Transcript
WEBVTT
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You're listening to the Higher Ed Marketer, a podcast geared towards marketing professionals in
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higher education. This show will tackle
all sorts of questions related to student recruitment,
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donor relations, marketing trends, new
technologies and so much more. If
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you're looking for conversations centered around where
the industry is going, this podcast is
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for you. Let's get into the
show. Welcome to the Higher Ed Marketer
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podcast. I'm troy singer here with
Bart Kaylor. Each week we interview Higher
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Ed marketers that we admire for the
benefit and hopefully the betterment of the entire
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Higher Ed Marketing Community. Bart,
today we get to talk to Huan Chung
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with Remo, and his quest is
humanizing the online experience, and I think
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I can speak for both of us
that we are very impressed with how he's
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trying to humanize higher ed events that
are either hybrid or completely online. Yeah,
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I think it's Um I think we've
all experienced in the pandemic the frustration
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of, you know, utilizing different
you know productivity platforms such as zoom or
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teams to try to really Um experience
or create experiences for prospective students or alumni
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and one of the things I really
like about this it kind of ties into
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so many other times that we've talked
about, whether it was Ethan Beaut at
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Bom bomb or whether it's just,
you know, some of these other with
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with platforms like Zeem me, with
community, the idea that everybody wants to
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have community, everybody wants to share
an experience, whether it get's a,
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you know, an event or whether
it's a virtual tour or whether it's a
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you know, how do I figure
out where to go to college? We
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all have this desirous humans to share
in that, and so I think this
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is just another tool in that tool
belt of how we can leverage that's different,
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these different technology platforms to create those
shared experiences. Ohian does a good
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job of explaining the benefit too different
department in the hired community, and then
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we also have him demonstrate via video, and it's our intent to have links
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in the show notes of the platforms
that this podcast is distributed through that you
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can also look at those. So, without further ADO, here's our conversation
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with Hoyan Chun. We're looking forward
to our conversation about humanizing the online experience
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with Hogian Chun, founder and CEO
of Remo, Hoi, and if you
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would please tell everyone about remo and
the solution that provides and your role at
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remo. First all, thanks,
guys. Thank you so much, Um
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bar and troy for having me on. Super excited. Yeah, I'm the
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founder CEO of Remo. Remo is
a online or virtual, immersive platform.
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We are the best guest experience on
the market right now for virtual, very
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immersive and human life, virtual events. Um, to kind of describe in
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a very simple way, imagine you're
like using Google map and you're scrolling into
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the map, like zooming in,
and when you zoom in, you might
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see a building and imagine you could
zoom in further into that building and see
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the actual tables in that building,
and then you can even see a bunch
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of circles on it. So it's
kind of like an overhead view of the
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map and you can see a bunch
of circles of people's faces and if you
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click onto a table, you will
see the videos of the people that are
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sitting at that table. And so
what we what we do is you can
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move and you can have authentic conversations
with different people in this space, and
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that's what we focus on. Thank
you, and later on in the episode
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we're going to have an opportunity to
see exactly how this looks, as you
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usually mimic and replicate the schools that
you are holding these events for. They
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look very similar to the real buildings, the real insides of the buildings,
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and we want to give people examples
of that. The reason why we're having
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you on the PODCAST is we've had
a couple of other podcasts on humanizing humanizing
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comflow, humanizing communication, and I
know it's Bart's belief that marketing and Higher
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Ed can get a little impersonal.
So how can we personalize it? And
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we know that remo does as much
as they can to work within the Higher
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Ed space of improving the engagement,
getting that engagement lifts. So let's talk
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about how remo can work and how
the difference is differentials itself from a platform
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like zoom. Yeah, so remo
is Um to kind of put it simply,
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like we put the movement in the
hands of the guests. So the
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guesses in the driver's seat, they're
not a passive guests, audience member.
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They're they're not just like a passage
in the roller coaster, like they're controlling
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the roller coaster itself. So,
because you do that, um it's also
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required for them to turn on their
microphone and camera. So once you do
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that, and no two percent of
the people that go into a remote event
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turn on their micing camp's umber one. And because of that, that leads
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to three point two x way more
engagement, because now you have an active
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participant. Like there's no scenario where
that person can look at their email while
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they're doing an event or you know
they're they're just doing something else that it
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doesn't really allow them to do that
because you have to respond to the people
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that are actually talking to you and
also you can actually go and seek out
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different people. So that's like one
aspect of it. The second aspect is
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that it's a very customized floor plan, and the customized floor plan, which
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allows a lot of universities to replicate
their real university Um buildings and layout,
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for example, makes it feel really
real. So a lot of some of
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our universities use have digital programs like
a digital online NBA s or just a
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digital courses. So by having the
campus, it makes the student feel more
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like, Oh, I'm actually attending
something. It's not just some oh like
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a U Demi course or, you
know, like like just some random course
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online. It's it's not to say
that those courses aren't great, but it's
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just like you pay so much money
to go to university, you want to
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feel something little bit more better experience. So a lot of people use us
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for a variety of different reasons.
Um a lot of it. What we're
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really good for is breakout sessions and
networking, and that is where we're very,
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very strong at. That's great.
I love that idea of being able
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to kind of create that, that
digital version of the reality, because I
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think that sometimes, I mean,
you know, we're not getting into,
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you know, necessarily talking about metaverse
here, but that's that's really what has
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been going on with online game for
twenty years now. I mean the idea
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that I'm going to experience and honestly
it's gone on longer than that. It's
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like, you know, hey,
I remember back in the eighties when I
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was, you know, pole position
in the arcade. I mean the reason
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people like that is it was a
it was a steering wheel, a pedal
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to on the floor and I could
experience what it was like to raise a
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race car in a very you know
eight bit method, but I think that
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the idea, that that's why it
was popular, that I could, I
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could experience that. And I talked
so many times about how prospective college students
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or any student has to feel like
they emotionally can experience something. And so
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whenever I talk to schools, it's
like, you know, when you show
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your photography, don't show buildings and
don't show empty classrooms, show people in
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it so that people can say,
Oh, I can see myself there,
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I can, I can picture myself
there, and it sounds to me that's
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a lot of what you guys are
doing with with the idea of of humanizing
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these events. And it's just a
really quick follow up there. Like so
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you talked about games, right,
like typically, game designers design games and
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immersive environment. It's like it's like
their full time job to dedicate their entire
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lives to do that. Now we're
asking educators to do that, which they
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have not they probably haven't spent any
time doing that, and that's quite difficult.
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It's challenging. And so what remo
offers is you mentioned metaverse, like
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you know, you're right, like
people have been developing games for a long
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time. metaverse is just the new
buzzword for that, which which is great,
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but we offer a very simple solution, something that's more tangible and it's
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not too gamified, you know,
like as you play like counter strike or
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world of Warcraft, that might be
a bit too much for the average person
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to kind of interact with, to
game like, and so we don't want
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to alienate those people. We want
to make this as easy as possible for
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the masses to adopt. I love
that. I love the fact that you
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know, you're you're basically using the
same platforms were already used to, you
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know, and I used the word
zoom generic. So the idea that we
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are, we're all used to that. With the pandemic is that, you
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know what, we couldn't get face
to face with people, we couldn't engage
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in physical environment, so we started
doing, you know, basically the facetime
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zoom type of platforms, which is
great, it's I mean, I'm grateful
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for that, but it does lack
the that idea of an immersive environment.
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I mean I'm looking at a Brady
Bunch, you know, screen and things
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like that, and so we've got
to figure out ways to take it to
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the next level and I really like
that, some of the things that you're
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talking about here, because I do
think that starts to humanize it even more,
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not necessarily from the fact that I
mean it's humanization to say I can
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see you and I can you know
you're in Hong Kong right now, I'm
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in Indianapolis. For having a conversation. We can see each other's body language
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to a degree, but yet we're
not in a in a physical space that
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we're sharing that, but this kind
of starts to create that in our minds
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and I really think that's a pretty
exciting thing. If you would hoh,
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you and please give us an example
application to how this is utilized in Higher
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Ed. What the part that's you
typically help and how to increase their engagement.
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Sure. So, Um Remo is
very flexible Um and that allows us
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to fit into the workflows, into
the major challenges the university has. So
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we have a few. One is
we our layout can be used as a
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job fair, so employers can um
don't have to fly in, they come
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in and they can sit at their
table for like an hour and they can
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get their candidates, they can see
and ask them questions, and so it's
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situated where like when you when the
candidates come to your table, your video
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is already on and you can see
them. So it's almost like you're basically
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there. Um a lot of job
fairs, virtual of job fairs. It's
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like maybe they'll have the employer logo, but there may not may or may
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not be somebody there, or they
just chat. So we mimic that part.
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So that's one Um. The second
is people use us for poster sessions.
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So I'm sure you guys are familiar. Like poster sessions is like it's
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kind of like a trade expo,
but with like you know, it's very
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similar to a job fair, if
you think about it, where each graduate
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student would sit at a big table
basically, and each table has its own
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white board. So they put their
entire poster on that White Board and people
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will come and, Um, you
know, with travel restrictions and also budgets,
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people who want to give grant or
looking for collaborators can then come to
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those tables and then easily looking for
projects, looking for collaboration extremely easily out
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of her mass basis. Post session
is another one. Third is Um alumni
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networking, for just networking events.
Is More of a simpler one and also
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for enrollment. So for prospective students
who are looking at different universities, don't
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come and they don't have to fly. They don't have to flying is a
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pretty big step, but they might
want to learn a little bit more without
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that full cost commitment and this is
a fantastic way. And the best thing
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is you get to talk to someone
like you get to talk to alumni,
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right, and that that makes the
sales pitch much more human and much more
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attractive, because now students can make
and get a better impression. So the
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ones that we've worked with for enrollment, they said that they're like enrollment numbers
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have gone higher than they that were
before because they were able to put a
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face to a name. That's great
and I think it goes back to that
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just what you said there the three
end. What we've been talking about the
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entire time is the idea of humanizing
it, the idea that I can put
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a face to a name, I
can put a face in them and an
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experience and and an emotion to,
you know, what historically might have been
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a chat or something like that.
I I've got a lot more a lot
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more of my senses are engaged and
I think that's really, really great.
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Let me ask you just a follow
up question on some of these types of
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events. Do you ever do any
kind of hybrid where you know there's there's
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people coming in, but then there's
also people about those real tables or you
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know that we described earlier? Ye, so we do. We do do
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hybrid Um. We we also serve
several other segments outside of Higher D and
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so we have had hybrid events there, from our perspective, hybrid events,
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at least from the customers that we're
speaking with. It depends. It really
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depends on how fast the universities are
retrofitting their classrooms and their their their facilities.
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It's it's happening right now at a
fast pacing. Corporate so they're adding
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their up their upgrading their equipment in
their meeting rooms, but at universities it's
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it's still kind of taking some time. I mean there's just more there's just
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more classrooms right it's gonna take more
time. So it hasn't been as fast.
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And the second thing is is that
I think they're all trying to figure
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out hybrid. They're all trying to
figure out how to make it work and
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I gotta tell you, like hybrid
classroom is a really tough problem. Truly
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making it hybrid, not just some
streamcast, not just some streaming. That
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that's that's not that's just streaming.
That's not a hybrid event, that true
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hybrid event. It's very, very
difficult and I think we need a little
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bit more I think there's some people
that are doing it, but I think
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there needs to be more time to
kind of see it really mature and make
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it a really good experience. Yeah, because I can, I can imagine
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in my mind. Um, you
know, we're using the table example earlier.
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You know, we've got a got
a haul. You know, maybe
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it's even like the idea of a
college fair. You know, you've got
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this hall, you've got all these
different places. But but if if all
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of the the the admissions counselors had
a laptop and they were connected to their
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microphone and their their their video,
kind of like what you've said, and
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they're interacting with the people in front
of them, but they also interacting with
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the people that are on the laptop, that starts to create a little bit
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of that sense of I'm there,
but no, don't help me understand.
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No, no, no, no, I'm I'm a hundreds of agreeing with
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you. I think that, yeah, it's it's really hard. I mean
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and in that situation where we actually
advise is don't do it, like,
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don't do that, like you're gonna
be first of all, running an event
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is already stressful, and then you
got to run a virtual and a physical
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like one person, like that's just
I would never do that to anyone.
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So what we've seen, UM is
people is run two parallel events and there's
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two separate teams that do that.
And so that's where hybrid gets a bit
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tricky, because people think hybrid is
like, Oh, it's one team do
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two things, or it's one budget, same budget, and I can do
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two things. What's starting to become
reality is not. No, that's not
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it's you need more budget, you
need more people if you want to do
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like a really well executed hybrid.
And a lot of medium, small medium
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sized companies don't have the uget.
They don't do hybrid. So Large Corps
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like people with the budget, like
they really really want to do it really
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well, then they can do that. That makes a lot of sense because,
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I mean, even as I'm starting
to kind of think that through,
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just what you said I mean,
let's say that I have a preview day
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where I have, you know,
students come on campus to do the campus
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tour and talk with professors and do
some things like that. But if I
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were to do a second version of
that preview day with a different team,
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with a different set of professors,
with a virtual environment, I can create
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the same experience of doing the campus
tour, you know, through through three
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d through virtual through all that,
having those staged professors virtually available to have
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those chats, but it's not relying
on that same team to figure out how
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to do it. And I think
what what's happening, what's going to happen,
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is people realizing that they're actually two
different audiences. People who come physically,
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which maybe live nearby Um can drive, versus people who are like international
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students, maybe in Canada or on
the other coast, or people in small
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towns that don't have the budget.
Then they can participate and that amount number
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of people may be bigger in terms
of numbers and for university to be able
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to scale that kind of marketing effort, I think is is may actually may
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actually be even um much more interesting. That's great. That's great. Thank
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you, Ohigan. At this time
we're going to ask you to show US
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exactly what this looks like and what
this experience via remo would be sure.
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So you can see here, this
is the main hall for the Carlson School
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Management at University of Minnesota. So
this is what it actually looks like and
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this is the photo. This is
this is an actual photo and this is
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what they created virtually. So you
can see how there's like these little tables
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here and you can adjust like the
table names. They even got the little
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ball, the same metal ball,
there as well. So that's one and
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then here's the second one, which
is Nsu Florida. This is the again,
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like the main hall of this building, and this is the virtual version
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of it. So they've got like
this middle, uh, this brick wall
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or gate here as well. And
those people who are just listening to this
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and not seeing the video, basically
we're looking at photographs that are converted to
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virtual environment and just how accurate they
look and how they actually make you feel.
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It's a very three dimensional model,
much like you would see in architectural
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renderings and and things like that,
and we'll ask you to please go to
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the show page wherever you access this
episode and we'll have a link to what
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this looks like. Oh, you
know, are there any other examples that
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you can share or anything you would
like to add before we move away from
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this portion? Yeah, I mean
I think so. A lot of the
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universities that we're talking with they are
doing they're doing several things, like some
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of them are creating online programs,
like strictly online programs. Some of them
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are doing like part time like I'm
sure you guys know, like part time
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Mbas and stuff like that, which
which the participants are more distributed, they're
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not always at the same campus all
the time. So a lot of them
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have started to introduce this because they
want their students to really feel like they're
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they're they're they're, they're actually there. And I think campuses, from what
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they've told me, is so important
to them, like of course right.
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They spend so much money building it
Um. They need to give that,
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they want to share that with with
their students, and so this has been
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very effective for them to feel that. We've also had another large Ivy League
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university that uses us and they will
have buildings for their alumni networking, where
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the buildings are, the actual building
names that they take classes in, when
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when the alumni come in, they're
like, oh, I remember this building,
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that I went there, and that
drives donations because they're able to remember
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back. Oh yeah, I remember
taking that certain class there, you know.
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So so it drives donations about way
too as well. That's interesting,
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is and and just before we kind
of move on, it just generated an
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idea because, I mean a lot
of schools will spend a lot of money
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on their marketing campaigns, for capital
campaigns. So, you know what,
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I'm getting ready to raise million dollars
and we're going to have these three buildings
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on campus that that are going to
be part of that. Imagine if we
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did a virtual event where we actually
hosted the event in this yet to be
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built building that, you know,
we have these tables and we have all
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of our donors who can mingle with
each other and talk with each other.
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That seems like a great use case
to me. Yeah, great, absolutely,
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Hoian, as we in the episode, would like to give you an
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opportunity to either a share of final
thought or something that we did not touch
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on that you feel would be important, or if there is a piece of
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advice or something that you could offer
around online events that would be beneficial to
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our audience. Yeah, I think
when you think about online we all um
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can begin to think a little bit
more open minded, to think that,
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and it's it's really actually an experience, just like how you would design a
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campus tour or you do an alumni
luncheon. Right, you would not take
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your alumni to McDonald's, you would
take them to a place nice where you
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would give them a good experience.
And Zoom and Microsoft teams are great,
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but they were designed specifically for productivity
office meetings, not for an experience.
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And so when people ask me what's
the difference, and that's how I say
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it, it's it's we need to
kind of think about how can we create
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a better experience, because that better
experience drives engagement and at the end of
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the day, engagement is what drives
everything else. It drives donations, it
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drives student participation, it drives enrollment
and it drives qualified candidates because they learn
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more, they understand, they can
talk to people, and there's different ways
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to do that. One is creating
immersive environments like like what I just showed,
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these incredible environments where people can immerse
themselves in second is creating. When
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we talk about interaction right now,
a lot of people say, Oh,
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we'll have chat or we'll do polling. That shows engagement, and I said,
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yes, that's great, Um,
but you can do more than that.
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And the more than that is doing
a workshop, doing a breakout where
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people break out into different tables to
then do a task together. And that
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takes a little bit more thinking and
I think it works well for higher it,
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because that's what you know. Higher
it is, like you know education
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is how do we craft great learning
experiences with people I can understand and work
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together? And if you apply that
to the events, Um, that is
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where you get a lot of engagement. So breakout sessions where people have tasks
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to do and you go into each
of those tables drive up engagement through the
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roof and and that is that's basically
my best tip I can give today.
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Thank you very much, and I
think we've done as good a job as
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we can to describe and also give
examples of how impressive this platform is.
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But a I encourage everyone to go
and investigate remo ooian. If someone wanted
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to reach you and look up remo, what would be the best way for
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00:23:52.799 --> 00:23:57.000
them to achieve that. So they
can go to our website, remo dot
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c Oh um, and also you
can come reach me personally on my linkedin
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Um and I can share my linkedin
with you guys. Very good. Again,
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thank you for your time. Thank
you for letting our constituents know about
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this wonderful resource. Bart, what
are your final thoughts before we end our
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episode today? Well, thanks so
much for for being on the show today
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and one of the couple of things
that I wanted to just point out was
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we keep going back to this idea
of we're all humans and we we thrive.
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I mean, we've all experienced the
fact that, okay, we've lived
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through a pandemic. We took for
granted a lot of things that we have
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with our relationships, with who we
are, how we experienced the world together,
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00:24:38.400 --> 00:24:41.200
and I think that one of the
things that we all yearned for and
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00:24:41.240 --> 00:24:45.200
longed for was this idea of getting
back to, you know, air quote,
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what's normal and the idea that,
you know, even with the idea
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with these virtual platforms. I really
liked Jyan's comment about the fact that zoom
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and teams are kind of created for
productivity, but I think that we need
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more than that when we're talking really
kind of having shared experiences, and I
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00:25:03.680 --> 00:25:07.400
really like that this solution is out
there, the idea that we can create
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shared experiences. While, while a
lot of people are eager to get back
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out to, you know, in
person conferences, you know, different ways
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00:25:14.400 --> 00:25:17.720
of events and things, there's gonna
be a certain percentage of people that are
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00:25:17.759 --> 00:25:21.160
still a little bit hesitant. And
even going into the future, I think
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people are going to be they're gonna
realize that they they have their own preferences,
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whether it's their personality, whether it's
just health issues, whatever it might
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be. We're going to need to
be able to basically um accommodate different types
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00:25:33.920 --> 00:25:38.200
of personalities, different way people want
to engage and and and I really like
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that this is one of the elements
in your tool belt. We often talk
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00:25:41.759 --> 00:25:45.599
about what are all the tools that
higher ed marketers can have when they're looking
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00:25:45.640 --> 00:25:48.559
at, you know, calm flow
and they're looking at ways to engage with
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00:25:48.599 --> 00:25:52.200
people, when they're looking at events. This is just another tool. And
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00:25:52.200 --> 00:25:56.000
and how you use that tool.
I mean you're not going to use a
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00:25:56.000 --> 00:25:59.799
hammer to try to, you know, screw it uh screw in. You're
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00:25:59.799 --> 00:26:02.960
going to use a screwdriver. But
this is an idea that, when you
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00:26:03.039 --> 00:26:06.920
have this need, let's turn to
this part of our tool and and those
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00:26:06.960 --> 00:26:08.720
are out there and I really like
the idea of really being able to use
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this and really improving the humanization of
things and really being able to improve that
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00:26:14.160 --> 00:26:19.160
shared experience. Bart thank you very
much for that wonderful thought into bringing our
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episode to a close. This episode
has been majorly sponsored by Zemi, where
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00:26:26.039 --> 00:26:32.799
students share stories and connect and exclusive
college communities. It's also supported by Kaylor
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00:26:32.920 --> 00:26:37.160
solutions and education marketing and branding agency
and by Think, patented, a marketing
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00:26:37.240 --> 00:26:45.200
execution company combining print and technology for
better engagement. On behalf of my co
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00:26:45.359 --> 00:26:52.559
host Bark Kaylor, I'm troy singer. Thanks again for listening. You've been
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00:26:52.559 --> 00:26:56.680
listening to the Higher Ed Marketer.
To ensure that you never miss an episode,
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00:26:56.880 --> 00:27:00.119
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361
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