Alumni and students have so many incredible authentic stories to tell about their colleges and universities. But higher ed marketing teams can sometimes get in their own way by curating those stories till they’re just another batch of overly processed...
How much should colleges and universities lean on legacy branding? Advancement departments undoubtedly love promoting the “glory days” to their school alums, but should legacy be a major factor in your enrollment marketing strategy? In the late 197...
Short-form video content has exploded on social media platforms over the last few years. Colleges and universities are scrambling to take advantage of these content marketing goldmines, but some are still missing the mark. But as Rob Clark (https://ww...
Working in higher ed advancement can be discouraging when you hear the word “No” from potential donors. But by imprinting philanthropy on your student culture, you can encourage them to pay it forward to their future fellow alums the second …
Search engine marketing is top-of-mind for most higher ed marketers, but it’s still a drastically underutilized marketing mechanism. In fact, according to our guest, Faton Sopa (https://www.linkedin.com/in/fatonsopa/), co-founder and CEO of Manaferra...
Search engine marketing is still considered a 21st-century mystery to many higher ed marketers. But the fact is that, with a solid content marketing strategy, any college or university can turn its website into an SEO darling. In part one …
Despite fifteen percent of the world’s population having a physical disability, the disability community of students is often an afterthought in DEI-focused higher ed marketing. While some schools have made massive strides in telling these students’ st...
Imagine a personalized website experience that adapts in real-time to the home region of prospective students who visit your homepage. We’ve seen the potential of geocaching with popular mobile applications like Pokemon Go. What if you could employ si...
Despite fifteen percent of the world’s population having a physical disability, the disability community of students is often an afterthought in DEI-focused higher ed marketing. While some schools have made massive strides in telling these students’ st...
Imagine a personalized website experience that adapts in real-time to the home region of prospective students who visit your homepage. We’ve seen the potential of geocaching with popular mobile applications like Pokemon Go . ...
Too often, colleges and universities put themselves on a pedestal on their school website’s homepage. Be it celebratory news stories, sporting events, or faculty profiles, higher ed institutions sometimes neglect the most imp...
Technology-driven solutions in branding are remarkable tools. But shiny gadgets can make it easy to lose sight of your higher ed marketing team’s ultimate goal: giving prospective students a quality value proposition. William...
In higher ed marketing, it can be a struggle to understand who our target audience is and what their needs are. Sometimes, that means pausing and stepping back to make space so we can meet them where they are through …
As Generations Z and Alpha transition into the college student ranks, it is multi-generational marketing’s time to shine. Yet, as Jennifer McChord , Vice President of Enrollment & Marketing at Asbury University , tells us, tr...
Diversity, equity, and inclusion (DEI) is top-of-mind for many colleges and universities today. Marketing inclusive content in a respectful manner requires a unique perspective, one that marketers who don’t come from an under...
Marketing can be a difficult proposition for small institutions in higher ed, but intentional collaboration with vendors and other schools can add incredible value to their brand. Dr. Nathan Long , President of Saybrook Unive...
Whether you’re a small faith-based college or one of the largest schools in the country, immersive storytelling is a powerful marketing tool. First-hand authentic accounts of student culture, the classroom, and your faculty g...
A few months ago, we spoke with Shauna Davis and Mary Laphen Pope from the Lumina Foundation . They provided an overview of their Million Dollar Community College Challenge and explained why assisting community colleges with ...
QR codes have made a furious comeback in business circuits over the last couple of years. The folks at spokenote saw a unique opportunity for marketers: embed QR codes with personalized videos for a targeted audience. We spok...
University rankings play a big part in where a prospective student chooses to go to school, but most rankings focus on prestige and what other peers of institutions think of each other rather than the influence the university...
Many marketers struggle to keep track of photo and video assets on campus, but with the proper techniques, you can implement a campus photography program that can enhance the experience of your university. Cindi Farmer is the...
The most important part of storytelling in higher education is creating stories where students can easily insert themselves and be an active participant. Chad Wilson is the Vice President and Executive Creative Director of Ma...
The liberal arts education has evolved. Students not only need skills developed from classic education subjects for career readiness but also to be able to continuously adjust as the world around them changes. They need the a...
While there are common elements across marketing (the 4 P’s), higher education marketing presents some unique challenges with the diversity of audiences, the buying cycle, and the customer journey. Today we welcome Teresa Fla...