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May 17, 2022

Fluid Communications Build Better Relationships

Fluid Communications Build Better Relationships

Since the beginning of the COVID-19 pandemic, international student applications have more than tripled, but the way to market to international students has significantly changed. 

In this episode, Christian DiGregorio, Director of International Recruitment at York College of Pennsylvania, speaks to the new ways to successfully connect with and build relationships with international students. 

We discuss:

  • Using messaging apps to connect with students
  • How to stand out and lead with your strengths
  • Adapting your language to build relationships 

To hear more interviews like this one, subscribe to Higher Ed Marketer on Apple Podcasts, Spotify, or your preferred podcast platform.  

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The Higher Ed Marketer podcast is sponsored by Caylor Solutions, an Education Marketing and Branding Agency, and by Think Patented, a Marketing Execution, Printing and Mailing provider of Higher Ed solutions.

    

 

Transcript
WEBVTT 1 00:00:00.160 --> 00:00:06.440 The High Red Marketer podcast is sponsored by the ZEMI APP enabling colleges and universities 2 00:00:06.480 --> 00:00:13.400 to engage interested students before they even apply. You were listening to the Higher 3 00:00:13.519 --> 00:00:18.760 Ed Marketer, a podcast geared towards marketing professionals in higher education. This show 4 00:00:18.760 --> 00:00:23.519 will tackle all sorts of questions related to student recruitment, don'tor relations, marketing 5 00:00:23.519 --> 00:00:27.920 trends, new technologies and so much more. If you are looking for conversations 6 00:00:27.960 --> 00:00:32.399 centered around where the industry is going, this podcast is for you. Let's 7 00:00:32.439 --> 00:00:40.280 get into the show. Welcome to this week's episode of the High Red Marketer 8 00:00:40.399 --> 00:00:44.520 podcast. My name is troy singer and I'm here with my cohost, Bart 9 00:00:44.600 --> 00:00:49.840 Taylor, and today we're speaking with Christian de Grigoryo. He is the director 10 00:00:49.880 --> 00:00:54.880 of international recruitment at Your College of Pennsylvania. I believe we discovered Christian because 11 00:00:54.920 --> 00:00:59.000 of a paper he wrote and the caught the interest of Bart and as we 12 00:00:59.039 --> 00:01:03.240 started communicating with him, it became very apparent that he is someone that could 13 00:01:03.280 --> 00:01:07.599 come on to the podcast and exude a lot of knowledge about his success in 14 00:01:07.640 --> 00:01:12.079 recruiting international students. Yeah, I really, really like Christian. I he's 15 00:01:12.079 --> 00:01:15.560 such a great episode that we're getting ready to talk about. But thing I 16 00:01:15.640 --> 00:01:19.599 really like about Christian as he kind of takes what's kind of a traditional way 17 00:01:19.599 --> 00:01:23.760 of doing recruiting but he adapts it for the audience that he's recruiting too. 18 00:01:23.959 --> 00:01:27.519 And even though he's talking a lot about international students and international recruiting, this 19 00:01:27.560 --> 00:01:32.000 is a great episode just to kind of think about how can I apply non 20 00:01:32.040 --> 00:01:37.359 traditional ways to more of my traditional recruiting aspects, and especially in marketing. 21 00:01:37.400 --> 00:01:40.879 So really take a take a listen to that. He is quite I really 22 00:01:40.920 --> 00:01:44.599 like how he articulate. He has he's quite articulate, as well as the 23 00:01:44.599 --> 00:01:48.840 fact that he does represent a smaller school, a small smaller Liberal Arts College, 24 00:01:48.840 --> 00:01:51.640 and I know a lot of the audience that listens to the hired marketer 25 00:01:51.640 --> 00:01:56.920 comes from those smaller institutions or from specific colleges and larger institutions, and so 26 00:01:57.159 --> 00:02:01.359 there's some really good information on this podcast. Here's our conversation with Christian. 27 00:02:04.879 --> 00:02:09.280 Please help me welcome Christian D Gregory O, Director of international recruitment at Your 28 00:02:09.400 --> 00:02:15.520 College of Pennsylvania, to the Higher Ed Marketer podcast and Christian, we appreciate 29 00:02:15.560 --> 00:02:20.520 you coming on and sharing your expertise around the recruitment of international students. But 30 00:02:20.560 --> 00:02:24.080 before we get into the conversation, if you would let our listeners know a 31 00:02:24.120 --> 00:02:29.520 little bit about your college and your role at York. Sure, it's a 32 00:02:30.199 --> 00:02:32.759 pleasure of being here. Thank you for having me. But an enrollment management 33 00:02:32.840 --> 00:02:38.960 for about twenty two years. Eighteen years was at a small university in northeastern 34 00:02:38.960 --> 00:02:43.400 Pennsylvania and that's where I kind of really fell in love with international admissions. 35 00:02:43.439 --> 00:02:46.280 I was senior director of admissions at the time and I'm you know at that 36 00:02:46.400 --> 00:02:53.319 point and I'm doing budgeting and enrollment planning and communicating with trustees administration and I 37 00:02:53.319 --> 00:03:00.800 had started the international recruitment strategic programs there of how to do recruit then and 38 00:03:00.840 --> 00:03:07.520 at that point we were really focused on government scholarship students, Saudi Arabian students, 39 00:03:07.520 --> 00:03:10.759 but I also had a large contingent of students from northern Iraq, that 40 00:03:10.840 --> 00:03:15.719 Kurdish region. We have about twenty year thirty students there. After those programs 41 00:03:16.000 --> 00:03:21.000 decreased, we decide to kind of switch gears and we're going to focus on 42 00:03:21.199 --> 00:03:24.840 educational agents, or consultant to some people call them. Did that for a 43 00:03:24.840 --> 00:03:30.520 while, rebounded nicely, but I always kind of had this pole of international 44 00:03:30.560 --> 00:03:34.400 admission. They that's where I wanted to spend most of my time and after 45 00:03:34.439 --> 00:03:39.039 a brief stint at another university you work was looking for someone to kind of 46 00:03:39.159 --> 00:03:45.520 broaden their international student population institute some new initiatives, and that's kind of what 47 00:03:45.560 --> 00:03:50.120 I'm doing now, you know, getting that applicant funnel and kind of maneuvering 48 00:03:50.159 --> 00:03:54.479 some things at the top of that funnel, putting in some new application procedures 49 00:03:54.479 --> 00:04:01.360 and policies, hiring educational consultants, doing, you know, conferencing, representing 50 00:04:01.479 --> 00:04:05.840 You York at different high schools and so forth, and just really increasing the 51 00:04:05.840 --> 00:04:13.400 population exploring Marcus that they've not explored before. Thank you and would like to 52 00:04:13.479 --> 00:04:18.040 jump into the conversation around the current state and if there is a difference or 53 00:04:18.079 --> 00:04:25.600 an increase, as we talked about marketing to international students post pandemic. Yeah, 54 00:04:25.639 --> 00:04:28.519 yeah, so we have seen an increase. I've been reading a lot 55 00:04:28.519 --> 00:04:32.439 of articles where people have seen the increases around the United States and in other 56 00:04:32.439 --> 00:04:36.560 parts of the world. I think now, with covid starting to subside, 57 00:04:36.560 --> 00:04:42.240 we hope it permanently does, that we've seen increases so I started it. 58 00:04:42.319 --> 00:04:45.279 You work. It was in March two thousand and twenty, at the beginning 59 00:04:45.279 --> 00:04:49.160 of the pandemic. Our application since then have more than tripled, as well 60 00:04:49.199 --> 00:04:54.120 as the admitted students. That's great. And tell me a little bit about 61 00:04:54.199 --> 00:04:59.240 how you're going about that recruiting. I mean certainly you're not traveling during pandemic, 62 00:04:59.319 --> 00:05:02.759 and so that didn't happen. They're not traveling to Pennsylvania during the pandemic. 63 00:05:02.839 --> 00:05:08.199 So what type of tools are you using for your international recruitment? Well, 64 00:05:08.319 --> 00:05:11.399 we're doing a lot of different things, but what have you've seen a 65 00:05:11.399 --> 00:05:15.560 lot of success on is messaging APPs. Things like what'Sapp and and telegram and 66 00:05:15.680 --> 00:05:21.000 Zolo and some of the other ones we chat have all been extremely helpful to 67 00:05:21.040 --> 00:05:26.759 getting those students and leveraging our strengths. That's great and help our audience understand 68 00:05:26.759 --> 00:05:30.000 that, because I think a lot of our audience probably understand social media APPS. 69 00:05:30.160 --> 00:05:32.000 So we might be familiar with, you know, facebook messenger, or 70 00:05:32.079 --> 00:05:35.240 might be familiar with snap or things like that. But some of what you're 71 00:05:35.240 --> 00:05:40.680 talking about I think a lot more prevalent in in the international scene. I've 72 00:05:40.680 --> 00:05:45.040 heard a lot more mentions of telegram lace lately with the Russian Russian invasion of 73 00:05:45.160 --> 00:05:47.519 Ukraine, and so just tell us tell the audience a little bit about what 74 00:05:47.560 --> 00:05:51.560 these APPs are and how they work. So messaging APPS are a way for 75 00:05:51.759 --> 00:05:56.040 students can to communicate to each other. So I and actually I have a 76 00:05:56.040 --> 00:06:00.759 great story about telegram. The last trip that I had done was in Uzbekistand 77 00:06:00.879 --> 00:06:05.560 was in Central Asia and I'm doing a college fair through education USA, and 78 00:06:05.600 --> 00:06:11.120 if you're not familiar with Education USA, they work predominantly with helping students get 79 00:06:11.160 --> 00:06:14.240 to the United States and study. So we're doing a fair with that and 80 00:06:14.240 --> 00:06:17.920 I'm in the capital of Tash Kent and my table was a little slow at 81 00:06:17.920 --> 00:06:23.959 that point and there's some students over in the corner and they're all standing together 82 00:06:24.000 --> 00:06:28.000 but their heads are down looking at their phones and her thumbs are just going 83 00:06:28.199 --> 00:06:32.759 wildly and after a few miss they then approached my table. They're still looking 84 00:06:32.839 --> 00:06:36.079 at their phones, but they're also talking with me and I start hearing the 85 00:06:36.079 --> 00:06:43.279 word telegram. After they left, I grabbed the fair organizers and they said, 86 00:06:43.279 --> 00:06:45.879 you know what's telegram? Tell me a little bit more about that, 87 00:06:46.319 --> 00:06:49.000 and they said, well, telegram is a messaging GAPP and everybody uses it 88 00:06:49.040 --> 00:06:53.279 here, and the light bulb went off in my hands. Okay, I 89 00:06:53.279 --> 00:06:57.879 went back up to my hotel room after the event and I'm downloading, you 90 00:06:57.920 --> 00:07:02.120 know, telegram, making a profile, uploading my profile picture, and then 91 00:07:02.199 --> 00:07:06.800 the next day, new city for location of the fair, and the students 92 00:07:06.839 --> 00:07:10.279 are coming to me and I'm saying, you know, and if you have 93 00:07:10.360 --> 00:07:14.120 any other questions later, I'd be happy to talk to you. Just send 94 00:07:14.120 --> 00:07:19.959 me a message on telegrams you want telegram, like I'm just the savvy international 95 00:07:20.040 --> 00:07:25.519 recruiter. You know, nothing could be further from the truth. But it 96 00:07:25.600 --> 00:07:29.439 was amazing how many message that I got that day and then once I got 97 00:07:29.519 --> 00:07:32.839 back to campus, just from that and then I started to have the students 98 00:07:32.920 --> 00:07:36.759 teach me different features about the APPS. So this is a way for students 99 00:07:36.839 --> 00:07:42.879 to really get in touch with you a little more formal. They can digest 100 00:07:43.000 --> 00:07:48.759 information at their own pace and your own pace. There's desktop versions, so 101 00:07:48.800 --> 00:07:53.519 you can send links, you can do all different thing you could send documents, 102 00:07:53.600 --> 00:07:56.920 do all different kinds of things. So it's better than it's a little 103 00:07:57.000 --> 00:08:01.639 more fluid than email and replicates a conversation a little bit better than me and 104 00:08:01.680 --> 00:08:07.519 I guess it's a little bit more of a international standard than texting. I 105 00:08:07.519 --> 00:08:09.839 mean, texting gets really kind of crazy with fees and things like that, 106 00:08:09.920 --> 00:08:15.120 and I'm sure that international students won't even, you know, answer a text 107 00:08:15.199 --> 00:08:18.240 or won't even give you their phone number. So you could text when we 108 00:08:18.279 --> 00:08:24.680 get a an application, of course the options there. It's intended for domestic 109 00:08:24.680 --> 00:08:28.240 students, Bill say, you know, you can send all being texted and 110 00:08:28.319 --> 00:08:31.360 most of the time being national students, a clean do not make sense. 111 00:08:31.240 --> 00:08:35.840 Very good. That's that's a fascinating way to kind of keep that keep that 112 00:08:35.879 --> 00:08:41.120 going, and I really like I really like how that works out so perfect. 113 00:08:41.159 --> 00:08:45.000 In my correspondence with you, going back and forth, I've seen not 114 00:08:45.039 --> 00:08:48.840 only do you have telegraph as a button that they can utilize in your signature, 115 00:08:48.879 --> 00:08:54.480 but there are a couple of other messaging APPs and I understand depending on 116 00:08:54.559 --> 00:08:58.960 the region or the country that you're communicating with, will determine which APP is 117 00:08:58.000 --> 00:09:01.639 best to use. Can you elaborate? Right, so most of my students 118 00:09:01.639 --> 00:09:05.919 will communicate with me through WHATSAPP. That one is is the catchall. That 119 00:09:05.960 --> 00:09:09.360 one's you know, anybody can use that one, but there's some that are 120 00:09:09.360 --> 00:09:15.679 more regional. So telegram is most popular in Central Asia and some areas in 121 00:09:15.720 --> 00:09:20.600 the Pacific. Pacific Asia line would be most popular in places like Japan, 122 00:09:20.879 --> 00:09:26.720 Taiwan and Thailand. Then there's country specific ones. So if it's Vietnam, 123 00:09:26.799 --> 00:09:31.200 you would be using Zali's. China it's we chat. Everybody you know knows 124 00:09:31.279 --> 00:09:35.480 we chat. That tends to be the more popular one. And then if, 125 00:09:35.519 --> 00:09:37.240 maybe, if you're doing some work in South Korea, you're using KK 126 00:09:37.440 --> 00:09:43.879 talk, and there's more more messaging APPs that go out there. So what 127 00:09:43.919 --> 00:09:48.679 you want to do is you want to match your target with the APP that 128 00:09:48.720 --> 00:09:52.960 you're going to be using, knowing that some of these APPs are a little 129 00:09:52.960 --> 00:09:58.480 fluid. So I've gotten messages online where the student was from Hondura's you know, 130 00:09:58.720 --> 00:10:03.440 it happens. So things are there's no boarders, things are things are 131 00:10:03.440 --> 00:10:07.639 a little bit more fluid. And it's not just the students that I'll be 132 00:10:07.639 --> 00:10:13.679 communicating with. I've communicated with parents, I communicate with guidance officers through this, 133 00:10:13.840 --> 00:10:16.919 through these messaging APPS, and again you're doing a bulk of your communication 134 00:10:18.080 --> 00:10:22.039 through these APPs versus email or text. Correct email will still always be there, 135 00:10:22.039 --> 00:10:26.600 but for those really indepth conversations or even some of the short ones, 136 00:10:26.720 --> 00:10:30.960 like hey, I still need you are a letter of recommendation or I need 137 00:10:31.039 --> 00:10:37.159 your English proficiency exam, don't respond, and sometimes they'll even send a document 138 00:10:37.240 --> 00:10:39.840 to us through the APP. That's fascinating. That's great. Christian, if 139 00:10:39.879 --> 00:10:43.720 you would outside of the APPS. What are some of the other ways that 140 00:10:43.879 --> 00:10:52.120 you execute market entry or maybe some things that we traditionally would think online? 141 00:10:52.159 --> 00:10:56.200 How are you doing that? So we're doing a lot with virtual visits. 142 00:10:56.320 --> 00:10:58.759 That could be set up on your own. I've done that where I'm reaching 143 00:10:58.759 --> 00:11:05.720 out to guidance counselors. Sometimes it's through third party. Sometimes third parties will 144 00:11:05.759 --> 00:11:09.759 offer you a package to reach out to schools. You know it. It's 145 00:11:09.960 --> 00:11:13.519 that does come come with a cost. I tend to do which directly reaching 146 00:11:13.559 --> 00:11:20.840 out. I've partner with Education USA and I will do do different presentations them. 147 00:11:20.879 --> 00:11:26.120 Presentations tend to be more neutral topic, so they're not Pro York, 148 00:11:26.519 --> 00:11:28.600 but there are more a little bit about you know, what's it like to 149 00:11:28.600 --> 00:11:33.759 study in the United States? What's classroom culture like? How do you search 150 00:11:33.919 --> 00:11:37.200 for schools? You tell us about the ranking system and how it works. 151 00:11:37.440 --> 00:11:43.159 Even run college essay workshops virtually so that's going very well. The US Department 152 00:11:43.159 --> 00:11:48.559 of Commerce or International Trade Commission has helped out with that. There's been certain 153 00:11:48.639 --> 00:11:54.559 fairs that we've done. There is typical. You know, email you can 154 00:11:54.639 --> 00:12:00.480 do. There's third party lead generators and third party lead generators ten help out 155 00:12:00.519 --> 00:12:03.159 a lot with these messaging APPs when you're reaching out the students, because you 156 00:12:03.279 --> 00:12:07.960 can get their their phone number, as opposed to buying names. You know, 157 00:12:09.000 --> 00:12:11.799 when you when you buy names, think about it. You know, 158 00:12:13.600 --> 00:12:18.279 think of all the schools who are buying names. And then what happens? 159 00:12:18.320 --> 00:12:22.440 We get them, we dump them into our crm and then the email on 160 00:12:22.519 --> 00:12:26.960 slop gets. And how do you stand out? And that that's really hard 161 00:12:26.000 --> 00:12:31.240 and you do really need to kind of lead with your strengths. When we're 162 00:12:31.279 --> 00:12:33.879 here at York, kind of took inventory of what our strengths are going to 163 00:12:33.919 --> 00:12:41.519 be. Looking around. academically, we have a broad variety of academic programs 164 00:12:41.639 --> 00:12:45.559 that we offer. What makes us a little more unique, and I think 165 00:12:45.559 --> 00:12:48.519 you talked about this in your last podcast, where you leading with your strengths. 166 00:12:48.519 --> 00:12:54.039 We have a fantastic engineering program that's a bad accredited along with computer science. 167 00:12:54.639 --> 00:12:58.879 But our engineering programs have paid coops. So they get three paid co 168 00:13:00.080 --> 00:13:05.759 OPS and we're finally, most of our students about half the time they get 169 00:13:05.840 --> 00:13:11.559 hired from wherever they're doing a collop and they get reduced tuition during their engineering 170 00:13:11.679 --> 00:13:16.000 coops. So their tuition for the semester is about two tho three hundred dollars 171 00:13:16.600 --> 00:13:20.559 and they're getting paid. So so they're coming back to us. When you're 172 00:13:20.639 --> 00:13:24.240 leading with a strength like that, they're going, okay, well, that's 173 00:13:24.360 --> 00:13:28.000 really cool. What else do you have to tell me about? And then 174 00:13:28.039 --> 00:13:33.559 that opens up the doors for other academic programs. So actually you would think 175 00:13:33.639 --> 00:13:39.399 that most of our applicants are engineering. No, they're mostly biology and business 176 00:13:41.440 --> 00:13:46.120 and some other smaller areas. But that door opens up. The other thing 177 00:13:46.240 --> 00:13:48.919 that leads to is, you know, one of our strengths is, yes, 178 00:13:50.039 --> 00:13:54.639 we're a small private liberal arts institution, but we don't have the sticker 179 00:13:54.759 --> 00:14:00.200 tag that other schools who are in our position, our classification, would have. 180 00:14:00.879 --> 00:14:05.440 Tuition is just over here, over twenty three Tho, and their scholarships 181 00:14:05.480 --> 00:14:07.799 available. So when you go in with your strengths and you're going into a 182 00:14:07.919 --> 00:14:11.600 market like that and you're leading with this. This really opens up the door 183 00:14:13.039 --> 00:14:16.159 and peaks up some curiosity. People will tend to stick around a little bit. 184 00:14:16.600 --> 00:14:20.120 That's great. I really like some of that because I's a couple things 185 00:14:20.159 --> 00:14:22.000 you said in there. I mean, leading with your strengths obviously is so 186 00:14:22.159 --> 00:14:26.120 important and, as you said, we've talked about that many times on other 187 00:14:26.200 --> 00:14:28.639 episodes, but even just I liked what you talked about just a couple minutes 188 00:14:28.639 --> 00:14:33.480 ago about a lot of the students start asking questions whether their webinars or other 189 00:14:33.559 --> 00:14:35.279 things were what's it like to, you know, study in the United States? 190 00:14:35.360 --> 00:14:37.879 What's the what are the rankings all about those? Those are couple things 191 00:14:37.919 --> 00:14:41.279 you mentioned and one of my big beliefs is that the more that we can 192 00:14:41.360 --> 00:14:46.240 provide content that has to do with answering the question students have, more likely 193 00:14:46.279 --> 00:14:48.919 we're going to show up in the search results that they're searching for, because, 194 00:14:48.960 --> 00:14:52.960 I mean, they're using Google as much as they're using, you know, 195 00:14:52.320 --> 00:14:56.879 whatsapp another other messaging APPs, and so being able to stand apart, 196 00:14:56.039 --> 00:14:58.240 I think, are some of those things. Are you finding some of that 197 00:14:58.320 --> 00:15:03.559 true, that you you're creating those relationships, the more that you are focusing 198 00:15:03.720 --> 00:15:07.799 on the student as the hero as opposed to your college as the hero. 199 00:15:07.000 --> 00:15:11.639 Sometimes we do get a good response. And to your point about that, 200 00:15:11.799 --> 00:15:16.279 you know searching through Google. I'm a big user of Google analytics. Before 201 00:15:16.440 --> 00:15:20.080 someone applies, they're going to visit your website, they're going to check out 202 00:15:20.120 --> 00:15:24.720 your academic programs, they're going to look at your tuition and your scholarships. 203 00:15:24.840 --> 00:15:30.320 So when you're doing market entry, I'm really looking at which countries are moving 204 00:15:30.399 --> 00:15:35.279 into that that top ten in terms of hits or in terms of other metrics, 205 00:15:35.440 --> 00:15:39.519 and what pages are they going to you know, if you're finding that 206 00:15:39.080 --> 00:15:43.039 people are going to the hours of operation for your library and or there, 207 00:15:43.120 --> 00:15:46.679 for one second, it's probably a boud or, it's not a legitimate hit. 208 00:15:46.960 --> 00:15:50.720 But when they're looking for your academic programs and so forth, okay, 209 00:15:50.840 --> 00:15:54.080 now we've got something. Now we can get the ball rolling a little bit. 210 00:15:54.759 --> 00:16:00.159 I think when you're presenting on these topics that are a little more neutral 211 00:16:00.080 --> 00:16:03.279 and you do get an opportunity to talk about York a little bit, you 212 00:16:03.440 --> 00:16:08.559 find that people are looking at you as the authority in that subject manager. 213 00:16:10.320 --> 00:16:14.679 They're more apt to ask you questions. They see the faith, they hear 214 00:16:14.840 --> 00:16:18.639 you talk, they look at the content they say, okay, you know, 215 00:16:18.919 --> 00:16:21.879 I'm going to maybe give this person a chance or give the school chance 216 00:16:22.320 --> 00:16:26.879 and they wind up telling friends and a lot of these presentations are then can 217 00:16:26.960 --> 00:16:30.919 be streamed online. So I've done a lot on facebook live where people can 218 00:16:32.000 --> 00:16:36.960 view it later on and then and then connect with me later. That's great. 219 00:16:37.240 --> 00:16:38.399 Now, I know in our pre interview we talked a little bit about 220 00:16:38.399 --> 00:16:41.200 some different stories and I think that you had a student who was in Vietnam. 221 00:16:41.480 --> 00:16:44.960 Tell us a little bit about that and how that played out. Yeah, 222 00:16:44.960 --> 00:16:47.919 I had a great student that we have been talking through email for a 223 00:16:48.039 --> 00:16:52.840 while and we started chatting through Zalo, which was, you know, predominantly 224 00:16:52.960 --> 00:16:56.799 popular in Vietnam, specific to her. And what was different was, you 225 00:16:56.879 --> 00:17:00.399 know, first she was very apprehensive. So when you're going in using these 226 00:17:00.440 --> 00:17:06.720 messaging APPS, you want to identify yourself, who you are and why are 227 00:17:06.799 --> 00:17:11.119 contacting them. That that's something you definitely want to do. But she knew 228 00:17:11.319 --> 00:17:15.519 York and she knew my name from previous emails and she so she first asked 229 00:17:15.559 --> 00:17:18.839 a question. Is this the Real York? I said, I said yes, 230 00:17:18.920 --> 00:17:21.480 it's me, it's Christian, she goes Oh, okay, but she 231 00:17:21.599 --> 00:17:29.480 had talked about she had previously attended school at high school in we was in 232 00:17:29.599 --> 00:17:33.680 Ohio, she had done her her year ten there and now she was back 233 00:17:33.880 --> 00:17:40.559 in Vietnam for year eleven and we'll be there for you twelve. And I 234 00:17:40.839 --> 00:17:44.519 kind of slowed her down a little bit and I said what's you'll tell me 235 00:17:44.559 --> 00:17:48.400 about what that experience was like and what are the differences between going to school 236 00:17:49.200 --> 00:17:53.559 in Vietnam as opposed to the United States? It was very interesting and she 237 00:17:53.680 --> 00:18:00.079 talked about how the differences in curriculum, how much pressure there was in in 238 00:18:00.200 --> 00:18:03.720 Vietnam compared to the United States for students to perform well academically, and that 239 00:18:04.079 --> 00:18:07.759 kind of really stuck out to me and we had a probably talked for about 240 00:18:07.839 --> 00:18:12.359 thirty or forty minutes. You know, if that's an email, conversation doesn't 241 00:18:12.400 --> 00:18:17.440 take place. And a lot of times we get really wrapped up in saying 242 00:18:17.640 --> 00:18:21.640 how great we are and and we all have those strings. We want to 243 00:18:21.720 --> 00:18:26.000 lead with that and we often forget to ask, you know, how are 244 00:18:26.079 --> 00:18:30.200 you tell me more kids have been through a lot these past couple of years. 245 00:18:30.799 --> 00:18:33.160 I mean even domestically. You have kids who are, you know, 246 00:18:33.480 --> 00:18:37.359 those class trips are gone, PROMS gone, all these different opportunities are gone, 247 00:18:37.559 --> 00:18:41.559 sports canceled, gone. Those students are going through the same thing and 248 00:18:41.680 --> 00:18:47.119 they're trying to make a decision on higher education. This is really new for 249 00:18:47.200 --> 00:18:52.559 them. This is a completely different culture, different education system, and they're 250 00:18:52.640 --> 00:18:56.480 trying to adjust and the messaging APPS and the conversations I've had through the messaging 251 00:18:56.559 --> 00:19:03.000 APPs has allowed me to kind of a little build a better relationship with the 252 00:19:03.039 --> 00:19:07.279 students and be able to share more information and get more information from them. 253 00:19:07.640 --> 00:19:11.880 That's great and I know that. Earlier in the conversation we were talking a 254 00:19:11.920 --> 00:19:14.880 little bit about the idea that, you know, buying names. You know, 255 00:19:15.039 --> 00:19:17.960 that's that's a kind of a popular way for traditional Undergrad as you know, 256 00:19:18.000 --> 00:19:21.440 hey, let's buy names from all the test test groups, you know, 257 00:19:21.640 --> 00:19:23.759 Sata, set those types of things, and then kind of put it 258 00:19:23.880 --> 00:19:26.039 in, set it and forget it. I think that's you know, all 259 00:19:26.119 --> 00:19:30.200 right, that's a and it's hard to stand apart and a lot of times 260 00:19:30.240 --> 00:19:33.359 I think that that then kind of leads into the comm flow, the admissions 261 00:19:33.359 --> 00:19:37.000 com flow. That okay, we've got an application. Now we need to 262 00:19:37.079 --> 00:19:38.400 do some comm flow to kind of get them to the next phase of the 263 00:19:38.480 --> 00:19:42.480 funnel and the whole thing. How is it different with international students in what 264 00:19:42.680 --> 00:19:47.799 some people might recognize as traditional Undergrad because, I mean, some schools are 265 00:19:47.880 --> 00:19:52.039 recognizing that to grow they need to start looking more internationally, they need to 266 00:19:52.079 --> 00:19:55.720 start looking a little bit more creatively in growing in round. And tell us 267 00:19:55.720 --> 00:19:59.279 a little bit about how com flow specifically is different. So the COMPLO is 268 00:19:59.359 --> 00:20:02.559 going to be different? Well, first this is going to work best within 269 00:20:02.680 --> 00:20:06.880 bound leads. So if you're purchasing a name, the phone number most likely 270 00:20:07.039 --> 00:20:10.480 is not going to calm down. This is best for people who are going 271 00:20:10.519 --> 00:20:14.759 to going to raise their hands and say yes, yes, I'm interested right. 272 00:20:15.839 --> 00:20:18.720 One of the things that we need to keep in mind with international enrollment 273 00:20:18.799 --> 00:20:22.160 is we're used to a certain academic calendar. Nor, you know, August 274 00:20:22.240 --> 00:20:26.880 and September to usually May. Orage. Different curriculums and different parts of the 275 00:20:26.960 --> 00:20:33.119 world are going to go on completely different calendars. So if you're in South 276 00:20:33.200 --> 00:20:37.799 America, let's say Paraguay, your academic count is going to run from February 277 00:20:37.920 --> 00:20:42.200 or March to or we would call thanksgiving. That November December. So you're 278 00:20:42.200 --> 00:20:47.240 a com flow is now very, very different. So if now, if 279 00:20:47.279 --> 00:20:52.920 you start, you know, trying to nurture leads in October or September, 280 00:20:53.559 --> 00:20:57.400 you're late for that group. They're getting ready to graduate. You now have 281 00:20:57.640 --> 00:21:02.039 ready to go on summer break because, yeah, is in the Southern Hemisphere, 282 00:21:02.319 --> 00:21:04.720 exactly, exactly. So that's that's very, very, very different. 283 00:21:06.039 --> 00:21:10.519 There's other things you have to think about in terms of vocabulary. Although we 284 00:21:10.640 --> 00:21:15.000 may be speaking the same language, there's things that are a little bit different. 285 00:21:15.839 --> 00:21:19.640 So Southeast Asia, for example, they'll use the term course. Please 286 00:21:19.680 --> 00:21:25.200 tell me about your computer science course, and you're on the other side thinking 287 00:21:25.920 --> 00:21:27.880 why is this person asking me about specific class? We have lots of computer 288 00:21:27.960 --> 00:21:33.720 science courses. What they really mean is major and when you're talking with a 289 00:21:33.799 --> 00:21:37.440 student, they might be saying, you know, I understand what you're saying. 290 00:21:38.119 --> 00:21:42.640 I have a doubt you think I some you your initial reactions to take 291 00:21:42.720 --> 00:21:47.359 that personally, I have a doubt. What they mean is I have a 292 00:21:47.480 --> 00:21:52.440 question. So you have these different vocabularies that are interchangeable and you're trying to 293 00:21:52.559 --> 00:21:56.720 kind of nail this down. So so that's different. So those are some 294 00:21:56.799 --> 00:22:00.519 of the ways where it's a little bit different. You know, I would 295 00:22:00.519 --> 00:22:08.000 also say that students, they do want to hear about alumni and recent alumni. 296 00:22:08.519 --> 00:22:14.000 They want to hear about tuition and scholarships. All students want to do 297 00:22:14.240 --> 00:22:18.119 that, but not all scholarships are available to international students. So they want 298 00:22:18.119 --> 00:22:22.920 to hear a little bit more about the scholarship opportunities for them and they do 299 00:22:23.039 --> 00:22:26.039 want to hear about correct them. When I'm talking with students, you're going 300 00:22:26.079 --> 00:22:30.480 to be taking these classes or these, you know subjects, you're from southeast 301 00:22:30.519 --> 00:22:34.440 Aja, we term subjects. Will be doing that and they want to hear 302 00:22:34.559 --> 00:22:38.799 from other students on campus, current students, so I'll be doing I'll be 303 00:22:38.920 --> 00:22:44.519 doing that as well. That's great. I really appreciate just understanding those, 304 00:22:44.720 --> 00:22:48.039 those subtleties, because I think that, like you said earlier, I think 305 00:22:48.119 --> 00:22:52.720 the APPS start to build trust and the relationship right and I think that once 306 00:22:52.799 --> 00:22:56.880 you start to adapt your language to their language, just like you adapt your 307 00:22:57.279 --> 00:23:02.799 preference of your APP to their preference, I think that's just human nature that 308 00:23:02.880 --> 00:23:04.880 we're going to build trust and we're going to build relationships that way. That's 309 00:23:04.960 --> 00:23:10.880 great. We talk a lot about it on this show. Schools are really 310 00:23:10.920 --> 00:23:15.359 struggling today to make the same apps been work. CPMS are up eighty nine 311 00:23:15.400 --> 00:23:18.960 percent you over year. On facebook and Instagram, our college clients are no 312 00:23:19.079 --> 00:23:23.119 longer looking for rented audiences. They're looking for an owned community where they can 313 00:23:23.160 --> 00:23:27.759 engage students even before they apply. This is why Zeemi has become so crucial 314 00:23:27.799 --> 00:23:33.440 for our clients. With over one million students, close to tenzero five star 315 00:23:33.599 --> 00:23:37.440 ratings, consistently ranked as one of the top social laps and recently one of 316 00:23:37.519 --> 00:23:41.039 apples hot APPs of the week, there is simply isn't anything out there like 317 00:23:41.200 --> 00:23:45.599 it, and we have seen it all. Zeemi not only provides the best 318 00:23:45.640 --> 00:23:48.799 space for student engagement, but the most unique in action will data for their 319 00:23:48.839 --> 00:23:55.000 one hundred and sixty college and university partners. We know firsthand from our clients 320 00:23:55.079 --> 00:23:59.039 that Zeemi is a must have strategy for Gen Z. check them out now. 321 00:23:59.240 --> 00:24:06.839 At college is Dot Zee mecom. That's colleges dot Zee m eecom. 322 00:24:07.319 --> 00:24:12.839 And yes, tell them Barton Troy sent you Christian. As a smaller Liberal 323 00:24:14.000 --> 00:24:18.799 Arts College, how do you compete with some of the larger schools that have 324 00:24:18.039 --> 00:24:22.480 the presence, that have the budget when you are marketing to international students. 325 00:24:23.920 --> 00:24:29.200 So we understand and we understand where we are in the market place. We 326 00:24:29.400 --> 00:24:32.640 know our position. We are not in Ivy League school, we are not 327 00:24:32.759 --> 00:24:37.680 what many people call a a tier one institution and we're not trying to compete 328 00:24:37.799 --> 00:24:41.079 with with the ives and so forth. Knowing your position and who you are 329 00:24:42.000 --> 00:24:48.000 is very important. So I have students now where they have really, you 330 00:24:48.079 --> 00:24:53.440 know, consciously reached out to schools with our profile. You know they're going 331 00:24:53.480 --> 00:24:57.079 to get lost at a larger school they don't feel feel comfortable. And I 332 00:24:57.119 --> 00:25:02.400 have a student now that was admitted and then met with their parents over zoom 333 00:25:03.079 --> 00:25:07.480 and it was clear from those communications, in the communication with the guidance counselor 334 00:25:07.599 --> 00:25:12.920 in the student that they were looking for a small institution, when someone who's 335 00:25:12.920 --> 00:25:17.559 they were going to be able to look after them and nurture them a little 336 00:25:17.599 --> 00:25:19.960 bit, where they're going to get lost. I have other students say, 337 00:25:21.279 --> 00:25:25.119 you know, I've never studied at a large school. I prefer a smaller 338 00:25:25.200 --> 00:25:30.119 school in a smaller city, or I have different health issues. It's very 339 00:25:30.160 --> 00:25:33.960 important that I you're very flexible with me and when we can do that and 340 00:25:33.039 --> 00:25:37.799 we could be very flexible so we're not always competing with the same student, 341 00:25:38.079 --> 00:25:42.240 but we kind of know our place and the guidance staff and the students tend 342 00:25:42.319 --> 00:25:47.240 to know our place as well how we can assist them with our higher education 343 00:25:47.400 --> 00:25:48.680 needs. I think that's great and I think it kind of goes into the 344 00:25:48.720 --> 00:25:52.759 whole idea of ultimately customer service. I mean you just talked about how all 345 00:25:52.880 --> 00:25:57.359 that kind of flows in and being a smaller school you I often tell a 346 00:25:57.359 --> 00:26:00.759 lot of my clients, you know, they sometimes bemoan about well, we're 347 00:26:00.839 --> 00:26:04.000 so small, but you can do things so differently. You can. You 348 00:26:04.119 --> 00:26:08.039 can really do the personal touch that you know a large, a large tier 349 00:26:08.160 --> 00:26:11.240 one or an, I view Ivy League cannot do because just as the sheer 350 00:26:11.359 --> 00:26:15.279 volume. So tell us a little bit about the philosophy that Yourk has with 351 00:26:15.400 --> 00:26:18.359 kind of that customer service approach. Right. So, now that we've leverished 352 00:26:18.359 --> 00:26:22.200 our strengths, we feel we're at a good price point when you're going into 353 00:26:22.279 --> 00:26:26.319 a new market. We kind of had this discussion and I kind of wanted 354 00:26:26.400 --> 00:26:30.519 to push you know, who are we going to be? What will be 355 00:26:30.680 --> 00:26:34.400 our our personality? Source and one of those was customer service, who want 356 00:26:34.440 --> 00:26:41.759 to provide accessibility to information and accessibility to me. I've had students reach out 357 00:26:41.839 --> 00:26:48.319 to me through through what's happen? One question I have want to particular student 358 00:26:48.440 --> 00:26:52.400 in mind who just flat out said to me you have no idea how difficult 359 00:26:52.480 --> 00:26:56.720 it is to get in touch with someone and the missions office and then you 360 00:26:56.799 --> 00:27:00.720 know, there I am. And then when you're doing this, it's you're 361 00:27:00.720 --> 00:27:03.480 not on all the time. What's APP does provide an out of office? 362 00:27:03.759 --> 00:27:10.279 I am present from this time to this time and I'm not available. You 363 00:27:10.319 --> 00:27:12.400 know. Please you can convert your time zone here. It's the quick little 364 00:27:12.440 --> 00:27:17.880 statement to do that. But to be able to say hey, I need 365 00:27:18.000 --> 00:27:22.279 that, that English proficiency exam or the need that transcript, they can send 366 00:27:22.319 --> 00:27:26.480 it through the messaging apps and then I can verify that. Know if it's 367 00:27:26.480 --> 00:27:30.920 an English proficiency exam and says such as an eye ELTs, I can verify 368 00:27:32.079 --> 00:27:37.359 that online. Some transcripts now there's a Qr Code. I can get my 369 00:27:37.559 --> 00:27:41.279 code, I can I can get my phone, I can scan that with 370 00:27:41.480 --> 00:27:45.880 my camera and then I can go on the Ministry of Educations website and I 371 00:27:45.960 --> 00:27:48.039 guess it. Okay, check the box. I know having transcript. That's 372 00:27:48.079 --> 00:27:52.720 amazing and that's all I needed to complete it. So so those types of 373 00:27:52.839 --> 00:27:56.799 things go a long way. They see the speed at which the application can 374 00:27:56.880 --> 00:28:00.640 be processed and that you can leverage. Yeah, that sounds like an eye 375 00:28:00.640 --> 00:28:04.599 and I'm guessing that not only does that work through the application process, but 376 00:28:04.839 --> 00:28:10.599 even through retention and on campus. I'm sure that those relationships continue. I 377 00:28:10.680 --> 00:28:14.559 mean, obviously you've built a relationship with them. You know, some schools 378 00:28:14.599 --> 00:28:15.920 it's kind of like the counselor does it? You know, does a handoff 379 00:28:15.960 --> 00:28:18.519 to the to the student life, and then, you know, no more 380 00:28:18.680 --> 00:28:22.319 do they get content connected. But it sounds like York might have have a 381 00:28:22.359 --> 00:28:26.000 different philosophy on that as well. Right, so the conversation still continue. 382 00:28:26.279 --> 00:28:30.079 What you do need to do is, is the phone numbers going to be 383 00:28:30.200 --> 00:28:33.319 changed? Most likely the students going to get a new stem card. There 384 00:28:33.359 --> 00:28:36.599 you get a new WHATSAPP account or whatever account it is. They're going to 385 00:28:36.680 --> 00:28:40.079 do that. Well, once you match up with them again, you can 386 00:28:40.160 --> 00:28:44.119 have conversations and I'll reach out. Hey you, neatl. How's that class 387 00:28:44.160 --> 00:28:45.400 going? How's your semester going? Did you get that, you know, 388 00:28:45.559 --> 00:28:48.960 that dining planet you wanted, or do you get that room that you wanted? 389 00:28:49.079 --> 00:28:52.680 Or you still looking for a job? I need somebody to help out 390 00:28:52.400 --> 00:28:56.480 because I'll use current students to then reach out at that great students. That's 391 00:28:56.599 --> 00:29:03.960 great and they can talk about the experience they had during the application process and 392 00:29:03.160 --> 00:29:07.960 then saying you're going to get taken care of here, you know you're going 393 00:29:07.000 --> 00:29:10.920 to be okay, someone's going to look after you. Would aside from the 394 00:29:10.960 --> 00:29:14.400 other things that we do, the kind of help with with retention, but 395 00:29:14.519 --> 00:29:18.960 that's certainly helpful student coming in knowing that they've been taken care of and that 396 00:29:19.160 --> 00:29:23.759 continues to happen once they're here at York, especially in a place where they're 397 00:29:25.200 --> 00:29:29.039 we all can relate to being kind of the odd person out in the sense 398 00:29:29.240 --> 00:29:33.039 and I can only imagine, and you know, traveling halfway around the world, 399 00:29:33.559 --> 00:29:37.359 you know, coming into a small Pennsylvania town and you know setting setting 400 00:29:37.440 --> 00:29:41.799 down and creating a new life that there's there's a lot of a lot of 401 00:29:41.880 --> 00:29:44.640 stress and a lot of fear with that, even even for the most savage 402 00:29:44.720 --> 00:29:48.200 students Christian. We like to end our episodes by asking our guests if there 403 00:29:48.440 --> 00:29:52.680 is a thought or a tip that they could share that would be impactful to 404 00:29:52.799 --> 00:29:57.400 our listeners soon they're after so do you have any thoughts you can share before 405 00:29:57.480 --> 00:30:03.480 we wind up our episode? Sure you know, messaging APPs are completely free. 406 00:30:03.319 --> 00:30:10.519 It's no cost. Many institutions will give their emission reps a cell phone 407 00:30:10.599 --> 00:30:14.440 and a cell plan. If you can't do that now you know get can 408 00:30:14.480 --> 00:30:18.559 you get that and requested in your budgets almost budget time, July first coming 409 00:30:18.599 --> 00:30:22.359 around. But this is a really low cost initiative that can that can pay 410 00:30:22.480 --> 00:30:26.799 off and the other argument that I get back is I don't have the time 411 00:30:26.119 --> 00:30:30.559 to do that. See if you can mobilize your current students. I have 412 00:30:30.759 --> 00:30:34.759 that happening right now. I have my current students reaching out to recently admitted 413 00:30:34.799 --> 00:30:37.880 students who are going to be making their final decisions soon. They can give 414 00:30:37.920 --> 00:30:42.400 a perspective that I can. They're the ones taking the classes, they're the 415 00:30:42.440 --> 00:30:45.960 ones eating at the dining halls, living, living in the residence halls, 416 00:30:47.400 --> 00:30:51.480 participating in the clubs and organizations, doing all these different things, playing sports. 417 00:30:52.039 --> 00:30:56.480 They can speak to that much better than than I can. So to 418 00:30:56.599 --> 00:31:00.480 have those conversations happen if you don't have the time, are very valuable as 419 00:31:00.519 --> 00:31:04.680 well. Thank you very much, Christian, and I will say through our 420 00:31:04.720 --> 00:31:10.640 conversations we've had with you, we can see the big improvement from when you 421 00:31:10.680 --> 00:31:15.240 didn't know what telegram was, and so, being the resource that you are 422 00:31:15.400 --> 00:31:19.920 now and being that knowledgeable resource, what would be the best way for someone 423 00:31:21.079 --> 00:31:23.079 contact you if they would like to do so? You can do it through 424 00:31:23.240 --> 00:31:26.160 email and my name is a little long, so I'll go through and spell 425 00:31:26.200 --> 00:31:36.920 it's the letter c dig our EG Oh are ioh at y CP DOT Edu. 426 00:31:37.119 --> 00:31:40.759 The domain is a lot easier than than the first part and if you 427 00:31:40.839 --> 00:31:42.559 want to get in touch with me, I will give my what's at at 428 00:31:42.599 --> 00:31:49.000 plus one seven, one seven, three zero nine, one zero eight. 429 00:31:49.720 --> 00:31:55.039 Thank you, Christian. You've shared a lot and would like to know if 430 00:31:55.119 --> 00:32:00.000 there's any upcoming events that you have that you would like to share. You 431 00:32:00.079 --> 00:32:02.279 know we do have some virtual open houses that will happen in the fall. 432 00:32:02.720 --> 00:32:07.480 One of the Nice big things that we got through market entry is I'll be 433 00:32:07.559 --> 00:32:15.119 giving a plenary session at a country's Guidance Counseling Association Annual Conference. So having 434 00:32:15.279 --> 00:32:17.680 that as part of your market entry. I think that's a that's a pretty 435 00:32:17.720 --> 00:32:22.440 good successful I'm very excited about that. That will occur in mid May. 436 00:32:22.759 --> 00:32:25.599 Thank you very much for being a guest and we wish you the best of 437 00:32:25.720 --> 00:32:29.759 luck, Christian. Thank you so much, Bart. Do you have any 438 00:32:29.839 --> 00:32:31.759 final thoughts or words you would like to share? Yeah, I just want 439 00:32:31.799 --> 00:32:36.039 to point out a few things that I kind of been taking away from this 440 00:32:36.279 --> 00:32:38.240 conversation. That I that I think applies to just about everyone. I know 441 00:32:38.440 --> 00:32:40.799 some people might be listening and saying, well, we don't do a lot 442 00:32:40.839 --> 00:32:45.279 of international admissions and so not sure how much applies, but couple things I 443 00:32:45.400 --> 00:32:49.200 want you to take away from this. Is One Christian is one that I 444 00:32:49.319 --> 00:32:53.440 think has been very open and willing to try new things. I know that 445 00:32:53.599 --> 00:32:58.640 right now a lot of enrollment leaders listen to this podcast. A lot of 446 00:32:58.680 --> 00:33:00.920 marketers listen to this podcast. Asked and you work with a lot of a 447 00:33:00.960 --> 00:33:04.799 lot of people who might not want to change the way things have been done 448 00:33:05.400 --> 00:33:08.119 and even the way things were done four years ago, two years ago. 449 00:33:08.640 --> 00:33:13.960 Things continue to evolve and I really like the fact that Christian leaned into and 450 00:33:14.039 --> 00:33:17.160 ask what is telegram and leaned into that and has really kind of created a 451 00:33:17.240 --> 00:33:22.359 whole new way of recruiting through these messaging APPs, and so I would encourage 452 00:33:22.400 --> 00:33:28.079 you as marketers, as in leaders, to really kind of look at water 453 00:33:28.200 --> 00:33:32.839 ways that we can lean into a new technology, new methods or means of 454 00:33:32.920 --> 00:33:37.880 doing things. I've been working with a school lately of really encouraging video emails. 455 00:33:37.200 --> 00:33:39.720 You know, as Christian state and you know, standing out from the 456 00:33:39.799 --> 00:33:45.680 crowd, what a better way than to send a personalized video in an email 457 00:33:45.440 --> 00:33:49.359 or a text? And I'm thinking more stateside for, you know, some 458 00:33:49.440 --> 00:33:51.759 of the traditional Undergrad is that, you know, have a lot of schools 459 00:33:51.839 --> 00:33:55.319 complained that, Hey, students aren't picking up their phone, they're not answering 460 00:33:55.440 --> 00:33:59.880 our calls, they're not, you know, responding to our you know, 461 00:33:59.920 --> 00:34:02.680 there's no voice mail, that the voice mailbox is full. What do we 462 00:34:02.799 --> 00:34:06.519 do? Well, I think that we've got to start looking at these other 463 00:34:06.799 --> 00:34:10.119 other ways, and texting is kind of the state side equivalent of these messaging 464 00:34:10.199 --> 00:34:15.559 apps and I think that I think utilizing that technology, utilizing video emails, 465 00:34:15.639 --> 00:34:17.840 so important and I think also one thing that you might have heard from Christian 466 00:34:19.320 --> 00:34:22.519 is that he is building relationships. And so if you're relying on this automated 467 00:34:22.599 --> 00:34:28.440 platform of even automated emails or automated texting. You've got to change that up 468 00:34:28.480 --> 00:34:31.000 and you've got to really start looking at it as a relationship build and how 469 00:34:31.079 --> 00:34:35.599 can you get personal and how can you grow that? So again, Christian, 470 00:34:35.639 --> 00:34:37.719 thanks so much for taking time today and really appreciate your time on the 471 00:34:37.840 --> 00:34:40.719 on the podcast. Thank you so much for having me. I appreciate it. 472 00:34:42.599 --> 00:34:46.320 The hired marketer podcast is sponsored by Taylor solutions and education, marketing and 473 00:34:46.480 --> 00:34:52.559 branding agency and by thing patented, a marketing, execution, printing and mailing 474 00:34:52.639 --> 00:34:57.639 provider of Higher Ed Solutions. On behalf of my cohost Bart Taylor, I'm 475 00:34:57.760 --> 00:35:02.920 troy singer. Thanks again for joining us. You've been listening to the Higher 476 00:35:04.039 --> 00:35:07.119 Ed Marketer. To ensure that you never miss an episode, subscribe to the 477 00:35:07.199 --> 00:35:13.079 show in your favorite podcast player. If you're listening with apple PODCASTS, we'd 478 00:35:13.159 --> 00:35:15.480 love for you to leave a quick rating of the show. Simply tap the 479 00:35:15.559 --> 00:35:20.159 number of stars you think the podcast deserves. Until next time,