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March 29, 2022

Bridging the Gap Between Higher Ed & High Schools in Disadvantaged Areas

Bridging the Gap Between Higher Ed & High Schools in Disadvantaged Areas

College access is an issue in this country. 

Many potential students simply don't believe higher education is within reach.  

It’s this inaccessibility and the lack of awareness of educational opportunities that is one of the leading causes of the declining perception of the value of higher ed. 

Sujoy Roy, CEO of VisitDays, is aiming to change that. In this episode, he discusses how his platform strives to bridge the divide between higher education and high schools in more disadvantaged areas of the country. 

We discuss:

  • The problem of limited access to higher ed for lower socioeconomic populations
  • What the team at VisitDays is doing to help overcome the problem
  • The benefits of the platform for colleges and universities
  • Where the future of higher ed is going 

Mentioned during the show:

To hear more interviews like this one, subscribe to Higher Ed Marketer on Apple Podcasts, Spotify, or your preferred podcast platform. 

The Higher Ed Marketer podcast is sponsored by Caylor Solutions, an Education Marketing and Branding Agency, and by Think Patented, a Marketing Execution, Printing and Mailing provider of Higher Ed solutions.

    

 

Transcript
WEBVTT 1 00:00:02.919 --> 00:00:07.240 You are listening to the Higher Ed Marketer, a podcast geared towards marketing professionals 2 00:00:07.280 --> 00:00:11.960 in higher education. This show will tackle all sorts of questions related to student 3 00:00:12.000 --> 00:00:16.800 recruitment, don'tor relations, marketing trends, new technologies and so much more. 4 00:00:17.079 --> 00:00:21.000 If you are looking for conversation centered around where the industry is going, this 5 00:00:21.039 --> 00:00:30.000 podcast is for you. Let's get into the show. Welcome to the High 6 00:00:30.120 --> 00:00:34.840 Ed Marketer podcast. I'm troy singer and I'm here with my cohost and Newest 7 00:00:34.880 --> 00:00:40.039 Bangles Fan club member, Bart Taylor, and today we're going to interview s 8 00:00:40.320 --> 00:00:44.759 joy Roy. He is the CEO of visit days, and the topic that 9 00:00:44.799 --> 00:00:49.640 he's going to bring to us as making communication accessible to more potential students, 10 00:00:49.640 --> 00:00:52.799 and I think this is something that he does a very good job of, 11 00:00:52.840 --> 00:00:58.000 both laying out the problem but then also some of the solutions that are out 12 00:00:58.039 --> 00:01:02.119 there to address the problem. I love this conversation. Yeah, it's really 13 00:01:02.119 --> 00:01:03.640 good. I think sometimes we talk about, and I would call back to 14 00:01:03.719 --> 00:01:08.359 the conversation that we had with with nate at the Gates Foundation, just about 15 00:01:08.359 --> 00:01:14.200 accessibility for students. It's such a such an important topic and higher education and 16 00:01:14.239 --> 00:01:17.239 I think sometimes as marketers we get we get kind of focused in on, 17 00:01:17.319 --> 00:01:21.120 you know, the tyranny of the urgent and we're really trying to get you 18 00:01:21.159 --> 00:01:23.680 know, get get the messaging out and stuff. I think sometimes being able 19 00:01:23.719 --> 00:01:29.000 to step back and say, are we really is higher education really accessible to 20 00:01:29.239 --> 00:01:33.359 the vast majority of students in the United States who could best benefit from it? 21 00:01:33.400 --> 00:01:36.920 And I really like the conversation that's joy leads us through with the idea 22 00:01:36.959 --> 00:01:42.120 of talking about that. You know sometimes it might not be, and that 23 00:01:42.120 --> 00:01:46.159 that's actually challenged him to kind of create a platform that improves that for for 24 00:01:46.239 --> 00:01:49.959 students and ultimately then also helps us as highed marketers to be able to recruit 25 00:01:51.000 --> 00:01:53.879 some of those students that might not have been in our in our awareness, 26 00:01:53.879 --> 00:01:57.879 and I think that with some of the challenges moving forward, and and see 27 00:01:57.920 --> 00:02:00.719 joy does a good job of articulating this, I think looking for these creative 28 00:02:00.760 --> 00:02:06.840 platforms is going to be important. Thank you, Bart here's our conversation with 29 00:02:07.200 --> 00:02:12.639 joy Roy. It's my pleasure to welcome to joy Roy, who's the CEO 30 00:02:12.879 --> 00:02:16.120 of visit days, to the High Ed Marketer podcast. Thank you for being 31 00:02:16.120 --> 00:02:20.479 willing to be our guest to days to joy. Thank you for having me, 32 00:02:20.560 --> 00:02:23.599 Troy. I really appreciate it. You have agreed to come on and 33 00:02:23.680 --> 00:02:29.199 talk about the topic of making communication accessible to more potential students, but before 34 00:02:29.240 --> 00:02:32.479 we go into it, if you could just give us a brief background and 35 00:02:32.520 --> 00:02:38.919 then a both about yourself but then also visit days, absolutely well. So, 36 00:02:38.000 --> 00:02:42.599 my name is Hugh Joy Roy. I'm the founder of visit days. 37 00:02:42.639 --> 00:02:46.919 I started the the company visit days approximately a little bit over eight years ago 38 00:02:46.159 --> 00:02:51.560 and it's been one of the wildest and most amazing journeys I've ever been on. 39 00:02:51.639 --> 00:02:55.400 This is an entrepreneur. I have sort of benefited from this incredible American 40 00:02:55.520 --> 00:03:00.879 education. As an immigrant, I have benefited from them the opportunities in this 41 00:03:00.960 --> 00:03:07.039 country, and my big introduction into Higher Ed was through my parents, who 42 00:03:07.080 --> 00:03:13.120 are both professors at institutions in the US, and I started seeing a gap 43 00:03:13.120 --> 00:03:19.560 when it came to college access and being a benefactor of getting an amazing education 44 00:03:19.680 --> 00:03:23.919 here, I wanted to build a solution that would help millions of students around 45 00:03:23.960 --> 00:03:27.759 the world and around the country access education the way I did, and so 46 00:03:27.800 --> 00:03:30.879 I started my journey eight years ago and we're running still strong today. So 47 00:03:30.919 --> 00:03:37.360 if you can tell us how visit day's works and how the approach of how 48 00:03:37.400 --> 00:03:42.680 you approach the problem of limited access to higher education? Yeah, absolutely so. 49 00:03:42.719 --> 00:03:45.439 The way we sort of approach it is we sort of think about, 50 00:03:45.439 --> 00:03:49.039 well, who does, who has a lot of access to higher education? 51 00:03:49.080 --> 00:03:52.479 And when you sort of look into the lens of those that are going to 52 00:03:52.599 --> 00:03:58.879 really elite private schools or part of extremely good, well funded districts and public 53 00:03:58.919 --> 00:04:03.319 school education in the US, what you'll notice is that most of the administrators 54 00:04:03.360 --> 00:04:10.199 in the high schools have direct lines of communications directly to the college administrators around 55 00:04:10.240 --> 00:04:15.560 the country at top schools. That specific access is what what I define as 56 00:04:15.639 --> 00:04:19.279 college access, which really means that if you're going to a high school the 57 00:04:19.480 --> 00:04:25.319 can your counselor quickly make a phone call and call some of the best universities 58 00:04:25.360 --> 00:04:29.519 in a flash and have them on their high school within within minutes or within 59 00:04:29.639 --> 00:04:33.360 days? And if the answer to that question is either I don't know or 60 00:04:33.360 --> 00:04:39.879 know, you're most likely not getting the type of access other students have, 61 00:04:40.399 --> 00:04:43.399 and that's how I would categorize it. I would say that if your high 62 00:04:43.439 --> 00:04:46.720 school counselor can meet can make that happen for you, you have an incredible 63 00:04:46.720 --> 00:04:49.920 amount of access and if you don't, that sorts of visit a steps in. 64 00:04:50.639 --> 00:04:54.360 That's great and I think that I really liked that. You know, 65 00:04:54.399 --> 00:04:58.240 what you talked about is that there's kind of that that idea that there's I 66 00:04:58.240 --> 00:05:00.519 hate to use the word Elitism, but there's the idea of being able to 67 00:05:00.759 --> 00:05:04.079 you know, if you're in the right place at the right time, in 68 00:05:04.120 --> 00:05:10.279 the right you know prep school or right private school, things are opened up 69 00:05:10.319 --> 00:05:12.600 a little bit more for you and I like the fact that there's a little 70 00:05:12.639 --> 00:05:15.360 bit of a equal as or, you know, equality on visit days. 71 00:05:15.399 --> 00:05:18.480 You know, you're making a little bit more accessible for everybody. So I 72 00:05:18.480 --> 00:05:21.199 think that's really good. Tell us a little bit about how some of this 73 00:05:21.319 --> 00:05:25.279 really plays out, just, you know, in ways that we might not 74 00:05:25.279 --> 00:05:27.879 be aware of. I mean, you know, I think there's certain you 75 00:05:27.920 --> 00:05:31.439 know, probably socio economic plays into it, gender probably plays into it. 76 00:05:31.439 --> 00:05:33.839 To tell us little bit about that. Yeah, so I think there's probably 77 00:05:33.879 --> 00:05:38.759 two to three major themes. I think we should all in higher red take 78 00:05:38.759 --> 00:05:42.959 a focus and look at we're noticing that fear and fear students are going to 79 00:05:43.000 --> 00:05:46.839 college. That was a big sort of big news cycle, if you will, 80 00:05:46.839 --> 00:05:50.199 getting into two thousand and twenty two beginning of January. Secondary would noticing 81 00:05:50.240 --> 00:05:55.480 that, with test optional, there's a lot of discussion on how students are 82 00:05:55.560 --> 00:05:59.680 going to become seen by most of the colleges in the country, because most 83 00:05:59.720 --> 00:06:03.680 call is depend on the sets and college board to purchase names so they can 84 00:06:03.720 --> 00:06:08.040 market to most of the students in the country. So those are the two, 85 00:06:08.079 --> 00:06:11.000 I think, Major, major shifts that are happening. There's a decline 86 00:06:11.040 --> 00:06:14.879 in interest in going to college and then there's a decline, there's a there's 87 00:06:14.920 --> 00:06:18.720 a now there's got to be a new way to find and meet students across 88 00:06:18.759 --> 00:06:21.560 the country. And in the third I would say in more associated to the 89 00:06:21.600 --> 00:06:27.959 first, which is the decline is unproportionately happening towards males in the US. 90 00:06:28.160 --> 00:06:30.920 So that's a big area of concern when you think about what that could possibly 91 00:06:30.959 --> 00:06:34.399 mean in, you know, five ten years down the line, from just 92 00:06:34.480 --> 00:06:40.800 a from a from a socio economic levels where you know many, many men 93 00:06:41.439 --> 00:06:46.879 and adults going into college are just choosing not to not not to pursue higher 94 00:06:46.920 --> 00:06:49.319 education. And so I think those are the three themes that we sort of 95 00:06:49.319 --> 00:06:53.920 take a look at and we noticed that, by and large, it's getting 96 00:06:54.000 --> 00:06:57.519 hit in the in the worst districts in the country. It's getting hit in 97 00:06:57.560 --> 00:07:00.959 the areas that probably needed the least. Right like right, this is the 98 00:07:00.959 --> 00:07:05.079 time for them to use education to pull out of poverty, to increase their 99 00:07:05.160 --> 00:07:11.319 overall so socioeconomic standards. And so those are the those are the, I 100 00:07:11.360 --> 00:07:15.680 think, macro level themes that we're seeing across the board and what we are 101 00:07:15.680 --> 00:07:19.680 hoping for, at least what we're trying to identify is one of the root 102 00:07:19.720 --> 00:07:26.639 causes of the decline and interest in going to higher education and going to college 103 00:07:26.759 --> 00:07:30.680 is the lack of awareness and the lack or the feeling that it's really out 104 00:07:30.759 --> 00:07:34.920 of reach. And I think we don't recognize if you're living in a great 105 00:07:34.920 --> 00:07:40.079 neighborhood or you have a great high school, whether it's public school or private 106 00:07:40.160 --> 00:07:44.199 school, going to be some of the most elite schools in the country doesn't 107 00:07:44.279 --> 00:07:47.959 seem very frightening, it doesn't seem out of reach and you're very well aware 108 00:07:48.120 --> 00:07:53.279 that it's a very clear possibility for you and your future. But for most 109 00:07:53.319 --> 00:07:58.600 people and most children in America it's just not even something that they're aware of, 110 00:07:58.680 --> 00:08:01.079 like the fact that they could have a meeting with the you know, 111 00:08:01.399 --> 00:08:07.560 the counselor at Harvard or at Princeton. That just doesn't appear as a as 112 00:08:07.600 --> 00:08:13.000 a possibility to see. It seems so out of reach, and what we're 113 00:08:13.000 --> 00:08:18.079 hoping for it visit days is to bring that type of access directly to the 114 00:08:18.120 --> 00:08:22.519 decision makers at these institutions, to really everybody, right, and we think 115 00:08:22.560 --> 00:08:26.519 that if you can do that and if you can make admissions less about the 116 00:08:26.519 --> 00:08:31.399 rejection rate per college but more about the access and the opportunities that one can 117 00:08:31.399 --> 00:08:37.840 pursue, I think it would inspire more and more students, really starting early 118 00:08:37.879 --> 00:08:41.799 as eighth grade, to see this as a real option right and see this 119 00:08:41.840 --> 00:08:46.279 as very attainable and very approachable. And on the college side, we want 120 00:08:46.320 --> 00:08:50.240 to give universities a way to meet students outside of just potentially purchasing names or 121 00:08:50.279 --> 00:08:54.559 doing the other types of marketing activities that they're doing. We want them to 122 00:08:54.600 --> 00:08:58.639 have authentic meetings, authentic ability to get in front of a group of students 123 00:08:58.639 --> 00:09:03.080 that they not have even considered. See. One of the interesting things about 124 00:09:03.080 --> 00:09:07.799 the test optional piece is that historically, the fact that the set's existed and 125 00:09:07.879 --> 00:09:13.879 that their average scores at all of those things are so highly publicized. It 126 00:09:13.960 --> 00:09:18.919 actually prevented a lot of students to even think about applying right they didn't even 127 00:09:18.919 --> 00:09:20.879 think about it. It just seemed so out of reach or just didn't seem 128 00:09:20.960 --> 00:09:26.200 like even an option. But I think with the decline of of I should 129 00:09:26.200 --> 00:09:33.120 say the the rise of test optionality across the top institutions around the country, 130 00:09:33.399 --> 00:09:35.559 there's going to be a whole new crop of applicants that are going to come 131 00:09:35.559 --> 00:09:41.559 out to specific institutions that never saw them before, and what we're hoping with 132 00:09:41.679 --> 00:09:46.759 us, with our initiatives in our programs, is to make that meeting far 133 00:09:46.879 --> 00:09:52.559 more accessible and far more approachable for both parties. So you've accurately described the 134 00:09:52.600 --> 00:09:58.120 problem and I love the solutions that you're trying to get to. If you 135 00:09:58.120 --> 00:10:03.960 could help us understand how visit days actually bridges that gap? Sure. So 136 00:10:03.000 --> 00:10:07.559 what we do is we have approximately one thousand eight hundred universities that have a 137 00:10:07.559 --> 00:10:13.679 profile and visit days. That means that they are able to get their counselors 138 00:10:13.720 --> 00:10:18.919 to connect their calendars onto our platform. Almost think of us like a booking 139 00:10:18.919 --> 00:10:22.279 platform. Like you would with with the health characters, with ZOC DOC, 140 00:10:22.480 --> 00:10:26.480 or with restaurants with open table where you can go onlining, you can book 141 00:10:26.480 --> 00:10:31.919 a reservation right away. Similarly, we're trying to make all the individuals that 142 00:10:31.000 --> 00:10:35.879 are the administrators in the college, College Reps and college administrators at the universities 143 00:10:35.879 --> 00:10:41.600 around the country accessible. So our platform has around seventeen to eight united universities 144 00:10:41.639 --> 00:10:46.600 that can make their counselors accessible. They can do presentations, they can do 145 00:10:46.639 --> 00:10:52.559 programming, videos, content that explains everything that prospective student may need to know 146 00:10:52.600 --> 00:10:56.679 about the institution, but also the process in which they can apply, in 147 00:10:56.720 --> 00:11:00.159 the process in which they will be measured or the factors in which they will 148 00:11:00.200 --> 00:11:03.799 be measured. So everything can be very, very public. And what we 149 00:11:03.879 --> 00:11:09.639 do is we take those seventeen to eight united university profiles and the institutions programming 150 00:11:09.679 --> 00:11:13.639 and we take them to districts. We provide our software completely free to universe 151 00:11:13.759 --> 00:11:18.399 up to the districts itself. High schools, if you're a public and private 152 00:11:18.519 --> 00:11:22.440 high school in the country, visits is completely free for you. And the 153 00:11:22.440 --> 00:11:26.679 way we monetize is that universities that are participating in specific districts and they want 154 00:11:26.679 --> 00:11:31.639 their profiles to be available to those students and their availabilities and all the content. 155 00:11:31.679 --> 00:11:35.879 Pay US a very small subscription fee per year to get access to those 156 00:11:35.919 --> 00:11:41.840 individual districts. Visit days is not sell leads. We don't have an advertising 157 00:11:41.840 --> 00:11:46.440 play where purely based on a BDB business model with the universities that get access 158 00:11:46.480 --> 00:11:50.360 to the districts that we partner with. I love that. I love that 159 00:11:50.399 --> 00:11:54.759 model because I think it's students first and providing a service to the students first. 160 00:11:54.799 --> 00:11:58.559 You know, we've talked to several other folks on the High Ed Marketer 161 00:11:58.639 --> 00:12:03.639 podcast asked to know one that that that we talked about earlier before we recorded. 162 00:12:03.919 --> 00:12:07.120 You know, campus tour, campus visit. They you know with with 163 00:12:07.159 --> 00:12:11.440 Alex Boylan. We've also talked with, you know, Zeemi. Similar in 164 00:12:11.480 --> 00:12:16.000 the sense of really having that place where students can come and find their information, 165 00:12:16.000 --> 00:12:20.480 find the answers to their questions, and I love the fact that you 166 00:12:20.519 --> 00:12:24.600 are really focusing in on those school districts that might not always be, you 167 00:12:24.639 --> 00:12:30.519 know, where the students might they might not have the accessibility that should be 168 00:12:30.559 --> 00:12:33.480 there. The school districts getting this for free. It gives that ability to 169 00:12:33.480 --> 00:12:37.159 everybody in the school district, all the students and parents and things like that, 170 00:12:37.279 --> 00:12:41.159 and then monetizing that through the through the small fee with the colleges. 171 00:12:41.200 --> 00:12:43.960 I think is really a really good way to go. Are you finding a 172 00:12:43.000 --> 00:12:48.840 lot of schools that are finding benefits in that? I mean certainly, like 173 00:12:48.879 --> 00:12:52.480 you said earlier, there's a lot more students that are going to be applying 174 00:12:52.600 --> 00:12:56.240 and interested in some of these schools that maybe historically they didn't think that they 175 00:12:56.279 --> 00:13:01.720 could reach, but now that they've got this this accessibility, this relationship that 176 00:13:01.720 --> 00:13:03.559 they can build on this platform that. How does that change things? I 177 00:13:03.559 --> 00:13:09.559 think that universities are starting to you have to keep in mind, you know, 178 00:13:09.679 --> 00:13:13.679 universities have been doing recruitment for the last maybe fifty to sixteen years the 179 00:13:13.720 --> 00:13:18.080 same exact way right. So this is it. We're in a TI tonic 180 00:13:18.200 --> 00:13:22.320 shift in the way administrators and college administrators are looking at it. I mean, 181 00:13:22.360 --> 00:13:24.679 I was just on a call maybe a few days ago where the VP 182 00:13:24.840 --> 00:13:28.960 of enrollment at a university that I work that visit these works with said, 183 00:13:30.039 --> 00:13:31.600 you know, they've had to make pivots before, but this has been like 184 00:13:31.639 --> 00:13:35.559 they've never had to make fast this level of a pivot in their in their 185 00:13:35.639 --> 00:13:41.399 business model and their approach in their entire careers, which have spanned maybe two 186 00:13:41.440 --> 00:13:45.639 to three decades. So I think we're still in the beginning of a major 187 00:13:45.679 --> 00:13:50.120 shift in the way universities are going to operate in the future. Having said 188 00:13:50.159 --> 00:13:52.000 that, I think that most universities, especially, I would say, the 189 00:13:52.039 --> 00:13:58.440 top schools, are really embracing the fact that they need to they need to 190 00:13:58.440 --> 00:14:03.120 reach out to the community to find the right students for their class and they 191 00:14:03.159 --> 00:14:07.120 need to make the effort to make sure that this the areas that in which 192 00:14:07.159 --> 00:14:11.240 they did not have a huge representation or they don't have a relationship with the 193 00:14:11.440 --> 00:14:15.879 high school counselor that's making a phone call and asking them to come to a 194 00:14:15.960 --> 00:14:18.240 high school visit. You know, those are the areas that now they have 195 00:14:18.320 --> 00:14:22.399 the ability, through visit days, through a virtual platform, to be available 196 00:14:22.480 --> 00:14:26.000 and to be accessible in a way that they didn't have to before, and 197 00:14:26.039 --> 00:14:30.759 it's relatively easy for them. So we're trying to make sure that a college 198 00:14:30.960 --> 00:14:33.159 is not overburdened because they're also, you know, they are also dealing with 199 00:14:33.200 --> 00:14:37.679 their own staffing issues, they're also dealing with their own series of sort of 200 00:14:37.679 --> 00:14:41.120 administrative things that they're trying to adapt to, and so we're trying to make 201 00:14:41.120 --> 00:14:45.440 sure that our platform scales well for them so they can be in more places 202 00:14:45.480 --> 00:14:48.679 in much shorter period of time and much lower costs, but at the same 203 00:14:48.679 --> 00:14:52.240 time we're trying to make sure that they're finding the types of students that are 204 00:14:52.279 --> 00:14:56.000 really going to be the future leaders of tomorrow. I'll give you a good 205 00:14:56.039 --> 00:14:58.480 example. We also partner like like we do with the school districts, we 206 00:14:58.519 --> 00:15:03.639 also partner with CBOS, and one CBO we recently partnered with was Philadelphia Futures. 207 00:15:03.679 --> 00:15:07.600 And so Philadelphia Futures, if you're not aware of them, they're an 208 00:15:07.639 --> 00:15:13.519 incredible organization. Obviously in Philadelphia they have approximately there. They're consortium of multiple 209 00:15:13.600 --> 00:15:18.159 high schools in that in the city of Philadelphia, and they are a program 210 00:15:18.159 --> 00:15:22.799 that basically has a hundred percent student graduation from high school. I think a 211 00:15:22.919 --> 00:15:26.399 ninety nine percent reticulation from college. Like these are some of the brightest students 212 00:15:26.480 --> 00:15:31.440 in the city of Philadelphia and generally not in great circumstances right and so we 213 00:15:33.399 --> 00:15:37.639 allow our platform to be completely free for all CBO so Philadelphia futures signed up 214 00:15:37.639 --> 00:15:41.720 with visit days and they had an incredible showing of and then close to a 215 00:15:41.759 --> 00:15:46.840 hundred universities participating. Close to four hundred students joined and now are a part 216 00:15:46.879 --> 00:15:48.799 of the platform. One of the things that makes our platform different is that 217 00:15:48.799 --> 00:15:52.960 where year around, so you don't have to be on a specific day or 218 00:15:52.960 --> 00:15:56.120 a specific hour to show up, and so for us, the home model 219 00:15:56.240 --> 00:16:00.639 is this is a platform that exists year around. The universities can publish live 220 00:16:00.679 --> 00:16:04.840 sessions whenever they want, they can make themselves available throughout the year and so 221 00:16:04.960 --> 00:16:10.679 students can find them through a trusted source like the CBO or like their district 222 00:16:10.720 --> 00:16:15.480 in high school and be able to use and use the platform whenever they want. 223 00:16:15.519 --> 00:16:18.559 It's not something that forces them to have to be on a specific day 224 00:16:18.600 --> 00:16:23.240 specifically there. They can just use it whenever to get access. That's great. 225 00:16:23.240 --> 00:16:26.639 That's great. High and you kind of touched a little bit on the 226 00:16:26.679 --> 00:16:30.279 idea of the future and I think that, yeah, we often have guests 227 00:16:30.279 --> 00:16:33.120 come on and talk about, okay, you know the future. You Know 228 00:16:33.240 --> 00:16:37.320 Two thousand and twenty five with the enrollment cliff. I think a lot of 229 00:16:37.320 --> 00:16:41.399 people talk about that, talk about generation Alpha, what's coming there just and 230 00:16:41.519 --> 00:16:44.120 also just the idea of, like you said, you know, the news 231 00:16:44.159 --> 00:16:48.399 feed of the beginning of January as this idea that is there still value and 232 00:16:48.480 --> 00:16:51.120 higher education. What do you say to that? I mean, what? 233 00:16:51.279 --> 00:16:53.639 What? What? What's your thoughts about where the future of higher at its 234 00:16:53.679 --> 00:16:56.399 going? So, I mean, I'll be honest, as a person, 235 00:16:56.840 --> 00:17:00.240 from a personal standpoint, I am a son of immigrants, I am an 236 00:17:00.240 --> 00:17:07.119 immigrant myself and you know, I've come being in the United States getting American 237 00:17:07.279 --> 00:17:11.880 High School Education and college education. It's it's the greatest gift America has to 238 00:17:11.920 --> 00:17:15.400 give to its future. It just is. I mean, do I think 239 00:17:15.480 --> 00:17:18.680 that the cost of education is out of control and that needs to be reigned 240 00:17:18.720 --> 00:17:26.200 in? Absolutely, but this sentiment that education or higher education is not valuable 241 00:17:26.319 --> 00:17:30.359 or potentially can be foregone is going to be at the worst detriment for us 242 00:17:30.359 --> 00:17:33.920 and US as individuals and as a country. I mean that is our I 243 00:17:33.920 --> 00:17:38.680 think that is the biggest competitive advantage we have and if we look at how 244 00:17:38.759 --> 00:17:44.759 much the rest of the world is ramping up their education focus, ramping up 245 00:17:44.799 --> 00:17:49.319 the focus of higher education, I think the the sentiment and that which I 246 00:17:49.319 --> 00:17:53.759 think is proliferated at least more so in the last five six years, which 247 00:17:53.839 --> 00:17:59.920 higher education does not matter or is not as important as it used to be, 248 00:18:00.480 --> 00:18:03.160 is very dangerous. Do I think you can get other forms of education 249 00:18:03.160 --> 00:18:07.440 and doesn't have to be a typical for your degree? Absolutely. Can you 250 00:18:07.559 --> 00:18:11.440 do apprenticeships? Can you do trade schools? Absolutely. I don't think there 251 00:18:11.440 --> 00:18:15.519 has to be a one size fits all for all populations, but we as 252 00:18:15.559 --> 00:18:21.519 a country have to get our next generation into a form of higher education, 253 00:18:21.519 --> 00:18:25.319 thinking and knowing that that is valuable, because that's what's going to make us 254 00:18:25.359 --> 00:18:29.279 as a country stronger and more competitive. That's great. That's great. As 255 00:18:29.279 --> 00:18:33.640 we wind up to show, are there any other aspects of visit days that 256 00:18:33.759 --> 00:18:38.160 we haven't talked about that you would want to mention before we close? Yeah, 257 00:18:38.240 --> 00:18:41.200 I think the last thing I would I would sort of leave everyone with, 258 00:18:41.400 --> 00:18:48.119 is called like we're right now working on an incredible effort throughout the state 259 00:18:48.160 --> 00:18:52.480 of Texas. We are working with e SC, the Educational Sir Service enters, 260 00:18:52.480 --> 00:18:55.799 which is which are all the consoortial, all the groupings of all the 261 00:18:55.839 --> 00:19:00.000 districts in EESC, ten eleven, and we're expecting most of Texas to be 262 00:19:00.079 --> 00:19:04.160 running on visit day soon, and in that effort I have sort of seen 263 00:19:04.160 --> 00:19:08.640 how much it takes of all the high school counselors and the college administrators to 264 00:19:08.680 --> 00:19:12.640 come together to make this work, and what I would leave off with is 265 00:19:12.680 --> 00:19:18.200 that this effort is going to really help the next generation. I think that 266 00:19:18.240 --> 00:19:22.960 if we can solve and if we can address this gap in equity and help 267 00:19:22.960 --> 00:19:26.519 every student in the country and parent in the country feel like they are welcomed 268 00:19:26.559 --> 00:19:30.480 into higher education, that it is not too far away, that the it 269 00:19:30.599 --> 00:19:34.559 is in their grasp, and we do it early enough in the in their 270 00:19:34.640 --> 00:19:40.240 journey through high school and potentially Middle School, we're going to see a future 271 00:19:40.240 --> 00:19:42.839 that is brighter and stronger than ever before, and visit he's is going to 272 00:19:42.880 --> 00:19:47.480 do everything it can and its power to make that happen. I'm inspired. 273 00:19:47.599 --> 00:19:51.279 Thank you very much. See Joy. What would be the best way to 274 00:19:51.279 --> 00:19:55.119 reach you if one of our listeners would like to connect, so you can 275 00:19:55.119 --> 00:20:00.400 email me directly. It's to joy. It's Su joy at visit thesecom. 276 00:20:00.400 --> 00:20:02.920 That's the easiest way. You can find me on Linkedin or you can go 277 00:20:02.960 --> 00:20:06.640 to our website and schedule a call right on our website. So joy again. 278 00:20:06.680 --> 00:20:10.200 Thank you for being such a wonderful guest and letting the world know about 279 00:20:10.400 --> 00:20:12.519 visit days. Thank you for having me, Joy Bart. Do you have 280 00:20:12.559 --> 00:20:17.079 any closing thoughts that you would like to share? Yeah, I thought that 281 00:20:17.319 --> 00:20:21.079 sue joy did a great job articulating some of the challenges that are in higher 282 00:20:21.200 --> 00:20:23.440 education right now, as well as what is coming down the pike. I 283 00:20:23.440 --> 00:20:29.359 think everybody understands that, you know, it's not getting easier to be a 284 00:20:29.400 --> 00:20:33.599 higher ed marketer or a higher administrator. There's challenges involved in recruiting students and 285 00:20:34.319 --> 00:20:38.880 with pools shrinking and with, you know, just the the attitude toward higher 286 00:20:38.960 --> 00:20:45.200 education slipping and changing in some ways. I really like the fact that there's 287 00:20:45.240 --> 00:20:49.759 a lot of a lot of thought and intentionality going into people like sue joy 288 00:20:49.960 --> 00:20:53.240 and visit days and another ones that we've talked to. I've really trying to 289 00:20:53.279 --> 00:20:56.279 address this problem and staying out in front of it and I think that, 290 00:20:56.319 --> 00:21:00.000 even even if we take away, you know, a lot of the culture 291 00:21:00.000 --> 00:21:03.720 real issues, even things like text test optional and some things that have come 292 00:21:03.759 --> 00:21:07.240 out of the pandemic that are just changing the nature of the way that students 293 00:21:07.240 --> 00:21:14.720 are accessing and having accessibility to higher education. I like platforms like visit days 294 00:21:14.720 --> 00:21:18.480 and how they can bridge that gap and they can, you know, provide 295 00:21:18.519 --> 00:21:22.039 resources for those students to be able to get more information, to be able 296 00:21:22.079 --> 00:21:26.319 to, you know, get into those places and start those conversations in those 297 00:21:26.359 --> 00:21:30.119 relationships. It's it strikes me, Troy, is that we've had so many 298 00:21:30.160 --> 00:21:36.480 conversations on the hired marketer podcast about the importance of relationships, whether it's relationships 299 00:21:36.559 --> 00:21:41.920 internally with internal teams, marketing teams with enrollment, marketing teams with development, 300 00:21:41.319 --> 00:21:45.440 or even if it's just, you know, admissions counselors with with prospects and 301 00:21:45.480 --> 00:21:48.880 families, relationships or where it comes down to. And I love the fact 302 00:21:48.960 --> 00:21:52.680 that visit days starts to facilitate those relationships in a way that might not be 303 00:21:52.720 --> 00:21:56.839 possible for some of these students. So really appreciate you being on the show 304 00:21:56.880 --> 00:21:57.920 days. He Joy. It's been a pleasure, or right, it's been 305 00:21:57.960 --> 00:22:00.799 my leisure to thank you, barn in Troy. That brings us to the 306 00:22:00.920 --> 00:22:07.279 end of the episode. The hired marketer podcast is sponsored by Calo solutions and 307 00:22:07.480 --> 00:22:12.599 education marketing and branding agency and by Think, patented, a marketing execution company 308 00:22:12.680 --> 00:22:21.079 combining personal reason and customization for higher ed outreach solutions. On behalf of my 309 00:22:21.160 --> 00:22:26.440 cohost barred Kaylor. My name is troy singer. Thanks again for joining us. 310 00:22:27.359 --> 00:22:32.279 You've been listening to the higher edeter. To ensure that you never miss 311 00:22:32.279 --> 00:22:36.920 an episode, subscribe to the show in your favorite podcast player. If you're 312 00:22:36.960 --> 00:22:40.480 listening with apple PODCASTS, we'd love for you to leave a quick rating of 313 00:22:40.480 --> 00:22:44.960 the show. Simply tap the number of stars you think the podcast deserves. 314 00:22:45.079 --> 00:22:45.880 Until next time,