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June 14, 2022

From the Ground Up: Building a Medical School With Community in Mind

From the Ground Up: Building a Medical School With Community in Mind

How do you market a school that is in the process of being built?  

Know your mission.  

In this episode, Dr. Michael Rice details his next exciting opportunity: Director of Admissions at the Osteopathic Medical School at Duquesne University. The catch? The school is currently being built from the ground up and will start matriculating students in 2024. Dr. Rice shares the mission behind the school, the importance of connecting with underserved communities, and dismantling misconceptions about osteopathic medicine. 

Join us as we discuss:

  • What it looks like to build a school from scratch
  • How to foster trust with potential students in underserved communities
  • Why you should recruit a class faculty and staff that are reflective of society

The Higher Ed Marketer podcast is sponsored by Caylor Solutions, an Education Marketing and Branding Agency, and by Think Patented, a Marketing Execution, Printing and Mailing provider of Higher Ed solutions.

    

 

Transcript
WEBVTT 1 00:00:00.160 --> 00:00:06.440 The High Red Marketer podcast is sponsored by the ZEMI APP enabling colleges and universities 2 00:00:06.480 --> 00:00:12.800 to engage interested students before they even apply. You are listening to the Higher 3 00:00:12.919 --> 00:00:18.120 Ed Marketer, a podcast geared towards marketing professionals in higher education. This show 4 00:00:18.199 --> 00:00:22.960 will tackle all sorts of questions related to student recruitment, donor relations, marketing, 5 00:00:22.960 --> 00:00:27.359 trans new technologies and so much more. If you are looking for conversations 6 00:00:27.399 --> 00:00:31.839 centered around where the industry is going, this podcast is for you. Let's 7 00:00:31.839 --> 00:00:40.079 get into the show. Welcome to the High Red Marketer podcast, where, 8 00:00:40.079 --> 00:00:45.560 each week, myself, Troye singer and Bart Taylor interview higher read marketers that 9 00:00:45.600 --> 00:00:51.079 we admire for the better met of the entire Higher Ed Marketing Community. Today 10 00:00:51.159 --> 00:00:56.039 we get to go into the conversation of if you could start it all from 11 00:00:56.079 --> 00:01:03.439 scratch with Dr Michael Rice, who will be the director of admissions for the 12 00:01:03.640 --> 00:01:11.280 Osteopathic Medical School at Duqueanne University. Currently he is at the Osteopathic Medical School 13 00:01:11.319 --> 00:01:15.519 at Ohio University and we felt it would be fascinating to talk to someone that 14 00:01:15.640 --> 00:01:22.239 is going to go to a school that is not in existence and that they 15 00:01:22.280 --> 00:01:27.640 are creating and will not be matriculating students until two thousand and twenty four. 16 00:01:27.959 --> 00:01:32.959 Yeah, it's pretty fast mating because I mean very, very seldom does there's 17 00:01:32.959 --> 00:01:37.159 a major school like this come on board and be introduced like this. I 18 00:01:37.200 --> 00:01:38.840 really love a lot of the reasons why they're starting the medical school, and 19 00:01:38.840 --> 00:01:44.319 we'll get into that and the opportunities that that presents for them and as well 20 00:01:44.359 --> 00:01:49.480 as the perspective students, but also just kind of the the humbling essence of 21 00:01:49.640 --> 00:01:53.599 being in that role and, you know, coming in on July of twenty 22 00:01:53.640 --> 00:01:56.799 two and then spending you know, the first year kind of figuring out the 23 00:01:56.840 --> 00:02:00.319 mechanics of how to do the marketing, the recruiting and all that and then, 24 00:02:00.319 --> 00:02:04.239 you know, getting going, you know the fault the summer of twenty 25 00:02:04.239 --> 00:02:07.959 three to get ready for the fall of twenty four. So long process, 26 00:02:07.000 --> 00:02:09.680 but I think it's pretty exciting to hear some of the ideas that Dr Rice 27 00:02:09.800 --> 00:02:15.039 has and and how he's approaching that challenge, especially in kind of a new 28 00:02:15.080 --> 00:02:20.520 way of thinking about everything. So great episode. Yes, I agree, 29 00:02:20.560 --> 00:02:27.199 Bart. Here's our conversation with Dr Michael Rice. It's my pleasure to welcome 30 00:02:27.719 --> 00:02:34.719 Dr Michael Rice, director of admissions for the Osteopathic Medical School at Duquenne University 31 00:02:34.840 --> 00:02:38.960 to the hired marketer podcast. Dr Rice, thank you so much for being 32 00:02:39.000 --> 00:02:45.039 our guest today. Thank you for having me, you know, being completely 33 00:02:45.080 --> 00:02:50.520 transparent. When we first approached Dr Rice it was about another topic, but 34 00:02:50.680 --> 00:02:57.000 he is now transitioning to a wonderful new opportunity for him, which also change 35 00:02:57.120 --> 00:03:00.639 the subject of our podcast topic. Dr Rice, can you give us a 36 00:03:00.680 --> 00:03:09.439 little bit about what your future opportunity is? Certainly you know the opportunity the 37 00:03:09.479 --> 00:03:15.039 next chapter of my professional career is with the proposed occypathic medical school with Ducane 38 00:03:15.120 --> 00:03:23.840 University. It's an exciting challenge to be involved from the ground up. Is 39 00:03:23.840 --> 00:03:28.199 is both exciting and daunting. You know, the good people of do came, 40 00:03:28.400 --> 00:03:32.520 from the president to the provos to the executive dean of the new calm 41 00:03:32.560 --> 00:03:38.000 they all have been very welcoming and very supportive. A lot of things that 42 00:03:38.080 --> 00:03:45.240 I do here at Ohio University Heritage College, something that is specific to the 43 00:03:45.240 --> 00:03:50.840 mission of Dukane that will carry over to the medical school is serving underserved populations. 44 00:03:51.159 --> 00:03:58.400 There are many underserved populations around the state or around the city of Pittsburgh. 45 00:03:58.599 --> 00:04:03.479 Western PA rural and there's some urban pockets that are growtherly underserved, and 46 00:04:03.560 --> 00:04:15.719 so the mission of Dukanes Pending Medical School is serving those underserved populations and recruiting 47 00:04:15.800 --> 00:04:18.480 students who have the heart of service, the heart of servitude, if you 48 00:04:18.519 --> 00:04:25.560 will, and so that's something that is speak, that speaks to the mission 49 00:04:25.639 --> 00:04:30.079 and the founding fathers of Du Kane University and that will definitely be carried forward 50 00:04:31.000 --> 00:04:34.959 in the medical school in terms of this mission and how we go about recruiting 51 00:04:34.959 --> 00:04:45.959 our students and faculty and Admin. That's my charge. My my mission is 52 00:04:46.199 --> 00:04:51.040 from from the very top of the institution, is to recruit folks who want 53 00:04:51.160 --> 00:04:58.519 to be about the business of servitude and serving those who are less fortunate and 54 00:04:58.600 --> 00:05:06.399 also recurring a class faculty and staff that are reflective of society. Part of 55 00:05:06.439 --> 00:05:13.240 that, with something that I've had the opportunity to be involved with greatly here 56 00:05:13.279 --> 00:05:17.879 at Hcomm, is making sure that there are pathway opportunities access, an opportunity 57 00:05:17.879 --> 00:05:23.160 from black and brown students who have been or populates that have been marginalized and 58 00:05:23.160 --> 00:05:29.519 in row settings in the met school and missions, and so those are exciting. 59 00:05:30.040 --> 00:05:34.800 Those are my mandates, as have been given to me and I'm excited 60 00:05:34.959 --> 00:05:44.639 about the challenge opportunity that Kane is going to present. That's great. I 61 00:05:44.680 --> 00:05:47.600 appreciate you kind of given us a little bit of a context to this conversation, 62 00:05:47.720 --> 00:05:51.639 Dr Rice, and just curious. I know that this is the second 63 00:05:53.240 --> 00:05:57.000 new medical school that I've heard bring come on in the last couple of years. 64 00:05:57.000 --> 00:06:00.639 I mean one I'm familiar with is another Catholic institution here Indianaples Marion University, 65 00:06:00.800 --> 00:06:05.000 that launched their medical school probably about nine or ten years ago. But 66 00:06:05.279 --> 00:06:08.879 I'm curious where did the I did come from this and certainly, I think, 67 00:06:08.879 --> 00:06:11.279 out of the out of the Catholic tradition that you described, to the 68 00:06:11.319 --> 00:06:15.160 idea of service. But I mean, is there a is there a specific 69 00:06:15.160 --> 00:06:18.800 need that the school kind of identified? and and tell me a little bit 70 00:06:18.839 --> 00:06:25.040 about kind of the the ideation of where this medical school came from. You 71 00:06:25.079 --> 00:06:30.519 know, as I understand it, it was something that has been discussed many, 72 00:06:30.560 --> 00:06:35.480 many years in the making, the carrying of the spirit and tradition of 73 00:06:35.639 --> 00:06:44.360 Ukane and service to understood populations of Western Pa, not only of the state 74 00:06:44.439 --> 00:06:48.439 of Pennsylvania, but nationally and from a global perspective. So I'm aware that 75 00:06:48.639 --> 00:06:55.800 many, many years ago there had been in a works to build and partner 76 00:06:55.879 --> 00:07:00.240 with local entities, if you will, to build a medical school at Ukane. 77 00:07:00.680 --> 00:07:08.600 For whatever reason, those plans were laid aside and at the appropriate time 78 00:07:08.839 --> 00:07:14.639 they were picked up and brought fullward and coming through fruition. You know, 79 00:07:14.680 --> 00:07:18.160 I'm a firm believer that everything has a season. It might not have been 80 00:07:18.240 --> 00:07:24.120 the right season for Duque to launch as a medical school many years ago, 81 00:07:24.279 --> 00:07:30.519 but now, the timing, the opportunity and this takeholders that are necessary to 82 00:07:30.600 --> 00:07:35.279 undertake such a daunting, such an awesome task. It's time. It's the 83 00:07:35.279 --> 00:07:41.000 season. That's great and I find that I'm so respective of that and and 84 00:07:41.319 --> 00:07:44.319 of you and the other leaders that are on the team that you know, 85 00:07:44.319 --> 00:07:49.439 basically coming in and you know you've got these the VENGER team coming together and 86 00:07:49.480 --> 00:07:53.720 you know, taking on something bigger than than any of you have done before. 87 00:07:53.720 --> 00:07:56.079 And I think that we'll get into a little bit more in the conversation 88 00:07:56.160 --> 00:08:00.399 about kind of everything starting from scratch, but I mean, personally, how 89 00:08:00.399 --> 00:08:01.439 does it feel for you? I mean you're coming in, you know, 90 00:08:01.480 --> 00:08:07.879 getting ready to recruit for fall of twenty, twenty three, so we're year 91 00:08:07.959 --> 00:08:11.519 out. You're going to start in July and get get going to recruit for 92 00:08:13.040 --> 00:08:16.720 the following year. There's I mean personally that's going to be kind of exciting 93 00:08:16.759 --> 00:08:18.279 to kind of be able to say hey, I'm I'm getting ready to you, 94 00:08:18.920 --> 00:08:24.600 kind of do something, on the front end of something. It is 95 00:08:24.720 --> 00:08:28.600 very exciting also very humbling. You know, I don't come to this position 96 00:08:28.759 --> 00:08:35.120 thinking that it's going to be an easy task. I don't come to this 97 00:08:35.159 --> 00:08:39.639 position thinking that I have all the answers in terms of the recruitment process and 98 00:08:39.679 --> 00:08:48.720 the right dynamic in terms of formulating the exact team necessary to undertake this measure. 99 00:08:48.840 --> 00:08:52.799 So it's exciting to be all the front end. But also, I'm 100 00:08:52.879 --> 00:08:58.320 cognitive the fact that out of all the COLMS, out of all the ICEOPATHIC 101 00:08:58.399 --> 00:09:03.000 medical schools, I think I might be the only African American male that would 102 00:09:03.039 --> 00:09:09.200 be director of admissions. MMM. And so I know probably O theopathic association 103 00:09:09.240 --> 00:09:15.320 there is there are concerned efforts in terms of some big diversity and inclusion initiatives. 104 00:09:15.399 --> 00:09:20.679 Right. You know, I I take with some bit of sobriety in 105 00:09:20.759 --> 00:09:28.279 terms of realizing that this is a very big position. It has the opportunity 106 00:09:28.639 --> 00:09:35.919 to be generational, have generational effects in terms of serving some of those underserved 107 00:09:37.080 --> 00:09:43.399 western Pennsylvanians that do not have access to the quality healthcare, also generational change 108 00:09:43.600 --> 00:09:48.440 of students who might be first jen coming into the medical profession. So this 109 00:09:48.519 --> 00:09:56.840 has an opportunity to be both transformative and to provide generational change to many families 110 00:09:58.159 --> 00:10:01.039 that we just wouldn' be able to account they could be as numerous as the 111 00:10:01.080 --> 00:10:07.639 stars themselves. Because, yeah, you affect folks in the hill district who 112 00:10:07.639 --> 00:10:13.679 may not have trust of doctors and you going to build community and relations in 113 00:10:13.720 --> 00:10:18.519 trust and then you begin recruiting students from those areas, from that lying row 114 00:10:18.639 --> 00:10:22.720 areas. Again, those same world folks may not have access to quality healthcare, 115 00:10:24.960 --> 00:10:28.720 they may not have that trust factor, but the opportunity to go in 116 00:10:28.759 --> 00:10:35.039 with a team to establish those trust lines of community, faith, of foundation. 117 00:10:35.159 --> 00:10:39.039 I think our exciting. But, but, but, I but I 118 00:10:39.240 --> 00:10:45.519 we remiss if I didn't acknowledge the fact that there's going to be a lot 119 00:10:45.559 --> 00:10:52.240 of first right for when in this position. I'm honored but very humble at 120 00:10:52.240 --> 00:10:56.759 the same time. That's great. Dr Rice. Would love to talk about 121 00:10:56.759 --> 00:11:01.879 some of the tactics and the strategy that you will use to achieve your goals 122 00:11:01.919 --> 00:11:07.360 and to approach those underserved communities and to convince the people in the hill district 123 00:11:07.399 --> 00:11:13.360 that they can trust doctors and they can go to school at Douqueanne. So 124 00:11:13.480 --> 00:11:18.840 have you given much thought to that this early in the cycle, this early 125 00:11:18.879 --> 00:11:24.120 in the process of going into this endeavor? Actually, I have Dr Copman, 126 00:11:24.279 --> 00:11:30.080 who is the executive dean of the new medical school, here and I 127 00:11:30.120 --> 00:11:35.519 have kind of had some extended talks about his vision, our vision, if 128 00:11:35.519 --> 00:11:41.159 you will, of how we would like to go about recruiting students who may 129 00:11:41.600 --> 00:11:46.320 not think that they have the opportunity to go to medical school, to build 130 00:11:46.320 --> 00:11:54.039 those trust factors within certain communities. Car that, in terms of a community 131 00:11:54.039 --> 00:12:00.159 based type of recruitment is although I no longer had the need for barbershops, 132 00:12:00.200 --> 00:12:03.240 I'm going to going to look a barbershops and anything ware of we're here, 133 00:12:03.240 --> 00:12:07.840 we're here to stay and this is our committed to you and to into our 134 00:12:07.840 --> 00:12:13.519 community. I want to go into local churches and synagogues and mosque to give 135 00:12:13.559 --> 00:12:18.919 them the same message, showing that there's a partnership. We hope to build 136 00:12:18.960 --> 00:12:28.440 a synergy around those community based religious organizations to establish that that that open dialog 137 00:12:28.559 --> 00:12:33.559 in that Bridge to access an opportunity for those toudents who may have been marginalized 138 00:12:33.559 --> 00:12:39.360 in the past. You know something Dr Kaplan has talked to Bouy in terms 139 00:12:39.360 --> 00:12:46.399 of recruiting. You know what if we took the recruitment along the lines of 140 00:12:46.440 --> 00:12:48.960 maybe going into soon as homes and sitting down with their parents and having a 141 00:12:50.039 --> 00:12:56.360 meal? You don't see that type of recruitment for medical schools or other trouble 142 00:12:56.360 --> 00:13:03.200 of degree programs. That's not really done. But what if we identify this 143 00:13:03.240 --> 00:13:09.080 student who is exemplary and we want them at our school because we feel that 144 00:13:09.159 --> 00:13:16.039 they fit our mission and we feel that we have a wonderful education that they 145 00:13:16.039 --> 00:13:20.759 can benefit from to be the best that they can be? But what if 146 00:13:20.759 --> 00:13:24.159 we went in to their homes and sat down with their mother or their father 147 00:13:24.279 --> 00:13:28.399 or their grandma, the Nana or where the case may be, as a 148 00:13:28.480 --> 00:13:33.440 hey, we love your son or daughter, we will very much like to 149 00:13:33.519 --> 00:13:37.720 see them at do can in our medical school. What do we need to 150 00:13:37.759 --> 00:13:41.200 do to make you feel comfortable in choosing us, because it's a two way 151 00:13:41.240 --> 00:13:46.480 street. We might like you, but you may not like us. Right. 152 00:13:46.440 --> 00:13:52.440 So there needs to be a comfort level that from by the parents knowing 153 00:13:52.559 --> 00:13:58.600 that if we recruit your son or daughter to decane, and this is the 154 00:13:58.600 --> 00:14:05.320 same thing we do here at Hcom John Shrinern shriner and director Harmon we've tried 155 00:14:05.399 --> 00:14:11.279 to foster, is if we recruit your son or daughter and matriculate your son 156 00:14:11.320 --> 00:14:16.519 and daughter, we're going to graduate your son and daughter and care for them 157 00:14:16.519 --> 00:14:20.519 as if they were are very own. So a lot of times when I 158 00:14:20.600 --> 00:14:24.679 recruit students, first I get their permission, but I established that trust where 159 00:14:24.720 --> 00:14:28.840 they allow me to speak to them as if I were advising my son or 160 00:14:28.919 --> 00:14:33.240 daughter. Right, and if I'm advising my son or daughter, I'm going 161 00:14:33.279 --> 00:14:39.080 to give them the best professional advice, whether they want to hear or not, 162 00:14:39.039 --> 00:14:43.639 that I have. It may be good information or maybe information that stings. 163 00:14:43.879 --> 00:14:48.480 For example, if I'm working with the student and they need to improve 164 00:14:48.519 --> 00:14:52.960 on their imcat or maybe they need to take a gap here and take a 165 00:14:52.000 --> 00:14:58.759 Master's program and the biology biological sciences to enhance their tpas in their profile. 166 00:15:00.879 --> 00:15:11.080 I want to have those honest conversations because one of the pursuit of medical education 167 00:15:11.200 --> 00:15:16.399 is is docting. There's a reason why less than six percent of the US 168 00:15:16.480 --> 00:15:22.519 population have deal or empty behind their names as because of the challenges and I 169 00:15:22.519 --> 00:15:28.480 want to paint a real picture in terms of this is. This is real. 170 00:15:28.480 --> 00:15:31.799 This is where you're going to face. It's not going to it's not 171 00:15:31.840 --> 00:15:35.720 always going to be preachs and cream, but we're here to help you at 172 00:15:35.759 --> 00:15:39.399 every step of the way so that you can get all that you can and 173 00:15:39.480 --> 00:15:43.399 to be your better best. That's great and I I love a couple things 174 00:15:43.399 --> 00:15:46.919 that you said there that I think apply to a lot of different things beyond 175 00:15:46.960 --> 00:15:50.159 just medical school recruitment. But the idea that you building the relationships and actually 176 00:15:50.159 --> 00:15:54.679 pursuing students, I think everyone wants that. I mean we all. I 177 00:15:54.679 --> 00:15:58.159 think we all have a sense of feeling good that when we build relationships, 178 00:15:58.159 --> 00:16:02.639 whether we're you know, whether we're buying a new car or doing something else, 179 00:16:02.679 --> 00:16:04.679 we tend to trust those people who actually care about us and they see 180 00:16:04.759 --> 00:16:10.000 us. That's so important for all kinds of high ed marketing and High Ed 181 00:16:10.120 --> 00:16:14.799 recruitment that I think sometimes we miss, especially when we get into these you 182 00:16:14.799 --> 00:16:18.240 know, so much of our marketing can be automated that we sometimes lose that 183 00:16:18.320 --> 00:16:22.120 human touch, and so the idea of sitting down with somebody for dinner seems 184 00:16:22.240 --> 00:16:26.440 kind of crazy, but that's where relationship start. Breaking bread with someone is 185 00:16:26.840 --> 00:16:30.960 kind of a an ancient tradition that I think builds trust and I love the 186 00:16:30.960 --> 00:16:34.639 fact that you guys are even thinking about those types of things. And I 187 00:16:34.679 --> 00:16:37.000 have to say that, you know, one of the things that I'm sure 188 00:16:37.039 --> 00:16:41.200 a lot of our listeners are thinking about is, wow, what a great 189 00:16:41.200 --> 00:16:44.799 opportunity to build something totally from scratch. I mean you're not having to come 190 00:16:44.840 --> 00:16:47.519 in and saying and hearing, Oh, we've always done it that way, 191 00:16:47.519 --> 00:16:48.919 we're going to keep doing it that way, because they've never done it that 192 00:16:48.919 --> 00:16:53.080 way. So I think that's pretty exciting and and I guess one of their 193 00:16:53.080 --> 00:16:56.960 comment I want to make, and I'll just I'd like to hear your perspective 194 00:16:56.000 --> 00:16:59.919 on this, Dr Rice, is that you know and and I'll be I'll 195 00:16:59.960 --> 00:17:02.080 be transparent. We talked a little bit about it in the in the pre 196 00:17:02.200 --> 00:17:06.000 interview. You have a little bit of experience. My my wife, attended 197 00:17:06.240 --> 00:17:10.799 and graduated from medical school and had a career in medicine. I know you 198 00:17:10.839 --> 00:17:14.599 know, thirty years ago when she was looking at schools, there was a 199 00:17:14.720 --> 00:17:18.519 there was a discrepancy and a misunderstanding, if you will, about, you 200 00:17:18.559 --> 00:17:23.400 know, osteopathic medicine and allopathic medicine, with with the MD versus the do 201 00:17:23.759 --> 00:17:27.720 sometimes I think that that is what I have thought, or maybe you can 202 00:17:27.720 --> 00:17:30.359 correct me if I'm wrong. There's even a level of trust that you have 203 00:17:30.400 --> 00:17:37.359 to build up historically from some misconceptions and some stereotypes about osteopathic medicine that that's 204 00:17:37.440 --> 00:17:41.119 simply not true. But I'm sure that building the trust in some of these 205 00:17:41.160 --> 00:17:45.279 communities and some of these different places that's going to be part of your challenge 206 00:17:45.279 --> 00:17:52.680 as well. Absolutely, when I started ten years ago there was more misconceptions 207 00:17:52.759 --> 00:17:57.920 and at veryanging about and now, as theopathic position is less than right, 208 00:17:57.960 --> 00:18:03.960 I think over the less decade or so the osteopathic associations have done a credible 209 00:18:04.119 --> 00:18:15.599 job in marketing osteopathic medicine, its principles as foundation and establishing the fact that 210 00:18:15.680 --> 00:18:19.839 for the most part, if you go to an r or to a clinic 211 00:18:21.039 --> 00:18:26.680 or to hospital, unless you're looking at the the embrowdery on the code, 212 00:18:27.279 --> 00:18:33.880 you're not realizing that you could you may have been visited or cared for by 213 00:18:33.960 --> 00:18:38.000 a deal or an MD right. So I think all the past several years 214 00:18:40.400 --> 00:18:47.160 there has been some better brand awareness, better education of the public, and 215 00:18:47.519 --> 00:18:55.799 that also includes better educating some of those advisors that have been in their stead 216 00:18:55.920 --> 00:18:59.680 for many years and the MD ways, the only pathway that they know, 217 00:19:00.279 --> 00:19:06.119 and getting to know them and establishing those relationships. And also the GMB, 218 00:19:06.279 --> 00:19:11.279 the graduate MEDYAL medical education programs, those residency programs are now one. That 219 00:19:11.440 --> 00:19:18.039 process was that began in two thousand and fifteen was finalized in the summer of 220 00:19:18.079 --> 00:19:21.480 two thousand and twenty. So the same and crediting body for an MD, 221 00:19:21.799 --> 00:19:26.640 sociality for the do so the residencies are now one. There's no longer just 222 00:19:26.839 --> 00:19:33.440 an alapathic or an ostapath ethic residency. They're all one and I think those 223 00:19:34.000 --> 00:19:41.680 those realizations are going a long way in and letting everybody know that an Ostpath 224 00:19:41.720 --> 00:19:48.200 of decision can, can can be or pursue any type of resident residency or 225 00:19:48.759 --> 00:19:52.359 specially or subspecially right, regardless if you go to Harvard or high estate or 226 00:19:53.240 --> 00:20:00.240 Higher University here, this college or Universus Cincinnati or University of Michigan. At 227 00:20:00.240 --> 00:20:04.000 the end of the day, if you don't have the board scores, doesn't 228 00:20:04.039 --> 00:20:07.799 matter where you where you where you attended medical school. But if you had 229 00:20:07.880 --> 00:20:12.079 the board scores, that are redness of students being accepted those programs, it 230 00:20:12.119 --> 00:20:15.160 didn't matter where you go, rather out of path or osteopathy. And so 231 00:20:15.240 --> 00:20:22.279 I think the key here modern troy is that making sure that the pedagog you, 232 00:20:22.359 --> 00:20:27.039 the the the the the curriculum within the medical school prepares the students for 233 00:20:27.440 --> 00:20:33.599 not only first time board passage but high board scores right, and that's what 234 00:20:33.720 --> 00:20:38.799 we've tried to do here at Heritage College. We had matched a about two 235 00:20:38.799 --> 00:20:42.319 weeks ago, two weeks ago today, and if the choice occasion, we 236 00:20:42.440 --> 00:20:48.720 were in our Atram in our new facility and students were getting the good news 237 00:20:48.839 --> 00:20:56.319 where they've matched and and what's specialty. So it's a lot of that has 238 00:20:56.400 --> 00:21:02.200 to do with the front end, recruiting the rights to it, preparing those 239 00:21:02.480 --> 00:21:07.160 all of our students for success in the classroom and those standardized exams and making 240 00:21:07.160 --> 00:21:14.559 sure that the curriculum is conducive to preparing its students for those board scores. 241 00:21:14.559 --> 00:21:18.400 Because again, if you had the University of Michigan, although the University of 242 00:21:18.400 --> 00:21:22.680 Michigan has a great reputation, a great school, but if there's students aren't 243 00:21:22.680 --> 00:21:29.799 passing the boards at a high level that that matter, they're just not going 244 00:21:29.839 --> 00:21:32.559 to ratch. They're not going to match to any residency programs. It's exactly 245 00:21:32.720 --> 00:21:34.799 right. I'm curious as you as you kind of think about this and I'm 246 00:21:34.799 --> 00:21:38.079 sure getting back to what maybe somewhere other listeners might be thinking, it's like, 247 00:21:38.519 --> 00:21:41.680 oh well, you're a director of admissions at a medical school and don't 248 00:21:41.720 --> 00:21:45.440 most medical schools kind of turn people away because they fill their class and and 249 00:21:45.640 --> 00:21:49.400 you know it's a very competitive environment. It's not like my program that's a 250 00:21:49.799 --> 00:21:55.759 x where I'm struggling to fill the class. How do you talk to people 251 00:21:55.759 --> 00:21:57.960 about that, because I mean certainly you don't have anything to take for granted 252 00:21:59.039 --> 00:22:00.960 here starting into kine because I mean it's a brand new program so, but 253 00:22:02.119 --> 00:22:04.000 I know a lot of other medical schools it's pretty typical to fill the class 254 00:22:04.079 --> 00:22:08.400 and have to close the class because of just the nature of the medical degree. 255 00:22:08.480 --> 00:22:11.920 Talk about that. That's a great point to bar. You know, 256 00:22:12.279 --> 00:22:18.279 what I hope to carry over from the Heritage College what we do is typically 257 00:22:18.400 --> 00:22:21.720 a lot of MED schools. Well, first of all, we interview from 258 00:22:21.839 --> 00:22:26.519 mid April to the end of September and all medical schools are on a rolling 259 00:22:26.599 --> 00:22:32.720 admissions so that only that is a rebird gets to worm. And the sooner 260 00:22:32.759 --> 00:22:36.559 that you get your applications come complete and are able to follow up with those 261 00:22:36.599 --> 00:22:40.759 schools that are on your radar, the more likely it is that you can 262 00:22:41.440 --> 00:22:45.880 receive an early interview for early acceptance. There are times where we have to 263 00:22:45.920 --> 00:22:51.240 have those tough conversations at the end of the interviewing cycle where we're just interviewing 264 00:22:51.319 --> 00:22:56.200 for weight list only, but we're making those students aware of the fact, 265 00:22:56.000 --> 00:23:02.319 you know, before they come in or accept an invitation for interview. You 266 00:23:02.400 --> 00:23:06.200 know it's about setting the proper expectation and making sure that you have those open 267 00:23:06.279 --> 00:23:11.119 lines of communication with those students. Also, a part of that is for 268 00:23:11.240 --> 00:23:18.359 those students who may not receive an interview or get accepted, or if they 269 00:23:18.559 --> 00:23:22.119 interview and their weight listed or rejected. I know that rejection is not a 270 00:23:22.319 --> 00:23:26.720 pc term, but it is what it is right maybe you're not accepted for 271 00:23:26.839 --> 00:23:30.680 whatever reason. Something that we do here at Acom that I want to take 272 00:23:30.759 --> 00:23:37.440 forward to do Kane is that had those tough conversations. Why did Susie Smith 273 00:23:37.799 --> 00:23:42.519 get weight listed or or are not accept and how can we help susie become 274 00:23:42.680 --> 00:23:49.279 a more competitive applicant for the next cycle? Often Times, after our interview 275 00:23:51.240 --> 00:23:53.720 here at the Heritage College, nine times out of ten, if a student 276 00:23:53.799 --> 00:24:02.039 is weightlisted or rejected, they'll talk with me and during those admission selection meetings 277 00:24:02.119 --> 00:24:07.559 I will take Kobe his notes so that anticipating that they'll call in, because 278 00:24:07.599 --> 00:24:12.000 we encourage him to do so, right feedback and have those tough conversations and 279 00:24:12.559 --> 00:24:18.599 if they adhere to some of those suggestions from the interview and committee, from 280 00:24:18.599 --> 00:24:26.759 the Selection Committee, then chances are the following year they are more competitive applicant, 281 00:24:26.839 --> 00:24:33.000 they are a better interviewe the second time around because they know what they 282 00:24:33.000 --> 00:24:38.319 expect. They have done the the the new diligence in terms of prepping their 283 00:24:38.359 --> 00:24:44.839 application, their profile, because they've taken to heart what we have recommended and 284 00:24:45.039 --> 00:24:48.519 that's that's the same approach I'd like to take with Du Kane, because not 285 00:24:48.680 --> 00:24:52.119 everybody's going to make it their first cut. Not Every pathway into medical school 286 00:24:52.200 --> 00:24:56.039 is the safe for everyone. And Not one is better or worse than the 287 00:24:56.119 --> 00:25:00.119 other. Right. I mentioned Earli in the conversation about season, about Dukane. 288 00:25:00.240 --> 00:25:03.799 It wasn't their season to open named medical school those many years ago. 289 00:25:04.039 --> 00:25:07.519 It's starts. It's our season now. Same thing with a medical student. 290 00:25:07.559 --> 00:25:15.400 I was talking with a student who is going through our post back program who 291 00:25:15.599 --> 00:25:18.559 was weightless at last year. It just wasn't her season. Now it's her 292 00:25:18.640 --> 00:25:23.720 season. She is coming into her own. She feels more prepared and confident 293 00:25:23.839 --> 00:25:29.880 that she's able to withstand the ricords of the medical medical school curriculum, be 294 00:25:30.119 --> 00:25:34.319 cause we had that tough conversation over a year ago and she has taken those 295 00:25:34.400 --> 00:25:38.480 things the heart and have has done those things and now she's ready. Yeah, 296 00:25:38.759 --> 00:25:44.319 and so those are the things that I'm hoping that I can take with 297 00:25:44.519 --> 00:25:48.240 me to the cane and incorporate some a similar, similar structure. That's great 298 00:25:48.279 --> 00:25:51.920 and I really like, I mean kind of what I'm hearing a little bit 299 00:25:52.000 --> 00:25:55.599 from a marketing strategy and communication strategy is the fact that, okay, we're 300 00:25:55.640 --> 00:25:59.000 going to approach these students like real people and that they're that we're going to 301 00:25:59.039 --> 00:26:02.200 build valuable relationships, even to the point where we can have hard conversations with 302 00:26:02.319 --> 00:26:04.359 them to make their lives better, and I love that. What are some 303 00:26:04.440 --> 00:26:07.920 of the other materials are marketing that you're putting together kind of from this, 304 00:26:08.319 --> 00:26:11.640 starting from scratch? I mean you're going to service, certainly going to be 305 00:26:11.680 --> 00:26:15.160 putting some view books together, some calm flows. Tell us a little bit 306 00:26:15.160 --> 00:26:21.400 about what's on your plan. Well, gentlemen, I have to be honest 307 00:26:21.440 --> 00:26:25.960 with you. Those are sitting in the works and actually our first matrigality classes, 308 00:26:26.000 --> 00:26:30.160 two thousand and twenty four. Right. Okay, so I have been 309 00:26:30.200 --> 00:26:34.319 advised and had been introduced to the marketing team that will be working with great 310 00:26:34.599 --> 00:26:40.960 art medical school. Specific plans in terms of, obviously the view books and 311 00:26:41.119 --> 00:26:45.920 some other slary of marking materials, website, those are in the works, 312 00:26:45.160 --> 00:26:52.279 but the kind of the nuts and bolts, the potatoes, have not been 313 00:26:52.480 --> 00:26:56.680 addressed and I can only speculate, doubt or give you the standard, but 314 00:26:56.799 --> 00:27:03.359 any nuances or a specificity I could give you that time because I was I 315 00:27:03.400 --> 00:27:06.359 don't know, because well, and as probably part of what's going to start 316 00:27:06.400 --> 00:27:08.640 in July when you when you land there, it's like, let's figure this 317 00:27:08.759 --> 00:27:12.839 out. So absolutely, absolutely, that's great. That's really, really good. 318 00:27:15.200 --> 00:27:18.759 We talk a lot about it on the show. Schools are really struggling 319 00:27:18.759 --> 00:27:22.319 today to make the same adspend work. Cepms are up eighty nine percent year 320 00:27:22.319 --> 00:27:27.079 over year on facebook and instagram. Our College clients are no longer looking for 321 00:27:27.200 --> 00:27:32.640 rented audiences. They're looking for an owned community where they can engage students even 322 00:27:32.720 --> 00:27:36.880 before they apply. This is why Zeemi has become so crucial for our clients. 323 00:27:37.319 --> 00:27:41.359 With over one million students, close to tenzero five star ratings, consistently 324 00:27:41.480 --> 00:27:45.720 ranked as one of the top social laps and recently one of apples hot APPs 325 00:27:45.759 --> 00:27:48.799 of the week, there is simply isn't anything out there like it, and 326 00:27:49.000 --> 00:27:52.759 we have seen it all. Zeemi not only provides the best space for student 327 00:27:52.839 --> 00:27:56.759 engagement, but the most unique in action will data for their one hundred and 328 00:27:56.839 --> 00:28:02.920 sixty college and university partners. We know firsthand from our clients that Zee me 329 00:28:03.079 --> 00:28:07.519 is a must have strategy for Gen Z. Check them out now at colleges 330 00:28:07.640 --> 00:28:15.920 dot Zee mecom. That's colleges dot Zee m eecom. And yes, tell 331 00:28:15.039 --> 00:28:19.160 them. Barton Troy, sent you. As we bring our episode to a 332 00:28:19.279 --> 00:28:23.480 close, we usually asked our guests, Dr Rice, if there's one piece 333 00:28:23.519 --> 00:28:27.880 of advice that they could leave for someone that's in their industry that's sitting in 334 00:28:29.039 --> 00:28:32.720 their seat. In for you, it would be a director of admissions at 335 00:28:32.759 --> 00:28:37.799 another medical school that has benefited you that you don't mind passing on to them. 336 00:28:37.279 --> 00:28:41.319 What piece of advice would that be? That's a great question and I 337 00:28:41.559 --> 00:28:49.119 think I would have to go back to a coining a phrase from a Quenos 338 00:28:49.160 --> 00:28:56.720 foot speaker of the SMA multicultural event gala last month, and one of my 339 00:28:56.880 --> 00:29:00.839 talking points was don't let anyone knock your hustle. HMM, and what I 340 00:29:02.039 --> 00:29:06.119 meant by that is whether you come from a World Appalachia, where you come 341 00:29:06.200 --> 00:29:08.480 from urban, whatever walk of life, there's always going to going to be 342 00:29:08.599 --> 00:29:15.680 dowbs when you share your vision, when you share something, your desire, 343 00:29:15.880 --> 00:29:21.400 your zeal, if you will, to do something extraordinary. So you have 344 00:29:21.519 --> 00:29:26.000 to be careful who you share those, your vision, your dreams with because, 345 00:29:26.839 --> 00:29:32.720 although well intended, someone who might be coming from a first generation college 346 00:29:32.759 --> 00:29:40.000 background, they might be at a company, at a family cookout or holiday 347 00:29:40.079 --> 00:29:44.240 dinner and their uncle who knows everything, who has opinion on everything, but 348 00:29:44.440 --> 00:29:48.319 really has it lived outside of his bubble will give you the advice that he 349 00:29:48.680 --> 00:29:53.680 knows nothing about, and he's doing that out of out of love, that 350 00:29:53.799 --> 00:29:57.680 out of maliciousness. But you have to be very careful of who you show 351 00:29:57.720 --> 00:30:02.880 your dreams with. The kids now you're body can receive, when will receive, 352 00:30:03.279 --> 00:30:11.759 your challenge and your goal of doing something extraordinary beyond their scope. Seek 353 00:30:11.799 --> 00:30:15.440 wise counsel and never give up because, as I basically before, not everybody 354 00:30:15.559 --> 00:30:22.240 comes to medical school the same pathway, the same way, the same opportunity, 355 00:30:23.079 --> 00:30:27.880 and not one opportunity is better than the other. And I think that 356 00:30:30.039 --> 00:30:34.720 if they hold on to those things and define their why, why they are 357 00:30:34.839 --> 00:30:40.119 going to do what they do, I think that that will be well for 358 00:30:40.240 --> 00:30:44.359 them. And I don't want to promise pion this guy. Not Everybody's cut 359 00:30:44.440 --> 00:30:51.200 out to be a physician. That's why I have a doctorate in higher education 360 00:30:51.240 --> 00:30:56.039 administration. I've an educational doctorate right. There's a reason for that. The 361 00:30:56.200 --> 00:31:02.559 chemistry's and Mike Rice and my success and progression and the biochemistry at all that 362 00:31:02.759 --> 00:31:04.799 was that was just not my cup of tea. That was not my strong 363 00:31:04.920 --> 00:31:10.279 suit. But those who have that educational acumen, in that attitude to do 364 00:31:10.440 --> 00:31:15.440 so. Maybe you've gotten off to a slow start during your first year, 365 00:31:15.519 --> 00:31:21.039 two during your undergraduate years. That's still not necessarily the end of the road. 366 00:31:21.839 --> 00:31:25.839 You might have a digger hold it to the climb out of but it's 367 00:31:25.960 --> 00:31:33.599 possible and one way that these possibilities exist as two pathway programs that I'm passionate 368 00:31:33.680 --> 00:31:41.440 about. A SCOM has a long history of its pathway programs, summer scholars 369 00:31:41.519 --> 00:31:48.559 I post baccalric program a Summer Undergraduate Research Fellowship Summer Program I'm hoping to adopt 370 00:31:48.640 --> 00:31:53.640 some of those best practices and move those two decaine to provide access an opportunity 371 00:31:53.880 --> 00:31:59.920 to those students who may not have had the opportunity to really, really truly 372 00:32:00.039 --> 00:32:06.039 understand that this dream is possible. Dr Weiss, thank you so much. 373 00:32:06.240 --> 00:32:09.240 We wish you all the best and no one's going to try to challenge your 374 00:32:09.240 --> 00:32:16.960 a hustle and, yeah, we have full faith that you will come victorious 375 00:32:17.039 --> 00:32:22.079 on the other side of this endeavor and I know there's a lot of future 376 00:32:22.160 --> 00:32:25.079 students that are counting on you and a big leadership team counting on you. 377 00:32:25.240 --> 00:32:30.720 So again, thank you for sharing your story. If any of our listeners 378 00:32:30.759 --> 00:32:34.200 would like to contact you. What would be the best way for them to 379 00:32:34.279 --> 00:32:38.480 do so? Well, I would say probably the best way. Why? 380 00:32:38.559 --> 00:32:45.240 I'm in tradition transition because I am here at Ahcom until mid June. So 381 00:32:45.400 --> 00:32:52.079 you can contact me at Rice M at Ohio got EDU. That's Rice M 382 00:32:52.839 --> 00:32:57.279 at Ohio got EDU, and in between then you can use my personal email, 383 00:32:57.519 --> 00:33:04.720 and that's Michael Julian Rice at gmailcom. Very good again, Dr Rice. 384 00:33:04.880 --> 00:33:09.920 Thank you for your time. You're welcome. Bart what would your last 385 00:33:10.000 --> 00:33:13.720 comments be? Yeah, I just want to point out a couple things that 386 00:33:13.799 --> 00:33:15.480 Dr Rice talked about and thanks again so much for being on the on the 387 00:33:15.519 --> 00:33:19.200 conversation. One thing I wanted to do is is, you know, a 388 00:33:19.279 --> 00:33:22.240 lot of what Dr Riis was talk about with challenging don't let anybody challenge your 389 00:33:22.319 --> 00:33:24.799 hustle. I think that can apply to hired marketers to because I know that 390 00:33:25.119 --> 00:33:29.960 I've often heard people at like Ethan Braden a few other ones who we've had 391 00:33:30.319 --> 00:33:34.240 on the podcast before, the whole idea of being the drivers of the brand, 392 00:33:34.319 --> 00:33:37.480 being the drivers at the messaging, helping people like Dr Rice be able 393 00:33:37.519 --> 00:33:42.599 to do his job well by doing your job well. And I think sometimes, 394 00:33:43.519 --> 00:33:46.599 sometimes as hired marketers. We can get into committees with faculty, we 395 00:33:46.680 --> 00:33:51.880 can get committees of leadership and everything gets king of watered down, even though 396 00:33:51.920 --> 00:33:54.799 you might know exactly what we need to be doing. Don't, don't let 397 00:33:54.839 --> 00:33:59.079 other people challenge your huse of kind of step up and be bold and kind 398 00:33:59.119 --> 00:34:01.880 of represent the Brandon and make your case and you don't have to be argumentative, 399 00:34:01.880 --> 00:34:06.839 but I think sometimes standing up and really being able to articulate the why 400 00:34:07.400 --> 00:34:09.039 of why something needs to happen. I mean I love some of the things 401 00:34:09.079 --> 00:34:13.920 that Dr Rice talked about with the ideas of focusing on the relationships. I 402 00:34:14.000 --> 00:34:16.440 mean the idea of of, you know, having dinner as a prospective students 403 00:34:16.519 --> 00:34:21.400 house to get to know their parents and their and their families and their influencers. 404 00:34:21.840 --> 00:34:23.199 What a great idea. And if you to bring that up at your 405 00:34:23.239 --> 00:34:27.000 school right now, what would that be like? But you might know the 406 00:34:27.119 --> 00:34:30.079 why is that. You know what millennials in generation and Z really like that 407 00:34:30.239 --> 00:34:34.760 they love that personal attention. You can articulate that, you can pull some 408 00:34:34.920 --> 00:34:37.079 data out, you can support that, but don't let anybody challenge that because, 409 00:34:37.119 --> 00:34:39.679 oh, we want we've never done it that way. So I really, 410 00:34:39.960 --> 00:34:43.880 really love what he said about challenging the Hustle and I really love the 411 00:34:43.920 --> 00:34:46.639 idea really kind of focusing on their relationships because in addition, when you focus 412 00:34:46.719 --> 00:34:52.159 on the relationship, I reminded too of Jim Small from Notre Dame when he 413 00:34:52.199 --> 00:34:54.679 talked about storytelling, we really want to make sure that the hero of the 414 00:34:54.679 --> 00:34:59.159 stories this perspective student. The hero is not your school, it's not your 415 00:34:59.239 --> 00:35:02.000 program it's not your degree, it's the student. And how can you and 416 00:35:02.159 --> 00:35:06.960 your school and your recruiters and everyone else involved be the guides that can help 417 00:35:07.000 --> 00:35:09.039 them do that? Be The guides that speak truth into their life? And 418 00:35:09.199 --> 00:35:13.360 what Dr Riye said about sometimes the guys have to speak hard truth into the 419 00:35:13.440 --> 00:35:15.079 life. But at the end of the day the relationships are what matters and 420 00:35:15.119 --> 00:35:19.119 that's what's going to make success for all of us. So thanks again, 421 00:35:19.199 --> 00:35:22.960 Dr Rice. Has Been a great episode. Thank a gentleman. That concludes 422 00:35:22.960 --> 00:35:28.280 our episode for today. The hired marketer podcast is sponsored by Taylor solutions and 423 00:35:28.519 --> 00:35:34.039 education marketing and branding agency and by thing patented, a marketing, execution, 424 00:35:34.159 --> 00:35:38.360 printing and mailing provider of Higher Ed Solutions. On behalf of my cohost, 425 00:35:38.400 --> 00:35:45.440 Bart Taylor. I'm troy singer. Thank you for joining us. You've been 426 00:35:45.519 --> 00:35:49.599 listening to the Higher Ed Marketer. To ensure that you never miss an episode, 427 00:35:49.840 --> 00:35:53.079 subscribe to the show in your favorite podcast player. If you're listening with 428 00:35:53.159 --> 00:35:57.519 apple PODCASTS, we'd love for you to leave a quick rating of the show. 429 00:35:58.199 --> 00:36:01.599 Simply tap the number of stars you think the podcast deserves. Until next time,