Transcript
WEBVTT
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The High Red Marketer podcast is sponsored
by the ZEMI APP enabling colleges and universities
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to engage interested students before they even
apply. You were listening to the Higher
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Ed Marketer, a podcast geared towards
marketing professionals in higher education. This show
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will tackle all sorts of questions related
to student recruitment, don'tor relations, marketing
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trends, new technologies and so much
more. If you are looking for conversations
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centered around where the industry is going, this podcast is for you. Let's
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get into the show. Welcome to
this week's episode of the High Red Marketer
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podcast. My name is troy singer
and I'm here with my cohost, Bart
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Taylor, and today we're speaking with
Christian de Grigoryo. He is the director
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of international recruitment at Your College of
Pennsylvania. I believe we discovered Christian because
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of a paper he wrote and the
caught the interest of Bart and as we
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started communicating with him, it became
very apparent that he is someone that could
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come on to the podcast and exude
a lot of knowledge about his success in
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recruiting international students. Yeah, I
really, really like Christian. I he's
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such a great episode that we're getting
ready to talk about. But thing I
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really like about Christian as he kind
of takes what's kind of a traditional way
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of doing recruiting but he adapts it
for the audience that he's recruiting too.
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And even though he's talking a lot
about international students and international recruiting, this
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is a great episode just to kind
of think about how can I apply non
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traditional ways to more of my traditional
recruiting aspects, and especially in marketing.
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So really take a take a listen
to that. He is quite I really
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like how he articulate. He has
he's quite articulate, as well as the
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fact that he does represent a smaller
school, a small smaller Liberal Arts College,
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and I know a lot of the
audience that listens to the hired marketer
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comes from those smaller institutions or from
specific colleges and larger institutions, and so
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there's some really good information on this
podcast. Here's our conversation with Christian.
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Please help me welcome Christian D Gregory
O, Director of international recruitment at Your
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College of Pennsylvania, to the Higher
Ed Marketer podcast and Christian, we appreciate
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you coming on and sharing your expertise
around the recruitment of international students. But
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before we get into the conversation,
if you would let our listeners know a
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little bit about your college and your
role at York. Sure, it's a
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pleasure of being here. Thank you
for having me. But an enrollment management
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for about twenty two years. Eighteen
years was at a small university in northeastern
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Pennsylvania and that's where I kind of
really fell in love with international admissions.
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I was senior director of admissions at
the time and I'm you know at that
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point and I'm doing budgeting and enrollment
planning and communicating with trustees administration and I
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had started the international recruitment strategic programs
there of how to do recruit then and
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at that point we were really focused
on government scholarship students, Saudi Arabian students,
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but I also had a large contingent
of students from northern Iraq, that
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Kurdish region. We have about twenty
year thirty students there. After those programs
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decreased, we decide to kind of
switch gears and we're going to focus on
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educational agents, or consultant to some
people call them. Did that for a
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while, rebounded nicely, but I
always kind of had this pole of international
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admission. They that's where I wanted
to spend most of my time and after
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a brief stint at another university you
work was looking for someone to kind of
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broaden their international student population institute some
new initiatives, and that's kind of what
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I'm doing now, you know,
getting that applicant funnel and kind of maneuvering
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some things at the top of that
funnel, putting in some new application procedures
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and policies, hiring educational consultants,
doing, you know, conferencing, representing
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You York at different high schools and
so forth, and just really increasing the
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population exploring Marcus that they've not explored
before. Thank you and would like to
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jump into the conversation around the current
state and if there is a difference or
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an increase, as we talked about
marketing to international students post pandemic. Yeah,
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yeah, so we have seen an
increase. I've been reading a lot
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of articles where people have seen the
increases around the United States and in other
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parts of the world. I think
now, with covid starting to subside,
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we hope it permanently does, that
we've seen increases so I started it.
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You work. It was in March
two thousand and twenty, at the beginning
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of the pandemic. Our application since
then have more than tripled, as well
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as the admitted students. That's great. And tell me a little bit about
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how you're going about that recruiting.
I mean certainly you're not traveling during pandemic,
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and so that didn't happen. They're
not traveling to Pennsylvania during the pandemic.
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So what type of tools are you
using for your international recruitment? Well,
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we're doing a lot of different things, but what have you've seen a
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lot of success on is messaging APPs. Things like what'Sapp and and telegram and
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Zolo and some of the other ones
we chat have all been extremely helpful to
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getting those students and leveraging our strengths. That's great and help our audience understand
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that, because I think a lot
of our audience probably understand social media APPS.
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So we might be familiar with,
you know, facebook messenger, or
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might be familiar with snap or things
like that. But some of what you're
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talking about I think a lot more
prevalent in in the international scene. I've
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heard a lot more mentions of telegram
lace lately with the Russian Russian invasion of
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Ukraine, and so just tell us
tell the audience a little bit about what
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these APPs are and how they work. So messaging APPS are a way for
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students can to communicate to each other. So I and actually I have a
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great story about telegram. The last
trip that I had done was in Uzbekistand
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was in Central Asia and I'm doing
a college fair through education USA, and
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if you're not familiar with Education USA, they work predominantly with helping students get
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to the United States and study.
So we're doing a fair with that and
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I'm in the capital of Tash Kent
and my table was a little slow at
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that point and there's some students over
in the corner and they're all standing together
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but their heads are down looking at
their phones and her thumbs are just going
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wildly and after a few miss they
then approached my table. They're still looking
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at their phones, but they're also
talking with me and I start hearing the
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word telegram. After they left,
I grabbed the fair organizers and they said,
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you know what's telegram? Tell me
a little bit more about that,
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and they said, well, telegram
is a messaging GAPP and everybody uses it
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here, and the light bulb went
off in my hands. Okay, I
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went back up to my hotel room
after the event and I'm downloading, you
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know, telegram, making a profile, uploading my profile picture, and then
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the next day, new city for
location of the fair, and the students
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are coming to me and I'm saying, you know, and if you have
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any other questions later, I'd be
happy to talk to you. Just send
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me a message on telegrams you want
telegram, like I'm just the savvy international
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recruiter. You know, nothing could
be further from the truth. But it
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was amazing how many message that I
got that day and then once I got
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back to campus, just from that
and then I started to have the students
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teach me different features about the APPS. So this is a way for students
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to really get in touch with you
a little more formal. They can digest
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information at their own pace and your
own pace. There's desktop versions, so
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you can send links, you can
do all different thing you could send documents,
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do all different kinds of things.
So it's better than it's a little
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more fluid than email and replicates a
conversation a little bit better than me and
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I guess it's a little bit more
of a international standard than texting. I
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mean, texting gets really kind of
crazy with fees and things like that,
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and I'm sure that international students won't
even, you know, answer a text
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or won't even give you their phone
number. So you could text when we
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get a an application, of course
the options there. It's intended for domestic
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students, Bill say, you know, you can send all being texted and
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most of the time being national students, a clean do not make sense.
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Very good. That's that's a fascinating
way to kind of keep that keep that
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going, and I really like I
really like how that works out so perfect.
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In my correspondence with you, going
back and forth, I've seen not
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only do you have telegraph as a
button that they can utilize in your signature,
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but there are a couple of other
messaging APPs and I understand depending on
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the region or the country that you're
communicating with, will determine which APP is
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best to use. Can you elaborate? Right, so most of my students
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will communicate with me through WHATSAPP.
That one is is the catchall. That
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one's you know, anybody can use
that one, but there's some that are
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more regional. So telegram is most
popular in Central Asia and some areas in
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the Pacific. Pacific Asia line would
be most popular in places like Japan,
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Taiwan and Thailand. Then there's country
specific ones. So if it's Vietnam,
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you would be using Zali's. China
it's we chat. Everybody you know knows
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we chat. That tends to be
the more popular one. And then if,
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maybe, if you're doing some work
in South Korea, you're using KK
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talk, and there's more more messaging
APPs that go out there. So what
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you want to do is you want
to match your target with the APP that
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you're going to be using, knowing
that some of these APPs are a little
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fluid. So I've gotten messages online
where the student was from Hondura's you know,
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it happens. So things are there's
no boarders, things are things are
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a little bit more fluid. And
it's not just the students that I'll be
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communicating with. I've communicated with parents, I communicate with guidance officers through this,
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through these messaging APPS, and again
you're doing a bulk of your communication
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through these APPs versus email or text. Correct email will still always be there,
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but for those really indepth conversations or
even some of the short ones,
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like hey, I still need you
are a letter of recommendation or I need
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your English proficiency exam, don't respond, and sometimes they'll even send a document
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to us through the APP. That's
fascinating. That's great. Christian, if
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you would outside of the APPS.
What are some of the other ways that
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you execute market entry or maybe some
things that we traditionally would think online?
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How are you doing that? So
we're doing a lot with virtual visits.
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That could be set up on your
own. I've done that where I'm reaching
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out to guidance counselors. Sometimes it's
through third party. Sometimes third parties will
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offer you a package to reach out
to schools. You know it. It's
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that does come come with a cost. I tend to do which directly reaching
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out. I've partner with Education USA
and I will do do different presentations them.
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Presentations tend to be more neutral topic, so they're not Pro York,
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but there are more a little bit
about you know, what's it like to
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study in the United States? What's
classroom culture like? How do you search
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for schools? You tell us about
the ranking system and how it works.
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Even run college essay workshops virtually so
that's going very well. The US Department
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of Commerce or International Trade Commission has
helped out with that. There's been certain
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fairs that we've done. There is
typical. You know, email you can
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do. There's third party lead generators
and third party lead generators ten help out
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a lot with these messaging APPs when
you're reaching out the students, because you
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can get their their phone number,
as opposed to buying names. You know,
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when you when you buy names,
think about it. You know,
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think of all the schools who are
buying names. And then what happens?
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We get them, we dump them
into our crm and then the email on
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slop gets. And how do you
stand out? And that that's really hard
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and you do really need to kind
of lead with your strengths. When we're
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here at York, kind of took
inventory of what our strengths are going to
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be. Looking around. academically,
we have a broad variety of academic programs
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that we offer. What makes us
a little more unique, and I think
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you talked about this in your last
podcast, where you leading with your strengths.
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We have a fantastic engineering program that's
a bad accredited along with computer science.
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But our engineering programs have paid coops. So they get three paid co
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OPS and we're finally, most of
our students about half the time they get
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hired from wherever they're doing a collop
and they get reduced tuition during their engineering
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coops. So their tuition for the
semester is about two tho three hundred dollars
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and they're getting paid. So so
they're coming back to us. When you're
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leading with a strength like that,
they're going, okay, well, that's
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really cool. What else do you
have to tell me about? And then
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that opens up the doors for other
academic programs. So actually you would think
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that most of our applicants are engineering. No, they're mostly biology and business
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and some other smaller areas. But
that door opens up. The other thing
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that leads to is, you know, one of our strengths is, yes,
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we're a small private liberal arts institution, but we don't have the sticker
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tag that other schools who are in
our position, our classification, would have.
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Tuition is just over here, over
twenty three Tho, and their scholarships
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available. So when you go in
with your strengths and you're going into a
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market like that and you're leading with
this. This really opens up the door
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and peaks up some curiosity. People
will tend to stick around a little bit.
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That's great. I really like some
of that because I's a couple things
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you said in there. I mean, leading with your strengths obviously is so
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important and, as you said,
we've talked about that many times on other
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episodes, but even just I liked
what you talked about just a couple minutes
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ago about a lot of the students
start asking questions whether their webinars or other
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things were what's it like to,
you know, study in the United States?
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What's the what are the rankings all
about those? Those are couple things
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you mentioned and one of my big
beliefs is that the more that we can
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provide content that has to do with
answering the question students have, more likely
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we're going to show up in the
search results that they're searching for, because,
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I mean, they're using Google as
much as they're using, you know,
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whatsapp another other messaging APPs, and
so being able to stand apart,
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I think, are some of those
things. Are you finding some of that
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true, that you you're creating those
relationships, the more that you are focusing
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on the student as the hero as
opposed to your college as the hero.
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Sometimes we do get a good response. And to your point about that,
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you know searching through Google. I'm
a big user of Google analytics. Before
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someone applies, they're going to visit
your website, they're going to check out
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your academic programs, they're going to
look at your tuition and your scholarships.
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So when you're doing market entry,
I'm really looking at which countries are moving
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into that that top ten in terms
of hits or in terms of other metrics,
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and what pages are they going to
you know, if you're finding that
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people are going to the hours of
operation for your library and or there,
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for one second, it's probably a
boud or, it's not a legitimate hit.
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But when they're looking for your academic
programs and so forth, okay,
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now we've got something. Now we
can get the ball rolling a little bit.
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I think when you're presenting on these
topics that are a little more neutral
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and you do get an opportunity to
talk about York a little bit, you
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find that people are looking at you
as the authority in that subject manager.
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They're more apt to ask you questions. They see the faith, they hear
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you talk, they look at the
content they say, okay, you know,
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I'm going to maybe give this person
a chance or give the school chance
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and they wind up telling friends and
a lot of these presentations are then can
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be streamed online. So I've done
a lot on facebook live where people can
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view it later on and then and
then connect with me later. That's great.
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Now, I know in our pre
interview we talked a little bit about
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some different stories and I think that
you had a student who was in Vietnam.
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Tell us a little bit about that
and how that played out. Yeah,
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I had a great student that we
have been talking through email for a
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while and we started chatting through Zalo, which was, you know, predominantly
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popular in Vietnam, specific to her. And what was different was, you
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know, first she was very apprehensive. So when you're going in using these
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messaging APPS, you want to identify
yourself, who you are and why are
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contacting them. That that's something you
definitely want to do. But she knew
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York and she knew my name from
previous emails and she so she first asked
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a question. Is this the Real
York? I said, I said yes,
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it's me, it's Christian, she
goes Oh, okay, but she
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had talked about she had previously attended
school at high school in we was in
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Ohio, she had done her her
year ten there and now she was back
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in Vietnam for year eleven and we'll
be there for you twelve. And I
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kind of slowed her down a little
bit and I said what's you'll tell me
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about what that experience was like and
what are the differences between going to school
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in Vietnam as opposed to the United
States? It was very interesting and she
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talked about how the differences in curriculum, how much pressure there was in in
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Vietnam compared to the United States for
students to perform well academically, and that
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kind of really stuck out to me
and we had a probably talked for about
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thirty or forty minutes. You know, if that's an email, conversation doesn't
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take place. And a lot of
times we get really wrapped up in saying
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how great we are and and we
all have those strings. We want to
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lead with that and we often forget
to ask, you know, how are
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you tell me more kids have been
through a lot these past couple of years.
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I mean even domestically. You have
kids who are, you know,
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those class trips are gone, PROMS
gone, all these different opportunities are gone,
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sports canceled, gone. Those students
are going through the same thing and
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they're trying to make a decision on
higher education. This is really new for
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them. This is a completely different
culture, different education system, and they're
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trying to adjust and the messaging APPS
and the conversations I've had through the messaging
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APPs has allowed me to kind of
a little build a better relationship with the
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students and be able to share more
information and get more information from them.
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That's great and I know that.
Earlier in the conversation we were talking a
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little bit about the idea that,
you know, buying names. You know,
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that's that's a kind of a popular
way for traditional Undergrad as you know,
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hey, let's buy names from all
the test test groups, you know,
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Sata, set those types of things, and then kind of put it
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in, set it and forget it. I think that's you know, all
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right, that's a and it's hard
to stand apart and a lot of times
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I think that that then kind of
leads into the comm flow, the admissions
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com flow. That okay, we've
got an application. Now we need to
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do some comm flow to kind of
get them to the next phase of the
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funnel and the whole thing. How
is it different with international students in what
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some people might recognize as traditional Undergrad
because, I mean, some schools are
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recognizing that to grow they need to
start looking more internationally, they need to
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start looking a little bit more creatively
in growing in round. And tell us
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a little bit about how com flow
specifically is different. So the COMPLO is
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going to be different? Well,
first this is going to work best within
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bound leads. So if you're purchasing
a name, the phone number most likely
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is not going to calm down.
This is best for people who are going
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to going to raise their hands and
say yes, yes, I'm interested right.
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One of the things that we need
to keep in mind with international enrollment
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is we're used to a certain academic
calendar. Nor, you know, August
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and September to usually May. Orage. Different curriculums and different parts of the
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world are going to go on completely
different calendars. So if you're in South
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America, let's say Paraguay, your
academic count is going to run from February
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or March to or we would call
thanksgiving. That November December. So you're
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a com flow is now very,
very different. So if now, if
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you start, you know, trying
to nurture leads in October or September,
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you're late for that group. They're
getting ready to graduate. You now have
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ready to go on summer break because, yeah, is in the Southern Hemisphere,
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exactly, exactly. So that's that's
very, very, very different.
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There's other things you have to think
about in terms of vocabulary. Although we
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may be speaking the same language,
there's things that are a little bit different.
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So Southeast Asia, for example,
they'll use the term course. Please
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tell me about your computer science course, and you're on the other side thinking
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why is this person asking me about
specific class? We have lots of computer
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science courses. What they really mean
is major and when you're talking with a
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student, they might be saying,
you know, I understand what you're saying.
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I have a doubt you think I
some you your initial reactions to take
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that personally, I have a doubt. What they mean is I have a
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question. So you have these different
vocabularies that are interchangeable and you're trying to
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kind of nail this down. So
so that's different. So those are some
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of the ways where it's a little
bit different. You know, I would
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also say that students, they do
want to hear about alumni and recent alumni.
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They want to hear about tuition and
scholarships. All students want to do
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that, but not all scholarships are
available to international students. So they want
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to hear a little bit more about
the scholarship opportunities for them and they do
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want to hear about correct them.
When I'm talking with students, you're going
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to be taking these classes or these, you know subjects, you're from southeast
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Aja, we term subjects. Will
be doing that and they want to hear
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from other students on campus, current
students, so I'll be doing I'll be
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doing that as well. That's great. I really appreciate just understanding those,
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those subtleties, because I think that, like you said earlier, I think
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the APPS start to build trust and
the relationship right and I think that once
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you start to adapt your language to
their language, just like you adapt your
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preference of your APP to their preference, I think that's just human nature that
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we're going to build trust and we're
going to build relationships that way. That's
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great. We talk a lot about
it on this show. Schools are really
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struggling today to make the same apps
been work. CPMS are up eighty nine
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percent you over year. On facebook
and Instagram, our college clients are no
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longer looking for rented audiences. They're
looking for an owned community where they can
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00:23:23.160 --> 00:23:27.759
engage students even before they apply.
This is why Zeemi has become so crucial
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00:23:27.799 --> 00:23:33.440
for our clients. With over one
million students, close to tenzero five star
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00:23:33.599 --> 00:23:37.440
ratings, consistently ranked as one of
the top social laps and recently one of
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00:23:37.519 --> 00:23:41.039
apples hot APPs of the week,
there is simply isn't anything out there like
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00:23:41.200 --> 00:23:45.599
it, and we have seen it
all. Zeemi not only provides the best
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00:23:45.640 --> 00:23:48.799
space for student engagement, but the
most unique in action will data for their
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00:23:48.839 --> 00:23:55.000
one hundred and sixty college and university
partners. We know firsthand from our clients
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00:23:55.079 --> 00:23:59.039
that Zeemi is a must have strategy
for Gen Z. check them out now.
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00:23:59.240 --> 00:24:06.839
At college is Dot Zee mecom.
That's colleges dot Zee m eecom.
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00:24:07.319 --> 00:24:12.839
And yes, tell them Barton Troy
sent you Christian. As a smaller Liberal
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Arts College, how do you compete
with some of the larger schools that have
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the presence, that have the budget
when you are marketing to international students.
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So we understand and we understand where
we are in the market place. We
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know our position. We are not
in Ivy League school, we are not
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what many people call a a tier
one institution and we're not trying to compete
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with with the ives and so forth. Knowing your position and who you are
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is very important. So I have
students now where they have really, you
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know, consciously reached out to schools
with our profile. You know they're going
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to get lost at a larger school
they don't feel feel comfortable. And I
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have a student now that was admitted
and then met with their parents over zoom
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and it was clear from those communications, in the communication with the guidance counselor
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in the student that they were looking
for a small institution, when someone who's
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they were going to be able to
look after them and nurture them a little
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bit, where they're going to get
lost. I have other students say,
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you know, I've never studied at
a large school. I prefer a smaller
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school in a smaller city, or
I have different health issues. It's very
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important that I you're very flexible with
me and when we can do that and
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we could be very flexible so we're
not always competing with the same student,
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but we kind of know our place
and the guidance staff and the students tend
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to know our place as well how
we can assist them with our higher education
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needs. I think that's great and
I think it kind of goes into the
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whole idea of ultimately customer service.
I mean you just talked about how all
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that kind of flows in and being
a smaller school you I often tell a
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lot of my clients, you know, they sometimes bemoan about well, we're
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so small, but you can do
things so differently. You can. You
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can really do the personal touch that
you know a large, a large tier
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one or an, I view Ivy
League cannot do because just as the sheer
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volume. So tell us a little
bit about the philosophy that Yourk has with
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kind of that customer service approach.
Right. So, now that we've leverished
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our strengths, we feel we're at
a good price point when you're going into
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a new market. We kind of
had this discussion and I kind of wanted
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to push you know, who are
we going to be? What will be
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our our personality? Source and one
of those was customer service, who want
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to provide accessibility to information and accessibility
to me. I've had students reach out
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to me through through what's happen?
One question I have want to particular student
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in mind who just flat out said
to me you have no idea how difficult
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it is to get in touch with
someone and the missions office and then you
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know, there I am. And
then when you're doing this, it's you're
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not on all the time. What's
APP does provide an out of office?
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I am present from this time to
this time and I'm not available. You
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know. Please you can convert your
time zone here. It's the quick little
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statement to do that. But to
be able to say hey, I need
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that, that English proficiency exam or
the need that transcript, they can send
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it through the messaging apps and then
I can verify that. Know if it's
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an English proficiency exam and says such
as an eye ELTs, I can verify
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that online. Some transcripts now there's
a Qr Code. I can get my
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code, I can I can get
my phone, I can scan that with
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my camera and then I can go
on the Ministry of Educations website and I
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guess it. Okay, check the
box. I know having transcript. That's
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amazing and that's all I needed to
complete it. So so those types of
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things go a long way. They
see the speed at which the application can
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be processed and that you can leverage. Yeah, that sounds like an eye
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and I'm guessing that not only does
that work through the application process, but
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even through retention and on campus.
I'm sure that those relationships continue. I
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mean, obviously you've built a relationship
with them. You know, some schools
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it's kind of like the counselor does
it? You know, does a handoff
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to the to the student life,
and then, you know, no more
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do they get content connected. But
it sounds like York might have have a
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different philosophy on that as well.
Right, so the conversation still continue.
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What you do need to do is, is the phone numbers going to be
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changed? Most likely the students going
to get a new stem card. There
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you get a new WHATSAPP account or
whatever account it is. They're going to
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do that. Well, once you
match up with them again, you can
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have conversations and I'll reach out.
Hey you, neatl. How's that class
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going? How's your semester going?
Did you get that, you know,
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that dining planet you wanted, or
do you get that room that you wanted?
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Or you still looking for a job? I need somebody to help out
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because I'll use current students to then
reach out at that great students. That's
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great and they can talk about the
experience they had during the application process and
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then saying you're going to get taken
care of here, you know you're going
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to be okay, someone's going to
look after you. Would aside from the
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other things that we do, the
kind of help with with retention, but
395
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that's certainly helpful student coming in knowing
that they've been taken care of and that
396
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continues to happen once they're here at
York, especially in a place where they're
397
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we all can relate to being kind
of the odd person out in the sense
398
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and I can only imagine, and
you know, traveling halfway around the world,
399
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you know, coming into a small
Pennsylvania town and you know setting setting
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down and creating a new life that
there's there's a lot of a lot of
401
00:29:41.880 --> 00:29:44.640
stress and a lot of fear with
that, even even for the most savage
402
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students Christian. We like to end
our episodes by asking our guests if there
403
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is a thought or a tip that
they could share that would be impactful to
404
00:29:52.799 --> 00:29:57.400
our listeners soon they're after so do
you have any thoughts you can share before
405
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we wind up our episode? Sure
you know, messaging APPs are completely free.
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It's no cost. Many institutions will
give their emission reps a cell phone
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and a cell plan. If you
can't do that now you know get can
408
00:30:14.480 --> 00:30:18.559
you get that and requested in your
budgets almost budget time, July first coming
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00:30:18.599 --> 00:30:22.359
around. But this is a really
low cost initiative that can that can pay
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00:30:22.480 --> 00:30:26.799
off and the other argument that I
get back is I don't have the time
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00:30:26.119 --> 00:30:30.559
to do that. See if you
can mobilize your current students. I have
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00:30:30.759 --> 00:30:34.759
that happening right now. I have
my current students reaching out to recently admitted
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00:30:34.799 --> 00:30:37.880
students who are going to be making
their final decisions soon. They can give
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00:30:37.920 --> 00:30:42.400
a perspective that I can. They're
the ones taking the classes, they're the
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00:30:42.440 --> 00:30:45.960
ones eating at the dining halls,
living, living in the residence halls,
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00:30:47.400 --> 00:30:51.480
participating in the clubs and organizations,
doing all these different things, playing sports.
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00:30:52.039 --> 00:30:56.480
They can speak to that much better
than than I can. So to
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00:30:56.599 --> 00:31:00.480
have those conversations happen if you don't
have the time, are very valuable as
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00:31:00.519 --> 00:31:04.680
well. Thank you very much,
Christian, and I will say through our
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00:31:04.720 --> 00:31:10.640
conversations we've had with you, we
can see the big improvement from when you
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00:31:10.680 --> 00:31:15.240
didn't know what telegram was, and
so, being the resource that you are
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00:31:15.400 --> 00:31:19.920
now and being that knowledgeable resource,
what would be the best way for someone
423
00:31:21.079 --> 00:31:23.079
contact you if they would like to
do so? You can do it through
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00:31:23.240 --> 00:31:26.160
email and my name is a little
long, so I'll go through and spell
425
00:31:26.200 --> 00:31:36.920
it's the letter c dig our EG
Oh are ioh at y CP DOT Edu.
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00:31:37.119 --> 00:31:40.759
The domain is a lot easier than
than the first part and if you
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00:31:40.839 --> 00:31:42.559
want to get in touch with me, I will give my what's at at
428
00:31:42.599 --> 00:31:49.000
plus one seven, one seven,
three zero nine, one zero eight.
429
00:31:49.720 --> 00:31:55.039
Thank you, Christian. You've shared
a lot and would like to know if
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00:31:55.119 --> 00:32:00.000
there's any upcoming events that you have
that you would like to share. You
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00:32:00.079 --> 00:32:02.279
know we do have some virtual open
houses that will happen in the fall.
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00:32:02.720 --> 00:32:07.480
One of the Nice big things that
we got through market entry is I'll be
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00:32:07.559 --> 00:32:15.119
giving a plenary session at a country's
Guidance Counseling Association Annual Conference. So having
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00:32:15.279 --> 00:32:17.680
that as part of your market entry. I think that's a that's a pretty
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00:32:17.720 --> 00:32:22.440
good successful I'm very excited about that. That will occur in mid May.
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00:32:22.759 --> 00:32:25.599
Thank you very much for being a
guest and we wish you the best of
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00:32:25.720 --> 00:32:29.759
luck, Christian. Thank you so
much, Bart. Do you have any
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00:32:29.839 --> 00:32:31.759
final thoughts or words you would like
to share? Yeah, I just want
439
00:32:31.799 --> 00:32:36.039
to point out a few things that
I kind of been taking away from this
440
00:32:36.279 --> 00:32:38.240
conversation. That I that I think
applies to just about everyone. I know
441
00:32:38.440 --> 00:32:40.799
some people might be listening and saying, well, we don't do a lot
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00:32:40.839 --> 00:32:45.279
of international admissions and so not sure
how much applies, but couple things I
443
00:32:45.400 --> 00:32:49.200
want you to take away from this. Is One Christian is one that I
444
00:32:49.319 --> 00:32:53.440
think has been very open and willing
to try new things. I know that
445
00:32:53.599 --> 00:32:58.640
right now a lot of enrollment leaders
listen to this podcast. A lot of
446
00:32:58.680 --> 00:33:00.920
marketers listen to this podcast. Asked
and you work with a lot of a
447
00:33:00.960 --> 00:33:04.799
lot of people who might not want
to change the way things have been done
448
00:33:05.400 --> 00:33:08.119
and even the way things were done
four years ago, two years ago.
449
00:33:08.640 --> 00:33:13.960
Things continue to evolve and I really
like the fact that Christian leaned into and
450
00:33:14.039 --> 00:33:17.160
ask what is telegram and leaned into
that and has really kind of created a
451
00:33:17.240 --> 00:33:22.359
whole new way of recruiting through these
messaging APPs, and so I would encourage
452
00:33:22.400 --> 00:33:28.079
you as marketers, as in leaders, to really kind of look at water
453
00:33:28.200 --> 00:33:32.839
ways that we can lean into a
new technology, new methods or means of
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00:33:32.920 --> 00:33:37.880
doing things. I've been working with
a school lately of really encouraging video emails.
455
00:33:37.200 --> 00:33:39.720
You know, as Christian state and
you know, standing out from the
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00:33:39.799 --> 00:33:45.680
crowd, what a better way than
to send a personalized video in an email
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00:33:45.440 --> 00:33:49.359
or a text? And I'm thinking
more stateside for, you know, some
458
00:33:49.440 --> 00:33:51.759
of the traditional Undergrad is that,
you know, have a lot of schools
459
00:33:51.839 --> 00:33:55.319
complained that, Hey, students aren't
picking up their phone, they're not answering
460
00:33:55.440 --> 00:33:59.880
our calls, they're not, you
know, responding to our you know,
461
00:33:59.920 --> 00:34:02.680
there's no voice mail, that the
voice mailbox is full. What do we
462
00:34:02.799 --> 00:34:06.519
do? Well, I think that
we've got to start looking at these other
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00:34:06.799 --> 00:34:10.119
other ways, and texting is kind
of the state side equivalent of these messaging
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00:34:10.199 --> 00:34:15.559
apps and I think that I think
utilizing that technology, utilizing video emails,
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00:34:15.639 --> 00:34:17.840
so important and I think also one
thing that you might have heard from Christian
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00:34:19.320 --> 00:34:22.519
is that he is building relationships.
And so if you're relying on this automated
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00:34:22.599 --> 00:34:28.440
platform of even automated emails or automated
texting. You've got to change that up
468
00:34:28.480 --> 00:34:31.000
and you've got to really start looking
at it as a relationship build and how
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00:34:31.079 --> 00:34:35.599
can you get personal and how can
you grow that? So again, Christian,
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00:34:35.639 --> 00:34:37.719
thanks so much for taking time today
and really appreciate your time on the
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00:34:37.840 --> 00:34:40.719
on the podcast. Thank you so
much for having me. I appreciate it.
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00:34:42.599 --> 00:34:46.320
The hired marketer podcast is sponsored by
Taylor solutions and education, marketing and
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00:34:46.480 --> 00:34:52.559
branding agency and by thing patented,
a marketing, execution, printing and mailing
474
00:34:52.639 --> 00:34:57.639
provider of Higher Ed Solutions. On
behalf of my cohost Bart Taylor, I'm
475
00:34:57.760 --> 00:35:02.920
troy singer. Thanks again for joining
us. You've been listening to the Higher
476
00:35:04.039 --> 00:35:07.119
Ed Marketer. To ensure that you
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477
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