:09:48.600 we're sharing that, but this kind of starts to create that in our minds 132 00:09:48.600 --> 00:09:52.440 and I really think that's a pretty exciting thing. If you would hoh, 133 00:09:52.600 --> 00:09:58.200 you and please give us an example application to how this is utilized in Higher 134 00:09:58.320 --> 00:10:03.200 Ed. What the part that's you typically help and how to increase their engagement. 135 00:10:03.799 --> 00:10:09.919 Sure. So, Um Remo is very flexible Um and that allows us 136 00:10:09.960 --> 00:10:15.080 to fit into the workflows, into the major challenges the university has. So 137 00:10:15.320 --> 00:10:20.120 we have a few. One is we our layout can be used as a 138 00:10:20.200 --> 00:10:24.840 job fair, so employers can um don't have to fly in, they come 139 00:10:24.840 --> 00:10:30.120 in and they can sit at their table for like an hour and they can 140 00:10:30.120 --> 00:10:33.519 get their candidates, they can see and ask them questions, and so it's 141 00:10:33.559 --> 00:10:37.720 situated where like when you when the candidates come to your table, your video 142 00:10:37.799 --> 00:10:41.759 is already on and you can see them. So it's almost like you're basically 143 00:10:43.200 --> 00:10:46.240 there. Um a lot of job fairs, virtual of job fairs. It's 144 00:10:46.279 --> 00:10:50.799 like maybe they'll have the employer logo, but there may not may or may 145 00:10:50.799 --> 00:10:54.600 not be somebody there, or they just chat. So we mimic that part. 146 00:10:54.679 --> 00:10:58.600 So that's one Um. The second is people use us for poster sessions. 147 00:10:58.200 --> 00:11:01.879 So I'm sure you guys are familiar. Like poster sessions is like it's 148 00:11:01.919 --> 00:11:05.879 kind of like a trade expo, but with like you know, it's very 149 00:11:05.960 --> 00:11:11.480 similar to a job fair, if you think about it, where each graduate 150 00:11:11.600 --> 00:11:18.080 student would sit at a big table basically, and each table has its own 151 00:11:18.080 --> 00:11:22.639 white board. So they put their entire poster on that White Board and people 152 00:11:22.679 --> 00:11:28.360 will come and, Um, you know, with travel restrictions and also budgets, 153 00:11:28.879 --> 00:11:31.360 people who want to give grant or looking for collaborators can then come to 154 00:11:31.399 --> 00:11:37.960 those tables and then easily looking for projects, looking for collaboration extremely easily out 155 00:11:37.960 --> 00:11:41.639 of her mass basis. Post session is another one. Third is Um alumni 156 00:11:41.679 --> 00:11:46.679 networking, for just networking events. Is More of a simpler one and also 157 00:11:46.720 --> 00:11:50.919 for enrollment. So for prospective students who are looking at different universities, don't 158 00:11:50.919 --> 00:11:56.720 come and they don't have to fly. They don't have to flying is a 159 00:11:56.720 --> 00:12:00.639 pretty big step, but they might want to learn a little bit more without 160 00:12:00.799 --> 00:12:05.519 that full cost commitment and this is a fantastic way. And the best thing 161 00:12:05.600 --> 00:12:07.879 is you get to talk to someone like you get to talk to alumni, 162 00:12:09.759 --> 00:12:15.480 right, and that that makes the sales pitch much more human and much more 163 00:12:15.480 --> 00:12:18.120 attractive, because now students can make and get a better impression. So the 164 00:12:18.120 --> 00:12:22.320 ones that we've worked with for enrollment, they said that they're like enrollment numbers 165 00:12:22.360 --> 00:12:26.840 have gone higher than they that were before because they were able to put a 166 00:12:26.840 --> 00:12:31.440 face to a name. That's great and I think it goes back to that 167 00:12:31.639 --> 00:12:33.600 just what you said there the three end. What we've been talking about the 168 00:12:33.679 --> 00:12:35.799 entire time is the idea of humanizing it, the idea that I can put 169 00:12:35.799 --> 00:12:39.480 a face to a name, I can put a face in them and an 170 00:12:39.519 --> 00:12:43.399 experience and and an emotion to, you know, what historically might have been 171 00:12:43.440 --> 00:12:46.840 a chat or something like that. I I've got a lot more a lot 172 00:12:46.840 --> 00:12:48.879 more of my senses are engaged and I think that's really, really great. 173 00:12:50.279 --> 00:12:52.039 Let me ask you just a follow up question on some of these types of 174 00:12:52.080 --> 00:12:58.080 events. Do you ever do any kind of hybrid where you know there's there's 175 00:12:58.120 --> 00:13:01.519 people coming in, but then there's also people about those real tables or you 176 00:13:01.559 --> 00:13:03.919 know that we described earlier? Ye, so we do. We do do 177 00:13:05.080 --> 00:13:11.159 hybrid Um. We we also serve several other segments outside of Higher D and 178 00:13:11.200 --> 00:13:18.279 so we have had hybrid events there, from our perspective, hybrid events, 179 00:13:18.320 --> 00:13:22.080 at least from the customers that we're speaking with. It depends. It really 180 00:13:22.159 --> 00:13:31.679 depends on how fast the universities are retrofitting their classrooms and their their their facilities. 181 00:13:31.840 --> 00:13:35.919 It's it's happening right now at a fast pacing. Corporate so they're adding 182 00:13:35.919 --> 00:13:39.559 their up their upgrading their equipment in their meeting rooms, but at universities it's 183 00:13:39.360 --> 00:13:43.840 it's still kind of taking some time. I mean there's just more there's just 184 00:13:43.840 --> 00:13:48.039 more classrooms right it's gonna take more time. So it hasn't been as fast. 185 00:13:48.120 --> 00:13:50.919 And the second thing is is that I think they're all trying to figure 186 00:13:50.960 --> 00:13:56.399 out hybrid. They're all trying to figure out how to make it work and 187 00:13:56.440 --> 00:14:00.919 I gotta tell you, like hybrid classroom is a really tough problem. Truly 188 00:14:01.000 --> 00:14:05.039 making it hybrid, not just some streamcast, not just some streaming. That 189 00:14:05.039 --> 00:14:09.000 that's that's not that's just streaming. That's not a hybrid event, that true 190 00:14:09.039 --> 00:14:13.279 hybrid event. It's very, very difficult and I think we need a little 191 00:14:13.320 --> 00:14:16.200 bit more I think there's some people that are doing it, but I think 192 00:14:16.200 --> 00:14:18.360 there needs to be more time to kind of see it really mature and make 193 00:14:18.399 --> 00:14:22.000 it a really good experience. Yeah, because I can, I can imagine 194 00:14:22.000 --> 00:14:26.679 in my mind. Um, you know, we're using the table example earlier. 195 00:14:26.720 --> 00:14:28.879 You know, we've got a got a haul. You know, maybe 196 00:14:28.879 --> 00:14:33.840 it's even like the idea of a college fair. You know, you've got 197 00:14:33.879 --> 00:14:35.799 this hall, you've got all these different places. But but if if all 198 00:14:35.840 --> 00:14:41.440 of the the the admissions counselors had a laptop and they were connected to their 199 00:14:41.480 --> 00:14:45.360 microphone and their their their video, kind of like what you've said, and 200 00:14:45.360 --> 00:14:48.960 they're interacting with the people in front of them, but they also interacting with 201 00:14:48.000 --> 00:14:52.000 the people that are on the laptop, that starts to create a little bit 202 00:14:52.039 --> 00:14:54.440 of that sense of I'm there, but no, don't help me understand. 203 00:14:54.840 --> 00:14:56.799 No, no, no, no, I'm I'm a hundreds of agreeing with 204 00:14:56.840 --> 00:15:01.279 you. I think that, yeah, it's it's really hard. I mean 205 00:15:01.519 --> 00:15:05.639 and in that situation where we actually advise is don't do it, like, 206 00:15:05.720 --> 00:15:11.000 don't do that, like you're gonna be first of all, running an event 207 00:15:11.279 --> 00:15:16.320 is already stressful, and then you got to run a virtual and a physical 208 00:15:16.600 --> 00:15:22.320 like one person, like that's just I would never do that to anyone. 209 00:15:22.399 --> 00:15:26.639 So what we've seen, UM is people is run two parallel events and there's 210 00:15:26.720 --> 00:15:33.080 two separate teams that do that. And so that's where hybrid gets a bit 211 00:15:33.200 --> 00:15:37.039 tricky, because people think hybrid is like, Oh, it's one team do 212 00:15:37.120 --> 00:15:41.639 two things, or it's one budget, same budget, and I can do 213 00:15:41.679 --> 00:15:48.360 two things. What's starting to become reality is not. No, that's not 214 00:15:48.639 --> 00:15:52.960 it's you need more budget, you need more people if you want to do 215 00:15:52.519 --> 00:15:58.600 like a really well executed hybrid. And a lot of medium, small medium 216 00:15:58.600 --> 00:16:02.759 sized companies don't have the uget. They don't do hybrid. So Large Corps 217 00:16:02.840 --> 00:16:06.320 like people with the budget, like they really really want to do it really 218 00:16:06.320 --> 00:16:10.039 well, then they can do that. That makes a lot of sense because, 219 00:16:10.039 --> 00:16:11.279 I mean, even as I'm starting to kind of think that through, 220 00:16:11.399 --> 00:16:15.200 just what you said I mean, let's say that I have a preview day 221 00:16:15.240 --> 00:16:18.639 where I have, you know, students come on campus to do the campus 222 00:16:18.639 --> 00:16:21.879 tour and talk with professors and do some things like that. But if I 223 00:16:21.919 --> 00:16:25.240 were to do a second version of that preview day with a different team, 224 00:16:25.279 --> 00:16:29.919 with a different set of professors, with a virtual environment, I can create 225 00:16:29.960 --> 00:16:33.480 the same experience of doing the campus tour, you know, through through three 226 00:16:33.559 --> 00:16:40.759 d through virtual through all that, having those staged professors virtually available to have 227 00:16:40.840 --> 00:16:45.120 those chats, but it's not relying on that same team to figure out how 228 00:16:45.159 --> 00:16:48.600 to do it. And I think what what's happening, what's going to happen, 229 00:16:48.960 --> 00:16:55.080 is people realizing that they're actually two different audiences. People who come physically, 230 00:16:55.320 --> 00:17:00.360 which maybe live nearby Um can drive, versus people who are like international 231 00:17:00.440 --> 00:17:06.079 students, maybe in Canada or on the other coast, or people in small 232 00:17:06.119 --> 00:17:11.400 towns that don't have the budget. Then they can participate and that amount number 233 00:17:11.400 --> 00:17:18.160 of people may be bigger in terms of numbers and for university to be able 234 00:17:18.200 --> 00:17:22.880 to scale that kind of marketing effort, I think is is may actually may 235 00:17:22.920 --> 00:17:27.440 actually be even um much more interesting. That's great. That's great. Thank 236 00:17:27.480 --> 00:17:32.279 you, Ohigan. At this time we're going to ask you to show US 237 00:17:32.279 --> 00:17:37.079 exactly what this looks like and what this experience via remo would be sure. 238 00:17:37.200 --> 00:17:42.039 So you can see here, this is the main hall for the Carlson School 239 00:17:42.079 --> 00:17:48.240 Management at University of Minnesota. So this is what it actually looks like and 240 00:17:48.359 --> 00:17:52.119 this is the photo. This is this is an actual photo and this is 241 00:17:52.200 --> 00:17:57.440 what they created virtually. So you can see how there's like these little tables 242 00:17:57.480 --> 00:18:02.119 here and you can adjust like the table names. They even got the little 243 00:18:02.799 --> 00:18:07.880 ball, the same metal ball, there as well. So that's one and 244 00:18:07.880 --> 00:18:14.720 then here's the second one, which is Nsu Florida. This is the again, 245 00:18:14.759 --> 00:18:19.759 like the main hall of this building, and this is the virtual version 246 00:18:19.759 --> 00:18:25.599 of it. So they've got like this middle, uh, this brick wall 247 00:18:25.880 --> 00:18:29.559 or gate here as well. And those people who are just listening to this 248 00:18:29.599 --> 00:18:33.200 and not seeing the video, basically we're looking at photographs that are converted to 249 00:18:33.319 --> 00:18:37.440 virtual environment and just how accurate they look and how they actually make you feel. 250 00:18:37.480 --> 00:18:41.599 It's a very three dimensional model, much like you would see in architectural 251 00:18:41.599 --> 00:18:45.519 renderings and and things like that, and we'll ask you to please go to 252 00:18:45.000 --> 00:18:51.799 the show page wherever you access this episode and we'll have a link to what 253 00:18:51.960 --> 00:18:55.359 this looks like. Oh, you know, are there any other examples that 254 00:18:55.400 --> 00:18:57.759 you can share or anything you would like to add before we move away from 255 00:18:57.759 --> 00:19:02.799 this portion? Yeah, I mean I think so. A lot of the 256 00:19:02.880 --> 00:19:07.319 universities that we're talking with they are doing they're doing several things, like some 257 00:19:07.359 --> 00:19:12.039 of them are creating online programs, like strictly online programs. Some of them 258 00:19:12.039 --> 00:19:15.319 are doing like part time like I'm sure you guys know, like part time 259 00:19:15.400 --> 00:19:18.960 Mbas and stuff like that, which which the participants are more distributed, they're 260 00:19:19.000 --> 00:19:23.160 not always at the same campus all the time. So a lot of them 261 00:19:23.160 --> 00:19:30.400 have started to introduce this because they want their students to really feel like they're 262 00:19:30.559 --> 00:19:34.039 they're they're they're, they're actually there. And I think campuses, from what 263 00:19:34.079 --> 00:19:37.319 they've told me, is so important to them, like of course right. 264 00:19:37.359 --> 00:19:41.640 They spend so much money building it Um. They need to give that, 265 00:19:42.279 --> 00:19:47.400 they want to share that with with their students, and so this has been 266 00:19:47.480 --> 00:19:52.119 very effective for them to feel that. We've also had another large Ivy League 267 00:19:52.160 --> 00:19:59.039 university that uses us and they will have buildings for their alumni networking, where 268 00:19:59.079 --> 00:20:03.319 the buildings are, the actual building names that they take classes in, when 269 00:20:03.440 --> 00:20:07.039 when the alumni come in, they're like, oh, I remember this building, 270 00:20:07.440 --> 00:20:14.559 that I went there, and that drives donations because they're able to remember 271 00:20:14.680 --> 00:20:17.920 back. Oh yeah, I remember taking that certain class there, you know. 272 00:20:17.960 --> 00:20:21.680 So so it drives donations about way too as well. That's interesting, 273 00:20:21.799 --> 00:20:23.680 is and and just before we kind of move on, it just generated an 274 00:20:23.720 --> 00:20:26.400 idea because, I mean a lot of schools will spend a lot of money 275 00:20:26.400 --> 00:20:30.960 on their marketing campaigns, for capital campaigns. So, you know what, 276 00:20:30.039 --> 00:20:34.839 I'm getting ready to raise million dollars and we're going to have these three buildings 277 00:20:34.839 --> 00:20:38.359 on campus that that are going to be part of that. Imagine if we 278 00:20:38.400 --> 00:20:42.880 did a virtual event where we actually hosted the event in this yet to be 279 00:20:42.920 --> 00:20:47.920 built building that, you know, we have these tables and we have all 280 00:20:47.960 --> 00:20:51.240 of our donors who can mingle with each other and talk with each other. 281 00:20:51.720 --> 00:20:55.640 That seems like a great use case to me. Yeah, great, absolutely, 282 00:20:56.079 --> 00:20:59.200 Hoian, as we in the episode, would like to give you an 283 00:20:59.200 --> 00:21:03.440 opportunity to either a share of final thought or something that we did not touch 284 00:21:03.519 --> 00:21:07.960 on that you feel would be important, or if there is a piece of 285 00:21:07.960 --> 00:21:14.880 advice or something that you could offer around online events that would be beneficial to 286 00:21:14.920 --> 00:21:23.599 our audience. Yeah, I think when you think about online we all um 287 00:21:23.839 --> 00:21:27.920 can begin to think a little bit more open minded, to think that, 288 00:21:30.000 --> 00:21:34.119 and it's it's really actually an experience, just like how you would design a 289 00:21:34.160 --> 00:21:40.240 campus tour or you do an alumni luncheon. Right, you would not take 290 00:21:40.279 --> 00:21:45.000 your alumni to McDonald's, you would take them to a place nice where you 291 00:21:45.000 --> 00:21:48.640 would give them a good experience. And Zoom and Microsoft teams are great, 292 00:21:48.960 --> 00:21:56.839 but they were designed specifically for productivity office meetings, not for an experience. 293 00:21:56.440 --> 00:22:00.839 And so when people ask me what's the difference, and that's how I say 294 00:22:00.880 --> 00:22:07.319 it, it's it's we need to kind of think about how can we create 295 00:22:07.319 --> 00:22:11.640 a better experience, because that better experience drives engagement and at the end of 296 00:22:11.680 --> 00:22:15.880 the day, engagement is what drives everything else. It drives donations, it 297 00:22:17.039 --> 00:22:23.279 drives student participation, it drives enrollment and it drives qualified candidates because they learn 298 00:22:23.359 --> 00:22:26.920 more, they understand, they can talk to people, and there's different ways 299 00:22:26.920 --> 00:22:32.000 to do that. One is creating immersive environments like like what I just showed, 300 00:22:32.200 --> 00:22:37.160 these incredible environments where people can immerse themselves in second is creating. When 301 00:22:37.200 --> 00:22:41.319 we talk about interaction right now, a lot of people say, Oh, 302 00:22:41.319 --> 00:22:45.640 we'll have chat or we'll do polling. That shows engagement, and I said, 303 00:22:45.680 --> 00:22:48.799 yes, that's great, Um, but you can do more than that. 304 00:22:48.119 --> 00:22:53.079 And the more than that is doing a workshop, doing a breakout where 305 00:22:53.119 --> 00:23:00.119 people break out into different tables to then do a task together. And that 306 00:23:00.240 --> 00:23:03.759 takes a little bit more thinking and I think it works well for higher it, 307 00:23:03.960 --> 00:23:07.400 because that's what you know. Higher it is, like you know education 308 00:23:07.480 --> 00:23:12.079 is how do we craft great learning experiences with people I can understand and work 309 00:23:12.079 --> 00:23:17.839 together? And if you apply that to the events, Um, that is 310 00:23:17.880 --> 00:23:22.640 where you get a lot of engagement. So breakout sessions where people have tasks 311 00:23:22.640 --> 00:23:26.880 to do and you go into each of those tables drive up engagement through the 312 00:23:26.119 --> 00:23:30.680 roof and and that is that's basically my best tip I can give today. 313 00:23:32.359 --> 00:23:36.480 Thank you very much, and I think we've done as good a job as 314 00:23:36.559 --> 00:23:41.680 we can to describe and also give examples of how impressive this platform is. 315 00:23:41.960 --> 00:23:48.799 But a I encourage everyone to go and investigate remo ooian. If someone wanted 316 00:23:48.839 --> 00:23:52.759 to reach you and look up remo, what would be the best way for 317 00:23:52.799 --> 00:23:57.000 them to achieve that. So they can go to our website, remo dot 318 00:23:57.400 --> 00:24:03.359 c Oh um, and also you can come reach me personally on my linkedin 319 00:24:03.640 --> 00:24:07.559 Um and I can share my linkedin with you guys. Very good. Again, 320 00:24:07.680 --> 00:24:11.880 thank you for your time. Thank you for letting our constituents know about 321 00:24:11.920 --> 00:24:17.519 this wonderful resource. Bart, what are your final thoughts before we end our 322 00:24:17.559 --> 00:24:21.119 episode today? Well, thanks so much for for being on the show today 323 00:24:21.119 --> 00:24:22.079 and one of the couple of things that I wanted to just point out was 324 00:24:22.160 --> 00:24:27.480 we keep going back to this idea of we're all humans and we we thrive. 325 00:24:27.559 --> 00:24:30.680 I mean, we've all experienced the fact that, okay, we've lived 326 00:24:30.720 --> 00:24:33.400 through a pandemic. We took for granted a lot of things that we have 327 00:24:33.599 --> 00:24:37.799 with our relationships, with who we are, how we experienced the world together, 328 00:24:38.400 --> 00:24:41.200 and I think that one of the things that we all yearned for and 329 00:24:41.240 --> 00:24:45.200 longed for was this idea of getting back to, you know, air quote, 330 00:24:45.319 --> 00:24:48.000 what's normal and the idea that, you know, even with the idea 331 00:24:48.240 --> 00:24:53.599 with these virtual platforms. I really liked Jyan's comment about the fact that zoom 332 00:24:53.599 --> 00:24:57.480 and teams are kind of created for productivity, but I think that we need 333 00:24:57.559 --> 00:25:03.640 more than that when we're talking really kind of having shared experiences, and I 334 00:25:03.680 --> 00:25:07.400 really like that this solution is out there, the idea that we can create 335 00:25:07.440 --> 00:25:10.920 shared experiences. While, while a lot of people are eager to get back 336 00:25:10.960 --> 00:25:14.359 out to, you know, in person conferences, you know, different ways 337 00:25:14.400 --> 00:25:17.720 of events and things, there's gonna be a certain percentage of people that are 338 00:25:17.759 --> 00:25:21.160 still a little bit hesitant. And even going into the future, I think 339 00:25:21.160 --> 00:25:25.119 people are going to be they're gonna realize that they they have their own preferences, 340 00:25:25.160 --> 00:25:29.519 whether it's their personality, whether it's just health issues, whatever it might 341 00:25:29.559 --> 00:25:33.880 be. We're going to need to be able to basically um accommodate different types 342 00:25:33.920 --> 00:25:38.200 of personalities, different way people want to engage and and and I really like 343 00:25:38.319 --> 00:25:41.720 that this is one of the elements in your tool belt. We often talk 344 00:25:41.759 --> 00:25:45.599 about what are all the tools that higher ed marketers can have when they're looking 345 00:25:45.640 --> 00:25:48.559 at, you know, calm flow and they're looking at ways to engage with 346 00:25:48.599 --> 00:25:52.200 people, when they're looking at events. This is just another tool. And 347 00:25:52.200 --> 00:25:56.000 and how you use that tool. I mean you're not going to use a 348 00:25:56.000 --> 00:25:59.799 hammer to try to, you know, screw it uh screw in. You're 349 00:25:59.799 --> 00:26:02.960 going to use a screwdriver. But this is an idea that, when you 350 00:26:03.039 --> 00:26:06.920 have this need, let's turn to this part of our tool and and those 351 00:26:06.960 --> 00:26:08.720 are out there and I really like the idea of really being able to use 352 00:26:08.759 --> 00:26:14.119 this and really improving the humanization of things and really being able to improve that 353 00:26:14.160 --> 00:26:19.160 shared experience. Bart thank you very much for that wonderful thought into bringing our 354 00:26:19.200 --> 00:26:25.960 episode to a close. This episode has been majorly sponsored by Zemi, where 355 00:26:26.039 --> 00:26:32.799 students share stories and connect and exclusive college communities. It's also supported by Kaylor 356 00:26:32.920 --> 00:26:37.160 solutions and education marketing and branding agency and by Think, patented, a marketing 357 00:26:37.240 --> 00:26:45.200 execution company combining print and technology for better engagement. On behalf of my co 358 00:26:45.359 --> 00:26:52.559 host Bark Kaylor, I'm troy singer. Thanks again for listening. You've been 359 00:26:52.559 --> 00:26:56.680 listening to the Higher Ed Marketer. To ensure that you never miss an episode, 360 00:26:56.880 --> 00:27:00.119 subscribe to the show in your favorite podcast player. If you're listening with 361 00:27:00.160 --> 00:27:03.559 apple PODCASTS, we'd love for you to leave a quick rating of the show. 362 00:27:04.240 --> 00:27:08.680 Simply tap the number of stars you think the podcast deserves. Until next time,