From the Ground Up: Building a Medical School With Community in Mind

WEBVTT 1 00:00:00.160 --> 00:00:06.440 The High Red Marketer podcast is sponsored by the ZEMI APP enabling colleges and universities 2 00:00:06.480 --> 00:00:12.800 to engage interested students before they even apply. You are listening to the Higher 3 00:00:12.919 --> 00:00:18.120 Ed Marketer, a podcast geared towards marketing professionals in higher education. This show 4 00:00:18.199 --> 00:00:22.960 will tackle all sorts of questions related to student recruitment, donor relations, marketing, 5 00:00:22.960 --> 00:00:27.359 trans new technologies and so much more. If you are looking for conversations 6 00:00:27.399 --> 00:00:31.839 centered around where the industry is going, this podcast is for you. Let's 7 00:00:31.839 --> 00:00:40.079 get into the show. Welcome to the High Red Marketer podcast, where, 8 00:00:40.079 --> 00:00:45.560 each week, myself, Troye singer and Bart Taylor interview higher read marketers that 9 00:00:45.600 --> 00:00:51.079 we admire for the better met of the entire Higher Ed Marketing Community. Today 10 00:00:51.159 --> 00:00:56.039 we get to go into the conversation of if you could start it all from 11 00:00:56.079 --> 00:01:03.439 scratch with Dr Michael Rice, who will be the director of admissions for the 12 00:01:03.640 --> 00:01:11.280 Osteopathic Medical School at Duqueanne University. Currently he is at the Osteopathic Medical School 13 00:01:11.319 --> 00:01:15.519 at Ohio University and we felt it would be fascinating to talk to someone that 14 00:01:15.640 --> 00:01:22.239 is going to go to a school that is not in existence and that they 15 00:01:22.280 --> 00:01:27.640 are creating and will not be matriculating students until two thousand and twenty four. 16 00:01:27.959 --> 00:01:32.959 Yeah, it's pretty fast mating because I mean very, very seldom does there's 17 00:01:32.959 --> 00:01:37.159 a major school like this come on board and be introduced like this. I 18 00:01:37.200 --> 00:01:38.840 really love a lot of the reasons why they're starting the medical school, and 19 00:01:38.840 --> 00:01:44.319 we'll get into that and the opportunities that that presents for them and as well 20 00:01:44.359 --> 00:01:49.480 as the perspective students, but also just kind of the the humbling essence of 21 00:01:49.640 --> 00:01:53.599 being in that role and, you know, coming in on July of twenty 22 00:01:53.640 --> 00:01:56.799 two and then spending you know, the first year kind of figuring out the 23 00:01:56.840 --> 00:02:00.319 mechanics of how to do the marketing, the recruiting and all that and then, 24 00:02:00.319 --> 00:02:04.239 you know, getting going, you know the fault the summer of twenty 25 00:02:04.239 --> 00:02:07.959 three to get ready for the fall of twenty four. So long process, 26 00:02:07.000 --> 00:02:09.680 but I think it's pretty exciting to hear some of the ideas that Dr Rice 27 00:02:09.800 --> 00:02:15.039 has and and how he's approaching that challenge, especially in kind of a new 28 00:02:15.080 --> 00:02:20.520 way of thinking about everything. So great episode. Yes, I agree, 29 00:02:20.560 --> 00:02:27.199 Bart. Here's our conversation with Dr Michael Rice. It's my pleasure to welcome 30 00:02:27.719 --> 00:02:34.719 Dr Michael Rice, director of admissions for the Osteopathic Medical School at Duquenne University 31 00:02:34.840 --> 00:02:38.960 to the hired marketer podcast. Dr Rice, thank you so much for being 32 00:02:39.000 --> 00:02:45.039 our guest today. Thank you for having me, you know, being completely 33 00:02:45.080 --> 00:02:50.520 transparent. When we first approached Dr Rice it was about another topic, but 34 00:02:50.680 --> 00:02:57.000 he is now transitioning to a wonderful new opportunity for him, which also change 35 00:02:57.120 --> 00:03:00.639 the subject of our podcast topic. Dr Rice, can you give us a 36 00:03:00.680 --> 00:03:09.439 little bit about what your future opportunity is? Certainly you know the opportunity the 37 00:03:09.479 --> 00:03:15.039 next chapter of my professional career is with the proposed occypathic medical school with Ducane 38 00:03:15.120 --> 00:03:23.840 University. It's an exciting challenge to be involved from the ground up. Is 39 00:03:23.840 --> 00:03:28.199 is both exciting and daunting. You know, the good people of do came, 40 00:03:28.400 --> 00:03:32.520 from the president to the provos to the executive dean of the new calm 41 00:03:32.560 --> 00:03:38.000 they all have been very welcoming and very supportive. A lot of things that 42 00:03:38.080 --> 00:03:45.240 I do here at Ohio University Heritage College, something that is specific to the 43 00:03:45.240 --> 00:03:50.840 mission of Dukane that will carry over to the medical school is serving underserved populations. 44 00:03:51.159 --> 00:03:58.400 There are many underserved populations around the state or around the city of Pittsburgh. 45 00:03:58.599 --> 00:04:03.479 Western PA rural and there's some urban pockets that are growtherly underserved, and 46 00:04:03.560 --> 00:04:15.719 so the mission of Dukanes Pending Medical School is serving those underserved populations and recruiting 47 00:04:15.800 --> 00:04:18.480 students who have the heart of service, the heart of servitude, if you 48 00:04:18.519 --> 00:04:25.560 will, and so that's something that is speak, that speaks to the mission 49 00:04:25.639 --> 00:04:30.079 and the founding fathers of Du Kane University and that will definitely be carried forward 50 00:04:31.000 --> 00:04:34.959 in the medical school in terms of this mission and how we go about recruiting 51 00:04:34.959 --> 00:04:45.959 our students and faculty and Admin. That's my charge. My my mission is 52 00:04:46.199 --> 00:04:51.040 from from the very top of the institution, is to recruit folks who want 53 00:04:51.160 --> 00:04:58.519 to be about the business of servitude and serving those who are less fortunate and 54 00:04:58.600 --> 00:05:06.399 also recurring a class faculty and staff that are reflective of society. Part of 55 00:05:06.439 --> 00:05:13.240 that, with something that I've had the opportunity to be involved with greatly here 56 00:05:13.279 --> 00:05:17.879 at Hcomm, is making sure that there are pathway opportunities access, an opportunity 57 00:05:17.879 --> 00:05:23.160 from black and brown students who have been or populates that have been marginalized and 58 00:05:23.160 --> 00:05:29.519 in row settings in the met school and missions, and so those are exciting. 59 00:05:30.040 --> 00:05:34.800 Those are my mandates, as have been given to me and I'm excited 60 00:05:34.959 --> 00:05:44.639 about the challenge opportunity that Kane is going to present. That's great. I 61 00:05:44.680 --> 00:05:47.600 appreciate you kind of given us a little bit of a context to this conversation, 62 00:05:47.720 --> 00:05:51.639 Dr Rice, and just curious. I know that this is the second 63 00:05:53.240 --> 00:05:57.000 new medical school that I've heard bring come on in the last couple of years. 64 00:05:57.000 --> 00:06:00.639 I mean one I'm familiar with is another Catholic institution here Indianaples Marion University, 65 00:06:00.800 --> 00:06:05.000 that launched their medical school probably about nine or ten years ago. But 66 00:06:05.279 --> 00:06:08.879 I'm curious where did the I did come from this and certainly, I think, 67 00:06:08.879 --> 00:06:11.279 out of the out of the Catholic tradition that you described, to the 68 00:06:11.319 --> 00:06:15.160 idea of service. But I mean, is there a is there a specific 69 00:06:15.160 --> 00:06:18.800 need that the school kind of identified? and and tell me a little bit 70 00:06:18.839 --> 00:06:25.040 about kind of the the ideation of where this medical school came from. You 71 00:06:25.079 --> 00:06:30.519 know, as I understand it, it was something that has been discussed many, 72 00:06:30.560 --> 00:06:35.480 many years in the making, the carrying of the spirit and tradition of 73 00:06:35.639 --> 00:06:44.360 Ukane and service to understood populations of Western Pa, not only of the state 74 00:06:44.439 --> 00:06:48.439 of Pennsylvania, but nationally and from a global perspective. So I'm aware that 75 00:06:48.639 --> 00:06:55.800 many, many years ago there had been in a works to build and partner 76 00:06:55.879 --> 00:07:00.240 with local entities, if you will, to build a medical school at Ukane. 77 00:07:00.680 --> 00:07:08.600 For whatever reason, those plans were laid aside and at the appropriate time 78 00:07:08.839 --> 00:07:14.639 they were picked up and brought fullward and coming through fruition. You know, 79 00:07:14.680 --> 00:07:18.160 I'm a firm believer that everything has a season. It might not have been 80 00:07:18.240 --> 00:07:24.120 the right season for Duque to launch as a medical school many years ago, 81 00:07:24.279 --> 00:07:30.519 but now, the timing, the opportunity and this takeholders that are necessary to 82 00:07:30.600 --> 00:07:35.279 undertake such a daunting, such an awesome task. It's time. It's the 83 00:07:35.279 --> 00:07:41.000 season. That's great and I find that I'm so respective of that and and 84 00:07:41.319 --> 00:07:44.319 of you and the other leaders that are on the team that you know, 85 00:07:44.319 --> 00:07:49.439 basically coming in and you know you've got these the VENGER team coming together and 86 00:07:49.480 --> 00:07:53.720 you know, taking on something bigger than than any of you have done before. 87 00:07:53.720 --> 00:07:56.079 And I think that we'll get into a little bit more in the conversation 88 00:07:56.160 --> 00:08:00.399 about kind of everything starting from scratch, but I mean, personally, how 89 00:08:00.399 --> 00:08:01.439 does it feel for you? I mean you're coming in, you know, 90 00:08:01.480 --> 00:08:07.879 getting ready to recruit for fall of twenty, twenty three, so we're year 91 00:08:07.959 --> 00:08:11.519 out. You're going to start in July and get get going to recruit for 92 00:08:13.040 --> 00:08:16.720 the following year. There's I mean personally that's going to be kind of exciting 93 00:08:16.759 --> 00:08:18.279 to kind of be able to say hey, I'm I'm getting ready to you, 94 00:08:18.920 --> 00:08:24.600 kind of do something, on the front end of something. It is 95 00:08:24.720 --> 00:08:28.600 very exciting also very humbling. You know, I don't come to this position 96 00:08:28.759 --> 00:08:35.120 thinking that it's going to be an easy task. I don't come to this 97 00:08:35.159 --> 00:08:39.639 position thinking that I have all the answers in terms of the recruitment process and 98 00:08:39.679 --> 00:08:48.720 the right dynamic in terms of formulating the exact team necessary to undertake this measure. 99 00:08:48.840 --> 00:08:52.799 So it's exciting to be all the front end. But also, I'm 100 00:08:52.879 --> 00:08:58.320 cognitive the fact that out of all the COLMS, out of all the ICEOPATHIC 101 00:08:58.399 --> 00:09:03.000 medical schools, I think I might be the only African American male that would 102 00:09:03.039 --> 00:09:09.200 be director of admissions. MMM. And so I know probably O theopathic association 103 00:09:09.240 --> 00:09:15.320 there is there are concerned efforts in terms of some big diversity and inclusion initiatives. 104 00:09:15.399 --> 00:09:20.679 Right. You know, I I take with some bit of sobriety in 105 00:09:20.759 --> 00:09:28.279 terms of realizing that this is a very big position. It has the opportunity 106 00:09:28.639 --> 00:09:35.919 to be generational, have generational effects in terms of serving some of those underserved 107 00:09:37.080 --> 00:09:43.399 western Pennsylvanians that do not have access to the quality healthcare, also generational change 108 00:09:43.600 --> 00:09:48.440 of students who might be first jen coming into the medical profession. So this 109 00:09:48.519 --> 00:09:56.840 has an opportunity to be both transformative and to provide generational change to many families 110 00:09:58.159 --> 00:10:01.039 that we just wouldn' be able to account they could be as numerous as the 111 00:10:01.080 --> 00:10:07.639 stars themselves. Because, yeah, you affect folks in the hill district who 112 00:10:07.639 --> 00:10:13.679 may not have trust of doctors and you going to build community and relations in 113 00:10:13.720 --> 00:10:18.519 trust and then you begin recruiting students from those areas, from that lying row 114 00:10:18.639 --> 00:10:22.720 areas. Again, those same world folks may not have access to quality healthcare, 115 00:10:24.960 --> 00:10:28.720 they may not have that trust factor, but the opportunity to go in 116 00:10:28.759 --> 00:10:35.039 with a team to establish those trust lines of community, faith, of foundation. 117 00:10:35.159 --> 00:10:39.039 I think our exciting. But, but, but, I but I 118 00:10:39.240 --> 00:10:45.519 we remiss if I didn't acknowledge the fact that there's going to be a lot 119 00:10:45.559 --> 00:10:52.240 of first right for when in this position. I'm honored but very humble at 120 00:10:52.240 --> 00:10:56.759 the same time. That's great. Dr Rice. Would love to talk about 121 00:10:56.759 --> 00:11:01.879 some of the tactics and the strategy that you will use to achieve your goals 122 00:11:01.919 --> 00:11:07.360 and to approach those underserved communities and to convince the people in the hill district 123 00:11:07.399 --> 00:11:13.360 that they can trust doctors and they can go to school at Douqueanne. So 124 00:11:13.480 --> 00:11:18.840 have you given much thought to that this early in the cycle, this early 125 00:11:18.879 --> 00:11:24.120 in the process of going into this endeavor? Actually, I have Dr Copman, 126 00:11:24.279 --> 00:11:30.080 who is the executive dean of the new medical school, here and I 127 00:11:30.120 --> 00:11:35.519 have kind of had some extended talks about his vision, our vision, if 128 00:11:35.519 --> 00:11:41.159 you will, of how we would like to go about recruiting students who may 129 00:11:41.600 --> 00:11:46.320 not think that they have the opportunity to go to medical school, to build 130 00:11:46.320 --> 00:11:54.039 those trust factors within certain communities. Car that, in terms of a community 131 00:11:54.039 --> 00:12:00.159 based type of recruitment is although I no longer had the need for barbershops, 132 00:12:00.200 --> 00:12:03.240 I'm going to going to look a barbershops and anything ware of we're here, 133 00:12:03.240 --> 00:12:07.840 we're here to stay and this is our committed to you and to into our 134 00:12:07.840 --> 00:12:13.519 community. I want to go into local churches and synagogues and mosque to give 135 00:12:13.559 --> 00:12:18.919 them the same message, showing that there's a partnership. We hope to build 136 00:12:18.960 --> 00:12:28.440 a synergy around those community based religious organizations to establish that that that open dialog 137 00:12:28.559 --> 00:12:33.559 in that Bridge to access an opportunity for those toudents who may have been marginalized 138 00:12:33.559 --> 00:12:39.360 in the past. You know something Dr Kaplan has talked to Bouy in terms 139 00:12:39.360 --> 00:12:46.399 of recruiting. You know what if we took the recruitment along the lines of 140 00:12:46.440 --> 00:12:48.960 maybe going into soon as homes and sitting down with their parents and having a 141 00:12:50.039 --> 00:12:56.360 meal? You don't see that type of recruitment for medical schools or other trouble 142 00:12:56.360 --> 00:13:03.200 of degree programs. That's not really done. But what if we identify this 143 00:13:03.240 --> 00:13:09.080 student who is exemplary and we want them at our school because we feel that 144 00:13:09.159 --> 00:13:16.039 they fit our mission and we feel that we have a wonderful education that they 145 00:13:16.039 --> 00:13:20.759 can benefit from to be the best that they can be? But what if 146 00:13:20.759 --> 00:13:24.159 we went in to their homes and sat down with their mother or their father 147 00:13:24.279 --> 00:13:28.399 or their grandma, the Nana or where the case may be, as a 148 00:13:28.480 --> 00:13:33.440 hey, we love your son or daughter, we will very much like to 149 00:13:33.519 --> 00:13:37.720 see them at do can in our medical school. What do we need to 150 00:13:37.759 --> 00:13:41.200 do to make you feel comfortable in choosing us, because it's a two way 151 00:13:41.240 --> 00:13:46.480 street. We might like you, but you may not like us. Right. 152 00:13:46.440 --> 00:13:52.440 So there needs to be a comfort level that from by the parents knowing 153 00:13:52.559 --> 00:13:58.600 that if we recruit your son or daughter to decane, and this is the 154 00:13:58.600 --> 00:14:05.320 same thing we do here at Hcom John Shrinern shriner and director Harmon we've tried 155 00:14:05.399 --> 00:14:11.279 to foster, is if we recruit your son or daughter and matriculate your son 156 00:14:11.320 --> 00:14:16.519 and daughter, we're going to graduate your son and daughter and care for them 157 00:14:16.519 --> 00:14:20.519 as if they were are very own. So a lot of times when I 158 00:14:20.600 --> 00:14:24.679 recruit students, first I get their permission, but I established that trust where 159 00:14:24.720 --> 00:14:28.840 they allow me to speak to them as if I were advising my son or 160 00:14:28.919 --> 00:14:33.240 daughter. Right, and if I'm advising my son or daughter, I'm going 161 00:14:33.279 --> 00:14:39.080 to give them the best professional advice, whether they want to hear or not, 162 00:14:39.039 --> 00:14:43.639 that I have. It may be good information or maybe information that stings. 163 00:14:43.879 --> 00:14:48.480 For example, if I'm working with the student and they need to improve 164 00:14:48.519 --> 00:14:52.960 on their imcat or maybe they need to take a gap here and take a 165 00:14:52.000 --> 00:14:58.759 Master's program and the biology biological sciences to enhance their tpas in their profile. 166 00:15:00.879 --> 00:15:11.080 I want to have those honest conversations because one of the pursuit of medical education 167 00:15:11.200 --> 00:15:16.399 is is docting. There's a reason why less than six percent of the US 168 00:15:16.480 --> 00:15:22.519 population have deal or empty behind their names as because of the challenges and I 169 00:15:22.519 --> 00:15:28.480 want to paint a real picture in terms of this is. This is real. 170 00:15:28.480 --> 00:15:31.799 This is where you're going to face. It's not going to it's not 171 00:15:31.840 --> 00:15:35.720 always going to be preachs and cream, but we're here to help you at 172 00:15:35.759 --> 00:15:39.399 every step of the way so that you can get all that you can and 173 00:15:39.480 --> 00:15:43.399 to be your better best. That's great and I I love a couple things 174 00:15:43.399 --> 00:15:46.919 that you said there that I think apply to a lot of different things beyond 175 00:15:46.960 --> 00:15:50.159 just medical school recruitment. But the idea that you building the relationships and actually 176 00:15:50.159 --> 00:15:54.679 pursuing students, I think everyone wants that. I mean we all. I 177 00:15:54.679 --> 00:15:58.159 think we all have a sense of feeling good that when we build relationships, 178 00:15:58.159 --> 00:16:02.639 whether we're you know, whether we're buying a new car or doing something else, 179 00:16:02.679 --> 00:16:04.679 we tend to trust those people who actually care about us and they see 180 00:16:04.759 --> 00:16:10.000 us. That's so important for all kinds of high ed marketing and High Ed 181 00:16:10.120 --> 00:16:14.799 recruitment that I think sometimes we miss, especially when we get into these you 182 00:16:14.799 --> 00:16:18.240 know, so much of our marketing can be automated that we sometimes lose that 183 00:16:18.320 --> 00:16:22.120 human touch, and so the idea of sitting down with somebody for dinner seems 184 00:16:22.240 --> 00:16:26.440 kind of crazy, but that's where relationship start. Breaking bread with someone is 185 00:16:26.840 --> 00:16:30.960 kind of a an ancient tradition that I think builds trust and I love the 186 00:16:30.960 --> 00:16:34.639 fact that you guys are even thinking about those types of things. And I 187 00:16:34.679 --> 00:16:37.000 have to say that, you know, one of the things that I'm sure 188 00:16:37.039 --> 00:16:41.200 a lot of our listeners are thinking about is, wow, what a great 189 00:16:41.200 --> 00:16:44.799 opportunity to build something totally from scratch. I mean you're not having to come 190 00:16:44.840 --> 00:16:47.519 in and saying and hearing, Oh, we've always done it that way, 191 00:16:47.519 --> 00:16:48.919 we're going to keep doing it that way, because they've never done it that 192 00:16:48.919 --> 00:16:53.080 way. So I think that's pretty exciting and and I guess one of their 193 00:16:53.080 --> 00:16:56.960 comment I want to make, and I'll just I'd like to hear your perspective 194 00:16:56.000 --> 00:16:59.919 on this, Dr Rice, is that you know and and I'll be I'll 195 00:16:59.960 --> 00:17:02.080 be transparent. We talked a little bit about it in the in the pre 196 00:17:02.200 --> 00:17:06.000 interview. You have a little bit of experience. My my wife, attended 197 00:17:06.240 --> 00:17:10.799 and graduated from medical school and had a career in medicine. I know you 198 00:17:10.839 --> 00:17:14.599 know, thirty years ago when she was looking at schools, there was a 199 00:17:14.720 --> 00:17:18.519 there was a discrepancy and a misunderstanding, if you will, about, you 200 00:17:18.559 --> 00:17:23.400 know, osteopathic medicine and allopathic medicine, with with the MD versus the do 201 00:17:23.759 --> 00:17:27.720 sometimes I think that that is what I have thought, or maybe you can 202 00:17:27.720 --> 00:17:30.359 correct me if I'm wrong. There's even a level of trust that you have 203 00:17:30.400 --> 00:17:37.359 to build up historically from some misconceptions and some stereotypes about osteopathic medicine that that's 204 00:17:37.440 --> 00:17:41.119 simply not true. But I'm sure that building the trust in some of these 205 00:17:41.160 --> 00:17:45.279 communities and some of these different places that's going to be part of your challenge 206 00:17:45.279 --> 00:17:52.680 as well. Absolutely, when I started ten years ago there was more misconceptions 207 00:17:52.759 --> 00:17:57.920 and at veryanging about and now, as theopathic position is less than right, 208 00:17:57.960 --> 00:18:03.960 I think over the less decade or so the osteopathic associations have done a credible 209 00:18:04.119 --> 00:18:15.599 job in marketing osteopathic medicine, its principles as foundation and establishing the fact that 210 00:18:15.680 --> 00:18:19.839 for the most part, if you go to an r or to a clinic 211 00:18:21.039 --> 00:18:26.680 or to hospital, unless you're looking at the the embrowdery on the code, 212 00:18:27.279 --> 00:18:33.880 you're not realizing that you could you may have been visited or cared for by 213 00:18:33.960 --> 00:18:38.000 a deal or an MD right. So I think all the past several years 214 00:18:40.400 --> 00:18:47.160 there has been some better brand awareness, better education of the public, and 215 00:18:47.519 --> 00:18:55.799 that also includes better educating some of those advisors that have been in their stead 216 00:18:55.920 --> 00:18:59.680 for many years and the MD ways, the only pathway that they know, 217 00:19:00.279 --> 00:19:06.119 and getting to know them and establishing those relationships. And also the GMB, 218 00:19:06.279 --> 00:19:11.279 the graduate MEDYAL medical education programs, those residency programs are now one. That 219 00:19:11.440 --> 00:19:18.039 process was that began in two thousand and fifteen was finalized in the summer of 220 00:19:18.079 --> 00:19:21.480 two thousand and twenty. So the same and crediting body for an MD, 221 00:19:21.799 --> 00:19:26.640 sociality for the do so the residencies are now one. There's no longer just 222 00:19:26.839 --> 00:19:33.440 an alapathic or an ostapath ethic residency. They're all one and I think those 223 00:19:34.000 --> 00:19:41.680 those realizations are going a long way in and letting everybody know that an Ostpath 224 00:19:41.720 --> 00:19:48.200 of decision can, can can be or pursue any type of resident residency or 225 00:19:48.759 --> 00:19:52.359 specially or subspecially right, regardless if you go to Harvard or high estate or 226 00:19:53.240 --> 00:20:00.240 Higher University here, this college or Universus Cincinnati or University of Michigan. At 227 00:20:00.240 --> 00:20:04.000 the end of the day, if you don't have the board scores, doesn't 228 00:20:04.039 --> 00:20:07.799 matter where you where you where you attended medical school. But if you had 229 00:20:07.880 --> 00:20:12.079 the board scores, that are redness of students being accepted those programs, it 230 00:20:12.119 --> 00:20:15.160 didn't matter where you go, rather out of path or osteopathy. And so 231 00:20:15.240 --> 00:20:22.279 I think the key here modern troy is that making sure that the pedagog you, 232 00:20:22.359 --> 00:20:27.039 the the the the the curriculum within the medical school prepares the students for 233 00:20:27.440 --> 00:20:33.599 not only first time board passage but high board scores right, and that's what 234 00:20:33.720 --> 00:20:38.799 we've tried to do here at Heritage College. We had matched a about two 235 00:20:38.799 --> 00:20:42.319 weeks ago, two weeks ago today, and if the choice occasion, we 236 00:20:42.440 --> 00:20:48.720 were in our Atram in our new facility and students were getting the good news 237 00:20:48.839 --> 00:20:56.319 where they've matched and and what's specialty. So it's a lot of that has 238 00:20:56.400 --> 00:21:02.200 to do with the front end, recruiting the rights to it, preparing those 239 00:21:02.480 --> 00:21:07.160 all of our students for success in the classroom and those standardized exams and making 240 00:21:07.160 --> 00:21:14.559 sure that the curriculum is conducive to preparing its students for those board scores. 241 00:21:14.559 --> 00:21:18.400 Because again, if you had the University of Michigan, although the University of 242 00:21:18.400 --> 00:21:22.680 Michigan has a great reputation, a great school, but if there's students aren't 243 00:21:22.680 --> 00:21:29.799 passing the boards at a high level that that matter, they're just not going 244 00:21:29.839 --> 00:21:32.559 to ratch. They're not going to match to any residency programs. It's exactly 245 00:21:32.720 --> 00:21:34.799 right. I'm curious as you as you kind of think about this and I'm 246 00:21:34.799 --> 00:21:38.079 sure getting back to what maybe somewhere other listeners might be thinking, it's like, 247 00:21:38.519 --> 00:21:41.680 oh well, you're a director of admissions at a medical school and don't 248 00:21:41.720 --> 00:21:45.440 most medical schools kind of turn people away because they fill their class and and 249 00:21:45.640 --> 00:21:49.400 you know it's a very competitive environment. It's not like my program that's a 250 00:21:49.799 --> 00:21:55.759 x where I'm struggling to fill the class. How do you talk to people 251 00:21:55.759 --> 00:21:57.960 about that, because I mean certainly you don't have anything to take for granted 252 00:21:59.039 --> 00:22:00.960 here starting into kine because I mean it's a brand new program so, but 253 00:22:02.119 --> 00:22:04.000 I know a lot of other medical schools it's pretty typical to fill the class 254 00:22:04.079 --> 00:22:08.400 and have to close the class because of just the nature of the medical degree. 255 00:22:08.480 --> 00:22:11.920 Talk about that. That's a great point to bar. You know, 256 00:22:12.279 --> 00:22:18.279 what I hope to carry over from the Heritage College what we do is typically 257 00:22:18.400 --> 00:22:21.720 a lot of MED schools. Well, first of all, we interview from 258 00:22:21.839 --> 00:22:26.519 mid April to the end of September and all medical schools are on a rolling 259 00:22:26.599 --> 00:22:32.720 admissions so that only that is a rebird gets to worm. And the sooner 260 00:22:32.759 --> 00:22:36.559 that you get your applications come complete and are able to follow up with those 261 00:22:36.599 --> 00:22:40.759 schools that are on your radar, the more likely it is that you can 262 00:22:41.440 --> 00:22:45.880 receive an early interview for early acceptance. There are times where we have to 263 00:22:45.920 --> 00:22:51.240 have those tough conversations at the end of the interviewing cycle where we're just interviewing 264 00:22:51.319 --> 00:22:56.200 for weight list only, but we're making those students aware of the fact, 265 00:22:56.000 --> 00:23:02.319 you know, before they come in or accept an invitation for interview. You 266 00:23:02.400 --> 00:23:06.200 know it's about setting the proper expectation and making sure that you have those open 267 00:23:06.279 --> 00:23:11.119 lines of communication with those students. Also, a part of that is for 268 00:23:11.240 --> 00:23:18.359 those students who may not receive an interview or get accepted, or if they 269 00:23:18.559 --> 00:23:22.119 interview and their weight listed or rejected. I know that rejection is not a 270 00:23:22.319 --> 00:23:26.720 pc term, but it is what it is right maybe you're not accepted for 271 00:23:26.839 --> 00:23:30.680 whatever reason. Something that we do here at Acom that I want to take 272 00:23:30.759 --> 00:23:37.440 forward to do Kane is that had those tough conversations. Why did Susie Smith 273 00:23:37.799 --> 00:23:42.519 get weight listed or or are not accept and how can we help susie become 274 00:23:42.680 --> 00:23:49.279 a more competitive applicant for the next cycle? Often Times, after our interview 275 00:23:51.240 --> 00:23:53.720 here at the Heritage College, nine times out of ten, if a student 276 00:23:53.799 --> 00:24:02.039 is weightlisted or rejected, they'll talk with me and during those admission selection meetings 277 00:24:02.119 --> 00:24:07.559 I will take Kobe his notes so that anticipating that they'll call in, because 278 00:24:07.599 --> 00:24:12.000 we encourage him to do so, right feedback and have those tough conversations and 279 00:24:12.559 --> 00:24:18.599 if they adhere to some of those suggestions from the interview and committee, from 280 00:24:18.599 --> 00:24:26.759 the Selection Committee, then chances are the following year they are more competitive applicant, 281 00:24:26.839 --> 00:24:33.000 they are a better interviewe the second time around because they know what they 282 00:24:33.000 --> 00:24:38.319 expect. They have done the the the new diligence in terms of prepping their 283 00:24:38.359 --> 00:24:44.839 application, their profile, because they've taken to heart what we have recommended and 284 00:24:45.039 --> 00:24:48.519 that's that's the same approach I'd like to take with Du Kane, because not 285 00:24:48.680 --> 00:24:52.119 everybody's going to make it their first cut. Not Every pathway into medical school 286 00:24:52.200 --> 00:24:56.039 is the safe for everyone. And Not one is better or worse than the 287 00:24:56.119 --> 00:25:00.119 other. Right. I mentioned Earli in the conversation about season, about Dukane. 288 00:25:00.240 --> 00:25:03.799 It wasn't their season to open named medical school those many years ago. 289 00:25:04.039 --> 00:25:07.519 It's starts. It's our season now. Same thing with a medical student. 290 00:25:07.559 --> 00:25:15.400 I was talking with a student who is going through our post back program who 291 00:25:15.599 --> 00:25:18.559 was weightless at last year. It just wasn't her season. Now it's her 292 00:25:18.640 --> 00:25:23.720 season. She is coming into her own. She feels more prepared and confident 293 00:25:23.839 --> 00:25:29.880 that she's able to withstand the ricords of the medical medical school curriculum, be 294 00:25:30.119 --> 00:25:34.319 cause we had that tough conversation over a year ago and she has taken those 295 00:25:34.400 --> 00:25:38.480 things the heart and have has done those things and now she's ready. Yeah, 296 00:25:38.759 --> 00:25:44.319 and so those are the things that I'm hoping that I can take with 297 00:25:44.519 --> 00:25:48.240 me to the cane and incorporate some a similar, similar structure. That's great 298 00:25:48.279 --> 00:25:51.920 and I really like, I mean kind of what I'm hearing a little bit 299 00:25:52.000 --> 00:25:55.599 from a marketing strategy and communication strategy is the fact that, okay, we're 300 00:25:55.640 --> 00:25:59.000 going to approach these students like real people and that they're that we're going to 301 00:25:59.039 --> 00:26:02.200 build valuable relationships, even to the point where we can have hard conversations with 302 00:26:02.319 --> 00:26:04.359 them to make their lives better, and I love that. What are some 303 00:26:04.440 --> 00:26:07.920 of the other materials are marketing that you're putting together kind of from this, 304 00:26:08.319 --> 00:26:11.640 starting from scratch? I mean you're going to service, certainly going to be 305 00:26:11.680 --> 00:26:15.160 putting some view books together, some calm flows. Tell us a little bit 306 00:26:15.160 --> 00:26:21.400 about what's on your plan. Well, gentlemen, I have to be honest 307 00:26:21.440 --> 00:26:25.960 with you. Those are sitting in the works and actually our first matrigality classes, 308 00:26:26.000 --> 00:26:30.160 two thousand and twenty four. Right. Okay, so I have been 309 00:26:30.200 --> 00:26:34.319 advised and had been introduced to the marketing team that will be working with great 310 00:26:34.599 --> 00:26:40.960 art medical school. Specific plans in terms of, obviously the view books and 311 00:26:41.119 --> 00:26:45.920 some other slary of marking materials, website, those are in the works, 312 00:26:45.160 --> 00:26:52.279 but the kind of the nuts and bolts, the potatoes, have not been 313 00:26:52.480 --> 00:26:56.680 addressed and I can only speculate, doubt or give you the standard, but 314 00:26:56.799 --> 00:27:03.359 any nuances or a specificity I could give you that time because I was I 315 00:27:03.400 --> 00:27:06.359 don't know, because well, and as probably part of what's going to start 316 00:27:06.400 --> 00:27:08.640 in July when you when you land there, it's like, let's figure this 317 00:27:08.759 --> 00:27:12.839 out. So absolutely, absolutely, that's great. That's really, really good. 318 00:27:15.200 --> 00:27:18.759 We talk a lot about it on the show. Schools are really struggling 319 00:27:18.759 --> 00:27:22.319 today to make the same adspend work. Cepms are up eighty nine percent year 320 00:27:22.319 --> 00:27:27.079 over year on facebook and instagram. Our College clients are no longer looking for 321 00:27:27.200 --> 00:27:32.640 rented audiences. They're looking for an owned community where they can engage students even 322 00:27:32.720 --> 00:27:36.880 before they apply. This is why Zeemi has become so crucial for our clients. 323 00:27:37.319 --> 00:27:41.359 With over one million students, close to tenzero five star ratings, consistently 324 00:27:41.480 --> 00:27:45.720 ranked as one of the top social laps and recently one of apples hot APPs 325 00:27:45.759 --> 00:27:48.799 of the week, there is simply isn't anything out there like it, and 326 00:27:49.000 --> 00:27:52.759 we have seen it all. Zeemi not only provides the best space for student 327 00:27:52.839 --> 00:27:56.759 engagement, but the most unique in action will data for their one hundred and 328 00:27:56.839 --> 00:28:02.920 sixty college and university partners. We know firsthand from our clients that Zee me 329 00:28:03.079 --> 00:28:07.519 is a must have strategy for Gen Z. Check them out now at colleges 330 00:28:07.640 --> 00:28:15.920 dot Zee mecom. That's colleges dot Zee m eecom. And yes, tell 331 00:28:15.039 --> 00:28:19.160 them. Barton Troy, sent you. As we bring our episode to a 332 00:28:19.279 --> 00:28:23.480 close, we usually asked our guests, Dr Rice, if there's one piece 333 00:28:23.519 --> 00:28:27.880 of advice that they could leave for someone that's in their industry that's sitting in 334 00:28:29.039 --> 00:28:32.720 their seat. In for you, it would be a director of admissions at 335 00:28:32.759 --> 00:28:37.799 another medical school that has benefited you that you don't mind passing on to them. 336 00:28:37.279 --> 00:28:41.319 What piece of advice would that be? That's a great question and I 337 00:28:41.559 --> 00:28:49.119 think I would have to go back to a coining a phrase from a Quenos 338 00:28:49.160 --> 00:28:56.720 foot speaker of the SMA multicultural event gala last month, and one of my 339 00:28:56.880 --> 00:29:00.839 talking points was don't let anyone knock your hustle. HMM, and what I 340 00:29:02.039 --> 00:29:06.119 meant by that is whether you come from a World Appalachia, where you come 341 00:29:06.200 --> 00:29:08.480 from urban, whatever walk of life, there's always going to going to be 342 00:29:08.599 --> 00:29:15.680 dowbs when you share your vision, when you share something, your desire, 343 00:29:15.880 --> 00:29:21.400 your zeal, if you will, to do something extraordinary. So you have 344 00:29:21.519 --> 00:29:26.000 to be careful who you share those, your vision, your dreams with because, 345 00:29:26.839 --> 00:29:32.720 although well intended, someone who might be coming from a first generation college 346 00:29:32.759 --> 00:29:40.000 background, they might be at a company, at a family cookout or holiday 347 00:29:40.079 --> 00:29:44.240 dinner and their uncle who knows everything, who has opinion on everything, but 348 00:29:44.440 --> 00:29:48.319 really has it lived outside of his bubble will give you the advice that he 349 00:29:48.680 --> 00:29:53.680 knows nothing about, and he's doing that out of out of love, that 350 00:29:53.799 --> 00:29:57.680 out of maliciousness. But you have to be very careful of who you show 351 00:29:57.720 --> 00:30:02.880 your dreams with. The kids now you're body can receive, when will receive, 352 00:30:03.279 --> 00:30:11.759 your challenge and your goal of doing something extraordinary beyond their scope. Seek 353 00:30:11.799 --> 00:30:15.440 wise counsel and never give up because, as I basically before, not everybody 354 00:30:15.559 --> 00:30:22.240 comes to medical school the same pathway, the same way, the same opportunity, 355 00:30:23.079 --> 00:30:27.880 and not one opportunity is better than the other. And I think that 356 00:30:30.039 --> 00:30:34.720 if they hold on to those things and define their why, why they are 357 00:30:34.839 --> 00:30:40.119 going to do what they do, I think that that will be well for 358 00:30:40.240 --> 00:30:44.359 them. And I don't want to promise pion this guy. Not Everybody's cut 359 00:30:44.440 --> 00:30:51.200 out to be a physician. That's why I have a doctorate in higher education 360 00:30:51.240 --> 00:30:56.039 administration. I've an educational doctorate right. There's a reason for that. The 361 00:30:56.200 --> 00:31:02.559 chemistry's and Mike Rice and my success and progression and the biochemistry at all that 362 00:31:02.759 --> 00:31:04.799 was that was just not my cup of tea. That was not my strong 363 00:31:04.920 --> 00:31:10.279 suit. But those who have that educational acumen, in that attitude to do 364 00:31:10.440 --> 00:31:15.440 so. Maybe you've gotten off to a slow start during your first year, 365 00:31:15.519 --> 00:31:21.039 two during your undergraduate years. That's still not necessarily the end of the road. 366 00:31:21.839 --> 00:31:25.839 You might have a digger hold it to the climb out of but it's 367 00:31:25.960 --> 00:31:33.599 possible and one way that these possibilities exist as two pathway programs that I'm passionate 368 00:31:33.680 --> 00:31:41.440 about. A SCOM has a long history of its pathway programs, summer scholars 369 00:31:41.519 --> 00:31:48.559 I post baccalric program a Summer Undergraduate Research Fellowship Summer Program I'm hoping to adopt 370 00:31:48.640 --> 00:31:53.640 some of those best practices and move those two decaine to provide access an opportunity 371 00:31:53.880 --> 00:31:59.920 to those students who may not have had the opportunity to really, really truly 372 00:32:00.039 --> 00:32:06.039 understand that this dream is possible. Dr Weiss, thank you so much. 373 00:32:06.240 --> 00:32:09.240 We wish you all the best and no one's going to try to challenge your 374 00:32:09.240 --> 00:32:16.960 a hustle and, yeah, we have full faith that you will come victorious 375 00:32:17.039 --> 00:32:22.079 on the other side of this endeavor and I know there's a lot of future 376 00:32:22.160 --> 00:32:25.079 students that are counting on you and a big leadership team counting on you. 377 00:32:25.240 --> 00:32:30.720 So again, thank you for sharing your story. If any of our listeners 378 00:32:30.759 --> 00:32:34.200 would like to contact you. What would be the best way for them to 379 00:32:34.279 --> 00:32:38.480 do so? Well, I would say probably the best way. Why? 380 00:32:38.559 --> 00:32:45.240 I'm in tradition transition because I am here at Ahcom until mid June. So 381 00:32:45.400 --> 00:32:52.079 you can contact me at Rice M at Ohio got EDU. That's Rice M 382 00:32:52.839 --> 00:32:57.279 at Ohio got EDU, and in between then you can use my personal email, 383 00:32:57.519 --> 00:33:04.720 and that's Michael Julian Rice at gmailcom. Very good again, Dr Rice. 384 00:33:04.880 --> 00:33:09.920 Thank you for your time. You're welcome. Bart what would your last 385 00:33:10.000 --> 00:33:13.720 comments be? Yeah, I just want to point out a couple things that 386 00:33:13.799 --> 00:33:15.480 Dr Rice talked about and thanks again so much for being on the on the 387 00:33:15.519 --> 00:33:19.200 conversation. One thing I wanted to do is is, you know, a 388 00:33:19.279 --> 00:33:22.240 lot of what Dr Riis was talk about with challenging don't let anybody challenge your 389 00:33:22.319 --> 00:33:24.799 hustle. I think that can apply to hired marketers to because I know that 390 00:33:25.119 --> 00:33:29.960 I've often heard people at like Ethan Braden a few other ones who we've had 391 00:33:30.319 --> 00:33:34.240 on the podcast before, the whole idea of being the drivers of the brand, 392 00:33:34.319 --> 00:33:37.480 being the drivers at the messaging, helping people like Dr Rice be able 393 00:33:37.519 --> 00:33:42.599 to do his job well by doing your job well. And I think sometimes, 394 00:33:43.519 --> 00:33:46.599 sometimes as hired marketers. We can get into committees with faculty, we 395 00:33:46.680 --> 00:33:51.880 can get committees of leadership and everything gets king of watered down, even though 396 00:33:51.920 --> 00:33:54.799 you might know exactly what we need to be doing. Don't, don't let 397 00:33:54.839 --> 00:33:59.079 other people challenge your huse of kind of step up and be bold and kind 398 00:33:59.119 --> 00:34:01.880 of represent the Brandon and make your case and you don't have to be argumentative, 399 00:34:01.880 --> 00:34:06.839 but I think sometimes standing up and really being able to articulate the why 400 00:34:07.400 --> 00:34:09.039 of why something needs to happen. I mean I love some of the things 401 00:34:09.079 --> 00:34:13.920 that Dr Rice talked about with the ideas of focusing on the relationships. I 402 00:34:14.000 --> 00:34:16.440 mean the idea of of, you know, having dinner as a prospective students 403 00:34:16.519 --> 00:34:21.400 house to get to know their parents and their and their families and their influencers. 404 00:34:21.840 --> 00:34:23.199 What a great idea. And if you to bring that up at your 405 00:34:23.239 --> 00:34:27.000 school right now, what would that be like? But you might know the 406 00:34:27.119 --> 00:34:30.079 why is that. You know what millennials in generation and Z really like that 407 00:34:30.239 --> 00:34:34.760 they love that personal attention. You can articulate that, you can pull some 408 00:34:34.920 --> 00:34:37.079 data out, you can support that, but don't let anybody challenge that because, 409 00:34:37.119 --> 00:34:39.679 oh, we want we've never done it that way. So I really, 410 00:34:39.960 --> 00:34:43.880 really love what he said about challenging the Hustle and I really love the 411 00:34:43.920 --> 00:34:46.639 idea really kind of focusing on their relationships because in addition, when you focus 412 00:34:46.719 --> 00:34:52.159 on the relationship, I reminded too of Jim Small from Notre Dame when he 413 00:34:52.199 --> 00:34:54.679 talked about storytelling, we really want to make sure that the hero of the 414 00:34:54.679 --> 00:34:59.159 stories this perspective student. The hero is not your school, it's not your 415 00:34:59.239 --> 00:35:02.000 program it's not your degree, it's the student. And how can you and 416 00:35:02.159 --> 00:35:06.960 your school and your recruiters and everyone else involved be the guides that can help 417 00:35:07.000 --> 00:35:09.039 them do that? Be The guides that speak truth into their life? And 418 00:35:09.199 --> 00:35:13.360 what Dr Riye said about sometimes the guys have to speak hard truth into the 419 00:35:13.440 --> 00:35:15.079 life. But at the end of the day the relationships are what matters and 420 00:35:15.119 --> 00:35:19.119 that's what's going to make success for all of us. So thanks again, 421 00:35:19.199 --> 00:35:22.960 Dr Rice. Has Been a great episode. Thank a gentleman. That concludes 422 00:35:22.960 --> 00:35:28.280 our episode for today. The hired marketer podcast is sponsored by Taylor solutions and 423 00:35:28.519 --> 00:35:34.039 education marketing and branding agency and by thing patented, a marketing, execution, 424 00:35:34.159 --> 00:35:38.360 printing and mailing provider of Higher Ed Solutions. On behalf of my cohost, 425 00:35:38.400 --> 00:35:45.440 Bart Taylor. I'm troy singer. Thank you for joining us. You've been 426 00:35:45.519 --> 00:35:49.599 listening to the Higher Ed Marketer. To ensure that you never miss an episode, 427 00:35:49.840 --> 00:35:53.079 subscribe to the show in your favorite podcast player. If you're listening with 428 00:35:53.159 --> 00:35:57.519 apple PODCASTS, we'd love for you to leave a quick rating of the show. 429 00:35:58.199 --> 00:36:01.599 Simply tap the number of stars you think the podcast deserves. Until next time,